Celerity may june 2017 web version

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Publisher's Note

Sweating it for the

July 01 GST rain Dear Readers, dŚĞ ĐŽƵŶƚƌLJ ŝƐ ƐǁĞůƚĞƌŝŶŐ ŝŶ ƚŚĞ ƐƵŵŵĞƌ ŚĞĂƚ ĂŶĚ ƐŽŵĞ ŽĨ ƵƐ ǁŽƵůĚ ďĞ ƌĞĂĚLJŝŶŐ ĨŽƌ ǀĂĐĂƟŽŶƐ ƚŽ ĐŽŽůĞƌ ƉůĂĐĞƐ͕ ŚŽƉŝŶŐ ƚŚĂƚ ďLJ ƚŚĞ ƟŵĞ ǁĞ ĐŽŵĞ ďĂĐŬ͕ ĐůĂƌŝƚLJ ŽŶ '^d ǁŽƵůĚ ďĞ ĐŽŵƉůĞƚĞ͘ dŚŝƐ ƐƵŵŵĞƌ ǁŝůů ƐĞĞ ƚŚĞ ƐƚĂƚĞƐ ƉĂƐƐ ƚŚĞ ^'^d ďŝůůƐ ĂŶĚ ƚŚĞ ĮƚŵĞŶƚ ĐŽŵŵŝƩĞĞ ;Ă ƉĂŶĞů ǁŝƚŚŝŶ ƚŚĞ '^d ŽƵŶĐŝů ĐŽŶƐƟƚƵƚĞĚ ƚŽ ĚŝƐĐƵƐƐ ƚĂdž ƐůĂďƐͿ ĮŶĂůŝnjĞ ƚŚĞ ĐůĂƐƐŝĮĐĂƟŽŶ ŽĨ ŐŽŽĚƐ ĂĐƌŽƐƐ ƚŚĞ ĮǀĞ ƌĂƚĞͲ ƐůĂďƐ ;ŝ͘Ğ͘ Ϭй͕ ϱй͕ ϭϮй͕ ϭϴй ĂŶĚ ϮϴйͿ͘ dŚĞƌĞ ĂƌĞ ŝŶĚŝĐĂƟŽŶƐ ƚŚĂƚ ƚŚĞ ĞŶƚƌĂů 'ŽǀĞƌŶŵĞŶƚ ŝƐ ǁŽƌŬŝŶŐ ƚŽǁĂƌĚƐ Ă ƐŝŶŐůĞ ƌĂƚĞ ĨŽƌ ĞĂĐŚ ƉƌŽĚƵĐƚ ŐƌŽƵƉ ƚŽ ĂǀŽŝĚ ĐŽŵƉůĞdžŝƚLJ͘ &Žƌ ĞdžĂŵƉůĞ͕ Ăůů ƚLJƉĞƐ ŽĨ ĨŽŽƚǁĞĂƌ ĐŽƵůĚ ĂƩƌĂĐƚ ƚŚĞ ƐĂŵĞ ƌĂƚĞ͘ dŚĞ ĞŶƚƌĂů 'ŽǀĞƌŶŵĞŶƚ ĂůŽŶŐ ǁŝƚŚ DŝŶŝƐƚƌLJ ŽĨ &ŝŶĂŶĐĞ ĂŶĚ ƌĞůĂƚĞĚ ĂƐƐŽĐŝĂƟŽŶƐ ŝƐ ƉƵůůŝŶŐ ŽƵƚ Ăůů ƚŚĞ ƐƚŽƉƐ ƚŽ ƵƐŚĞƌ ŝŶ ƚŚĞ '^d ƌĞŐŝŵĞ ŽŶ :ƵůLJ ϭ͕ ϮϬϭϳ͘ All large corporates have been preparing, and gearing up to be compliant themselves, they are also ƌĞĂĐŚŝŶŐ ŽƵƚ ƚŽ ƚŚĞŝƌ ƚƌĂĚĞ ƉĂƌƚŶĞƌƐ ĂŶĚ ǀĞŶĚŽƌƐ ƚŽ ŚĞůƉ ƚŚĞŵ ŝŶ ƚŚĞ ƚƌĂŶƐŝƟŽŶ͘ tŚŝůĞ ƚŚĞ '^d ƐƚŽƌLJ ŝƐ ďĞŝŶŐ ǁƌŝƩĞŶ͕ ǁĞ Ăůů ĐŽŶƟŶƵĞ ƚŽ ŝŶŶŽǀĂƚĞ ĂŶĚ ƐƚƌĂƚĞŐŝnjĞ ƚŽ ƌĞĚƵĐĞ ĐŽŵƉůĞdžŝƟĞƐ ĂŶĚ ĂůŝŐŶ ŽƵƌƐĞůǀĞƐ ƚŽ ǁŝŶ ŽǀĞƌ ŽƵƌ ĐƵƐƚŽŵĞƌƐ͘ WĂƌůĞ ŐƌŽ͛Ɛ ŐŽŽĚ ŽůĚ ŵĂŶŐŽ ĨƌƵŝƚ ĚƌŝŶŬ &ƌŽŽƟ͕ ŶŽǁ ĐŽŵĞƐ ǁŝƚŚ ĂŶ ĂĚĚĞĚ &ŝnjnj ŝŶƚŽ ŝƚ ĂŶĚ Ă ƚĂƌŐĞƚ ŽĨ ŵŽƌĞ ƚŚĂŶ ϯy ŐƌŽǁƚŚ ŝŶ ϱ LJĞĂƌƐ͘ Ɛ /ŶĚŝĂ ŐƌŽǁƐ ŝƚƐ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĂŵďŝƟŽŶ͕ 'ŽĚƌĞũ Θ ŽLJĐĞ ŚĂƐ ďĞĞŶ ǁŽƌŬŝŶŐ ƚŽǁĂƌĚƐ ĚĞǀĞůŽƉŝŶŐ ĂůƚĞƌŶĂƟǀĞ ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ ŶŽŶͲŚĂnjĂƌĚŽƵƐ ŝŶĚƵƐƚƌŝĂů ǁĂƐƚĞ ƚŚƌŽƵŐŚ ŝƚƐ WƵŶĈŚ WƌŽũĞĐƚ͘ >Žƚ ŽĨ ǁŽƌŬ ŝƐ ĂůƐŽ ďĞŝŶŐ ĚŽŶĞ ŽŶ ƚĞĐŚŶŽůŽŐLJ ĂŶĚ ĚŝŐŝƟnjĂƟŽŶ͘ ^ŽŌǁĂƌĞ ĮƌŵƐ ůŝŬĞ : ĂƌĞ ŚĞůƉŝŶŐ ĐŽŵƉĂŶŝĞƐ ĚĞĐŝƉŚĞƌ ƵŶƐƚƌƵĐƚƵƌĞĚ ĂŶĚ ƐĐĂƩĞƌĞĚ ĚĂƚĂ ŝŶƚŽ ŵĞĂŶŝŶŐĨƵů ŝŶƐŝŐŚƚƐ ĂŶĚ ďĞŶĐŚŵĂƌŬ ƚŚĞŝƌ ŽƉĞƌĂƟŽŶƐ͘ ŶũŽLJ ƚŚĞ ƐƵŵŵĞƌƐ ĂŶĚ ƚŚĂŶŬ LJŽƵ ĨŽƌ ƌĞĂĚŝŶŐ ŽƵƌ ŵĂŐĂnjŝŶĞ͘ Ɛ ĂůǁĂLJƐ͕ ǁĞ ǁĞůĐŽŵĞ LJŽƵƌ ĐŽŵŵĞŶƚƐ ĂŶĚ ƐƵŐŐĞƐƟŽŶƐ ŽŶ ŚŽǁ ǁĞ ĐŽƵůĚ ŝŵƉƌŽǀĞ ŽƵƌƐĞůǀĞƐ͘

Ch Charulata Bansal Publisher ŚĂƌƵůĂƚĂ͘ďĂŶƐĂůΛĐĞůĞƌŝƚLJŝŶ͘ĐŽŵ ǁǁǁ͘ĐĞůĞƌŝƚLJŝŶ͘ĐŽŵ Published by Charulata Bansal on behalf of Celerity India Marketing Services Edited by: Prerna Lodaya • e-mail: prerna.lodaya@celerityin.com Designed by: DesignStyle Studios • e-mail: designstylestudios@gmail.com 1504, Darshan Heights, B M Marg, Off Tulsipipe Road, Elphinstone (West), Mumbai- 400013 Tel. No.: +91 9821245526 • e-mail: Charulata.bansal@celerityin.com Printed by: Magna Graphics (India) Limited, 101 C & D, Government Industrial Estate, Kandivli (West), Mumbai- 400067.

Logistics Partner: Blue Dart Express Limited

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CONTENTS

Vol. 1 • ISSUE 3 • MAY-JUNE 2017

COVER STORY 20 d, &/ /^ < tŝƚŚ Ă ŵŝƐƐŝŽŶ ƚŽ ŐĞƚ ďĂĐŬ ƚŽ ƚŚĞ ƉŽůĞ ƉŽƐŝƟŽŶ͕ WĂƌůĞ ŐƌŽ ŚĂƐ ƐĞƚ ĨŽƌ ŝƚƐĞůĨ ĂŶ ĞŶǀŝŽƵƐ ƚĂƌŐĞƚ ŽĨ ĂƩĂŝŶŝŶŐ ϭϬ͕ϬϬϬ ĐƌŽƌĞ ƚƵƌŶŽǀĞƌ ďLJ ϮϬϮϮ ĂŶĚ ŝƐ ǁĞůů ŽŶ ŝƚƐ ŵŝƐƐŝŽŶ ƚŽ ƌĞĨƌĞƐŚ /ŶĚŝĂ͘

OUTLOOK 06 '^d /DW d ʹ ŚŽůŝƐƟĐ ƉĞƌƐƉĞĐƟǀĞ Manish Saigal͕ D ͕ ůǀĂƌĞnj Θ DĂƌƐĂů ; ΘDͿ͕ ƐŚĂƌĞƐ ǁŝƚŚ ƵƐ ƉŽƐƚͲ'^d ŝŵƉůŝĐĂƟŽŶƐ ŽŶ ǀĂƌŝŽƵƐ ŝŶĚƵƐƚƌLJ ǀĞƌƟĐĂůƐ͘

OPINION 08 LJĞŝŶŐ ^ D ĐŽŶƐŽůŝĚĂƟŽŶ ƉŽƐƚͲ'^d Lalit Malik͕ &K͕ ĂďƵƌ /ŶĚŝĂ >ƚĚ͕͘ ƚĂůŬƐ ĂďŽƵƚ ƐƵƉƉůLJ ĐŚĂŝŶ ĐŽŶƐŽůŝĚĂƟŽŶ ƐƚƌĂƚĞŐŝĞƐ ƉŽƐƚͲ'^d

10 'ĞƫŶŐ '^d ƌĞĂĚLJ ǁŝƚŚ ĂŶ ĞdžƉĂŶĚĞĚ ƉŽƌƞŽůŝŽ Chandru Kalro͕ D ͕ dd< WƌĞƐƟŐĞ͕ ŽīĞƌƐ ŝŶƐŝŐŚƚƐ ŝŶƚŽ ĐŽŵƉĂŶLJ͛Ɛ ƌĞĂĚŝŶĞƐƐ ƚŽǁĂƌĚƐ '^d

LEADERSHIP 17 DĂŬŝŶŐ ůĂƐƚ ŵŝůĞ ĐŽŶǀĞŶŝĞŶƚ Malcolm Monteiro͕ K ƐŝĂ WĂĐŝĮĐ͕ ,> Ğ ŽŵŵĞƌĐĞ͕ ĚĞĐŽĚĞƐ ƚŚĞ ŝŵƉŽƌƚĂŶĐĞ ŽĨ ůĂƐƚ ŵŝůĞ ĚĞůŝǀĞƌLJ

INTERVIEWS 11 ^ŝŵƉůŝĨLJŝŶŐ ĐŽŵƉůĞdžŝƟĞƐ ƚŚƌŽƵŐŚ ĚĂƚĂ Θ ŝŶƐŝŐŚƚƐ Girish Rishi͕ K Θ DĞŵďĞƌ ŽĂƌĚ ŽĨ ŝƌĞĐƚŽƌƐ͕ : ^ŽŌǁĂƌĞ͕ ŝƐ ĞdžĐŝƚĞĚ ƚŽ ďĞ ŝŶ ƚŚĞ ŵŝĚƐƚ ŽĨ ĚĂƚĂ ĚƌŝǀĞŶ ƐĐŝĞŶĐĞ͕ ŵĂĐŚŝŶĞ ůĞĂƌŶŝŶŐ ĂŶĚ /ŶƚĞƌŶĞƚ ŽĨ dŚŝŶŐƐ

14 ƌĞĂƟŶŐ ƚŚĞ ŶĞǁ Ankit Gupta͕ ^ĞŶŝŽƌ ŝƌĞĐƚŽƌ͕ ^ D͕ ĂĚŝĚĂƐ 'ƌŽƵƉ /ŶĚŝĂ͕ ŽŶ ďĞĐŽŵŝŶŐ Ă ƉƌĞĨĞƌƌĞĚ ƐƉŽƌƚƐ ĨĂƐŚŝŽŶ ďƌĂŶĚ

24 ŽŵƉůĞdžŝƚLJ ŝƐ ŽƵƌ ƐƚƌĞŶŐƚŚ Sandeep Baxla͕ ,ĞĂĚ ^ƵƉƉůLJ ŚĂŝŶ ʹ /ŶĚŝĂ ƐƵďͲĐŽŶƟŶĞŶƚ͕ ,ĞŶŬĞů ĚŚĞƐŝǀĞƐ dĞĐŚŶŽůŽŐŝĞƐ͕ ŽŶ ĂŐŝůŝƚLJ ďĞŝŶŐ Ă ĐƌŝƟĐĂů ƐƵĐĐĞƐƐ ĨĂĐƚŽƌ ĨŽƌ ,ĞŶŬĞů ŝŶ ƚŚĞ ĨƵƚƵƌĞ

28 /ĐŽŶŝĐ ĞƐƐĞŶĐĞ <ĞǀĞŶƚĞƌƐ &ŽƵŶĚĞƌƐ ŐĞƚ ĐĂŶĚŝĚ ĂďŽƵƚ ƌĞǀĂŵƉŝŶŐ ƚŚŝƐ ŝĐŽŶŝĐ ďƌĂŶĚ ǁŚŝůĞ ŬĞĞƉŝŶŐ ƚŚĞ ĞƐƐĞŶĐĞ ŝŶƚĂĐƚ

35 >ŝĨĞ͛Ɛ ĚLJŶĂŵŝĐ KK Kaul͕ D ͕ WĂŶƚŽƐ >ŽŐŝƐƟĐƐ /ŶĚŝĂ͕ ŚŝŐŚůŝŐŚƚƐ ^ D ƐƚƌĂƚĞŐŝĞƐ ƌĞǀŽůǀŝŶŐ ĂƌŽƵŶĚ ͚ŵĞĞƚ ƚŚĞ ŵĂƌŬĞƚ͛

GAMECHANGER 30 'ŽŝŶŐ njĞƌŽ ǁĂƐƚĞ Hemmant Jha͕ ŚŝĞĨ ĞƐŝŐŶ KĸĐĞƌ ʹ /ŶŶŽǀĂƟŽŶ Θ ĞƐŝŐŶ ĞŶƚĞƌ͕ 'ŽĚƌĞũ Θ ŽLJĐĞ DĨŐ͘ Ž͘ >ƚĚ͕͘ ĞŶůŝŐŚƚĞŶƐ ƵƐ ŽŶ ƚŚĞ ƐƵƐƚĂŝŶĂďůĞ ĞdžƉĂŶƐĞ ĂŚĞĂĚ

FOCUS 32 ŝƐƌƵƉƟŽŶ ŝƐ ŚĞƌĞ ƚŽ ƐƚĂLJ Professor N Viswanadham ŽīĞƌƐ ŝŶƐŝŐŚƚƐ ŝŶƚŽ ƚŚĞ ŶĞĞĚ ĨŽƌ ƌĞǀŝƐŝƟŶŐ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ ƚŽ ǁŝŶ ƚŚĞ ŐůŽďĂů ƌĂĐĞ

RECAP 38 dƌĞŶĚŝŶŐ ŝŶ /ŶĚŝĂ ^ƵƉƉůLJ ĐŚĂŝŶ ŶĞǁƐ Θ ǀŝĞǁƐ ĐƵƌƌĞŶƚůLJ ƚƌĞŶĚŝŶŐ EDITOR: WƌĞƌŶĂ >ŽĚĂLJĂ Cover image courtesy: Parle Agro

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JOIN THE NEW AGE The age of simple warehouses to store goods is gone. It’s time for new age turnkey solutions that maximize supply chain efficiency while minimize operating costs.

Embassy Industrial Parks provides build to suit spaces to meet the need for modern industrial and warehousing spaces.

Bird’s eye view of Embassy Industrial Park, Chakan, Pune

Seven key markets – Ahmedabad, Bangalore, Chennai, Delhi NCR, Hyderabad, Mumbai & Pune. z

Planned Pl d development d l t off 15 – 20 million illi sq ft off modern d industrial and warehousing space.

z

Strategically located with good connectivity to Highways, Consumption Centres & Airports.

z

Parks are spread over 50 – 200 acres in each location.

z

Embassy Group has executed 37 million sq ft space with 150 client relationships based on leasing model.

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For more information, reach us at info@embassyindustrialparks.com www.embassyindustrialparks.com

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OUTLOOK

As the implementation of GST is just around the corner, it’s time to shift our focus towards the nitty-gritties involved in smooth functioning in the post-GST era. This analytical piece

by Manish Saigal, MD, Alvarez & Marsal (A&M), aims to help you take the right route by discovering the treasure chest that the GST beholds…

N

Žǁ ƚŚĂƚ ƌŽůůͲŽƵƚ ĚĂƚĞ ĨŽƌ '^d ŝƐ ĂůŵŽƐƚ ĐĞƌƚĂŝŶ͕ ŝŶĚƵƐƚƌLJ ĞdžƉĞƌƚƐ ĂŶĚ ĂĚǀŝƐŽƌƐ ĂƌĞ ƚĂŬŝŶŐ Ă ĐůŽƐĞƌ ůŽŽŬ ŽŶ ƉŽƚĞŶƟĂů ŝŵƉĂĐƚ ŽĨ '^d ŝŶ ŵĞĚŝƵŵ ĂŶĚ ůŽŶŐ ƚĞƌŵ͘ dŚĞ ĨŽĐƵƐ ŚĂƐ ŶŽǁ ƐŚŝŌĞĚ ĨƌŽŵ ƉŽůŝĐLJ ŐƵŝĚĞůŝŶĞƐ ƚŽ ŝŵƉůĞŵĞŶƚĂƟŽŶ ĨƌĂŵĞǁŽƌŬ͘ tĞ ďĞůŝĞǀĞ ƚŚĂƚ '^d ŝŵƉĂĐƚ ŽŶ ǀĂƌŝŽƵƐ ŝŶĚƵƐƚƌŝĞƐ ĐĂŶ ďĞ ĐůĂƐƐŝĮĞĚ ƵŶĚĞƌ ĨŽůůŽǁŝŶŐ ŬĞLJ ƉĂƌĂŵĞƚĞƌƐ͗ īĞĐƟǀĞ ƚĂdž ƌĂƚĞ ʹ ƉƌĞͲΘ ƉŽƐƚ '^d͖ ŝŶĚƵƐƚƌLJ ƐƚƌƵĐƚƵƌĞ ʹ ƐƚƌƵĐƚƵƌĂů ŝŵƉĂĐƚ ŽŶ ƐŵĂůůĞƌ ĐŽŵƉĂŶŝĞƐ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌLJ͖ ƐƵƉƉůŝĞƌ ŝŶĚƵƐƚƌLJ ʹ ŝŵƉĂĐƚ ŽŶ ƐƵƉƉůŝĞƌ ďĂƐĞ͖ ĚŝƐƚƌŝďƵƟŽŶ ʹ ĞdžŝƐƟŶŐ ĚŝƐƚƌŝďƵƟŽŶ ŶĞƚǁŽƌŬ ĂŶĚ '^d ŝŵƉĂĐƚ͖ ĂŶĚ ůŽŐŝƐƟĐƐ͕ ĞƐƉĞĐŝĂůůLJ ǁĂƌĞŚŽƵƐŝŶŐ ĨŽŽƚƉƌŝŶƚ͘ KƵƌ ǀŝĞǁ ĂĐƌŽƐƐ ǀĂƌŝŽƵƐ ŝŶĚƵƐƚƌŝĞƐ ĐĂŶ ďĞ ƐƵŵŵĂƌŝnjĞĚ ĂƐ ĨŽůůŽǁƐ͗

ĐĂƚĞŐŽƌLJ ĂƉƉůŝĂŶĐĞƐ ;ĞdžŝƐƟŶŐ ĞīĞĐƟǀĞ ƚĂdž ƌĂƚĞ ʹ ĂƌŽƵŶĚ ϮϰͲϯϮй͖ '^d ƌĂƚĞƐ ʹ ůŝŐŚƚ ĂƌƟĐůĞƐ Ͳ Εϭϴй͖ ŚĞĂǀLJ ĂƌƟĐůĞƐ ʹ ϮϴйͿ͘ '^d ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ŝŵƉĂĐƚ ůŽŐŝƐƟĐƐ ŝŶ ĐŽŶƐƵŵĞƌ ĚƵƌĂďůĞ ŝŶĚƵƐƚƌLJ͘ Ɛ ďƵůŬ ŽĨ ĮŶŝƐŚĞĚ ƉƌŽĚƵĐƚƐ ƚƌĂǀĞů ƚŽ ƐƉŽŬĞƐ ;ƐƚĂƚĞ t,ƐͿ ĨƌŽŵ ŵŽƚŚĞƌ ŚƵď͕ ƚŚĞƌĞ ŝƐ Ă ƐĐŽƉĞ ƚŽ ƌĞĚƵĐĞ ƚŚĞ ŶƵŵďĞƌ ŽĨ ƐƉŽŬĞƐ ƉŽƐƚ '^d͕ ĂƐ ŐŽŽĚƐ ĐŽƵůĚ ďĞ ƚƌĂŶƐĨĞƌƌĞĚ ĨƌŽŵ ŵŽƚŚĞƌ t, ƚŽ Θ& ĂŐĞŶƚƐ ĚŝƌĞĐƚůLJ͘ ^ƚĂƚĞ t, ĂƌĞĂ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ĚĞĐƌĞĂƐĞ ďLJ ϳй ŽǁŝŶŐ ƚŽ ƐĂĨĞƚLJ ƐƚŽĐŬ ĂŶĚ ůĂLJŽƵƚ ƵƟůŝnjĂƟŽŶ ďĞŶĞĮƚƐ ŽĨ ĐŽŶƐŽůŝĚĂƟŽŶ͘

Textiles/Apparels

Automotive īĞĐƟǀĞ ƚĂdž ƌĂƚĞ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ďĞ ůŽǁĞƌ ƉŽƐƚ '^d͘ džŝƐƟŶŐ ĞīĞĐƟǀĞ ƚĂdž ƌĂƚĞ ƌĂŶŐĞƐ ĨƌŽŵ Ϯϴ Ͳ ϯϮй ŽŶ ƐŵĂůů ĐĂƌƐ͕ ƚǁŽͲǁŚĞĞůĞƌƐ Θ ĐŽŵŵĞƌĐŝĂů ǀĞŚŝĐůĞƐ ƚŽ ŽǀĞƌ ϰϮй ĨŽƌ ƐĞĚĂŶƐ Θ ŽǀĞƌ ϱϬй ĨŽƌ ^hsƐ͘ '^d ƌĂƚĞ ŽŶ ĂƵƚŽŵŽďŝůĞƐ ŝƐ ĐƵƌƌĞŶƚůLJ ĞdžƉĞĐƚĞĚ ƚŽ ďĞ Ϯϴй ĂŶĚ ĂĚĚŝƟŽŶĂů ĐĞƐƐ ĨŽƌ ůƵdžƵƌLJ ĐĂƌƐ͘ /ŵƉĂĐƚ ŽŶ ƐƵƉƉůŝĞƌ ďĂƐĞ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ďĞ ƉŽƐŝƟǀĞ ĚƵĞ ƚŽ ĨŽůůŽǁŝŶŐ ƌĞĂƐŽŶƐ͗ tŝƚŚ ŶŽ ĂĚĚŝƟŽŶĂů Ϯй ^d͕ ŝŶƚĞƌƐƚĂƚĞ ƐƵƉƉůŝĞƌƐ ǁŽƵůĚ ďĞ ŵŽƌĞ ƉƌŝĐĞ ĐŽŵƉĞƟƟǀĞ ĂŶĚ ŝŶƚĞƌƐƚĂƚĞ ƉƌŽĐƵƌĞŵĞŶƚ ǁŽƵůĚ ŝŶĐƌĞĂƐĞ͘ ^ƵƉƉůŝĞƌ ďĂƐĞ ŝƐ ŶŽƚ ƌĞƋƵŝƌĞĚ ƚŽ ƐĞƚƵƉ ƐŚŽƉƐ ŶĞĂƌ K DƐ ƚŽ ĐůĂŝŵ s d ĐƌĞĚŝƚ͕ ƌĞƐƵůƟŶŐ ŝŶ ůŽǁĞƌ ĐĂƉŝƚĂů ĞdžƉĞŶĚŝƚƵƌĞ͘ ůĂƐƐ ͬ ƐƵƉƉůŝĞƌƐ ǁŽƵůĚ ďĞŶĞĮƚ ŵŽƌĞ͘ ŽŵƉĂŶŝĞƐ ŽīĞƌŝŶŐ ũŽď ǁŽƌŬ ĂŶĚ ƚŽŽůŝŶŐ ĐŽƵůĚ ďĞŶĞĮƚ ŝŶ ŵĞĚŝƵŵͲƚĞƌŵ ĚƵĞ ƚŽ ĐůĂƌŝƚLJ ŝŶ ƚĂdž ƌĞŐŝŵĞ͘

ĐŚĂŶŐĞƐ ĞdžƉĞĐƚĞĚ ŝŶ ĚŝƐƚƌŝďƵƟŽŶ ĂŶĚ ůŽŐŝƐƟĐƐ͘ ŝƐƚƌŝďƵƟŽŶ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ŐĞƚ ƐƚƌĞĂŵůŝŶĞĚ ĚƵĞ ƚŽ ĐŽŵƉůŝĂŶĐĞ ƐƚĂŶĚĂƌĚƐ͕ ůĞĂĚŝŶŐ ƚŽ ĞŵĞƌŐĞŶĐĞ ŽĨ ƐƵƉĞƌ ĂŶĚ ŶĂƟŽŶĂů ĚŝƐƚƌŝďƵƚŽƌƐ͘ ƵƌƌĞŶƚůLJ ůĂƌŐĞ &D ' ĐŽŵƉĂŶŝĞƐ ƐĞůů ŐŽŽĚƐ ƚŚƌŽƵŐŚ ϯϬͲ ϯϱ ƌĞŐŝŽŶĂů ǁĂƌĞŚŽƵƐĞƐ͘ dŚŝƐ ĨŽŽƚƉƌŝŶƚ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ĐŽŵĞ ĚŽǁŶ ƚŽ ϮϬͲϮϱ ŽǀĞƌ ŶĞdžƚ ϮͲϯ LJĞĂƌƐ ƉŽƐƚ '^d͕ ƚŚĞƌĞďLJ ƌĞĚƵĐŝŶŐ ƐƵƉƉůLJ ĐŚĂŝŶ ĐŽƐƚƐ ƐŝŐŶŝĮĐĂŶƚůLJ͘

Consumer durables /ŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ '^d ĐŽƵůĚ ƌĞƐƵůƚ ŝŶ ƚŚĞ ƌĞĚƵĐƟŽŶ ŽĨ ĞīĞĐƟǀĞ ƚĂdž ƌĂƚĞ ŽĨ ůŽǁ

īĞĐƟǀĞ ƚĂdž ƌĂƚĞ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ŚĂǀĞ Ă ŶĞŐĂƟǀĞ ŝŵƉĂĐƚ ŽŶ ƚŚĞ ŶĂƚƵƌĂů ĮďƌĞ ŝŶĚƵƐƚƌLJ͘ dŚŝƐ ĐŽƵůĚ ƌĞƐƵůƚ ŝŶ ĐŽŵƉĞƟƟǀĞŶĞƐƐ ŽĨ ƐLJŶƚŚĞƟĐ ĮďƌĞƐ͘ dŚĞ ŝŶĚƵƐƚƌLJ ƐƚƌƵĐƚƵƌĞ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ĨĂǀŽƌ ŽƌŐĂŶŝnjĞĚ ƉĂƌƟĐŝƉĂŶƚƐ ƉŽƐƚ '^d͗ dŚĞ ĐƵƌƌĞŶƚ ŽƌŐĂŶŝnjĞĚ ƐŚĂƌĞ ŝƐ ϯϲй͖ ĐŽƐƚ ŽĨ ĐŽŵƉůŝĂŶĐĞ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ŝŶĐƌĞĂƐĞ ƐŚĂƌĞ ŽĨ ŽƌŐĂŶŝnjĞĚ ƉůĂLJĞƌƐ͘ DĂŶŵĂĚĞ ĮďƌĞƐ ǁŽƵůĚ ďĞ ŵŽƌĞ ĐŽƐƚ ĐŽŵƉĞƟƟǀĞ ĚƵĞ ƚŽ ŝŶƉƵƚ ĐƌĞĚŝƚ ĂǀĂŝůĂďŝůŝƚLJ͘ dŚŝƐ ǁŽƵůĚ ƉŽƚĞŶƟĂůůLJ ůĞĂĚ ƚŽ ƐƵďƐƟƚƵƟŽŶ ŽĨ ŶĂƚƵƌĂů ĮďƌĞƐ ǁŝƚŚ ŵĂŶŵĂĚĞ ĮďƌĞƐ͘

Chemical industry ƵƌƌĞŶƚ ƌĂƚĞ ŽĨ ĞdžĐŝƐĞ ĚƵƚLJ ŽŶ ŵŽƐƚ ĐŚĞŵŝĐĂůƐ ŝƐ ϭϮ͘ϱй ǁŝƚŚ ĞdžĐĞƉƟŽŶƐ ĨŽƌ ƉƌŽĚƵĐƚƐ ůŝŬĞ ĂŶŝŵĂů Žƌ ǀĞŐĞƚĂďůĞ ďĂƐĞĚ ĨĞƌƟůŝnjĞƌƐ͕ ǁŚŝĐŚ ĂƌĞ ĞdžĞŵƉƚĞĚ͘ īĞĐƟǀĞ ƚĂdž ƌĂƚĞƐ ĨŽƌ ƉĂŝŶƚƐ͕ ŝŶĚƵƐƚƌŝĂů Θ ĐŽŶƐƚƌƵĐƟŽŶ ĐŚĞŵŝĐĂůƐ ƚŽ ďĞ ƌĞĚƵĐĞĚ ĨƌŽŵ Ϯϰ ʹ Ϯϲй ƉƌĞͲ'^d ƚŽ ϭϴй ƉŽƐƚͲ'^d͘ ^ĞƌǀŝĐĞ ƌĞůĂƚĞĚ ĞdžƉĞŶƐĞƐ ŝŶĐůƵĚŝŶŐ ƌĞŶƚ͕ ĐŽŶƚƌĂĐƚ

FMCG WŽƐƚ '^d͕ ĞīĞĐƟǀĞ ƚĂdž ƌĂƚĞƐ ĂƌĞ ŶŽƚ ĞdžƉĞĐƚĞĚ ƚŽ ĐŚĂŶŐĞ ƐŝŐŶŝĮĐĂŶƚůLJ͘ ,ŽǁĞǀĞƌ͕ ƐĞƌǀŝĐĞ ƚĂdž ŽŶ ZĞŶƚ ;Ϭ͘ϮͲϬ͘ϳй ŽĨ ZĞǀĞŶƵĞͿ ĂŶĚ ĚŝƐƚƌŝďƵƟŽŶ ĞdžƉĞŶƐĞƐ ;Εϰ͘ϳй ŽĨ ƉĂĐŬĂŐĞĚ ĨŽŽĚƐ͕ ŚŽŵĞ Θ ƉĞƌƐŽŶĂů ĐĂƌĞ ʹ ϲ͘ϴй͕ ŽůĚ ďĞǀĞƌĂŐĞƐ ʹ ϭϬ͘ϭйͿ ĐĂŶŶŽƚ ďĞ ĐƵƌƌĞŶƚůLJ ƐĞƚ Žī ĂŐĂŝŶƐƚ ŽƵƚƉƵƚ s d ůŝĂďŝůŝƚLJ͘ WŽƐƚ '^d͕ ƚŚŝƐ ƐĞƚ Žī ǁŝůů ďĞ ƉŽƐƐŝďůĞ͘ dŚĞƌĞ ĂƌĞ ƐŝŐŶŝĮĐĂŶƚ

Service related expenses like rentals would currently account for 5-8% of sales for top modern retailers. The service tax paid on this input will be creditable post GST. As service tax on key input costs like rent / contract labour can now be set off against output VAT liability, modern retailers would benefit.

