Colour Trends - 2021 colour predictions by Neal & Wolf

COLOUR TRENDS Predicted Trends for 2021

From Neil Capstick, founder of leading hair care brand Neäl & Wølf

It’s safe to say that 2020 has been a tough year for everyone, both professionally and personally. Businesses around the world have been massively impacted by the pandemic and the hair care industry is no different. We’ve seen the closure of hairdressers and barbers for large periods of the year, but we are finally coming out of the other side. The industry is resilient and as we welcome 2021 with open arms, it’s time to throw ourselves into all things hair and colour.

Hair colour trends are ever evolving and as an industry, we see many clients looking to achieve the latest trends and styles. With a new year comes a fresh start and many will be looking to hop into the salon chair and revamp their hair. So, to set the tone for the year ahead, I share my predicted colour trends for 2021. NATURAL LOW-MAINTENANCE TONES

The extended periods of lockdown have had many people rethink their usual hair colouring, opting for a more natural, lockdown-proof look. Clients will want to wave goodbye to 2020’s outgrown roots and uneven box-dye colours in favour of low-upkeep, low-risk styles. So expect to see a demand for close to natural shades such as ash blondes, sandy brunettes and subtle hints of auburn.

Another low-maintenance trend accelerating into 2021 is the face-framing highlights. A quick and easy way to add a sun-kissed flair to any look, clients will love this understated style and the option to leave the highlights to grow into the hair as time passes.

PLATINUM WHITE BLONDE

As the age-old question goes: do blondes really have more fun? This may never be answered, but one thing’s for sure - platinum blonde is here to stay. The clean, chic look is cooler than ever before, with A-listers ditching their dark locks in favour of near-white, icy tones. It’s the perfect year-round colour that offers the wow-factor.

As clients enter the salon doors hoping to fulfil their superlight, platinum blonde goals, be sure to arm yourself with the best purple lightening products to help neutralise brassy tones and create longer-lasting bright shades. Our Neäl & Wølf BLONDE range is a best-seller and brings together our iconic purple shampoo and conditioner, to protect and enhance blonde and lightened hair. DARK BROWNS & BLACKS

Dark chocolate brown. Rich expresso black. Deep nutty mahogany. These are the sleek, high-fashion shades that never fail to make an appearance on the red carpet. And 2021 will be no different. Whilst clients may not be attending the next big awards ceremony, they will be looking to refresh their locks with dark and dramatic colours that flatter their skin tone.

With over 129 shades, creating no fewer than 169 gorgeous colours, Neäl & Wølf’s Permanent Colour provides the ultimate colour palette for a hair and skin-tone match made in heaven. So whether your clients desire a solid, deep colour that radiates a beautiful sheen or fine ribbons of highlights to add depth and warmth, you can create the latest hair trends with complete confidence.

Here at Neäl & Wølf, we offer all stockists and Colour-users the opportunity to join an exclusive education programme and online user group, for continuous technical support. To find out more, visit www.nealandwolf.com or contact Salon Promotions at 01282 444900 or email info@nealandwolf.com.