Annual Report 2021-22

THE ROBERT H. SMITH SCHOOL OF BUSINESS

CENTER FOR SOCIAL VALUE CREATION

ANNUAL REPORT 2021-2022

TABLE OF CONTENTS

1

Director's Remarks

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About Our Center

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At a Glance

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Thought-Provoking Dialogue

5

Thought Leadership

7

Hands-On Experience

11

Thank You to our Sponsors

16

Our Team

18

Thank You to our Donors

20

Support CSVC

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CSVC ANNUAL REPORT 2021-22

DIRECTOR'S REMARKS Dear Friends, Partners, and Impact-Driven Leaders, As I reflect on this past year, it is with incredible pride in our center, our staff, our partners, our students, and our greater community that I see all we have accomplished together. Everything that we have done in the past year has been centered upon our mission: to educate, engage, and empower the Smith community and the world through thought-provoking dialogue, thought leadership, and hands-on experience. We took our mission to new heights this year, proving that the sky is the limit for CSVC. One of our focal points as a center this year was to create lasting impact with each of our programs and events. With that in mind, we expanded our Impact Consulting Fellowship to have 3 more iterations, giving more than 150 students the opportunity to grow their skills by providing pro-bono consulting work to impact-driven organizations. We launched the Research Impact Fellowship, in which 13 undergraduate students conducted research relating to the United Nation's Sustainable Development Goals and ultimately were published in our first-ever Journal of Value Creation. We hosted industry experts who spoke to our students, numerous case competitions that gave our students real-world exposure, and partnered with various value creation oriented organizations to further our mission.

This year we also held our inaugural ESG Conference. Bringing together 12 engaging speakers and over 100 impact-driven attendees, this conference gave a comprehensive view on several issues in ESG and urged the audience to think creatively for solutions. We are excited to host our second ESG Conference this December.

We would not have been able to accomplish what we have in this past year if it wasn't for our dedicated Board of Directors, Faculty Affiliates, and Staff. Each member of these teams contributes tremendously to our center, from event execution to classroom engagement and long-term planning.

We also would not be where we are today if it was not for our generous donors. This year, we raised a record-high amount of money for our center during the year. On Giving Day 2022, we also had the second highest amount of individual donors within Maryland Smith. We thank each of our donors for their generosity, allowing us to continue our mission and put forth the initiatives outlined in this report.

I am excited to see what this next year brings as we continue to grow.

We look forward to expanding our presence in education and academics, publishing further research on value creation, and so much more. If you are interested in joining us, our door is always open.

Nima Farshchi, MBA '20, '14 Center Director

CSVC ANNUAL REPORT 2021-22

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ABOUT OUR CENTER

Creating a Better World Through Business We embody a passionate mission: to educate, engage and empower the Smith community and the world through thought-provoking dialogue, thought leadership, and hands-on experience.

We are guided by the drive to create a world where business operates for the long-term value of both people and the planet.

CSVC is the hub of learning for how business is good for society.

We help create well-rounded students who understand the ways that businesses are evolving. We are focused on all Smith community members and both challenge and grow through society’s newest needs as they arise.

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CSVC ANNUAL REPORT 2021-22

AT A GLANCE This year in numbers 15,000+

pro-bono consulting hours accumulated within Impact Consulting Fellowship

8,500+

individuals engaged through social media

2,700+

readers reached through the Here&Now Newsletter

1,000+

event attendees across conferences + speakers

150+

student consultants in Impact Consulting Fellowship

10

unique research papers on a social value creation related topic created by Research Impact Fellows

7

case competitions hosted

5

impactful, educational speaker events

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inaugural ESG Conference, bringing the greater community together to Reimagine their Impact CSVC ANNUAL REPORT 2021-22

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THOUGHT-PROVOKING DIALOGUE Speaker Events This year, we hosted 3 separate speaker events carefully curated with the intention of empowering students to think critically about various issues relating to social value creation.

Tata Innovation Dialogue Michael McCabe, Resident Director at Tata North America, spoke with an audience of Maryland Smith students ranging from Undergraduate to Masters about sustainability practices at Tata, opportunities at Tata North America, and ways to take action today for our environment and society.

PepsiCo pep+ Discussion Sarah Mercadante, Manager of Global Sustainable Agriculture, and Rose Bollman '87, SVP & GM at PepsiCo Beverages North America, joined us to engage Maryland Students in pep+, a new sustainability initiative launched

by PepsiCo in 2021 to drive impact for both people and the planet.

