BACM in DigiProd X DevComm

CENTRO ESCOLAR UNIVERSITY - MANILA

BACHELOR OF ARTS IN

COMMUNICATION AND MEDIA WITH SPECIALIZATION IN

DigiProd X DevComm

ABOUT US “DEFINING THE DIALOGUE.” BACHELOR OF ARTS IN

COMMUNICATION AND MEDIA WITH SPECIALIZATION IN Digital Production and Development Communication

Bachelor of Arts in Communication and Media is a liberal arts program of Centro Escolar University that offers diverse opportunities in various fields of communication.

Founded in 1924, the program equips students with skills and knowledge in journalism, film, radio, television, advertising, and public relations, among others.

Now, it has a specialization in digital production and development communication. BACM in DigiProdxDevComm aims to prepare the future communicators to navigate the evolving media landscape and become globally competitive.

Our Mission To cultivate a vibrant and inclusive community of communication students who create meaningful narratives, engage in critical discussions, and develop innovative media practices. Through collaboration, creativity, and socially responsible communication, the organization empowers students to express ideas, amplify diverse voices, and contribute to conversations that matter.

P-A-G-A-S-A ROADMAP

P A G Our Vision A S A

To become a dynamic and forward-thinking community of communicators who inspire meaningful discourse, champion responsible storytelling, and shape narratives that resonate beyond words within the university and the broader society.

ROGRESSIVE The program is structured on the progressive and competencybased learning where students develop each level of the year..

.I. READY In a world of artificial intelligence, we will educate students not only on how to work with technology, but on how to be creative individuals that cannot be substituted by AI.

LOBAL & TRANSDISCIPLINARY We offer the global vision in our program and equip students to interact with the international audiences and global media trends.

BUNDANCE IN SKILLS & RESOURCES Students are opened to learning opportunities, practical projects and resources that enable them to create a solid professional portfolio.

USTAINABLE FUTURE Equipping students with the relevant, meaningful, and stable career path to suit the needs of the students and parents.

RTISTIC ALTERNATIVE This program gives the students the strength to follow their creativity, storytelling and media desire without having the feeling of being forced to enroll in traditional or science-driven programs.

CHOOSE BACM. ACHIEVE PAGASA.

CURRICULUM

Newly-Added Courses Multimedia Writing

Focuses on creating content that combines text, images, and audio for multiple platforms. Students learn to craft clear, engaging stories for print, web, social media, and other digital formats, adapting their writing to different audiences and contexts.

Multidisciplinary Immersion

Offers students the chance to engage directly with media professionals and observe real-world operations in print, broadcast, and digital outlets, providing firsthand insights into industry practices and workflows.

Data Journalism

Explores how information and data shape storytelling across various media, encouraging students to craft insightful, ethically-informed narratives in formats ranging from news articles and feature writing to digital and interactive content.

Fundamentals of Animation

Introduces core animation principles across 2D and 3D media, emphasizing movement, design, and storytelling techniques for a wider editing skillset and creative expression.

Researching and Writing for Communication and Media Programs

Builds versatile research skills for media and communication projects. Students explore topics through case studies, documentaries, creative writing, and other methods, producing analytical, narrative, or multimedia outputs.

Transdisciplinary Courses Foundations of Social Media Content Creation Photography & Film: Theories & Application 2D & 3D Animation

Learn to craft stories across multiple media platforms! These courses heavily derived from our own industry blends social media strategies, visual storytelling through photography and film, and the principles of 2D and 3D animation, giving students hands-on experience in creating engaging and dynamic content in an ever-evolving media landscape.

Music Production for Visual Media

Discover the art and science of sound in storytelling. Here, students explore music composition, audio editing, and synchronization techniques to enhance films, videos, and other multimedia projects.

Development Communication Social Environment and Social Work: The Family, Group, Community, and Organizations

Explore how communication shapes communities and human interactions. From family dynamics to organizational structures, these courses emphasize strategies for social development and meaningful engagement.

Diplomatic & Consular Relations Political Economy of Global Governance

Examine the forces that shape international relations. Students gain insights into diplomacy, global governance, and the economic and political frameworks influencing decision-making across nations.

