Insites Issue # 3 - September/October 2021

SEPTEMBER 2021 | ISSUE 3

INSITES Your Centaur Bi-Monthly eMag

Let's talk Millennials

IN THIS ISSUE

One trend we are certain of: Millennials are

INDUSTRY TRENDS &

the next Baby Boomers.

INSIGHTS: MILLENNIAL CUSTOMERS

Born between the years of 1981 to 1996, and with a significant proportion of Australia's workforce now falling under this category,

GROWING YOUR MILLENNIAL PATIENT BASE IN THE

Millennials have become a highly

DIGITAL ERA

economically valuable group of consumers.

GROWING YOUR PRACTICE WITH BUY NOW PAY LATER

So, you might be wondering, how can my practice make the most of this?

Keep reading, as this months issue of Insites contains a number of articles that have been specifically curated to help you navigate the dental world with a new consumer in the

PAYMENT OPTIONS

CATCH UP ON OUR WEBINARS

THE BACK STORY: GET TO KNOW SEAN PERERA

midst.

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SEPTEMBER 2021 | ISSUE 3

INDUSTRY TRENDS & INSIGHTS Our pick of the 5 MUST-read articles from this year

Millennials and dentists – we need to talk ...Australia’s millennial generation are usually on-message when it comes to health. They eat better, drink less and exercise more than previous generations.But there is one area they are letting themselves down, and that is dental health...

Millennial Marketing: How to Reach These Powerful Consumers ...Millennials (ages 21 to 35) are becoming the world’s most powerful consumers. They are expected to surpass Baby Boomers in population, and according to a UBS Group study, Millennials will

hold a collective annual buying power of $24 trillion by 2020...

Meet the dentist aimed at Millennials ...With its millennial-mint and white décor, dental hygiene studio Mint*d looks more like a blow-dry bar than a dentist – which is exactly what founder Jessica McKimm hoped to achieve...

MyView: Millennials are dentistry's future ...They were born in the digital age and some were using an electronic notebook about the time they began to walk and talk; they dominate social media. They are millennials, people born between 1980 and 2000, sometimes referred to as the avocado toast crowd....

Millennials buy from online ads more than ever, according to latest research ...People aged 18-34 are 37 per cent more likely to engage with social media, a study by Adzooma of 2,000 adults found, whilst 34 per cent are far more swayed by online video adverts than traditional advertising...

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SEPTEMBER 2021 | ISSUE 3

GROWING YOUR MILLENNIAL PATIENT BASE IN THE DIGITAL ERA Like any other business, a dental

Rather, they seek influence on social

practice’s survival in the long term is

media platforms and online reviews.

wholly dependent on the patient loyalty

Similarly, they avoid calling businesses

it cultivates. Traditionally, patients

to enquire about services and book

found dentists via business directories,

appointments, preferring to start their

websites, advertisements, and most

customer journey based on the

importantly, word of mouth, and the

recommendations of the online

patients stayed loyal. While these

community and book appointments all at

traditional methods still work to a

the comfort of their smartphones

certain extent with older generations,

instead.

today’s younger generations demand a whole new approach.

How can today’s dental practices entice new millennial patients to their practice

In 2021, the Australian Millennial,

and retain their loyalty? Follow our tips

otherwise known as Generation Y –

below, and you will be on your way to

people aged between 25-40-stands at

growing your millennial customer base

22% of the population while contributing

in no time.

to 34% of the Australian workforce

Read the five steps here

(source: Analyse Australia).

Millennials came of age at a time that online platforms and social media gave them the power to share opinions, influence strangers, and challenge the status quo in unprecedented ways.

Today’s millennials impact change and create disruption via their keyboards and smartphones instead of the gathering at the proverbial town square that their predecessors were accustomed to.

Millennials rarely visit business websites, no matter how well presented.

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SEPTEMBER 2021 | ISSUE 3

How can you make use of this new technology to grow your practice?

The answer lies in understanding the potential benefits BNPL can add to your practice growth strategy. This article looks at five main benefits to help you make the most of this new business tool.

1. Attract new patients 2. Reduce debtors 3. Increase treatment plan acceptance

GROWING YOUR PRACTICE WITH BUY NOW PAY LATER PAYMENT OPTIONS

4. Increase average treatment value 5. Increase cash flow With the above benefits in mind, you

We, as consumers, have long had the

should now be able to select the best

ability to purchase goods and services in

BNPL provider for you and grow your

instalments. Whether buying Christmas

practice while increasing your cashflow.

gifts at Kmart on lay-by or bringing

As with any business activity, your

home that latest television set on a

instinct and discretion are your best

store-card, most of us have been

tools in guiding you when choosing

exposed to instalment-based purchases

which patients to offer BNPL payment

at one time or the other.

options.

