Issuu

2026 Centaur Brand Guide

Navigation Brand Overview Centaur Software Logo Colours Gradients Icons

Dental4Windows Logo Colours

Dental4Web Logo Colour Palette Gradients Icons

Writing Style Typography Photography style Product images

Gradients

CPN logos

Icons

Centaur Solutions Logos Contact Information

Brand Overview For over three decades, Centaur has partnered with dental practices across Australia to support the way they operate and care for patients. Today, more than 4,500 practices rely on our solutions to streamline workflows, improve efficiency, and build stronger patient connections. Centaur’s Brand is represented by five core values that guide every decision we make and shape how we serve our customers, support our team, and contribute to the dental community. 1.Commitment to Diversity and Inclusivity - We celebrate the unique backgrounds, perspectives, and talents that each person brings. Our inclusive environment ensures everyone feels respected, valued, and empowered to contribute their best work. 2.Champion Wellbeing, Empowering Our People - The wellbeing of our team is at the heart of our culture. By supporting the physical, emotional, and mental health of every team member, we foster a resilient, productive, and compassionate work environment. 3.Cultivate Trust - Trust forms the foundation of lasting relationships. We earn and maintain trust through transparency, integrity, and consistent delivery on our commitments to colleagues, customers, and communities. 4.Relentlessly Progress with Purpose - We pursue continuous improvement through learning, feedback, and adaptation. This commitment to purposeful growth helps us enhance our products, our service, and our positive impact on the dental industry. 5.Inspire Authenticity - We believe in genuine connections. By promoting openness, honesty, and sincerity in every interaction, we build meaningful relationships and create a workplace centered on real human connections. 3

Clear space CENTAUR

Logo Always leave a minimum clear space equal to the height of the logo lettering Minimum size - 30px height for digital, 15mm for print Never stretch, distort, or alter logo proportions

Primary Logo

Reverse

Favicon

Download in .ai

Download in .eps

Download in .png

CENTAUR

Colours Melon

Fire Brick

Graphite

Gradient

#FF8A5C

#D13239

#383637

#FF3131

C: 0 M: 46 Y: 64 K: 0

C: 0 M: 76 Y: 73 K: 18

C: 0 M: 3 Y: 1 K: 78

C: 0 M: 81 Y: 81 K: 0

#FF914D

C: 0 M: 43 Y: 705 K: 0

CENTAUR

Gradients

CENTAUR

Icons

Clear space DENTAL4WINDOWS

Logo

Clear space - Minimum 1x the height of the "4" in the logo Minimum size - 30px height for digital, 15mm for print Never stretch, distort, or alter logo proportions

Primary Logo

Reverse

Download in .ai

Download in .png

DENTAL4WINDOWS

Colours- Dental4Windows Fire Brick

Black

Coral

White

#D13239

#000000

#FF5757

#FFFFFF

C: 0 M: 76 Y: 73 K: 18

C: 0 M: 0 Y: 0 K: 100

C: 0 M: 66 Y: 66 K: 0

C: 0 M: 0 Y: 0 K: 0

DENTAL4WINDOWS

Gradients These gradient backgrounds are flexible. The colours within the gradients can be adjusted as needed to improve content readability or make key elements stand out more effectively. #d13239 85%

#d13239

#ffffff

#fcdcd5

#d13239 20%

#fff4e6

#f2f2f2

#ffffff

DENTAL4WINDOWS

Icons

Clear space DENTAL4WEB

Logo Clear space - Minimum 1x the height of the "4" in the logo Minimum size - 30px height for digital, 15mm for print Never stretch, distort, or alter logo proportions

Primary Logo

Reverse

Secondary

Download in .ai

Download in .png

DENTAL4WEB

Logo with tagline The tagline From the home of Dental4Windows® reinforces the connection between Dental4Web and our long-established Dental4Windows brand. We are strategically leveraging the existing brand awareness in the market to drive brand awareness for Dental4Web. This logo is only used on certain content pieces and channels.

