2025 GFGL Impact Report

See the Good You Sparked in 2025

Hosted By: Community Foundation of Louisville Special Thanks to the Sam Swope Family and Churchill Downs, Inc. / 1

In 2025, our community showed what’s possible when people choose to care for one another. Even in the face of federal funding cuts, rising needs, and uncertainty for nonprofits, you reminded us that hope is something we build together. Give for Good Louisville continues to show that generosity isn’t just an act — it’s a reflection of our shared humanity and desire to live safe, full, and joyful lives.

And as you look ahead to the impact you want to make beyond Give for Good Louisville, we’re here to help you do even more with your giving. One of the most powerful ways to deepen your support is by opening a charitable fund with the Community Foundation of Louisville. Giving through a fund allows you to centralize all of your charitable gifts in one place, simplify your record‑keeping, and even avoid platform or credit‑card fees during Give for Good Louisville, meaning more of your gift goes exactly where you intend.

A fund also gives you flexibility: you can support multiple organizations at once, recommend grants on your own timeline, and create a long‑term giving path that grows with you and your family. Whether you want to respond quickly to emerging needs, champion causes close to your heart, or leave a legacy that lasts for generations, a charitable fund makes it easy to make a bigger impact with the same dollars.

Thank you for standing with local nonprofits this year and proving once again that when we give together, we rise together.

With gratitude,

2025 By the Numbers Every dollar, every gift, and every act of kindness helped move our region forward.

$10,476,507 Total Raised

49,664 Total Gifts

26,219

Total Donors

645

Participating Organizations Ron Gallo President & CEO | Community Foundation of Louisville

$312,000

This was a record‑breaking year, proving that generosity thrives even in hard times.

Prizes Awarded to Organizations 2025 Give for Good Louisville Impact Report

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Community-Wide Impact Give for Good Louisville isn’t just a giving day — it’s a celebration of belonging and humanity. People from Kentucky, Southern Indiana, and across the United States showed up for the causes that strengthen our region. Donations came from all 50 states and 21 countries around the world.

Participation from Kentuckiana was strong in 2025

“I give because community matters and the collective effort is an important show of unity in the fight to make our community the best it can be, and where all citizens have access to the resources they need to thrive.”

- Tony C., 2025 Donor

2025 Give for Good Louisville Impact Report

595 organizations participated

50 organizations participated from

from Bullitt, Jefferson, Oldham,

Clark, Floyd, and Harrison counties

Shelby, and Spencer counties 18,280 donors from 355 cities

2,134 donors from 147 cities in Indiana

in Kentucky

Top five cause categories that donors gave to:

Education

Arts & Culture

Youth

Community Advocacy

Environment

/ 5

Organization Participation & Performance Breakdown of Organizations by Size (based on annual gross revenue): <$

24%

27%

Tier 4

00 ,0 50

<

$1 ,5 0

00 0 0, Tier 1

22% Tier 2

‑

1, 4

0

99

,00

Tier 3

9

27%

Total

$

24

9,

99

9

$2

100% of organizations received donations Average raised per organization: $11,296 Average donors per organization: 66

,9 9

$50

645

Whether grassroots or long‑standing, every organization felt the impact of community generosity.

00 , 0 5

0

2025 Give for Good Louisville Impact Report

‑

$

Average new donors per organization: 24 70% of organizations met or exceeded their fundraising goals

“Give for Good has helped us build new relationships, strengthen existing relationships, communicate our mission efficiently, and inspire generosity in cost‑effective ways. These efforts substantially support the long‑term sustainability of the park and help ensure it remains a place for everyone to enjoy for generations to come.”

- Ashley C. Smith, Director of Development, Waterfront Park

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Giving Trends & Donor Impact

One of the best parts of Give for Good Louisville is how easy it is to discover local organizations and give back $5 or more to support their missions.

Don’t just take our word for it: 95% of donors rated their donation experience as easy to very easy in 2025.

26,219

49,664

total donors

total donations

92%

54%

of donations had fees covered

of donations were from new donors

2025 Give for Good Louisville Impact Report

$25

most common donation amount

74%

of donations were from returning donors

Giving from charitable funds at the Foundation: •

1,876 total grants awarded

•

$4,052,814 total raised

•

~$143,363 saved in platform and credit card fees by giving through their charitable fund

If you prefer to give without paying any platform or credit card fees, you can open a charitable fund with the Community Foundation of Louisville before the giving day.

