2019-2020 College Football Playoff Foundation Year in Review

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2019-20 CFP Foundation / Year in Review

BOARD OF DIRECTORS Mike Aresco.................................................. Commissioner American Partners and Friends: We are excited to share with you our annual Year in Review for 2019-20. This has been an extraordinary year, to say the least. During this past year, we were able to significantly expand our overall positive impact and national programming in our support of educators, which is our core mission. Much of this growth is a direct result of our ever expanding work with our wonderful and generous partners: conferences, universities, bowls, ESPN, host cities, corporations and so many other organizations committed to improving educational outcomes in our country.

Since our inception just a few years ago, the College Football Playoff Foundation has emerged as the single largest sports organization dedicated to supporting K-12 teachers and their students.

What’s even more exciting is that we are beginning to see the tangible impact we have made on tens of thousands of teachers, and their success in improving student achievement in so many of the communities we serve.

We enter 2020 with great momentum as we continue to support teacher recruitment and retention in New Orleans, begin our middle school redesign in Miami, and further our planning for Indianapolis.

At the same time, we will always be looking for ways to take all of our partnerships to a higher level in support of teachers. Together we know we are making a difference, and please know we will remain steadfast on our mission, no matter what challenges lay ahead. Thank you for your continued support, for which we are immensely grateful.

Great Teachers Change Lives.

Warmest Regards,

Bob Bowlsby................................................. Commissioner

Big 12*

Keith Gill........................................................ Commissioner

Sun Belt

Judy MacLeod .............................................. Commissioner C-USA Greg Sankey ................................................. Commissioner SEC Larry Scott .................................................... Commissioner Pac-12 Jon Steinbrecher.......................................... Commissioner MAC Jack Swarbrick........................................ Athletics Director

Notre Dame*

John Swofford............................................... Commissioner ACC Craig Thompson........................................... Commissioner

Mountain West*

Kevin Warren................................................ Commissioner Britton Banowsky CFP Foundation Executive Director

Big Ten

*CFP Foundation Committee Member 2019-20 CFP Foundation / Year in Review

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TABLE OF CONTENTS

EXTRA YARD FOR TEACHERS WEEK

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MAKING AN IMPACT

6

ESPN PARTNERSHIP

8

CONFERENCE PARTNERSHIPS

11

BOWL PARTNERSHIPS

23

NEW ORLEANS COMMUNITY IMPACT

33

CHAMPIONSHIP WEEK

37

PROGRAMS 45

2

THANK YOU PARTNERS

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MIAMI 2021

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2019-20 CFP Foundation / Year in Review

ANNUAL OVERVIEW

Because of the tremendous platform of college football, we’ve been able to reach so many millions of people – and this is only the tip of the iceberg.”

Bill Hancock Executive Director of the College Football Playoff

COLLECTIVE IMPACT

ANNUAL OVERVIEW The College Football Playoff (CFP) Foundation is the community

Through thoughtful collaboration with all of our partners,

investment arm of the College Football Playoff and works in

our country’s greatest assets, teachers, are provided with the

partnership with institutions of higher education, sports

resources, recognition and professional development they

organizations, corporations and nonprofits to support educators

require in order to prepare our nation’s students for success.

and improve U.S. student outcomes. The CFP Foundation was formed in 2014 with the introduction of the new playoff

The CFP Foundation’s primary initiative, Extra Yard for Teachers

system and has rapidly expanded into the largest sports entity

(EYFT), continues to elevate the teaching profession by inspiring

that supports education.

and empowering teachers, while newer initiatives such as Go Teach, A+ Lunch and other programs have made substantial

The 2019-20 football season gave us a chance to reflect on

progress in bringing awareness and action to support teacher

the significant impact the CFP Foundation has made in the

retention and recruitment.

first five years, while looking ahead to what is sure to be exponential growth in the future.

38 million INVESTED IN EDUCATION

311,000 TEACHERS SUPPORTED

7 million STUDENTS SUPPORTED

33,000 SCHOOLS BENEFITTED

2019-20 CFP Foundation / Year in Review

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EXTRA YARD FOR TEACHERS WEEK

FIFTH-ANNUAL EXTRA YARD FOR TEACHERS WEEK

NUMBER OF PARTNER ACTIVATIONS DURING EYFT WEEK

Extra Yard for Teachers (EYFT) Week is a week-long celebration during which universities, conferences and media come together to honor great teachers across the country. This past year, the college

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football community participated more than ever before with over 87

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87

CFP Foundation partners dedicating time to recognize teachers and the teaching profession through EYFT. Stories of great teachers who have positively impacted lives were

September 14-21, 2019

shared through activations at home football games, through social

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50

media, by surprise classroom visits and in the form of donated funds for classroom projects and supplies.

2015

When one of your ex-students recognizes you for something, it is a great honor.”

Jay Quinney Yoakum High School

A moment I’ll never forget! Being recognized as an impactful educator at the MSU game was an honor.”

Niki Mulrooney Starkville ISD

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2019-20 CFP Foundation / Year in Review

2016

2017

2018

2019

EXTRA YARD FOR TEACHERS WEEK

Teachers are the most valuable resource in our country and we thank them for the important role they play in forming the minds of the future generation. The influence and guidance they give our kids are priceless.�

Britton Banowsky CFP Foundation Executive Director

Our students, coaches and athletic administrators support their campus communities with events throughout the year and this opportunity only enhances our support within each community.

In particular, we are pleased to be supporting teachers, who are the cornerstone of our schools and educational system.�

Dr. Jon A. Steinbrecher MAC Commissioner

2019-20 CFP Foundation / Year in Review

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MAKING AN IMPACT

ARIZONA ORGANIZING COMMITTEE

Bay Area

Phoenix

Atlanta

The CFP Foundation partners with the host city committee each year of the national championship

Dallas New Orleans

game. Together, a sustainable education impact

Tampa

strategy is set in place long before the football season starts that best supports the needs of the teachers and educational programs within the community.

The CFP Foundation continues to support the initiated programming and teacher support efforts for at least three years after the national champion is crowned.

ATLANTA COMMITTEE It has been three years since the CFP Foundation and the Atlanta Host Committee joined forces with the Chick-fil-A Peach Bowl, the Chick-fil-A Foundation and Atlanta Public Schools to invest over $2 million into training of Atlanta public school teachers on the Orton-Gillingham method for teaching students to read.

After year three, reading levels of students continue to improve dramatically with students within the highest reading levels increasing by 59 percent.

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2019-20 CFP Foundation / Year in Review

MAKING AN IMPACT

NEW ORLEANS HOST COMMITTEE Beginning in September of 2019, the CFP Foundation launched its most integrated impact strategy with the help of the 2020 New Orleans Football Championship Host Committee, Allstate Sugar Bowl and New Orleans Public Schools, focusing on teacher recruitment and retention. The robust calendar of programming to support the effort involved teacher appreciation events, funding for professional development, student-teacher and mentor-teacher stipends, a program to support teacher recruitment and surprise Donors Choose

BAY AREA COMMITTEE

funding initiatives.

