2018 Internal Communications Conference - Preview Guide

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EVOLUTION OF WORK

INTERNAL COMMUNICATIONS 20 SEPTEMBER 2018 CONFERENCE VICTORIA PARK PLAZA I LONDON

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CONFERENCE

This Conference will take an in depth look at the fast changing world of Internal Communications and how it is increasingly taking on the critical Employee Engagement role that has too often been neglected by those in HR.

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THURSDAY SEPTEMBER 20TH 2018

INTERNAL COMMUNICATIONS CONFERENCE

WHAT TO EXPECT

TOPIC STREAMS:

The key topics that will be examined during the Conference include:

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How Technology is Changing Internal Communications

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Internal Communications, Colleagues and Customers

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Internal Communications – The New HR

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Communicating to a Changing Workforce

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360 Degree Comms in a Fragmenting Workplace

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How internal communication is taking over the employee engagement role from HR

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How internal communication is impacting on the employee journey

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The changing workforce and how the way we communicate also has to change

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How effective internal communication links our people to our customers

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The cultural and competitive advantage that comes from effective communication

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Internal communications as part of an overarching people strategy

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World class case studies from organisations getting their internal comms strategies right

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InternalCommunicationsConference.com

THURSDAY SEPTEMBER 20TH 2018

INTERNAL COMMUNICATIONS CONFERENCE

SPEAKERS

Dan Coles

Heather Mustafa

Alison Bennett

Keren McCarron

Alan Oram

Patricia Mestre

Global Head of Internal Communications Travelex

Senior Project Manager Nationwide Building Society

Director of HR Sense

Head of Corporate Affairs & Communications KP Snacks

Creative Director Alive with Ideas

Head of Internal Comms and Change Management Montepio Bank

Martha Mckenzie-Minifie Head of Corporate Communications ING

Robert Porter Head of Customer Success in EMEA Workplace by Facebook

Alissa Clarke

Sam Bleazard

Alenka Daniel

Megan Skinner

Sophie Theen

Eoin Cotter

Sukh Ryatt

Senior Brand and Communications Manager Tate & Lyle Plc

Head of Internal Communication Laing O’Rourke

Internal Communications Manager Barts Health NHS Trust

Deputy Director of Communications Barts Health NHS Trust

Head of HR and Talent Lifs 11FS

Internal Communication & Employee Engagement Advisor Poppulo

CEO Oak Intranet

THURSDAY SEPTEMBER 20TH 2018

INTERNAL COMMUNICATIONS CONFERENCE

AGENDA 09:0009:10

Chair’s Introduction Jennifer Sproul, Chief Executive, Institute of Internal Communications

09:3510:00

Jennifer is responsible for the leadership of IoIC, the only independent professional body solely dedicated to internal communication and employee engagement. IoIC is the voice of internal communication, setting standards for more than 65 years through qualifications, career development, thought leadership and best practice.

Oak took this information and over the course of 20 years, learned all about the Art of the Intranet to finally emerge as Master Engagement Ninjas. Oak now uses their Bruce Lee-like intranet reflexes to help their customers focus on what really works and to become Engagement Ninjas themselves. Sukh Ryatt, CEO of Oak, shares these valuable insights to help anyone discover their inner ninja and ultimately defeat their own intranet engagement challenges.

INTERNAL COMMUNICATIONS – THE NEW HR CASE

CEO at Oak Intranet, Sukh is also a full-time engagement evangelist, part time geek, and after-hours charity fundraising rock guitarist. Every day, he counts his blessings for having the opportunity to work with the most talented folks on the planet, to create and spread the word about the most awesome intranet on the planet; Oak!

Laing O’rourke Case Study: How Do You Attract The Best Talent While Motivating Existing Employees?

Sam Bleazard, Head of Internal Comms, Laing O’rourke

Sukh Ryatt, CEO, Oak Intranet After pioneering the concept of the intranet way back in 1994, the people at Oak weren’t expecting their own internal intranet project to crash and burn in spectacular fashion in the early noughties.

