SPONSORSHIP PROFILE
CENTRAL COAST ACADEMY OF SPORT WHO WE ARE AND WHAT WE DO Since our launch in 2004, the Central Coast Academy of Sport (CCAS) has provided well over 3,000 scholarship positions to athletes across a wide variety of sports. The Academy is now planning our next decade of success. The CCAS is a non-profit sporting organisation that exists to provide localised training and development opportunities for aspiring young athletes, coaches, officials and administrators from the NSW Central Coast region. The Academy generally offers around 12 high performance sport programs annually, the make-up of these sports can vary and has included: AFL, Athletics, Basketball, Cycling, Golf, Netball, Rugby Union, Rugby Sevens, Surfing, Swimming, Tenpin Bowling, Tennis, Triathlon, and Future Stars, which is an individual based scholarship program. CCAS programs are known for their high quality, having access to some of the best available coaches in Australia to deliver the skills required to further an athlete’s career. In addition to ‘on-field’ training, athletes are exposed to
personal development education sessions designed to support the on-field training athletes receive. The CCAS receives funding from the NSW Government, it also receives invaluable corporate support from companies and organisations throughout the Central Coast and further afield. The Central Coast Academy of Sport enjoys a well-defined corporate strategy that has served the organisation well since 2004. Many of the organisations major business partners, community partners and sport partners, have been associated with the organisation for many years, these companies assist in the removal of the financial hurdles often found in a pre-elite training environment. In short these companie smake access more achievable. Ian Robilliard. Managing Director
CENTRAL COAST ACADEMY OF SPORT - SPONSORSHIP PROFILE
“CCAS has provided high quality skill development and support to over 3000 local athletes from our region both on and off the sporting field.� ________________________ Mark Holton (Chairman)
OUR MISSION To be an industry leader in the delivery of high performance sport training programs that will have a positive and lasting influence on the lives of young people.
OUR VISION The CCAS will maintain the traditions of excellence to be regarded as a leading sports brand in NSW, Australia and further afield.
OUR CORE VALUES INNOVATION
Leading the way.
INTEGRITY
Accountable and professional.
TRUST
Open and honest in our dealings.
CENTRAL COAST ACADEMY OF SPORT OUR BRAND, OUR CULTURE The Central Coast Academy of Sport is a young, fresh and modern organisation, committed to ensuring every athlete, coach, official and administrator who progresses through the CCAS programs, receives the highest level of support and development. The CCAS logo is symbolic of the organisational culture that is all about innovation and thinking outside the square. Regional sport is a robust industry, it has numerous challenges that include; the cost of participation, the cost of insurance, the cost of medical support, access to high level coaching, quality and access to training venues, strength of competition, volunteer base, resourcing of sports, recognition of high achievers, and much more.
The Central Coast Academy of Sport is well resourced to meet these challenges and by doing so provides access to opportunity for athletes wanting to achieve in their chosen field. The CCAS is able to bridge these ‘gaps’ in the marketplace to ensure our young athletes are not disadvantaged against those within the metropolitan catchment where many of these barriers don’t exist or are minimised. The CCAS always has been, and always will remain true to our brand, to be athlete focussed, to innovate, to think outside the square and to be an industry leader in the sport and business sector.
ENTHUSIASM
Passionate in the pursuit of our objectives.
CENTRAL COAST ACADEMY OF SPORT - SPONSORSHIP PROFILE
THE BOARD OF DIRECTORS AND TEAM OF STAFF MARK HOLTON
Chairman and Director of Finance & Audit Managing Director, Dynamic Taxation & Training Services
IAN ROBILLIARD
IAN ROBILLIARD Managing Director
EMILY BURGESS-MOORE Athlete Programs, Services & Events
Managing Director and Director of Operations & Sports Programs Managing Director, CCAS
MARK TIPPLE Sport Programs, Communications, Media
MIKE RABBITT OAM
RAY SANDELL OAM Programs Assistant
Director of Marketing and Promotions Former Promotions Manager, NBN Television
JAN MAYFIELD Operations Assistant
CAROLYN KAY
Director of Commercial Operations Director, The Business Referral Group
STEVE MCWHIRTER
Director of IT and Systems Vice President, Check Point Software Technologies Asia Pacific
LAWRIE MCKINNA
Director of Business Acquisition CEO Newcastle Jets
NIKKI GARRETT
Director of Events Professional Golfer LPGA
MARK HOLTON - Chairman/ Director
“CCAS provides a step between club and higher representation. Our success today has been outstanding.” ________________________ Lawrie McKinna (CCAS Director)
THE ROLE WE PLAY IN SPORT The Central Coast Academy of Sport exists to provide development support and opportunities within a unique and identified section of the overall development pathway across a range of different sports. Every sport is different, but all have a set national and / or state development pathway that provides the basis for identifying talent and establishing where a Regional Academy of Sport program best fits within the overall structure. At the CCAS, the focus with every sport program, is to identify the unique section of the development pathway where the Academy of Sport can best offer additional and localised support. The CCAS is not a replacement model, rather, we work in a mutual capacity with state sporting organisations, local associations and clubs to assist athletes reach
JOSH ENGLISH - Australian boxing champion
their sporting potential in a local setting. The economic and social cost saving are significant. Before introducing a sport program, the CCAS takes time to understand the overall structure of a particular sport. The CCAS works with the state and / or national body to formulate a program that will provide maximum benefits to the athletes. By taking this approach the CCAS is able to deliver a highperformance training environment that otherwise might be out of reach for regional athletes. In many instances a state-wide curriculum, consistent age grouping and representative entry levels ensures athletes who are talent identified will be guaranteed a training culture that itself will be beneficial for those chosen to attend.