Since 2018, the CFP Foundation has been investing in education in the Bay Area through DonorsChoose.org projects, funding resources for schools devastated by wildfires in Butte County, including new vans for Achieve Charter Schools, and joining forces to support San Francisco 49ers EDU on STEAM-based (Science, Technology, Engineering, the Arts and Mathematics) programs.

2019-20 CFP Foundation / Year in Review

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ESPN PARTNERSHIP

We both value creating a pipeline to the future.

Everyone can appreciate and find value in education. The relationship has scaled and grown through our platforms – linear TV, digital and social – and we’ve been able to give the CFP Foundation the space to forge forward.

It resonates with our talent on a personal level.

People get it. It’s been a really good partnership for us.”

Angela Woods ESPN Senior Director of Corporate Citizenship

ESPN The fall of 2019 marked five years of ESPN’s partnership

In celebration of the partnership, an additional

with the CFP Foundation. As one of the first partners

$100,000 donation was made to Louisiana schools

to get involved, ESPN has become one of the most

within the New Orleans Public Schools and Jefferson

generous, investing more than $2 million in support of

Parish School districts. College Football Playoff

the Extra Yard for Teachers initiative. ESPN has supported

Foundation Executive Director Bill Hancock and

the initiative through Extra Yard for Teachers Week

ESPN President Jimmy Pitaro presented educators and

on-air programming, teacher appreciation events at

students with the gift in a special in-game presentation

College GameDay, social media and DonorsChoose.

during the 2020 CFP National Championship.

org donations. Many of ESPN’s on-air talent have also gone out of their way to share stories about teachers who have positively impacted their lives.

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2019-20 CFP Foundation / Year in Review

ESPN PARTNERSHIP

PLAYOFF FAN CENTRAL

CELEBRATING FANS AND COMMUNITY

DIGITAL ACTIVATION To further celebrate five years of the

Playoff Fan Central is a three-day, family-friendly

partnership, two social media graphics

event during national championship weekend that

were created garnering over 1.5 million

features games, clinics, pep rallies, and special guest

in unique reach. Fans were encouraged

appearances that celebrate college football. Once again,

to nominate and tag a teacher on the

the Extra Yard for Teachers school bus made its annual

post for a chance to win a $1,000

appearance at Playoff Fan Central, encouraging fans

DonorsChoose.org gift card.

to throw footballs into the bus through the rising and falling windows. Special guest appearances, such as former college football student-athletes and ESPN on-air talent, stopped by the bus to contribute to the fund, engage with fans and sign autographs. The Extra Yard for Teachers bus was one of the most visited activations within Playoff Fan Central with nearly 15,000 fans stopping by to toss the football for a chance to raise money for their local community.

2019-20 CFP Foundation / Year in Review

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CONFERENCE PARTNERSHIPS

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2019-20 CFP Foundation / Year in Review

CONFERENCE PARTNERSHIPS

CONFERENCE PARTNERSHIPS 2019-20 CFP Foundation / Year in Review

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CONFERENCE PARTNERSHIPS

HIGHLIGHT

The American engaged football student-athletes in its initiative during the off-season by packing and providing school supplies for 50 families at its football media days and providing school supplies for the local Rhode Island community.

AMERICAN ATHLETIC CONFERENCE Support for teachers in the local communities surrounding member institutions in the American Athletic Conference (The American), as well as in Memphis, the host city of the American Football Championship Game, has grown thanks to the partnership the American has with the College Football Playoff Foundation. It has provided a sense of pride and unity across the entire footprint of the conference. In addition to the $10,000 provided to each member institution, the American activated the partnership more than ever with support for teacher recognition events at both Tulane and Tulsa, as well as a teacher tailgate party at the conference’s football championship game.

Kate Dusel Thompson Middle School

ANNUAL IMPACT

230 TEACHERS SUPPORTED

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2019-20 CFP Foundation / Year in Review

Thank you so much for your incredible generosity to the students in my classroom.

We are thrilled to be getting this technology and cannot wait to begin building a digital classroom library! You have made a real difference in the education of my students, and we are excited to begin reading!�

23,111 STUDENTS SUPPORTED

162 SCHOOLS BENEFITTED

CONFERENCE PARTNERSHIPS

HIGHLIGHT

For the first time ever, the ESPN Extra Yard for Teachers bus was activated on-site at ACC Fan Fest in conjunction with the ACC football championship game. The bus provided fans an opportunity to engage with Extra Yard for Teachers and raise funds directly for their community’s education projects.

ATLANTIC COAST CONFERENCE The Atlantic Coast Conference (ACC) successfully integrated the College Football Playoff’s Extra Yard for Teachers initiative into its existing outreach initiatives and partnerships, including its work with United Way of Central Carolinas, recognizing teachers of the year at its football championship game, mascot visits to schools and extending it to the participating school communities. The partnership with the CFP Foundation’s Extra Yard for Teachers initiative enabled the ACC to fully fund 367 classroom projects in the Clemson, Charlottesville, and Charlotte-Mecklenburg communities. Creative content and relevant video was shared with television partners and radio broadcasters to be highlighted in game broadcasts, including the ACC Network and the ACC’s official social media outlets.

Since 2016, we have provided valuable resources for more than 116,000 students. We’re proud of the impact we’ve had on communities throughout the ACC and are excited to continue celebrating educators.”

John Swofford ACC Commissioner

ANNUAL IMPACT

300 TEACHERS SUPPORTED

43,000 STUDENTS SUPPORTED

100 SCHOOLS BENEFITTED 2019-20 CFP Foundation / Year in Review

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CONFERENCE PARTNERSHIPS

BIG 12 The Big 12 Conference continued to work with the CFP Foundation to present three elementary schools with Extra Yard Makeover Projects in Ames, Iowa, Morgantown, West Virginia, and Kansas City, Missouri.

Each renovated media center is now equipped with up-to-date furniture, space and the technology needed to improve student outcomes. Some of the spaces HIGHLIGHT

For the third year in a row, the Big 12 has focused efforts on the Extra Yard Makeover Project, providing the type of learning environments that are critical to a child’s educational development.

had not been touched in over 15 years, or ever at all, making the impact of these makeovers extra meaningful to the teachers.

It’s one thing when you see third-graders getting excited; they get excited about a lot of different stuff. But when you see a teacher tear up and you know it’s because they been spending their own money and working around deficiencies, and now we’ve given them a new palate and new opportunities … well, when you see their eyes well up with tears, you know you’ve made a difference.”

Bob Bowlsby Big 12 Commissioner

ANNUAL IMPACT

200 TEACHERS SUPPORTED

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2019-20 CFP Foundation / Year in Review

5,000 STUDENTS SUPPORTED

3 SCHOOLS BENEFITTED

CONFERENCE PARTNERSHIPS

BIG TEN The Big Ten, in partnership with the CFP Foundation, continues to focus on literacy while also having an impact on teachers, students and schools in multiple locations across the conference. In addition to recognizing teachers at its football championship game, the conference continues to support its long-time commitment to Chicago elementary schools through HIGHLIGHT

the SCORE (Success Comes Out of Reading Everyday) program and activations in New York City through an

The Big Ten activations, in partnership with Extra Yard for Teachers, have stretched beyond the conference footprint and the regular football season by providing a grant match and an activation in New York City, as well as recognizing teachers as part of the programming of its annual Kickoff Luncheon.

affiliation with Literacy Inc. (LINC), which contributes to early childhood literacy programming in the five boroughs. Overall, the partnership in 2019 invested nearly $200,000 in schools across the conference footprint and New York City.

There’s no doubt we have the right foundation in place and we’ve built the first floor. But this could be a skyscraper.”

Jim Delany Former Big Ten Commissioner

ANNUAL IMPACT

203 TEACHERS SUPPORTED

7,208 STUDENTS SUPPORTED

16 SCHOOLS BENEFITTED 2019-20 CFP Foundation / Year in Review

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CONFERENCE PARTNERSHIPS

HIGHLIGHT

Conference USA extends the opportunity to fund classroom resources for teachers during Extra Yard for Teachers Week through a special social media sweepstakes with Michaels in which educators are encouraged to enter to win a $500 gift card to be used for creative school supplies.

CONFERENCE USA Conference USA once again teamed up with Michaels, a craft specialty retailer, to provide educators with gift cards.

Each C-USA member school was provided with $10,000 worth of gift cards to award and distribute to local teachers to purchase supplies for their classrooms. Teachers who received a gift card were encouraged to enter a social media sweepstakes for a chance to win an additional $500 Michaels gift card. The eight teacher finalists were recognized on-field throughout the football season and on social media.

Judy MacLeod C-USA Commissioner

ANNUAL IMPACT

732 TEACHERS SUPPORTED

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2019-20 CFP Foundation / Year in Review

We are pleased to extend the Extra Yard for Teachers initiative and recognize teachers in all of our C-USA communities. Our partnership with Michaels has given us a unique opportunity to provide teachers with supplies that enable creativity within their classrooms, which is what our youth needs.�

36,040 STUDENTS SUPPORTED

259 SCHOOLS BENEFITTED

CONFERENCE PARTNERSHIPS

MID-AMERICAN CONFERENCE The 12 member institutions in the Mid-American

program, which launched last year, is the most unique

Conference (MAC) provided $5,000 in funding for

use of the grant dollars, as Cleveland Schools has never

teacher recognition and professional development

conducted any programming like this before. The

programs within the communities surrounding MAC

Teachers onAssignment Resident Educator Program

universities. Programs supported include funding for

drives teacher retention within the first three years

classroom resources, diversity programs and

of teaching by hiring three experienced teachers to

professional development programs.

work in multiple classrooms within the district with its new teachers. These resident educators provide new

The MAC supported teacher retention through a unique

teachers with assistance on a day-to-day basis, serving

partnership with the TEACHing Cleveland initiative.

almost as triage roles since they are available when

In addition to social events, learning series and access

inexperienced teachers need it the most.

to video learning, the Teachers on Assignment mentorship

Having an expert in the field of education available to me has given me a sense of confidence and security while I learn the craft and advance my skills. I am grateful for the Resident Educator Program.�

Michael Dunsmore Educator: K-8 Computer Science at William Cullen Bryant

HIGHLIGHT

In a unique partnership, Northern Illinois partnered with its local Sycamore School District to support the funding of Second Steps, a program that involves direct instruction regarding social emotional learning within elementary schools.

The program includes strategies for building positive relationships, conflict resolution, making good choices and being kind.

1 million to support Cleveland Schools

ANNUAL IMPACT

1,000 TEACHERS SUPPORTED

50,000 STUDENTS SUPPORTED

120 SCHOOLS BENEFITTED 2019-20 CFP Foundation / Year in Review

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CONFERENCE PARTNERSHIPS

HIGHLIGHT

UNLV football student-athletes participated in a surprise giving day during Extra Yard for Teachers Week.

The student-athletes walked into elementary school classrooms and presented the teachers with grants to fund their classroom projects.

UNLV’s digital team created the social video content that showcased the student-athletes as they surprised the teachers and the excited students.

MOUNTAIN WEST Thanks to its partnership with the CFP Foundation, several Mountain West member institutions participated in the Extra Yard for Teachers initiative by using $10,000 grants to fund programs with a direct impact on teachers and students within their communities. The Mountain West further engaged partners and student-athletes in support for teachers by creating teacher recognitions at the SoFi Hawaii Bowl, the Mountain West Basketball Championships and surprise visits to teachers in their classrooms to present them with the funds for their school projects.

I’m really proud that we’ve been able to make a difference. Education is the pathway to opportunity.

To be able to contribute in some small fashion is nice. You can’t change the world, but you can give a person a world of opportunity they may not have had.”

Craig Thompson Mountain West Commissioner ANNUAL IMPACT

29,000 TEACHERS SUPPORTED

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2019-20 CFP Foundation / Year in Review

117,441 STUDENTS SUPPORTED

1,257 SCHOOLS BENEFITTED

CONFERENCE PARTNERSHIPS

PAC-12 CONFERENCE The Pac-12 and the CFP Foundation worked

the Pac-12 Network. Additionally, the Pac-12 has

together to honor teachers across all 12 university

participated in additional funding for the Extra Yard

footprints through teacher grants and vignettes of

Makeover Project and additional surprise funding

student-athletes and coaches recognizing teachers

activations centered around the Pac-12 Football

who have made a positive impact on their lives on

Championship Game.

HIGHLIGHT

The Pac-12 Conference brings the meaning of going the extra yard for teachers to life in a unique surprise funding event the day before the Pac-12 Football Championship Game. In the 24 hours leading up to the Pac-12’s football championship at Levi’s Stadium, the conference and mascots from all 12 universities surprised 12 deserving teachers throughout the San Jose area with awards totaling over $36,000.

When you’re sitting in a board room making decisions, you believe you’re making sense strategically, philosophically. But having a chance to feel it, touch it, see it – to interact personally with the young kids who are going to be the beneficiaries of it every day, and to see their teachers’ eyes gloss over when they realize they’re going to be able to do a better job of teaching these kids – it brings it to life.

It makes it real. It validates the significance of what the we’re doing.”

Larry Scott, Pac-12 Commissioner ANNUAL IMPACT

1,070 TEACHERS SUPPORTED

20,783 STUDENTS SUPPORTED

218 SCHOOLS BENEFITTED 2019-20 CFP Foundation / Year in Review

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CONFERENCE PARTNERSHIPS

HIGHLIGHT

The special Extra Yard for Teachers feature story segment that is broadcast live as part of the weekly college football show “SEC Nation” is also distributed broadly and promoted among the SEC and SEC Network’s official social media channels, shared with local media within the cities the teachers live and through each SEC institution that student-athlete is associated with.