The Climate Justice Playbook Raj Aggarwal, a key contributor to B Corp Climate Collective's Climate Justice Playbook and President at Provoc, discussed how businesses can operate at the intersection between climate action and social justice with Maryland Smith's Rachelle Sampson. CSVC hosted this insightful event alongside B Local Mid-Atlantic and the Best for DMV Campaign.

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CSVC ANNUAL REPORT 2021-22

Alumni Luncheons Throughout this past year we have launched Alumni Luncheons. In these luncheons, sustainability-focused Maryland Smith alumni are joined by small groups of students to share lessons in business, personal stories, and build long-lasting connections.

Steve Freishtat Steve Freishtat '81, Founder of Next Day Blinds, shared the importance of courageously taking risks in your career to achieve what you truly believe in and reach new heights with the MBA Net Impact chapter at Maryland Smith.

John Chickering John Chickering MBA '85, Former Vice President at Fidelity Investments, discussed making an impact through business and shared personal anecdotes from his years at Fidelity with a group of Undergraduate and Masters students.

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THOUGHT LEADERSHIP Courses Social Innovation Fellows In this year-long program, students learn about the role of both entrepreneurship and intrapreneurship in driving positive social and environmental change in business. The two courses within this unique fellowship challenge students to think strategically through consulting experience, a crash course in lean startup methodology, and an introduction to stakeholder theory. Alumni engagement, networking, and hands-on experience are at the fellowship's core, and CSVC is proud to support Social Innovation Fellows through mentorship, curriculum feedback, and more.

CSVC Courses Launching Fall 2022: BMGT468G/X The Value Creation Challenge

ENME489B Entrepreneurial Design Realization

Partners We are thrilled to have worked with 3 diverse thought leadership partners throughout this year, each of which support and drive our mission forward.

PRME is a United Nations supported initiative that equips today’s business students with the understanding and ability to deliver change. Maryland Smith, along with 800 signatories worldwide, is now part of the largest organized relationship between the UN and business-related higher education institutions.

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The Network for Business Sustainability (NBS) is working to advance sustainable development to assure prosperity for all, today and into the future. By becoming a member, the Smith School has access to more than 35,000 business leaders, researchers, and students from around the world as well as a community of 170+ sustainability research centers in business schools.

The Creating Value Alliance is an international movement to increase our understanding of the concept of value and to find and promote ways of creating value consciously and more abundantly. In addition to partnering with the Smith School, Creating Value Alliance currently has partnerships with schools and centers from around the world.

Creating Value Alliance's Creating Value Conference This year CSVC had the honor of chairing the America's Day at the 2021 Creating Value Conference, bringing together speakers from Rutgers University, Ontario’s University of Guelph, Northeastern University, CAME in Peru, and Emory University to discuss a variety of strategies and topics in value creation. The Creating Value Conference offers a robust discussion of the definition of value creation in business, showcases various cultures and perspectives, and explores how to utilize research to create positive change in industries.

“A lot of thought organizations have different perspectives on value creation, but this conference is the only one that offers a vast variety of definitions from many different cultures and continents on what it means to create value.”

- CSVC Director Nima Farshchi

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THOUGHT LEADERSHIP ESG Conference On May 5th, 2022 we hosted our inaugural ESG Conference at Van Munching Hall. The central theme of this year's conference was 'Reimagine Your Impact', with all speakers and activities catalyzing new ideas on how businesses and leaders can create a lasting, positive change. We sincerely thank all of our partners, speakers, and attendees for making this first-of-its-kind conference at Maryland Smith a success.

Watch recorded sessions at go.umd.edu/ESGConference22 Keynote Speakers Chrissa Pagitsas Author of Chief Sustainability Officers at Work: How CSOs Build Successful Sustainability and ESG Strategies, Chrissa Pagitsas spoke on key aspects of developing an effective ESG and sustainability plan as a business leader.

Stephan K Thieringer Founder of the Human Innovation Garage, Stephan K Thieringer, encouraged the audience to reflect on their roles in society and understand what they can do to create a positive impact through a lively discussion and Q&A.