Primary

Reverse

Secondary

Download in .png

From the home of

DENTAL4WEB

Colours Primary Colours Ocean Blue

Deep Teal

White

#00AEEF

#006991

#FFFFFF

Fresh, modern, and sophisticated symbolises technological advancement

Professional, calming, and established - represents medical and dental expertise and reliability

Pure, pristine, and clinical - evokes dental precision and clarity 14

DENTAL4WEB

Colours Secondary Colours Lime Green

Dark Gray

Light Gray

#A2D729

#47525E

#E2E9EB

Vibrant, energetic, and fresh - adds a modern pop of colour while representing growth and vitality

Grounding, professional, and clear - ensures optimal readability for supporting text

Subtle, clean, and neutral - provides breathing space, can be used for backgrounds

DENTAL4WEB

Gradients

These gradient backgrounds are flexible. The colours within the gradients can be adjusted as needed to improve content readability or make key elements stand out more effectively. #daf3ff

#ffffff

#004aad

#ffffff

#3bcaff

#00aeef

#5de0e6 #004aad

#ffffff

#a4a3a3

DENTAL4WEB

Using Colours for Overlays All brand colours, except Lime Green, can be used for background overlay elements with varying levels of transparency. Adjusting the opacity allows for subtle layering, depth, and contrast while maintaining readability and visual harmony

DENTAL4WEB

Icons

Writing Style Brand Voice Professional but friendly, not clinical Confident but approachable, not arrogant

Tone Modulation

Tech-savvy but accessible, not overwhelming

Adjust tone based on context while maintaining brand voice:

Confident and authoritative in dental practice management

Formal - Technical documentation, legal content

Solution-focused and practical

Professional - Product information, case studies Conversational - Blog posts, social media

Communication Guidelines Use clear, concise language

Supportive - Help documentation, customer communications Authoritative - Industry thought leadership

Avoid technical jargon unless necessary Maintain a helpful, empathetic solutions-focused tone Address audience as peers in dental healthcare Balance professional dental terminology with accessible explanations

Writing Style Writing Guidelines Across All Channels

Do’s:

Don'ts:

Use active voice

Use technical jargon unnecessarily

Keep sentences concise

Write long, complex sentences

Include clear calls-to-action

Make unsubstantiated claims

Maintain consistent terminology

Use negative language

Focus on benefits before features

Ignore audience context

Use industry-appropriate examples

Mix messaging hierarchies

Refer to as Dental4Web

Refer to as anything other than Dental4Web, i.e. D4Web

Typography Primary font Eudoxus Sans (click to download) Font usage

Headlines: Eudoxus Sans Extra Bold, 24-32px Subheadings: Eudoxus Sans Bold, 18-24px Body Text: Eudoxus Sans Regular, 16-20px

The recommended font sizes provided are guidelines and can vary depending on the medium and design requirements. Adjustments may be necessary to ensure optimal readability and visual balance across different formats.

Black (#000000) and White (#ffffff) can be used for text, in addition to the brand colours. 21

Photography Style Clean, well-lit dental environments Modern dental technology in use Diverse representation of dental professionals Natural, authentic interactions High-quality, professional imagery

DENTAL4WINDOWS

Product Images Product placement images featuring Dental4Windows showcased on multiple devices are used in conjunction with lifestyle themed images.

Payment Total

A$40

DENTAL4WEB

Product Images Product placement images featuring Dental4Web showcased on multiple devices are used in conjunction with lifestyle themed images.

Payment Total

A$40

Centaur Solutions Logos

Centaur Partner Network (CPN) Logos

Contact Information Kath Lewis Marketing Manager kath.lewis@centaursoftware.com

📧

Alena Bryntseva Multimedia Specialist alena.bryntseva@centaursoftware.com

📧

Document Version Log Version

Date

Author

Notes

1.0

16-Dec-2025

Alena Bryntseva

Initial document creation