Ϭϲ | CELERITY • May 2017

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OUTLOOK ^> d '^d /DW d KE s Z/Kh^ /E h^dZ/ ^ Industry

Growth

Industry structure

Supplier industry

ŝƐƚƌŝďƵƟŽŶ

>ŽŐŝƐƟĐƐ

Overall impact

Auto FMCG dĞdžƟůĞƐ Chemicals Capital Goods Modern retail Pharma Consumer durables IT & Telecom Light electricals E-Commerce WŽƐŝƟǀĞ /ŵƉĂĐƚ

EĞƵƚƌĂů /ŵƉĂĐƚ

ůĂďŽƵƌ Θ ĚŝƐƚƌŝďƵƟŽŶ ĐŽƐƚ ĂĐĐŽƵŶƚ ĨŽƌ ϰ ʹ ϱ й ŽĨ ƐĂůĞƐ ǀĂůƵĞ͘ /ŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ '^d ǁŽƵůĚ ƌĞƐƵůƚ ŝŶ ĐƌĞĚŝƚĂďŝůŝƚLJ ŽĨ ŝŶƉƵƚ ƚĂdž ŽŶ ƚŚŝƐ͘ ŽƐƚ ŽĨ ĐŽŵƉůŝĂŶĐĞ ǁŽƵůĚ ďĞ ŚŝŐŚ ĨŽƌ ƐŵĂůů ĐŽŵƉĂŶŝĞƐ ŝŶ ƐĞŐŵĞŶƚƐ ƐƵĐŚ ĂƐ ƉůĂƐƟĐ ƉƌŽĚƵĐƚƐ Θ ƐƉĞĐŝĂůƚLJ ĐŚĞŵŝĐĂůƐ͕ ƌĞƐƵůƟŶŐ ŝŶ ĐŽŶƐŽůŝĚĂƟŽŶ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌLJ͘

Modern retail ^ĞƌǀŝĐĞ ƌĞůĂƚĞĚ ĞdžƉĞŶƐĞƐ ůŝŬĞ ƌĞŶƚĂůƐ ǁŽƵůĚ ĐƵƌƌĞŶƚůLJ ĂĐĐŽƵŶƚ ĨŽƌ ϱͲϴй ŽĨ ƐĂůĞƐ ĨŽƌ ƚŽƉ ŵŽĚĞƌŶ ƌĞƚĂŝůĞƌƐ͘ dŚĞ ƐĞƌǀŝĐĞ ƚĂdž ƉĂŝĚ ŽŶ ƚŚŝƐ ŝŶƉƵƚ ǁŝůů ďĞ ĐƌĞĚŝƚĂďůĞ ƉŽƐƚ '^d͘ Ɛ ƐĞƌǀŝĐĞ ƚĂdž ŽŶ ŬĞLJ ŝŶƉƵƚ ĐŽƐƚƐ ůŝŬĞ ƌĞŶƚ ͬ ĐŽŶƚƌĂĐƚ ůĂďŽƵƌ ĐĂŶ ŶŽǁ ďĞ ƐĞƚ Žī ĂŐĂŝŶƐƚ ŽƵƚƉƵƚ s d ůŝĂďŝůŝƚLJ͕ ŵŽĚĞƌŶ ƌĞƚĂŝůĞƌƐ ǁŽƵůĚ ďĞŶĞĮƚ͘

Pharmaceuticals WŚĂƌŵĂ ŝŶĚƵƐƚƌLJ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ǁŝƚŶĞƐƐ ƐŝŐŶŝĮĐĂŶƚ ŝŵƉĂĐƚ ŝŶ ĚŝƐƚƌŝďƵƟŽŶ ĂŶĚ ǁĂƌĞŚŽƵƐŝŶŐ͗ ŝƐƚƌŝďƵƚŽƌƐ ĐƵƌƌĞŶƚůLJ ƌĞƐƚƌŝĐƚ ƚŚĞŵƐĞůǀĞƐ ƚŽ Ă ƐƚĂƚĞ ĚƵĞ ƚŽ ^d ĂŶĚ ƚŚĞLJ ĐŽƵůĚ ŐƌŽǁ ďŝŐŐĞƌ ĂŶĚ ĐŽŶƐŽůŝĚĂƚĞ ĂĐƌŽƐƐ ƐƚĂƚĞƐ͘ ƵƌƌĞŶƚůLJ ƉŚĂƌŵĂĐĞƵƟĐĂů ĐŽŵƉĂŶŝĞƐ ŚĂǀĞ ŽǀĞƌ ϯϬ ƐƚĂƚĞ ǁĂƌĞŚŽƵƐĞƐ ;ϭϱϬϬϬ ʹ Ϯϱ͕ϬϬϬ ƐƋŌͿ ĂŶĚ ƚŚĞƐĞ ĂƌĞ ĞdžƉĞĐƚĞĚ ƚŽ ĐŽŶƐŽůŝĚĂƚĞ ƉŽƐƚ '^d͘

IT & telecom WŽƐƚ '^d͕ ƐŝŶŐůĞ ŶĂƟŽŶĂů ĚŝƐƚƌŝďƵƚŽƌ ;E Ϳ

EĞŐĂƟǀĞ /ŵƉĂĐƚ ĐŽƵůĚ ƐĞƌǀĞ ŵƵůƟƉůĞ ƐƚĂƚĞƐ ĨƌŽŵ ŵŽƚŚĞƌ ŚƵď͕ ŚĞŶĐĞ ƐĐŽƉĞ ƚŽ ĐŽŶƐŽůŝĚĂƚĞ E ͘ WŽƐƚ '^d͕ ƌĞƚĂŝů ƐŚĂƌĞ ŽĨ ŵŽĚĞƌŶ ƌĞƚĂŝů ƉůĂLJĞƌƐ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ŝŶĐƌĞĂƐĞ͘ >ŽŐŝƐƟĐƐ ĐĂŶ ĂůƐŽ ƵŶĚĞƌŐŽ ƐŽŵĞ ĐŚĂŶŐĞƐ͕ ǁŚŝĐŚ ĐĂŶ ďĞ ƐƵŵŵĂƌŝnjĞĚ ĂƐ ĨŽůůŽǁƐ͗ Ɛ ďƵůŬ ŽĨ ĮŶŝƐŚĞĚ ƉƌŽĚƵĐƚƐ ƚƌĂǀĞů ƚŽ ƐƚĂƚĞ t,Ɛ͕ ƚŚĞƌĞ ŝƐ Ă ƐĐŽƉĞ ƚŽ ƌĂƟŽŶĂůŝnjĞ ƚŚĞ ŶƵŵďĞƌ ŽĨ t,Ɛ ƉŽƐƚ '^d ĂƐ ŐŽŽĚƐ ĐŽƵůĚ ďĞ ƚƌĂŶƐĨĞƌƌĞĚ ĨƌŽŵ ŵŽƚŚĞƌ t, ƚŽ Θ& ĂŐĞŶƚƐ ĚŝƌĞĐƚůLJ͘ ^ƚĂƚĞ t, ĂƌĞĂ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ƌĞĚƵĐĞ ďLJ ϯй ƉŽƐƚ '^d ĂŶĚ ĨƵƌƚŚĞƌ ϭϵй ŝŶ ĐĂƐĞ ŽĨ ŝŵƉƌŽǀĞĚ ƌĂĐŬŝŶŐ͘

Light electricals ƉƉƌŽdž͘ ϳϱй ŽĨ ƚŚĞ ŝŶĚƵƐƚƌLJ ŝƐ ŽƌŐĂŶŝnjĞĚ͕ ǁŚŝĐŚ ŝƐ ĨƵƌƚŚĞƌ ĞdžƉĞĐƚĞĚ ƚŽ ŝŶĐƌĞĂƐĞ ƉŽƐƚ '^d͘ dĂdž ĐŽŵƉůŝĂŶĐĞ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ŝŶĐƌĞĂƐĞ ŝŶ ƐƵƉƉůLJ ĐŚĂŝŶ͕ ůĂƌŐĞ ůŝŐŚƚ ĞůĞĐƚƌŝĐĂů ĮƌŵƐ ǁŝůů ƵƐĞ ŝŶƉƵƚ ƚĂdž ĐƌĞĚŝƚƐ ĨƌŽŵ ƐƵƉƉůŝĞƌƐ͘ Ɛ ďƵůŬ ŽĨ ĮŶŝƐŚĞĚ ƉƌŽĚƵĐƚƐ ƚƌĂǀĞů ƚŽ ƌĞŐŝŽŶĂů t,Ɛ ĨƌŽŵ ĨĂĐƚŽƌLJͬŵŽƚŚĞƌ ŚƵď͕ ƚŚĞƌĞ ŝƐ Ă ƐĐŽƉĞ ƚŽ ĐŽŶƐŽůŝĚĂƚĞ t,Ɛ ƉŽƐƚ '^d͘

Capital goods īĞĐƟǀĞ ƚĂdž ƌĂƚĞ ƉŽƐƚ '^d ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ĐŽŵĞ ĚŽǁŶ͘ dŚĞ ĐƵƌƌĞŶƚ ĞdžĐŝƐĞ ĚƵƚLJ ŽŶ ĐĂƉŝƚĂů ŐŽŽĚƐ ŝƐ ϭϮ͘ϱй ĂŶĚ ƚŚĞ s d ŝƐ Εϰй͘ WŽƐƚ '^d͕ ƚŚĞ ƚĂdž ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ďĞ ϭϮй͘ '^d ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ŝŵƉĂĐƚ ƚŚĞ ƐƵƉƉůŝĞƌ ŝŶĚƵƐƚƌLJ ĨŽƌ ĐĂƉŝƚĂů ŐŽŽĚƐ͘ tŝƚŚ Ă ŚŝŐŚĞƌ

ƌĞƋƵŝƌĞŵĞŶƚ ŽĨ ƐƵƉƉůŝĞƌ ĐŽŵƉůŝĂŶĐĞ ƚŽ ĂǀĂŝů ŽĨ ŝŶƉƵƚ ĐƌĞĚŝƚ ĨŽƌ '^d͕ ƚŚĞLJ ĂƌĞ ĞdžƉĞĐƚĞĚ ƚŽ ďĞĐŽŵĞ ŵŽƌĞ ŽƌŐĂŶŝnjĞĚ͘ tŝƚŚ Ϯй ^d ƌĞŵŽǀĞĚ ĨŽƌ ŝŶƚĞƌƐƚĂƚĞ ŵŽǀĞŵĞŶƚ͕ ƚŽƉ ǀĞŶĚŽƌƐ ǁŽƵůĚ ďĞĐŽŵĞ ŵŽƌĞ ĐŽƐƚ ĐŽŵƉĞƟƟǀĞ ĂŶĚ ƚŚĞ ƐƵƉƉůŝĞƌƐ ǁŽƵůĚ ďĞ ĂďůĞ ƚŽ ĐŽŶƐŽůŝĚĂƚĞ͘

What does the future hold? ůĂƌŝƚLJ ŽŶ ĞīĞĐƟǀĞ ƚĂdž ƌĂƚĞƐ ǁŽƵůĚ ĞŵĞƌŐĞ ŝŶ ƚŚĞ ŶĞdžƚ ĨĞǁ ǁĞĞŬƐ͘ /ŶĚƵƐƚƌLJ ƉĂƌƟĐŝƉĂŶƚƐ ĂƌĞ ŝŶǀĞƐƟŶŐ ƐŝŐŶŝĮĐĂŶƚůLJ ƚŽ ĞŶŚĂŶĐĞ '^d ƌĞĂĚŝŶĞƐƐ͘ &ŽĐƵƐ ŝƐ ŶŽǁ ĞdžƉĞĐƚĞĚ ƚŽ ƐŚŝŌ ĨƌŽŵ ĚĞƐŝŐŶ ƚŽ ŝŵƉůĞŵĞŶƚĂƟŽŶ ĐĂƉĂďŝůŝƟĞƐ͘

Manish Saigal leads strategy, market entry, commercial and operational diligence, and post-merger integration offerings for A&M in India. He brings more than 17 years of rich experience in strategy, operations, private equity (PE) and M&A consulting. He specializes in market entry strategy, business planning, commercial and operational diligence, integration and separation advisory and bid advisory for PPP projects. Before A&M, he spent 11 years with KPMG India, where he most recently served as Partner in their Transactions and Restructuring group.

CELERITY • May 2017 | Ϭϳ

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OPINION

EYEING

SCM

CONSOLIDATION

POST-GST “We view GST as a transformational tax reform that will go a long way in simplifying the tax administration and help improve the GDP. We are considering the potential of consolidation of our supply chain to derive synergies and improve efficiency in the post-GST scenario,” remarks Lalit Malik, Chief Financial Officer, Dabur India Ltd.

How has demonetization impacted Dabur Ltd? Ɛ ĚĞŵŽŶĞƟnjĂƟŽŶ ŚĂĚ ŚƵƌƚ Ăůů ƚŚĞ ŝŶĚƵƐƚƌLJ ǀĞƌƟĐĂůƐ͕ ŝƚ ŝŵƉĂĐƚĞĚ ŽƵƌ ďƵƐŝŶĞƐƐ ĂƐ ǁĞůů͘ /Ŷ ŽƌĚĞƌ ƚŽ ƌĞĚƵĐĞ ƚŚĞ ŝŵƉĂĐƚ͕ ǁĞ ƚŽŽŬ ŶĞĐĞƐƐĂƌLJ ƐƚĞƉƐ ŽŶ ƚŚĞ ĚŝƐƚƌŝďƵƟŽŶ ƐŝĚĞ͘ dŽ ŶĂŵĞ Ă ĨĞǁ͕ ǁĞ ƉƌŽǀŝĚĞĚ ĐƌĞĚŝƚ ŽŶ Ă ƐĞůĞĐƟǀĞ ďĂƐŝƐ ŬĞĞƉŝŶŐ ŝŶ ŵŝŶĚ ƚŚĞ ƌŝƐŬƐ ĂŶĚ ƌĞǀĞŶƵĞ͘ tĞ ĂůƐŽ ŚĞůƉĞĚ ƚŚĞ ƐƵďͲƐƚŽĐŬŝƐƚƐ ĂŶĚ ƚŚĞ ǁŚŽůĞƐĂůĞƌƐ ƚŽ ĚĞƐƚŽĐŬ ĂŶĚ ĐŽŵĞ ďĂĐŬ ǁŝƚŚ ƌĞŐĂƌĚ ƚŽ ƚŚĞ ĚĞŵĂŶĚ ĂƐ ĂŶĚ ǁŚĞŶ ƚŚĞƌĞ ŝƐ ĚĞŵĂŶĚ͘ tĞ ĂůƐŽ ƌĞĚƵĐĞĚ ŽƵƌ ƉŝƉĞůŝŶĞ ƐƚŽĐŬ ĂǀĂŝůĂďŝůŝƚLJ͘ /Ŷ ůŝŶĞ ǁŝƚŚ ƚŚŝƐ͕ ǁĞ ŚĂǀĞ ĂůƐŽ ĂůŝŐŶĞĚ ƚŚĞ ƉƌŽĚƵĐƟŽŶ ĂƐ ǁĞůů ĂƐ ƚŚĞ ƉƌŽĐƵƌĞŵĞŶƚ͘

How do you perceive GST as we move closer to the D-Day? /ŶŝƟĂů ŝŶĚƵƐƚƌLJ ƐĞŶƟŵĞŶƚƐ ĂƌĞ ǀĞƌLJ ĐĂƵƟŽƵƐ ĂƐ ƚŚĞLJ ĂƉƉƌŽĂĐŚ ƚŚĞ '^d ĚĞĂĚůŝŶĞ ŝŶ ĚƌŝǀŝŶŐ ƵƉ ƉŝƉĞůŝŶĞƐ͘ tĞ ǁŽƵůĚ ůŝŬĞ ƚŽ ĐŽŶƚƌŽů ƉŝƉĞůŝŶĞ ƐƚŽĐŬ ŝŶ ƚŚĞ ƐƵƉƉůLJ ĐŚĂŝŶ ƉƌŝŽƌ ƚŽ ƚŚĞ '^d ŝŵƉůĞŵĞŶƚĂƟŽŶ ŝŶ ǀŝĞǁ ŽĨ ƚƌĂŶƐŝƟŽŶ ŝŵƉůŝĐĂƟŽŶƐ͘

As the GST has finally got a goahead to get implemented from July onwards, how prepared are you to harness the benefits that the regime is slated to bring in? Ɛ ĂŶ ŽƌŐĂŶŝnjĂƟŽŶ͕ ǁĞ ŚĂǀĞ ĞǀĂůƵĂƚĞĚ ƚŚĞ ŝŵƉĂĐƚ ĂŶĂůLJƐŝƐ ŽĨ ƚŚĞ ƉƌĞ Θ ƉŽƐƚͲ

While we are fully aligned and prepared for the GST roll-out, the preparedness at both the trade and the vendors’ end are equally important for a seamless implementation of the new systems. We are reaching out to our trade partners and supporting them in all manner possible to ensure a smooth transition to the new GST regime. '^d ƐĐĞŶĂƌŝŽ͘ tĞ ŚĂǀĞ ĂůƐŽ ĐŽŵƉůĞƚĞĚ ƚŚĞ ŐƌŽƵŶĚǁŽƌŬ ƌĞŐĂƌĚŝŶŐ ĂŵĞŶĚŵĞŶƚƐ ŝŶ ŽƵƌ /d ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ƚŽ ĞŶƐƵƌĞ Ă ƐĞĂŵůĞƐƐ ƚƌĂŶƐŝƟŽŶ͘ tĞ ĂƌĞ ĂǁĂŝƟŶŐ ƚŚĞ ĐůĂƌŝĮĐĂƟŽŶƐ ǁŝƚŚ ƌĞŐĂƌĚƐ ƚŽ ƌĂƚĞƐ͕ ĐůĂƐƐŝĮĐĂƟŽŶ͕ ĞƚĐ͕͘ ĨŽƌ ƚŚĞ ĮŶĂů ŐŽ ĂŚĞĂĚ͘

What are the implementation challenges you foresee and how are you planning to overcome them? tŚŝůĞ ǁĞ ĂƌĞ ĨƵůůLJ ĂůŝŐŶĞĚ ĂŶĚ ƉƌĞƉĂƌĞĚ ĨŽƌ ƚŚĞ '^d ƌŽůůͲŽƵƚ͕ ƚŚĞ ƉƌĞƉĂƌĞĚŶĞƐƐ Ăƚ ďŽƚŚ ƚŚĞ ƚƌĂĚĞ ĂŶĚ ƚŚĞ ǀĞŶĚŽƌƐ͛ ĞŶĚ ĂƌĞ ĞƋƵĂůůLJ ŝŵƉŽƌƚĂŶƚ ĨŽƌ Ă ƐĞĂŵůĞƐƐ ŝŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ ƚŚĞ ŶĞǁ ƐLJƐƚĞŵƐ͘ tĞ ĂƌĞ ƌĞĂĐŚŝŶŐ ŽƵƚ ƚŽ ŽƵƌ ƚƌĂĚĞ ƉĂƌƚŶĞƌƐ ĂŶĚ ƐƵƉƉŽƌƟŶŐ ƚŚĞŵ ŝŶ Ăůů ŵĂŶŶĞƌ ƉŽƐƐŝďůĞ ƚŽ ĞŶƐƵƌĞ Ă ƐŵŽŽƚŚ ƚƌĂŶƐŝƟŽŶ ƚŽ ƚŚĞ ŶĞǁ '^d ƌĞŐŝŵĞ͘

How are you strategizing supply chain to gain maximum expanse and scope post-GST?

ĐŽŶƐŽůŝĚĂƟŽŶ ŽĨ ŽƵƌ ƐƵƉƉůLJ ĐŚĂŝŶ ƚŽ ĚĞƌŝǀĞ ƐLJŶĞƌŐŝĞƐ ĂŶĚ ŝŵƉƌŽǀĞ ĞĸĐŝĞŶĐLJ ŝŶ ƚŚĞ ƉŽƐƚͲ'^d ƐĐĞŶĂƌŝŽ͘

How do you see companies such as yourself adopting the new methodology so from 1st July onwards yes that structure will be in place but when do companies start reaping the benefits and kind of adjusting their own financials and their revenues as well as the tax implementation, how much time would that take? tĞ ĂƌĞ ŐĞĂƌŝŶŐ ƵƉ ƚŽ ĞŶƐƵƌĞ ƐŵŽŽƚŚ ƚƌĂŶƐŝƟŽŶ ŝŶƚŽ '^d͕ ĂƐ ǁĞ ĂƌĞ ŐĞƫŶŐ ƌĞĂĚLJ ĨŽƌ ƚŚĞ ƌŽůů ŽƵƚ͘ dŚŽƵŐŚ͕ ǁĞ ĚŽ ĨŽƌĞƐĞĞ ƐŽŵĞ ĚŝƐƌƵƉƟŽŶ ŝŶ ƚŚĞ ŝŶƚĞƌŝŵ ƉĞƌŝŽĚ ĚƵƌŝŶŐ ƚƌĂŶƐŝƟŽŶ͕ ďƵƚ ŽǀĞƌĂůů͕ ǁĞ ǀŝĞǁ '^d ĂƐ Ă ƚƌĂŶƐĨŽƌŵĂƟŽŶĂů ƚĂdž ƌĞĨŽƌŵ ƚŚĂƚ ǁŝůů ŐŽ Ă ůŽŶŐ ǁĂLJ ŝŶ ƐŝŵƉůŝĨLJŝŶŐ ƚŚĞ ƚĂdž ĂĚŵŝŶŝƐƚƌĂƟŽŶ ĂŶĚ ŚĞůƉ ŝŵƉƌŽǀĞ ƚŚĞ ' W͘

tĞ ĂƌĞ ĐŽŶƐŝĚĞƌŝŶŐ ƚŚĞ ƉŽƚĞŶƟĂů ŽĨ

Ϭϴ | CELERITY • May 2017

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OPINION

GETTING GST READY WITH AN EXPANDED PORTFOLIO “I hope we have a smooth transition to the GST system and I am also hoping the IT backbone of the government works smoothly to make GST a pathbreaking success,” feels Chandru Kalro, MD, TTK Prestige. In this quick interaction, he offers insights into company’s readiness towards GST, its slated implications and their zest towards capturing untapped growth avenues…

Your preparedness to harness postGST benefit… tĞ ĂƌĞ ĂƐ ƉƌĞƉĂƌĞĚ ĂƐ ǁĞ ĐĂŶ ďĞ ŝŶ ůŝŐŚƚ ŽĨ ƚŚĞ ŝŶĨŽƌŵĂƟŽŶ ĂǀĂŝůĂďůĞ ƐŽ ĨĂƌ͘ dŚĞ ĮŶĂů ŝŵƉůŝĐĂƟŽŶƐ ŽŶ ŐĂŝŶƐͬůŽƐƐĞƐ ǁŝůů ďĞ ŬŶŽǁŶ ŽŶůLJ ŽŶĐĞ ƚŚĞ ƌĂƚĞƐ ĂƌĞ ŽƵƚ͘ dŚĞƌĞ ĂƌĞ ŽĨ ĐŽƵƌƐĞ ƐĞǀĞƌĂů ĂƌĞĂƐ ŝŶ ĚŝīĞƌĞŶƚ ĨƵŶĐƟŽŶƐ ǁŝƚŚŝŶ ƚŚĞ ĐŽŵƉĂŶLJ ƚŚĂƚ ĂƌĞ ŐĞƫŶŐ ƉƌĞƉĂƌĞĚ ĨŽƌ ƚŚĞ '^d ĂŶĚ / ƚŚŝŶŬ ǁĞ ĂƌĞ ĨĂŝƌůLJ '^d ƌĞĂĚLJ͘ Ƶƚ ǁĞ ǁŝůů ŶĞĞĚ ŵŽƌĞ ĐůĂƌŝƚLJ ŽŶ ƐĞǀĞƌĂů ĂƌĞĂƐ͘

Challenges on the way of smooth GST implementation ^ĞǀĞƌĂů ĂƌĞĂƐ ůŝŬĞ /d͕ ƐĞĐŽŶĚĂƌLJ ůŽŐŝƐƟĐƐ͕ ƐƚŽĐŬ ŬĞĞƉŝŶŐ͕ ĮŶĂŶĐĞ ĂŶĚ ĂĐĐŽƵŶƚƐ ƌĞĂĚŝŶĞƐƐ͕ ĞƚĐ͕͘ ǁŝůů ĨĂĐĞ ƐŽŵĞ ĐŚĂůůĞŶŐĞƐ͘ tĞ͕ ŽĨ ĐŽƵƌƐĞ͕ ĂƌĞ ďƵƌŶŝŶŐ ŵŝĚŶŝŐŚƚ Žŝů ĞǀĞƌLJ ƟŵĞ ƚŚĞƌĞ ŝƐ ŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶ ƚŽ ĂĚĂƉƚ ƋƵŝĐŬůLJ͘ tĞ ƐĞĞ ƚŚŝƐ ŝŶ ƚǁŽ ƉŚĂƐĞƐ ĂƐ ŽĨ ŶŽǁ͘ WŚĂƐĞ ŽŶĞ͕ ŐĞƚ ƚƌĂŶƐĂĐƟŽŶ ƌĞĂĚLJ ǁŝƚŚ ŵŝŶŝŵƵŵ ŝŵƉĂĐƚƐ ŽŶ ƐƚŽĐŬƐ ĐĂƌƌŝĞĚ͘ WŚĂƐĞ ƚǁŽ͕ ŝŵƉůĞŵĞŶƚ ŶĞǁ ĐŚĂŶŐĞƐ ŝŶ ƐƵƉƉůLJ ĐŚĂŝŶ ƚŽ ŐĞƚ ƚŚĞ ĨƵůů ďĞŶĞĮƚƐ ŽĨ ƚŚĞ '^d ƐĞƚ Žī͘

Supply chain strategies in place ^ƵƉƉůLJ ĐŚĂŝŶ ǁŝůů ǁŝƚŶĞƐƐ Ă ŚƵŐĞ ƐŚŝŌ ƉŽƐƚͲ '^d ĂŶĚ ƚŚĞƌĞ ǁŝůů ďĞ Ă ůŽƚ ŽĨ ƌĂƟŽŶĂůŝnjĂƟŽŶ ŽŶ ƚŚĞ ǁĂLJ ǁĞ ĚĞůŝǀĞƌ ƉƌŽĚƵĐƚ ƚŽ ƚŚĞ ŵĂƌŬĞƚ͘ tĞ ĂƌĞ ĚŽŝŶŐ Ă ĨƵůů ƌĞǀŝĞǁ ŽĨ ŽƵƌ ůŽĐĂů ĚĞƉŽƚƐ ĂŶĚ ƐĞĞŝŶŐ ŚŽǁ ǁĞ ĐĂŶ ŶŽǁ ŵĂƉ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ƚŽ ĂŶ ŽƉƟŵŝnjĞĚ ŶĞƚǁŽƌŬ͘ DLJ ƉĞƌƐŽŶĂů ĨĞĞůŝŶŐ ŝƐ ƚŚĂƚ ƚŚĞ ďĞŶĞĮƚƐ ǁŝůů ƚĂŬĞ

ƚǁŽ ƚŽ ĨŽƵƌ ƋƵĂƌƚĞƌƐ ƚŽ ŬŝĐŬ ŝŶ͘ /ŶŝƟĂůůLJ͕ ǁĞ ƐĞĞ ĐŚĂůůĞŶŐĞƐ ŽŶ ǁŽƌŬŝŶŐ ĐĂƉŝƚĂů ŝŶĐƌĞĂƐĞƐ͕ ŐĞƫŶŐ ƚŚĞ ƐĞƚ ŽīƐ ĐŽƌƌĞĐƚůLJ ǁŝƚŚ ƚŚĞ ŶĞǁ ƐLJƐƚĞŵ͕ ŵĂŬŝŶŐ ƐƵƌĞ Ăůů ƐƚĂŬĞŚŽůĚĞƌƐ ĂƌĞ ĚŽŝŶŐ ƚŚŝŶŐƐ ĐŽƌƌĞĐƚůLJ͕ ĞƚĐ͘ dŚŝƐ ǁŝůů ƚĂŬĞ ƟŵĞ ĂŶĚ / ŚŽƉĞ ǁĞ ŵŝŶŝŵŝnjĞ ƚŚĞ ŶƵŵďĞƌ ŽĨ ŵŝƐƚĂŬĞƐ ƚŚĂƚ ǁĞ ŵŝŐŚƚ ŵĂŬĞ͘ / Ăŵ ĂůƐŽ ŚŽƉŝŶŐ ƚŚĞ /d ďĂĐŬďŽŶĞ ŽĨ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ǁŽƌŬƐ ƐŵŽŽƚŚůLJ͘ KŶĐĞ ǁĞ ĂƌĞ ŽƵƚ ŽĨ ƚŚĞ ƚƌĂŶƐĂĐƟŽŶ ŵŽĚĞ͕ ǁĞ ǁŝůů ŽĨ ĐŽƵƌƐĞ ďĞ ŝŶ ŽƉƟŵŝnjĂƟŽŶ ŵŽĚĞ͘

Gearing up for the new innings ,ĂǀŝŶŐ ƌĞŝŐŶĞĚ ƵƌďĂŶ ŵĂƌŬĞƚƐ ǁŝƚŚ ŝƚƐ ƵŶŝƋƵĞ ƉƌŽĚƵĐƚ ŽīĞƌŝŶŐ͕ dd< WƌĞƐƟŐĞ͕ Ă ůĞĂĚŝŶŐ ŬŝƚĐŚĞŶ ĂŶĚ ĞůĞĐƚƌŝĐ ĂƉƉůŝĂŶĐĞ ŵĂŬĞƌ ŝŶ /ŶĚŝĂ͕ ŶŽǁ ƐĞƚƐ ŝƚƐ ĞLJĞƐ ŽŶ ƚŚĞ ƌƵƌĂů ŵĂƌŬĞƚ ƚŚŝƐ LJĞĂƌ ĂƐ ƚŚĞ ĞŵƉŚĂƐŝƐ ŽŶ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ǁŽƵůĚ ŵĞĂŶ ŵŽƌĞ ŚŽƵƐĞƐ

Θ ƉĂŶƐ ĨŽƌ ŬŝƚĐŚĞŶƐ ĂŶĚ ƚŚĞ ĐůĞĂŶŝŶŐ ƐŽůƵƟŽŶƐ ƐĞŐŵĞŶƚ ŝŶƚƌŽĚƵĐĞĚ ůĂƐƚ LJĞĂƌ Ͷ ĂƌĞ ǁŝƚŶĞƐƐŝŶŐ ŐŽŽĚ ĐŽŶƐƵŵĞƌ ƚƌĂĐƟŽŶ͘ dŚĞ ƉŽƚƐ ĂŶĚ ƉĂŶƐ ďƵƐŝŶĞƐƐ ƐŚŽƵůĚ ĂŵŽƵŶƚ ĨŽƌ ϱϮй ŽĨ ƚŚĞ ƌĞǀĞŶƵĞ ƚŚŝƐ LJĞĂƌ ĨŽůůŽǁĞĚ ďLJ ϰϴй ďLJ ĞůĞĐƚƌŝĐ ĂƉƉůŝĂŶĐĞƐ͘ ůĞĂŶŝŶŐ ƐŽůƵƟŽŶƐ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ďĞ ĂƌŽƵŶĚ ϯй͕ ĂƐ ŝƚ ŝƐ ĨĂŝƌůLJ ŶĞǁ ƐĞŐŵĞŶƚ͘ Ɛ ƉĞƌ ƚŚĞ ĐŽŵƉĂŶLJ͛Ɛ ƐƚƌĂƚĞŐLJ͕ ƚŚĞ ŶĞdžƚ ĨŽƵƌ ƋƵĂƌƚĞƌƐ ǁŝůů ďĞ ĨŽĐƵƐĞĚ ŽŶ ŐĞƫŶŐ ŶĞǁ ƉƌŽĚƵĐƚƐ ƚŽ ĐƌĞĂƚĞ Ă ǁŝĚĞ ƌĂŶŐĞ ŝŶ ƚŚĞ ƐĞŐŵĞŶƚ͘ ƵƌƌĞŶƚůLJ͕ ƚŚĞƌĞ ĂƌĞ ϭϱ ƉƌŽĚƵĐƚƐ ŝŶ ƚŚĞ ĐůĞĂŶŝŶŐ ƐŽůƵƟŽŶƐ ƐĞŐŵĞŶƚ ĂŶĚ ŝƐ ĞdžƉĞĐƚĞĚ ƚŽ ďĞ ϱϬ ƚŽ ϲϬ ƉƌŽĚƵĐƚƐ ďLJ ƚŚĞ ĞŶĚ ŽĨ ƚŚĞ LJĞĂƌ͘ ͞tĞ ĂƌĞ ĂůƐŽ ůŽŽŬŝŶŐ Ăƚ ĚŝƐƚƌŝďƵƟŽŶƐ ĐŚĂŶŶĞůƐ͘ tĞ ĂƌĞ ƵƐŝŶŐ ŽƵƌ ĞdžŝƐƟŶŐ ĐŚĂŶŶĞůƐ ďƵƚ ǁĞ ǁĂŶƚ ƚŽ ĞdžƉĂŶĚ ĨƵƌƚŚĞƌ ĂŶĚ ƐĞĞ ǁŚĞƌĞ ĞůƐĞ ƚŚĞ ŽƉƉŽƌƚƵŶŝƚLJ ůŝĞƐ͕͟ ĂĚĚĞĚ <ĂůƌŽ͘ dŚĞ ĐŽŵƉĂŶLJ ŚĂƐ Ă ǀŝƐŝŽŶ ƚŽ

The company has a vision to grow to Rs5,000 crore in revenue in the next five years. It will continue to launch over a 100 new products in their kitchen appliances segment. ǁŝƚŚ ŬŝƚĐŚĞŶƐ ƚŚĂƚ ŶĞĞĚ ĂƉƉůŝĂŶĐĞƐ͘ tŝƚŚ ƚŚĞ ĂŶŶŽƵŶĐĞŵĞŶƚ ŽĨ ǀĂƌŝŽƵƐ ƐĐŚĞŵĞƐ ŝŶ ƚŚĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ƐĞĐƚŽƌ͕ ƚŚĞƌĞ ǁŝůů ďĞ ŶĞǁ ŚŽŵĞƐ ŝŶ ƚŚĞ ƌƵƌĂů ĂƌĞĂƐ ůĞĂĚŝŶŐ ƚŽ ŵŽƌĞ ŬŝƚĐŚĞŶƐ ǁŚŝĐŚ ǁŽƵůĚ ǁŽƌŬ ŝŶ ĨĂǀŽƌ ŽĨ ƚŚĞ ĐŽŵƉĂŶLJ͘ dŚĞ ƚŚƌĞĞ ƐĞŐŵĞŶƚƐ ƚŚĂƚ ƚŚĞ ĐŽŵƉĂŶLJ ŝƐ ǁŽƌŬŝŶŐ ŽŶ Ͷ ĞůĞĐƚƌŝĐ ĂƉƉůŝĂŶĐĞƐ͕ ƉŽƚƐ

ŐƌŽǁ ƚŽ ZƐ ϱ͕ϬϬϬ ĐƌŽƌĞ ŝŶ ƌĞǀĞŶƵĞ ŝŶ ƚŚĞ ŶĞdžƚ ĮǀĞ LJĞĂƌƐ͘ /ƚ ǁŝůů ĐŽŶƟŶƵĞ ƚŽ ůĂƵŶĐŚ ŽǀĞƌ Ă ϭϬϬ ŶĞǁ ƉƌŽĚƵĐƚƐ ŝŶ ƚŚĞŝƌ ŬŝƚĐŚĞŶ ĂƉƉůŝĂŶĐĞƐ ƐĞŐŵĞŶƚ͘ dŚĞ ĐŽŵƉĂŶLJ ŝƐ ĂůƐŽ ůŽŽŬŝŶŐ Ăƚ ĞdžƉĂŶĚŝŶŐ ŝƚƐ ĞdžƉŽƌƚƐ ƚŽ ƌĞĂĐŚ ƚŚĞ ZƐϱ͕ϬϬϬͲĐƌŽƌĞ ŵĂƌŬ ĨŽƌ ǁŚŝĐŚ ŝŶ Ɖƌŝů ůĂƐƚ LJĞĂƌ͕ ŝƚ ĂĐƋƵŝƌĞĚ h<ͲďĂƐĞĚ ĐŽŵƉĂŶLJ ,ŽƌǁŽŽĚ ,ŽŵĞǁĂƌĞƐ͘

ϭϬ | CELERITY • May 2017

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02/05/2017 1:36:50 PM

INTERVIEW

INTERVIEW

SIMPLIFYING COMPLEXITIES THROUGH

DATA & INSIGHTS “As the web of complexities comes down with GST, there is a fantastic opportunity for first movers to deploy technology both at a software solution level and at a business process level,” remarks Girish Rishi, CEO & Member Board of Directors, JDA Software. During his recent visit to India, he establishes the classic combination of functional insights derived from data that will drive the technology of tomorrow. Interview excerpts…

How strategic is India to you and how do you foresee yourself in the nearterm market landscape? /Ŷ /ŶĚŝĂ͕ ǁĞ ŚĂǀĞ ĂďŽƵƚ ϮϬϬϬ ƉĞŽƉůĞ ŵĂŶĂŐŝŶŐ ĨƵŶĐƟŽŶƐ ƐƵĐŚ ĂƐ ƉƌŽĚƵĐƚ ĚĞǀĞůŽƉŵĞŶƚ͕ ƐĞƌǀŝĐĞƐ͕ ĮŶĂŶĐĞ͕ /d͕ ,Z͕ ĞƚĐ͘ /ŶĚŝĂ ŝƐ ŽƵƌ ŽƉĞƌĂƟŽŶĂů ĐŚĂƐƐŝƐ ǁŚĞƌĞ ĞǀĞƌLJ ĞdžĞĐƵƟŽŶ ǁŽƌůĚǁŝĚĞ ŽŶ ĞǀĞƌLJ ĨƵŶĐƟŽŶ ŚĂƉƉĞŶƐ ŽƵƚ ŽĨ ƚŚĞ ƌƵŶǁĂLJ ŽĨ /ŶĚŝĂ ŽƉĞƌĂƟŽŶƐ͘ &Žƌ : ͕ /ŶĚŝĂ ŝƐ ƵŶďĞůŝĞǀĂďůLJ ƐƚƌĂƚĞŐŝĐ͕ ŐŝǀĞŶ ƚǁŽ ŽĨ ŽƵƌ ĂĐƋƵŝƐŝƟŽŶƐ͕ ŝϮ dĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ DĂŶƵŐŝƐƟĐƐ͕ ŚĂǀĞ ƐƚƌŽŶŐ roots here. 'ŝǀŝŶŐ LJŽƵ Ă ƐŶĞĂŬ ƉĞĞŬ ŝŶƚŽ ŽƵƌ ƐƚƌŽŶŐ ƌŽŽƚƐ͕ ǁĞ ŚĂǀĞ ƐŽŵĞ ůŽŶŐͲƚĞƌŵ ĂƐƐŽĐŝĂƟŽŶ ǁŝƚŚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĂŶĚ ƌĞƚĂŝů ĐůŝĞŶƚƐ ůŝŬĞ dĂƚĂ ^ƚĞĞů͕ ƐŝĂŶ WĂŝŶƚƐ ĂŶĚ ^ŚŽƉƉĞƌƐ ^ƚŽƉ͘ ,ŝƐƚŽƌŝĐĂůůLJ͕ ǁĞ ǁĞƌĞ ƉƌŝŵĂƌŝůLJ ŝŶ ƚŚĞ ƉůĂŶŶŝŶŐ ƐƉĂĐĞ͖ ĂŶĚ ŶŽǁ͕ ŽƵƌ ŽīĞƌŝŶŐ ŽĨ Ă ƐŝŶŐůĞ ŝŶƚĞŐƌĂƚĞĚ ƉůĂƞŽƌŵ ĨŽƌ Ăůů ĂƐƉĞĐƚƐ ŽĨ ƐƵƉƉůLJ ĐŚĂŝŶ ĨƌŽŵ ƉůĂŶŶŝŶŐ ƚŽ ĞdžĞĐƵƟŽŶ ŝƐ ƵŶŝƋƵĞ ĂŶĚ ĚŽĞƐ ŶŽƚ ŚĂǀĞ ĂŶ ĞƋƵĂů ƉĂƌĂůůĞů ĂŶLJǁŚĞƌĞ ŝŶ ƚŚĞ ŐůŽďĂů ŵĂƌŬĞƚ͘ ŽŶƐƵŵĞƌ ďƵLJŝŶŐ ƚƌĞŶĚƐ ǁŝƚŚ ŽǀĞƌ Ă ďŝůůŝŽŶ ĐŽŶƐƵŵĞƌƐ ǁŝƚŚ ϯϬϬͲϰϬϬ ŽĚĚ ŵŝůůŝŽŶ ŵŝĚĚůĞ ĐůĂƐƐ ŵĂŬĞ /ŶĚŝĂ Ă ŚƵŐĞůLJ ĂƩƌĂĐƟǀĞ ŵĂƌŬĞƚƉůĂĐĞ͘ tŝƚŚ ŝŵƉůĞŵĞŶƚĂƟŽŶ ŽĨ '^d͕ ŵĂŶLJ ŽĨ ƚŚĞ ŽƉĞƌĂƟŽŶĂů ďĂƌƌŝĞƌƐ ǁŝůů ŐƌĂĚƵĂůůLJ ďĞ ĞůŝŵŝŶĂƚĞĚ ĂŶĚ ƚŚŝƐ ǁŝůů ĐƌĞĂƚĞ Ă ƐĞĂŵůĞƐƐ ŇŽǁ ŽĨ ŐŽŽĚƐ͘ /Ŷ ƚŚŝƐ ƐĐĞŶĂƌŝŽ͕ ŚĂǀŝŶŐ Ă ĐŽŵŵŽŶ ƐĞĂŵůĞƐƐ ƉůĂƞŽƌŵ ĨŽƌ