SOUTHEASTERN CONFERENCE The Southeastern Conference continues to elevate teachers by highlighting the Extra Yard for Teachers initiative all season long. Great teachers are showcased each week of the college football season as part of the live “SEC Nation” broadcast through a series of 14 feature stories where a student-athlete from each institution recognizes a teacher that impacted his or her life. To further the initiative, each teacher recognized is also awarded a $10,000 grant from the CFP Foundation and SEC to use towards classroom materials and projects. Additionally, the Southeastern Conference awarded the Atlanta Public School system with a $10,000 grant during the SEC Championship Game.

Greg Sankey SEC Commissioner

ANNUAL IMPACT

4,626 TEACHERS SUPPORTED

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2019-20 CFP Foundation / Year in Review

Education continues to be a priority among our community outreach initiatives of the SEC. Thanks to our partnership with the CFP Foundation, we can further support the important work teachers are doing in the classroom and recognize the significant impact they make on the lives of students.”

64,982 STUDENTS SUPPORTED

111 SCHOOLS BENEFITTED

CONFERENCE PARTNERSHIPS

SUN BELT CONFERENCE Throughout the school year, the Sun Belt Conference focused its efforts on in-game teacher recognitions at its 10 football institutions, as well as grants for these teachers to support their dedication to their students and classrooms. Grant funds were used towards a wide variety of projects from classroom supplies and improvements to educational resources for educators seeking higher degrees or board certifications.

HIGHLIGHT

In conjunction with the CFP National Championship in New Orleans, the Sun Belt Conference stepped up to support many teacher recruitment and retention events including the KIPP Central City Makeover, the Teacher Appreciation Rock-n-Bowl event and A+ Lunch programs.

We are really excited to continue our partnership with the CFP Foundation and the Sugar Bowl to help support teachers and students.

To interact with teachers at the appreciation events and participate in the Extra Yard Makeover Project is unbelievable. It’s wonderful to see.”

Keith Gill Sun Belt Commissioner

ANNUAL IMPACT

11,087 TEACHERS SUPPORTED

216,401 STUDENTS SUPPORTED

436 SCHOOLS BENEFITTED 2019-20 CFP Foundation / Year in Review

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CONFERENCE PARTNERSHIPS

HIGHLIGHT

In 2019, ACE catalyzed 674 gifts, an increase of 43% over the previous year, and was still able to support public school projects through DonorsChoose.org.

UNIVERSITY OF NOTRE DAME I think it’s inevitable that our ACE programs for teachers benefit the children in the classroom.

Our impact is much greater when the young boy or girl whose childhood education experience was better because of this program goes on to be a teacher. That’s the full circle.”

Jack Swarbrick Notre Dame Vice President and Director of Athletics

For the fifth consecutive year, the University of Notre Dame and CFP Foundation partnered to contribute to Notre Dame’s Alliance for Catholic Education (ACE) program. In five years, this partnership has raised $3 million to support the work of ACE teachers, the highest amount in dollars raised among the nearly 100 institutions participating nationwide. Notre Dame Athletics also implemented the CFP Foundation’s Go Teach Project on campus at career and internship

3 million TO SUPPORT THE WORK OF ACE TEACHERS

fairs, by scheduling visits from ACE representatives to student-athletes and teams and is using Go Teach promotional materials in locker rooms and athletic facilities.

ANNUAL IMPACT

177 TEACHERS SUPPORTED

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2019-20 CFP Foundation / Year in Review

14,000 STUDENTS SUPPORTED

127 SCHOOLS BENEFITTED

BOWL PARTNERSHIPS

BOWL PARTNERSHIPS 2019-20 CFP Foundation / Year in Review

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BOWL PARTNERSHIPS

HIGHLIGHT

North Texas students are the real beneficiaries of the Goodyear Cotton Bowl support. Donated funds allowed for Urban Teachers to recruit, train and provide support of high-performing teachers in the DFW region, which improves the quality of classroom instruction in urban schools and life outcomes. The schools and students impacted by Teaching Trust’s core programming and ongoing professional development have seen 91% of their school’s growth in student achievement in both math and reading.

GOODYEAR COTTON BOWL CLASSIC We are fortunate to have wonderful education-based organizations such as Teaching Trust and Urban Teachers right here in North Texas that are making a difference. When we join forces with the CFP Foundation to support them, we know our investment is making a significant impact within our community.”

Rick Baker Cotton Bowl Foundation President

The Cotton Bowl and the CFP Foundation continued their efforts to advance local education programs by investing in partnerships with Teaching Trust and Urban Teachers. By supporting the training, coaching and support for aspiring school leaders within areas of concentrated poverty, they are able to grow the number of highly-effective educators who are changing outcomes for students across the region.

ANNUAL IMPACT

3,941 TEACHERS SUPPORTED

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2019-20 CFP Foundation / Year in Review

300,000 STUDENTS SUPPORTED

610 SCHOOLS BENEFITTED

BOWL PARTNERSHIPS

PLAYSTATION FIESTA BOWL Education is a core pillar of the Fiesta Bowl’s community impact, celebrating teachers in a big way. Fiesta Bowl Charities Wishes for Teachers, powered by DriveTime, in partnership with the CFP Foundation, granted $1 million to 200 Arizona teachers with $5,000 grants directly supporting wishes for classroom projects, technology art supplies and more. An enhanced Draft Day live event and web stream, featuring CFP executives, celebrities and athletes, selected the teachers and informed them that their wish was granted.

HIGHLIGHT

Teachers who received these grants were honored during an on-field presentation during the Cheez-It Bowl® in December.

Teachers who have benefited from Fiesta Bowl Charities Wishes for Teachers grants do more in their classrooms and schools through technology, reading, music and more.

We created the program to show appreciation for and celebrate all that teachers do. Teachers dedicate their time, effort and personal funds to enhance their students’ lives, so our support helps teachers continue to shape our future leaders.”

Mike Nealy Fiesta Bowl Executive Director

A new social initiative called My School Hero was developed, which generated nominations for people who made a positive impact on their lives. There were 20 heroes selected, each receiving a $1,000 DonorsChoose.org gift card. Nancy Foote from Sossaman Middle School won a trip to the CFP National Championship in New Orleans.

Over 3 million invested in Arizona education through the partnership of The College Football Playoff Foundation and PlayStation Fiesta Bowl.