Top three reasons why people give: •

Belief in the mission and programming of the organizations

•

Belief in the regional impact of Give for Good Louisville

•

Opportunity to win additional cash prizes for participating nonprofits

In 2025, we witnessed over 26,000 people give more than 49,000 donations — the most ever in Give for Good Louisville history!

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Fundraising Tools that Boost Generosity Give for Good Louisville not only makes it easy to give, but also easy to support nonprofits in fun and meaningful ways.

Peer-to-Peer Fundraising

Peer‑to‑peer fundraising is when supporters of an organization create their own mini‑fundraising pages and ask their friends and family to give back.

Instead of the nonprofit doing all the asking, their supporters become the fundraisers, sharing why they care and inviting others to give. $666,216 raised through P2P 2,644 donors gave through P2P campaigns

2025 Give for Good Louisville Impact Report

Group Giving

Group giving makes it easy for companies, organizations, alumni groups, and teams to support local nonprofits through Give for Good Louisville.

Groups can create a free, custom-branded giving page, with their name appearing on donors’ receipts to track collective impact.

This approach empowers employees and patrons to give back—just like Churchill Downs, Inc., whose employees and patrons earned the 2025 Most Generous Group title by raising nearly $26,000 for local causes. $47,392 total raised by group giving

Matches

Matching grants boost donors’ impact by increasing how far their dollars go, and organizations often use them to motivate giving. For example, if someone gives $50 and a donor has offered to match gifts dollar‑for‑dollar, the organization receives $100 total. $1,819,317 raised through matching grants 11,020 donations matched

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Marketing & Visibility

Our collective story reached across Kentuckiana thanks to people sharing online, strategic marketing, and strong media partnerships.

95

Organizations featured across TV, radio, social media, and print, with 48% focused on small, grassroots nonprofits

229

Total Mentions

$1,254,542

Publicity Value*

187 $30,000

Special Thanks to Our 2025 In-Kind Media Partners

Media Impact Partner

PSA Runs*

Media Giving Champion Partner Total In‑kind Media Value**

Reporting provided by Fleur-de-Lis Communications *Not inclusive of all media partners

**WLKY only - other outlets did not report

2025 Give for Good Louisville Impact Report

Top‑engaging platforms included: • • • •

GiveForGoodLouisville.org Instagram Facebook Livestream

Top ways people heard about the giving day: • • • •

Email & newsletters Social media Word of mouth Local media coverage

Community Spotlight Partner

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Prize Pool & Partner Impact With prizes remaining a top motivator for year-over-year giving, a large prize pool offers more opportunities for

Premier Prize Sponsor

Sam Swope Family

Presenting Prize Sponsor

Lynn Family Stadium LouCity & Racing Foundation Media Pros Productions

Media Partners

Prize Champions

$312,000 total prize pool

“The support that this day brings to the nonprofit community in our city is so valuable. We are proud to be a partner of Give for Good Louisville because it truly makes Louisville a better place.”

20/twenty Strategic Consultants with support from UKG and Higginbotham

Giving Day Partners

participating organizations to earn additional support.

100% of organizations received prizes thanks to the

Giving Day Workshop Training Partners

Prize Leaders

99/7 DJX 102.3 The Rose 104.7 WLOU Al Dia ALT 105.1 B96.5 Courier Journal El Kentubano LAMAR LEO Weekly

LOU Today Louisville Business First Louisville Downtown Partnership Louisville Public Media Magic 101.3 OUTFRONT Media Spectrum Reach Stroll Magazine WDRB Louisville

Prize Supporters

- Mark Whitten Churchill Downs, Inc.

2025 Give for Good Louisville Impact Report

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Save-the-Date Give for Good Louisville returns Thursday, September 10, 2026.

Eligible organizations can register at GiveForGoodLouisville.org beginning Monday, June 1, 2026.

If interested in opening a charitable fund at the Foundation ahead of the giving day, email stewardship@cflouisville.org or call 502.585.4649 to open a charitable fund at the Foundation.

Thank you for making this community stronger, more compassionate, and more connected — one gift at a time.

Photo Credit: Media Pros Productions and Abdul Sharif Photography