A BRITISH BRAND WITH GLOBAL APPEAL

Since its launch three years ago, our Burlingtons magazine has grown quickly as a leading luxury lifestyle publication

Established in 2011 by Deborah Mills, the full-service professional law firm Burlingtons Legal has inherently British roots.

Named after one of the great British landed estates and houses of England, the Earldom of Burlington, the firm’s offices are located directly off London's Oxford Street, one of Britain’s most iconic streets. Despite our deep British connections and values, however, we are a truly global business, with international offices across Geneva, Gibraltar and Malta.

Our international presence and diverse client base has always been a driver for us to be at the forefront of change. In that vein, Burlingtons Group was launched in 2020 as a full professional service offering, covering law, tax and accounting, wealth management, real estate, and white labelling through our private office. Through this full-service offering, we are able to meet clients’ needs all the way through a transaction and beyond, building long-lasting, generation-spanning relationships.

With the launch of Burlingtons Group, we published our first quarterly Burlingtons magazine in spring 2020 – how quickly the time has gone since that first issue! The magazine was created as a luxury lifestyle vehicle, designed to stand out from our competitors and allowing our clients and contacts to write about their specialisms and areas of interest. With that in mind, we have had pieces on foreign exchange, banking, wealth management, art, sharia financing, and much, much more. Within the first year of publication, this array of content led to Burlingtons being recognised as a leading luxury lifestyle magazine by public relations organisation Peretti Communications.

The magazine is now on its 12th issue and has gone from strength to strength , with both circulation and revenue increasing with each publication. Not being limited to one professional discipline , we are in a unique position of having a varied database spanning numerous continents . For example, through Burlingtons Legal, our offices in London, Geneva and Malta give us direct access to high-net-worth individuals, business executives and leading luxury brands. Furthermore, through strategic acquisitions at group level, we have acquired a stake in a Maltese wealth management company and a Gibraltar-based corporate service provider – again giving us a unique circulation opportunity.

Burlingtons is currently published in both digital and hard-copy format. The magazine has an e-circulation in the thousands, because of social media circulation and hosting across our Burlingtons Group and associated company websites. Our hard-copy circulation is also in the thousands, with a targeted delivery plan for each issue to ensure we cover our core demographics and new readers, to whom specific issues may appeal.

By having a variety of clients provide articles – which they, in turn, share with their customers – we truly have a varied distribution network, which is further enhanced by our international satellite offices and acquired businesses.

When we moved the magazine publication across to our partner agency Century One, we had two key areas on which we wanted to focus – advertising and distribution, which really go hand in hand.

With this issue, the magazine has its highest level of paid advertising and we are forming further strategic partnerships, spanning multi-issue advertising deals.

Most importantly, Burlingtons has kept its key luxury lifestyle and insightful business appeal, while opening up greater distribution networks. As of this issue, we are delighted to share that we have doubled our hard-copy circulation because of the phenomenal demand from our distribution partners.

Starting as a quarterly magazine during the pandemic, the magazine has grown to be a key part of our group philosophy and strategy, and we cannot wait to see it grow further.