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CSVC ANNUAL REPORT 2021-22

Breakout Session Speakers Apoorva Gandhi '91

Corinne Dougherty '03

Cihan Cobanoglu

Alpana Mittal '06

Dean of School of Hospitality & Tourism Management at Muma College

Senior Employee Impact Lead at Twilio

Theodora Lau

Kevin Moss

Rebecca Mousseau

Justin Chicoine MBA '18

SVP Multicultural Affairs, Social Impact & Business Councils at Marriott International

Author of Beyond Good, Founder of Unconventional Ventures

Executive Director, Corporate Relations at U.S. Chamber of Commerce Foundation

Partner at KPMG

Global Director at Center for Sustainable Business within World Resources Institute

Director of Global Sustainability at Johnson Controls International

Scott Goodwin MBA'21

Judy Frels

Rachelle Sampson

Rob Sheehan

Assistant VP at Global Financial Markets Association Associate Professor Logistics, Business and Public Policy at Maryland Smith

Senior Fellow, Executive Development Programs at Mayland Smith

Academic Director, Executive MBA Program at Maryland Smith

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HANDS-ON EXPERIENCE Impact Consulting Fellowship The Impact Consulting Fellowship (ICF) is one of our most esteemed and longest running programs, completing 3 iterations this year. This unique program gives students of all levels and majors at the University of Maryland the opportunity to provide hands-on, pro-bono consulting work within a team for B-Corporations, non-profit organizations, and for-profit impact-driven organizations in various industries.

Throughout ICF, student consultants attend informative sessions to learn pertinent skills that enhance and reinforce their hands-on learning within their project. Students also participate in a final huddle presentation at the end of the program during which they share their learnings with an audience and panel of judges. A winning team who has best served their client through solutions presented as well as excelled in their presentation skills is also announced at the end of the program.

This year, 150+ students participated in the Impact Consulting Fellowship and engaged 10+ organizations. Students provided creative marketing solutions, frameworks for new product launches

Featured ICF Clients

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CSVC ANNUAL REPORT 2021-22

Research Impact Fellowship In June 2021, CSVC launched our first-ever multi-disciplinary undergraduate research program, the Research Impact Fellowship (RIF). Under the mentorship and guidance of esteemed faculty and industry professionals, our 13 fellows were able to complete intensive research studies on a topic of their choosing throughout the 8 weeks of the program. This process, including a speaker series and one-on-one review sessions, has enabled our students to develop greater problem-solving skills, deepen their understanding of social value strategies, and pioneer creative solutions.

At the conclusion of RIF, each research paper completed by our fellows was published in the Journal of Social Value Creation. The Journal of Social Value Creation serves as a testament to our students' dedication towards not only their chosen topics, but also their commitment to expanding and challenging the current pool of knowledge related to social value creation.

Read the Journal of Social Value Creation at go.umd.edu/JSVC SDGs Impacted By RIF

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HANDS-ON EXPERIENCE Case Competitions We hosted a variety of case competitions throughout the year to provide substantial, applicable experience for students outside of the classroom.

Global Goals Jam Global Goals Jam is an international event that over 85 cities in the world have taken part in with the goal of tackling pressing local sustainability challenges, guided by the UN Global Goals. College Park joined this list of cities when CSVC brought Global Goals Jam to the University of Maryland for the first time ever during September of 2021.

During the 2021 College Park Global Goals Jam, multidisciplinary teams joined forces for a three-day design thinking case competition focused the SDGs. Participants connected with local leaders, including College Park Mayor Patrick Wojahn, to catalyze solutions for a more equitable and sustainable transportation system in our community.

This immersive case competition provided networking opportunities to students, enabling them to work together to propose solutions to the Grand Challenges of our time with limited time and resources.

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CSVC ANNUAL REPORT 2021-22

Impact Competition IImpact Competition is a collegiate case competition that addresses a unique social issue each year, often by directly partnering and donating to with a local non-profit. The competition provides a financial incentive for teams of students to brainstorm effective solutions for the most pressing issues affecting the communities they live in, with the winning team receiving a cash prize. This year, CSVC hosted Impact Competition at Maryland Smith, opening the competition up to teams of talented undergraduate and masters students.

The case's challenge was rooted in supply chain, finance, and logistics, with the end product being a proposed transportation implementation plan for local non-profit Lighthouse D.C. This year's Impact Competition was a great success from student engagement to a donation to Lighthouse D.C.

Smith Invitational Case Competition The Smith Invitational Case Competition is an ESG-focused competition hosted annually during winter break by CSVC. This year, 8 teams of 4 students were selected to compete for the chance to win a cash prize and advance to represent Maryland Smith on the national stage at the Milgard Invitational Case Competition on Social Responsibility. The case was centered on measuring social impact and providing strategic, long-term advice for a fictional company.

