2018 Extra Yard for Teachers Week Introduction

COLLEGE FOOTBALL IS READY TO GO THE EXTRA YARD FOR TEACHERS!

The College Football Playoff (CFP) Foundation invites you to participate in Extra Yard for Teachers (EYFT) Week, an eight-day period dedicated to celebrating educators across the country, taking place September 15–22, 2018.

Follow the instructions in this pamphlet to maximize the positive impact on teachers, students and schools in your community.

www.cfp-foundation.org/extra-yard-week

Steps to Participate

1

Visit www.cfp-foundation.org/extra-yard-week for helpful assets, including: • Digital Toolkit • Promotional Items Request Form

Develop a game plan to recognize and support teachers.

2

• Activation Ideas • Contact Information

3

Gather photo and video content.

Share your story!

4

1

Assets

The CFP Foundation will provide multiple tools to help you participate in EYFT Week:

DIGITAL

PROMOTIONAL

• CFP Foundation and EYFT logos • Social media graphics (standard and customizable) • Web banners • Videos for social media and in-stadium use

• T-shirts (15) • Helmet decals (120) • Stickers (50) • Mascot patch (1)

Visit www.cfp-foundation.org/extra-yard-week to learn how to acquire these assets.

2

Your EYFT Week Game Plan

With the help of the digital and promotional assets, develop a strategy to activate in your community during EYFT Week. If you don’t have a home football game September 15–22, you can still find a way to get involved!

HERE ARE SUGGESTIONS OF WAYS TO PARTICIPATE: • Share the DonorsChoose.org gift card included in this lunchbox with a teacher.

• Have student-athletes visit local schools to thank teachers and interact with students.

• Support EYFT Week on your social media channels.

• Recognize teachers in-stadium during a home football game.

• Fill this lunchbox with your branded swag and gift to a teacher.

Visit www.cfp-foundation.org/extra-yard-week for case studies on how universities, bowls and conferences have activated in previous years.

3

Capture the Moments

Take photos and videos of all EYFT Week moments that are memories in the making!

The CFP Foundation wants to save and share these moments across its digital platforms.

Upload photo and video content here: http://bit.ly/2018ExtraYardWeek

4

Share Your EYFT Week Story

The nation wants to see how you honored teachers during EYFT Week!

Don’t forget to share the impactful EYFT Week moments on your social and digital platforms. The CFP Foundation will share this content through the EYFT (@CFPExtraYard) social media accounts.

Tag @CFPExtraYard on #ExtraYardWeek on your posts.

and use the hashtag

Don’t forget to follow @CFPExtraYard for great EYFT Week moments from across the country all week long!

Contact Us Don’t hesitate to reach out to the CFP Foundation staff if you have any questions about EYFT Week.

info@cfp-foundation.org

469-706-9001

www.cfp-foundation.org/extra-yard-week

Thank you for participating in EYFT Week!

Your support will help further the EYFT mission of elevating the teaching profession by inspiring and empowering teachers across the country.

Learn more about the CFP Foundation and EYFT at www.cfp-foundation.org.