ANNUAL IMPACT

220 TEACHERS SUPPORTED

145,903 STUDENTS SUPPORTED

195 SCHOOLS BENEFITTED 2019-20 CFP Foundation / Year in Review

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BOWL PARTNERSHIPS

CAPITAL ONE ORANGE BOWL The Capital One Orange Bowl has focused its efforts on providing teachers with the proper tools, curriculums and favorable learning environments that are essential in helping them make an impact in children’s lives. The participation in the CFP Foundation’s Extra Yard Makeover Project, in partnership with School Specialty to continue renovations of media centers, has allowed for teachers and students to receive the benefits of a modern learning space including new equipment, furniture, supplies, and technology. Additionally, the CFP Foundation’s contribution to the Orange Bowl Leadership Academy now in its fifth year has helped to grow the program to now be implemented in 10 schools and 18 classrooms. The Orange Bowl Leadership Academy provides an outlet for participants to dream and develop a plan to achieve those dreams, to set and achieve personal goals and objectives, and to

HIGHLIGHT

In partnership with the Extra Yard Makeover Project this past year, the Capital One Orange Bowl revealed a state-of-the-art STEAM (Science, Technology, Engineering, Art and Mathematics) Center at Marjory Stoneman Douglas High School, which was constructed to honor those who lost their lives in the senseless tragedy that occurred at the school on Feb. 14, 2018.

understand their options in life for success at home, their careers and in the community.

You don’t just want to contribute a check somewhere. You want to make a difference. We’re in the tri-county area of Miami-Dade, Broward (Fort Lauderdale) and Palm Beach (West Palm Beach). We pick an elementary school each year. We go into an old library and transform it. Some of these rooms haven’t been touched in 40 years. When you see the before/after pictures, it is very gratifying. When we talk to the school boards, they said this is the most impactful thing we’ve done.”

Eric Poms Orange Bowl Chief Executive Officer ANNUAL IMPACT

165 TEACHERS SUPPORTED

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2019-20 CFP Foundation / Year in Review

2,418 STUDENTS SUPPORTED

13 SCHOOLS BENEFITTED

BOWL PARTNERSHIPS

HIGHLIGHT

The Atlanta Literacy Partnership has invested over $2 million in transforming reading proficiency in Atlanta Public Schools through Orton-Gillingham teacher training. As a result, teachers feel more confident in providing their students the foundational early learning literacy skills they need to succeed.

CHICK-FIL-A PEACH BOWL The CFP Foundation’s partnership with the Chick-fil-A Peach Bowl has continued transforming reading proficiency for students in Atlanta public schools. Since 2018 and through the organization’s commitment and local partners like the Chick-fil-A Foundation and the Atlanta Public Schools, over $2 million was invested in training of Atlanta public school teachers on the Orton-Gillingham method for teaching students to read. Over 1,200 teachers have received training and the reading levels of their students continues to improve dramatically.

The Atlanta Public Schools Literacy Initiative is a perfect example of how partners can come together to really make a positive impact on people’s lives. This is a game-changer for Atlanta public schools and a life-changer for these kids.”

Gary Stokan Peach Bowl, Inc. CEO and President

ANNUAL IMPACT

325 TEACHERS SUPPORTED

9,000 STUDENTS SUPPORTED

57 SCHOOLS BENEFITTED 2019-20 CFP Foundation / Year in Review

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BOWL PARTNERSHIPS

ROSE BOWL GAME The Rose Bowl Game and the CFP Foundation partnered with the Pasadena Tournament of Roses Association and the Pasadena Educational Foundation (PEF) to award grants throughout Pasadena Unified School District.

The partnership awards the most inspirational teachers with a grant for a special project or idea they need funding for in order to make it a reality. In 2019, over 220 applications for projects were received and reviewed by PEF’s Teacher Grant Committee. In December, 169 teachers in grades pre-K through 12, in addition to 16 principals, were awarded funds to support a variety of projects including literacy/reading, math, science, computer science, engineering, sports and athletics, visual arts, music, theater, history/social science, dual language immersion, HIGHLIGHT

college and career preparation, and special education.

The open application process for educator grants provides the chance to fund a remarkable variety of projects within the Pasadena community. One project funded video production and recording equipment that enabled students to create original works of film with music. Students created a film with music that taught parents to keep a careful eye on their kids and taught children how to practice safety in public spaces. The project also showed that, unless you put in the work to establish and create your vision, your vision will not come to fruition.

Students throughout the Pasadena Unified School District have greatly benefitted from our partnership with the CFP Foundation. Students gain valuable experience through new programs and continue to thrive in existing programs supported by the Foundation.�

David Eads Rose Bowl Game Executive Director and CEO

ANNUAL IMPACT

169 TEACHERS SUPPORTED

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2019-20 CFP Foundation / Year in Review

11,148 STUDENTS SUPPORTED

27 SCHOOLS BENEFITTED

BOWL PARTNERSHIPS

HIGHLIGHT

With the 2020 CFP National Championship in New Orleans, the Allstate Sugar Bowl took a leadership role in not only establishing the community impact strategy to support New Orleans teacher recruitment and retention, but has committed time and resources to continue supporting the established programs in upcoming years.

ALLSTATE SUGAR BOWL The CFP Foundation and Allstate Sugar Bowl’s investment in Teach for America within Greater New Orleans has enabled key teacher recruitment and retention activities to support a corps member in 46 schools across Orleans, Jefferson and St. Bernard parishes. The impact of this support to teachers, measured in student achievement, has shown that students taught by corps members average 1.5 years of academic growth on ELA (English Language Acquisition) and math assessments over the course of the school year.

One of the things I’m most impressed by is the CFP Foundation, in addressing a real issue in the city in public education. The CFP Foundation shows that college football has a soul.”

Jeff Hundley Allstate Sugar Bowl CEO

ANNUAL IMPACT

528 TEACHERS SUPPORTED

15,840 STUDENTS SUPPORTED

100 SCHOOLS BENEFITTED 2019-20 CFP Foundation / Year in Review

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BOWL PARTNERSHIPS

FLORIDA CITRUS SPORTS The CFP Foundation and Florida Citrus Sports (FCS) extended its strong partnership in 2019 with its announcement of an additional $1 million over the next five years to fund projects to support teachers and positive student environment. These projects will take place within the footprint of Lift Orlando in the communities surrounding Camping World Stadium. These investments include the support of early learning opportunities and classroom resources where the needs are the highest.

We’re very excited to make an even greater impact on the lives of teachers and students.

The partnership with the CFP Foundation has been incredible, and we are thrilled to be able to support the many teachers who shape the futures of children in the Central Florida community through college football.”

Steve Hogan Florida Citrus Sports CEO

ANNUAL IMPACT

170 TEACHERS SUPPORTED

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2019-20 CFP Foundation / Year in Review

4,310 STUDENTS SUPPORTED

121 SCHOOLS BENEFITTED

BOWL PARTNERSHIPS

LIBERTY BOWL The AutoZone Liberty Bowl and the CFP Foundation have developed a unique bond with the teachers at St. Jude Children’s Research Hospital. The teachers on site at St. Jude greatly impact the lives of students to ensure that during a very difficult time, they are still receiving a first-rate education. Additionally, St. Jude

We are proud to partner with the College Football Playoff Foundation in supporting the wonderful teachers at St. Jude Children’s Research Hospital.

St. Jude is a unique hospital serving the needs of thousands of children from all over the country, and it is so important for St. Jude to maintain the educational progress of all the kids who are in treatment at the hospital. These teachers do a wonderful job in contributing to the educational well-being of the children who are already facing enormous medical challenges. Many of these kids and their siblings are in residence at the hospital for many months, if not years at a time, and it is absolutely important to maintain their education.”

