Two SecreTS of email markeTing ThaT You maY noT have known Marketing a business using the internet has continued to be common. As a matter of fact, the number of business owners who are using the internet as a platform for marketing their products and services has continued to rise by an alarming rate. Today, almost 100 % of the large scale business entities in developed countries are available on the internet and they use the internet for marketing a variety of products and services.