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HANDS-ON EXPERIENCE Case Competitions PepsiCo pep+ Case Competition Through CSVC's partnership with PepsiCo and the College of Agriculture and Natural Resources, we launched a joint case competition rooted in developing students' marketing, business, and supply chain agriculture skills in the spring 2022 semester.

The case focused on proposing solutions for Tropicana, a global leader in the orange juice market, who were looking to raise awareness of the challenges facing the orange juice industry and their farmers plus create authentic change. Student teams were assigned a mentor from PepsiCo and ultimately presented their solutions in front of a panel of judges in hopes of winning.

Business, Society and the Economy Case Competition Every year, CSVC and the Business Society and the Economy (BSE) Scholars Program partner to host a case competition specifically designed for freshman BSE students. The case is carefully curated to introduce students to case competitions, spark thought and discussion about corporate social responsibility and business sustainability, and encourage teamwork from the start of each student's collegiate career.

Phi Chi Theta Case Competition CSVC partners with Phi Chi Theta, a professional fraternity, every semester to host a case competition that all new members participate in. This competition provides early exposure to case competitions, encourages critical thinking on issues of value creation and sustainability, and typically is in partnership with a local nonprofit or organization to provide real, positive change.

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CSVC ANNUAL REPORT 2021-22

THANK YOU TO OUR SPONSORS Coalition for Better business CSVC’s Coalition for Better Business highlights and engages companies and organizations that prioritize the United Nation’s Sustainable Development Goals and Environmental, Social, and Governance Goals, have a keen interest in Maryland Smith students and believe in the good of people, planning, and profit.

We are thrilled to have Tata as one of our founding members.

Philanthropic Sponsors We would like to give a special thank you to our Philanthropic Sponsors. Generous donations from our Philanthropic Sponsors allow us to continue our mission of making a better world through business by creating classes, case competitions, new programs, and much more.

Robert H. Smith Family Foundation Sigma Chi Fraternity, Gamma Chi Chapter Impact Competition Foundation

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Faculty Affiliates Management & Organization Nicole Coomber Assistant Dean, Alumni and Corporate Engagement Waverly Ding Associate Professor Paulo Prochno Assistant Dean, Part-Time MBA and Online Programs James Sanders Lecturer Oliver Schlake Clinical Professor Rob Sheehan Academic Director of the Executive MBA Program David Waguespack Associate Professor

Logistics, Business & Public Policy Sandor Boyson Research Professor Emeritus Rosellina Ferraro Associate Professor Rachelle Sampson Associate Professor Grace Tungtisanont Associate Professor Bennet Zelner Associate Professor

Marketing Rosellina Ferraro Associate Professor Mary Beth Furst Associate Clinical Professor Judy Frels Senior Fellow, Executive Development Amna Kirmani Area Chair Roxanne Lefkoff Associate Chair, Clinical Professor Rebecca Ratner Dean's Professor of Marketing Roland Rust Distinguished University Professor

Finance Kenneth Fuller Lecturer Russell Wermers Area Chair

Accounting & Information Assurance Samuel Handwerger Lecturer

Decision, Operations & Information Technology Anand Anandalingam Ralph J. Tyser Professor of Mgmt. Science Jessica Clark Assistant Professor Wedad Elmaghraby Area Chair, Dean's Professor of Operations Mgmt.

Shreevardhan Lele Clinical Professor Emeritus Siva Viswanathan Dean's Professor of Information Systems

In memory of Mark Wellman, close friend of CSVC, advocate for value creation education, and inspiration to all.

