Iconic Water Tower Aid TO EDC MARKETING EFFORTS

and undergirded the water tower so it could stand and be illuminated for generations more. Through no longer a part of the water infrastructure in Celina, it will forever rise as a monument to the past and to light the ways of time for decades to come.

The Celina EDC, recognizing the community’s shared love for this iconic treasure, recently set out to adapt its image into all branding for our work with local businesses and in our recruiting efforts around the country. Over a year ago, the EDC formed a group of longtime residents and some new to the area to strategically identify ways to use the water tower image as a beacon for small business, just as it served to welcome families across time. Along with the image, a slogan that could tell our story in just a few works. From the discussions came our new water tower logo and motto, “Hometown Spirit, Business Friendly.”

Local Business Programs

Local Business Programs

As a leading, emerging city in the United States, Celina fosters one of the most unique blends of history and progress. In this historic Texas hometown, we preserve our past and honor the traditions that have shaped us. Residents and visitors can immerse themselves in the endearing charm of yesterday as they stroll through Celina’s beloved historic Downtown Square and neighborhoods, stop by our heritage museum, or traverse across our remaining brick streets.

Along with that rich heritage, we bear a bold and strategic vision for tomorrow. Through our high standards for developing family-friendly neighborhoods, the success of our locally-supported businesses, and Celina ISD’s awardwinning schools, this truly is the most attractive and charming place in Texas to live, work, and raise a family. Those who visit or plant here will join those who have lived here for generations in quickly understanding why our motto in Celina is “Life Connected.”

Few iconic places or things are venerated in Celina more than our historic water tower. Standing at a tall watch overlooking our Downtown Square, the water tower has been a beacon welcoming folks home for generations. The foresight of City leaders in March 2017 perpetually preserved this icon from being torn down as it aged beyond repair. Their bold investment structurally repaired

Rolling out the new marketing campaign would take time, but the EDC Board knew immediately that a scaled replica of the water tower would be a fitting tribute to the icon and a memorable visual at trade shows, EDC gatherings, and in special moments around town. In January 2023, the 450lb. replica arrived, and it has already been the envy of other communities who boast a heritage like ours. The tribute tower looks and lights up exactly like our water tower. Locals will soon see this regularly displayed and illuminated at the EDC office on the history Downtown Square.

Make no mistake, this effort is underway not to idolize a tower, but to reflect to the world the beautiful heart and soul of our community. We want to inform those wishing to thrive here that Celina is a place where businesses help businesses and where people help people. Relationships make or break businesses in this City. From discussions with commercial brokers, to dreaming with developers, to sitting down with architects, engineers, designers, and builders, our EDC instills our heritage and our values while working to incentivize toward the future.

Some may be surprised by the way we economically develop and incentivize in Celina, but most have grown to appreciate it. They value the fact that the City will not acquiesce to the strongest developer’s arm on a deal. We simply cannot. Celina has tripled in population growth over the past decade, and there is no sign to an end of that multiplying effect. Knowing that, our response and our responsibility is crystal clear: we are going to work hard to guard and maintain the DNA of our community – one that prioritizes people – and from that, we know that the economics of the growth will follow. Simply stated, that’s Hometown Spirit. Business Friendly.

The Celina EDC is committed to supporting local business in Celina. The business retention and expansion (BRE) programs provided by our organization reflect this commitment. A list of all BRE programs managed by our office can be found below:

The Celina EDC is committed to supporting local business in Celina. The business retention and expansion (BRE) programs provided by our organization reflect this commitment. A list of all BRE programs managed by our office can be found below:

Annual Business Satisfaction Survey

Annual Business Satisfaction Survey

Business Appreciation Program

Business Appreciation Program

Business Connection Video Series

Business Connection Video Series

Business Area Focus Groups

Business Area Focus Groups

Celina Business Directory

Celina Business Directory

Monthly Local Business Report

B

Lalaina Alvarez

Business Retention & Expansion Specialist

Monthly Newsletter

Monthly Local Business Report

Monthly Newsletter

One-on-one Meetings

One-on-one Meetings

Quarterly Business Meetings

Contact Lalaina for further information on Celina EDC local business programs:

Email:

Shop Local Campaigns

Quarterly Business Meetings

Shop Local Campaigns

Office: 469-813-4199

Email: lalvarez@celinaedc.com

Mobile: 469-545-2399

Office: Mobile:

Office: 469-813-4199

Mobile: 469-545-2399

Office: Mobile: