Retaining Patients to Achieve a Fully Booked Dental Practice
Struggle
Dental Challenges
1. Increased competition (locally and overseas) 2. Corporates and insurance providers. 3. Oversupply of dentists 4. Ever-rising practice operating costs 5. More marketing-savvy patients. 6. Potential patients are more discerning.
Marketing Challenges
• Marketing companies constantly calling. • Well-meaning people offering advice. • Marketing is constantly evolving and it is impossible to keep up. • You want to focus on running your practice.
Existing patient marketing
Full Service Agency
Done For You Marketing Online Marketing • Websites • Social media • SEO and PPC Patient Communication • Email newsletters • Promotions Logo Design /Branding
Marketing Consulting • Marketing health checks • New practice strategy • 1-1 consulting • Ongoing strategy and consulting
Education • Seminars • Webinars • Books • Membership
Fully Booked
• Fully Booked - Dental marketing secrets for a full appointment book. • 9 steps to: – Have a full appointment schedule – Easily attract new patients – Retain existing patients and grow referrals
Existing patient relationships
Existing patient relationships
• Attracting patients is only the beginning. • Build on the relationships with your existing patients. • Use the correct marketing techniques to turn them into long-term patients.
Patient retention
• Acquiring new patients 5 - 10 x the cost of retaining an existing one. • Existing patient base is a practice’s most valuable marketing asset.
Patient retention
• One main reason patients leave a practice is that they do not stay in touch. • Regular communication with your existing patients is critical.
• • • • • • • • •
Internal marketing
Practice brochures Phone communication Recalls Email newsletters Social Media Promotions On-hold marketing Patient ‘thank you’s Rewards and referral programs
Email Newsletters
Email Newsletters
• One of the most proven & cost-effective marketing methods • Essential for successful dental marketing.
• • • • •
Benefits
Strong relationships & strengthens trust Generates new patient referrals. Reminds patients to make appointments. Increase the lifetime value of your patients Increases practice revenue
Who reads them?!
• Patients with outstanding treatments plans. • Patients who know they need to book in.
• • • • •
Tips
Start gathering email addresses now Send monthly Needs to look professional and on brand Have well written articles Add promotions (if appropriate)
Social Media
• • • •
Why get social?
69% of Australian’s are on Social Media People buy from people They want to know you People want to know you are human and feel relaxed when they see you
• • • •
Tips
Create shareable content Social media is visual Educate Start a conversation
• • • • • •
Tips
Start gradually & don’t expect results over night Make it somebody’s responsibility Post great content, consistently Think about paid advertising Track your results AHPRA guidelines
Time to start?
• Do nothing else until you have done these well and consistently.
–Select one easy• or Do inexpensive nothing else untiltask you have done these well and consisten –Select one high impact task
• Be consistent with everything you choose Remember - The longer you leave marketing the bigger gain your competition has.
Full Service Agency
Done For You Marketing Online Marketing • Websites • Social media • SEO and PPC Patient Communication • Email newsletters • Promotions Logo Design /Branding
Marketing Consulting • Marketing health checks • New practice strategy • 1-1 consulting • Ongoing strategy and consulting
Education • Seminars • Webinars • Books • Membership
Fully Booked
• Fully Booked - Dental marketing secrets for a full appointment book. • 9 steps to: – Have a full appointment schedule – Easily attract new patients – Retain existing patients and grow referrals
Fully Booked Dentist –Academy
Fully Booked Dentist - Academy
Problem • Needing more than books, courses and webinars • Too many practices needing ongoing help
Fully Booked Dentist - Academy
Solution • Online education and group coaching academy
Fully Booked Dentist - Academy
Solution • E-learning • Social media downloads • Tip sheets, eBooks • Monthly live group coaching • Facebook group • …. and more
Launch Offer
• Launch date – Nov 28th • Only 50 practices • Next intake Feb 2020
Launch Offer
• Launch date – Nov 28th • Only 50 practices • Launch price- $99 per month for life
Launch Offer
• Launch date – Nov 28th • Only 50 practices • Launch price- $99 per month for life • Feb 2020 = increased price
Launch Offer
• Launch date – Nov 28th • Only 50 practices • $99 per month for life
• Tonight $79 per month
For every founding member
• 30 days of dental hygiene to people in need
Thank You
Contact • Carolyn Dean • 02 9410 1507 • carolyn@mydentalmarketing.com.au
www.mydentalmarketing.com.au www.fullybookeddentists.com