ďŽƚŚ ƐƵƉƉůLJ ĐŚĂŝŶ ƉůĂŶŶŝŶŐ ĂŶĚ ĞdžĞĐƵƟŽŶ ǁŝůů ďĞĐŽŵĞ ǀĞƌLJ ŝŵƉŽƌƚĂŶƚ͘ tĞ ǁŝůů ƐƚĂƌƚ ƉƵƐŚŝŶŐ ƚŚĂƚ ĂŐĞŶĚĂ ĂŐŐƌĞƐƐŝǀĞůLJ͕ ǁŚŝůĞ ǁĞ ĐŽŶƟŶƵĞ ǁŝƚŚ ŽƵƌ ƚƌĂĚŝƟŽŶĂů ƐǁĞĞƚ ƐƉŽƚƐ ŽĨ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĂŶĚ ƌĞƚĂŝů͘ ĚĚŝŶŐ ƚŽ ƚŚŝƐ ƉůĂƞŽƌŵ͕ ǁŚĞŶ ƐƵƉƉŽƌƚĞĚ ďLJ ŶĞǁ ĂŐĞ ƚĞĐŚŶŽůŽŐŝĞƐ ůŝŬĞ ůŽƵĚ ĂŶĚ DŽďŝůŝƚLJ͕ ƚŚĞ ƌĞƐƵůƟŶŐ ĂĚǀĂŶĐĞĚ ƐŽŌǁĂƌĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ǁŝůů ďůĞŶĚ ƚŚĞ ĞŶƟƌĞ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ŝŶ ƚŚĞ ŵŽƐƚ ŽƌŐĂŶŝnjĞĚ ŵĂŶŶĞƌ͘ ůŽŶŐ ǁŝƚŚ ŽƵƌ ƉĂƌƚŶĞƌƐ ƐƵĐŚ ĂƐ ŽŐŶŝnjĂŶƚ ĂŶĚ ĐĐĞŶƚƵƌĞ͕ ǁĞ ƉůĂŶ ƚŽ ĐƌĞĂƚĞ Ă ŐƌĞĂƚ ĐŚĞŵŝƐƚƌLJ ƚŚĂƚ ǁĞ ŚŽƉĞ ƚŽ ĐĂƉŝƚĂůŝnjĞ ŽŶ ŽǀĞƌ ƚŚĞ ŶĞdžƚ ϭϬ LJĞĂƌƐ͘

What are the collaborations that you have here in India and how would you leverage those to help your customers? &ŝƌƐƚůLJ͕ ǁĞ ĂƌĞ ŽďƐĞƐƐĞĚ ǁŝƚŚ ĞŶƐƵƌŝŶŐ ŽƵƌ ĐƵƐƚŽŵĞƌƐ͛ ƐƵĐĐĞƐƐ͘ dŽ ƐƚĂƌƚ ǁŝƚŚ͕ ǁĞ ƚĂŬĞ Ă ŚŽůŝƐƟĐ ǀŝĞǁ ŽŶ ŚŽǁ ǁĞ ĚĞƉůŽLJ ŽƵƌ ƐŽŌǁĂƌĞ ƐŽůƵƟŽŶƐ ĞĸĐŝĞŶƚůLJ͕ ǁŚŝůĞ ĚƌŝǀŝŶŐ ĚŽǁŶ ĐŽƐƚ ŽĨ ŽǁŶĞƌƐŚŝƉ ĨŽƌ ŽƵƌ ĐƵƐƚŽŵĞƌƐ͘ tŝƚŚ ǀĂƌLJŝŶŐ ŵŽĚĂůŝƟĞƐ ĨŽƌ ĚŝīĞƌĞŶƚ ĚŽŵĂŝŶƐ͕ ƚŚĞƌĞ ĂƌĞ ĚŽŵĂŝŶ ƐƉĞĐŝĮĐ ĂƐƉĞĐƚƐ ƚŽ ĞĂĐŚ ĚĞƉůŽLJŵĞŶƚ ŝŶ ƉůĂŶŶŝŶŐ ĂŶĚ ĞdžĞĐƵƟŽŶ͘ tĞ ǁŽƌŬ ĚŝƌĞĐƚůLJ ǁŝƚŚ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ĐŽůůĂďŽƌĂƚĞ ǁŝƚŚ ƐLJƐƚĞŵ ŝŶƚĞŐƌĂƚŽƌƐ ;^/ƐͿ ůŝŬĞ ŽŐŶŝnjĂŶƚ ĂŶĚ ĐĐĞŶƚƵƌĞ ƚŽ ĂƐƐŝƐƚ ŝŶ ůĂƌŐĞ ĐŽƌƉŽƌĂƚĞ ƚƌĂŶƐĨŽƌŵĂƟŽŶ ƉƌŽũĞĐƚƐ͘ Ƶƚ ƚŚĞ

ĚŽŵĂŝŶ ƐƉĞĐŝĮĐŝƚLJ ŝŶ ĂŶLJ ĐƵƐƚŽŵŝnjĂƟŽŶ ŽŶ ƚŽƉ ŽĨ ƚŚĞ ƉůĂƞŽƌŵƐ ŝƐ ǁŚĂƚ ǁĞ ďƌŝŶŐ ƚŽ ƚŚĞ ƚĂďůĞ ĞŝƚŚĞƌ ĚŝƌĞĐƚůLJ ƚŽ ƚŚĞ ĐƵƐƚŽŵĞƌ Žƌ ǀŝĂ ^/Ɛ͘ tĞ ĂůƐŽ ĐŽůůĂďŽƌĂƚĞ ǁŝƚŚ ^/Ɛ ǁŚĞƌĞ ƚŚĞLJ ĂƌĞ ŝŵƉůĞŵĞŶƟŶŐ ŽƵƌ ƐŽůƵƟŽŶƐ͘

With GST coming in and with the thrust on modernizing SCM in India, how is technology going to be a key enabler for user industries? What are the key tech changes that you are incorporating in the wake of new developments? dLJƉŝĐĂůůLJ͕ ƚŚĞƌĞ ĂƌĞ ůŽĐĂů͕ ƌĞŐŝŽŶĂů ĂŶĚ ŶĂƟŽŶĂů ƐƵƉƉůŝĞƌ ƐƚĂŬĞƐ ŝŶ ŵŽƐƚ ĐŽƵŶƚƌŝĞƐ͘ /Ŷ /ŶĚŝĂ͕ LJŽƵ ĂƉƉůLJ ƚŚĞ ĨĂĐƚŽƌ ŽĨ ŵĂŶLJ ǁŝƚŚ '^d ĐŽŵƉůĞdžŝƚLJ͘ dĞĐŚŶŽůŽŐLJ ĂŝĚƐ ŝŶ ĂĐĐĞƐƐŝŶŐ ĚĂƚĂ ĂĐƌŽƐƐ Ăůů ƚŚƌĞĞ ůĂLJĞƌƐ͘ : ŽīĞƌŝŶŐƐ ƉƌŽǀŝĚĞ ĐŽŵƉůĞƚĞ ƚƌĂĐĞĂďŝůŝƚLJ ĂŶĚ ǀŝƐŝďŝůŝƚLJ ŽĨ ǁĂƌĞŚŽƵƐŝŶŐ ŽƉĞƌĂƟŽŶƐ ĂƐ ǁĞůů ĂƐ ƚŚĞ ŝŶǀĞŶƚŽƌLJ Ăƚ ƚŚĞ ǁĂƌĞŚŽƵƐĞ͘ dĞĐŚŶŽůŽŐLJ ŝƐ ĂůƐŽ ĂďůĞ ƚŽ ĂĐĐĞƐƐ ĞdžƚĞƌŶĂůŝƟĞƐ ĂƌŽƵŶĚ ĐƵƌƌĞŶƚ ĨĂƐŚŝŽŶƐ ĂŶĚ ďƵLJŝŶŐ ƚƌĞŶĚƐ͕ ĂƐ ǁĞůů ĂƐ ŵŽŶƐŽŽŶƐ ĨŽƌĞĐĂƐƟŶŐ͘ tĞ ůĞǀĞƌĂŐĞ ĚĂƚĂ ƐĐŝĞŶĐĞ ĂƌŽƵŶĚ ǁŚĂƚ ĚĞŵĂŶĚ ĚƌŝǀĞƌƐ ǁŝůů ďĞ ŝŶ ƚŚĞ ƐƵŵŵĞƌ Žƌ ďĞĨŽƌĞ ŝǁĂůŝ Žƌ ŚƌŝƐƚŵĂƐ ĨŽƌ ĞdžĂŵƉůĞ͕ ĂŶĚ ŚŽǁ LJŽƵ ĂƌĞ ĂďůĞ ƚŽ ůŽŽŬ Ăƚ ƉĂƐƚ ƚƌĞŶĚƐ͘ ŽͲƌĞůĂƟŶŐ ƚŚĞƐĞ ŝŶƚĞƌŶĂůŝƟĞƐ ǁŝƚŚ ĞdžƚĞƌŶĂůŝƟĞƐ ǁŝůů ĚƌŝǀĞ ĚĂƚĂ Ăƚ Ă ůŽĐĂů͕ ƌĞŐŝŽŶĂů ĂŶĚ Ă ŐůŽďĂů ůĞǀĞů͘ Ɛ ƚŚĞ ǁĞď

CELERITY • May 2017 | ϭϭ

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02/05/2017 11:56:48 AM

INTERVIEW ŽĨ ĐŽŵƉůĞdžŝƟĞƐ ĐŽŵĞƐ ĚŽǁŶ ǁŝƚŚ '^d͕ ƚŚĞƌĞ ŝƐ Ă ĨĂŶƚĂƐƟĐ ŽƉƉŽƌƚƵŶŝƚLJ ĨŽƌ ĮƌƐƚ ŵŽǀĞƌƐ ƚŽ ĚĞƉůŽLJ ƚĞĐŚŶŽůŽŐLJ ďŽƚŚ Ăƚ Ă ƐŽŌǁĂƌĞ ƐŽůƵƟŽŶ ůĞǀĞů ĂŶĚ Ăƚ Ă ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ůĞǀĞů͘ tĞ ĨŽƌĞƐĞĞ ƚĂŬŝŶŐ Ă ŵĂƌŬĞƚ ƐŚĂƌĞ ŽƉƉŽƌƚƵŶŝƚLJ ŽǀĞƌ ƚŚĞ ŶĞdžƚ ϮͲϯ LJĞĂƌƐ͘ tŝƚŚ ŽƵƌ ĐůŝĞŶƚĞůĞ ĂƐ ƐƚƌŽŶŐ ĂƐ ŐůŽďĂů ŽƌŐĂŶŝnjĂƟŽŶƐ ůŝŬĞ WΘ'͕ WĞƉƐŝĐŽ͕ ,ƵĂǁĞŝ͕ DĂƩĞů͕ >ĞŐŽ͕ ĞƚĐ͕͘ ǁĞ ĂƌĞ ĐŽŶĮĚĞŶƚ ŝŶ ďƌŝŶŐŝŶŐ ƚŚŽƐĞ ĐŽŵƉĞƚĞŶĐŝĞƐ ƚŽ ŚĞůƉ ĐŽŵƉĂŶŝĞƐ ůĞǀĞƌĂŐĞ : ƐŽůƵƟŽŶƐ ŝĨ ƚŚĞLJ ǁĂŶƚ ƚŽ ďĞ ƚŚĞ ĮƌƐƚ ŵŽǀĞƌƐ͘

What would you advise Indian companies, on how should they begin their transformation journey? / ǁŽƵůĚ ůŝŬĞ ƚŽ ƚĂůŬ ĂďŽƵƚ ƚǁŽ ƚŚŝŶŐƐ͘ &ŝƌƐƚůLJ͕ ^ D ĚĞƉůŽLJŵĞŶƚ͘ /ƚ ŝƐ Ă ũŽƵƌŶĞLJ ƉƌŽĐĞƐƐ ǁŚŝĐŚ : ŚĂƐ ƐĞĞŶ ĨƌŽŵ ŵĂŶLJ ŐƌĞĂƚ ĐŽŵƉĂŶŝĞƐ͘ ^ŽŌǁĂƌĞ ďLJ ŝƚƐĞůĨ ŝƐ ƵƐƵĂůůLJ Ă ůŽǁ ŚĂŶŐŝŶŐ ĨƌƵŝƚ͘ dŚĞƌĞ ĂƌĞ ƚŚĞ ŬĞLJ ƵŶĚĞƌůLJŝŶŐ ĂƐƉĞĐƚƐ ŽĨ Ͳ ĐƵƌƌĞŶƚ ƐƚĂŐĞ ŽĨ ŽƉĞƌĂƟŽŶ͖ ĨƵƚƵƌĞ ĂŵďŝƟŽŶ͖ ƉĞŽƉůĞ ƌĞĂĚŝŶĞƐƐ ĂŶĚ ŵĂŶLJ ŽƚŚĞƌ ĨĂĐƚŽƌƐ ƚŽ ĐŽŶƐŝĚĞƌ͘ ,ŽǁĞǀĞƌ͕ ŽŶĞ ŽĨ ƚŚĞ ŵŽƐƚ ĐƌƵĐŝĂů ĂƐƉĞĐƚƐ ŝƐ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ ƚŚĞ ƐĞŶŝŽƌ ŵĂŶĂŐĞŵĞŶƚ ƌĞŵĂŝŶƐ ĐŽŵŵŝƩĞĚ ƚŽ ƐƚƌĂƚĞŐLJ ĂŶĚ ŝŶǀĞƐƚŵĞŶƚ ĂŶĚ ĂůůŽǁ Ă ƐƵƉƉůLJ ĐŚĂŝŶ ƉĂƌƚŶĞƌ ƚŽ ďƵŝůĚ ĂůŽŶŐ ǁŝƚŚ ƚŚĞ ĐŽŵƉĂŶLJ͘ dŚŝƐ ŝŶǀĞƐƚŵĞŶƚ ĂŶĚ ƐƚƌĂƚĞŐŝĐ ŶĂƚƵƌĞ ŽĨ ƚŚĞ ƌĞůĂƟŽŶƐŚŝƉ ǁŚĞŶ ƉĂŝƌĞĚ ǁŝƚŚ ƌŝŐŚƚ ƉƌŽĐĞƐƐĞƐ ĂŶĚ ŽƌŐĂŶŝnjĂƟŽŶ ĨŽƌ ĞdžĞĐƵƟŽŶ͕ ǁŝůů ŚĞůƉ ĚĞůŝǀĞƌ ĞŶŽƌŵŽƵƐ ŵƵůƟͲĨŽůĚ ďĞŶĞĮƚƐ͘ dŚĞ ŽƚŚĞƌ ŝŵƉŽƌƚĂŶƚ ĐŽŶƐŝĚĞƌĂƟŽŶ ŝƐ ĚĂƚĂ͘ ŽŵƉĂŶŝĞƐ ĂƌĞ ƐƟůů ŶŽƚ ǀĞƌLJ ŐŽŽĚ ĂďŽƵƚ ďƌŝŶŐŝŶŐ ŝŶ ĚĂƚĂ͕ ŬĞĞƉŝŶŐ ƚŚĂƚ ĚĂƚĂ ŝŶ Ă ǀĞƌLJ ĐŽŐĞŶƚ ĂŶĚ ĐŽŶƐŝƐƚĞŶƚ ŵĂŶŶĞƌ ĂŶĚ ƵƐŝŶŐ ƚŚĂƚ ĚĂƚĂ ƚŽ ŐĞƚ ŝŶƐŝŐŚƚƐ ĂŶĚ ďƌŝŶŐŝŶŐ ŝƚ ďĂĐŬ ƚŽ ƚŚĞ ƐLJƐƚĞŵ͘ dŚĞƌĞ ŝƐ Ă ůĞǀĞů ŽĨ ĚŝƐĐŝƉůŝŶĞ ƚŚĂƚ ŶĞĞĚƐ ƚŽ ĐŽŵĞ ŝŶ͕ ŝŶ ŽƌĚĞƌ ƚŽ ŵĂŶĂŐĞ ƚŚĂƚ ĚĂƚĂ͘ zŽƵ ǁŝůů ŚĂǀĞ ƐƚƌƵĐƚƵƌĞĚ ĚĂƚĂ ƚŚĂƚ ŝƐ ƉĂƌƚ ŽĨ LJŽƵƌ ƐLJƐƚĞŵ͘ dŽĚĂLJ͕ ƐƚƌƵĐƚƵƌĞĚ ĚĂƚĂ ƉƌŽǀŝĚĞƐ ŽŶůLJ ůŝŵŝƚĞĚ ŝŶƐŝŐŚƚ͘ dŚĞƌĞ ŝƐ ƵŶƐƚƌƵĐƚƵƌĞĚ ĚĂƚĂ ƚŚĂƚ ŝƐ ůŽƚ ůĂƌŐĞƌ͕ ƐŽ ƚŚĞ ŬĞLJ ůŝĞƐ ŝŶ ĚƌĂǁŝŶŐ ƚŚŽƐĞ ŝŶĐƌĞĚŝďůĞ ŝŶƐŝŐŚƚƐ ĨƌŽŵ ƚŚĂƚ ƐĐĂƩĞƌĞĚ ĚĂƚĂ͘ / ƚŚŝŶŬ ƚŚĞƌĞ ŝƐ Ă ƌĞĂů ŵŝŶĚƐĞƚ ĐŚĂŶŐĞ ĂŶĚ Ă ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐ ĐŚĂŶŐĞ ƚŚĂƚ ŶĞĞĚƐ ƚŽ ƐƚĂƌƚ ƐĞƫŶŐ ŝŶ ŝŶƚŽ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ƚŽ ůĞǀĞƌĂŐĞ ƌĞĂů ďĞŶĞĮƚƐ ŽĨ ƚĞĐŚŶŽůŽŐLJ͘ /Ĩ LJŽƵ ůŽŽŬ Ăƚ ƐŽŵĞ ŽĨ ŽƵƌ ƐƚĂƚƐ͕ ϳϭ ŽĨ ƚŚĞ ƚŽƉ W' ; ŽŶƐƵŵĞƌ WĂĐŬĂŐĞĚ 'ŽŽĚƐͿ ĐŽŵƉĂŶŝĞƐ ŝŶ ƚŚĞ ǁŽƌůĚ ĂŶĚ ϳϯ ŽĨ ƚŚĞ ƚŽƉ ϭϬϬ ƌĞƚĂŝůĞƌƐ ƵƐĞ ŽƵƌ ƐŽůƵƟŽŶƐ ĂŶĚ ƐĞƌǀŝĐĞƐ͘ dŚĞƌĞ ŝƐ Ă ƌŝĐŚŶĞƐƐ ŽĨ ƐŽůƵƟŽŶƐ ďƵƚ ƚŚĂƚ ƐŽůƵƟŽŶ ŝƐ ŽŶůLJ ĂƐ ŐŽŽĚ ĂƐ ƚŚĞ ĚĂƚĂ ƚŚĂƚ ĐŽŵĞƐ ŝŶƚŽ ƚŚĞ ƐLJƐƚĞŵ͘ &Žƌ ĐŽŵƉĂŶŝĞƐ ǁŝƚŚ ƐƚƌĞĂŵůŝŶĞĚ ĚĂƚĂ͕ ǁĞ ĐĂŶ ƐƚƵĚLJ ĂŶĚ ďĞŶĐŚŵĂƌŬ ƚŚĞŝƌ ĞŶƟƌĞ ƐƵƉƉůLJ ĐŚĂŝŶ ŽƉĞƌĂƟŽŶƐ ĂŶĚ ƚĞůů ƚŚĞŵ͕ ǁŚĂƚ ŝŵƉƌŽǀĞŵĞŶƚƐ ĂƌĞ ŶĞĞĚĞĚ ĂŶĚ ǁŚĂƚ ƚĂŶŐŝďůĞ ŐĂŝŶƐ ƚŚĞ ƚƌĂŶƐĨŽƌŵĂƟŽŶ ǁŝůů ďƌŝŶŐ ŝŶ ĂĐƌŽƐƐ ƚŚĞŝƌ ǀĂƌŝŽƵƐ ďƵƐŝŶĞƐƐ ĨƵŶĐƟŽŶƐ͘

Can you give some insights on what are the variables that should be looked at to modernize distribution chains and its execution?

Data science driven supply chain trends are huge. Machine learning, IoT, with bluetooth and mobility are huge trends taking place. We are putting future functionalities into our technology moving forward. We chose Google Cloud Platform (GCP) as our platform of the future, and are one of the very few enterprise companies that have partnered with Google to put our solution on GCP. We are at the cutting edge of technology, giving us an immense amount of scale, adding richness to our solutions. Ɛ ǁĞ ƚĂůŬ ĂďŽƵƚ ŽƵƌ ƉŽƚĞŶƟĂů ĐƵƐƚŽŵĞƌƐ͕ ƚLJƉŝĐĂů ƋƵĞƐƟŽŶƐ ƚŚĂƚ ĂƌŝƐĞ ĂƌĞ͗ ĚŽ ƚŚĞLJ ŚĂǀĞ Ă ŵŽĚĞƌŶ ǁĂƌĞŚŽƵƐĞ ŵĂŶĂŐĞŵĞŶƚ ƐLJƐƚĞŵ ;tD^Ϳ ĞdžĞĐƵƟŽŶ ƉŚŝůŽƐŽƉŚLJ Žƌ ŝƐ ǁŽƌŬ ďĞŝŶŐ ĚŽŶĞ ƚŚƌŽƵŐŚ ŵĂŶƵĂů ƉƌŽĐĞƐƐĞƐ͍ Ž ƚŚĞLJ ŚĂǀĞ Ă ƚƌĂŶƐƉŽƌƚĂƟŽŶ ŵĂŶĂŐĞŵĞŶƚ ƐLJƐƚĞŵ͍ /Ĩ ƚŚĞŝƌ ĂŵďŝƟŽŶ ŝƐ ƚŽ ĞdžƉĂŶĚ ƚŚĞŝƌ ĨŽŽƚƉƌŝŶƚ͕ ŚĂǀĞ Ă ŵŽƌĞ ĚŝƐƚƌŝďƵƚĞĚ ĞŶǀŝƌŽŶŵĞŶƚ͕ ŚĂǀĞ ůĂƌŐĞƌ ǁĂƌĞŚŽƵƐĞƐ͕ ƚŚĞƌĞ ŝƐ ĂŶ ŝŵŵĞŶƐĞ ůŽƐƐ ĂŶĚ ĂƩƌŝƟŽŶ ŽĨ ĐĂƉŝƚĂů ƚŚĂƚ ƚĂŬĞƐ ƉůĂĐĞ ďĞĐĂƵƐĞ ŽĨ ŵŝƐŵĂƚĐŚĞĚ ŝŶǀĞŶƚŽƌLJ͘ zŽƵ ĐĂŶ͛ƚ ƚƌĂĐĞ ůŽƐƚ Žƌ ŶŽŶͲŵŽǀŝŶŐ ŝŶǀĞŶƚŽƌLJ͖ ĂŶĚ ǁĞ ŚĂǀĞ ƐĞĞŶ ĐŽŵƉĂŶŝĞƐ ƚĂŬŝŶŐ ƚŚĞƐĞ ĂƐ ƚŚĞ ĮƌƐƚ ĂƌĞĂƐ ƚŽ ĂĚĚƌĞƐƐ͘ &Žƌ ĐƵƐƚŽŵĞƌƐ ůŽŽŬŝŶŐ Ăƚ Ă ƉƌŽĚƵĐƚ ƚƌĂĐĞĂďŝůŝƚLJ͕ ĚĞƉůŽLJŝŶŐ ĐƵƫŶŐ ĞĚŐĞ ƚĞĐŚŶŽůŽŐŝĞƐ ĂƌŽƵŶĚ ĚĂƚĂ ĐŽůůĞĐƟŽŶ͕ ďĂƌĐŽĚŝŶŐ͕ ƉĂůůĞƚ ƚƌĂĐŬŝŶŐ͕ Z&/ ŝŶ Ă ƐĞĂŵůĞƐƐ ǁĂLJ ŝƐ ƚŚĞ ƌŝŐŚƚ ǁĂLJ ƚŽ ŐŽ͘ /ƚ͛Ɛ ĂŶ ĞŶĚͲƚŽͲĞŶĚ ĂƉƉƌŽĂĐŚ ĂŶĚ ŽƵƌ ĞĐŽƐLJƐƚĞŵ ŽĨ ƉĂƌƚŶĞƌƐ ĐĂŶ ŚĞůƉ ďƌŝŶŐ ŝŶ ƚŚŽƐĞ ĐĂƉĂďŝůŝƟĞƐ͘ KŶĞ ŽĨ ŽƵƌ ĐŽƌĞ ƐƚƌĞŶŐƚŚƐ ůŝĞƐ ŝŶ ŝŶƚĞŐƌĂƟŶŐ tD^ ĂůŽŶŐ ǁŝƚŚ ŽƵƌ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ŵĂŶĂŐĞŵĞŶƚ ƐLJƐƚĞŵ ;dD^Ϳ ƚŽ ŽīĞƌ Ă ƐŝŶŐůĞ ƵŶŝĮĞĚ ƐŽůƵƟŽŶ͘

You joined JDA just about a few months back. What made you join JDA? ŶLJŽŶĞ ĐĂŶ ǁƌŝƚĞ ƐŽŌǁĂƌĞ ƚŽĚĂLJ͘ tŚĂƚ ĚŝīĞƌĞŶƟĂƚĞƐ ŝƐ ƚŚĞ ĚŽŵĂŝŶ ŬŶŽǁůĞĚŐĞ͘ zĞĂƌƐ ŽĨ ĚŽŵĂŝŶ ŬŶŽǁůĞĚŐĞ ĐŽƵƉůĞĚ ǁŝƚŚ ŵĂƚŚ͕ / ƚŽƚĂůůLJ ďĞůŝĞǀĞ͕ ŶŽ ŽƚŚĞƌ ĐŽŵƉĂŶLJ ĐĂŶ ďƌŝŶŐ ƚŚĂƚ ĐĂƉĂďŝůŝƚLJ͘ tĞ ĐĂŶ ĚŽ ƉůĂŶŶŝŶŐ͕ ĨŽƌĞĐĂƐƟŶŐ ĂŶĚ ƉůĂŶ LJŽƵƌ ŝŶǀĞŶƚŽƌLJ ĂƐ ǁĞůů ĂƐ ĚŽ ƚŚĞ ĞdžĞĐƵƟŽŶ ŝŶ ƚŚĞ ǁĂƌĞŚŽƵƐĞ͘ tĞ ĐĂůů ƚŚĂƚ /ŶƚĞůůŝŐĞŶƚ &ƵůĮůůŵĞŶƚ͘ /Ĩ LJŽƵ ĂƌĞ ƌƵŶŶŝŶŐ ƚŚĞ ůŽŐŝƐƟĐƐ ŽĨ LJŽƵƌ ĐŽŵƉĂŶLJ͕ LJŽƵ ǁŽƵůĚ ǁĂŶƚ ƚŽ ďĞ ĂďůĞ ƚŽ ƐĞĞ ƚŚĞ ŝŶƚĞƌŶĂůŝƟĞƐ ĂŶĚ ĞdžƚĞƌŶĂůŝƟĞƐ ĂŶĚ ĚŽ LJŽƵƌ ĨŽƌĞĐĂƐƟŶŐ ĂŶĚ ƉůĂŶŶŝŶŐ͕ ďƵƚ ƚŚĞŶ ĚŽŶ͛ƚ ƐƚŽƉ ƚŚĞƌĞ͘ zŽƵ ǁŽƵůĚ ǁĂŶƚ ƚŽ ƐĞĂŵůĞƐƐůLJ ĐŽŶŶĞĐƚ ŝƚ ƚŽ LJŽƵƌ ǁĂƌĞŚŽƵƐĞ ĂŶĚ ĞŶƐƵƌĞ ŽƌĚĞƌƐ ĂƌĞ ĨƵůĮůůĞĚ ƉƌŽĮƚĂďůLJ͘ tĞ ďĞůŝĞǀĞ ŝŶ ƚŚĞ ŶĞǁ ǁŽƌůĚ ŽĨ ƚŚĞ ƐĞĂŵůĞƐƐ ƐƵƉƉůLJ ĐŚĂŝŶ ĂŶĚ : ƵŶŝƋƵĞůLJ ďƌŝŶŐƐ ƚŚĂƚ ĐĂƉĂďŝůŝƚLJ͘ / ĚŽŶ͛ƚ ŬŶŽǁ ŽĨ ĂŶLJ ŽƚŚĞƌ ĐŽŵƉĂŶLJ ƚŚĂƚ ŚĂƐ ƉůĂŶŶŝŶŐ ĂŶĚ ĞdžĞĐƵƟŽŶ ĐĂƉĂďŝůŝƟĞƐ ƵŶĚĞƌ ŽŶĞ ƌŽŽĨ͘ ĞĐĂƵƐĞ ŽĨ ƚŚŝƐ ĐĂƉĂďŝůŝƚLJ͕ 'ĂƌƚŶĞƌ ŚĂƐ ƌĞƉĞĂƚĞĚůLJ ƌĂŶŬĞĚ ƵƐ ĂƐ ƚŚĞ ŽŶůLJ ĐŽŵƉĂŶLJ ŝŶ Ăůů ĮǀĞ 'ĂƌƚŶĞƌ DĂŐŝĐ YƵĂĚƌĂŶƚƐ ĨŽƌ ƐƵƉƉůLJ ĐŚĂŝŶ ĂŶĚ ƌĞƚĂŝů ŵĞƌĐŚĂŶĚŝƐŝŶŐ ƐŽůƵƟŽŶƐ͘ WŚLJƐŝĐĂů ĂƐƐĞƚƐ ƐƵĐŚ ĂƐ ƉĂůůĞƚƐ͕ ƚƌƵĐŬƐ͕ ĞƚĐ͕͘ ĂƌĞ Ăůů ŐĞƫŶŐ ĚŝŐŝƟƚĂůŝnjĞĚ͘ dŚĞ ĚŝŐŝƚĂůŝnjĂƟŽŶ ŽĨ ƚŚĞ ůĂƐƚ ŵŝůĞ ǁŝƚŚ ďŝůůŝŽŶƐ

ŽĨ /Žd ƐĞŶƐŽƌƐ ĂŶĚ ŵŽďŝůŝƚLJ ƚŽŽůƐ ĂŶĚ ŵĂĐŚŝŶĞ ůĞĂƌŶŝŶŐ ǁŝůů ĞƐƐĞŶƟĂůůLJ ƉůĂLJ Ă ďŝŐ ƌŽůĞ ŝŶ ƚŚĞ ƐŽŌǁĂƌĞ ŽĨ ƚŚĞ ĨƵƚƵƌĞ͘ /ƚ ĞŶĂďůĞƐ ƚƌĞŵĞŶĚŽƵƐ ǀŝƐŝďŝůŝƚLJ͖ ĂŶĚ ƚŚŝƐ ŝŶ ƚƵƌŶ ƉƌŽǀŝĚĞƐ ĂŶŽƚŚĞƌ ĂƌĞĂ ŽĨ ĨŽĐƵƐ ĨŽƌ : ͘ ůů ƚŚĞƐĞ ĂƐƉĞĐƚƐ ůĞĚ ŵĞ ƚŽ ũŽŝŶ : ͘

Given the fact that JDA is at the forefront of solutions across the entire value chain, what do you think still lacks in India for supply chain professionals to evolve? What is the bottleneck to revolutionizing supply chain here? tŚĂƚ / Ăŵ ƐĞĞŝŶŐ ŝƐ ƚŚĂƚ ůĞĂĚŝŶŐ ĞŶƚĞƌƉƌŝƐĞƐ ŝŶ /ŶĚŝĂ ĂƌĞ ŵŽǀŝŶŐ ĨƌŽŵ Ă ĐŽƐƚ ĞŵƉŚĂƐŝƐ ƚŽ Ă ǀĂůƵĞ ĞŵƉŚĂƐŝƐ͘ ŶĚ ƚŚĂƚ ŶĞĞĚƐ ƚŽ ďĞ ŵŽƌĞ ƉĞƌǀĂƐŝǀĞ͘ dŚĞ ůŽŶŐ ƚĞƌŵ ƐƚƌĂƚĞŐŝĐ ƉĂƌƚŶĞƌƐŚŝƉƐ ĂŶĚ ƌŝŐŚƚ ŝŶǀĞƐƚŵĞŶƚƐ ǁŝůů ƌĞĂƉ ŵƵůƟͲĨŽůĚ ďĞŶĞĮƚƐ͘ dŚĞ ŵŝŶĚƐĞƚ ŚĂƐ ƚŽ ƐŚŝŌ ĂǁĂLJ ĨƌŽŵ ĐŽƐƚͲĚƌŝǀĞŶ ƚŽ ǀĂůƵĞͲ ĚƌŝǀĞŶ ŚŽůŝƐƟĐ ĂƉƉƌŽĂĐŚ ĂŶĚ ƚŚĂƚ͛Ɛ ƚŚĞ ƚƌĂŶƐĨŽƌŵĂƟŽŶ͕ / Ăŵ ĐŽŶĮĚĞŶƚ͕ /ŶĚŝĂ ǁŝůů ŐŽ ƚŚƌŽƵŐŚ͘ dŚŽƵŐŚ ƚŚĞƌĞ ĂƌĞ ƉŽĐŬĞƚƐ ŽĨ ĞdžĐĞůůĞŶĐĞ͕ ƐŽŵĞ ŽĨ ƚŚĞ ůĂƌŐĞƌ ĐŽŵƉĂŶŝĞƐ ŚĞƌĞ ŚĂǀĞ ĚŽŶĞ ďƌŝůůŝĂŶƚ ǁŽƌŬ ŝŶ ŽƉƟŵŝnjĂƟŽŶ͕ ĞǀĞŶ ŽŶ ƚŚĞ ƐŚŽƉ ŇŽŽƌ ƐŝĚĞ͕ ĂŶĚ ŶŽƚ ũƵƐƚ ŽŶ ƚŚĞ ƐƵƉƉůLJ ĐŚĂŝŶ ƐŝĚĞ͘ &Žƌ ŝƚ ƚŽ ďĞĐŽŵĞ ŵŽƌĞ ƉƌĞǀĂůĞŶƚ͕ ƚŚĞƌĞ ŶĞĞĚƐ ƚŽ ďĞ ĂŶ ĂǁĂƌĞŶĞƐƐ

ϭϮ | CELERITY • May 2017

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02/05/2017 11:56:48 AM

INTERVIEW ŽĨ ŚŽǁ ƚĞĐŚŶŽůŽŐLJ ĐĂŶ ŵĂƉ ďĂĐŬ ƚŚĞ ǀĂůƵĞ ƚŚĂƚ ŝƐ ĚĞůŝǀĞƌĞĚ ƚŚƌŽƵŐŚ ƚŚĞ ƐLJƐƚĞŵ͘ ^ĞĐŽŶĚůLJ͕ ƚŚĞƌĞ ŚĂƐ ƚŽ ďĞ ƉƌĞĚŝĐƚĂďŝůŝƚLJ ŝŶ ƚŚĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ Ɛ ĐŽŶƐƵŵĞƌƐ ŐĞƚ ŵŽƌĞ ĚĞŵĂŶĚŝŶŐ͕ ĐŽŵƉĂŶŝĞƐ ŶĞĞĚ ƚŽ ŵŽƌĞ ĂĐĐƵƌĂƚĞůLJ ŵĞĞƚ ƚŚĞŝƌ ĞdžƉĞĐƚĂƟŽŶƐ͕ ĨŽƌ ǁŚŝĐŚ ƐŽƉŚŝƐƟĐĂƚĞĚ ƚĞĐŚŶŽůŽŐŝĞƐ ǁŝůů ďĞ ƌĞƋƵŝƌĞĚ͘