SCAN HERE for the FULL CURRICULUM!

NOW with NEW courses aligned to the School of Education, Liberal Arts, Music, and Social Work, CEU Communication and Media with Specialization in Digital Production and Development Communication is optimized to both keep up with the ever-changing media landscape and equip students interdisciplinary knowledge and skillsets.

FACILITIES

Radio Recording Booth The Radio Recording Booth is located inside the Radio Room, which doubles as a comfortable classroom for the students’ course lectures. This booth is primarily used for Radio Production and may be accessed for clear audio recordings for other media, podcasts, or to rehearse a live radio broadcast.

TV Production Room The TV Production Room is a multi-purpose studio divided into two areas: the control room and the studio, equipped with adept technology in preparation for TV Production. Students may use this for small-scale productions (photoshoots, videos, etc.), intimate special events, and off-air, as a wide classroom.

iMAC Editing Suites The iMAC Editing Suites is an area equipped with iMAC Desktops, each with full access to Adobe Editing applications and internet. This area is significant for many courses, like for Animation, Multimedia Production, or any course that requires materials. Students may access this area for academic, extracurricular, or personal projects.

ACCREDITATION

SCHOLARSHIP GRANTS

The program is accredited with the Highest Level of Accreditation, LEVEL IV, by the Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA) as certified by the Federation of Accrediting Agencies of the Philippines (FAAP) and is certified by the ASEAN University Network-Quality Assurance (AUN-QA).

Upgraded Scholarship Program for Excellent Performance (USPEP) University Full and Partial Academic Scholarship Scholarship for High School Honor Graduates School of ELAMS Alumni Scholarship CEU President's Scholarship School of ELAMS Special Exam Grant CEU Student Loan Assistance Program

FACULTY PROF. Jose Cris O. Sotto MAAL

DR. Ricky Rosales

He is the current Program Head for the CEU Communication and Media Program - Manila, guiding and supporting students’ growth through his many initiatives. He specializes in Marketing and Advertising given his experience as the former Head of Business Solutions at IConcept.

He is a veteran radio anchor and journalist from in ABSCBN and formerly RMN. With deep wisdom in sociology and journalism, he stands as the news storyteller of our time, shaping public and social understanding through his insights and grounded reporting.

DR. Corazon Reboroso

PROF. Jay Orense

She is the General Manager of IBC-13, where she obtained three decades of broadcast industry operations.

She has invested a long time teaching at CEU Manila. With her Doctor of Communication, she is also highly adept with Communication Research, where students are also likely to encounter her.

He is an all-around, seasoned Media Professional, known for his methods in mobile journalism and work in documentaries. He is a Writer, Producer, and was once TV Crew. He started his career in The Probe Team and covered news for his Royal Family beat at TV5., giving him a vast network of media practitioners.

PROF. Kane Errol Choa

DR. Cecilia Suerte-Felipe

He is the Vice President for Corporate Communications at ABS-CBN Corporation. He specializes in Media and Public Relations, and he is also a member of IPRA Philippines.

He has had experience teaching in another university, and possesses an extent of knowledge in Communication Research.

She is an established Filipino journalist currently writing for The Philippine STAR, where she covers national issues, politics, and public affairs. Her Doctorate in Public Administration allows her to further explain to students the contexts around newsgathering.

PROF. Valentino Nool Jr.

PROF. Marshall Louie Asis

He is an independent filmmaker, with experience in graphics, directing, cinematography, and postproduction editing. He mentors student productions recognized in national platforms such as the Gawad CCP Para sa Alternatibong Pelikula at Video.

He is a former broadcast Program ProducerAnnouncer for the Department of Agriculture–Fisheries Information Division. With experience as a radio anchor and communication researcher, he specializes in radio production and research methodologies, mentoring students in broadcast storytelling and academic inquiry.

The CEU Communication and Media Faculty of Centro Escolar University are active industry practitioners, bringing professional experience in media production, marketing, journalism, and communication research into the classroom, and MORE! With an already strong roster of credible mentors, the introduction of Digiprod x DevComm anticipates even greater growth for the program’s pool of expertise.

