SEPTEMBER 2021 | ISSUE 3
INSITES Your Centaur Bi-Monthly eMag
Let's talk Millennials
IN THIS ISSUE
One trend we are certain of: Millennials are
INDUSTRY TRENDS &
the next Baby Boomers.
INSIGHTS: MILLENNIAL CUSTOMERS
Born between the years of 1981 to 1996, and with a significant proportion of Australia's workforce now falling under this category,
GROWING YOUR MILLENNIAL PATIENT BASE IN THE
Millennials have become a highly
DIGITAL ERA
economically valuable group of consumers.
GROWING YOUR PRACTICE WITH BUY NOW PAY LATER
So, you might be wondering, how can my practice make the most of this? Keep reading, as this months issue of Insites contains a number of articles that have been specifically curated to help you navigate the dental world with a new consumer in the
PAYMENT OPTIONS
CATCH UP ON OUR WEBINARS
THE BACK STORY: GET TO KNOW SEAN PERERA
midst. INSITES | PAGE 1
SEPTEMBER 2021 | ISSUE 3
INDUSTRY TRENDS & INSIGHTS Our pick of the 5 MUST-read articles from this year
Millennials and dentists – we need to talk ...Australia’s millennial generation are usually on-message when it comes to health. They eat better, drink less and exercise more than previous generations.But there is one area they are letting themselves down, and that is dental health...
Millennial Marketing: How to Reach These Powerful Consumers ...Millennials (ages 21 to 35) are becoming the world’s most powerful consumers. They are expected to surpass Baby Boomers in population, and according to a UBS Group study, Millennials will
hold a collective annual buying power of $24 trillion by 2020...
Meet the dentist aimed at Millennials ...With its millennial-mint and white décor, dental hygiene studio Mint*d looks more like a blow-dry bar than a dentist – which is exactly what founder Jessica McKimm hoped to achieve...
MyView: Millennials are dentistry's future ...They were born in the digital age and some were using an electronic notebook about the time they began to walk and talk; they dominate social media. They are millennials, people born between 1980 and 2000, sometimes referred to as the avocado toast crowd....
Millennials buy from online ads more than ever, according to latest research ...People aged 18-34 are 37 per cent more likely to engage with social media, a study by Adzooma of 2,000 adults found, whilst 34 per cent are far more swayed by online video adverts than traditional advertising...
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SEPTEMBER 2021 | ISSUE 3
GROWING YOUR MILLENNIAL PATIENT BASE IN THE DIGITAL ERA Like any other business, a dental
Rather, they seek influence on social
practice’s survival in the long term is
media platforms and online reviews.
wholly dependent on the patient loyalty
Similarly, they avoid calling businesses
it cultivates. Traditionally, patients
to enquire about services and book
found dentists via business directories,
appointments, preferring to start their
websites, advertisements, and most
customer journey based on the
importantly, word of mouth, and the
recommendations of the online
patients stayed loyal. While these
community and book appointments all at
traditional methods still work to a
the comfort of their smartphones
certain extent with older generations,
instead.
today’s younger generations demand a whole new approach.
How can today’s dental practices entice new millennial patients to their practice
In 2021, the Australian Millennial,
and retain their loyalty? Follow our tips
otherwise known as Generation Y –
below, and you will be on your way to
people aged between 25-40-stands at
growing your millennial customer base
22% of the population while contributing
in no time.
to 34% of the Australian workforce
Read the five steps here
(source: Analyse Australia). Millennials came of age at a time that online platforms and social media gave them the power to share opinions, influence strangers, and challenge the status quo in unprecedented ways. Today’s millennials impact change and create disruption via their keyboards and smartphones instead of the gathering at the proverbial town square that their predecessors were accustomed to. Millennials rarely visit business websites, no matter how well presented.
INSITES | PAGE 3
SEPTEMBER 2021 | ISSUE 3
How can you make use of this new technology to grow your practice? The answer lies in understanding the potential benefits BNPL can add to your practice growth strategy. This article looks at five main benefits to help you make the most of this new business tool.
1. Attract new patients 2. Reduce debtors 3. Increase treatment plan acceptance
GROWING YOUR PRACTICE WITH BUY NOW PAY LATER PAYMENT OPTIONS
4. Increase average treatment value 5. Increase cash flow With the above benefits in mind, you
We, as consumers, have long had the
should now be able to select the best
ability to purchase goods and services in
BNPL provider for you and grow your
instalments. Whether buying Christmas
practice while increasing your cashflow.
gifts at Kmart on lay-by or bringing
As with any business activity, your
home that latest television set on a
instinct and discretion are your best
store-card, most of us have been
tools in guiding you when choosing
exposed to instalment-based purchases
which patients to offer BNPL payment
at one time or the other.
options.
