City of Celina
2025 Sponsorship Opportunities
Beware! of the Square Sponsorship Packages
Beware! of the Square Fact Sheet
EVENT DETAILS
Date: October 25, 2025
Time: 4:00 - 9:00 PM
Location: Celina’s historic Downtown Square
Estimated Attendance: 7,500 - 10,000
Sponsorship Deadline: September 5, 2025
BEWARE! OF THE SQUARE - CELINA’S MOST SPOOKTACULAR EVENT!
Calling all ghouls, goblins, and Halloween enthusiasts of every age! Each year, Downtown Celina transforms into a spine-tingling wonderland as we celebrate the most spooktacular event of the season! There’s a reason we’re known as the Halloween Capital of North Texas, and this festival proves it.
Frightful Fun for Everyone
From trick-or-treating to a hair-raising haunted house, daring escape rooms, and a FREE Kids Zone, there’s no shortage of thrills! Let your creativity shine with pumpkin painting, and explore over 60 market vendors offering treats, treasures, and everything in between.
A Festival Like No Other
Whether you’re a zombie, Jedi, princess, or superhero, Beware! of the Square is where Halloween dreams come alive. This one-of-a-kind celebration draws thousands to Celina’s charming Downtown Square each year, blending spooky chills with sweet family fun.
Join the Halloween Magic
Celina loves a great festival, and Beware! of the Square is one of the City’s absolute best. From the festive atmosphere to the unforgettable activities, it’s a night you won’t want to miss.
Beware! of the Square 2024 Summary
2024 BEWARE! OF THE SQUARE ACHIEVEMENTS
Best in Texas: Best Event/Program Within an Event to Benefit a Cause (Texas Festival & Events Association)
Best in Texas: Best On-Site Decor (Texas Festival & Events Association)
Silver Award: Best Event (Within an Existing Festival) (Texas Festival & Events Association)
Bronze Award: Best T-Shirt Design (Texas Festival & Events Association)
SOCIAL MEDIA REACH: BY THE NUMBERS IN 2024
Facebook (Numbers courtesy of SproutSocial)
Impressions: 155.1K
Engagements: 5.6K
Engagement Rate: 3.6%
Instagram (Numbers courtesy of SproutSocial)
Impressions: 55.1K
Engagements: 1.3K
Engagement Rate: 2.3%
Audience by Gender: Women (64.3%)
Audience by Gender: Men (21.7%)
Audience by Gender: Unspecified (14.1%)
Audience by Age: 25 - 34 (27.7%)
Audience by Age: 35 - 44 (39.8%)
Audience by Age: 45 - 54 (18.8%)
E-NEWSLETTERS (Numbers courtesy of MailChimp)
Total Recipient Emails: 17.2K
Total Opens: 11.5K
Total Opens Percentage: 66.5%
Shuttles Sponsor ($3,500)
Sponsorship Package Included:
• Company Name connected as Shuttles Sponsor at Beware! of the Square 2025
• Company Logo featured on Event Signage located near Shuttles location
• Company Logo featured on (200) Event Posters distributed throughout community
• Company Name recognized in Emcee Announcements at Beware! of the Square 2025
• Company Logo + Link to your website on lifeincelinatx.com/beware
• Company Name mentioned in Social Media Posts relating to the Shuttles at Beware! of the Square 2025
• Company Name/Logo + Link to website featured in E-newsletters relating to Beware! of the Square 2025
• 10x10 booth space in prime location
Entertainment Sponsor ($3,500)
Sponsorship Package Included:
• Company Name connected as Entertainment Sponsor at Beware! of the Square 2025
• Company Logo featured on Event Signage located near Entertainment location
• Company Name/Logo featured on (200) Event Posters distributed throughout community
• Company Name recognized in Emcee Announcements at Beware! of the Square 2025
• Company Logo + Link to your website on lifeincelinatx.com/beware
• Company Name mentioned in Social Media Posts relating to Entertainment at Beware! of the Square 2025
• Company Name/Logo + Link to website featured in E-newsletters relating to Beware! of the Square 2025
• 10x10 booth space in prime location
Christmas on the Square 2025 Sponsorship Packages
Christmas on the Square Fact Sheet
EVENT DETAILS
Date: December 3, 2025
Time: 5:00 - 9:00 PM
Location: Celina’s historic Downtown Square
Estimated Attendance: 8,500 - 10,000
Sponsorship Deadline: October 3, 2025
CHRISTMAS ON THE SQUARE - CELINA’S HALLMARK HOLIDAY TRADITION
Ho! Ho! Ho! The most magical time of the year is here, and Christmas on the Square is back, bigger and better than ever! This free, family-friendly event transforms Celina’s Downtown Square into a charming, small-town Christmas celebration that feels like something straight out of a Hallmark movie.
Celebrate the Spirit of the Season
Step into a winter wonderland where you can stroll under twinkling lights, enjoy festive decorations, and immerse yourself in the cozy atmosphere that makes Christmas on the Square a must-attend holiday event. It’s the perfect opportunity to create memories with neighbors, friends, and family in a magical setting.
A Signature Holiday Festival
From holiday music to seasonal treats, Christmas on the Square has something for everyone. Children can meet Santa, enjoy fun activities, and experience the wonder of the season while parents indulge in the festive charm of Celina’s historic downtown.
Join us this holiday season to share in the joy, laughter, and warmth of our beloved community! It’s a celebration you won’t want to miss!
Christmas on the Square 2024 Summary
SOCIAL MEDIA REACH: BY THE NUMBERS IN 2024
Facebook (Numbers courtesy of SproutSocial)
Impressions: 118.9K
Engagements: 4.2K
Engagement Rate: 3.5%
Instagram (Numbers courtesy of SproutSocial)
Impressions: 69.3K
Engagements: 1.8K
Engagement Rate: 2.6%
Audience by Gender: Women (63.9%)
Audience by Gender: Men (21.9%)
Audience by Gender: Unspecified (14.2%)
Audience by Age: 25 - 34 (27.3%)
Audience by Age: 35 - 44 (40.2%)
Audience by Age: 45 - 54 (18.9%)
E-NEWSLETTERS (Numbers courtesy of MailChimp)
Total Recipient Emails: 17.2K
Total Opens: 11.7K
Total Opens Percentage: 68.2%
Partner Sponsor ($1,000)
Sponsorship Package Included:
•Company Name connected as a Partner Sponsor at Christmas on the Square 2025
•Company Name/Logo featured on (200) Event Posters distributed throughout community
•Company Name recognized in Emcee Announcements at Christmas on the Square 2025
•Company Logo + Link to your website on lifeincelinatx.com/christmasonthesquare
•10x10 booth space