Understandably shocked, they wanted to learn why. They surveyed their growing client base and found that 69% of them had also fallen foul of the same pitfalls, and unwittingly focused their intranet efforts on beating off the symptoms, rather than the root causes of employee engagement challenges. Even more worrying, many of them didn’t even realise they had a problem at all.

Prior to joining IoIC, Jennifer has worked for over 15 years in professional associations, most recently as Strategic Marketing & Sales Director at the Market Research Society, developing and leading on activities across marketing communications (both internal & external), strategic partnerships, membership, professional development and publishing.

09:1009:35

The Art Of Intranet – How To Kick Ass as an Engagement Ninja

10:0010:25

The construction industry is changing – having emerged from a damaging recession a decade ago with a continuing image problem, an influx of young, talented engineers now mix with decades of established knowledge and experience on-site. Against a backdrop of political and economic uncertainty a shortage of resources still exists, which will require new thinking, new skills and technological innovation.

Nationwide Case Study: No One Said it Would be Easy!

Heather Mustafa, Senior Project Manager, Nationwide Communications is incredibly complex, we all like to think we are good communicators but do we truly understand our audience and how to connect with them? The speed of change, agile working, use of digital channels and changing dynamic of the workforce have challenged us as communicators like never before. At Nationwide Building Society, with our operational communications, we’re having a complete look at how we do things and how we deepen that engagement with our audience. I’m sure all of us would agree, great communication is an essential employee engagement tool, that when done at its best, drives understanding, belief, and action, which then generates the desired outcomes. At the conference I’ll be sharing with you our journey which I hope you will find interesting and insightful.

How do you attract the best talent while motivating both existing and potential employees to stay and to play? Drawing on 5 years’ experience of the sector, Sam Bleazard will share his thoughts on the human stories of Laing O’Rourke, belief in a family business, but also the inspiration required to leave a legacy for the industry and generations to come.

My passion and belief in Nationwide has meant I have worked there for over 20+ years. Predominantly my experience has been centred around supporting the frontline channels and I’ve had a variety of roles giving me a wide breadth of experience from strategy to employee engagement. I am currently Channel Enablement Lead Manager, where my primary responsibility is to develop the strategy and lead the operational communications function that supports our frontline colleagues across the UK (circa 8,000 people). Supported by a great team, it is an interesting and challenging role. We are continually looking to ensure our communication methodology compliments the agile working environment of our people and is an enabler to them delivering an excellent member (i.e. customer) experience

As Head of Internal Communication at global construction and infrastructure group Laing O’Rourke, Sam Bleazard is part of team who continue to challenge industry norms and corporate thinking, taking a 360 degree approach to employee engagement, while keeping the organisation’s complex and exciting construction projects at the heart of the business. Starting his career at Royal Mail Group, Sam spent over 20 years working with diverse audiences and leadership teams both in the UK and internationally. With spells in central government, FMCG, Retail and Marketing he is dedicated to simplicity and immediacy in communication, and supporting leadership authenticity.

10:2510:55

Coffee & Networking Break

THURSDAY SEPTEMBER 20TH 2018

INTERNAL COMMUNICATIONS CONFERENCE

INTERNAL COMMUNICATIONS, COLLEAGUES AND CUSTOMERS 10:5511:20

11:2011:45

11:4512:10

Sense Case Study: Engaging The Workforce in The Not for Profit Sector

HOW TECHNOLOGY IS CHANGING INTERNAL COMMUNICATIONS 12:1012:35

Montepio Bank Case Study: The Formula For Technology Adoption.

Alison Bennett, Director of HR, Sense

Patricia Mestre, Head of Internal Comms and Change Management, Montepio Bank

Engagement is at the heart of every organisation’s agenda. An organisation’s people have such a critical role to play its success or otherwise. In Sense we face some particular recruitment and engagement challenges. Some of them are no different to any other voluntary sector organisation or indeed any business. But at Sense we are doing our best to engage our workforce and maximise the contribution they make to our success. Our turnover is slightly ahead of our peers and the benchmark for the sector so we must be doing something right. But we by no means have it nailed down yet. In this session we will share what we have tried and what’s on our agenda in future.

We’ll also be looking to hear from you about what you’ve tried; what’s working and not working for you. We’d be delighted if you would join us in this explorative session.

We all know how hard it is to change our habits. Imagine changing the way you work for 20 years in just a couple of weeks. As organizations are thriving to keep up with providing a Digital Transformation experience for their customers, they also need to make it happen for themselves.

Passionate about people and the part they can play in Sense, a national charity that supports people who are deaf/blind, have sensory impairments or complex needs, to enjoy more independent lives

Internal and external Communications, Marketing and sales experienced professional in both national and multinational environment – and for different targets: from small and medium size to large enterprise companies. Passionate about adding value to the organization: weather is the sales funnel, or internal affairs, engaging co-workers and other company groups towards the same ultimate goal. I have a combined experience in fulfilling MarCom roles, with account management/business development roles that helped successfully connect sales needs to marketing instruments towards sales goals.

Patricia Mestre shares her experience after helping make digital change happen for 3000+ employees… of a bank. Using real case studies from one of the top 5 banks in Portugal, Patricia will share what has fueled success of Montepio’s internal innovation roadmap and adoption among different profiles and employees spread across the country. Find out how employees can embrace new ways of work, using technology (and loving it), in 5 simple steps.

Expert Speaker: Karian and Box

I have gathered experience in brand awareness and demand generation, marketing operations and communications goals for EMEA, APAC and Brazil territories. My previous and current roles include managing a team with strategic thinking to deliver go-to-market programs that affect the sales pipeline and revenue growth, using instruments such as PR, events, email marketing, telemarketing, content creation and advertising. Currently creating best practices in a 3500+ employee’s bank, supporting successful delivery of key organizational change programs through change management support, communications strategy and other activities. On a personal level, I am very keen on liaising with different organizational teams, getting things done, and learning from every experience. I am a people person. I have the creativity and ideas of a marketer but can drive results like sales. Always with a sense of urgency, energy, commitment and a smile.

The 7 Deadly Sins of Internal Communications Eoin Cotter, Internal Communication & Employee Engagement Advisor, Poppulo As a Communication and Employee Engagement Advisor, Eoin works closely with a range of internal communicators to understand their challenges. He is passionate about helping other communicators to leverage measurement and data to increase the effectiveness of their employee communications efforts.

Outside of work, Eoin can be found playing and coaching Gaelic football, and working alongside his wife in their hugely successful start up cafe, Good for the Soul.

12:3513:00

Expert Speaker: Interact Dan Coles, Global Head of Internal Communications, Travelex Dan Coles is an award-winning internal communications leader who is passionate about branding and creating an environment that inspires purpose-driven organisations.

Dan is ardent about comms strategies that drive social and two-way interaction, as well as placing the audience at the heart of the organisation.

Responsible for internal comms at leading international financial services provider, Travelex, for over two years, Dan has been integral in bringing their workforce of over 1400 bureaus across 70 countries together.

THURSDAY SEPTEMBER 20TH 2018

INTERNAL COMMUNICATIONS CONFERENCE

13:0013:25

13:2514:25

Robert Porter, Head of Customer Success In EMEA, Workplace By Facebook

For more than 10 years I have been helping to bring brands to life using my varied experience across brand management, internal communications, change management, PR, media, digital and stakeholder engagement. My broad experience means I can take the best practices from all communications disciplines to build great experiences that drive engagement in my current role.

Organizations looking to succeed in the future of work face new challenges brought on by global teams, millennial workers and mind boggling technology – and their ability to address these challenges will be the difference between success and failure. We explore key trends driving a shift to the new world of work and how technology, like Workplace can equip organizations for this new reality and importantly, drive meaningful change and engagement in their organizations.

I am the Senior Brand and Communications Manager at Tate & Lyle PLC, a global provider of solutions and ingredients for food, beverage and industrial markets, and for the past 6 years, I have been responsible for the corporate brand, global internal communications programme and external corporate digital communications. I am in an opportunistic position as owner of the brand and internal communications to bring the two together to really drive brand love and engagement with colleagues.

As Head of Customer Success in EMEA, Robert Porter leads the Strategic Partner Management team in charge of driving business value for large enterprises using Workplace by Facebook. Robert’s team is in charge of driving growth and adoption for customers using Workplace by delivering ROI on their implementations through strategy, change and project management. As an early member of the Workplace team globally, Robert has worked with Workplace’s largest and most strategic accounts (RBS, A1 Telekom Austria, DFS, Deliveroo, Landmark Group, Securitas among others). Prior to Workplace, Robert worked at LinkedIn as a Relationship Manager helping global enterprises in their Talent Transformation journey. Before that, he worked in various consultancy firms in Business Development and Lead Analyst roles. Robert graduated from the University of Birmingham and lives in London.

My aim is to help every colleague love the company they are part of building and to help them become a true brand ambassador. I work in a small communications team of just nine people who manage the global PR, media, brand, internal communications and digital communications for our global business, and our internal challenge is finding new and interesting ways to connect 4500 people across 60 locations and 27 countries around a single idea – that together we make food extraordinary!

The Future of Work is Now. Your Employees Are Ready – Are Your Communications Tools?

Lunch And Networking

COMMUNICATING TO A CHANGING/GLOBAL WORKFORCE

14:2514:50

Tate & Lyle Plc Case Study: Building Engagement Through ‘Brand Love’ – Helping Every Employee Connect to The Brand and Help to Bring it to Life Alissa Clarke, Senior Manager, Brand and Communications, Tate & Lyle Plc Building a brand starts with your people. Moreover, building pride in your people starts with your brand. At Tate & Lyle, we recognise the two cannot exist without each other – our people are our brand and only they can bring it to life – and to ‘live and breathe’ our brand our people need to truly feel part of it and understand it. This starts with knowing the value of a brand, what your brand stands for, and what experience it creates each time someone interacts with it. I will share some insights from our brand engagement journey, how we worked to build our brand from the inside out, and still work today to build engagement through ‘brand love’. I will share what I see as the key elements for success in brand engagement, from true senior leadership buy-in, to building and empowering a team of almost 50 brand ambassadors who help us connect with 4,500 people across 60 locations and 27 countries.

14:5015:15

ING Case Study: Communicating to a Changing Workforce Martha Mckenzie-Minifie, Head of Corporate Communications, ING Communicators are facing big industry challenges. Not only is today’s workforce evolving, but technology is changing the way employees and customers prefer to get their information. Mobile communication has made it easier for organisations to reach employees and helped to build brand advocates.

The financial industry has an added challenge of navigating strict regulatory requirements.

Martha McKenzie-Minifie has worked in the financial industry for the last nine years and will give insight into how communication has changed, communicating on mobile, and the evolution of brand advocates at ING. Martha is head of corporate communications for the UK, Ireland and Middle East for global bank ING. She is passionate about storytelling, strategy and social media and manages the team responsible for external and internal communications, and UK marketing such as marketing communications, events and sponsorships.

Her experience in marketing and communications includes almost 10 years as a journalist on daily, weekly and Sunday newspapers and magazines before joining ING in 2009. Martha was previously a spokesperson on consumer economics and appeared on BBC News, Sky News and CNBC during that time.

THURSDAY SEPTEMBER 20TH 2018

INTERNAL COMMUNICATIONS CONFERENCE

15:1515:40

Since I started my career in the NHS, I have been driven to make work fun. By pushing boundaries and bringing energy and creativity to internal communications, I’ve helped people find their voice at work and empowered them to create a workplace they love.

KP Snacks Case Study: Valuing our People and Achieving Together: The KP Snacks Internal Comms Journey Keren McCarron, Head of Corporate Affairs & Communications, KP Snacks & Alan Oram, Creative Director, Alive With Ideas We will be sharing how KP Snacks and Alive With Ideas have worked together on the KP Snacks internal comms journey. At KP Snacks we know our people are our greatest asset and so we have made sure they’re at the heart of our comms and engagement process. We’ll talk through how we’ve transformed relatively low engagement levels, how we’ve built strong internal communications foundations, how we’re empowering others, building sustainable comms capabilities across the organisation and creating comms that are fun, inspiring and full of KP personality. We’ll also share insight into the importance of how nurturing good relationships internally and externally can make great things happen.