However, recent years have seen a
Read the full article here
massive change in this landscape; enter electronic instalment payment arrangements commonly known as Buy Now Pay Later (BNPL). Although the Australian consumer market was initially sceptical of BNPL schemes, the exponential growth of this sector in
Want to offer interest-free payment options to your patients? Click here to find out more about National Dental Plan.
recent years has firmly indicated that it is here to stay.
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SEPTEMBER 2021 | ISSUE 3
OUR UPCOMING WEBINARS //
SEPTEMBER & OCTOBER
All Webinars are FREE to attend and a recording of each webinar will be sent to everyone who registers!
Building a Successful Recalls Strategy Julie Parker - 30th September
Find out what you need to do to build a successful recalls strategy at your dental practice and help you increase patient engagement. Topics covered during this webinar Why recalling patients is so
Analysing the Right Data for Dental Practice Growth
important
Dr Jeevan Sivalingam - 22nd September
include:
Understanding your patients Analysing the methods of contact How to build your recall strategy Tips to improve your recall booking rate
Discover how the power of data found in your practice management software can assist you in making informed business decisions in growing your practice What are the Growth Levers of a
Register for this webinar now and get
Dental Clinic
exclusive access to our Training
Production vs Profit vs Take-Home
Manager's, Ana Ogier, Apply Your
Pay- What’s the difference?
Successful Recalls Strategy in
Expenses – Which to keep your eye
Dental4Windows Webinar automatically
on
for free.
Marketing – Track, track, track! Register here
Stages of Associate Growth Clinical Metrics KPIS or Trends – What’s Important? Front desk – The Pulse of a Clinic Current solutions Register here
INSITES | PAGE 5
SEPTEMBER 2021 | ISSUE 3
End of Year Communication with Queries Kath Lewis + Ana Ogier - 19th & 20th October
With the end of 2021 just around the corner, get prepared for end of year communications using the queries feature in D4W.
Taking the Pain Out of Dental Payments
We will show you:
Tyro - 27th October
How to segment your patients in Dental4Windows with Queries What messages you should send at the end of the year Scheduling messages Design and content of communications During this webinar, discover how D4W Marketing's range of professionally designed templates can suit every practices needs and provide appealing edge to make a patient stop and take notice of your message.
Register here
In case you missed them: July & August Webinars
When people need dental care, you naturally want them to choose your practice. But, on a more basic level, you simply want them to get the treatment they need. During this webinar, Tyro will delve into the reasons many patients are delaying getting treatment completed and how, when you pre-empt questions around payment, you can build trust and provide a positive experience for both you and your patient.
Register here
August eSupport articles update Skip the queue with eSupport and keep up to date with the latest additions to eSupport articles that were made in August 2021...
Read Aug articles here -->
INSITES | PAGE 6
SEPTEMBER 2021 | ISSUE 3
THE BACK STORY Get to know Sean Perera, Centaur's very own Dental Industry Expert Sean practically fell into the dental industry. “If you had asked me when I was at Uni what I would be doing in 15 years, I would not have told you the dental industry.” Freshly graduated with a Bachelor of Applied Science and receiving offers from all three jobs that he had applied for, Sean began his career in dental software support. Not knowing anything about the industry apart from being a dental patient himself, Sean read up on anything and everything he could find about dentistry and taught
“D4W is Australia’s most trusted PMS, and now it is in this very exciting phase of giving people the same experience but using new technology - via a browser. I am very privileged to be joining the business while it is going through such an exciting time.”
himself the software he was working on as well as other applications. It is this desire and determination to constantly expand his repertoire and knowledgebase that has propelled Sean through the industry, having now been exposed to a wide variety of assets, whether it be small businesses, corporate, or in between, and having worked very closely at the practice level, helping practices to improve their businesses through insightful analytics. Now, appointed as the newfound Product Manager for Dental4Windows and Dental4Web, Sean is bringing all his strengths, coupled with his 16 years of industry experience to the table. By looking at Centaur’s product suite from a practice POV, Sean has hit the ground running, “identifying each and every area that we can help a practice in, so that we can continue to be a holistic solution provider, with each of our products at the forefront of helping practices to improve.”
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