CENTRAL COAST ACADEMY OF SPORT - SPONSORSHIP PROFILE
THE FTEM MODEL AND THE CCAS
ACTIVE LIFESTYLE
The CCAS is well placed to identify talent and then nurture that talent in a local setting establishing the very best training and support structures possible.
FTEM
SPORT
SPORT EXCELLENCE
M1
MASTERY
E
2
ELITE
E
1
ELITE
T
4
TALENT
T
3
TALENT
T
2
TALENT
T
1
TALENT
HIGH PERFORMANCE PATHWAY
The FTEM Model is a userfriendly development framework that represents a ‘whole of sport’ pathway that provides athletes a snap shot of where they sit on the sports pathway. FTEM means: Foundation, Talent, Elite and Mastery, there are ten steps on the FTEM ladder.
F
3
FOUNDATION
The CCAS assists talented young sports people through the stages of FTEM, generally working in the Talent levels of Talent 1 through Talent 4.
F
2
FOUNDATION
The CCAS is exceptionally well positioned to support the crucial development phases for young athletes.
F
1
FOUNDATION CENTRAL COAST ACADEMY OF SPORT - SPONSORSHIP PROFILE
IT’S NOT JUST ABOUT SPORT When people think of the CCAS, it is natural to assume that the Central Coast Academy of Sport is all about ‘on-field’ skill development. While this is a big part of who we are and what we do, we do much more....
Sport is about regional capacity, it is about building community value and it is finally about being a responsible corporate citizen. It is these key drivers that set the CCAS apart from many other sporting organisations.
We are just as focused on the overall personal development of an athlete as we are with sport specific skill development. It could be said this is what sets us apart.
We are proud of who we are, we are proud to have so many great young people promoting the CCAS brand and our region. We are in a privileged position to help build the Central Coast as a region with outstanding capacity through the medium of sport.
Sport is a cut throat business; professional sport is a vocation reserved for a very small % of the participation paradigm. The CCAS exists to have a positive influence and lasting effect on the lives of young people regardless if they reach the professional ranks or not. Our aim is to support our athletes to reach their full potential both as athletes and as citizens of this region. It is this fact that means support to the Central Coast Academy of
SPORT IS A GAME, BUT SERVICING IT IS A BUSINESS. The Central Coast Academy of Sport is an independent, autonomous organisation, that works in a mutual capacity with other Academies in NSW to form a collective known as the Regional Academies of Sport Inc (RASi). RASi commissioned a report to assess the Economic and Social Value which the regional academy network provides to New South Wales. The report indicates that the socio-economic value of sub elite sport in 2016 is conservatively estimated at $51.1 million. In addition, it was shown that for every dollar invested in Academy based sub elite sport development at least $3 in benefits are returned to the community. It is this strong community value that sets the CCAS apart from other sporting organisations. The CCAS is a progressive organisation, we are extremely conscious of ensuring that everyone
involved with the CCAS has aligned values. In short, we partner and work with organisations who have aligned ‘DNA’ and themselves are community focussed. By supporting the CCAS you or your company is investing in a proven public good. Our baseline argument is about building community value. Our Not for Profit status means we are committed to the altruistic nature of our business and the reinvestment of any profit into our many programs to benefit the athletes. The CCAS has remodelled our partnership program against the key drivers in building one of this region’s most precious community asset. The CCAS is a highly valuable community asset, if Board members or staff can assist you or your organisation in becoming a supporter we would be delighted to assist.