Experienced comms practitioner Keren McCarron has worked in communications roles for 15 years. Her passion, enthusiasm and love for her work are always evident. Keren has managed across all areas of the comms mix, including corporate and brand PR, internal and change comms, employee engagement, media relations, crisis and reputation management and stakeholder engagement. She’s also been known to fulfil the important role of chief snacks provider, fuelling folk at many a lively party or event thanks to her snacktastic position.

Working for two of the biggest hospital trusts in London and one of the largest charities in the UK, I have led award-winning teams to deliver integrated, inspired and impactful communications. I love a challenge, and bringing employees together across large cultural and geographical areas to love their job is why I get out of bed in the morning. I am humbled to have worked with talented and compassionate doctors, nurses and social workers and if I can help them deliver better care to the people who need it most, I know I have succeeded.

16:3517:00

Expert Speaker: Zoho

17:0017:25

11FS Case Study: How Fast Growing Companies Fix Internal Communication Before it Breaks?

Sophie Theen, Head of HR and Talent, 11FS As a company goes through fast scaling, a broken internal communication is often the reason things suddenly got too big, people didn’t know what was going on, and ultimately, your products suffered. Take a look at the tech industry, it is littered with countless examples of communication breakdowns that stunted promising starts. Often company leaders and HR completes a postsurvey focus groups that was unanimous: please improve internal communications.

For over 20 years Alan has been creatively harnessing unique ideas and turning them into powerful campaigns, communicating stories inside and out, for organisations of all shapes and sizes. Thinking deeply, shocking occasionally, laughing frequently and delighting consistently.

15:4016:10

Coffee & Networking Break

Today, we look at the recognising your company’s main stakeholders, and what their responsibilities are before including them in every IC strategy plan as they are the most crucial, but easiest to fit around any type of organisation. The plan is expected to be designed to help your company become better as it continues to scale. HR and Internal Communications are not so different as every leader is responsible for IC, HR streamlines it to achieve transparency.

360 DEGREE COMMS IN A FRAGMENTING WORKPLACE 16:1016:35

I am a HR Leader who enjoys setting HR & Talent practices up from scratch be it for a project or a startup.

My passion lies in helping companies understand the importance of People, Culture and Talent as akey in success at the same time championing in Diversity & Inclusion.

Barts Health NHS Trust Case Study: Started From The Bottom, Now We’re Here Alenka Daniel, Internal Comms Manager & Megan Skinner, Deputy Director of Communications, Barts Health NHS Trust Picture this – a damning inspection from our regulator, staff morale at an all-time low and a culture that was fuelling feuds rather than building bridges. Barts Health was an unwanted and unloved organisation that needed reuniting. We’ll be sharing how we managed to bring a workforce the size of small town back together through transforming our communications. By giving staff a voice, our broken #TeamBartsHealth now drives change, celebrates success and has regained pride.

17:2517:30

Chair’s Closing Remarks

17:30

Drinks & Networking Party

Jennifer Sproul, Chair, Institute of Internal Communications

THURSDAY SEPTEMBER 20TH 2018

INTERNAL COMMUNICATIONS CONFERENCE

2018/2019 EVENTS INCLUDE 20

INTERNAL COMMUNICATIONS CONFERENCE

SEP 2018

THURSDAY 20TH SEPTEMBER 2018

12

ENGAGE AWARDS 2018

NOV 2018

MONDAY 12TH NOVEMBER 2018

10

EMPLOYEE ENGAGEMENT SUMMIT 2019

MAY 2019

FRIDAY 10TH MAY 2019

20

EVOLUTION OF WORK CONFERENCE

SEP 2018

THURSDAY 20TH SEPTEMBER 2018

28

ENGAGE FOCUS GROUPS

NOV 2018

WEDNESDAY 28TH NOVEMBER 2018

13

CX MARKETING SUMMIT 2019

JUN 2019

THURSDAY 13TH JUNE 2019

12/13 NOV 2018

13

CUSTOMER ENGAGEMENT SUMMIT MONDAY 12TH & TUESDAY 13TH NOVEMBER 2018

FUTURE OF THE CONTACT CENTRE CONFERENCE

FEB 2019

TUESDAY 13TH FEBRUARY 2019

11

CUSTOMER ENGAGEMENT TRANSFORMATION CONFERENCE

JUL 2019

THURSDAY 11TH JULY 2019

InternalCommunicationsConference.com

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250-499

Influence purchase

AMENDMENTS AND CANCELLATION TO AN EVENT We may, at our sole discretion and without liability to you, make changes to the event timings, date, event schedule or even location within the U.K.

50-99

25-49

Authorise purchase

In the event of any inconsistency, conflict or ambiguity between the Terms and Conditions and any terms and conditions stated on the Booking Form, the provisions of these Terms and Conditions shall apply.

USE OF INFORMATION We may share the information provided by you to us on both the booking form and/or any other communication with our employees, officers, representatives, sub-contractors and commercial partners when applicable in connection with the administration, registration relevant to the event.

To find new suppliers, products and services

Make purchase

TICKET RESALE Under no circumstances may your event booking be resold by you or on your behalf. If we have not charged you a Fee in order to attend the event and you are unable to attend or offer an alternative attendee from the same organisation you may be charged a cancellation fee if applicable and made clear at the time of booking.

The Ticket Terms and Conditions will be binding by both Parties from that point.

Where there is a price to attending the event and payment has not been paid in full at the time of the booking, following confirmation of your booking we will issue an invoice for the full price of your Event ticket (as set out on your Booking Form, plus VAT as applicable) (the “Fee”).

For professional development, learning and knowledge

WHAT IS YOUR PURCHASING RESPONSIBILITY?

EVENT TICKETS These ticket terms and conditions as contained below and the abbreviated version found on the booking form are an acknowledgement of agreement (“the Contract”) and apply to all services (“the Services”) provided by Engage Business Media Ltd (“the Organisers”). By signing the booking form, the “Customer” accepts the following terms:

Yes No

No refunds or credits will be given for non-attendance at any event.

TRANSFERRING A TICKET In the event that you are unable to attend the event you may transfer your booking to a colleague from the same organisation or another Engage Business Media event on a like for like basis (as specified in the Booking Form) without charge.

All transfers are at the discretion of the event organiser.

We believe that based on registration and current position you would be interested in other related events, business media opportunities and products/services our commercial partners offers. We will send you emails about our events, business media opportunities and you may also hear from specific commercial partners regarding their products and services, we look forward to working with you again soon.

If you wish to not receive marketing from us then please click the link of the footer of all our marketing emails of contact us at optout@ebm.media and you will instantly be unsubscribed from our email database (please notify us at least 48 hours prior to the event).

We have prepared a plain English and simple privacy policy that explains how we will use your personal data, this can be found at www.ebm.media/terms-conditions Please note: If you attend a session given by a sponsor and/or your badge is scanned by a sponsor at the event this enables them to follow up with you regarding relevant information on products or services which they believe may be of interest to you.

ENTIRE AGREEMENT These ticket terms and conditions constitute the entire agreement between both parties and supersede/override any other agreements, promises, assurances, warranties, representations and understandings between the parties, whether written or oral by any employee of Engage Business Media, relating to its subject matter.

THIRD PARTY RIGHTS These ticket terms and conditions are personal to the parties, and no third party shall have any rights, including under the contracts (Rights of Third Parties) Act 1999, to enforce the same.

WAIVER No failure or delay by us in exercising any right or remedy provided under this the Ticket Terms and Conditions or by law shall constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict our further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall prevent or restrict our further exercise of that or any other right or remedy.

APPLICABLE LAW AND JURISDICTION These ticket terms and conditions, their subject matter and their formation, are governed by English law. The courts of England and Wales shall have exclusive jurisdiction to settle any disputes arising in connection with these ticket terms and conditions, including any noncontractual terms. However, if you are a consumer and are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.