Obtaining Practice Growth Through Nurturing Relationships with your Existing Patients - Carolyn Dean

Retaining Patients to Achieve a Fully Booked Dental Practice

Struggle

Dental Challenges

1. Increased competition (locally and overseas) 2. Corporates and insurance providers.

3. Oversupply of dentists 4. Ever-rising practice operating costs 5. More marketing-savvy patients.

6. Potential patients are more discerning.

Marketing Challenges

• Marketing companies constantly calling.

• Well-meaning people offering advice.

• Marketing is constantly evolving and it is impossible to keep up.

• You want to focus on running your practice.

Existing patient marketing

Full Service Agency

Done For You Marketing Online Marketing • Websites • Social media • SEO and PPC Patient Communication • Email newsletters • Promotions Logo Design /Branding

Marketing Consulting • Marketing health checks • New practice strategy • 1-1 consulting • Ongoing strategy and consulting

Education • Seminars • Webinars • Books • Membership

Fully Booked

• Fully Booked - Dental marketing secrets for a full appointment book.

• 9 steps to: – Have a full appointment schedule – Easily attract new patients – Retain existing patients and grow referrals

Existing patient relationships

Existing patient relationships

• Attracting patients is only the beginning.

• Build on the relationships with your existing patients.

• Use the correct marketing techniques to turn them into long-term patients.

Patient retention

• Acquiring new patients 5 - 10 x the cost of retaining an existing one.

• Existing patient base is a practice’s most valuable marketing asset.

Patient retention

• One main reason patients leave a practice is that they do not stay in touch. • Regular communication with your existing patients is critical.

• • • • • • • • •

Internal marketing

Practice brochures Phone communication Recalls Email newsletters Social Media Promotions On-hold marketing Patient ‘thank you’s Rewards and referral programs

Email Newsletters

Email Newsletters

• One of the most proven & cost-effective marketing methods • Essential for successful dental marketing.

• • • • •

Benefits

Strong relationships & strengthens trust Generates new patient referrals.

Reminds patients to make appointments.

Increase the lifetime value of your patients Increases practice revenue

Who reads them?!

• Patients with outstanding treatments plans. • Patients who know they need to book in.

• • • • •

Tips

Start gathering email addresses now Send monthly Needs to look professional and on brand Have well written articles Add promotions (if appropriate)

Social Media

• • • •

Why get social?

69% of Australian’s are on Social Media People buy from people They want to know you People want to know you are human and feel relaxed when they see you

• • • •

Tips

Create shareable content Social media is visual Educate Start a conversation

• • • • • •

Tips

Start gradually & don’t expect results over night Make it somebody’s responsibility Post great content, consistently Think about paid advertising Track your results AHPRA guidelines

Time to start?

• Do nothing else until you have done these well and consistently.

–Select one easy• or Do inexpensive nothing else untiltask you have done these well and consisten –Select one high impact task

• Be consistent with everything you choose Remember - The longer you leave marketing the bigger gain your competition has.

Full Service Agency

Done For You Marketing Online Marketing • Websites • Social media • SEO and PPC Patient Communication • Email newsletters • Promotions Logo Design /Branding

Marketing Consulting • Marketing health checks • New practice strategy • 1-1 consulting • Ongoing strategy and consulting

Education • Seminars • Webinars • Books • Membership

Fully Booked

• Fully Booked - Dental marketing secrets for a full appointment book.

• 9 steps to: – Have a full appointment schedule – Easily attract new patients – Retain existing patients and grow referrals

Fully Booked Dentist –Academy

Fully Booked Dentist - Academy

Problem • Needing more than books, courses and webinars • Too many practices needing ongoing help

Fully Booked Dentist - Academy

Solution • Online education and group coaching academy

Fully Booked Dentist - Academy

Solution • E-learning • Social media downloads • Tip sheets, eBooks • Monthly live group coaching • Facebook group • …. and more

Launch Offer

• Launch date – Nov 28th • Only 50 practices • Next intake Feb 2020

Launch Offer

• Launch date – Nov 28th • Only 50 practices • Launch price- $99 per month for life

Launch Offer

• Launch date – Nov 28th • Only 50 practices • Launch price- $99 per month for life • Feb 2020 = increased price

Launch Offer

• Launch date – Nov 28th • Only 50 practices • $99 per month for life

• Tonight $79 per month

For every founding member

• 30 days of dental hygiene to people in need

Thank You

Contact • Carolyn Dean • 02 9410 1507 • carolyn@mydentalmarketing.com.au

www.mydentalmarketing.com.au www.fullybookeddentists.com