Accra Brewery PLC BFM 84

ACCRA BREWERY PLC

BREWING SUCCESS

Galo Rivera, MD, Accra Brewery.

ACCRA BREWERY PLC

A PROUD PART OF ABInBev

ACCRA BREWERY PLC (ABL) IS ONE OF THE LARGEST BREWERS IN GHANA AND WITH ITS RICH PORTFOLIO OF AUTHENTIC GHANAIAN BRANDS IS SET TO CAPTURE GROWTH IN THE BEER CATEGORY.

BREWING SUCCESS PROJECT MANAGED BY: JOHN HOLLIMAN

This year, Accra Brewery PLC commemorates its 90th anniversary.

Registered in 1931 under the name of Overseas Breweries Limited for the purposes of establishing a brewing industry in the then Gold Coast, the business developed over the decades under various owners, continuously increasing its footprint. In 1997, SABMiller PLC (then South African Breweries) acquired controlling shares in ABL and in 2016, the company became a member of the largest brewer in the world, Anheuser-Busch (ABInBev).

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ountry Managing Director Galo Rivera, describes the latest developments: “Accra Brewery is a company of owners dedicated to celebrating national pride, creating great moments by brewing and sharing only the finest. Together, we look forward to creating many moments to fulfil our dream of bringing people together for a better world.

We have become a very important operation for the African business, in view of our performance and market potential.”

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“Celebrating 90 years of making beer brands loved by millions of Ghanaians, proud of brewing some of the finest beers in Africa, is a major milestone. This has become even more important in the face of the pandemic - despite restrictions imposed in the spring of last year, we delivered strong double-digit growth in the last six months of 2020, and that growth continues as we speak,” he points out.

FUELLED BY A DREAM

The company holds a portfolio with a range of brands in the following categories: clear beer, stout, flavoured beer, non-alcoholic malt and imported brands, including two of the biggest global brands, Budweiser and Stella Artois.

The clear beer group includes the country’s leading brand, the iconic CLUB Premium lager, and Eagle lager that has recently renewed its look and feel (“New handsome Look, same great taste”). The stout category is best represented by Eagle Extra Stout, a popular, fast-growing beer offered at an attractive price.

“Adding a bit of flavour, we have our much-loved Shandy, with only 2% alcohol - a super refreshing, preferred brand for those who want to stay in control while having a good time. Within the non-alcoholic category we offer a nutritious beverage, Beta Malt, enriched with vitamin B1, B2, B3, B5 and B6,” says Galo Rivera, adding that some innovations will be launched soon.

He explained that the key factor that has pushed the business into its leading position is the company culture.

“Dream, people and culture are our greatest strength. We are a company of owners, who take results personally and lead by example. The people in Accra Brewery are agile, always challenging the status quo, leading by example, not only managing the business but transforming it. We are fuelled by a dream, not a mission or vision a dream takes you beyond what you think is possible, challenging you to achieve the impossible.”

“Our company leaders are what makes ABL a great company, a company that is continuously working to create a diverse

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VODAFONE BUSINESS – A RELIABLE PARTNER FOR BUSINESS SUCCESS IN A DIGITAL WORLD For the past eight years, Vodafone Business has proven to be an invaluable partner in Accra Breweries’ quest to modernise the company’s operations in its goal of providing top-notch beverages for their various customer segments.

Vodafone Business provides seamless connectivity solutions for Accra Breweries, including the provision of high-speed internet services at their local office and a dedicated secure link between their South Africa office and the local office here in Ghana. In addition, Vodafone Business provides tailored mobile services to Accra Breweries’ employees to help Accra Breweries fulfil its business mandate, which has provided critical support amidst the COVID-19 pandemic in ensuring business continuity; and allowing Accra staff Breweries to collaborate seamlessly even when working remotely or virtually.

By connecting people, places and things, Vodafone Business helps organisations to succeed in a digital world. With unmatched expertise in connectivity backed by a World-class Internet of Things (IoT) platform, they have repeatedly delivered digital innovations tailored to drive business success across a wide-ranging variety of sectors ranging from FMCG, Pharmaceuticals, Extractive, Commerce, Mining, Agriculture, Government, Education to various SME and SOHO businesses.

Businesses need flexible, easy-to-use technology to stay relevant and competitive in the rapidly changing world of work. Vodafone Business fills this gap astutely by helping client businesses embrace digital technologies to stay ahead.

Their range of simple-to-use, worry-free and cost-effective digital communications solutions comprise: - - - - - -

Mobile and business connectivity Fixed data networks Cloud and Hosting Internet of Things (IoT) Unified Communications Mobile Money

Having worked with Vodafone Business for close to a decade and experienced remarkable business returns, and having observed their growing track record of similar success stories in other sectors, Accra Breweries can vouch for their relevant expertise and fully recommends their services to any business which seeks to stay ahead in an increasingly digital world.

www.vodafone.com.gh/business/smart-business/

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ACCRA BREWERY PLC A PROUD PART OF ABInBev

and inclusive environment that fosters opportunities for everyone to grow at the pace of their talents. Through our culture, we ensure we have the best people, and with the best people we can deliver the best beer,” he affirms.

ABL has a number of training programmes in place for each department, run by each leader and supported at the global level to make sure employees stay engaged, continuously developing, not afraid of making mistakes on their journey. “Mistakes are a source of learning and I try to convey the following message to my team: we don’t lose - we either WIN or LEARN,” says Mr Rivera.

STANDING STRONG

As a responsible employer, the company is also very aware of its social role.

Sustainability and corporate social responsibility are crucial to the company’s strategy, embodied in a number of widereaching initiatives to support young people, education and the health sector. An example is the Smart Drinking and Road Safety initiatives to further create awareness and educate consumers to drink responsibly.

Last year, ABL started a partnership with Environment360 (E360) and Miniplast Limited, under which women waste pickers were employed to collect empty Beta Malt plastic bottles for recycling.

E360 supervises the collection of the empty Beta Malt PET bottles which are weighed, recorded and valued to pay the waste pickers. The empty bottles are then transported to Miniplast Ltd. to be recycled and made into tables, chairs and bowls that are sold locally while the rest is exported.

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Support to local communities has been intensified during the pandemic. The company provided 10,000 bottles of hand sanitiser to the Ghana Health Service to support front line workers, and hand sanitiser was also donated to the Adabraka Polyclinic, the Association of Ghana Industries and the Adabraka community. ABL has also strived to enforce the safety protocols, to help the economy to recover fast.

While handling Covid-19 has been a challenge, the pandemic has intensified efforts to achieve internal improvements and highlighted the importance of partnerships.

At times of limited personal contact, Vodafone Ghana was one of those that proved to be a key player in providing modern technologies for the delivery of reliable connectivity so that the business could keep running remotely.

“Supported by our partners, we have learned to be agile, creative and insightful, and reflecting the shift in market preferences we have achieved an impressive business growth and zero job losses due to Covid-19,” Mr Rivera summarises the recent business performance.

“That is something to build on in years to come. We stand strong, geared towards another 90 years, aiming to create more jobs, and positively impact our communities. There are great opportunities ahead and we will continue to support and actively participate in Ghana’s economic development.”

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ACCRA BREWERY PLC

A PROUD PART OF ABInBev

“WE ARE FUELLED BY A DREAM, NOT A MISSION OR VISION - A DREAM TAKES YOU BEYOND WHAT YOU THINK IS POSSIBLE, CHALLENGING YOU TO ACHIEVE THE IMPOSSIBLE.”

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ACCRA BREWERY PLC

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