Steve Ehrhart AutoZone Liberty Bowl Executive Director

teachers, students, and families are hosted at the AutoZone Liberty Bowl, along with other great teachers within the area, thanks to additional community partners that also support Extra Yard for Teachers initiative.

ANNUAL IMPACT

6 TEACHERS SUPPORTED

1,000 STUDENTS SUPPORTED

1 SCHOOLS BENEFITTED 2019-20 CFP Foundation / Year in Review

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NEW ORLEANS IMPACT

32

2019-20 CFP Foundation / Year in Review

NEW ORLEANS COMMUNITY IMPACT 2019-20 CFP Foundation / Year in Review

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NEW ORLEANS IMPACT

NEW ORLEANS COMMUNITY IMPACT The College Football Playoff Foundation’s commitment to New Orleans was demonstrated through community-wide engagement and a rich partnership with Teach New Orleans and NOLA Public Schools that was focused on recruitment, retention and providing educators with support and recognition they deserve.

According to local leaders, approximately one in three teachers leave their jobs every year, and there is not a clear and focused pipeline from local teacher preparation programs to support the long-term stability of the workforce. Given these expressed needs, the CFP Foundation committed over $3 million in support of programs specific to teacher recruitment and retention.

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2019-20 CFP Foundation / Year in Review

3 million IN SUPPORT OF PROGRAMS SPECIFIC TO TEACHER RECRUITMENT AND RETENTION

NEW ORLEANS IMPACT

RECRUITMENT Investments in recruitment included the hiring of a district-wide recruitment coordinator, a media campaign to spike interest in education careers, engagement from local universities in the recruitment of new teachers into the workforce, and support for student teaching

RETENTION

2,000+ RESUMES HAVE BEEN SHARED WITH NEW ORLEANS PUBLIC SCHOOLS

3,000+

The CFP Foundation supported the retention of teachers within New Orleans through support of recognition programs, as well as the implementation of additional teacher appreciation events. Over 3,000 educators were impacted through the CFP Foundation

and mentoring programs. Through a partnership with

and New Orleans College Football Championship Host

New Schools New Orleans (NSNO), the programs will

Committee’s support of NOETA (New Orleans Excellence

continue through 2022, but have already seen great progress with Teach New Orleans receiving 65,000 unique site visitors. In addition, over 2,000 resumes

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HIRES MADE

EDUCATORS IMPACTED

in Teaching Awards) Grants, a rollout of Teacher Appreciation events hosted at all 87 NOLA Public Schools through the A+ Lunch series, a special college football

have been shared with New Orleans Public Schools

game and tailgate event in partnership with Tulane,

and schools have made over 130 hires. University of

and a Rock-N-Bowl party for all New Orleans educators.

New Orleans and Xavier University have activated the

Much of the work to support teacher talent systems will

College Football Playoff Go Teach Project on their

continue through a partnership with EdFuel, which

campuses as well.

will have an ongoing impact on 22 schools, 11,662 students and more than 750 teachers.

2019-20 CFP Foundation / Year in Review

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NEW ORLEANS IMPACT

GO TEACH PROJECT The Go Teach Project continued to grow in 2019 following

teacher prep programs on campus in an effort to recruit

a successful pilot program with the University of Texas,

qualified and diverse students that we hope to eventually see

and the launch of programs in New Orleans at University of

reflected in the educator workforce.

New Orleans and Xavier University of Louisiana. A total of 10

36

universities have joined the effort to promote the teaching

By providing athletic and academic departments a platform to

profession as a viable career path and a rewarding career.

assist with the marketing and recruitment of student-athletes

The project is led by students associated with college athletic

and other students into the teaching profession, the Go Teach

departments, offering a pool of individuals who reflect the

project can make an immediate impact across the country.

desired characteristics and skills to be prime targets for

The more qualified candidates who enroll in teacher preparation

recruitment into the field. Go Teach has expanded into other

programs, the more great teachers will be in the classroom.

2019-20 CFP Foundation / Year in Review

TEACHER OF THE YEAR CHAMPIONSHIP EXPERIENCE

TEACHER OF THE YEAR CHAMPIONSHIP EXPERIENCE PRESENTED BY DR PEPPER

2019-20 CFP Foundation / Year in Review

37

CHAMPIONSHIP WEEK

TEACHER OF THE YEAR CHAMPIONSHIP EXPERIENCE, PRESENTED BY DR PEPPER For the fourth year in a row, the CFP Foundation and Council

were honored guests at CFP Foundation events and enjoyed

of Chief State School Officers (CCSSO) teamed up to create

hospitality at a full lineup for CFP events, all culminating with

the Teacher of the Year Championship Experience presented

a special recognition on-field prior to kickoff of the national

by Dr Pepper. All of the 2019 State Teachers of the Year and

championship game. This recognition is one way Dr Pepper and

their guests were flown to New Orleans and enjoyed the

the College Football Playoff Foundation shows all in attendance

College Football Playoff special guest treatment. During national

that we support education and celebrate the dedication and

championship weekend, the 2019 State Teachers of the Year

accomplishments of teachers everywhere.

The national championship weekend was one of the best moments as national teacher of the year.

Nothing beats the adrenaline rush of having 80,000 people chanting for you. I was also happy to help with charitable causes to benefit teachers in the New Orleans community. I was also able to set up a chance for one of the Clemson players, K’von Wallace, to come speak to my students and inspire them to make positive choices in their lives. It was a once in a lifetime experience” Rodney Robinson 2019 National Teacher of the Year

Since 2008, Dr Pepper has awarded over $10 million to help students pursue their educational goals.

We cannot thank teachers enough for their dedication to their profession and, more importantly, their daily commitment to educate our children.”

Andrew Springate Dr Pepper Chief Marketing Officer

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2019-20 CFP Foundation / Year in Review

EXTRA YARD FOR TEACHERS SUMMIT

CELEBRATING TEACHERS Each year, the CFP Foundation hosts a special educator-only experience designed to inspire and empower teachers.

This year, the free event was held at The Fillmore New Orleans and featured a surprise appearance by New Orleans native and Grammy award-winning artist Lauren Daigle, a headline performance by teacher-turned-comedian Eddie B, a talk by the National Teacher of the Year Rodney Robinson, and the final round of an epic Battle of the Bands competition, powered by Entergy.

Educators in attendance enjoyed an evening filled with giveaways, including a pair of tickets to the national championship game, and a library/media room makeover valued at $50,000. Ending the evening with an after party, teachers connected with peers from the Summit and the 2019 State Teachers of the Year from all 50 states. Partners joined in on the fun and giveaways, including School Specialty, DonorsChoose.org, Lakeshore Learning, Chick-fil-A, Dr Pepper, Dos Equis, and Southern Comfort.

