2026CentaurBrandGuide
BrandOverview
Navigation
CentaurSoftware
Logo
Colours
Gradients
Icons
Dental4Windows
Logo
Colours
Gradients
Icons
Dental4Web
Logo
ColourPalette
Gradients
Icons
WritingStyle
Typography
Photographystyle
Productimages
CPNlogos
CentaurSolutionsLogos
ContactInformation
BrandOverview
Foroverthreedecades,CentaurhaspartneredwithdentalpracticesacrossAustraliatosupportthewaytheyoperateandcarefor patients.Today,morethan4,500practicesrelyonoursolutionstostreamlineworkflows,improveefficiency,andbuildstrongerpatient connections.
Centaur’sBrandisrepresentedbyfivecorevaluesthatguideeverydecisionwemakeandshapehowweserveourcustomers,support ourteam,andcontributetothedentalcommunity.
1.CommitmenttoDiversityandInclusivity-Wecelebratetheuniquebackgrounds,perspectives,andtalentsthateachperson brings.Ourinclusiveenvironmentensureseveryonefeelsrespected,valued,andempoweredtocontributetheirbestwork.
2.ChampionWellbeing,EmpoweringOurPeople-Thewellbeingofourteamisattheheartofourculture.Bysupportingthephysical, emotional,andmentalhealthofeveryteammember,wefosteraresilient,productive,andcompassionateworkenvironment.
3.CultivateTrust-Trustformsthefoundationoflastingrelationships.Weearnandmaintaintrustthroughtransparency,integrity,and consistentdeliveryonourcommitmentstocolleagues,customers,andcommunities.
4.RelentlesslyProgresswithPurpose -Wepursuecontinuousimprovementthroughlearning,feedback,andadaptation.This commitmenttopurposefulgrowthhelpsusenhanceourproducts,ourservice,andourpositiveimpactonthedentalindustry.
5.InspireAuthenticity -Webelieveingenuineconnections.Bypromotingopenness,honesty,andsincerityineveryinteraction,we buildmeaningfulrelationshipsandcreateaworkplacecenteredonrealhumanconnections.
Alwaysleaveaminimumclearspaceequaltotheheightofthelogolettering
Minimumsize-30pxheightfordigital,15mmforprint
Neverstretch,distort,oralterlogoproportions
#FF3131 #FF914D
Gradients
Icons
Clearspace-Minimum1xtheheightofthe"4"inthelogo
Minimumsize-30pxheightfordigital,15mmforprint
Neverstretch,distort,oralterlogoproportions
PrimaryLogo
Reverse
Downloadin.ai Downloadin.ai
Downloadin.png
Downloadin.png
Colours-Dental4Windows
Gradients
Thesegradientbackgroundsareflexible.Thecolourswithinthegradientscanbeadjustedas neededtoimprovecontentreadabilityormakekeyelementsstandoutmoreeffectively.
Icons
Clearspace-Minimum1xtheheightofthe"4"inthelogo
Minimumsize-30pxheightfordigital,15mmforprint
Neverstretch,distort,oralterlogoproportions
PrimaryLogo Downloadin.ai Downloadin.png
Fromthehomeof
Logowithtagline
ThetaglineFromthehomeofDental4Windows®reinforcestheconnectionbetweenDental4Webandourlong-established Dental4Windowsbrand.Wearestrategicallyleveragingtheexistingbrandawarenessinthemarkettodrivebrandawarenessfor Dental4Web.Thislogoisonlyusedoncertaincontentpiecesandchannels.
Fresh,modern,and sophisticatedsymbolisestechnological advancement
Professional,calming,and established-represents medicalanddental expertiseandreliability
Pure,pristine,andclinical -evokesdentalprecision andclarity
Colours SecondaryColours
#A2D729
Vibrant,energetic,and fresh-addsamodern
optimalreadabilityfor supportingtext DENTAL4WEB
Grounding,professional, andclear-ensures
#E2E9EB
Subtle,clean,andneutral -providesbreathing space,canbeusedfor backgrounds
popofcolourwhile representinggrowthand vitality 15
LimeGreen
LightGray
DarkGray #47525E
Gradients
Thesegradientbackgroundsareflexible.Thecolourswithinthegradientscanbeadjustedas neededtoimprovecontentreadabilityormakekeyelementsstandoutmoreeffectively.
#ffffff #a4a3a3
#ffffff
#daf3ff
#5de0e6 #004aad #004aad
#00aeef #ffffff
#3bcaff
DENTAL4WEB
UsingColoursforOverlays
Allbrandcolours,exceptLimeGreen,canbeusedforbackgroundoverlayelementswithvaryinglevelsof transparency.Adjustingtheopacityallowsforsubtlelayering,depth,andcontrastwhilemaintainingreadability andvisualharmony
Icons
WritingStyle
BrandVoice
Professionalbutfriendly,notclinical
Confidentbutapproachable,notarrogant
Tech-savvybutaccessible,notoverwhelming
Confidentandauthoritativeindentalpracticemanagement
Solution-focusedandpractical
CommunicationGuidelines
Useclear,conciselanguage
Avoidtechnicaljargonunlessnecessary
Maintainahelpful,empatheticsolutions-focusedtone
Addressaudienceaspeersindentalhealthcare
ToneModulation
Adjusttonebasedoncontextwhilemaintainingbrandvoice:
Formal-Technicaldocumentation,legalcontent
Professional-Productinformation,casestudies
Conversational-Blogposts,socialmedia
Supportive-Helpdocumentation,customercommunications
Authoritative-Industrythoughtleadership
Balanceprofessionaldentalterminologywithaccessibleexplanations
WritingStyle
WritingGuidelinesAcrossAllChannels
Do’s:
Useactivevoice
Keepsentencesconcise
Includeclearcalls-to-action
Maintainconsistentterminology
Focusonbenefitsbeforefeatures
Useindustry-appropriateexamples
RefertoasDental4Web
Don'ts:
Usetechnicaljargonunnecessarily
Writelong,complexsentences
Makeunsubstantiatedclaims
Usenegativelanguage
Ignoreaudiencecontext
Mixmessaginghierarchies
RefertoasanythingotherthanDental4Web,i.e.D4Web
Typography
Primaryfont
EudoxusSans(clicktodownload)
Fontusage
Headlines:EudoxusSansExtraBold,24-32px
Subheadings: EudoxusSansBold,18-24px
BodyText:EudoxusSansRegular,16-20px
Therecommendedfontsizesprovidedareguidelinesandcanvarydependingonthemediumanddesignrequirements. Adjustmentsmaybenecessarytoensureoptimalreadabilityandvisualbalanceacrossdifferentformats.
Black(#000000)andWhite(#ffffff)canbeusedfortext,inadditiontothebrandcolours.
PhotographyStyle
Clean,well-litdentalenvironments
Moderndentaltechnologyinuse
Diverserepresentationofdentalprofessionals
Natural,authenticinteractions
High-quality,professionalimagery
PhotographyStyle
Clean,well-litdentalenvironments
Moderndentaltechnologyinuse
Diverserepresentationofdentalprofessionals
Natural,authenticinteractions
High-quality,professionalimagery
ProductImages
ProductplacementimagesfeaturingDental4Windows showcasedonmultipledevicesareusedinconjunction withlifestylethemedimages.
ProductImages
ProductplacementimagesfeaturingDental4Web showcasedonmultipledevicesareusedinconjunction withlifestylethemedimages.
CentaurSolutionsLogos
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�� alena.bryntseva@centaursoftware.com