However, recent years have seen a

Read the full article here

massive change in this landscape; enter electronic instalment payment arrangements commonly known as Buy Now Pay Later (BNPL). Although the Australian consumer market was initially sceptical of BNPL schemes, the exponential growth of this sector in

Want to offer interest-free payment options to your patients? Click here to find out more about National Dental Plan.

recent years has firmly indicated that it is here to stay.

INSITES | PAGE 4

SEPTEMBER 2021 | ISSUE 3

OUR UPCOMING WEBINARS //

SEPTEMBER & OCTOBER

All Webinars are FREE to attend and a recording of each webinar will be sent to everyone who registers!

Building a Successful Recalls Strategy Julie Parker - 30th September

Find out what you need to do to build a successful recalls strategy at your dental practice and help you increase patient engagement.

Topics covered during this webinar Why recalling patients is so

Analysing the Right Data for Dental Practice Growth

important

Dr Jeevan Sivalingam - 22nd September

include:

Understanding your patients Analysing the methods of contact How to build your recall strategy Tips to improve your recall booking rate

Discover how the power of data found in your practice management software can assist you in making informed business decisions in growing your practice What are the Growth Levers of a

Register for this webinar now and get

Dental Clinic

exclusive access to our Training

Production vs Profit vs Take-Home

Manager's, Ana Ogier, Apply Your

Pay- What’s the difference?

Successful Recalls Strategy in

Expenses – Which to keep your eye

Dental4Windows Webinar automatically

on

for free.

Marketing – Track, track, track!

Register here

Stages of Associate Growth Clinical Metrics KPIS or Trends – What’s Important?

Front desk – The Pulse of a Clinic Current solutions Register here

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SEPTEMBER 2021 | ISSUE 3

End of Year Communication with Queries Kath Lewis + Ana Ogier - 19th & 20th October

With the end of 2021 just around the corner, get prepared for end of year communications using the queries feature in D4W.

Taking the Pain Out of Dental Payments

We will show you:

Tyro - 27th October

How to segment your patients in Dental4Windows with Queries What messages you should send at the end of the year Scheduling messages Design and content of communications During this webinar, discover how D4W Marketing's range of professionally designed templates can suit every practices needs and provide appealing edge to make a patient stop and take notice of your message.

Register here

In case you missed them: July & August Webinars

When people need dental care, you naturally want them to choose your practice.

But, on a more basic level, you simply want them to get the treatment they need.

During this webinar, Tyro will delve into the reasons many patients are delaying getting treatment completed and how, when you pre-empt questions around payment, you can build trust and provide a positive experience for both you and your patient.

Register here

August eSupport articles update Skip the queue with eSupport and keep up to date with the latest additions to eSupport articles that were made in August 2021...

Read Aug articles here -->

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SEPTEMBER 2021 | ISSUE 3

THE BACK STORY Get to know Sean Perera, Centaur's very own Dental Industry Expert Sean practically fell into the dental industry. “If you had asked me when I was at Uni what I would be doing in 15 years, I would not have told you the dental industry.”

Freshly graduated with a Bachelor of Applied Science and receiving offers from all three jobs that he had applied for, Sean began his career in dental software support. Not knowing anything about the industry apart from being a dental patient himself, Sean read up on anything and everything he could find about dentistry and taught

“D4W is Australia’s most trusted PMS, and now it is in this very exciting phase of giving people the same experience but using new technology - via a browser. I am very privileged to be joining the business while it is going through such an exciting time.”

himself the software he was working on as well as other applications. It is this desire and determination to constantly expand his repertoire and knowledgebase that has propelled Sean through the industry, having now been exposed to a wide variety of assets, whether it be small businesses, corporate, or in between, and having worked very closely at the practice level, helping practices to improve their businesses through insightful analytics.

Now, appointed as the newfound Product Manager for Dental4Windows and Dental4Web, Sean is bringing all his strengths, coupled with his 16 years of industry experience to the table. By looking at Centaur’s product suite from a practice POV, Sean has hit the ground running, “identifying each and every area that we can help a practice in, so that we can continue to be a holistic solution provider, with each of our products at the forefront of helping practices to improve.”

We would love to hear your feedback!

Complete our short survey here

INSITES | PAGE 7