Stand out with Printed Media in the Electronic Age - Scott Allen

Stand out with Printed Media in the Digital Age Scott Allen – General Manager DMM

directmm.com.au flexible innovative solutions

12 November, 2019

Agenda • Why Print isn’t dead and the facts around direct mail • Patient Recall Automation and outsourcing • New creative in D4W marketing • Live demonstration • Roadshow Promotion directmm.com.au flexible innovative solutions

12 November, 2019

directmm.com.au flexible innovative solutions

12 November, 2019

Why Print isn’t dead • When it comes to open and read rates, direct mail cuts through. Research indicates that over 99% of people open mail, 60% read it thoroughly and a further 39% scan it for items of interest.

What's more, 54% store it for later reference. Australia Post • Millenials don’t engage with Print

“On the contrary, millennials value print.3 Research shows that these digitally engaged consumers are suffering from digital fatigue.4 Print marketing, on the other hand, has the ability to stand out. While millennials receive hundreds of emails every week, mail comes less frequently.5 The age group doesn’t have to tune out the messaging. According to a Gallup Poll, 95% of adults between 18 and 29 feel positively about receiving personal mail.6 They enjoy the tactile experience, use it to link to video content or promotional offers, even share it with friends.7” USPS

directmm.com.au flexible innovative solutions

12 November, 2019

Why Print isn’t dead

Neil Patel ( co-founder Neil Patel Digital ) Wall street journal calls him a top influencer on the web. Forbes says he is one of the top 10 marketers and entrepreneur magazine says he created one of the Top 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by ex President Obama and Top 100 entreprenuers under the age of 35 by the united nations directmm.com.au flexible innovative solutions

12 November, 2019

Why Print isn’t dead

directmm.com.au flexible innovative solutions

12 November, 2019

Why Print isn’t dead

directmm.com.au flexible innovative solutions

12 November, 2019

Why Print isn’t dead

Manish Prabhune Head of Demand Generation and Business Development Adobe Systems directmm.com.au flexible innovative solutions

12 November, 2019

An Omnichannel approach works

directmm.com.au flexible innovative solutions

12 November, 2019

directmm.com.au flexible innovative solutions

12 November, 2019

Recall Automation

directmm.com.au flexible innovative solutions

12 November, 2019

In Practice vs D4W Marketing ITEM

In Practice Automation

D4W Marketing

$3.05

$1.62

Envelope based on $0.10 standard price box 500 envelopes Pre Printed Letterhead based on $0.15 for 2,500 order qty Print in Full colour on desktop printer $0.25 per impression Postage $1.00 for a stamp Fold and Insert based on $0.50 for 100 letters Stamp seal Envelopes $0.20 Data Merge, desktop time $0.65 TOTAL COST BASED ON SINGLE SIDED LETTER

This excludes going out and sourcing a designer to come up with all the creative directmm.com.au flexible innovative solutions 12 November, 2019

Recall Automation OPTION A

SINGLE CHANNEL CAMPAIGN

directmm.com.au flexible innovative solutions

12 November, 2019

Recall Automation

directmm.com.au flexible innovative solutions

12 November, 2019

Recall Automation NEW

directmm.com.au flexible innovative solutions

12 November, 2019

Recall Automation Increase return Appointments

Increase your revenue and educate patients

Constant communication touchpoint with your patients

Save staff time and money

Automate one piece of the patient omnichannel communication strategy

directmm.com.au flexible innovative solutions

12 November, 2019

D4W Marketing new designs

directmm.com.au flexible innovative solutions

12 November, 2019

New Template Designs • We’ve listened that users wanted a wider range of templates available on the portal • So we have been busy and created 8 new themed ranges to choose from • All available to choose from our new catalogue for recall automation or through the D4W Marketing Portal

directmm.com.au flexible innovative solutions

12 November, 2019

Classic

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12 November, 2019

Traditional

directmm.com.au flexible innovative solutions

12 November, 2019

Cartoon

directmm.com.au flexible innovative solutions

12 November, 2019

Contemporary

directmm.com.au flexible innovative solutions

12 November, 2019

Luxe

directmm.com.au flexible innovative solutions

12 November, 2019

Clinical

directmm.com.au flexible innovative solutions

12 November, 2019

Typographic

directmm.com.au flexible innovative solutions

12 November, 2019

Bright

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12 November, 2019

D4W Marketing Portal Live

directmm.com.au flexible innovative solutions

12 November, 2019

DMM built for high quality/high speed production

directmm.com.au flexible innovative solutions

Exclusive Roadshow Offer and New services coming!

directmm.com.au flexible innovative solutions

12 November, 2019

New Services Coming Jan 2020 • From Jan 2020 we will be offering 2 new services and pricing model • Personalised Access to the D4W marketing portal along with recall automation options • Regular new templates and products will be made available • There will be NEW quarterly marketing campaigns that you can subscribe to throughout the year • A NEW resource of a D4W Marketing specialist will be in place from Jan 2020 who will be able to consult with you via phone/email to help users setup and execute campaigns, portal use, exporting data from D4W • All users will receive a sample campaign pack free of charge so you can touch and feel what your patients will receive

directmm.com.au flexible innovative solutions

12 November, 2019

New Services Coming Jan 2020 • Coming early 2020 through D4W marketing a range of personalised dental uniforms • Some samples available at the POD

directmm.com.au flexible innovative solutions

12 November, 2019

New Pricing and Roadshow Special • The new monthly subscription will be $99 per month • From Jan 2020 D4W Marketing Specialist and clothing will be available

directmm.com.au flexible innovative solutions

• For anyone who signs up tonight they will only pay $49 for the 1st 6 months saving $300 • At the end of the 6 months this will revert to $99 per month

12 November, 2019

New Pricing and Roadshow Special

Less than a coffee a day to have access to a professional marketing engine to drive your patient engagement and practice revenues

directmm.com.au flexible innovative solutions

12 November, 2019

Thank You

directmm.com.au flexible innovative solutions

12 November, 2019