What are the key challenges you face while developing solutions for companies? How do you overcome them? &ŝƌƐƚůLJ͕ ŐĞŶĞƌĂů ĂǀĂŝůĂďŝůŝƚLJ ƐŽŌǁĂƌĞ ĐĂŶ ďĞ ĚĞǀĞůŽƉĞĚ ĂŶĚ ƚŚĞŶ ĐƵƐƚŽŵŝnjĂƟŽŶƐ ďĞĐŽŵĞ ůĞƐƐ ŽĨ ĂŶ ŝƐƐƵĞ͘ tĞ ĂƌĞ ĂůǁĂLJƐ ŵŝŶĚĨƵů ŝĨ ǁĞ ĂƌĞ ƐĂƟƐĨLJŝŶŐ ĂŶ ŝŶĚƵƐƚƌLJ ǀĞƌƟĐĂů͛Ɛ ƌĞƋƵŝƌĞŵĞŶƚ ĂŶĚ ĂƌĞ ĂďůĞ ƚŽ ŵŽĚĞů ƚŚĞ ƐŽƉŚŝƐƟĐĂƟŽŶ ŽĨ ƚŚĂƚ ŝŶĚƵƐƚƌLJ ǀĞƌƟĐĂů ŝŶ Ă ŐĞŶĞƌŝĐ ĨĂƐŚŝŽŶ͘ tĞ ĚŽ ƚŚĂƚ ǁŝƚŚ ǀĞƌLJ ĐůŽƐĞ ĐŽůůĂďŽƌĂƟŽŶ ǁŝƚŚ ŽƵƌ ĐƵƌƌĞŶƚ ĐƵƐƚŽŵĞƌ ďĂƐĞ ĂŶĚ ǁŝƚŚ ŝŶĚƵƐƚƌLJ ĞdžƉĞƌƚƐ ĂĐƌŽƐƐ ƚŚĞ ŐůŽďĞ͘ ƚ ƚŚĞ ƉůĂŶŶŝŶŐ ůĞǀĞů͕ ǁĞ ĂƌĞ ĂůǁĂLJƐ ǁŽƌŬŝŶŐ ǁŝƚŚ ĐƵƐƚŽŵĞƌƐ͘ Ɛ LJŽƵ ŐŽ ƚŽ ƚŚĞ ĞdžĞĐƵƟŽŶ ůĞǀĞů ǁŚĞƌĞ ŐƌŽƵŶĚ ƌĞĂůŝƟĞƐ ďĞĐŽŵĞ ǀĞƌLJ ŝŵƉŽƌƚĂŶƚ͕ ƚŚĂƚ͛Ɛ ǁŚĞƌĞ ĐƵƐƚŽŵŝnjĂƟŽŶ ŝƐ ƌĞƋƵŝƌĞĚ͘ dŚĞƌĞ ĂƌĞ ŝĚŝŽƐLJŶĐƌĂƐŝĞƐ ƚŚĂƚ ĐŽŵƉĂŶŝĞƐ ĨŽůůŽǁ ĂŶĚ ƚŚĞLJ ĚŽŶ͛ƚ ǁĂŶƚ ƚŽ ĐŚĂŶŐĞ ĞĂƐŝůLJ͘ &ƌŽŵ Ă ƉƌŽĚƵĐƚ ĚĞǀĞůŽƉŵĞŶƚ ƉĞƌƐƉĞĐƟǀĞ͕ ŝŶƉƵƚƐ ĐŽŵĞ ŝŶ ĨƌŽŵ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ƚŚƌŽƵŐŚ ƚŚĞ : ^ƉĞĐŝĂů /ŶƚĞƌĞƐƚ 'ƌŽƵƉƐ ;^/'ƐͿ ǁŚŝĐŚ ŝƐ Ă ƉŽǁĞƌĨƵů ďĂƐĞ ŽĨ ƵƐĞƌ ĞdžƉĞƌƟƐĞ ŝŶ ĞǀĞƌLJ ŝŶĚƵƐƚƌLJ͕ ĨƵŶĐƟŽŶĂů ĂƌĞĂ ĂŶĚ ƌĞŐŝŽŶ ŽĨ ƚŚĞ ǁŽƌůĚ͘ tĞ ĂůƐŽ ŐĂƚŚĞƌ ŝŶƉƵƚ ĨƌŽŵ ƉĂƌƚŶĞƌƐ͕ ŝŶĚƵƐƚƌLJ ĂŶĂůLJƐƚƐ ĂŶĚ ŽƵƌ ŽǁŶ ŝŶƚĞƌŶĂů ĂƐƐŽĐŝĂƚĞƐ ǁŚŽ ŚĂǀĞ ŝŵŵĞŶƐĞ ŵĂƌŬĞƚ ŝŶƚĞůůŝŐĞŶĐĞ ĂŶĚ ĐƵƐƚŽŵĞƌ ŬŶŽǁůĞĚŐĞ͘ &ƌŽŵ Ă ĚĞůŝǀĞƌLJ ƉĞƌƐƉĞĐƟǀĞ͕ ǁĞ ƚLJƉŝĐĂůůLJ ĚŽ ƚŚŝƐ ŽƵƌƐĞůǀĞƐ ĂŶĚ ƐŽŵĞƟŵĞƐ ŝŶ ĐŽůůĂďŽƌĂƟŽŶ ǁŝƚŚ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ƚŽ ĐŽͲ

QUICK FACTS ͻ tŝƚŚ ŽǀĞƌ ϯϬϬ ŐƌĂŶƚĞĚ ƉĂƚĞŶƚƐ ĂŶĚ ŽǀĞƌ ϰϬϬ ďŽƚŚ ŐƌĂŶƚĞĚ ĂŶĚ ƉĞŶĚŝŶŐ͕ : ŚĂƐ ƚŚĞ ůĂƌŐĞƐƚ ƉĂƚĞŶƚ ƉŽƌƞŽůŝŽ ŝŶ ƚŚĞ ĮĞůĚ ŽĨ ƐƵƉƉůLJ ĐŚĂŝŶ ŵĂŶĂŐĞŵĞŶƚ ƚĞĐŚŶŽůŽŐLJ͘ ͻ : ŝƐ ƚŚĞ ŽŶůLJ ĐŽŵƉĂŶLJ ƌĞĐŽŐŶŝnjĞĚ ĂƐ Ă ůĞĂĚĞƌ ŝŶ Ăůů ĮǀĞ 'ĂƌƚŶĞƌ ^ƵƉƉůLJ ŚĂŝŶ DĂŐŝĐ YƵĂĚƌĂŶƚƐ͘ ͻ /ƚ ŚĂƐ ŵĂƌŬĞƚ ůĞĂĚĞƌƐŚŝƉ ǁŝƚŚ ϰϬϬϬн ŐůŽďĂů ĐƵƐƚŽŵĞƌƐ ǁŽƌůĚǁŝĚĞ͘ ƉůĂŶŶŝŶŐ ĐLJĐůĞ͘ dŚĞ ĞŶŚĂŶĐĞŵĞŶƚ ŝŶ ůŽƚͲ ƐŝnjŝŶŐ ůŽŐŝĐ ŚĂƐ ĞŶĂďůĞĚ ƐŝĂŶ WĂŝŶƚƐ ƚŽ ďĞƩĞƌ ƐĞƌǀĞ ŝƚƐ ĐƵƐƚŽŵĞƌƐ ďLJ ƉƌŽǀŝĚŝŶŐ ŝŶǀĞŶƚŽƌLJ Ăƚ ƚŚĞ ƌŝŐŚƚ ƉůĂĐĞ͕ Ăƚ ƚŚĞ ƌŝŐŚƚ ƟŵĞ ĂŶĚ ŝŶ ƚŚĞ ƌŝŐŚƚ ƋƵĂŶƟƚLJ͘ ĚĚŝƟŽŶĂůůLJ͕ ŝŶǀĞŶƚŽƌLJ ĐĂƌƌLJŝŶŐ ĐŽƐƚƐ ŚĂǀĞ ĚĞĐƌĞĂƐĞĚ ĂƐ Ă ƌĞƐƵůƚ ŽĨ ďĞƩĞƌ ƉƌŽĚƵĐƟŽŶ ĂŶĚ ƐĂĨĞƚLJͲ ƐƚŽĐŬ ƉůĂŶŶŝŶŐ ĂĐƌŽƐƐ ŝƚƐ ^<hƐ ĂŶĚ ƉůĂŶƚƐ͘

What are the tech advancements shaping up in supply chain landscape?

What are the upcoming supply chain trends to watch out for? ^ƵƉƉůLJ ĐŚĂŝŶ ŝƐ ĨĂĐŝŶŐ ĐŚĂŶŐĞƐ ŽŶ ƚǁŽ ŵĂŝŶ ĨƌŽŶƚƐ͖ ŽŶĞ ŝƐ ƚŚĞ ĐŚĂŶŐĞ ŝŶ ŝŶŚĞƌĞŶƚ ƚĞĐŚŶŽůŽŐLJ ĂŶĚ ĂŶŽƚŚĞƌ ŝƐ Ă ƌĂĚŝĐĂů ƌĞͲǁŽƌŬ ŝŶ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ͘ dŽ ĞůĂďŽƌĂƚĞ͕ ǁĞ ƐĞĞ ƚĞĐŚŶŽůŽŐLJ ĂĚǀĂŶĐĞƐ ůŝŬĞ ďŝŐ ĚĂƚĂ͕ ĐůŽƵĚ͕ ŵĂĐŚŝŶĞ ůĞĂƌŶŝŶŐ ĂŶĚ /Žd ďĞŝŶŐ ƵƐĞĚ ďLJ ƚƌĂĚŝƟŽŶĂů ďƵƐŝŶĞƐƐĞƐ ƚŽ ďĞĐŽŵĞ ŵŽƌĞ ĞĸĐŝĞŶƚ ĂŶĚ ĞīĞĐƟǀĞ͘ Ƶƚ ŝŶ Ă ŶŽŶͲůŝŶĞĂƌ ŵĂŶŶĞƌ͕ ǁĞ ĂůƐŽ ƐĞĞ ƚŚŝƐ ƚĞĐŚŶŽůŽŐLJ ƉƵƐŚŝŶŐ ŶĞǁ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ ŝŶ ƉůĂĐĞ͘ ƵŝůĚŝŶŐ ĂŶ ŽŵŶŝͲĐŚĂŶŶĞů ƐŽůƵƟŽŶ ĨŽƌ Ă ƌĞƚĂŝůĞƌ Žƌ Ă W' ďƵƐŝŶĞƐƐ ŝƐ Ă ǀĞƌLJ ďŝŐ ĐŚĂůůĞŶŐĞ ďƵƚ ƚŚŝƐ ĐŚĂůůĞŶŐĞ ĐŽŵƉůĞƚĞůLJ ĚǁĂƌĨƐ ŝŶ ĐŽŵƉĂƌŝƐŽŶ ƚŽ ďƵŝůĚŝŶŐ Ă ŵĂƚĞƌŝĂůƐ ŚĂŶĚůŝŶŐ ƐŽůƵƟŽŶ ĨŽƌ Ă W' ŵĂŬĞƌ ƌĞůLJŝŶŐ ŽŶ ϯ ƉƌŝŶƟŶŐ ŽŶ ĂŶ

Another key element is our partnership to explore the applicability of robots assisting customers in their shopping. We have introduced a humanoid robot called Pepper in-store, who is able to interact with customers by synthesizing inventory information across the supply chain. Robotics meets machine learning as the robot is constantly collecting data based on its interactions and learning from it. ĚĞůŝǀĞƌ͘ tĞ ƚLJƉŝĐĂůůLJ ďƵŝůĚ ŽƵƌ ƐŽůƵƟŽŶƐ ƚŽ ĐĂƚĞƌ ƚŽ ĂŶ ŝŶĚƵƐƚƌLJ͕ ŝƌƌĞƐƉĞĐƟǀĞ ŽĨ ƌĞŐŝŽŶ͘

Please share with us one of the most successful yet challenging SCM projects managed by you. /Ŷ /ŶĚŝĂ͕ ƐŝĂŶ WĂŝŶƚƐ ŚĂƐ ďĞĞŶ ŽŶĞ ŽĨ ŽƵƌ ůŽŶŐƐƚĂŶĚŝŶŐ ĐƵƐƚŽŵĞƌƐ͘ dŚĞLJ ĂƌĞ ĐŽͲ ŝŶŶŽǀĂƟŶŐ ǁŝƚŚ ƵƐ ƚŽ ũŽŝŶƚůLJ ĚĞǀĞůŽƉ Ă ŶĞǁ ůŽƚͲƐŝnjŝŶŐ ĂůŐŽƌŝƚŚŵ ƚŽ ďĞƩĞƌ ŚĂŶĚůĞ ŵƵůƟͲůĞǀĞů ůŽƚ ƐŝnjĞƐ ĂŶĚ ďĂůĂŶĐĞ ŝƚƐ ƐƵƉƉůLJ ĐŚĂŝŶ ƉůĂŶ ĂĐƌŽƐƐ ƉůĂŶƚƐ͕ ǁŚŝůĞ ŝŶĐƌĞĂƐŝŶŐ ƉůĂŶŶĞƌ ĞĸĐŝĞŶĐLJ͘ dŚĞ ŶĞǁ ĂůŐŽƌŝƚŚŵ ďƵŝůƚ ĂƌŽƵŶĚ ŵĂƐƚĞƌ ƉůĂŶŶŝŶŐ ĐĂƉĂďŝůŝƟĞƐ ŽĨ : DĂŶƵĨĂĐƚƵƌŝŶŐ WůĂŶŶŝŶŐ͕ ŝƐ ďĞŝŶŐ ƵƐĞĚ ĂƐ ƉĂƌƚ ŽĨ ƐŝĂŶ WĂŝŶƚƐ͛ ƌĞŐƵůĂƌ ŵŽŶƚŚůLJ

/ŽdͲƐƵƉƉŽƌƚĞĚ ŵĂŝŶƚĞŶĂŶĐĞ ŶĞƚǁŽƌŬ͘ ƌƵĐŝĂů ƋƵĞƐƟŽŶƐ ŽŶ ĐƵƐƚŽŵĞƌ ĚĞŵĂŶĚ͖ ŽƉƟŵƵŵ ĂƐƐŽƌƚŵĞŶƚ ĚĞƉƚŚ͖ ŝŶǀĞŶƚŽƌLJ ĞƚĐ͘ ŶĞĞĚ ƚŽ ďĞ ƌĞͲĚĞƐŝŐŶĞĚ ĨƌŽŵ ĮƌƐƚ ƉƌŝŶĐŝƉůĞƐ͘ >ƵĐŬŝůLJ͕ ĚƵĞ ƚŽ ƚŚĞ ŝŶƚĞŐƌĂƚĞĚ ƐŽůƵƟŽŶ ƐĞƚ ƚŚĂƚ ǁĞ ŚĂǀĞ͕ ǁĞ ĂƌĞ ĂďůĞ ƚŽ ŐƵŝĚĞ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ĂƌŽƵŶĚ ůĂƌŐĞƌ ƉŝƞĂůůƐ ƚŚĂƚ ŵĂLJ ďĞ ƚƌŝŐŐĞƌĞĚ ďLJ ƐŵĂůů ĐŚĂŶŐĞƐ ŝŶ ůŽĐĂů ĐŽŶƚĞdžƚ͘ dŚĞ ĐůĞĂƌ ƐƵƉƉůLJ ĐŚĂŝŶ ƚƌĞŶĚ ŝƐ ĂĚŽƉƟŽŶ ŽĨ ŽŵŶŝͲĐŚĂŶŶĞů ƉƌŽĐĞƐƐĞƐ͘ dŚŝƐ ŝƐ ŽŶĞ ĐŽŵŵŽŶ ŶĞĞĚ ŝĨ LJŽƵ ĂƌĞ ŝŶ Ă Ϯ ďƵƐŝŶĞƐƐ Žƌ ŝŶ Ă Ϯ ďƵƐŝŶĞƐƐ͘ tŝƚŚ ĚĂƚĂ ĂŶĂůLJƟĐƐ ĂŶĚ ƐƚƌƵĐƚƵƌĞĚ ĚĂƚĂ͕ ůĂƌŐĞ ĐŽŵƉůĞdž ƉƌŽďůĞŵƐ ǁŝůů ďĞ ƐŽůǀĞĚ ŝŶ ƌĞĂůͲƟŵĞ͘ KŵŶŝͲĐŚĂŶŶĞů ŝƐ ĐŽŵŝŶŐ ƵƉ ŝŶ

Ă ďŝŐ ǁĂLJ͘ tŚĞŶ LJŽƵ ůĞǀĞƌĂŐĞ ĂŶ ŽŵŶŝͲ ĐŚĂŶŶĞů ŵŽĚĞů ĂŶĚ ĐĂŶ ĐƵƐƚŽŵŝnjĞ ƚŚĞ ĐƵƐƚŽŵĞƌ ĞdžƉĞƌŝĞŶĐĞ ĂĐƌŽƐƐ Ăůů ĐŚĂŶŶĞůƐ͕ ďĞ ŝƚ ŽŶůŝŶĞ Žƌ ďƌŝĐŬ ĂŶĚ ŵŽƌƚĂƌ͕ ƚŚĞ ŽǀĞƌĂůů ĞdžƉĞƌŝĞŶĐĞ ŵƵƐƚ ďĞ ƵŶŝĨŽƌŵ ĂŶĚ ƌŝĐŚ͘ KƵƌ ƐŽůƵƟŽŶƐ ĂƌĞ ŶŽǁ ĞƋƵŝƉƉĞĚ ƚŽ ƉƌŽǀŝĚĞ ƚŚĂƚ ƌŝĐŚŶĞƐƐ ĂĐƌŽƐƐ ǀĂƌŝŽƵƐ ĐŚĂŶŶĞůƐ ƐĞĂŵůĞƐƐůLJ͘ dŚĞƌĞ ĂƌĞŶ͛ƚ ƚŽŽ ŵĂŶLJ ƐŽůƵƟŽŶƐ ƚŚĂƚ ĐĂŶ ƚĂŬĞ ŝŶǀĞŶƚŽƌŝĞƐ ĂŶĚ ŽƉƟŵŝnjĞ ŝƚ ĂĐƌŽƐƐ ĐŚĂŶŶĞůƐ ĂŶĚ ƉƌŽǀŝĚĞ ƚŚĞ ďĞƐƚ ŽƵƚĐŽŵĞ ĨŽƌ LJŽƵƌ ĐƵƐƚŽŵĞƌƐ͘ /ƚ ŝƐ Ă ŬĞLJ ĨŽĐƵƐ ĂƌĞĂ ĨŽƌ ƵƐ͘

What are some of the trends that you are investigating to leverage within your organization? ĂƚĂ ƐĐŝĞŶĐĞͲĚƌŝǀĞŶ ƐƵƉƉůLJ ĐŚĂŝŶ ŝƐ Ă ĐůĞĂƌ ƚƌĞŶĚ ƚŚĂƚ ǁĞ ĂƌĞ ǁŝƚŶĞƐƐŝŶŐ͘ DĂĐŚŝŶĞ ůĞĂƌŶŝŶŐ͕ /Žd ǁŝƚŚ ďůƵĞƚŽŽƚŚ ĂŶĚ ŵŽďŝůŝƚLJ ĂƌĞ ƐŽŵĞ ŽĨ ƚŚĞ ŽƚŚĞƌ ƚƌĞŶĚƐ ƚĂŬŝŶŐ ƉůĂĐĞ͘ tĞ ĂƌĞ ƉƵƫŶŐ ĨƵƚƵƌĞ ĨƵŶĐƟŽŶĂůŝƟĞƐ ƚŚĂƚ ƚĂƉ ŝŶƚŽ ƚŚĞƐĞ ƚƌĞŶĚƐ ŝŶƚŽ ŽƵƌ ƚĞĐŚŶŽůŽŐLJ ŵŽǀŝŶŐ ĨŽƌǁĂƌĚ͘ tĞ ĐŚŽƐĞ 'ŽŽŐůĞ ůŽƵĚ WůĂƞŽƌŵ ;' WͿ ĂƐ ŽƵƌ ƉůĂƞŽƌŵ ŽĨ ƚŚĞ ĨƵƚƵƌĞ͕ ĂŶĚ ĂƌĞ ŽŶĞ ŽĨ ƚŚĞ ǀĞƌLJ ĨĞǁ ĞŶƚĞƌƉƌŝƐĞ ĐŽŵƉĂŶŝĞƐ ƚŚĂƚ ŚĂǀĞ ƉĂƌƚŶĞƌĞĚ ǁŝƚŚ 'ŽŽŐůĞ ƚŽ ƉƵƚ ŽƵƌ ƐŽůƵƟŽŶ ŽŶ ' W͘ tĞ ĂƌĞ Ăƚ ƚŚĞ ĐƵƫŶŐ ĞĚŐĞ ŽĨ ƚĞĐŚŶŽůŽŐLJ͕ ŐŝǀŝŶŐ ƵƐ ĂŶ ŝŵŵĞŶƐĞ ĂŵŽƵŶƚ ŽĨ ƐĐĂůĞ͕ ĂĚĚŝŶŐ ƌŝĐŚŶĞƐƐ ƚŽ ŽƵƌ ƐŽůƵƟŽŶƐ͘ tĞ ŚĂǀĞ ĂŶ ŝŶŶŽǀĂƟŽŶ ĐĞŶƚƌĞ ĐĂůůĞĚ : >ĂďƐ͕ ǁŚŝĐŚ ŝƐ ŝŶǀŽůǀĞĚ ŝŶ ƐĞǀĞƌĂů ĂƌĞĂƐ ƚŚĂƚ ůĞǀĞƌĂŐĞ ƚŚĞ ƉŽǁĞƌ ŽĨ ŵĂĐŚŝŶĞ ůĞĂƌŶŝŶŐ͕ ďŝŐ ĚĂƚĂ ĂŶĚ ƌŽďŽƟĐƐ͘ ^ƉĞĐŝĮĐ ĂƌĞĂƐ ƐƵĐŚ ĂƐ ƌĞƚĂŝů ƉůĂŶŶŝŶŐ͕ ŵĂĐŚŝŶĞ ůĞĂƌŶŝŶŐ͕ ĞƚĐ͕͘ ĞŶĂďůĞ ƵƐ ƚŽ ƵŶĚĞƌƐƚĂŶĚ ƚŚĞ ƌĞůĂƟǀĞ ĂƩƌĂĐƟǀĞŶĞƐƐ ŽĨ ƉƌŽĚƵĐƚ ĂƩƌŝďƵƚĞƐ ŝŶ ĂŶ ĂƐƐŽƌƚŵĞŶƚ͘ >ŝŬĞǁŝƐĞ͕ ŝŶ ƚŚĞ ĂƌĞĂƐ ŽĨ ĨŽƌĞĐĂƐƟŶŐ͕ : ŝƐ ĐŽŵďŝŶŝŶŐ ĞŶĚŽŐĞŶŽƵƐ ŝŶĨŽƌŵĂƟŽŶ ;ƐĂůĞƐ ŚŝƐƚŽƌLJ͕ ƉƌŽĚƵĐƚ ŝŶĨŽƌŵĂƟŽŶ͕ ĞƚĐ͘Ϳ ǁŝƚŚ ĞdžŽŐĞŶŽƵƐ ĚĂƚĂ ;ǁĞĂƚŚĞƌ͕ ƐŽĐŝĂů ƐĞŶƟŵĞŶƚ͕ ĞƚĐ͘Ϳ ƚŽ ĂƌƌŝǀĞ Ăƚ ŵŽƌĞ ŚŽůŝƐƟĐ ĨŽƌĞĐĂƐƚƐ͘ tĞ ĂƌĞ ĂůƐŽ ǁŽƌŬŝŶŐ ǁŝƚŚ 'ŽŽŐůĞ 'ůĂƐƐ ĨŽƌ ĞdžƉůŽƌŝŶŐ ǀĂƌŝŽƵƐ ŽƉƟŽŶƐ ŝŶ ǁĂƌĞŚŽƵƐŝŶŐ ĂƉƉůŝĐĂƟŽŶƐ͘ ŶŽƚŚĞƌ ŬĞLJ ĞůĞŵĞŶƚ ŝƐ ŽƵƌ ƉĂƌƚŶĞƌƐŚŝƉ ǁŝƚŚ ^ŽŌďĂŶŬ ZŽďŽƟĐƐ ƚŽ ĞdžƉůŽƌĞ ƚŚĞ ĂƉƉůŝĐĂďŝůŝƚLJ ŽĨ ƌŽďŽƚƐ ĂƐƐŝƐƟŶŐ ĐƵƐƚŽŵĞƌƐ ŝŶ ƚŚĞŝƌ ƐŚŽƉƉŝŶŐ͘ tĞ ŚĂǀĞ ŝŶƚƌŽĚƵĐĞĚ Ă ŚƵŵĂŶŽŝĚ ƌŽďŽƚ ĐĂůůĞĚ WĞƉƉĞƌ ŝŶͲƐƚŽƌĞ͕ ǁŚŽ ŝƐ ĂďůĞ ƚŽ ŝŶƚĞƌĂĐƚ ǁŝƚŚ ĐƵƐƚŽŵĞƌƐ ďLJ ƐLJŶƚŚĞƐŝnjŝŶŐ ŝŶǀĞŶƚŽƌLJ ŝŶĨŽƌŵĂƟŽŶ ĂĐƌŽƐƐ ƚŚĞ ƐƵƉƉůLJ ĐŚĂŝŶ͘ ZŽďŽƟĐƐ ŵĞĞƚƐ ŵĂĐŚŝŶĞ ůĞĂƌŶŝŶŐ ĂƐ ƚŚĞ ƌŽďŽƚ ŝƐ ĐŽŶƐƚĂŶƚůLJ ĐŽůůĞĐƟŶŐ ĚĂƚĂ ďĂƐĞĚ ŽŶ ŝƚƐ ŝŶƚĞƌĂĐƟŽŶƐ ĂŶĚ ůĞĂƌŶŝŶŐ ĨƌŽŵ ŝƚ͘

Rishi joined JDA in January 2017 from Tyco International, where he was responsible for the firm’s global retail solutions business and North America building automation business. He serves as a board member of Digi International, is a member of the board of directors at UI Labs, and the board of regents at the University of Hartford. He holds a master’s degree in public policy from Johns Hopkins University, a master’s degree in business administration from the University of Hartford and received his undergraduate degree from the University of Mumbai.

CELERITY • May 2017 | ϭϯ

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02/05/2017 11:56:48 AM

INTERVIEW

CREATING

THE NEW How has been the performance of the industry you are operating in?

How complex and challenging is it to manage supply chain?

/ŶĚŝĂŶ ƐƉŽƌƚ ĂŶĚ ĮƚŶĞƐƐ ŝŶĚƵƐƚƌLJ ŝƐ ŽŶ Ă ŚŝŐŚ ĂŶĚ ŵŽƌĞ Θ ŵŽƌĞ ĐŝƟnjĞŶƐ ĂƌĞ ĂĚĂƉƟŶŐ ƚŽ ƐƉŽƌƚƐ ĂƐ ǁĂLJ ŽĨ ůŝĨĞ͘ &Žƌ ŝŶƐƚĂŶĐĞ͕ ƚŽĚĂLJ ǁĞ ŚĂǀĞ ϯϱϬн ĨŽƌŵĂů ƌƵŶŶŝŶŐ ĞǀĞŶƚƐ ŝŶ /ŶĚŝĂ ƚŚƌŽƵŐŚŽƵƚ ƚŚĞ LJĞĂƌ ĂŶĚ ƐŝŵŝůĂƌ ŝƐ ƚŚĞ ŐƌŽǁŝŶŐ ƉĂƌƟĐŝƉĂƟŽŶ ŝŶ ŽƚŚĞƌ ƐƉŽƌƚƐ͘ ^Ž ŝƐ ƚŚĞ ƌĞŇĞĐƟŽŶ ŽŶ ƚŚĞ ĐŽŵŵĞƌĐŝĂů ƐŝĚĞ ŽĨ ƚŚŝƐ ŝŶĚƵƐƚƌLJ͘ tŝƚŚ ƚŚĞ ƌŝƐŝŶŐ ŝŶĐŽŵĞ ĂŶĚ ƚŚŝƐ ĐŚĂŶŐŝŶŐ ĂƫƚƵĚĞ ƚŽǁĂƌĚƐ ƐƉŽƌƚ͕ ĚĞŵĂŶĚ ĨŽƌ ŽƵƌ ƉƌŽĚƵĐƚƐ ŝƐ ŝŶĐƌĞĂƐŝŶŐ ĞǀĞƌLJ ĚĂLJ͘ dŚĞ ŝŶĚƵƐƚƌLJ ŝƐ ŐƌŽǁŝŶŐ Ăƚ ĚŽƵďůĞ ĚŝŐŝƚƐ ĂŶŶƵĂůůLJ ĂŶĚ ǁĞ͕ ďĞŝŶŐ ƚŚĞ ůĞĂĚĞƌƐ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌLJ͕ ĂƌĞ ŚĂƉƉLJ ƚŽ ďĞ ŝŶ ƚŚĞ ĚƌŝǀŝŶŐ ƐĞĂƚ͘

^ƵƉƉůLJ ĐŚĂŝŶ ŝƐ Ă ƉƌĞƩLJ ŝŶƚĞƌĞƐƟŶŐ ƚŽƉŝĐ ĂŶĚ ĞƐƉĞĐŝĂůůLJ ĨŽƌ Ă ƉĞƌƐŽŶ ůŝŬĞ ŵĞ͕ ǁŚŽ ŚĂƐ ƐƉĞŶƚ ĐůŽƐĞ ƚŽ ϴ LJĞĂƌƐ ŝŶ ŵĂŶĂŐŝŶŐ ĨƌŽŶƚ ĞŶĚ ƌĞƚĂŝů͕ ŝƚ ŝƐ ĂŶ ĂƌĞĂ ǁŚŝĐŚ ƚŚƌŽǁƐ ŝŵŵĞŶƐĞ ĐŚĂůůĞŶŐĞƐ ĂŶĚ ŝŶ ƚƵƌŶ ůĞĂǀĞ ďĞŚŝŶĚ Ă ůŽƚ ŽĨ ůĞĂƌŶŝŶŐ͘ dŚŝƐ ŝƐ Ă ǀĞƌLJ ƐƟŵƵůĂƟŶŐ ƐƚƌĞĂŵ ĨŽƌ ĂŶLJŽŶĞ ǁŚŽ ĞŶũŽLJƐ ƉƵƐŚŝŶŐ ĨŽƌ ĞdžĐĞůůĞŶĐĞ ĂŶĚ ŬĞĞƉƐ ŽŶ ůŽŽŬŝŶŐ ĨŽƌ ƉƌŽĐĞƐƐ ŝŵƉƌŽǀĞŵĞŶƚƐ͘ dŚĞƌĞ ŝƐ ŶĞǀĞƌ Ă ĚĞĂƌƚŚ ŽĨ ŽƉƟŽŶƐ ƚŽ ŝŶŶŽǀĂƚĞ Žƌ ĂƐ ǁĞ ĐĂůů ŝƚ ŝŶ ƚŚĞ ĂĚŝĚĂƐ ǁŽƌůĚ ͚ĐƌĞĂƟŶŐ ƚŚĞ ŶĞǁ͛͘ /ŶƚĞƌĞƐƟŶŐůLJ͕ ĂůƚŚŽƵŐŚ ƐƵƉƉůLJ ĐŚĂŝŶ ŝƐ Ă ǀĞƌLJ ŽůĚ ƚŽƉŝĐ ĂŶĚ ůŽƚ ŽĨ ƐLJƐƚĞŵƐ ĂŶĚ ƐŽůƵƟŽŶƐ ŚĂǀĞ ďĞĞŶ ĚĞǀĞůŽƉĞĚ

“Supply chain in our business has a rare complexity… We have to deal with the width of an automobile spare parts supply chain, the shelf life of a perishable product supply chain and the newness of a fast fashion organization,” remarks Ankit Gupta, Senior Director, SCM, adidas Group India. During this exclusive interaction, Ankit shares with us the global supply chain best practices and how they are aligning themselves to win over Indian customers and be a preferred sports fashion brand. ŝŶ ƚŚŝƐ ĮĞůĚ͕ ƐƟůů ƐƵƉƉůLJ ĐŚĂŝŶ ŽĨ ĞǀĞƌLJ ŽƌŐĂŶŝnjĂƟŽŶ ŝƐ ĚŝīĞƌĞŶƚ ĂŶĚ ŚĂƐ ŝƚƐ ŽǁŶ ŶĞĞĚƐ͕ ƚŚĞ ĐŽŽŬŝĞ ĐƵƩĞƌ ĂƉƉƌŽĂĐŚ ĚŽĞƐ ŶŽƚ ǁŽƌŬ ŚĞƌĞ͘ ǀĞƌLJ ƟŵĞ͕ ǁĞ ǁĂŶƚ ƚŽ ƐŽůǀĞ Ă ƉƌŽďůĞŵ ŝŶ ŽƵƌ ďƵƐŝŶĞƐƐ ǁĞ ĂƌĞ ƐƵƌĞ ƚŚĂƚ

ϭϰ | CELERITY • May 2017

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02/05/2017 11:56:48 AM

INTERVIEW ƐŝŵŝůĂƌ ƉƌŽďůĞŵƐ ǁŽƵůĚ ďĞ ĨĂĐĞĚ ďLJ ŽƚŚĞƌ ŽƌŐĂŶŝƐĂƟŽŶƐ͕ ďƵƚ ŝƚ ŝƐ ĞdžƚƌĞŵĞůLJ ĚŝĸĐƵůƚ ƚŽ ĮŶĚ Ă ƌĞĂĚLJ ƐŽůƵƟŽŶ ŝŶ ƚŚĞ ŵĂƌŬĞƚ͘ ^Ž͕ ŵŽƐƚ ŽĨ ƚŚĞ ƟŵĞ LJŽƵ ŚĂǀĞ ƚŽ ŝŶǀĞƐƚ LJŽƵƌ ƌĞƐŽƵƌĐĞƐ ŝŶ ĚĞǀĞůŽƉŝŶŐ ŶĞǁ ƐLJƐƚĞŵƐ ƐƵŝƚĂďůĞ ĨŽƌ LJŽƵƌ ƉƌŽďůĞŵ͘

How unique is adidas supply chain?