CENTRAL COAST ACADEMY OF SPORT - SPONSORSHIP PROFILE
SPORT
CURRENT CORPORATE NETWORK PLATINUM SUPPLIERS & VENUES
SCRIBAL INTERNATIONAL GROUP
COMMUNITY
CENTRAL COAST ACADEMY OF SPORT - SPONSORSHIP PROFILE
“The CCAS surfing program is lead by two of Australias best surfing coaches. Not sruprising our surfers gain a huge advantage” ________________________ Mark Tipple (Sports programs)
WHY SUPPORT THE CENTRAL COAST ACADEMY OF SPORT? On behalf of the Board of Directors and our team of staff, I thank you for your interest in the organisation and I trust this sponsorship profile will provide you with a good overview of our corporate structure, how we operate and the successes we have enjoyed to date. Whilst we have achieved a lot both on and off the sporting field, we are still only a relatively young organisation and we have some very exciting opportunities that lay ahead. The NSW Central Coast region has a proven track record of producing outstanding sporting talent. It is pleasing to be able to foster that talent and to provide high quality skills training and overall personal development opportunities for aspiring athletes, coaches, officials and administrators right here in our ‘own backyard’. Since our first sport program was introduced in 2004, the Academy
has provided over 3,000 sporting scholarships across a range of sports. That’s over 3,000 local families who haven’t had to travel the M1 to Sydney, Newcastle or even further afield to access the required training, support and development opportunities to assist athletes in reaching their sporting goals. The CCAS is a young, fresh and modern organisation, we are extremely conscious of ensuring that everyone involved with the CCAS has aligned values. In short, we partner with organisations who have aligned ‘DNA’ and themselves are community focussed. By supporting the CCAS you or your company is investing in a proven public good. Our baseline argument is about building community value. Our Not for Profit status means we are committed to the altruistic nature of our business and the reinvestment of support into our many programs to benefit the athletes with whom we support.
CENTRAL COAST ACADEMY OF SPORT - SPONSORSHIP PROFILE
WHAT YOU CAN DO Interested in aligning with one of Australia’s fastest growing regions connected to a highly respected community organisation? The CCAS offers a wide range of sponsorship opportunities ranging from entry level official supplier relationships, to naming rights and major partnership opportunties with sport programs, to community partnerships and major business partnerships with high level exposure including TV, radio, print media and a growing social media strategy. Whilst the Academy does enjoy a solid base of current partners, and suppliers, the Board and staff are always looking to take things to the next level through additional partnership opportunities to assist in further enhancing the services
the Academy offers to the youth of the Central Coast region. All partnership opportunities have a genuine community focus and allows your business to be aligned with a young, fresh and modern organisation that is committed to making a difference. Our medium is sport yet our strategy is community aligned. Sample partnership packages are provided on the following pages; these packages are simply a sample of the offerings available and can be customised/ tailored to your company’s exact requirements. We very much look forward to the opportunities that await.
CENTRAL COAST ACADEMY OF SPORT - SPONSORSHIP PROFILE
THE VALUE PROPOSITION ‘Sport is a game but servicing it is a business’; this simple but effective motto continues to be demonstarted by the CCAS in a challenging commercial market. The Value Proposition is best illustrated as follows:
$40K $30K
$10K NAMING RIGHTS
$8K $3K
Naming Rights Partner: Will receive outstanding business opportunities in one of the fastest growing regions in NSW. The CCAS is known for its innovative approach to sport and business. The network your company will be introduced to is second to none and the network continues to grow.
INVESTMENT LEVEL:
Package tailored to the business needs. (Package tailored to the Business Needs)
Platinum Business Partner: Recognises companies and organisations who are instrumenmtal in the sustainability of the CCAS. The Platinum Designation is based on the monetary support to the CCAS.
INVESTMENT LEVEL:
Business Partner: Like the Platinum Group, Business Partners are instrumental in their support to the CCAS, many companies include Cash and value in kind (VIK) to build the level of support to the Business Partnership level.
INVESTMENT LEVEL:
Community Partner: Companies and Organisations who’s charter is based around community development find this designation appealing. The investment of cash and VIK support and services that provide great benefits back to the CCAS and the athletets we represent.
INVESTMENT LEVEL:
Sport Program Partner: Each sport program offers a unique opportunity for your business to secure the naming rights as the major partner of a particular sport. Lower level of investments are available in each sport program
INVESTMENT LEVEL:
Official Suppliers & Venues: Many of our existing official suppliers and official venues offer contra products or services along with financial investments aimed at reducing overall operational costs and the costs specific to each CCAS sport program.
INVESTMENT LEVEL:
$40,000 per annum (Package tailored to the Business Needs)
$30,000 per annum (Package tailored to the Business Needs)
$10,000 per annum (Package tailored to the Business Needs)
$8,000+ per annum (Package tailored to the Business Needs) (May vary according to the Sport Program)
$3,000+ per annum (Package tailored to the Business Needs) (May vary according to the Sport Program)
CENTRAL COAST ACADEMY OF SPORT - SPONSORSHIP PROFILE