OUR TRACTION

Key market drivers

• Growing target customers driving increase in wine cellar demand Multiple levers for profitable and responsible growth

• Increase penetration in North America and enter APAC, high-potential geographies • Evolution of average selling prices of wine cellars, leveraging on brand positioning • Enhancement of turn-key service proposal through High-End Services Division • Digital presence, aspirational content and experience (web, social, content, user experience, VR, smart lead generation campains)

• Continuous expansion of product portfolio, also in new segments, implementing sustainable technologies and multi-fonctionnal space solutions • Leverage partnerships with extended services • Innovation, with an emphasis on environmental and sustainability needs