What are the salient features of the same? ^ƵƉƉůLJ ĐŚĂŝŶ ŝŶ ŽƵƌ ďƵƐŝŶĞƐƐ ŚĂƐ Ă ƌĂƌĞ ĐŽŵƉůĞdžŝƚLJ͘ tĞ ŚĂǀĞ ƚŽ ĚĞĂů ǁŝƚŚ ƚŚĞ ǁŝĚƚŚ ŽĨ ĂŶ ĂƵƚŽŵŽďŝůĞ ƐƉĂƌĞ ƉĂƌƚƐ ƐƵƉƉůLJ ĐŚĂŝŶ͕ ƚŚĞ ƐŚĞůĨ ůŝĨĞ ŽĨ Ă ƉĞƌŝƐŚĂďůĞ ƉƌŽĚƵĐƚ ƐƵƉƉůLJ ĐŚĂŝŶ ĂŶĚ ƚŚĞ ŶĞǁŶĞƐƐ ŽĨ Ă ĨĂƐƚ ĨĂƐŚŝŽŶ ŽƌŐĂŶŝnjĂƟŽŶ͘ /Ŷ ŽƚŚĞƌ ǁŽƌĚƐ͕ ǁĞ ůĂƵŶĐŚ ĐůŽƐĞ ƚŽ ϯϱϬϬ ĚŝīĞƌĞŶƚ ^<hƐ ŝŶ ƚŚĞ ŵĂƌŬĞƚ ĞǀĞƌLJ ŵŽŶƚŚ ǁŝƚŚ ĞǀĞƌLJ ^<h ŚĂǀŝŶŐ Ă ƐŚĞůĨ ůŝĨĞ ŽĨ ϵϬͲϭϮϬ ĚĂLJƐ͘ dŽ ĂĚĚ ƚŽ ƚŚŝƐ͕ ǁĞ ŚĂǀĞ ĐůŽƐĞ ƚŽ ϭϱϬϬ ĚŝīĞƌĞŶƚ ĚŽŽƌƐ ǁŚĞƌĞ ŽƵƌ ƉƌŽĚƵĐƚƐ ĂƌĞ ĚĞůŝǀĞƌĞĚ ĚŝƌĞĐƚůLJ ďLJ ƵƐ͘ dŚŝƐ ŵĂŬĞƐ ŽƵƌ ĐŚĂŝŶ ĞdžƚƌĞŵĞůLJ ĐŽŵƉůĞdž ƌŝŐŚƚ ĨƌŽŵ ƉƌŽĚƵĐƚ ĐƌĞĂƟŽŶ Ɵůů ƚŚĞ ƟŵĞ ŝƚ ŝƐ ŽīĞƌĞĚ ƚŽ ƚŚĞ ĐŽŶƐƵŵĞƌ͘

How aligned is it from the parent company? What are the crucial learnings from the global supply chain? ƚ ĂĚŝĚĂƐ͕ ǁĞ ǁŽƌŬ ǀĞƌLJ ĐůŽƐĞůLJ ǁŝƚŚ ŽƵƌ ƉĂƌĞŶƚ ĐŽŵƉĂŶLJ ƚŽ ŵĂŬĞ ƐƵƌĞ ƚŚĂƚ ǁĞ ŬĞĞƉ ŽŶ ŐĞƫŶŐ ƚŚĞ ůĞĂƌŶŝŶŐƐ ŽĨ ĚŝīĞƌĞŶƚ ŵĂƌŬĞƚƐ ĂŶĚ ĚŽ ŶŽƚ ŚĂǀĞ ƚŽ ƌĞŝŶǀĞŶƚ ƚŚĞ ǁŚĞĞů͘ ƐƉĞĐŝĂůůLJ ŝŶ ĨƵŶĐƟŽŶƐ ůŝŬĞ ^ D͕ ǁĞ ůĞǀĞƌĂŐĞ ŽƵƌ ŐůŽďĂů ƐƚƌĞŶŐƚŚ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ Ăůů ŵĂƌŬĞƚƐ ĨŽůůŽǁ ƋƵŝƚĞ ƐŝŵŝůĂƌ ƉƌŽĐĞƐƐĞƐ͕ ǁŚŝĐŚ ŵĂŬĞƐ ŝƚ ĞĂƐLJ ƚŽ ŵŽŶŝƚŽƌ ƉĞƌĨŽƌŵĂŶĐĞ ĂŶĚ ǁĞ ůĞĂƌŶ ĨƌŽŵ ĞĂĐŚ ŽƚŚĞƌ͛Ɛ ĞdžƉĞƌŝĞŶĐĞƐ͘ ƵƌƌĞŶƚůLJ͕ ĂƐ Ă ƉĂƌƚ ŽĨ ŽƵƌ ^ W ϮϬϮϬ ƐƚƌĂƚĞŐLJ͕ ^W ŝƐ ŽŶĞ ŽĨ ŽƵƌ ϯ ŵĂŝŶ ƉŝůůĂƌƐ͘ /ƚ ƚĂůŬƐ ĂďŽƵƚ ƐƉĞŶĚŝŶŐ ŽƵƌ ĞīŽƌƚƐ ŝŶ ƚƌĂŶƐĨŽƌŵŝŶŐ ŽƵƌ ƐƵƉƉůLJ ĐŚĂŝŶƐ ƚŽ ďĞ ŵŽƌĞ ƌĞƐƉŽŶƐŝǀĞ͘ tĞ ĂƌĞ ĞdžƉĞƌŝŵĞŶƟŶŐ ǁŝƚŚ ůŽƚ ŽĨ ĚŝīĞƌĞŶƚ ŵŽĚĞůƐ ŽĨ ƉƌŽĚƵĐƚ ĐƌĞĂƟŽŶ ĂŶĚ ƐƵƉƉůLJ ĚĞƉĞŶĚŝŶŐ ŽŶ ƚŚĞ ŶĞĞĚƐ ŽĨ ĚŝīĞƌĞŶƚ ŵĂƌŬĞƚƐ͘ /Ŷ ŽƵƌ ďŝŐŐĞƌ ŵĂƌŬĞƚƐ͕ ǁĞ ŚĂǀĞ ŝŶǀĞƐƚĞĚ ŝŶ ƐƉĞĞĚ ĨĂĐƚŽƌŝĞƐ͕ ǁŚĞƌĞ ƵƐŝŶŐ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƌŽďŽƚƐ ǁĞ ĐĂŶ ƋƵŝĐŬůLJ ƚƵƌŶ ĂƌŽƵŶĚ ƚŚĞ ƉƌŽĚƵĐƚ ĂŶĚ ŝƚ ŝƐ ŵĂĚĞ ĐůŽƐĞƌ ƚŽ ƚŚĞ

ĐŽŶƐƵŵƉƟŽŶ ďĂƐĞ͕ ŵĂŬŝŶŐ ƚŚĞ ĐŽŵƉůĞƚĞ ĐŚĂŝŶ ĨĂƐƚ ĂŶĚ ĂŐŝůĞ͘ tĞ ǁĂŶƚ ƚŽ ďĞĐŽŵĞ ƚŚĞ ĮƌƐƚ ĨĂƐƚ ƐƉŽƌƚƐ ĐŽŵƉĂŶLJ͘ >ĞĂƌŶŝŶŐ ĨƌŽŵ ƚŚĞƐĞ ŐůŽďĂů ĞdžƉĞƌŝŵĞŶƚƐ͕ ǁĞ ĂƌĞ ĂůƐŽ ůĂƵŶĐŚŝŶŐ ƐƉĞĞĚ ƐƵƉƉůLJ ŵŽĚĞůƐ ůŝŬĞ EKK^ ;EĞǀĞƌ KƵƚ ŽĨ ^ƚŽĐŬͿ ĂŶĚ /^ ;/Ŷ ^ĞĂƐŽŶ ƌĞĂƟŽŶͿ ŝŶ /ŶĚŝĂ͘

Pls share with us one of the most challenging projects managed by you at adidas. /Ŷ ƚŚĞ ŵŝĚ ŽĨ ϮϬϭϰ͕ ǁŚĞŶ ǁĞ ŶĞĞĚĞĚ ƚŽ ĞdžƉĂŶĚ ŽƵƌ ďĂƐĞ ƚŽ ĂĐĐŽŵŵŽĚĂƚĞ ƚŚĞ ďƵƐŝŶĞƐƐ ĚĞŵĂŶĚ͕ ǁĞ ŝŶƐƚĞĂĚ ĚĞĐŝĚĞĚ ƚŽ ĐŽŶƐŽůŝĚĂƚĞ Ăůů ŽƵƌ ŽƉĞƌĂƟŽŶƐ ŝŶƚŽ

ƐĞƌǀŝĐĞƐ ƚŽ ĐĂƚĞƌ ƚŽ ƚŚĞ ŐƌŽǁŝŶŐ ĐŽŶƐƵŵĞƌ ĚĞŵĂŶĚ͘ ĞƐƉŝƚĞ ďĞŝŶŐ ϰϬй ƐŵĂůůĞƌ ŝŶ ŇŽŽƌ ƐƉĂĐĞ͕ ƚŚĞ ŶĞǁ ŝƐ ĞƋƵŝƉƉĞĚ ƚŽ ĐĂƚĞƌ ĨŽƌ ĨƵƚƵƌĞ ďƵƐŝŶĞƐƐ ŐƌŽǁƚŚ ĂŶĚ ŚĂƐ ĂůŵŽƐƚ ϰϬй ŵŽƌĞ ĐĂƉĂĐŝƚLJ ĚƵĞ ƚŽ Ă ŵƵĐŚ ƐŵĂƌƚĞƌ ƵƐĞ ŽĨ ƐƉĂĐĞ ĂŶĚ ƐƚĂƚĞͲŽĨͲƚŚĞ Ăƌƚ ĨĂĐŝůŝƟĞƐ͘ >ŽĐĂƚĞĚ ĐůŽƐĞ ƚŽ EĞǁ ĞůŚŝ ĂŶĚ ƐƉƌĞĂĚ ŽǀĞƌ Ϯϲ͕ϬϬϬ ƐƋŵ͕ ǁŝƚŚ Ă ĐĂƉĂĐŝƚLJ ŽĨ ϱ ŵŝůůŝŽŶ ƵŶŝƚƐ͕ ŝƚ ŝƐ ƚŚĞ ůĂƌŐĞƐƚ ŽĨ ĂŶLJ ƐƉŽƌƟŶŐ ŐŽŽĚƐ ƌĞƚĂŝůĞƌ ŝŶ /ŶĚŝĂ͘ ƌŝǀŝŶŐ ƚŚŝƐ ƉƌŽũĞĐƚ ǁĂƐ Ă ŐƌĞĂƚ ůĞĂƌŶŝŶŐ ŽƉƉŽƌƚƵŶŝƚLJ ĨŽƌ ŵĞ ŝŶ ŽƉĞƌĂƟŽŶƐ ĂƐ ǁĞůů ĂƐ ƉƌŽũĞĐƚ ŵĂŶĂŐĞŵĞŶƚ ƐƉĂĐĞ͘ dŚĞ ĂĚŝĚĂƐ 'ƌŽƵƉ ƚĞĂŵƐ ŝŶ /ŶĚŝĂ͕ ŵĞƌŐŝŶŐ DĂƌŬĞƚƐ ĂŶĚ 'ůŽďĂů͕ ĂůŽŶŐ ǁŝƚŚ ,> ǁŽƌŬĞĚ ĐŽůůĂďŽƌĂƟǀĞůLJ ƚŽŐĞƚŚĞƌ ŽǀĞƌ ƚŚĞ ƉĂƐƚ ŵŽŶƚŚƐ ƚŽ ďƌŝŶŐ ƚŚŝƐ ǁŽƌůĚͲ ĐůĂƐƐ ĨĂĐŝůŝƚLJ ĂůŝǀĞ ĂƐ ƉĞƌ ƉůĂŶŶĞĚ ƟŵĞ͘ ϭϴ ŵŽŶƚŚƐ ĚŽǁŶ ƚŚĞ ůŝŶĞ͕ ǁĞ ŚĂǀĞ ĂůƌĞĂĚLJ ƐƚĂƌƚĞĚ ƐĞĞŝŶŐ ƚŚĞ ďĞŶĞĮƚƐ ŽĨ ĐŽŶƐŽůŝĚĂƟŽŶ ŝŶ ŽƵƌ ďƵƐŝŶĞƐƐ͘

You are one of the few young leaders in SCM domain. What are the crucial learnings and experiences you would like to share with new age professionals? ĐƚƵĂůůLJ͕ ƐƵƉƉůLJ ĐŚĂŝŶ ŝƐ Ă ǀĞƌLJ ƵŶĚĞƌƌĂƚĞĚ ĮĞůĚ ĞƐƉĞĐŝĂůůLJ ŝŶ ŽƵƌ ĐŽƵŶƚƌLJ͘ /ƚ ŝƐ ĂŶ ĞdžƚƌĞŵĞůLJ ĞdžĐŝƟŶŐ ĮĞůĚ ĨŽƌ ƐŽŵĞŽŶĞ ǁŚŽ ŝƐ ĐƵƌŝŽƵƐ ƚŽ ůĞĂƌŶ͘ /Ŷ ƚŚŝƐ ĞdžƚƌĞŵĞůLJ ĚLJŶĂŵŝĐ ǁŽƌůĚ͕ ǁĞ ƐĞĞ ƐŽ ŵĂŶLJ ĐŚĂŶŐĞƐ ŚĂƉƉĞŶŝŶŐ ĞǀĞƌLJ ŶŽǁ ĂŶĚ ƚŚĞŶ͘ /ƚ ĐŽƵůĚ

Located close to New Delhi and spread over 26,000 sqm, with a capacity of 5 million units, it is the largest DC of any sporting goods retailer in India. ŽŶĞ ŵĞŐĂ ͘ dŚŝƐ ƉƌŽũĞĐƚ ǁĂƐ ĂŝŵĞĚ Ăƚ ŐĂŝŶŝŶŐ ĞĸĐŝĞŶĐŝĞƐ ĨƌŽŵ ĐŽŶƐŽůŝĚĂƟŶŐ Ăůů ŽƵƌ ŽƉĞƌĂƟŽŶƐ ŝŶƚŽ ŽŶĞ ƉůĂĐĞ͘ ƚ ƚŚĞ ƐĂŵĞ ƟŵĞ͕ ǁĞ ĂůƐŽ ƉůĂŶŶĞĚ ƚŽ ŽƵƚƐŽƵƌĐĞ ŽƵƌ ŽƉĞƌĂƟŽŶƐ ƚŽ Ă ϯW> ƉůĂLJĞƌ͘ dŚŝƐ replaces the previous 5 DCs we were ŽƉĞƌĂƟŶŐ ŝŶ /ŶĚŝĂ ĂŶĚ ŝƐ ŚĞůƉŝŶŐ ƚŽ ƐƚƌĞĂŵůŝŶĞ ŽƉĞƌĂƟŽŶƐ͕ ĚƌŝǀĞ ĞĸĐŝĞŶĐŝĞƐ ĂŶĚ ƉƌŽǀŝĚĞ ƚŚĞ ďĞƐƚͲŝŶͲĐůĂƐƐ ƐƵƉƉůLJ ĐŚĂŝŶ

As a part of our SBP 2020 strategy, SPEED is one of our 3 main pillars. It talks about spending our efforts in transforming our supply chains to be more responsive. We are experimenting with lot of different models of product creation and supply depending on the needs of different markets.

In our bigger markets, we have invested in speed factories, where using manufacturing robots we can quickly turn around the product and it is made closer to the consumption base, making the complete chain fast and agile.

We want to become the first fast sports company. Learning from these global experiments, we are also launching speed supply models like NOOS (Never Out of Stock) and ISC (In Season Creation) in India.

ďĞ ĞdžƚĞƌŶĂů ĨĂĐƚŽƌƐ ůŝŬĞ ƌĞŐƵůĂƟŽŶƐ ͬ ƚĞĐŚŶŽůŽŐLJ Žƌ ƚŚĞ ĐŽŵƉĞƟƟǀĞ ůĂŶĚƐĐĂƉĞ Žƌ ŝŶƚĞƌŶĂů ůŝŬĞ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ ĐŚĂŶŐĞ ͬ ĐŚĂŶŐŝŶŐ ŽƌŐĂŶŝnjĂƟŽŶĂů ƌĞƋƵŝƌĞŵĞŶƚƐ͕ ĞƚĐ͕͘ ĂŶĚ ŝŶ ƐƵƉƉůLJ ĐŚĂŝŶ͕ Ăůů ƚŚĞƐĞ ĐŚĂŶŐĞƐ ĐŽŵĞ ǁŝƚŚ Ă ŶĞǁ ƐĞƚ ŽĨ ĐŚĂůůĞŶŐĞƐ ĂŶĚ ŽƉƉŽƌƚƵŶŝƟĞƐ͘ ^ŽůǀŝŶŐ ƚŚĞƐĞ ŬĞĞƉƐ LJŽƵ ĂůǁĂLJƐ ŚŝŐŚ ŽŶ ƚŚĞ ůĞĂƌŶŝŶŐ ĐƵƌǀĞ͘ ^Ž͕ ĂŶLJŽŶĞ ǁŚŽ ůŽǀĞƐ ƚŚĞ ĚLJŶĂŵŝĐ ǁŽƌůĚ ĂŶĚ ŚĂƐ Ă ƋƵĞƐƚ ĨŽƌ ŝŶŶŽǀĂƟŽŶ ĂŶĚ ĐƌĞĂƟǀŝƚLJ͕ ƚŚŝƐ ŝƐ ƚŚĞ ƉůĂĐĞ ĨŽƌ LJŽƵ͘ ůƐŽ͕ ĨƌŽŵ ŵLJ ĞdžƉĞƌŝĞŶĐĞ / ǁŽƵůĚ ƐƵŐŐĞƐƚ ƚŚĂƚ ǁĞ ƐŚŽƵůĚ ŵĂŬĞ ƐƵƌĞ ƚŚĂƚ ŽƵƌ ŽƌŐĂŶŝnjĂƟŽŶƐ ĚŽŶ͛ƚ ůŽŽŬ Ăƚ ƐƵƉƉůLJ ĐŚĂŝŶ ĂƐ Ă ĐŽƐƚ ĐĞŶƚĞƌ ƌĂƚŚĞƌ ĂƐ ĂŶ ĞŶĂďůĞƌ͕ ƐƉĞŶĚŝŶŐ ƐŽŵĞ ĞdžƚƌĂ ďƵĐŬƐ ŚĞƌĞ ǁŝůů ŽŶůLJ ŐŝǀĞ LJŽƵ ĂŶ ĂĚĚĞĚ ĂĚǀĂŶƚĂŐĞ ŝŶ ƐĞůůŝŶŐ ƚŚĞ ƉƌŽĚƵĐƚ ďĞƩĞƌ ďƵƚ ŝĨ ŝŶ ŽƌĚĞƌ ƚŽ ƐĂǀĞ ĐŽƐƚ͕ ǁĞ ŵŝƐƐ ĐŽŶŶĞĐƟŶŐ ƚŚĞ ƉƌŽĚƵĐƚ ƚŽ ƚŚĞ ĐŽŶƐƵŵĞƌ ŝŶ ƟŵĞ͕ ŝƚ ŝƐ ĂŶ ŽƉƉŽƌƚƵŶŝƚLJ ůŽƐƐ ǁŚŝĐŚ ŝƐ ĞdžƚƌĞŵĞůLJ ĚŝĸĐƵůƚ ƚŽ ƌĞŐĂŝŶ͘ /Ŷ ƚŚĞ ƌĞƚĂŝů ŝŶĚƵƐƚƌLJ ǁŝŶŶĞƌƐ ĂƌĞ ŐŽŝŶŐ ƚŽ ďĞ ƚŚŽƐĞ ƚŚĂƚ ĨŽĐƵƐ ŽŶ ĐŽŶƚƌŽůůŝŶŐ ƚŚĞ ŝŶǀĞŶƚŽƌLJ ŇŽǁ ĂŶĚ ƌĞĚƵĐŝŶŐ ĐLJĐůĞ ƟŵĞƐ͘ tĞ ŶĞĞĚ ƚŽ ďŽƌƌŽǁ ĨƌŽŵ ŵĂŶƵĨĂĐƚƵƌŝŶŐͲ

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INTERVIEW ĐĞŶƚƌŝĐ ƐƵƉƉůLJ ĐŚĂŝŶƐ ƚŚĂƚ ŚĂǀĞ ŚŝƐƚŽƌŝĐĂůůLJ ďĞĞŶ ĨŽĐƵƐĞĚ ŽŶ ĚĞĐƌĞĂƐŝŶŐ ůĞĂĚ ƟŵĞƐ ĂŶĚ ĞůŝŵŝŶĂƟŶŐ ǁĂƐƚĞ ;>ĞĂŶ ƚŚŝŶŬŝŶŐͿ͘

What are the policy level changes needed to streamline supply chain network in India?

WƌĞĚŝĐƚĂďŝůŝƚLJ ŝŶ ƚƌĂŶƐŝƚ ƟŵĞƐ ŝƐ ĞdžƚƌĞŵĞůLJ ŝŵƉŽƌƚĂŶƚ ĨŽƌ ĂŶ ĞĸĐŝĞŶƚ ƐƵƉƉůLJ ĐŚĂŝŶ͕ ďƵƚ ǁŝƚŚ ƚŚĞ ĐƵƌƌĞŶƚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŽĨ ŽƵƌ ĐŽƵŶƚƌLJ͕ ŝƚ ŝƐ ǀĞƌLJ ĚŝĸĐƵůƚ ƚŽ ĞŶƐƵƌĞ ŽŶͲ ƟŵĞ ĚĞůŝǀĞƌŝĞƐ͘ DŽƐƚ ŽĨ ƚŚĞ ƟŵĞƐ ŝŶ ŽƌĚĞƌ ƚŽ ĐŽǀĞƌ ƵƉ ĨŽƌ ƚŚĞ ďĂĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͕ ŽƌŐĂŶŝnjĂƟŽŶƐ ƉůĂŶ ƚŽ ĚĞůŝǀĞƌ ŐŽŽĚƐ ďĞĨŽƌĞ ƟŵĞ͕ ůĞĂĚŝŶŐ ƚŽ ĞdžƚƌĂ ŝŶǀĞŶƚŽƌLJ ĐŽƐƚƐ ĨŽƌ ƚŚĞŵ͘ dŽ ĞŶƐƵƌĞ ƚŚĂƚ ǁĞ ǁŽƌŬ :ƵƐƚ /Ŷ dŝŵĞ ĂŶĚ ŽƵƌ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ďĂƐĞ ďĞĐŽŵĞƐ ŵŽƌĞ ƌĞůŝĂďůĞ͕ ŝƚ ŝƐ ŝŵƉŽƌƚĂŶƚ ĨŽƌ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ƚŽ ƐƉĞŶĚ ŵĂƐƐŝǀĞůLJ ŽŶ ĨƌĞŝŐŚƚ ĐŽƌƌŝĚŽƌƐ ĨŽƌ ƌŽĂĚ ĂƐ ǁĞůů ĂƐ ƌĂŝů ŵŽĚĞ͘

Any sustainability measures taken by adidas in supply chain… ƚ ĂĚŝĚĂƐ͕ ǁĞ ŚĂǀĞ Ă ůŽŶŐ ƚƌĂĐŬ ƌĞĐŽƌĚ ŽĨ ƐƵƐƚĂŝŶĂďŝůŝƚLJ ĂŶĚ ĂůǁĂLJƐ ƐƚƌŝǀĞ ƚŽ ŝŵƉƌŽǀĞ ƚŽ ĐŽŶƚƌŝďƵƚĞ ŵŽƌĞ ƚŽ ƚŚĞ ĞŶǀŝƌŽŶŵĞŶƚ͘

We should make sure that our organizations don’t look at supply chain as a cost center rather as an enabler, spending some extra bucks here will only give you an added advantage in selling the product better but if in order to save cost, we miss connecting the product to the consumer in time, it is an opportunity loss which is extremely difficult to regain. ĚŽŝŶŐ ŽƵƌ ďŝƚ͘ /Ŷ ŽƵƌ ĞŶĚĞĂǀŽƌ ƚŽǁĂƌĚƐ ĞŶĞƌŐLJ ƐĂǀŝŶŐ͕ ŽƵƌ ŶĞǁ ŝƐ ďƵŝůƚ ƚŽ ƵƐĞ ĚĂLJ ůŝŐŚƟŶŐ ŝŶ Ăůů ŽƉĞƌĂƟŽŶĂů ĂƌĞĂƐ͘ tĞ ŽŶůLJ ƵƐĞ ůŝŐŚƚƐ ŝŶ ƐŽŵĞ ƌĂĐŬƐ ĂŶĚ ƐŚĞůǀĞƐ͘ tĞ ĂůƐŽ ƌĞƵƐĞ ŵŽƌĞ ƚŚĂŶ ϴϬй ŽƵƚĞƌ ƉĂĐŬĂŐŝŶŐ ƌĞĐĞŝǀĞĚ ĨƌŽŵ ŽƵƌ ƐƵƉƉůŝĞƌƐ͘ dŚŝƐ ƐĂǀĞƐ Ă ůŽƚ ŽĨ ƉĂƉĞƌ ĂŶĚ ŚĞŶĐĞ ƚƌĞĞƐ͘ ĚĚŝƟŽŶĂůůLJ͕ ƌĞĐĞŶƚůLJ ǁĞ ŚĂǀĞ ůĂƵŶĐŚĞĚ ŽƵƌ ŶĞǁ ƉƌŽŐƌĂŵ ƚŽ ŚĞůƉ ƚŚĞ ǁĞĂŬĞƌ ƐĞĐƟŽŶƐ ŽĨ ƐŽĐŝĞƚLJ͘ tĞ ŚĂǀĞ ƟĞĚ ƵƉ ǁŝƚŚ Ă ŶŽŶͲƉƌŽĮƚ ŽƌŐĂŶŝnjĂƟŽŶ͕ 'ƌĞĞŶƐŽůĞ͕ ǁŚŽ ǁŝůů ŚĞůƉ ƵƐ ƌĞĨƵƌŶŝƐŚ ŽƵƌ ĚĞĨĞĐƟǀĞ ƐŚŽĞƐ ŝŶƚŽ ƐůŝƉƉĞƌƐ ĂŶĚ ƉƌŽǀŝĚĞ ƚŚĞŵ ƚŽ ƚŚĞ ŶĞĞĚLJ͘ tĞ ĂƌĞ ƉŝůŽƟŶŐ ƚŚŝƐ ǁŝƚŚ Ă ĨĞǁ ƚŚŽƵƐĂŶĚ ƐŚŽĞƐ ŶŽǁ͕ ďƵƚ ǁĞ ƐĞĞ ƚŚŝƐ ǁŝůů ďĞĐŽŵĞ ŽƵƌ ƉƌŽŵŝŶĞŶƚ ŵĞĂŶƐ ƚŽ ĐŽŶƚƌŝďƵƚĞ ƚŽ ƚŚĞ ƐŽĐŝĞƚLJ ŝŶ ĐŽŵŝŶŐ LJĞĂƌƐ͘

ĞdžƉĞƌŝĞŶĐĞ ĨŽƌ ŽƵƌ ĐŽŶƐƵŵĞƌƐ͘ dŚĞƐĞ ƐƚŽƌĞƐ ǁŝůů ŚĂǀĞ ĂŶ ĞdžĐůƵƐŝǀĞ ƌĂŶŐĞ ĂŶĚ ǁŝůů ƌƵŶ ŽŶ Ă ƌĂƉŝĚ ƌĞƉůĞŶŝƐŚŵĞŶƚ ŵŽĚĞů͘ KŶ ƟŵĞ ĂŶĚ /Ŷ &Ƶůů ĚĞůŝǀĞƌLJ ǁŝůů ďĞ ĞdžƚƌĞŵĞůLJ ŝŵƉŽƌƚĂŶƚ ĨŽƌ ƚŚĞƐĞ ĚŽŽƌƐ͘ tŚĂƚĞǀĞƌ ŶƵŵďĞƌ ŽĨ ƐƚŽƌĞƐ ǁĞ ŽƉĞŶ͕ ǁĞ ĂƌĞ ŐĞĂƌŝŶŐ ƵƉ ŽƵƌ ƐƵƉƉůLJ ĐŚĂŝŶ ƚŽ ƚĂŬĞ ŽŶ ƚŚŝƐ ŶĞǁ ĐŚĂůůĞŶŐĞ͘

How do you perceive the scope & expanse of e-commerce in India and according to you, is omni-channel the only way to go? >ŽŽŬŝŶŐ Ăƚ ƚŚĞ ǁĂLJ ĞͲĐŽŵŵĞƌĐĞ ŝŶĚƵƐƚƌLJ ŝƐ ŵŝŶŐ ƚŽĚĂLJ͕ ŝƚ ŝƐ ĞĂƐLJ ĨŽƌ ĂŶLJŽŶĞ ƚŽ ŐƵĞƐƐ ƚŚĞ ĨƵƚƵƌĞ ŽĨ ƚŚĞ ŝŶĚƵƐƚƌLJ͘ /Ŷ ŵLJ ŽƉŝŶŝŽŶ͕ ƚŚĞƌĞ ĂƌĞ ƚŚƌĞĞ ƚŚŝŶŐƐ ĚƌŝǀŝŶŐ ƚŚĞ ŝŶĚƵƐƚƌLJ ƚŽĚĂLJ ʹ ĂǀĂŝůĂďŝůŝƚLJ͕ ĐŽŶǀĞŶŝĞŶĐĞ ĂŶĚ ĚŝƐĐŽƵŶƟŶŐ͘ ŝƐĐŽƵŶƟŶŐ ŝƐ ǁŚĂƚ ƚŚĞ ŝŶĚƵƐƚƌLJ ǁĂŶƚƐ ƚŽ ŐĞƚ ƌŝĚ Žī ĂŶĚ ŝƚ ǁŝůů ďĞ ĚŽŶĞ ŽŶůLJ ǁŚĞŶ ĂǀĂŝůĂďŝůŝƚLJ ĂŶĚ ĐŽŶǀĞŶŝĞŶĐĞ ŝŶĐƌĞĂƐĞƐ͘ KŵŶŝͲĐŚĂŶŶĞů ŝƐ Ă ŵŽĚĞů ƚŚĂƚ ǁŝůů ŚĞůƉ ĞdžĞŵƉůŝĨLJ ƚŚĞƐĞ ƚǁŽ ůĞǀĞƌƐ ĂŶĚ ŝƐ ƚŚĞ ǁĂLJ ƚŽ ŐŽ͘ tĞ Ăƚ ĂĚŝĚĂƐ /ŶĚŝĂ ŚĂǀĞ ďĞĞŶ ƉŝŽŶĞĞƌƐ ŽĨ ƚŚŝƐ ŵŽĚĞů ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ ĂŶĚ ůĂƵŶĐŚĞĚ ƚŚĞ ĞŶĚůĞƐƐ ĂŝƐůĞ ; Ϳ ƉƌŽŐƌĂŵ ŝŶ ϮϬϭϱ͘ dŽĚĂLJ ŵŽƌĞ ƚŚĂŶ ϯϱϬ ƐƚŽƌĞƐ ĂƌĞ ĐŽŶŶĞĐƚĞĚ ǀŝĂ ĂŶĚ ŽƵƌ ĐŽŶƐƵŵĞƌƐ ŐĞƚ ƚŚĞ ďĞŶĞĮƚ ŽĨ ŐĞƫŶŐ Ă ŚƵŐĞ ǁŝĚƚŚ ĂǀĂŝůĂďůĞ Ăƚ Ăůů ƐƚŽƌĞƐ͘ tĞ ǁŝůů ǀĞƌLJ ƐŽŽŶ ůĂƵŶĐŚ ŽƚŚĞƌ ƉƌŽŐƌĂŵƐ ůŝŬĞ ^ŚŝƉͲĨƌŽŵͲƐƚŽƌĞ ĂŶĚ ĐůŝĐŬ Θ ĐŽůůĞĐƚ͕ ǁŚŝĐŚ ǁŝůů ĂĚĚ ƚŽ ƚŚĞ ĐŽŶǀĞŶŝĞŶĐĞ ĨŽƌ ƚŚĞ ĐŽŶƐƵŵĞƌ͘

Your supply chain mantra for success… / ďĞůŝĞǀĞ ƚŚĂƚ ĂŶLJƚŚŝŶŐ ƚŚĂƚ ĐĂŶ ďĞ ƐŝŵƉůŝĮĞĚ ďLJ ĂƵƚŽŵĂƟŽŶ͕ ƐŚŽƵůĚ ďĞ ĂƵƚŽŵĂƚĞĚ͙ ĂŶĚ ƚŚŝƐ ŐŝǀĞƐ ŵĞ ƚŚĞ ĨƵĞů ƚŽ ŝŶŶŽǀĂƚĞ ĂŶĚ ŝŵƉƌŽǀĞ ŵLJ ǁŽƌŬ Ăƚ Ăůů ƟŵĞƐ͘

In the retail industry winners are going to be those that focus on controlling the inventory flow and reducing cycle times. We need to borrow from manufacturing-centric supply chains that have historically been focused on decreasing lead times and eliminating waste (Lean thinking). zŽƵ ŵƵƐƚ ŚĂǀĞ ŚĞĂƌĚ ĂďŽƵƚ ŽƵƌ ůĂƚĞƐƚ ƟĞ ƵƉ ǁŝƚŚ WĂƌůĞLJ͕ ǁŚĞƌĞ ǁĞ ŚĂǀĞ ŵĂĚĞ Ă ĨŽŽƚǁĞĂƌ ǁŚŽƐĞ ƵƉƉĞƌ ŝƐ ŵĂĚĞ ƵƉ ĨƌŽŵ WĂƌůĞLJ KĐĞĂŶ WůĂƐƟĐ͕ ǁŚŝĐŚ ŝƐ ĐŽůůĞĐƚĞĚ ŝŶ ĐŽĂƐƚĂů ĂƌĞĂƐ ŝŶ ƚŚĞ DĂůĚŝǀĞƐ͕ ĂƐ ǁĞůů ĂƐ ŝůůĞŐĂů ĚĞĞƉͲƐĞĂ ŐŝůůŶĞƚƐ ƌĞƚƌŝĞǀĞĚ ďLJ WĂƌůĞLJ ĨŽƌ ƚŚĞ KĐĞĂŶƐΖ ƉĂƌƚŶĞƌ ŽƌŐĂŶŝƐĂƟŽŶ ^ĞĂ ^ŚĞƉŚĞƌĚ͘ ĂĐŬ ŚŽŵĞ͕ ǁĞ ĂƌĞ ĂůƐŽ ĂůǁĂLJƐ

adidas plans to open 30-50 company-owned stores in large cities by 2020. Any different strategy planned for supply chain? zĞƐ͕ ǁĞ ĂƌĞ ǀĞƌLJ ĞdžĐŝƚĞĚ ĂďŽƵƚ ƚŚĞ ĐŽŵƉĂŶLJ ŽǁŶĞĚ ƐƚŽƌĞƐ ǁĞ ĂƌĞ ĂďŽƵƚ ƚŽ ŽƉĞŶ͘ dŚĞƐĞ ǁŝůů ďĞ ŽƵƌ ďƌĂŶĚ ŇĂŐƐŚŝƉ ƐƚŽƌĞƐ ĂŶĚ ǁŝůů ĐƌĞĂƚĞ Ă ǁŚŽůĞ ŶĞǁ

Ankit Gupta has spent over 10 years in the fashion and sporting goods industry in multiple functions like sales, retail operations and supply chain. He has been with the adidas group for 6 years, initially handling retail operations for adidas India and now heading the SCM function. Earlier he was with ITC Lifestyle Retailing as a campus placement after completing his MBA from IIM Calcutta.

Additionally, post his engineering, he spent a couple of years at Infosys doing software development for the retail industry.

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LEADERSHIP

MAKING

LAST MILE

CONVENIENT

“Last mile delivery as the final touchpoint with the consumer is one of the most important and decisive moments for the merchant. As a Group, we have explored various innovations to enable greater convenience, choice and control for the consumer. In India through Blue Dart, we have piloted parcel lockers to enable convenience for consumers and mobile wallet solutions as cash-on-delivery is the preferred mode of payment here,” remarks Malcolm Monteiro, CEO Asia Pacific, DHL eCommerce, during this exclusive interaction. Read on to get insights into DHL’s innovation expanse and more such interesting express courier trends…

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LEADERSHIP I spend a lot of time ‘walking the floor’ or ‘GEMBA walk’ as part of our company’s First Choice culture. I make it a point to regularly meet employees through town halls, one-on-one meetings as well as casual sessions. I believe in the importance of open, regular communication, as well as active listening to get opinions and encourage feedback from all employees.

What are the USPs that sets DHL apart from the rest? ĞƵƚƐĐŚĞ WŽƐƚ ,> 'ƌŽƵƉ ŝƐ ƚŚĞ ǁŽƌůĚ͛Ɛ ůĂƌŐĞƐƚ ůŽŐŝƐƟĐƐ ƉƌŽǀŝĚĞƌ ǁŝƚŚ Ă ŶĞƚǁŽƌŬ ŽĨ ŽǀĞƌ ϮϮϬ ĐŽƵŶƚƌŝĞƐ ĂŶĚ ƚĞƌƌŝƚŽƌŝĞƐ͘ dŚŝƐ ĂůůŽǁƐ ƵƐ ƚŽ ŚĂǀĞ ƚŚĞ ƐĐĂůĞ͕ ĞdžƉĞƌƟƐĞ ĂŶĚ ŶĞƚǁŽƌŬ ƚŽ ƉƌŽǀŝĚĞ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ǁŝƚŚ ĞŶĚͲƚŽͲĞŶĚ ůŽŐŝƐƟĐƐ ƐŽůƵƟŽŶƐ͘ KƵƌ ŐůŽďĂů ƐƚĂŶĚĂƌĚƐ ŝŶ ƋƵĂůŝƚLJ ĂůƐŽ ĞŶƐƵƌĞ ǁĞ ƉƌŽǀŝĚĞ ďĞƐƚͲŝŶͲĐůĂƐƐ ƐŽůƵƟŽŶƐ ĨŽƌ ŽƵƌ customers.

Kindly share with us some of the innovations done in the express & courier industry by DHL. Ɛ Ă 'ƌŽƵƉ͕ ǁĞ ŚĂǀĞ Ă ƌŝĐŚ ŚŝƐƚŽƌLJ ŽĨ ŝŶŶŽǀĂƟŽŶ ĂŶĚ ƚŚĞ ĞͲĐŽŵŵĞƌĐĞ ďŽŽŵ ƌĞƉƌĞƐĞŶƚƐ ĂŶ ĞdžĐĞůůĞŶƚ ŽƉƉŽƌƚƵŶŝƚLJ͘ /Ŷ ĨĂĐƚ͕ ŽƵƌ W ,> 'ƌŽƵƉ ^ƚƌĂƚĞŐLJ ϮϬϮϬ ǀŝƐŝŽŶ ĐůĞĂƌůLJ ƐƚĂƚĞƐ ŽƵƌ Ăŝŵ ƚŽ ďĞ Ă ůĞĂĚĞƌ ŝŶ ĞͲĐŽŵŵĞƌĐĞ ƌĞůĂƚĞĚ ůŽŐŝƐƟĐƐ͕ ĂŶĚ ǁĞ ĂƌĞ ŝŶǀĞƐƟŶŐ ŚĞĂǀŝůLJ ŝŶ ƚŚŝƐ ĞdžĐŝƟŶŐ ƐĞĐƚŽƌ͘ >ĂƐƚ ŵŝůĞ ĚĞůŝǀĞƌLJ ĂƐ ƚŚĞ ĮŶĂů ƚŽƵĐŚƉŽŝŶƚ ǁŝƚŚ ƚŚĞ ĐŽŶƐƵŵĞƌ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚ ĂŶĚ ĚĞĐŝƐŝǀĞ ŵŽŵĞŶƚƐ ĨŽƌ ƚŚĞ ŵĞƌĐŚĂŶƚ͘ Ɛ Ă 'ƌŽƵƉ͕ ǁĞ ŚĂǀĞ ĞdžƉůŽƌĞĚ ǀĂƌŝŽƵƐ ŝŶŶŽǀĂƟŽŶƐ ƚŽ ĞŶĂďůĞ ŐƌĞĂƚĞƌ ĐŽŶǀĞŶŝĞŶĐĞ͕ ĐŚŽŝĐĞ ĂŶĚ ĐŽŶƚƌŽů ĨŽƌ ƚŚĞ ĐŽŶƐƵŵĞƌ͘ &Žƌ ŝŶƐƚĂŶĐĞ͕ ŝŶ /ŶĚŝĂ ƚŚƌŽƵŐŚ ůƵĞ Ăƌƚ͕ ǁĞ ŚĂǀĞ ƉŝůŽƚĞĚ ƉĂƌĐĞů ůŽĐŬĞƌƐ ƚŽ ĞŶĂďůĞ ĐŽŶǀĞŶŝĞŶĐĞ ĨŽƌ ĐŽŶƐƵŵĞƌƐ ĂŶĚ DŽďŝůĞ tĂůůĞƚ ƐŽůƵƟŽŶƐ ĂƐ ĐĂƐŚͲŽŶͲ ĚĞůŝǀĞƌLJ ŝƐ ƚŚĞ ƉƌĞĨĞƌƌĞĚ ŵŽĚĞ ŽĨ ƉĂLJŵĞŶƚ ŚĞƌĞ͘ /Ŷ ƵƌŽƉĞ͕ ǁĞ ŚĂǀĞ ĂůƐŽ ƉŝůŽƚĞĚ ƐŽůƵƟŽŶƐ ƐƵĐŚ ĂƐ ĐĂƌ ƚƌƵŶŬ ĚĞůŝǀĞƌŝĞƐ ĂŶĚ ƐŵĂƌƚ ůŽĐŬƐ ƚŚĂƚ ǁŽƵůĚ ĂůůŽǁ ĚĞůŝǀĞƌŝĞƐ ƚŽ ďĞ ŵĂĚĞ ƚŽ ƚŚĞ ĐŽŶƐƵŵĞƌ ǁŚĞŶ ƚŚĞLJ ĂƌĞ ŶŽƚ ĂǀĂŝůĂďůĞ ƚŽ ƌĞĐĞŝǀĞ ƉĂƌĐĞůƐ ŝŶ ƉĞƌƐŽŶ͖ Žƌ ĚƌŽŶĞ ĚĞůŝǀĞƌŝĞƐ ƚŽ ƌĞĂĐŚ ŽƵƚ ƚŽ ŝŶĂĐĐĞƐƐŝďůĞ ĂƌĞĂƐ͘

E-commerce is currently the most talked about sector, with the global B2C e-commerce market size set to reach USD 1 trillion by 2020.

There is a huge opportunity in this fast-changing landscape, and Asia Pacific is the fastest growing region for e-commerce and an important focus for us. We see logistics as the game changer for the industry, and the brands and e-tailers who get this right and are able to deliver the best experience for consumers will win in this exciting space. ƌĞĂĐŚ h^ ϭ ƚƌŝůůŝŽŶ ďLJ ϮϬϮϬ͘ dŚĞƌĞ ŝƐ Ă ŚƵŐĞ ŽƉƉŽƌƚƵŶŝƚLJ ŝŶ ƚŚŝƐ ĨĂƐƚͲĐŚĂŶŐŝŶŐ ůĂŶĚƐĐĂƉĞ͕ ĂŶĚ ƐŝĂ WĂĐŝĮĐ ŝƐ ƚŚĞ ĨĂƐƚĞƐƚ ŐƌŽǁŝŶŐ ƌĞŐŝŽŶ ĨŽƌ ĞͲĐŽŵŵĞƌĐĞ ĂŶĚ ĂŶ ŝŵƉŽƌƚĂŶƚ ĨŽĐƵƐ ĨŽƌ ƵƐ͘ tĞ ƐĞĞ ůŽŐŝƐƟĐƐ ĂƐ ƚŚĞ ŐĂŵĞ ĐŚĂŶŐĞƌ ĨŽƌ ƚŚĞ ŝŶĚƵƐƚƌLJ͕ ĂŶĚ ƚŚĞ ďƌĂŶĚƐ ĂŶĚ ĞͲƚĂŝůĞƌƐ ǁŚŽ ŐĞƚ ƚŚŝƐ ƌŝŐŚƚ ĂŶĚ

ĂƌĞ ĂďůĞ ƚŽ ĚĞůŝǀĞƌ ƚŚĞ ďĞƐƚ ĞdžƉĞƌŝĞŶĐĞ ĨŽƌ ĐŽŶƐƵŵĞƌƐ ǁŝůů ǁŝŶ ŝŶ ƚŚŝƐ ĞdžĐŝƟŶŐ ƐƉĂĐĞ͘ KǀĞƌ ƚŚĞ LJĞĂƌƐ͕ ǁĞ ŚĂǀĞ ŵĂĚĞ ƐŝŐŶŝĮĐĂŶƚ ŝŶǀĞƐƚŵĞŶƚƐ ŝŶ ƚŚĞ ƌĞŐŝŽŶ ƚŽ ŚĞůƉ ĞŶĂďůĞ ŽƵƌ ĐƵƐƚŽŵĞƌƐ ůĞǀĞƌĂŐĞ ƚŚĞ ŽƉƉŽƌƚƵŶŝƟĞƐ ŝŶ ƚŚĞ ĞͲĐŽŵŵĞƌĐĞ ŝŶĚƵƐƚƌLJ͕ ĂŶĚ ǁĞ ǁŝůů ĐŽŶƟŶƵĞ ƚŽ ĞdžƉĂŶĚ ŽƵƌ ƐĞƌǀŝĐĞ ŽīĞƌŝŶŐ ĂůŽŶŐ ŽƵƌ ƚŚƌĞĞ ƉƌŽĚƵĐƚ ƉŝůůĂƌƐ͗ ĐƌŽƐƐͲ ďŽƌĚĞƌ ĚĞůŝǀĞƌLJ͕ ĨƵůĮůůŵĞŶƚ ĂŶĚ ůĂƐƚ ŵŝůĞ ĚĞůŝǀĞƌLJ͘

How do you keep your employees motivated? ƚ ,>͕ ǁĞ ƉůĂĐĞ ŐƌĞĂƚ ĨŽĐƵƐ ŽŶ ĞŵƉůŽLJĞĞ ĞŶŐĂŐĞŵĞŶƚ ĂŶĚ ƐƚƌŽŶŐůLJ ďĞůŝĞǀĞ ƚŚĂƚ ĂŶ ĞŶŐĂŐĞĚ ĞŵƉůŽLJĞĞ ďĂƐĞ ǁŝůů ŶŽƚ ŽŶůLJ ƐƉƵƌ ŐƌŽǁƚŚ͕ ŝŶŶŽǀĂƟŽŶ ĂŶĚ ƉƌŽĚƵĐƟǀŝƚLJ ŝŶ ŽƵƌ ďƵƐŝŶĞƐƐ͕ ďƵƚ ĂůƐŽ ĚĞůŝǀĞƌ ƚŚĞ ďĞƐƚ ĐƵƐƚŽŵĞƌ ĞdžƉĞƌŝĞŶĐĞ ĂŶĚ ĮŶĂŶĐŝĂů ƉĞƌĨŽƌŵĂŶĐĞ ĨŽƌ ƚŚĞ ĐŽŵƉĂŶLJ͘ tĞ Ăŝŵ ƚŽ

How are you planning to leverage the e-commerce industry? ͲĐŽŵŵĞƌĐĞ ŝƐ ĐƵƌƌĞŶƚůLJ ƚŚĞ ŵŽƐƚ ƚĂůŬĞĚ ĂďŽƵƚ ƐĞĐƚŽƌ͕ ǁŝƚŚ ƚŚĞ ŐůŽďĂů Ϯ ĞͲĐŽŵŵĞƌĐĞ ŵĂƌŬĞƚ ƐŝnjĞ ƐĞƚ ƚŽ

ϭϴ | CELERITY • May 2017

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02/05/2017 11:56:50 AM

LEADERSHIP ďĞ ƚŚĞ ŵƉůŽLJĞƌ ŽĨ ŚŽŝĐĞ ĂŶĚ ŚĂǀĞ ƐĞƚ ŽƵƌƐĞůǀĞƐ ŐŽĂůƐ ƚŽ ĞŶƐƵƌĞ ǁĞ ƐĐŽƌĞ ŚŝŐŚ ŝŶ ƚŚĞ ĂƌĞĂƐ ŽĨ ĞŵƉůŽLJĞĞ ĞŶŐĂŐĞŵĞŶƚ ĂŶĚ ĂĐƟǀĞ ůĞĂĚĞƌƐŚŝƉ͕ ŝŶ ŽƵƌ ĂŶŶƵĂů ĞŵƉůŽLJĞĞ ŽƉŝŶŝŽŶ ƐƵƌǀĞLJ͘ WĞƌƐŽŶĂůůLJ͕ / ƐƉĞŶĚ Ă ůŽƚ ŽĨ ƟŵĞ ͚ǁĂůŬŝŶŐ ƚŚĞ ŇŽŽƌ͛ Žƌ ͚' D ǁĂůŬ͛ ĂƐ ƉĂƌƚ ŽĨ ŽƵƌ ĐŽŵƉĂŶLJ͛Ɛ &ŝƌƐƚ ŚŽŝĐĞ ĐƵůƚƵƌĞ͘ / ŵĂŬĞ ŝƚ Ă ƉŽŝŶƚ ƚŽ ƌĞŐƵůĂƌůLJ ŵĞĞƚ ĞŵƉůŽLJĞĞƐ ƚŚƌŽƵŐŚ ƚŽǁŶ ŚĂůůƐ͕ ŽŶĞͲŽŶͲ ŽŶĞ ŵĞĞƟŶŐƐ ĂƐ ǁĞůů ĂƐ ĐĂƐƵĂů ƐĞƐƐŝŽŶƐ͘ / ďĞůŝĞǀĞ ŝŶ ƚŚĞ ŝŵƉŽƌƚĂŶĐĞ ŽĨ ŽƉĞŶ͕ ƌĞŐƵůĂƌ ĐŽŵŵƵŶŝĐĂƟŽŶ͕ ĂƐ ǁĞůů ĂƐ ĂĐƟǀĞ ůŝƐƚĞŶŝŶŐ ƚŽ ŐĞƚ ŽƉŝŶŝŽŶƐ ĂŶĚ ĞŶĐŽƵƌĂŐĞ ĨĞĞĚďĂĐŬ ĨƌŽŵ Ăůů ĞŵƉůŽLJĞĞƐ͘

DHL works a lot with young minds and empower them to think unconventionally. How are you planning to mold their minds in bringing about game changing innovations? tĞ ŚĂǀĞ Ă ƐƚƌŽŶŐ ĨŽĐƵƐ ŽŶ ŝŶŶŽǀĂƟŽŶ ĂŶĚ / ƵŶĚĞƌƐƚĂŶĚ ƚŚĞ ŶĞĞĚ ƚŽ ĞŶĐŽƵƌĂŐĞ ĐƌĞĂƟǀŝƚLJ ĂŶĚ ŽƵƚͲŽĨͲƚŚĞͲďŽdž ŝĚĞĂƐ ǁŝƚŚ ƚĞĂŵƐ͘ tŝƚŚ ƚŚĞ ƌĂƉŝĚůLJͲĐŚĂŶŐŝŶŐ ŶĂƚƵƌĞ ŽĨ ĞͲĐŽŵŵĞƌĐĞ͕ ƚŚŝƐ ŝƐ ĞdžĐĞƉƟŽŶĂůůLJ ŝŵƉŽƌƚĂŶƚ͘ ƚ ,> Ğ ŽŵŵĞƌĐĞ͕ / ǁŽƌŬ ĐůŽƐĞůLJ ǁŝƚŚ Ă ŶƵŵďĞƌ ŽĨ LJŽƵŶŐ ƉĞŽƉůĞ ĂŶĚ ƚŚĞLJ ŽŌĞŶ ĐŽŵĞ ƵƉ ǁŝƚŚ ĚŝīĞƌĞŶƚ ĂŶĚ ŝŶƐŝŐŚƞƵů ƉĞƌƐƉĞĐƟǀĞƐ͘ &Žƌ ŝŶƐƚĂŶĐĞ͕ ƌĞĐĞŶƚůLJ͕ ǁĞ ƐĞƚ ƵƉ ĂŶ ƐŝĂ WĂĐŝĮĐ /ŶŶŽǀĂƟŽŶ ^ƚĞĞƌŝŶŐ ŽŵŵŝƩĞĞ ĂŝŵĞĚ Ăƚ ďƌĂŝŶƐƚŽƌŵŝŶŐ ŝĚĞĂƐ ĨŽƌ ŶĞǁ ŝŶŶŽǀĂƟŽŶƐ ĨŽƌ ƚŚĞ ďƵƐŝŶĞƐƐ͘ tĞ ĂƉƉŽŝŶƚĞĚ Ă LJŽƵŶŐ ŝŶƚĞƌŶ ƚŽ ůĞĂĚ ƚŚŝƐ ƉƌŽũĞĐƚ ĂŶĚ ĞŶĐŽƵƌĂŐĞĚ ŚĞƌ ƚŽ ďƌŝŶŐ ĨƌĞƐŚ ŝĚĞĂƐ ƚŽ ƚŚĞ ƚĂďůĞ͘ / ďĞůŝĞǀĞ ƚŚĞ ŶĞǁ ŐĞŶĞƌĂƟŽŶ ŽĨ LJŽƵŶŐ ŵŝŶĚƐ Žƌ ƚŚĞ ͚ŵŝůůĞŶŶŝĂů ŐĞŶĞƌĂƟŽŶ͛ ŝƐ ŶŽƚ ƐŚŽƌƚ ŽĨ ŝĚĞĂƐ ĂŶĚ ĐƌĞĂƟǀŝƚLJ͘ Ɛ ƚŚĞ ŵĂŶĂŐĞŵĞŶƚ ƚĞĂŵ͕ ŝƚ͛Ɛ ŵŽƌĞ ŝŵƉŽƌƚĂŶƚ ĨŽƌ ƵƐ ƚŽ ĨŽĐƵƐ ŽŶ ĞŵƉŽǁĞƌŝŶŐ ĂŶĚ ĞŶĂďůŝŶŐ ƚŚĞŵ ďLJ ƉƌŽǀŝĚŝŶŐ ƚŚĞŵ ǁŝƚŚ ŐƵŝĚĂŶĐĞ͕ ƐƵƉƉŽƌƚ ĂŶĚ ƐƉĂĐĞ ƚŽ ŝŶŶŽǀĂƚĞ͘

What are the challenges in the path to progress? dŚĞ ĐŚĂůůĞŶŐĞ ĨŽƌ ĞͲĐŽŵŵĞƌĐĞ ŵĞƌĐŚĂŶƚƐ ŝƐ ŚŽǁ ƚŚĞLJ ĐĂŶ ƋƵŝĐŬůLJ ĂĚĂƉƚ ƚŽ ƌŝƐŝŶŐ ĐŽŶƐƵŵĞƌ ŶĞĞĚƐ ĂŶĚ ŵĂŬĞ ŝƚ ƐŝŵƉůĞ ĂŶĚ ĞĂƐLJ ĨŽƌ ƚŚĞŝƌ ĐŽŶƐƵŵĞƌƐ ƚŽ ƐŚŽƉ͘ dŚŝƐ ŵĞĂŶƐ ďĞŝŶŐ ĂŐŝůĞ ĂŶĚ ŇĞdžŝďůĞ ŝŶ ƚŚĞŝƌ ŽƉĞƌĂƟŽŶƐ ʹ ,> Ğ ŽŵŵĞƌĐĞ ĂŝŵƐ ƚŽ ďĞ Ă ƐƚƌĂƚĞŐŝĐ ƉĂƌƚŶĞƌ ƚŽ ƚĂŬĞ ĐĂƌĞ ŽĨ ƚŚĞŝƌ ůŽŐŝƐƟĐƐ ƐŽ ƚŚĂƚ ŵĞƌĐŚĂŶƚƐ ĐĂŶ ĨŽĐƵƐ ŽŶ ŐƌŽǁŝŶŐ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ͘

UP, CLOSE & PERSONAL tŚĂƚ ŬĞĞƉƐ LJŽƵ ŵŽƟǀĂƚĞĚ͍ ,ĂǀŝŶŐ Ă ƐĞŶƐĞ ŽĨ ƉƵƌƉŽƐĞ ĂŶĚ ĂĐŚŝĞǀĞŵĞŶƚ ǁŚŝůĞ ŬŶŽǁŝŶŐ ĂŶĚ ůŝŬŝŶŐ ƚŚĂƚ / Ăŵ ŵĂŬŝŶŐ Ă ĚŝīĞƌĞŶĐĞ ŬĞĞƉƐ ŵĞ ŵŽƟǀĂƚĞĚ͘ DŽƌĞ ŝŵƉŽƌƚĂŶƚůLJ / ĞŶũŽLJ ƚŚĞ ũŽƵƌŶĞLJ ĂŶĚ ĞŶƐƵƌĞ / ƐƚĂLJ Įƚ ƚŽ ůĞĂĚ ďLJ ďĞŝŶŐ ŝŶ Ă ƐƚĂƚĞ ŽĨ ďĂůĂŶĐĞ ƉŚLJƐŝĐĂůůLJ͕ ŵĞŶƚĂůůLJ͕ ĞŵŽƟŽŶĂůůLJ ĂŶĚ ƐƉŝƌŝƚƵĂůůLJ͘ tŚŝůĞ ƐƵĐĐĞƐƐ ŝƐ ƚŚĞ ĚĞƐƟŶĂƟŽŶ ĞǀĞƌLJŽŶĞ ƐƚƌŝǀĞƐ ƚŽ ƌĞĂĐŚ͕ ƚŚĞ ũŽƵƌŶĞLJ ŝƐ ŵŽƌĞ ŝŵƉŽƌƚĂŶƚ͘ / ďĞůŝĞǀĞ ƚŚĂƚ ŝĨ LJŽƵ ĞŶũŽLJ ƚŚĞ ũŽƵƌŶĞLJ ĂŶĚ ƉƵƚ LJŽƵƌ ŚĞĂƌƚ ŝŶƚŽ ŝƚ͕ ƚŚĞ ĚĞƐƟŶĂƟŽŶ ŝƐ Ă ŐŝǀĞŶ͘ tŚŽ͛Ɛ ĂŶ ĞdžĐĞƉƟŽŶĂů ůĞĂĚĞƌ ĂĐĐŽƌĚŝŶŐ ƚŽ LJŽƵ ĂŶĚ ǁŚĂƚ͛Ɛ LJŽƵƌ ůĞĂĚĞƌƐŚŝƉ ƐƚLJůĞ͍ Ŷ ĞdžĐĞƉƟŽŶĂů ůĞĂĚĞƌ ďƵŝůĚƐ ƌĞůĂƟŽŶƐŚŝƉƐ ŽĨ ƚƌƵƐƚ ĂĐƌŽƐƐ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ͕ ŚĂƐ ƉĞƌƐŽŶĂů ĐƌĞĚŝďŝůŝƚLJ͕ ĞŶĞƌŐŝnjĞƐ ƚŚĞ ƚĞĂŵ ĂŶĚ ŝƐ ƌĞƐƵůƚƐͲ ŽƌŝĞŶƚĞĚ͘ / ƐƚƌŝǀĞ ƚŽ ŝŶƐƟůů ŝŶ ŵLJ ƚĞĂŵ Ă ƐĞŶƐĞ ŽĨ ƉƵƌƉŽƐĞ ĂŶĚ ƚƌƵƐƚ ƚŽ ĞŶĂďůĞ ƚŚĞŵ ŐŝǀĞ ƚŚĞŝƌ ďĞƐƚ ĂŶĚ ƌĞĂůŝnjĞ ƚŚĞŝƌ ĨƵůů ƉŽƚĞŶƟĂů͘ dŚĞ ũŽƵƌŶĞLJ ƚŽ ƐƵĐĐĞƐƐ ŝƐ Ă ũŽƵƌŶĞLJ ŽĨ ŵĂŶLJ ƐŵĂůů ƐƚĞƉƐ ƚŽ ĞŶũŽLJ͕ ůĞĂƌŶ ĨƌŽŵ ĂŶĚ ĐĞůĞďƌĂƚĞ͘ Which book you have read recently and ŚŽǁ ŚĂƐ ŝƚ ŝŵƉĂĐƚĞĚ LJŽƵ͍ dŚĞ &ŽƵƌƚŚ /ŶĚƵƐƚƌŝĂů ZĞǀŽůƵƟŽŶ ďLJ <ůĂƵƐ ^ĐŚǁĂď ʹ Ă ǀĞƌLJ ƚŚŽƵŐŚƚ ƉƌŽǀŽŬŝŶŐ ďŽŽŬ ƚŚĂƚ ĞdžƉůŽƌĞƐ ŚŽǁ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ĂƌĞ ŵĞƌŐŝŶŐ ƚŚĞ ƉŚLJƐŝĐĂů͕ ĚŝŐŝƚĂů ĂŶĚ ďŝŽůŽŐŝĐĂů ǁŽƌůĚƐ͘ &Žƌ ŵĞ͕ ƚŚĞ ŬĞLJ ŵĞƐƐĂŐĞ ŝƐ ƚŽ ĞŵďƌĂĐĞ ƚŚŝƐ ĐŚĂŶŐĞ ĂƐ ŝƚ ŚŽůĚƐ ŚƵŐĞ ŽƉƉŽƌƚƵŶŝƟĞƐ ĂŶĚ ĐĂŶ ƐŝŐŶŝĮĐĂŶƚůLJ ĂůƚĞƌ ĐƵƌƌĞŶƚ ďƵƐŝŶĞƐƐ ƉĂƌĂĚŝŐŵƐ͘ ďŝŐŐĞƐƚ ŵĂƌŬĞƚƐ͕ ĂŶĚ ĂůƐŽ ŝŶ ^ŽƵƚŚĞĂƐƚ ƐŝĂ ǁŚĞƌĞ ǁĞ ƐĞĞ ŚƵŐĞ ƉŽƚĞŶƟĂů͘

How do you view India as far as global strategic vision is concerned? /ŶĚŝĂ ŝƐ Ă ŬĞLJ ŵĂƌŬĞƚ ĨŽƌ ĞƵƚƐĐŚĞ WŽƐƚ ,> 'ƌŽƵƉ ĂŶĚ ǁĞ ŚĂǀĞ ĚĞǀĞůŽƉĞĚ Ă ƐƚƌĂƚĞŐŝĐ ƌŽĂĚŵĂƉ ĨŽƌ /ŶĚŝĂ ĂƐ ŽŶĞ ŽĨ ŽƵƌ ŬĞLJ ĨŽĐƵƐ ŵĂƌŬĞƚƐ ŝŶ ƚŚĞ ŐƌŽƵƉ͘ /Ŷ /ŶĚŝĂ͕ ǁĞ ǁŝůů ĨŽĐƵƐ ŽŶ ŵĂŝŶƚĂŝŶŝŶŐ ŽƵƌ ŵĂƌŬĞƚ ůĞĂĚŝŶŐ ƉŽƐŝƟŽŶ ŝŶ ƚŚĞ Ϯ ƐĞŐŵĞŶƚ ƚŚƌŽƵŐŚ ŽƵƌ ƐƵďƐŝĚŝĂƌLJ ůƵĞ Ăƌƚ͕ ĂŶĚ

Your views on changing business paradigms and how can one become successful ŝŐŝƟnjĂƟŽŶ ŚĂƐ ƚŚĞ ƉŽǁĞƌ ƚŽ ĚŝƐƌƵƉƚ ĞdžŝƐƟŶŐ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ͘ ZĞĐŽŐŶŝnjŝŶŐ ƚŚŝƐ͕ ďĞŝŶŐ ŝŶŶŽǀĂƟǀĞ͕ ĞǀĞŶ ŵŽƌĞ ĐƵƐƚŽŵĞƌͲĐĞŶƚƌŝĐ͕ ĞŶƚƌĞƉƌĞŶĞƵƌŝĂů͕ ĞŵďƌĂĐŝŶŐ ĐŚĂŶŐĞ ĂŶĚ ĞŶũŽLJŝŶŐ ƚŚĞ ĐŚĂůůĞŶŐĞ͕ ďƵŝůĚƐ Ă ĐƵůƚƵƌĞ ŽĨ ƐƵƐƚĂŝŶĂďůĞ success. tŚĂƚ ĂƌĞ ƚŚĞ ƋƵĂůŝƟĞƐ ŝŶ ƚŽĚĂLJ͛Ɛ LJŽƵƚŚ ƚŚĂƚ LJŽƵ ĮŶĚ ƋƵŝƚĞ ĂƉƉĞĂůŝŶŐ ƚŽ ůĞĂĚ ƚŚĞ ŶĞdžƚ ǁĂǀĞ ŽĨ ŐƌŽǁƚŚ͍ dŽĚĂLJ͛Ɛ LJŽƵƚŚ ĂƌĞ ŚŝŐŚůLJ ĂĚĂƉƚĂďůĞ͕ ŝŶŶŽǀĂƟǀĞ ĂŶĚ ĞŶƚƌĞƉƌĞŶĞƵƌŝĂů͘ tŝƚŚ ƚŚĞ ƌŝƐĞ ŽĨ ƚŚĞ ŽŶͲĚĞŵĂŶĚ ĞĐŽŶŽŵLJ͕ ĞͲĐŽŵŵĞƌĐĞ ĂŶĚ ƚĞĐŚŶŽůŽŐLJ͕ ƚŚŝƐ ĐƌĞĂƚĞƐ Ă ůŽƚ ŵŽƌĞ ƉŽƐƐŝďŝůŝƟĞƐ ĨŽƌ ƚŽĚĂLJ͛Ɛ LJŽƵƚŚ͘ / ĂůƐŽ ƐĞĞ Ă ŐƌŽǁŝŶŐ ƚƌĞŶĚ ŝŶ LJŽƵƚŚƐ ǁĂŶƟŶŐ ƚŽ ĐŽŶƚƌŝďƵƚĞ ƚŽ ƚŚĞ ǁŝĚĞƌ ƐŽĐŝĞƚLJ ĂŶĚ ĞŶǀŝƌŽŶŵĞŶƚ ĂŶĚ Ă ƐƚƌŽŶŐ ƐĞŶƐĞ ŽĨ ƉƵƌƉŽƐĞ͘ ĨƵƌƚŚĞƌ ĂĚĚ Ϯ ĐĂƉĂďŝůŝƟĞƐ ďLJ ƌĞĚƵĐŝŶŐ ůĂƐƚ ŵŝůĞ ĐŽƐƚƐ͕ ĂĚĚŝŶŐ ůŽƚƐ ŽĨ ĐŽŶƐƵŵĞƌ ĐŽŶǀĞŶŝĞŶĐĞ ŽƉƟŽŶƐ͕ ŝŵƉƌŽǀĞ ƐĞƌǀŝĐĞ ůĞǀĞůƐ ĂŶĚ ĞdžƉĂŶĚ ŽƵƌ ƌĞĂĐŚ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ͘ tĞ ǁŝůů ĂůƐŽ ĨŽĐƵƐ ŽŶ ĞŶĂďůŝŶŐ ŵĞƌĐŚĂŶƚƐ ŝŶ /ŶĚŝĂ ƚŽ ƐĞůů ǀŝĂ ĞͲĐŽŵŵĞƌĐĞ ƚŽ ƚŚĞ ǁŽƌůĚ ƚŚƌŽƵŐŚ ŽƵƌ ,> ŶĞƚǁŽƌŬ͘ tĞ ǁŝůů ĐŽŶƟŶƵĞ ƚŽ ĚĞǀĞůŽƉ ĐĂƉĂďŝůŝƟĞƐ ĂŶĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŝŶ /ŶĚŝĂ ƚŚƌŽƵŐŚ Ăůů ŽƵƌ ,> ďƵƐŝŶĞƐƐ ƵŶŝƚƐ ʹ ,> džƉƌĞƐƐ͕ ,> ^ƵƉƉůLJ ŚĂŝŶ͕ ,> 'ůŽďĂů &ŽƌǁĂƌĚŝŶŐ ĂŶĚ ,> Ğ ŽŵŵĞƌĐĞ ƚŚƌŽƵŐŚ ůƵĞ Ăƌƚ͘

What are your future plans in place?

KƵƌ Ăŝŵ ŝƐ ƚŽ ďĞĐŽŵĞ Ă ůĞĂĚĞƌ ŝŶ ŐůŽďĂů ĞͲĐŽŵŵĞƌĐĞ ƌĞůĂƚĞĚ ůŽŐŝƐƟĐƐ ĂĐƟǀŝƟĞƐ ĨŽĐƵƐĞĚ ŽŶ ƚŚƌĞĞ ĂƌĞĂƐ͗ ĨƵůĮůůŵĞŶƚ͕ ĐƌŽƐƐ ďŽƌĚĞƌ ĚĞůŝǀĞƌLJ ĂŶĚ ĚŽŵĞƐƟĐ ĚĞůŝǀĞƌLJ͘ /Ŷ ŽƌĚĞƌ ƚŽ ĚŽ ƚŚŝƐ͕ ,> Ğ ŽŵŵĞƌĐĞ ĂŝŵƐ ƚŽ ĞdžƉĂŶĚ ŝŶƚĞƌŶĂƟŽŶĂůůLJ ĂŶĚ ĨŽĐƵƐ ŽŶ ŐƌŽǁƚŚ ŽƉƉŽƌƚƵŶŝƟĞƐ ŝŶ ƐĞůĞĐƚĞĚ Ϯ ŵĂƌŬĞƚƐ͘ /Ŷ ƐŝĂ WĂĐŝĮĐ͕ ǁĞ ǁŝůů ĞdžƉĂŶĚ ĂĐƌŽƐƐ ƚŚĞ ƌĞŐŝŽŶ ŝŶ ŚŝŶĂ ĂŶĚ /ŶĚŝĂ ĂƐ ƚŚĞ

As a member of the Global eCommerce Management Board of the company, Malcolm Monteiro oversees and steers the Asia Pacific region to become the leading end-to-end eCommerce solutions provider.

Malcolm graduated with a Bachelor’s degree in Electrical Engineering from IIT Mumbai and completed his Post Graduate Degree in Business Management from IIM Ahmedabad.

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COVER STORY With a mission to create something new and quenching its customers’ thrust, Parle Agro has been one of the most favored legacy beverage brands in the country since inception. Through its share of ups & downs, the company has yet again got back on track owing to the sheer grit & determination of the trio – father Prakash Chauhan and sisters Schauna & Nadia Chauhan. Carrying ahead the legacy in style and true spirits, Chauhan sisters are one of the most successful role models for women entrepreneurs. Nadia Chauhan, the beverage Connoisseur, is surely living upto its brand slogan ‘Feel the Fizz’.

Holding the position of Joint Managing Director & Chief Marketing Officer, Parle Agro Pvt Ltd, Nadia has spent over a decade leading Parle Agro overseeing the company’s growth story. She joined Parle Agro in 2003 when the company was largely a single brand driven organization with a turnover of Rs300 crores; today it boasts of a portfolio that is innovative and growing with a turnover of over Rs2,800 crores, delivering doubledigit growth every single year. With a mission to get back to the pole position, the management team has set for itself an envious target of attaining 10,000 crore turnover by 2022 and has been well on its mission to refresh India. This exclusive interaction with such an effervescent, stylish and a powerful personality will offer you leadership lessons to be the best in the business.

Your tagline says, ‘We are Parle Agro. And we are in the business of refreshing India.’ How are you achieving this daunting task?

I am part of the 3rd generation of leaders driving this vision. My grandfather, who was fondly known as the Father of Soft Drinks in India for having created the entire Indian soft drinks category with some Iconic brands that continue to exist today, started a journey for our company that has been extremely exciting. My father and now my sister and I continue this journey forward. Our business is to refresh India.

With products that are designed for the Indian palate & products that are primarily fruit based. A core part of our value system is in creating new product experiences for the consumers. We do not create me too products, and our focus is on innovation.

Our history is the proof of how we have been leading the beverage category by innovating one product at a time. Our most recent launch Frooti Fizz expands sparkling fruit based beverage category that we created almost a decade ago, and we continue to hold dominance in.

Frooti Fizz is a step towards expanding this category. With our vision towards growing the sparkling Fruit Drink Category to a 4000 crore, mango being as largely accepted a fruit variant, allows us to driver greater penetration & expand the consumer base.

This is one of our most recent examples.

We refresh India by creating refreshing & innovative product offerings, and using an extremely developed sales & distribution system to make it available across the length and breadth of the county and our marketing strategies that adopt disruption as the approach towards advertising and creating high affinity & recall for ourbrands.

Parle Agro has a rich legacy. How are you planning to take this growth trajectory forward?

Yes, Parle Agro has a rich legacy. Perhaps,

Parle Agro also takes pride in being the first ever company globally to offer a single pack of beverage at a price point as low as `2.50. This market offering came in unique triangular packaging (TCA). For the first time, a beverage was available at the price of confectionary. even richer than most of us are aware about.

In the last 13 years that I have been leading the Parle Agro growth story, the focus has been on driving the large vision, by creating a powerful organization that is capable of owning & achieving the large goals that we set for ourselves. For any organization that operates in our category – sales & distribution (S&D) is one of the most critical drivers of success. Over the last decade, the focus has been on creating a world-class S&D system, to deliver in this dynamic & competitive market environment. Besides many other very large initiatives that have been driven to take company to a position of leadership, we have over the last decade, seen a growth of more than 700% and have been growing in rank across the country.

What are the learnings you gained from your father?

One paragraph cannot do justice to my learnings from my father. I am fortunate to have learned on the job, under his leadership. It has allowed me to not only understand his vision, but use a very unique lens to how we see the market opportunity & how we approach it.

When did the entrepreneurial bug bite you and you knew that family business is your calling?

I have never really thought of anything else.

I always knew that the family business was my calling. I feel fortunate to have been given this opportunity to be a part of it, and to lead the company back to the number one spot.

Having grown up in such a family, how were your early days? Did you always want to be a part of your father’s business?

Growing up in a family that runs such a large business meant that business was home.

This is special. I have memories from very early days, when my father would come home and sample new products that he worked on, memories from when we sold off to Coca Cola and the long hours that he would be away, memories of being a part of product launches and many achievements of the company. I guess it is all of this that always made me want to be a part of my father’s business. I had seen him put his heart & soul into building the company; I wanted to help take it further.

ONE PARAGRAPH CANNOT DO JUSTICE TO MY LEARNINGS FROM MY FATHER. I AM FORTUNATE TO HAVE LEARNED ON THE JOB, UNDER HIS LEADERSHIP. CELERITY • May 2017 | 21

Celerity Magazine - May-June 2017 BOOK.indb 21 Inside_Mfinal.indd 21

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COVER STORY Mango as a flavor contributes to more than 90% of the Fruit Flavored Still Drinks category and this dominance of a single flavor shows the enormous potential for Frooti Fizz. Since the launch in March, we have seen a very positive response towards Frooti Fizz and are extremely excited about the future of this category. Our goal is to take the fruit juice plus fizz category to Rs4,000 crore in the coming years.

What’s that one quality that he possesses that you don’t and visaversa? dŚŝƐ ŝƐ Ă ƋƵĞƐƟŽŶ / ŚĂǀĞ ŶĞǀĞƌ ďĞĞŶ ĂƐŬĞĚ ďĞĨŽƌĞ͘ DLJ ĨĂƚŚĞƌ ŝƐ Ă ƵŶŝƋƵĞ ŵĂŶ͘ ,Ğ ƉŽƐƐĞƐƐĞƐ ĂŶ ĂďŝůŝƚLJ ƚŽ ƐĞĞ ǁŚĂƚ ŵĂŶLJ ĐĂŶŶŽƚ͘

Innovation is another name of Parle Agro. What are the breakthrough innovations achieved at Parle Agro in recent times? /Ŷ /ŶĚŝĂ͕ WĂƌůĞ ŐƌŽ ŝŶƚƌŽĚƵĐĞĚ ƚŚĞ ĐĂƚĞŐŽƌLJ ŽĨ ĨƌƵŝƚ ũƵŝĐĞ ƉůƵƐ Įnjnj ĚƌŝŶŬƐ ďĂĐŬ ŝŶ ϮϬϬϱ ǁŝƚŚ ƚŚĞ ůĂƵŶĐŚ ŽĨ ƉƉLJ &ŝnjnj͘ dŚŝƐ LJĞĂƌ͕ ǁĞ ĐŽŶƟŶƵĞĚ ƚŽ ŝŶŶŽǀĂƚĞ ŝŶ ƚŚĞ ĐĂƚĞŐŽƌLJ ǁŝƚŚ ƚŚĞ ŝŶƚƌŽĚƵĐƟŽŶ ŽĨ &ƌŽŽƟ &ŝnjnj ǁŚŝĐŚ ŝƐ Ă ƵŶŝƋƵĞ ĐŽŵďŝŶĂƟŽŶ ŽĨ ƌĞĂů ŵĂŶŐŽ ũƵŝĐĞ ĂŶĚ Įnjnj͘ DĂŶŐŽ ĂƐ Ă ŇĂǀŽƌ ĐŽŶƚƌŝďƵƚĞƐ ƚŽ ŵŽƌĞ ƚŚĂŶ ϵϬй ŽĨ ƚŚĞ &ƌƵŝƚ &ůĂǀŽƌĞĚ ^Ɵůů ƌŝŶŬƐ ĐĂƚĞŐŽƌLJ ĂŶĚ ƚŚŝƐ ĚŽŵŝŶĂŶĐĞ ŽĨ Ă ƐŝŶŐůĞ ŇĂǀŽƌ ƐŚŽǁƐ ƚŚĞ ĞŶŽƌŵŽƵƐ ƉŽƚĞŶƟĂů ĨŽƌ &ƌŽŽƟ &ŝnjnj͘ ^ŝŶĐĞ ƚŚĞ ůĂƵŶĐŚ ŝŶ DĂƌĐŚ͕ ǁĞ ŚĂǀĞ ƐĞĞŶ Ă ǀĞƌLJ ƉŽƐŝƟǀĞ ƌĞƐƉŽŶƐĞ ƚŽǁĂƌĚƐ &ƌŽŽƟ &ŝnjnj ĂŶĚ ĂƌĞ ĞdžƚƌĞŵĞůLJ ĞdžĐŝƚĞĚ ĂďŽƵƚ ƚŚĞ ĨƵƚƵƌĞ ŽĨ ƚŚŝƐ ĐĂƚĞŐŽƌLJ͘ KƵƌ ŐŽĂů ŝƐ ƚŽ ƚĂŬĞ ƚŚĞ ĨƌƵŝƚ ũƵŝĐĞ ƉůƵƐ Įnjnj ĐĂƚĞŐŽƌLJ ƚŽ ZƐϰ͕ϬϬϬ ĐƌŽƌĞ ŝŶ ƚŚĞ ĐŽŵŝŶŐ LJĞĂƌƐ͘

Being in this most dynamic industry, what keeps you going on time every time?

KƵƌ sŝƐŝŽŶ ŬĞĞƉƐ ƵƐ ŐŽŝŶŐ͘ KƵƌ ƉĂƐƐŝŽŶ ŬĞĞƉƐ ƵƐ ŐŽŝŶŐ ĂŌĞƌ ŽƵƌ ǀŝƐŝŽŶ͘ tĞ ǁĂŶƚ ƚŽ ďĞ ďĂĐŬ ǁŚĞƌĞ ǁĞ ƐƚĂƌƚĞĚ ʹ ƚŚĞ ŶƵŵďĞƌ ŽŶĞ ƐƉŽƚ͘ tĞ ǁŽŶ͛ƚ ƐƚŽƉ ƵŶƟů ǁĞ ŐĞƚ ƚŚĞƌĞ͘ ŶĚ ŽŶĐĞ ǁĞ ĚŽ͕ ǁĞ ǁŝůů ďĞ ůĂLJŝŶŐ ĚŽǁŶ ĞǀĞŶ ůĂƌŐĞƌ ĂŵďŝƟŽŶƐ ĨŽƌ ŽƵƌ ďƵƐŝŶĞƐƐ͘

The GST impact GST will be a big opportunity for the FMCG category moving forward. The ƐŝŵƉůŝĮĐĂƟŽŶ ŽĨ ƚŚĞ ƚĂdžĂƟŽŶ ƐƚƌƵĐƚƵƌĞ ǁŝůů ĚĞĮŶŝƚĞůLJ ďƌŝŶŐ ŝŶ ƚŚĞ ĞĂƐĞ ŽĨ ĚŽŝŶŐ business. I hope that we are able to provide our products that are fruit ďĂƐĞĚ ĂŶĚ ŚĞŶĐĞ ŚĞĂůƚŚŝĞƌ Ăƚ ďĞƩĞƌ prices to the consumers and really help to expand the categories we are present in far beyond what they are ƌŝŐŚƚ ŶŽǁ͘ Ɛ ĂŶ ŽƌŐĂŶŝnjĂƟŽŶ͕ ǁĞ started preparing well in advance for all possible impacts due to GST and we seem to be in a good place to address ƚŚĞ ĚŝīĞƌĞŶƚ ŝŵƉůŝĐĂƟŽŶƐ ƚŚĂƚ ŝƚ ĐŽƵůĚ have.