MR. Roden De Los Santos, LPT. COMMUNICATION AND MEDIA LABORATORY ASSISTANT

STUDENT ORGANIZATIONS CEU Communication and Media Society is the official student body organization of the students of CEU Communication and Media - Manila.

It is their goal to support the students’ daily learning experiences in academic and extracurricular settings, present opportunities for growth in and out of the campus, foster camaraderie, and friendly competition within the population.

Centro Dalumat is an online news organization that delivers campus news, sports coverage, and feature stories.

It functions as a student-run media outlet focused on informing and representing the Centro Escolar University community.

Centro Creatives is the official multimedia and creative production arm of the CEU Communication and Media department.

Dedicated to audio-visual production, it serves as a collaborative hub for enthusiasts to create high-quality documentaries, films, and engaging digital content.

CEU News and Current Affairs (formerly known as Balitang Centro) is a student organization dedicated to journalism and news coverage of relevant current events.

It provides a platform for students to develop reporting and critical analysis skills while staying informed about local, national, and global issues.

HIGHLIGHTS

CAREER OPPORTUNITIES

#FutureProofYourCareer!

THROUGH CEU COMM AND MEDIA PROGRAM DIGIPROD X DEVCOMM, STUDENTS ARE EQUIPPED WITH A DYNAMIC, INDUSTRY-ALIGNED CURRICULUM THAT EMPOWERS THEM TO PURSUE DIVERSE AND COMPETITIVE CAREER OPPORTUNITIES ACROSS MULTIPLE SECTORS OF THE MEDIA LANDSCAPE.

CHOOSE YOUR CAREER!

FILM BE A:

MULTIMEDIA CONTENT PRODUCER INTIMACY & SAFETY COORDINATOR PRODUCTION TECHNICAL DIRECTOR FILM ARCHIVING SPECIALIST BRANDED CONTENT FILM PRODUCER

DEVELOPMENT COMMUNICATION

BE A:

TURN YOUR SOCIAL SKILLS INTO CAREERS!

DIGITAL COMMUNICATIONS OFFICER PARTICIPATORY MEDIA TRAINER DISASTER COMMUNCATION OFFICER MISINFORMATION MONITORING OFFICER SDG COMMUNICATIONS ASSOCIATE

ACADEMIA

BE A:

TURN YOUR STORIES INTO CAREERS!

TURN YOUR KNOWLEDGE INTO CAREERS!

AI & DIGITAL LITERACY TRAINER ACADEMIC PODCAST PRODUCER INSTRUCTIONAL DESIGN SPECIALIST RESEARCH COMMUNICATIONS OFFICER DATA ANALYST FOR MEDIA PLATFORMS

BROADCAST

BE A:

SOCIAL MEDIA NEWS PRODUCER FACT CHECKING RESEARCHER MOBILE JOURNALIST NEWS PODCAST PRODUCER DIGITAL SEGMENT PRODUCER

ADVERTISING

BE A:

TURN YOUR PERSUASION INTO CAREERS!

BRAND REPUTATION & CRISIS MANAGER POLITICAL DIGITAL CAMPAIGN MANAGER SOCIAL COMMERCE MANAGER SOCIAL MEDIA PARTNERSHIP MANAGER COMMUNITY ENGAGEMENT OFFICER

CIVIC AFFAIRS

BE A:

TURN YOUR VOICE INTO CAREERS!

TURN YOUR GRIT INTO CAREERS!

PUBLIC INFORMATION OFFICER DATA PRIVACY OFFICER CONTENT REGULATION CONSULTANT DISASTER RISK COMMUNICATION CIVIC TECH PROJECT OFFICER

AND SO MUCH MORE! TURN YOUR PASSIONS INTO CAREERS!

CEU Communication and Media Society - Manila

@ceucommsoc

CEU Communication and Media Society - Manila

@commsoc

CEU Communication and Media

commsoc@ceu.edu.ph CONTACT OR VISIT US: (02) 8735 6861 to 71 | ceuadmission@ceu.edu.ph Centro Escolar University - Manila 9 Mendiola Street, San Miguel, Manila City

THE COMM-UNITY IS WAITING FOR YOU.

ENROLL NOW!