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CSVC ANNUAL REPORT 2021-22

OUR TEAM Staff Nima Farshchi Executive Director

David Kirsch Faculty Director

MBA '20

Alexia Ayuk

Julia Giglio

Strategy Lead

SDGs Lead

Junior | OMBA, Philosophy

Senior | Finance, International Business, French

Joanna Ihm

Anjali Kalra

Research & Development Lead

Research & ESG Lead

Junior | Information Science & OMBA

Senior | Marketing & Finance

Vivienne Ke

Soda Lo

Data-Driven Consulting Lead

New Projects Development Lead

Full-Time Master's, Marketing Analytics

Senior | International Business & OMBA

Katie Manning

Gianna Mariani

Incoming Digital Media & Marketing Lead Junior | Marketing & Psychology

Digital Media & Marketing Lead Senior | Marketing & Supply Chain Management

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Crystal Pinckney

Lee-Ellen Myles

Events Management Lead

Graduate Assistant

Senior - Marketing & Information Systems

Second-Year MBA & MPP Candidate

Peterson Njamunge

Isabella Roccograndi

Graduate Assistant

Chief of Staff

Second-Year MBA Candidate

Full-Time Master's, Marketing Analytics

Aarti Yelne Consulting Lead MS Information Systems

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CSVC ANNUAL REPORT 2021-22

THANK YOU TO OUR DONORS 2021-2022 Donors Our donors are the people who make programs case competitions, speaker events, and more come to fruition for our students and our greater community. This year, with the help of our donors, we were able to raise a record high amount for our center throughout the year and had the second highest amount of donors at Smith on Giving Day 2022. We thank each of our donors for their generosity and commitment to making the world a better place through business.

List of Donors Ms. Ashlee T. Albertson Ms. Marni Aronson Ms. Allison Baker Ms. Kathryn P. Balcerzak Ms. Rebecca L. Bellinger Mr. Lance Breitstein Mr. John E. Chickering and Mrs. Margaret Chickering * Nicole M. Coomber, Ph.D. Mr. Benjamin Cutler Mr. Momar S. Diop Ms. Claudia C. Donnelly Mr. Michael L. Dowling, Jr. Ms. Lisa M. Dunn Mr. Hassan Farshchi Mr. Hamid Farshchi Mr. Majid Farshchi Mr. Steven J. Finkelstein Mr. Steven I. Freishtat * Mrs. Sheryl Freishtat Ms. Victoria E. Fyock

Gamma Chi Chapter Foundation Mr. John M. Gillick, IV Ms. Kimberlee R. Glinka Mr. Scott R. Grover Mr. Dillon J. Hafius Ms. Shirely Han Mr. Geoffrey F. Howard Mr. Dhivyan A Karunakaran Mr. Omer Kaufman Ms. Yvette D. King Dr. David A. Kirsch Mr. Michael Kong Ms. Kara Lawson Mr. Joshua S. Machtinger Mrs. Haley Raphael Mates Ms. Rhea May Mr. Christopher Ken Mays Ms. Abby E. Murray Ms. Lee-Ellen M. Myles Mr. Mehdi H. Nazer Ms. Firouzeh Khaje Nouri

Mr. Gary A. Oshinsky PepsiCo Foundation Robert H. Smith Family Foundation Ms. Isabella M. Roccograndi Mr. Joseph Rotter Ms. Teresa M. Russell Ms. Leslie Sandoz Mr. Randall T. Sawyer Mr. Rahul B. Shah Mr. Kushaan C. Shah Mr. Denys I. Shalayev Mr. Ajay R. Shankar Mr. Kapil Sharma Ms. Victoria C. Shi Mr. Kevin Takiar Tata Sons Limited Mr. Thomas Treacy Mr. Ebsan Uddin Mrs. Rebecca D. Winner Mr. Ahmad J. Wyatt

* Lifetime Donor

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SUPPORT CSVC Give With your financial support, the Center for Social Value Creation can deliver more effectively on our mission to educate, engage and empower Smith students to create a better world through business. Your gift ensures continuity of student programming, helps us develop new initiatives, can support faculty research, and more. Onetime and recurring donations are available. A gift of any size is so appreciated, and directly impact students across the school. Make a gift today at go.umd.edu/csvcgive22.

Corporate Partners The Coalition for Better Business is a unique industry partner model that brings to life our mission. Coalition partners espouse positive business principles, ESG, SDGs, and engage throughout the school year in guest lectures, live cases, skills workshops, special events, community convenings, and more.

Alumni Mentors If you are a Smith alumnus applying your business skills towards ESG, SDGS, or creating a better world through business, volunteer as an alumni mentor and help our students connect deeply with the prospect of social value creation. Reach out to csvc@umd.edu to get involved.

Featured Guests Opportunities abound both in and out of the classroom for special guests, speakers and presenters to engage on the subject of ‘doing well by doing good’. If you enjoy public speaking and facilitation and want to connect with a student audience, send us a note to propose a topic and speaking engagement at csvc@umd.edu.

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CSVC ANNUAL REPORT 2021-22

Robert H. Smith School of Business Center for Social Value Creation 3440 Van Munching Hall College Park, MD 20742

csvc@umd.edu go.umd.edu/csvc Instagram: @creatingvalue Facebook: @creatingvalue Twitter: @creatingvalue Graphic Designer + Editor: Gianna Mariani '22