How do you keep your employees motivated to achieve better than the best? /Ŷ ƚŚĞ ƉĂƐƚ ŝƚ ǁĂƐ ĞĂƐŝĞƌ͕ ǁĞ ǁĞƌĞ Ă ƐŵĂůůĞƌ ŽƌŐĂŶŝnjĂƟŽŶ ĂŶĚ / ĐŽƵůĚ ƐĂLJ ƚŚĂƚ / ŬŶĞǁ ĂůŵŽƐƚ ĞǀĞƌLJďŽĚLJ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌLJ ďLJ ŶĂŵĞ͘ tĞ ŚĂǀĞ ŐƌŽǁŶ ůĂƌŐĞ ŶŽǁ ĂŶĚ ŝƚ͛Ɛ ŶŽƚ ƚŚĂƚ ĞĂƐLJ ĂŶLJŵŽƌĞ͘ Ɛ Ă ŐƌŽǁŝŶŐ ŽƌŐĂŶŝnjĂƟŽŶ͕ ŽŶĞ ŽĨ ƚŚĞ ůĂƌŐĞƐƚ ŵŽƟǀĂƚŽƌƐ ŝƐ ďƵƐŝŶĞƐƐ ƉĞƌĨŽƌŵĂŶĐĞ ŝƚƐĞůĨ͘ /ƚ͛Ɛ Ă ŐƌĞĂƚ ĨĞĞůŝŶŐ ĨŽƌ ŵŽƐƚ ƚŽ ďĞ Ă ƉĂƌƚ ŽĨ Ă ŐƌŽǁŝŶŐ ŽƌŐĂŶŝnjĂƟŽŶ ďĞĐĂƵƐĞ ŝƚ ĂůƐŽ ŵĞĂŶƐ ƚŚĂƚ ĞĂĐŚ ŽŶĞ ŝƐ ƐĞĞŝŶŐ ƐƵĐĐĞƐƐ ĂŶĚ ŶŽƚŚŝŶŐ ďĞĂƚƐ ƚŚĞ ĨĞĞůŝŶŐ ŽĨ ƐƵĐĐĞƐƐ͘ tĞ ĚŽ ŚĂǀĞ Ă ůŽƚ ŽĨ ŽƚŚĞƌ ŝŶŝƟĂƟǀĞƐ ĂƐ ǁĞůů ǁŚĞƚŚĞƌ ŝƚ ŝƐ ŽƵƌ ĂŶŶƵĂů ƌĞƚƌĞĂƚ ǁŚĞƌĞ ǁĞ ŚĂǀĞ ĨŽĐƵƐĞĚ ŽŶ ƚĂŬŝŶŐ ŽƵƌ ƚĞĂŵƐ ƚŽ ƉůĂĐĞƐ ĂŶĚ ĨŽƌ ĞdžƉĞƌŝĞŶĐĞƐ ƚŚĞLJ ŚĂǀĞ ŶĞǀĞƌ ŝŵĂŐŝŶĞĚ ƚŚĞŵƐĞůǀĞƐ ĚŽŝŶŐ ƐƵĐŚ ĂƐ ƵŶŐĞĞ ũƵŵƉŝŶŐ͕ njŝƉůŝŶŝŶŐ͕ ǁŚŝƚĞ ǁĂƚĞƌ ƌĂŌŝŶŐ͕ ĐĂŵƉŝŶŐ ĂŶĚ Ă ůŽƚ ŵŽƌĞ͘ ĞƐƟŶĂƟŽŶƐ ŚĂǀĞ ŝŶĐůƵĚĞĚ /ŶĚŝĂŶ Θ /ŶƚĞƌŶĂƟŽŶĂů ŚŽƚ ƐƉŽƚƐ͘ tĞ ĂƌĞ ũƵƐƚ ƉůĂŶŶŝŶŐ ŽƵƌ ŶĞdžƚ ŽŶĞ͘ tĞ ĂůƐŽ ŚĂǀĞ ĂŶŶƵĂů ƌĞĐŽŐŶŝƟŽŶ ƉƌŽŐƌĂŵƐ ƚŽ ƌĞĐŽŐŶŝnjĞ ŽƵƚƐƚĂŶĚŝŶŐ ƉĞƌĨŽƌŵĞƌƐ͘ tĞ ŚĂǀĞ Ă ŵĞĞƚ ƚŚĂƚ ƚĂŬĞƐ ƉůĂĐĞ ĞǀĞƌLJ LJĞĂƌ ŝŶ :ĂŶƵĂƌLJ͕ ǁŝƚŚ ĞǀĞƌLJ ƐŝŶŐůĞ ƉĞƌƐŽŶ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌLJ͕ ƚŽ ĚŝƐĐƵƐƐ ŽƵƌ ĂĐŚŝĞǀĞŵĞŶƚ͕ ŽƵƌ ĞdžĐŝƟŶŐ ƉůĂŶƐ ĂŚĞĂĚ Θ ƌĞĐŽŐŶŝnjĞ ƚŚŽƐĞ

ǁŚŽ ŚĂǀĞ ĐŽŶƚƌŝďƵƚĞĚ ĞdžĐĞƉƟŽŶĂůůLJ ƚŽ ƚŚĞ ĂĐŚŝĞǀĞŵĞŶƚƐ͘ tĞ ŵĂĚĞ Ă ůŽƚ ŽĨ ƉĞŽƉůĞ ŚĂǀĞ ƚŚĞŝƌ ĚƌĞĂŵ ĐŽŵĞ ƚƌƵĞ͕ ǁŚĞŶ ǁĞ ŐŽƚ ^ĂůŵĂŶ <ŚĂŶ ƚŽ ǀŝƐŝƚ ŽƵƌ ŽĸĐĞ ĂŶĚ ƐƉĞŶĚ ƟŵĞ ǁŝƚŚ ŽƵƌ ƚĞĂŵƐ͘ ůů ŽĨ ƚŚŝƐ ĂĚĚƐ ƚŽ ǁŚĂƚ ŬĞĞƉƐ ƚŚĞŵ ŵŽƟǀĂƚĞĚ ĂŶĚ ŝŶ ůŽǀĞ ǁŝƚŚ ƚŚĞ ďƵƐŝŶĞƐƐ͘

What do you think is the most difficult aspect while building and sustaining such an empire? / ǁŽƵůĚ ƐĂLJ ƚŚĞ ŵŽƐƚ ĚŝĸĐƵůƚ ĂƐƉĞĐƚ ŝƐ ƚŽ ĐƌĞĂƚĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ Ăƚ ƚŚĞ ƐĂŵĞ ƉĂĐĞ Ăƚ ǁŚŝĐŚ ǁĞ ĂƌĞ ŐƌŽǁŝŶŐ͘ WĞŽƉůĞ ĂƌĞ ƚŚĞ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚ ĂƐƉĞĐƚ ŽĨ ĂŶLJ ďƵƐŝŶĞƐƐ͘

What makes Parle Agro one of the most favoured food & beverage brand? What are the elements that you possess while your competitors don’t? / ďĞůŝĞǀĞ ƚŚĂƚ ǁĞ ĂƌĞ ƚƌƵůLJ ĂŶ /ŶĚŝĂŶ ĐŽŵƉĂŶLJ ĂŶĚ ƚŚĂƚ͛Ɛ ƚŚĞ ďŝŐŐĞƐƚ ĨĂĐƚŽƌ ƐĞƫŶŐ ƵƐ ĂƉĂƌƚ ĨƌŽŵ ŽƵƌ ĐŽŵƉĞƟƚŽƌƐ͘ tĞ ǀĞƌLJ ǁĞůů ŬŶŽǁ ƚŚĞ ƚĂƐƚĞ ĂŶĚ ůŝŬŝŶŐƐ ŽĨ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ďĂƐĞĚ ŽŶ ƚŚĂƚ͕ ǁĞ ďƌŝŶŐ ŽƵƚ ŝŶŶŽǀĂƟǀĞ ƉƌŽĚƵĐƚƐ ĨŽƌ ƚŚĞŵ͘

Freshness is one of the most crucial elements in your business. How do you ensure the same? ƵƐƚŽŵĞƌ ĐĞŶƚƌŝĐŝƚLJ ŚĂƐ ĂůǁĂLJƐ ďĞĞŶ ŽŶĞ ŽĨ ŽƵƌ ŬĞLJ ĨŽĐƵƐĞƐ ĂŶĚ ŝŶ ƚŚĞ ďĞǀĞƌĂŐĞ ŝŶĚƵƐƚƌLJ͕ ŐĞƫŶŐ ƚŚĞ ĐŽŶƐƵŵĞƌ ƚŚĞ ƉĞƌĨĞĐƚ ĞdžƉĞƌŝĞŶĐĞ ŝƐ ĐƌŝƟĐĂů͘ dŚƌŽƵŐŚ ƚŚĞ LJĞĂƌƐ͕ ǁĞ ŚĂǀĞ ĐŽŶƟŶƵŽƵƐůLJ ŝŶǀĞƐƚĞĚ ĂŶĚ ĞŶŚĂŶĐĞĚ ŽƵƌ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĂŶĚ ƐƵƉƉůLJ ĐŚĂŝŶ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ ŽƵƌ ĐŽŶƐƵŵĞƌƐ ŐĞƚ ƚŚĞ ďĞƐƚ ƚĂƐƟŶŐ ƉƌŽĚƵĐƚ ĞdžƉĞƌŝĞŶĐĞ͘ hƐĂŐĞ ŽĨ ĂƵƚŽŵĂƚĞĚ ƚĞĐŚŶŽůŽŐŝĞƐ Ăƚ ŽƵƌ ĨĂĐƚŽƌŝĞƐ͕ ƐĞůĞĐƟŽŶ ŽĨ ƚŚĞ ƉĞƌĨĞĐƚ ƉĂĐŬĂŐŝŶŐ ĨŽƌŵĂƚƐ͕ ŵŽǀŝŶŐ ƚŽǁĂƌĚƐ Ă ĚĂƚĂ ĐĞŶƚƌŝĐ ƐƵƉƉůLJ ĐŚĂŝŶ ĂŶĚ ĂĚŽƉƟŽŶ ŽĨ ƐĂůĞƐ ĨŽƌĐĞ ĂƵƚŽŵĂƟŽŶ ŚĂƐ ĞŶĂďůĞĚ ƵƐ ƚŽ ŐĞƚ ƚŚĞ ĨƌĞƐŚĞƐƚ ƉƌŽĚƵĐƚ ƚŽ ŽƵƌ ĐŽŶƐƵŵĞƌƐ ǁŚĞƌĞǀĞƌ ƚŚĞLJ ĂƌĞ ƉƌĞƐĞŶƚ͘

Customer centricity has always been one of our key focuses and in the beverage industry, getting the consumer the perfect experience is critical.

Through the years, we have continuously invested and enhanced our manufacturing and supply chain infrastructure to ensure that our consumers get the best tasting product experience.

ϮϮ | CELERITY • May 2017

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COVER STORY UP, CLOSE & PERSONAL What’s your passion?

Besides business, I love travelling, I’m a big foodie, I love going on all kinds of adventures with my family and kids, I love ĂŶŝŵĂůƐ͕ ĂŶĚ / ůŽǀĞ ŵĞĞƟŶŐ ŶĞǁ ƉĞŽƉůĞ͘

What’s success, according to you?

I will consider myself successful, if I’m able to lead our company back to the ŶƵŵďĞƌ ŽŶĞ ƉŽƐŝƟŽŶ͘

Your most priced possession My children & my family

How do you unwind yourself?

ZĞĐĞŶƚůLJ /͛ǀĞ ƚĂŬĞŶ ƚŽ zŽŐĂ͘ ŶĚ / ĮŶĚ ŝƚ͛Ɛ an amazing way to unwind. Otherwise, it’s music, or even cuddling in bed reading books with my kids.

A recent read that has inspired you the most dŚĞ ^ŽƵŶĚ ŽĨ Ă tŝůĚ ^ŶĂŝů ĂƟŶŐ ďLJ Elisabeth Tova Bailey – It is an inspiring ĂŶĚ ĂŶ ŝŶƟŵĂƚĞ ƐƚŽƌLJ ŽĨ ƚŚĞ ĂƵƚŚŽƌ͛Ɛ year-long encounter with a Neohelix albolabris—a common forest snail, while an illness keeps her bedridden.

tŚĞƌĞ ĚŽ LJŽƵ ŐĞƚ ƚŚĞ ŝŶƐƉŝƌĂƟŽŶ from? / ĮŶĚ ŝŶƐƉŝƌĂƟŽŶ Ăůů ĂƌŽƵŶĚ ŵĞ͘ ^ŽŵĞƟŵĞƐ ŝƚ͛Ɛ ƚŚĞ ƉĞŽƉůĞ / ŵĞĞƚ͕ ƚŚĞ

Where do we see Parle Agro growing from here on?

KƵƌ ƵůƟŵĂƚĞ ŐŽĂů ŝƐ ƚŽ ǁŝŶ ďĂĐŬ ƚŚĞ ŶƵŵďĞƌ ŽŶĞ ƐƉŽƚ͕ ǁŚŝĐŚ ǁĞ ŚĂĚ ƚŽ ŐŝǀĞ ƵƉ ǁŚĞŶ ǁĞ ƐŽůĚ ŵŽƐƚ ŽĨ ŽƵƌ ďĞǀĞƌĂŐĞƐ͘ tĞ ŚĂǀĞ ŽǀĞƌ ƚŚĞ LJĞĂƌƐ͕ ďƵŝůƚ ŽƵƌ ŽƌŐĂŶŝnjĂƟŽŶ ĂŶĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ďĂĐŬ ĨƌŽŵ ƐĐƌĂƚĐŚ͕ ǁĞ ŚĂǀĞ ďĞĞŶ ŐƌŽǁŝŶŐ ƌĂƉŝĚůLJ ĂŶĚ ĨĂƐƚĞƌ ƚŚĂŶ ƚŚĞ ŝŶĚƵƐƚƌLJ͕ ǁĞ ŚĂǀĞ ĞǀĞŶ ŐƌŽǁŶ ŝŶ ZĂŶŬ ĂŶĚ ƚŽĚĂLJ ŚŽůĚ ƚŚĞ ŶƵŵďĞƌ ƚǁŽ ƐƉŽƚ͘ LJ ƚŚĞ LJĞĂƌ ϮϬϮϮ͕ ǁĞ ƐŚŽƵůĚ ŚĂǀĞ ĂĐŚŝĞǀĞĚ ϭϬ͕ϬϬϬ ĐƌŽƌĞ ƚƵƌŶŽǀĞƌ ĂŶĚ Ă ƉŽƐŝƟŽŶ ŽĨ ůĞĂĚĞƌƐŚŝƉ ĂĐƌŽƐƐ ĐĂƚĞŐŽƌŝĞƐ ƚŚĂƚ ǁĞ ŽƉĞƌĂƚĞ ŝŶ͘

What’s your message to new age entrepreneurs?

ƚŚŝŶŐƐ / ƐĞĞ͕ ƐŽŵĞƟŵĞƐ ǁŚĂƚ / ƌĞĂĚ ĂďŽƵƚ͘ / ĮŶĚ ŝŶƐƉŝƌĂƟŽŶ ŝŶ ƚŚĞ ƐŵĂůůĞƐƚ ŽĨ things.

You have been recently listed 50 ŵŽƐƚ ŝŶŇƵĞŶƟĂů ǁŽŵĞŶ͘ tŚŽ ǁŽƵůĚ you give this credit to?

I am not such a big fan of all these lists that are published and these achievements. I am thankful that someone thought I am worthy of being a part of it none the less. If I have to give credit for where I have reached today, it would be to my parents. My father ĨŽƌ ƚƌƵůLJ ƚƌƵƐƟŶŐ ŵĞ ďůŝŶĚůLJ ĂŶĚ ŚĂǀŝŶŐ such strong belief in me, and giving me the kind of opportunity he gave me, very early in my life. And my mom for being such a big support in raising my kids so that I could strike a strong balance between work and family life.

What’s your leadership style?

I have a wonderful leader in my father myself and I like to follow his approach in leadership. In my opinion, a leader must give vision and courage to the team, and empower the members to bring the vision to life. I believe everyone should ŚĂǀĞ Ă ǀŽŝĐĞ ĂŶĚ ĞǀĞƌLJŽŶĞ ĚĞĮŶŝƚĞůLJ ŚĂƐ a point of view and I feel as a leader, it is important to ensure that everyone’s point of view is addressed and heard. It

ƵŶĚĞƌƐƚĂŶĚƐ ƚŚĞ ƉŽƐŝƟŽŶ / ŚŽůĚ͕ ĂŶĚ / ŽŌĞŶ ĮŶĚ ŚĞƌ ĞǀĞŶ ĞdžƉůĂŝŶŝŶŐ ƚŽ ŵLJ ƐŽŶ ƐŽŵĞƟŵĞƐ͕ ǁŚĞŶ / ŚĂǀĞ ƚŽ ďĞ ĂǁĂLJ͘ ƚ ƟŵĞƐ ŽĨ ĚŝƐƚƌĞƐƐ͕ ƚŚĞLJ ĂƌĞ ƚƌƵůLJ ĂŵĂnjŝŶŐ͘ ŚŝůĚƌĞŶ ĂůǁĂLJƐ ŬŶŽǁ͕ ĂŶĚ ƚŚĞƐĞ ƚǁŽ ũƵƐƚ ƚƌĂŶƐĨŽƌŵ ŝŶƚŽ ƚŚĞ ŵŽƐƚ ƐƵƉƉŽƌƟǀĞ ďĞŝŶŐƐ ĚƵƌŝŶŐ ƚŚŽƐĞ ŵŽŵĞŶƚƐ͘ DLJ ĞŶƟƌĞ ƐƵƉƉŽƌƚ ƐLJƐƚĞŵ ŝƐ ĂůƐŽ ǀĞƌLJ ƐƚƌŽŶŐ ĂŶĚ ŚĂƐ ĞŶĂďůĞĚ ŵĞ ƚŽ ĂĐŚŝĞǀĞ ƚŚŝƐ ďĂůĂŶĐĞ ĂŶĚ ĚŽ ũƵƐƟĐĞ ƚŽ ďŽƚŚ ƚŚĞƐĞ ǀĞƌLJ ŝŵƉŽƌƚĂŶƚ ƌŽůĞƐ ƚŚĂƚ / ƉůĂLJ͘

ĚŽĞƐŶ͛ƚ ŵĂƩĞƌ ŝĨ LJŽƵ ĂŐƌĞĞ ǁŝƚŚ ŝƚ ďƵƚ it’s important that the point of view is out there because that leads to healthier decision making and team building. ŵƉŽǁĞƌŝŶŐ ƉĞŽƉůĞ ĂŶĚ ƌĞƐƉĞĐƟŶŐ ƚŚĞŵ is very important because everyone has ĂŵďŝƟŽŶƐ Θ ƉĂƐƐŝŽŶ ĂŶĚ ŝƚ ŝƐ ŝŵƉŽƌƚĂŶƚ to nurture that. My leadership and ŵĂŶĂŐĞŵĞŶƚ ƐƚLJůĞ ƚƌŝĞƐ ƚŽ ƐƟĐŬ ĐůŽƐĞůLJ to this virtue and I believe it has worked well and contributed to overall company success.

What’s that one thing you would like your kids to inculcate?

I would like them to be focused and true to whatever it is that they decide to do.

ƚŚĞ ďŝŐŐĞƐƚ ƉŽůŝĐLJ ĐŚĂŶŐĞƐ ǁĞ ŚĂǀĞ ĞŶĐŽƵŶƚĞƌĞĚ ŝŶ ƌĞĐĞŶƚ ƟŵĞƐ ĂŶĚ ŶŽǁ ƚŚĞƌĞ ŝƐ '^d͘ tŚŝůĞ ƚŚĞƌĞ ŵŝŐŚƚ ďĞ ƐŚŽƌƚ ƚĞƌŵ ŶĞŐĂƟǀĞ ŝŵƉĂĐƚ ĨƌŽŵ ƐƵĐŚ ƉŽůŝĐLJ ĐŚĂŶŐĞƐ͕ ǁĞ ƐŚŽƵůĚ ůŽŽŬ Ăƚ ŝƚ ĨƌŽŵ Ă ůŽŶŐͲƚĞƌŵ ƉĞƌƐƉĞĐƟǀĞ͘ dŚĞ ĐŽƵŶƚƌLJ ŝƐ ŽŶ Ă ƌŽĂĚ ƚŽ ĚĞǀĞůŽƉŵĞŶƚ ŝŶ Ăůů ĂƐƉĞĐƚƐ ĂŶĚ ŝƚ ŝƐ ŐƌĞĂƚ ƚŚĂƚ ŽƵƌ ƐLJƐƚĞŵƐ ĂƌĞ ĐŽŵŝŶŐ Ăƚ ƉĂƌ ǁŝƚŚ ĚĞǀĞůŽƉĞĚ ĞĐŽŶŽŵŝĞƐ͘ DŽƐƚ ŽĨ ƚŚĞ ƉŽůŝĐLJ ĐŚĂŶŐĞƐ ǁŝůů ƐƵƌĞůLJ ƐĞƚ ƵƉ ƚŚĞ ĞĐŽŶŽŵLJ ĨŽƌ ĐŽŶƟŶƵĞĚ ĂŶĚ ƐƵƐƚĂŝŶĂďůĞ ĞĐŽŶŽŵŝĐ ŐƌŽǁƚŚ͘

With the current policy changes, how do you see Indian economy shaping up in times to come? ĞŵŽŶĞƟnjĂƟŽŶ ǁĂƐ ŽďǀŝŽƵƐůLJ ŽŶĞ ŽĨ

^ƚĂLJ ĨŽĐƵƐĞĚ͕ ĐŽŵŵŝƩĞĚ ĂŶĚ ĚƌŝǀĞ ĨŽƌǁĂƌĚ ĨĞĂƌůĞƐƐůLJ͊

At so many places, you have been quite vocal about balancing personal & professional life, which is the need of the hour. How do you do that even during times of distress? tŚĂƚ / ƉĞƌŚĂƉƐ ŚĂǀĞ ŶŽƚ ƐĂŝĚ ŽƵƚ ůŽƵĚ ĞŶŽƵŐŚ ŝƐ ƚŚĂƚ / ŚĂǀĞ ƚǁŽ ǀĞƌLJ ŝŶƚĞůůŝŐĞŶƚ ĂŶĚ Ăƚ ƚŚĞ ƐĂŵĞ ƟŵĞ ǀĞƌLJ ƐĞŶƐŝƟǀĞ ĐŚŝůĚƌĞŶ͘ dŚĞLJ ŚĂǀĞ ďĞĞŶ ĂƐ ŵƵĐŚ ŽĨ ƐƵƉƉŽƌƚ ŝŶ ŚĞůƉŝŶŐ ŵĞ ĂĐŚŝĞǀĞ ƚŚĞ ǁŽƌŬ ůŝĨĞ ďĂůĂŶĐĞ͘ dŽĚĂLJ ŵLJ ĚĂƵŐŚƚĞƌ

CELERITY • May 2017 | Ϯϯ

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INTERVIEW

COMPLEXITY IS OUR STRENGTH “Agility is one key pillar of our 2020+ strategic priorities. In a highly volatile and dynamic business environment, increasing the agility of the organization will be a critical success factor for Henkel in the future. This will include energized and empowered teams, fastest time-to-market as well as smart and simplified processes,” remarks Sandeep Baxla, Head Supply Chain – India sub-continent, Henkel Adhesives Technologies, during an interaction.

You have close to two decades’ experience in supply chain network planning & implementation. How do you think the scenario has evolved over the years? dŚĞ ƐƵƉƉůLJ ĐŚĂŝŶ ƚĞƌŵŝŶŽůŽŐLJ ǁĂƐ ŶŽŶͲ ĞdžŝƐƚĞŶƚ Ăƚ ƚŚĞ ƟŵĞ / ŐƌĂĚƵĂƚĞĚ ĨƌŽŵ y>Z/ ŝŶ ŽƉĞƌĂƟŽŶƐ͘ dŚĞ ŶĞĂƌĞƐƚ ƌĞůĂƟǀĞ ƚĞƌŵŝŶŽůŽŐLJ ǁĂƐ ĚŝƐƚƌŝďƵƟŽŶ͘ /Ĩ ǁĞ ƚƌĂĐĞ ƚŚĞ ŚŝƐƚŽƌLJ͕ ƚŚĞ ƐƵƉƉůLJ ĐŚĂŝŶ ĐŽŶĐĞƉƚ ĞǀŽůǀĞĚ Ăƚ ƚŚĞ ĞŶĚ ŽĨ ϭϵϵϳ͘ / ŚĂǀĞ ďĞĞŶ ŝŶ ƚŚĞ ŝŶĚƵƐƚƌLJ ĨŽƌ ĂůŵŽƐƚ Ϯϯ LJĞĂƌƐ ĂŶĚ ƚŚĞ ƚƌĂŶƐĨŽƌŵĂƟŽŶ ŚĂƐ ďĞĞŶ ƉŚĞŶŽŵĞŶĂů͕ ĂŶĚ ŵŽƌĞ ƐŽ͕ ŝŶ ƚŚĞ ƌĞĐĞŶƚ LJĞĂƌƐ͕ ƚŚĞ ĚLJŶĂŵŝĐƐ ŚĂǀĞ ŵĞƚĂŵŽƌƉŚŽƐĞĚ ĚƌĂƐƟĐĂůůLJ͘ ^ƵƉƉůLJ ĐŚĂŝŶ ǁĂƐ ŶĞǀĞƌ ĐŽŶƐŝĚĞƌĞĚ ĐŽƌĞ ŽĨ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ ĞĂƌůŝĞƌ͘ dŽ ƚĞůů LJŽƵ ŚŽŶĞƐƚůLJ͕ ŽƵƌ ƚĞĂŵ ĂůƐŽ ƵƐĞĚ ƚŽ ĐŽŶƐŝƐƚ ŽĨ ƉĞŽƉůĞ ǁŚŽ ǁĞƌĞ ŶŽƚ ƐƵŝƚĞĚ ĨŽƌ ĂŶLJ ŽƚŚĞƌ ĚĞƉĂƌƚŵĞŶƚ ďĞ ŝƚ ƐĂůĞƐ Žƌ ŽƉĞƌĂƟŽŶƐ͘ WĞŽƉůĞ ǁĞƌĞ ĨŽƌĐŝďůLJ ŐŝǀĞŶ ƚŚĞ ƚĂƐŬ ŽĨ ŵĂŶĂŐŝŶŐ ůŽŐŝƐƟĐƐ Θ ƉůĂŶŶŝŶŐ ĂŶĚ ŶŽ ŽŶĞ

ƌĞĂůůLJ ǁĂƐ ŬĞĞŶ ƚŽ ƚĂŬĞ ƵƉ ũŽď ϮϬ LJĞĂƌƐ ĂŐŽ͘ ǀĞŶ ƚŚĞ ƚŽƉ ŵĂŶĂŐĞŵĞŶƚ ƵƐĞĚ ƚŽ ƚŚŝŶŬ ƚŚĂƚ ŝƚ͛Ɛ ũƵƐƚ ĂďŽƵƚ ŵŽǀŝŶŐ ƉƌŽĚƵĐƚƐ ĨƌŽŵ ƉŽŝŶƚ ƚŽ ͘ Ɛ ĐŽŵƉĞƟƟŽŶ ƉŝĐŬĞĚ ƵƉ ĂŶĚ ƚŚĞ ĐŽƵŶƚƌLJ ƐĂǁ ƚŚĞ ǁĂǀĞ ŽĨ ůŝďĞƌĂůŝnjĂƟŽŶ͕ ĐŽŵƉĂŶŝĞƐ ƐƚĂƌƚĞĚ ƌĞĂůŝnjŝŶŐ ƚŚĞ ĐƌƵĐŝĂů ŝŵƉŽƌƚĂŶĐĞ ŽĨ ƐƵƉƉůLJ ĐŚĂŝŶ͘ EŽǁͲĂͲĚĂLJƐ͕ ƚŚĞ ĞŶƟƌĞ ƐƵƉƉůLJ ĐŚĂŝŶ ŝƐ ĐĂƌǀĞĚ ŽƵƚ ĂƐ ĂŶ ŝŶĚĞƉĞŶĚĞŶƚ ǀĞƌƟĐĂů͕ ǁŚŝĐŚ ĞĂƌůŝĞƌ ƵƐĞĚ ƚŽ ďĞ Ă ƉĂƌƚ ŽĨ ƐĂůĞƐ ǁŝƚŚ ŚĂƉŚĂnjĂƌĚ ƌĞƉŽƌƟŶŐ ƐƚƌƵĐƚƵƌĞ͘ /ƚ ŚĂƐ ƚŽĚĂLJ ďĞĐŽŵĞ Ă ĨŽĐĂů ƉŽŝŶƚ ŝŶ ĞŶĂďůŝŶŐ ďƵƐŝŶĞƐƐĞƐ ƚŽ ĂĐŚŝĞǀĞ ƚŚĞŝƌ ƐƚƌĂƚĞŐŝĐ ŐŽĂů͘ /Ŷ ƚƌƵĞ ƐĞŶƐĞ͕ ƐƵƉƉůLJ ĐŚĂŝŶ ŚĂƐ ƐĞĞŶ Ă ƚƌĞŵĞŶĚŽƵƐ ƚƌĂŶƐĨŽƌŵĂƟŽŶ ŝŶ ƚŚĞ ƌĞĐĞŶƚ LJĞĂƌƐ͘ /ƚ ŝƐ ŶŽƚ ůŽŽŬĞĚ ĂƐ Ă ĐŽƐƚ ĐĞŶƚƌĞ ďƵƚ Ă ǀĂůƵĞ ĂĚĚŝƟŽŶ ĨŽƌ ƚŚĞ ĞŶƟƌĞ ǀĂůƵĞ ĐŚĂŝŶ͘ tŝƚŚŽƵƚ ƐƵƉƉůLJ ĐŚĂŝŶ͕ / ƚŚŝŶŬ ŵĂŶLJ KƐ ǁŽƵůĚ ďĞ ŚĂŶĚŝĐĂƉƉĞĚ͘

How is the adhesives & coatings market shaping up in the country?

dŚĞ ŐůŽďĂů ŵĂƌŬĞƚ ǀĂůƵĞ ŽĨ ƚŚĞ ĂĚŚĞƐŝǀĞƐ ĂŶĚ ƐĞĂůĂŶƚƐ ǁĂƐ ĞƐƟŵĂƚĞĚ ƚŽ ďĞ ĂďŽƵƚ Ψϰϱ͘ϯϲ ŝůůŝŽŶ ŝŶ ϮϬϭϰ ĂŶĚ ŝƐ ƉƌŽũĞĐƚĞĚ ƚŽ ƌĞĂĐŚ Ψϱϵ͘ϳϱ ŝůůŝŽŶ ďLJ ϮϬϮϬ͕ ŐƌŽǁŝŶŐ Ăƚ Ă 'Z ŽĨ ϰ͘ϳϮй ďĞƚǁĞĞŶ ϮϬϭϱ ĂŶĚ ϮϬϮϬ͘ ƌŝǀĞŶ ďLJ ƚŚĞ ƌĞƋƵŝƌĞŵĞŶƚ ŽĨ ƐƵƉĞƌŝŽƌ ƉĞƌĨŽƌŵĂŶĐĞ ĐŚĂƌĂĐƚĞƌŝƐƟĐƐ͕ ƚŚĞ ĂĚŚĞƐŝǀĞƐ ŵĂƌŬĞƚ ŝƐ ƐůŽǁůLJ ƐŚŝŌŝŶŐ ĨƌŽŵ ƚŚĞ ƚƌĂĚŝƟŽŶĂů ƐŽůǀĞŶƚ ďĂƐĞĚ ĂĚŚĞƐŝǀĞƐ ƚŽǁĂƌĚƐ ƚŚĞ ƵƐĞ ŽĨ ŚŝŐŚͲƉĞƌĨŽƌŵĂŶĐĞ ƉƌŽĚƵĐƚƐ ƐƵĐŚ ĂƐ ƌĞĂĐƟǀĞ ŚŽƚ ŵĞůƚƐ ĂŶĚ ƉƌĞƐƐƵƌĞ ƐĞŶƐŝƟǀĞ ŚŽƚ ŵĞůƚ ĂĚŚĞƐŝǀĞƐ͘ dĂůŬŝŶŐ ƐƉĞĐŝĮĐĂůůLJ ĂďŽƵƚ ,ĞŶŬĞů ĚŚĞƐŝǀĞ dĞĐŚŶŽůŽŐŝĞƐ ŝŶ /ŶĚŝĂ͕ ƐŽ ĨĂƌ͕ ǁĞ ŚĂǀĞ ŵĂŝŶůLJ ďĞĞŶ ŝŶ ƚŚĞ Ϯ ƐĞŐŵĞŶƚ͘ tĞ ŚĂǀĞ ϴ ƉůĂŶƚƐ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ ĂŶĚ Ă ƐƚĂƚĞͲ ŽĨͲƚŚĞͲĂƌƚ /ŶŶŽǀĂƟŽŶ ĞŶƚĞƌ Ăƚ WƵŶĞ͘ dŚĞ ŝŶĚƵƐƚƌLJ ŝƐ ƌĞĂůůLJ ƐŚĂƉŝŶŐ ƵƉ ǁĞůů ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ ĂŶĚ ǁŝƚŚ ƚŚĞ ŵƵĐŚ ƚŚƌƵƐƚ ĐŽŵŝŶŐ ĨƌŽŵ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ƚŚƌŽƵŐŚ ͚DĂŬĞ ŝŶ /ŶĚŝĂ͛ ŝŶŝƟĂƟǀĞ͕ ƚŚĞ ƉŽƐƐŝďŝůŝƟĞƐ ĂƌĞ ƚƌĞŵĞŶĚŽƵƐ͘ KƵƌ ŐƌŽǁƚŚ ĚĞƉĞŶĚƐ ŽŶ ƚŚĞ

Ϯϰ | CELERITY • May 2017

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INTERVIEW ŐƌŽǁƚŚ ŽĨ K DƐ Žƌ ĐŽƌĞ ƐĞĐƚŽƌƐ ƐƵĐŚ ĂƐ ĂƵƚŽŵŽƟǀĞ͕ ǁŚŝƚĞ ŐŽŽĚƐ͕ ĞƚĐ͘ /Ĩ ƚŚĞLJ ĂƌĞ ŽŶ Ă ŐƌŽǁƚŚ ƐƉƌĞĞ͕ ƚŚĞ ƵůƟŵĂƚĞ ďĞŶĞĮĐŝĂƌŝĞƐ ǁŝůů ďĞ ĂůůŝĞĚ ŝŶĚƵƐƚƌŝĞƐ ƐƵĐŚ ĂƐ ŽƵƌƐ͘