2019-20 CFP Foundation / Year in Review

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BATTLE OF THE BANDS

BATTLE OF THE BANDS In the spirit of New Orleans, the College Football Playoff Foundation partnered with Entergy and a national music education nonprofit, Little Kids Rock, to host the first Extra Yard for Teachers Battle of the Bands to recognize the important role that music education plays in students’ overall learning experience. Student bands from local schools gathered together to perform and showcase their musical skills. On the first day, at New Orleans School of Music, band students were surprised to be coached by judges and leaders from Little Kids Rock on how to further collaborate together by creating an amazing original joint performance by the bands.

The finalists performed on Saturday, January 11 at the Extra Yard for Teachers Summit at the Fillmore in front of judges including Big Sam (of Big Sam’s Funky Nation), Big Freedia and Zach Fineberg. Scores led to a tie and the winning grant was split between Landry-Walker High School and Edna Karr High School.

What the College Football Playoff is doing is exactly what we love to see. It does amazing things to enable students to learn through musicianship, what it means to be an ensemble and what it means to make things together.”

Sonya Robinson Artist Corps New Orleans

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2019-20 CFP Foundation / Year in Review

EXTRA YARD 5K

GOING THE DISTANCE The Extra Yard 5K is a family-friendly 3.1 mile race

the starting line to represent and support the efforts

dedicated to raising funds and awareness for the Extra Yard

of the College Football Playoff Foundation and Extra Yard

for Teachers platform.

for Teachers.

An all-time high 1,800 runners gathered for an early morning run

Male Overall Winner, Jarrett Leblanc, and Female Overall

through the French Quarter on Sunday, January 12, followed

Winner, Michelle Parks, were both awarded two tickets

by a festive post-race celebration. Several 2019 State Teachers

to the national championship game. More than 16 of the

of the Year and local educators who are runners took off from

age group award winners were teachers!

The CFP Extra Yard for Teachers is hands-down one of the most incredible experiences I’ve had the opportunity to be a part of. Seeing students, teachers, and schools in my state being elevated and supported was the perfect ending to my year as State Teacher of the Year.�

Spencer Kiper 2019 Louisiana State Teacher of the Year

2019-20 CFP Foundation / Year in Review

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ECKRICH TEACHER TOSS & MILLION DOLLAR CHALLENGE

We were inspired by the CFP Foundation’s commitment to champion teachers, who too often end up as unsung heroes in our communities. We’ve been proud to donate more than $1 million to support the CFP Foundation and Extra Yard for Teachers.”

John Pauley Smithfield Foods Chief Commercial Officer

Over 1 million TO SUPPORT EXTRA YARD FOR TEACHERS

SCORING HUGE WINS Eckrich and its Smithfield Foods parent company once again hosted the Eckrich Million Dollar Challenge during the Allstate Championship Tailgate Plaza, just hours before the national championship game. The football throw challenge gave the 2019 State Teachers of the Year a chance to win every time they made the target.

In the months leading up to national championship weekend, the sausage and deli meat maker upped the ante, offering another $1 million to the CFP Foundation and its Extra Yard for Teachers platform if ESPN analyst, and former college quarterback, Kirk Herbstreit nailed the target, too. Herbstreit just missed the attempt, but in a great show of generosity, Eckrich donated $100,000 anyway to the CFP Foundation to support its Extra Yard for Teachers platform.

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2019-20 CFP Foundation / Year in Review

ECKRICH TASTE OF THE CHAMPIONSHIP

A TASTE OF NEW ORLEANS FOOD AND CULTURE The Eckrich Taste of the Championship presented

by Thrillist provided guests with an upscale dining experience and fundraising event on the eve of the national championship game. Funds from this event benefit the work of the College Football Playoff Foundation.

Over 50 local restaurants and bars offered guests and national championship game attendees the opportunity to sample gourmet food and drink from New Orleans.  The 2020 edition, held at Mardi Gras World, featured a unique combination of an exploration of local cuisine, culture and a celebration of the teaching profession as Teachers of the Year rode a miniature float led by a live police escort and marching band as part of a surprise Mardi Gras parade.

2019-20 CFP Foundation / Year in Review

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CHEVRON FUEL YOUR SCHOOL

Fuel Your School is one part of our efforts to support local schools and teachers. We hope to spark a love of learning, help students succeed in school, and pave the way for them to be engineers and scientists in the future. We’re proud to once again bring the program to Louisiana and are looking forward to seeing some great submissions.”

Leah Brown Public Affairs Manager Chevron’s Gulf of Mexico Business Unit

CHEVRON FUEL YOUR SCHOOL For the first time ever, the College Football Playoff Foundation and Chevron came together to support schools in the Greater New Orleans area during the month of October with the Chevron Fuel Your School initiative. The Foundation’s involvement was an extension of its commitment to providing resources for teachers in Louisiana with the CFP National Championship in New Orleans.

A $1 donation was made by Chevron and then matched by the College Football Playoff Foundation to DonorsChoose.org for each fuel purchase of at least eight gallons at participating Chevron and Texaco stations during the month of October, totaling in $325,000 to fund classroom projects for public schools (grades K-12).

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2019-20 CFP Foundation / Year in Review

PROGRAMS

PROGRAMS

2019-20 CFP Foundation / Year in Review

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EXTRA YARD MAKEOVER PROJECT

EXTRA YARD MAKEOVER PROJECT Through its Extra Yard Makeover Project initiative and with the help of partners such as School Specialty, Inc., Lakeshore Learning and others, the College Football Playoff Foundation continued to expand its work in transforming classrooms, media centers and other school spaces within communities all across the country. This year in partnership with Veative, the College Football Playoff Foundation is able to offer virtual reality headsets and content as another way to update the technology within the renovated space. In this year alone, over 15 schools from Miami to San Francisco received the gift of a makeover. A transformed learning environment gives teachers the resources they need and can result in enthusiastic learners.

35 makeovers ACROSS THE COUNTRY

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2019-20 CFP Foundation / Year in Review

EXTRA YARD MAKEOVER PROJECT

2019-20 CFP Foundation / Year in Review

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EYFT GIVE

The CFP Foundation continues to support education initiatives and step up when schools are in need.

Bay Area: Following the 2019 national championship game at Levi’s Stadium, where $200,000 in funds were raised to support teachers in the the fire-ravaged area of Butte County, the College Football Playoff Foundation has continued to support educators and schools as they work to rebuild. In October, in partnership with Notre Dame ACE program alumni, the CFP Foundation was able to provide Achieve Charter School in Chico the vans they were in need of to get students/from school as well as for field trips and sporting events.

We share an extreme lifetime of gratitude to everyone at the College Football Playoff Foundation.

Our school story is extraordinary and our rebound is just as extraordinary. It makes you feel really good about the strength and generosity of humanity to lift people back up” Casey Taylor Acheive Charter Schools

Dallas: On October 20, a devastating tornado hit the Dallas area, and many students were displaced for the remainder of the school year. The Cotton Bowl Foundation and the College Football Playoff Foundation quickly joined together in a $100,000 commitment to assist the teachers and students at those schools affected. Representatives from both organizations surprised 600 educators from Thomas Jefferson High School, Edward H. Cary Middle School and Walnut Hill Elementary School with a $500 Donors Choose gift card and two tickets and a parking pass to the Goodyear Cotton Bowl Classic.

These educators have worked so diligently, pouring out their time and resources from their own pockets to ensure a smooth transition for their students.

To see them recognized so uniquely is beyond heartwarming. They are incredibly appreciative of the much-needed supplies and deserve to enjoy some fun with their families!”

Thomas Jefferson Assistant Principal Evelyn Perrette

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2019-20 CFP Foundation / Year in Review

EYFT GIVE

PANDEMIC RESPONSE EFFORT

®

CELEBRATING EDUCATION AS PART OF COLLEGE FOOTBALL’S 150TH ANNIVERSARY

GOING THE EXTRA YARD TO KEEP KIDS LEARNING

November 6, 2019 marked the 150TH anniversary of the first college football game ever played between Princeton and Rutgers in New Brunswick, New Jersey in 1869. Across the country, universities, conferences, bowls and media organizations honored college football with a year-long celebration. As one of the many activations

In the wake of the COVID-19 nationwide crisis, schools

around college football 150TH anniversary (CFB150), the Football Bowl

were closed in almost every state and many for the rest

Association (FBA) created a campaign called #GiveAFootballChallenge,

of the school year. As the education system prepared for

where each bowl game was charged with giving away footballs

transition to remote learning, teachers found themselves

to students.

on the front-line to ensure that student development and learning continues. The CFP Foundation appreciates the

In a variation of the FBA’s social-based challenge, nearly all of

tremendous contribution that they make every day and,

college football’s biggest organizations in North Texas teamed up

during this crisis, recognized how quickly teachers began

with the CFP Foundation for the first time, presenting 150 footballs

to step up to give parents and students what they need

to students participating in the “Catch Up and Read” program and

to stay focused and keep learning. The College Football

DonorsChoose.org gift cards to the teachers. Catch Up and Read was

Playoff Foundation in partnership with Eckrich Meats,

selected based on its partnership with the CFP Foundation, while also

NFL Foundation, Allstate Sugar Bowl, Florida Citrus Sports

adhering to one of CFB150’s core tenets of education.

and others have stepped up to support teachers through a donation of resources, inspirational messages, and story-telling.

Over 200,000 TO SUPPORT RESOURCES FOR TEACHERS AND STUDENTS DURING THE PANDEMIC

2019-20 CFP Foundation / Year in Review

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EYFT GIVE

NFL AUCTION For the first time, as a result of a partnership between the CFP Foundation and the NFL Foundation, the NFL Charity Auction featured former college football and NFL player autograph items, Playoff Semifinal and CFP National Championship tickets, and Super Bowl game tickets and experiences, as well as a chance for a college football fan to sponsor a surprise school funding. More than $81,000 was raised to support the College Football Playoff Foundation and its Extra Yard for Teachers initiatives.

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2019-20 CFP Foundation / Year in Review

SOCIAL MEDIA AND PR MEDIA OVERVIEW

CHEERING FOR THE CAUSE The way college football fans and supporters of education engage with the College Football Playoff Foundation and our mission continued to grow this past year. We have been able to uplift the teaching profession thanks to our media partners and social media followers, sharing stories about great teachers, nominating teachers to receive classroom resources, highlighting Extra Yard for Teachers programs and consuming our video content.

SOCIAL MEDIA IMPACT

19%

113%

20%

50%

INCREASE IN SOCIAL PLATFORM ENGAGEMENT

INCREASE IN SOCIAL MEDIA FOLLOWERS

INCREASE IN CLICK-THROUGH RATES

72.7%

INCREASE IN YEAR-OVER-YEAR PUBLICITY VALUE

OF TRAFFIC TO CFP-FOUNDATION.ORG FROM SOCIAL MEDIA 2019-20 CFP Foundation / Year in Review

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CFPF PARTNERS

The College Football Playoff Foundation relies on our corporate and education partnerships to enhance and execute all of our initiatives that support positive educational outcomes for students.

Our impact could not be accomplished without the support of these valued partners.

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2019-20 CFP Foundation / Year in Review

CFPF PARTNERS

CORPORATE

EDUCATION

2019-20 CFP Foundation / Year in Review

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EXTRA YARD FOR TEACHERS IMPACT

COLLECTIVE IMPACT

COLLECTIVE IMPACT

2014-15

2015-16

2016-17

2017-18

2018-19

38 million

2019-20

INVESTED IN EDUCATION

SCHOOLS

1.9K 23K

TEACHERS

STUDENTS

512K

4.3K

7K

30K 1M

7.3K

46K

6.5K

52K

1.5M

1.5M

78K 900K

6K 80K 1.5M

311,000 TEACHERS SUPPORTED

7 million STUDENTS SUPPORTED

School, Teacher and Student impact numbers vary year-to-year, based on the selection of the type of projects and how funds are utilized.

For example, a makeover project may impact every teacher on one campus vs. a broad funding for classroom resources across a district or multiple schools.

COLLECTIVE INVESTMENT

2014-15

1.3

$

MILLION

2015-16

4.0

$

MILLION

2016-17

6.9

$

MILLION

CFP FOUNDATION INVESTMENT

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2019-20 CFP Foundation / Year in Review

2017-18

7.5

$

MILLION

TOTAL PARTNERS INVESTMENT

2018-19

$

8.0

MILLION

2019-20

$

10.1 MILLION

33,000 SCHOOLS BENEFITTED

ACE

ACE On Saturday, September 14, 2019, the College Football Playoff Foundation introduced ACE, the newest mascot to the college football family. ACE represents the College Football Playoff Foundation’s commitment to teachers and the successful student outcomes that occur when we all go the Extra Yard for Teachers.

2019-20 CFP Foundation / Year in Review

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MIAMI 2021

We are so pleased with the progress we are making in South Florida. We have entered the new year with almost all of our work set up in Miami and hope to reach more teachers overall with the help of our partners to effect more positive change.�

Britton Banowsky CFP Foundation Executive Director

MIAMI The College Football Playoff Foundation kicked off its community impact strategy earlier than ever before, beginning in January of 2020. The focus of the work in Miami will focus on improving the student achievement outcomes in area middle schools by providing resources and renovations to academic facilities, as well as supporting educators in social and emotional support.

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2019-20 CFP Foundation / Year in Review

MIAMI 2021

EYFT WEEK

ECKRICH TASTE OF THE CHAMPIONSHIP

September 12-19, 2020

Sunday, January 10, 2021

EXTRA YARD 5K Sunday, January 10, 2021

EXTRA YARD FOR TEACHERS SUMMIT TBD

2019-20 CFP Foundation / Year in Review

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@CFPExtraYard #CFPExtraYard #GreatTeachersChangeLives #ExtraYardforTeachers cfp-foundation.org