What are the unique peculiarities of adhesives & coatings business? How complex is the supply chain? dŚĞ ĂƉƉůŝĐĂƟŽŶƐ ŽĨ ĂĚŚĞƐŝǀĞƐ Θ ĐŽĂƟŶŐƐ ĂƌĞ ĞŶŽƌŵŽƵƐ ĂŶĚ ƐŽ ĂƌĞ ƚŚĞ ĐŽŵƉůĞdžŝƟĞƐ͘ &Žƌ ŝŶƐƚĂŶĐĞ͕ ƉƉůĞ ƉŚŽŶĞƐ ĐŝƌĐƵŝƚƌLJ ƌĞƋƵŝƌĞƐ Ă ƐƉĞĐŝĂů ƚLJƉĞ ŽĨ ĂĚŚĞƐŝǀĞ ǁŚŝĐŚ ŝƐ ƐƵƉƉůŝĞĚ ďLJ ƵƐ͘ ^ƉŽƌƚƐ ƐŚŽĞƐ ŶĞĞĚ Ă ƐƉĞĐŝĂů ƚLJƉĞ ŽĨ ŐůƵĞ ǁŚŝĐŚ ĂŐĂŝŶ ĚĞŵĂŶĚƐ ĐĞƌƚĂŝŶ ƐƉĞĐŝĂů ƚƌĞĂƚŵĞŶƚ͘ >ŝŬĞǁŝƐĞ͕ ƚŚĞ ĞŶƟƌĞ ƵŶĚĞƌ ďŽĚLJ ŽĨ ƚŚĞ ĐĂƌ ŝƐ ĐŽĂƚĞĚ ŝŶ ŽƌĚĞƌ ƚŽ ƉƌĞǀĞŶƚ ƌƵƐƟŶŐ͘ tŚĞƚŚĞƌ ŝƚ͛Ɛ ĞůĞĐƚƌŽŶŝĐƐ͕ ĐĂƌƐ Žƌ ƐƚĞĞů ƉůĂŶƚƐ͕ LJŽƵ ǁŝůů ĮŶĚ ǁŝĚĞ ĂƉƉůŝĐĂƟŽŶƐ ŽĨ ĐŽĂƟŶŐƐ Θ ĂĚŚĞƐŝǀĞƐ͘ EŽƚĂďůLJ ƐŽ͕ ƐƵĐŚ ĂĚŚĞƐŝǀĞƐ ǁŽƵůĚ ƌĞƋƵŝƌĞ ƐƉĞĐŝĂů ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƉƌŽĐĞƐƐĞƐ ĂŶĚ ŚŝŐŚ ƋƵĂůŝƚLJ ƌĂǁ ŵĂƚĞƌŝĂůƐ͘ /Ŷ ŽƌĚĞƌ ƚŽ ĂĐŚŝĞǀĞ ƚŚĂƚ͕ ĂůŵŽƐƚ ϲϬй ŽĨ ŽƵƌ ƌĂǁ ŵĂƚĞƌŝĂůƐ ŝƐ ƐŽƵƌĐĞĚ ĨƌŽŵ ŽƚŚĞƌ ƉĂƌƚƐ ŽĨ ƚŚĞ ŐůŽďĞ ĂŶĚ ƚŚĂƚ͛Ɛ ǁŚĞƌĞ ŽƵƌ ĐŽŵƉĞƟƟǀĞ ƐƚƌĞŶŐƚŚ ůŝĞƐ͘ tĞ ĐĂƚĞƌ ƚŽ ƚŚĞ ƌĞƋƵŝƌĞŵĞŶƚƐ ŽĨ Ăůů ƚLJƉĞƐ ŽĨ ŝŶĚƵƐƚƌŝĞƐ͘ tĞ ƐĞƌǀĞ ƚŚĞ ŵĞĚŝĐĂů ƐƚƌĞĂŵ ĂƐ ǁĞůů͘ /Ŷ ƚŚŝƐ ĞŶƟƌĞ ďƵƐŝŶĞƐƐ ĚLJŶĂŵŝĐƐ͕ ƐƵƉƉůLJ ĐŚĂŝŶ ŶĞĞĚƐ ƚŽ ŵĂŬĞ ƐƵƌĞ ƚŚĂƚ ǁĞ ŚĂǀĞ ƚŚĞ ƌŝŐŚƚ ĂĚŚĞƐŝǀĞƐ Ăƚ ƚŚĞ ƌŝŐŚƚ ƉůĂĐĞ ĂŶĚ ƌŝŐŚƚ ƟŵĞ ƚŽ ƐĞƌǀĞ ƚŚĞ ƌĞƋƵŝƌĞŵĞŶƚƐ ŽĨ ĞĂĐŚ ĂŶĚ ĞǀĞƌLJ ŝŶĚƵƐƚƌLJ͘ dŚĞƌĞ ĂƌĞ ŝŶƐƚĂŶĐĞƐ ǁŚĞƌĞ ũƵƐƚ Ă ĚƌŽƉ ŽĨ ĂĚŚĞƐŝǀĞ ŝƐ ƌĞƋƵŝƌĞĚ ƚŽ ƌƵŶ Ă ƉĂƌƟĐƵůĂƌ ŵĂĐŚŝŶĞ ĨŽƌ ĂůŵŽƐƚ Ă ŵŽŶƚŚ͘ dŚĂƚ ĂŐĂŝŶ ĐƌĞĂƚĞƐ ĐŽŵƉůĞdžŝƚLJ ŝŶ ĞŶƐƵƌŝŶŐ ƚŚĞ ĚĞƐŝƌĞĚ ƌĂǁ ŵĂƚĞƌŝĂůƐ ĂƌĞ ƉƌŽĐƵƌĞĚ Ăƚ ƚŚĞ ƌŝŐŚƚ ƟŵĞ͕ ŵĂŶƵĨĂĐƚƵƌĞĚ ǁŝƚŚ ƵƚŵŽƐƚ ƉƌĞĐŝƐŝŽŶ͕ ĂŶĚ ƐƚŽƌĞĚ ŝŶ ƚŚĞ ŵŽƐƚ ĂƉƚ ĞŶǀŝƌŽŶŵĞŶƚ ďĞĐĂƵƐĞ Ă ůŽƚ ŽĨ ƚŚĞƐĞ ƉƌŽĚƵĐƚƐ ĚĞŵĂŶĚ ƐƉĞĐŝĂů ĂƌƌĂŶŐĞŵĞŶƚƐ ǁŚĞŶ ŝƚ ĐŽŵĞƐ ƚŽ ƐƚŽƌĂŐĞ͘ dŚĞŶ ĐŽŵĞƐ ƚŚĞ ƉŚLJƐŝĐĂů ŵŽǀĞŵĞŶƚ ŽĨ ŐŽŽĚƐ ŝŶ ƚŚĞ ŵŽƐƚ ƐƵŝƚĞĚ ĐŽŶƚƌŽůůĞĚ ƚĞŵƉĞƌĂƚƵƌĞ ƌĞŐĂƌĚůĞƐƐ ŽĨ ƚŚĞ ǁĞĂƚŚĞƌ ĐŽŶĚŝƟŽŶƐ ďĞ ŝƚ ƐƵŵŵĞƌ Žƌ ǁŝŶƚĞƌ͘ dŚĞ ŬĞLJ ĐŽŵƉůĞdžŝƚLJ ŝƐ ƚŚĞ ůŝĨĞ ƐƉĂŶ ŽĨ Ă ƉƌŽĚƵĐƚ͘ ^ŽŵĞ ƉƌŽĚƵĐƚƐ ŚĂǀĞ Ă ƐŚĞůĨ ůŝĨĞ ŽĨ

ŽŶůLJ ƚŚƌĞĞ ŵŽŶƚŚƐ ĂŶĚ ƚŚĞLJ ŐĞƚ ŝŵƉŽƌƚĞĚ ĨƌŽŵ ŽǀĞƌƐĞĂƐ ƐŽŵĞƟŵĞƐ͘ tĞ ŚĂǀĞ ƚŽ ŵĂŬĞ ƐƵƌĞ ƚŚĂƚ ƚŚĞLJ ƌĞĂĐŚ ƚŚĞ ĞŶĚ ĐŽŶƐƵŵĞƌ ǁĞůů ĂŚĞĂĚ ŽĨ ƟŵĞ͘ /ŵƉŽƌƟŶŐ ƌĂǁ ŵĂƚĞƌŝĂůƐ ŝƐ ĂůƐŽ ŽŶĞ ŽĨ ƚŚĞ ĐŽŵƉůĞdžŝƟĞƐ͕ ĂƐ ƚŚĞƐĞ ĂƌĞ ĐƵƌƌĞŶƚůLJ ďĞŝŶŐ ƐŽƵƌĐĞĚ ĨƌŽŵ ĂůŵŽƐƚ ϱϬͲ ϲϬ ĐŽƵŶƚƌŝĞƐ͘ DŽƌĞŽǀĞƌ͕ ĞŶƐƵƌŝŶŐ ƚŚĂƚ ƚŚĞ ŝŶǀĞŶƚŽƌLJ ƚƵƌŶƐ ĂƌĞ ŶŽƚ ŚŝŐŚ ƌĞƋƵŝƌĞƐ ůŽƚ ŽĨ ƉůĂŶŶŝŶŐ͘ ƉĂƌƚ ĨƌŽŵ ƚŚŝƐ͕ Ăůů ƚŚĞ K DƐ ĚĞŵĂŶĚ ϭϬϬй ƐĞƌǀŝĐĞ ůĞǀĞůƐ ǁŚĞƚŚĞƌ ŝƚ͛Ɛ DĂƌƵƟ͕ dŽLJŽƚĂ͕ ,LJƵŶĚĂŝ͘ ǀĞƌLJ ĚĂLJ ǁĞ ŐĞƚ Ă ƐƉĞĐŝĮĞĚ ǁŝŶĚŽǁ ƚŽ ƐƵƉƉůLJ ƉƌŽĚƵĐƚƐ Ăƚ Ă ƉĂƌƟĐƵůĂƌ ƟŵĞĨƌĂŵĞ ĂŶĚ ǁĞ ĐĂŶ͛ƚ ĚŝǀĞƌƚ ĨƌŽŵ ƚŚĂƚ ƟŵĞ ĨƌĂŵĞ Ăƚ Ăůů͘ /Ĩ ǁĞ ŵŝƐƐ ƚŚĂƚ ǁŝŶĚŽǁ͕ ǁĞ ĂƌĞ ƉĞŶĂůŝnjĞĚ͘ ^ƵĐŚ ŝƐ ƚŚĞ ĐŽŵƉůĞdžŝƚLJ ƚŚĂƚ ǁĞ ŚĂǀĞ ƚŽ ŵĂŶĂŐĞ ŽŶ Ă ĚĂŝůLJ ďĂƐŝƐ͘

You have varied products in place right from industrial to consumers.

It must be quite a task in managing supply chains. How have you been able to streamline the entire supply chain landscape? tĞ ŚĂǀĞ ĚĞĚŝĐĂƚĞĚ ŝŶĚƵƐƚƌŝĂů ƐĞŐŵĞŶƚƐ ƚŽ ƐƚƌĞĂŵůŝŶĞ ŽƵƌ ƐƵƉƉůLJ ĐŚĂŝŶ ƉƌŽĐĞƐƐĞƐ͘ DŽƐƚ ŽĨ ŽƵƌ ƉƌŽĚƵĐƚƐ ĂƌĞ ƵŶŝƋƵĞ ƚŽ ĞĂĐŚ ŽĨ ƚŚĞƐĞ ƐĞŐŵĞŶƚƐ͘ &Žƌ ŝŶƐƚĂŶĐĞ͕ / ĐĂŶ͛ƚ ƵƐĞ ĂŶ ĂĚŚĞƐŝǀĞ ǁŚŝĐŚ ŝƐ ďĞŝŶŐ

ƵƐĞĚ ĨŽƌ ĞůĞĐƚƌŽŶŝĐƐ ĨŽƌ ĂƵƚŽŵŽƟǀĞ͘ tĞ ŚĂǀĞ ĚĞĚŝĐĂƚĞĚ ƉůĂŶŶĞƌƐ ĨŽƌ ĞĂĐŚ ŝŶĚƵƐƚƌLJ ǀĞƌƟĐĂů͘ dŚĞLJ ĐůĞĂƌůLJ ŬŶŽǁ ƚŚĞ ƌĞƋƵŝƌĞŵĞŶƚƐ ŽĨ ƚŚĞŝƌ ƌĞƐƉĞĐƟǀĞ ŝŶĚƵƐƚƌŝĞƐ͕ ƚŚĞŝƌ ĚĞŵĂŶĚ ƉĂƩĞƌŶƐ͕ ǀĂƌŝĂďŝůŝƟĞƐ ŝŶ ƚĞƌŵƐ ŽĨ ĚĞŵĂŶĚ ĂŶĚ ƐƵƉƉůLJ͘ /Ĩ ƚŚĞƌĞ ŝƐ Ă ƐĞĂƐŽŶĂůŝƚLJ ŝŶ Ă ƉĂƌƟĐƵůĂƌ ďƵƐŝŶĞƐƐ͕ ƚŚĞLJ ƵŶĚĞƌƐƚĂŶĚ ƚŚĂƚ ĂŶĚ ĂĐĐŽƌĚŝŶŐůLJ ƉůĂŶ ŽƵƚ ƚŚĞ ĚĞŵĂŶĚ ĂůŽŶŐ ǁŝƚŚ ƚŚĞ ƐĂůĞƐ ƚĞĂŵ͘ tĞ ŚĂǀĞ Ă ĐŽůůĂďŽƌĂƟǀĞ ĂƉƉƌŽĂĐŚ ŽĨ ƉůĂŶŶŝŶŐ͘ ,ĂǀŝŶŐ ƐĂŝĚ ƚŚĂƚ͕ ŽƵƌ ĚŝƐƚƌŝďƵƟŽŶ ƌĞŵĂŝŶƐ ĐŽŵŵŽŶ ĨŽƌ Ăůů ƚŚĞ ƐĞŐŵĞŶƚƐ͘ dŚĞ ƉƌŽĚƵĐƚ ĐĂŶ ŐĞƚ ĚŝƌĞĐƚůLJ ĚŝƐƉĂƚĐŚĞĚ ĨƌŽŵ ƚŚĞ ƉůĂŶƚ ƚŽ ƚŚĞ ĐŽŶƐƵŵĞƌ Žƌ ŝƚ ŵŽǀĞƐ ƚŽ ϯW> ǁĂƌĞŚŽƵƐĞƐ͘ tĞ ŚĂǀĞ ϭϰ ďƵŝůƚͲƚŽͲƐƵŝƚ ǁĂƌĞŚŽƵƐĞƐ ƚŽ ĐĂƚĞƌ ƚŽ ŽƵƌ ĐƵƐƚŽŵĞƌƐ͛ ĚĞŵĂŶĚƐ͘ Ɛ ƐŽŵĞ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚƐ ĂƌĞ ŚĂnjĂƌĚŽƵƐ ŝŶ ŶĂƚƵƌĞ͕ ǁĞ ŚĂǀĞ ƉƌĞĚĞĮŶĞĚ ƐƉĞĐŝĮĐĂƟŽŶƐ ĨŽƌ ƚŚĞƐĞ ǁĂƌĞŚŽƵƐĞƐ͘ tĞ ĂƌĞ ĞdžƚƌĞŵĞůLJ ƉĂƌƟĐƵůĂƌ ĂďŽƵƚ ƐĂĨĞƚLJ ĂŶĚ ǁĞ ƐƚƌŽŶŐůLJ ĂĚǀŽĐĂƚĞ ƚŚĞ ƵƐĂŐĞ ŽĨ ƉĞƌƐŽŶĂů ƉƌŽƚĞĐƟǀĞ ĞƋƵŝƉŵĞŶƚ ;WW Ϳ͘ /Ŷ ŽƌĚĞƌ ƚŽ ĐŽŶĨŽƌŵ ƚŽ ƚŚĞ ƐĂĨĞƚLJ ƐƚĂŶĚĂƌĚƐ͕ ǁĞ ŚĂǀĞ ĚĞĮŶĞĚ ƉƌŽĚƵĐƚ ƐĂĨĞƚLJ ĚĂƚĂ ƐŚĞĞƚƐ ĨŽƌ ǁŽƌŬĞƌƐ͛ ƌĞĨĞƌĞŶĐĞ͘

What are the USPs of Henkel SCM and how crucial has it been for your business?

KƵƌ ƉĞŽƉůĞ ĂƌĞ ŽƵƌ h^WƐ͘ tĞ ĨŽĐƵƐ ŽŶ ĚĞǀĞůŽƉŝŶŐ ƉĞŽƉůĞ͛Ɛ ƐŬŝůůƐ͕ ĂƐ ŝƚ ŝƐ ƚŚĞLJ ǁŚŽ ĚĞůŝǀĞƌ ƚŚĞ ĚĞƐŝƌĞĚ ƌĞƐƵůƚƐ͘ ǀĞŶ ŝĨ LJŽƵ ŚĂǀĞ ƚŚĞ ďĞƐƚ ƐLJƐƚĞŵƐ ĂŶĚ ƉƌŽĐĞƐƐĞƐ ŝŶ ƉůĂĐĞ͕ ďƵƚ ŝĨ LJŽƵ ĚŽŶ͛ƚ ŚĂǀĞ ƌŝŐŚƚ ƉĞŽƉůĞ ǁŝƚŚ ƉƌŽƉĞƌ ƐŬŝůů ƐĞƚƐ͕ LJŽƵ ǁŝůů ŶŽƚ ďĞ ĂďůĞ ƚŽ ĂĐŚŝĞǀĞ LJŽƵƌ ŽďũĞĐƟǀĞ͘ KƵƌ ƉĞŽƉůĞ ĂƌĞ ǁĞůů ƚƵŶĞĚ ƚŽ ŽƵƌ ƉƌŽĚƵĐƚƐ͛ ƌĞƋƵŝƌĞŵĞŶƚƐ͘ dŚĞ ũŽƵƌŶĞLJ ŚĂƐ ďĞĞŶ ĞdžƉĞƌŝĞŶƟĂů ĂŶĚ ŝƐ ƐƟůů ĞǀŽůǀŝŶŐ͘ tĞ ĨŽůůŽǁ Ă ĐŽůůĂďŽƌĂƟǀĞ ĂƉƉƌŽĂĐŚ ĨŽƌ ǁŽƌŬŝŶŐ ǁŝƚŚ Ă ƐƉĞĐƚƌƵŵ ŽĨ ďƵƐŝŶĞƐƐĞƐ ;ƐĂůĞƐ ĂŶĚ ĚŝīĞƌĞŶƚ ĨƵŶĐƟŽŶƐͿ͕ ĂƐ ǁĞ ďĞůŝĞǀĞ ƚŚĂƚ ƐƵƉƉůLJ ĐŚĂŝŶ ĨƵŶĐƟŽŶƐ ĐĂŶ͛ƚ ǁŽƌŬ ŝŶ ƐŝůŽƐ͘ tĞ ǁŽƌŬ ŝŶ Ă ǀĞƌLJ ƚƌĂŶƐƉĂƌĞŶƚ ĞŶǀŝƌŽŶŵĞŶƚ ĂŶĚ ĂƌĞ ǁŽƌŬŝŶŐ ĐůŽƐĞůLJ ǁŝƚŚ ŽƵƌ ƚƌĂĚŝŶŐ ƉĂƌƚŶĞƌƐ͘ tĞ ĂƌĞ ůŝŶŬĞĚ ƚŚƌŽƵŐŚ / ƚŽ ŽƵƌ ŬĞLJ ĐƵƐƚŽŵĞƌƐ͕ ǁŚŝĐŚ ŽīĞƌƐ ƵƐ ǀŝƐŝďŝůŝƚLJ ŝŶƚŽ ƚŚĞ ĞŶƟƌĞ ƐLJƐƚĞŵ͘

The Slated GST Impact GST is going to be a game changer for everyone. I believe we are on track for GST to be implemented. All of us have been waiting for this decision to come through for almost 10 years now. It will bring about transparency in the transactions happening. Everything would be visible: what you purchase and what you sell. It will help in bringing down the overall cost. Lead times would reduce dramatically. Abolishing tolls, check posts, road permits, etc., would aid in faster turnaround time of vehicles. This would ultimately result in the reduction of the overall inventory. Today, we have to operate warehouses in many states and cities. After GST, there will be no tax barrier and we will be in a position to consolidate our warehouses. We will be able to optimize networks. In short, it will bring about transparency in the process, reduce lead times, and aid in achieving network optimization.

CELERITY • May 2017 | Ϯϱ

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02/05/2017 11:56:52 AM

INTERVIEW What are the approaches and unique practices you have followed in harnessing seamless SCM network? tĞ ŚĂǀĞ ďĞĞŶ ƌƵŶŶŝŶŐ ƌŽďƵƐƚ ƐĂůĞƐ ĂŶĚ ŽƉĞƌĂƟŽŶƐ ƉůĂŶŶŝŶŐ ƉƌŽĐĞƐƐ͘ Ɛ ƉĂƌƚ ŽĨ ƚŚĂƚ ƉƌŽŐƌĂŵ͕ ĮƌƐƚ ǁĞĞŬ ŽĨ ĞǀĞƌLJ ŵŽŶƚŚ ǁĞ ƐƚĂƌƚ ƌĞǀŝĞǁŝŶŐ ŽƵƌ ƉƌŽĐĞƐƐĞƐ ǁŚĞƌĞ ŽƵƌ ĚĞŵĂŶĚ ƉůĂŶŶĞƌƐ ƌĞǀŝĞǁ ĚĞŵĂŶĚ ǁŝƚŚ ƐĂůĞƐ ƉĞŽƉůĞ ĂŶĚ ƌĞƐƉĞĐƟǀĞ ďƵƐŝŶĞƐƐ ŚĞĂĚƐ ĨŽƌ ƚŚĞ ŶĞdžƚ ϲͲϴ ŵŽŶƚŚƐ͘ dŚĞLJ ĂŶĂůLJnjĞ ƚŚĞ ĚĞŵĂŶĚ ƚƌĞŶĚƐ͘ KŶĐĞ ƚŚĞ ĚĞŵĂŶĚ ŝƐ ĨƌŽnjĞŶ ĨŽƌ ƚŚĞ ŶĞdžƚ Ɛŝdž ŵŽŶƚŚƐ͕ ƚŚĞ ĚĂƚĂ ŝƐ ƐĞŶƚ ƚŽ ƚŚĞ ƐƵƉƉůLJ ƉůĂŶŶĞƌƐ͘ dŚĞ ĨŽůůŽǁŝŶŐ ǁĞĞŬ ǁĞ ŚĂǀĞ ƐƵƉƉůLJ ƌĞǀŝĞǁ͘ dŚĞƐĞ ƉĞŽƉůĞ ƚŚĞŶ ǁŽƌŬ ǁŝƚŚ ƚŚĞ ƉƌŽĚƵĐƟŽŶ ĂŶĚ ƉƌŽĐƵƌĞŵĞŶƚ ƚĞĂŵƐ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ Ăůů ƚŚĞ ƌĞƐŽƵƌĐĞƐ ĂƌĞ ĂǀĂŝůĂďůĞ͕ ƚŚĞ ĐĂƉĂĐŝƟĞƐ ĂƌĞ ŝŶ ƉůĂĐĞ͕ ĂŶĚ ƚŚĞ ĚĞƐŝƌĞĚ ƌĂǁ ŵĂƚĞƌŝĂůƐ ĂƌĞ ĂǀĂŝůĂďůĞ ĨŽƌ ƚŚĞ ŶĞdžƚ ϲ ŵŽŶƚŚƐ͘ dŚŝƐ ŐŝǀĞƐ ƵƐ Ă ŚĞĂĚͲƐƚĂƌƚ ƚŽ ŵĞĞƚ ƚŚĞ ĚĞŵĂŶĚ͘ dŚŝƌĚ ǁĞĞŬ ŽĨ ƚŚĞ ŵŽŶƚŚ ǁĞ ŚĂǀĞ ĞdžĞĐƵƟǀĞ ƐĂůĞƐ ĂŶĚ ŽƉĞƌĂƟŽŶƐ ƉůĂŶŶŝŶŐ ƉƌŽĐĞƐƐ͕ ŝŶ ǁŚŝĐŚ ƚŚĞ ůĞĂĚĞƌƐŚŝƉ ƚĞĂŵ ŽĨ ƐĂůĞƐ͕ ĮŶĂŶĐĞ͕ ƐƵƉƉůLJ ĐŚĂŝŶ ĂŶĚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĚŝƐĐƵƐƐ ƚŚĞ ĞŶƟƌĞ ƉůĂŶ ĂŶĚ ĚĞĐŝĚĞ ŽŶ ƚŚĞ ŵĂĐƌŽĞĐŽŶŽŵŝĐ ŝƐƐƵĞƐ ŝŵƉĂĐƟŶŐ ƚŚĞ ĞŶƟƌĞ ƉƌŽĐĞƐƐ͘ dŚŝƐ ĐLJĐůĞ ŐĞƚƐ ƌĞƉĞĂƚĞĚ ĞĂĐŚ ŵŽŶƚŚ͕ ĂŶĚ ƚŚŝƐ ŚĂƐ ƌĞĂůůLJ ŚĞůƉĞĚ ŝŶ ĞŶĂďůŝŶŐ ƚŚĞ ĞŶƟƌĞ ƐƵƉƉůLJ ĐŚĂŝŶ ǁŝƚŚŝŶ ŽƵƌ ŽƌŐĂŶŝnjĂƟŽŶ͘ dŚŝƐ ĞŶƟƌĞ ƉƌŽĐĞƐƐ ŚĂƐ ďƌŽƵŐŚƚ ŝŶ Ă ůŽƚ ŽĨ ǀŝƐŝďŝůŝƚLJ ŝŶƚŽ ƚŚĞ ƐLJƐƚĞŵ ĨŽƌ ĞǀĞƌLJ ƐƚĂŬĞŚŽůĚĞƌ͘

Kindly share with us one of the most complex projects managed by you. &ŝǀĞ LJĞĂƌƐ ďĂĐŬ ǁŚĞŶ / ũŽŝŶĞĚ ,ĞŶŬĞů͕ / ŚĂĚ

ƐĞƚ ŵLJƐĞůĨ Ă ĐŚĂůůĞŶŐŝŶŐ ŐŽĂů ŽĨ ƵƉŐƌĂĚŝŶŐ ŽƵƌ ĚŝƐƚƌŝďƵƟŽŶ ŶĞƚǁŽƌŬ ŝŶ ůŝŶĞ ǁŝƚŚŽƵƚ ŽƵƌ ŐůŽďĂů ŽƉĞƌĂƟŶŐ ƐƚĂŶĚĂƌĚ ǁŝƚŚ ďĞƐƚͲ ŝŶͲĐůĂƐƐ ƐĂĨĞƚLJ ĂŶĚ ƉƌŽĚƵĐƚ ŝŶƚĞŐƌŝƚLJ͘ dŽĚĂLJ͕ Ăůů ŽƵƌ ǁĂƌĞŚŽƵƐĞƐ ĂƌĞ ƐƚĂƚĞͲŽĨͲ ƚŚĞͲĂƌƚ͕ ǁŚŝĐŚ ŵĞĞƚ ŽƵƌ ŐůŽďĂů ƐƚĂŶĚĂƌĚƐ ĂŶĚ ƐƚĂīĞĚ ǁŝƚŚ ƚƌĂŝŶĞĚ ŵĂŶƉŽǁĞƌ͘ dŚŝƐ ƚƌĂŶƐĨŽƌŵĂƟŽŶ ƚŽŽŬ ƵƐ ĂůŵŽƐƚ ϱ LJĞĂƌƐ ƚŽ ĂĐŚŝĞǀĞ ƚŚĞ ĚĞƐŝƌĞĚ ƌĞƐƵůƚƐ͘ ĂƌůŝĞƌ ǁĞ ŚĂĚ ϯϬ ǁĂƌĞŚŽƵƐĞƐ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌLJ͕ ǁŚŝĐŚ ŚĂǀĞ ďĞĞŶ ƌĞĚƵĐĞĚ ƚŽ ϭϯ ƚŽĚĂLJ͘ ůů ŽĨ ƚŚĞƐĞ ĐŚĂŶŐĞƐ ŚĂĚ ƚŽ ďĞ ĚŽŶĞ ŝŶ ĐŽŶũƵŶĐƟŽŶ ǁŝƚŚ ƚŚĞ ďƵƐŝŶĞƐƐ͘ ǀĞŶ ŝĨ ƚŚĞ ǁĂƌĞŚŽƵƐĞƐ ǁĞƌĞ ŐĞƫŶŐ ĐůŽƐĞĚ͕ ǁĞ ŚĂĚ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ ŝƚ ĚŽĞƐŶ͛ƚ ŝŵƉĂĐƚ ŽƵƌ ƐĂůĞƐ͘ dŚĞ ŽƚŚĞƌ ĐŚĂůůĞŶŐĞ ǁĂƐ ƚŽ ƌĞƐƚƌƵĐƚƵƌĞ ƚŚĞ ƐƵƉƉůLJ ĐŚĂŝŶ ŽƌŐĂŶŝnjĂƟŽŶ͘ /ƚ ǁĂƐ Ăůů ĂďŽƵƚ ƌĞŽƌŐĂŶŝnjŝŶŐ ƚŚĞ ĞŶƟƌĞ ƐƵƉƉůLJ ĐŚĂŝŶ͘ tĞ ŚĂĚ ƐƵƉƉůLJ ĐŚĂŝŶ ŚĞĂĚƐ ďĂƐĞĚ Ăƚ Ăůů ŽĨ ŽƵƌ ƐŝƚĞƐ͘ EŽǁ Ăůů ƚŚĞ ^ D ƉĞŽƉůĞ ŚĂǀĞ ďĞĞŶ ŵŽǀĞĚ ƚŽ ŚĞĂĚ ŽĸĐĞ ŝŶ DƵŵďĂŝ͘ dŚŝƐ ǁĂƐ Ă ďŝŐ ƐŚŝŌ ĂƐ ƉĞŽƉůĞ ŚĂĚ ƚŽ ŵŽǀĞ ĨƌŽŵ ŽƚŚĞƌ ĐŝƟĞƐ͘ /ƚ ǁĂƐ Ă ďŝŐ ƉƌŽũĞĐƚ ŝŶ ƚĞƌŵƐ ŽĨ ƐĐĂůĂďŝůŝƚLJ ĂŶĚ ŚĂƌŵŽŶŝnjĞĚ ƉƌŽĐĞƐƐĞƐ͘ /ƚ ƚŽŽŬ ƵƐ ƚǁŽ LJĞĂƌƐ ƚŽ ƌĞũŝŐ ƚŚŝƐ ĞŶƟƌĞ ŽƉĞƌĂƟŽŶ ĂŶĚ ŝŶƚĞŐƌĂƚĞ ƚŚĞŵ ǁĞůů ǁŝƚŚ Ăůů ŽƚŚĞƌ ďƵƐŝŶĞƐƐ ŽƉĞƌĂƟŽŶƐ͘

Sustainability has been taking centerstage in the boardroom talks of organizations these days. What are the sustainable measures taken by you in SCM? ^ƵƐƚĂŝŶĂďŝůŝƚLJ ŝƐ ƉĂƌƚ ŽĨ ŽƵƌ ŐůŽďĂů ƐƚƌĂƚĞŐŝĐ ĂŐĞŶĚĂ͘ /Ŷ /ŶĚŝĂ ĂůƐŽ͕ ǁĞ ŚĂǀĞ Ă ŵĂũŽƌ ƉƵƐŚ ƚŽǁĂƌĚƐ ƐƵƐƚĂŝŶĂďŝůŝƚLJ͘ KǁŝŶŐ

Our people are our USPs. We focus on developing people’s skills, as it is they who deliver the desired results. Even if you have the best systems and processes in place, but if you don’t have right people with proper skill sets, you will not be able to achieve your objective. Our people are well tuned to our products’ requirements. The journey has been experiential and is still evolving. We follow a collaborative approach for working with a spectrum of businesses (sales and different functions), as we believe that supply chain functions can’t work in silos.

ƚŽ ŽƵƌ ĐŽŶĐĞƌƚĞĚ ĞīŽƌƚƐ ŝŶ ƚŚŝƐ ĮĞůĚ͕ ǁĞ ŚĂǀĞ ĞǀĞŶ ďĞĞŶ ďĞƐƚŽǁĞĚ ǁŝƚŚ &ƌŽƐƚ Θ ^ƵůůŝǀĂŶ ^ƵƐƚĂŝŶĂďŝůŝƚLJ ĂǁĂƌĚƐ͘ dŚĞ ŬĞLJ ŝŵƉƌĞƐƐŝǀĞ ƉŽŝŶƚƐ ǁŚŝĐŚ ŚĞůƉĞĚ ƚŚĞ ĐŽŵƉĂŶLJ ƌĞĐĞŝǀĞ ƚŚŝƐ ĂǁĂƌĚ ĂƌĞ͗ ,ĞŶŬĞů /ŶĚŝĂ͛Ɛ ŽƉĞƌĂƟŽŶĂů ĞĸĐŝĞŶĐLJ ǁŝƚŚ ƌĞƐƉĞĐƚ ƚŽ ĞŶĞƌŐLJ͕ ǁĂƚĞƌ ĂŶĚ ǁĂƐƚĞ ŵĂŶĂŐĞŵĞŶƚ ŚĂƐ ƐĞĞŶ LJĞĂƌͲŽŶͲLJĞĂƌ ŝŵƉƌŽǀĞŵĞŶƚƐ͘ dŚĞ ƌŽďƵƐƚ ƌŝƐŬ ŝĚĞŶƟĮĐĂƟŽŶ ĂŶĚ ŵŝƟŐĂƟŽŶ ƐLJƐƚĞŵ ŝŵƉůĞŵĞŶƚĞĚ ďLJ ,ĞŶŬĞů /ŶĚŝĂ ŝƐ ŶŽƚĞǁŽƌƚŚLJ͘ ,ĞŶŬĞů͛Ɛ /ŶŶŽǀĂƟŽŶ ĞŶƚĞƌ ŝŶ WƵŶĞ ŝƐ ĂǀĂŝůĂďůĞ ƚŽ ŝƚƐ ǀĂůƵĞ ĐŚĂŝŶ ƉĂƌƚŶĞƌƐ ĨŽƌ ĂŶĂůLJnjŝŶŐ ƚŚĞŝƌ ƉƌŽĚƵĐƚƐ ĂŶĚ ŐĞƫŶŐ ƚŚĞ ďĞƐƚ ƉĞƌĨŽƌŵĂŶĐĞ ŽƵƚ ŽĨ ƚŚĞŵ͘ ƚ ,ĞŶŬĞů͕ ƐƵƐƚĂŝŶĂďŝůŝƚLJ ŝƐ ŽŶĞ ŽĨ ŽƵƌ ĐŽƌĞ ǀĂůƵĞƐ ĂŶĚ ǁĞ ĂƌĞ ƐƚƌŽŶŐůLJ ĐŽŵŵŝƩĞĚ ƚŽ ĂĐŚŝĞǀŝŶŐ ŵŽƌĞ ǁŝƚŚ ůĞƐƐ͘ dŚĞƌĞ ŝƐ Ă ĐůĞĂƌůLJ ĚĞĮŶĞĚ ĐŽƌƉŽƌĂƚĞ ƌŽĂĚŵĂƉ ƚŽ ďĞĐŽŵĞ ϯy ;ƚŚƌĞĞ ƟŵĞƐͿ ŵŽƌĞ ĞĸĐŝĞŶƚ ďLJ ϮϬϯϬ ĂƐ ĐŽŵƉĂƌĞĚ ƚŽ ƚŚĞ ϮϬϭϬ ůĞǀĞůƐ͘ tĞ ŚĂǀĞ ďĞĞŶ ĚŝƐĐƵƐƐŝŶŐ ǁŝƚŚ ŽƵƌ ϯW> ƉĂƌƚŶĞƌƐ ƚŽ ďĞĐŽŵĞ ƐƵƐƚĂŝŶĂďůĞ ĂŶĚ ĞŶĐŽƵƌĂŐĞ ƚŚĞŵ ƚŽ ĐŽŶƐƵŵĞ ůĞƐƐ ĞŶĞƌŐLJ͘ tĞ ĂůƐŽ ĞŶƐƵƌĞ ƚŚĂƚ Ăůů ŽƵƌ ƚƌƵĐŬƐ ĂƌĞ ŝŶ ĨƵůů ůŽĂĚ ĐŽŶĚŝƟŽŶ ƚŽ ƌĞĚƵĐĞ ĞŶǀŝƌŽŶŵĞŶƚĂů ŝŵƉĂĐƚ͘ /Ŷ ƚŚĞ ǁĂƌĞŚŽƵƐĞƐ͕ ĞĂƌůŝĞƌ ǁĞ ƵƐĞĚ ƚŽ ĞŵƉůŽLJ ĨŽƌŬůŝŌƐ ƌƵŶŶŝŶŐ ŽŶ ĚŝĞƐĞů Žƌ ƉĞƚƌŽů ďƵƚ ǁĞ ĂƌĞ ŶŽǁ ŵŽǀŝŶŐ ƚŽǁĂƌĚƐ ƐŝůĞŶƚ ďĂƩĞƌLJ ŽƉĞƌĂƚĞĚ ĨŽƌŬůŝŌƐ͘ 'ŝǀŝŶŐ LJŽƵ ŽŶĞ ŽĨ ƚŚĞ ŵĂŶLJ ŝŶƐƚĂŶĐĞƐ ŽĨ ƐƵƐƚĂŝŶĂďŝůŝƚLJ͕ ƚŚĞ ƉĂĐŬĂŐŝŶŐ ĨŽƌ ŽƵƌ ĐŽŶƐƵŵĞƌ ƉƌŽĚƵĐƚƐ ĨƵůĮůůƐ ŵĂŶLJ ĚŝīĞƌĞŶƚ ĨƵŶĐƟŽŶƐ͗ /ƚ ĞŶƐƵƌĞƐ ƚŚĞ ŚLJŐŝĞŶĞ ĂŶĚ ŝŶƚĂĐƚŶĞƐƐ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚƐ͕ ƉƌŽƚĞĐƚƐ ƚŚĞŵ ĨƌŽŵ ĞdžƚĞƌŶĂů ŝŶŇƵĞŶĐĞƐ͕ ƉƌŽǀŝĚĞƐ ƐƉĂĐĞ ĨŽƌ ŶĞĐĞƐƐĂƌLJ ĐŽŶƐƵŵĞƌ ŝŶĨŽƌŵĂƟŽŶ ĂŶĚ ŽŌĞŶ ƉůĂLJƐ ĂŶ ŝŵƉŽƌƚĂŶƚ ƌŽůĞ ŝŶ ƚŚĞ ƉƵƌĐŚĂƐŝŶŐ ĚĞĐŝƐŝŽŶ ƚŚƌŽƵŐŚ ĂƩƌĂĐƟǀĞ ƉĂĐŬĂŐŝŶŐ ĚĞƐŝŐŶ ĂŶĚ ƐŚĞůĨ ĂƉƉĞĂů͘ /Ŷ ŽƌĚĞƌ ƚŽ ŵŝŶŝŵŝnjĞ ƚŚĞ ǀŽůƵŵĞ ŽĨ ǁĂƐƚĞ͕ ŽƵƌ ƉĂĐŬĂŐŝŶŐ ĚĞǀĞůŽƉĞƌƐ ǁŽƌŬ ĐŽŶƐƚĂŶƚůLJ ƚŽ ĚĞƐŝŐŶ ƐŵĂƌƚ ƉĂĐŬĂŐŝŶŐ ƚŚĂƚ ƵƐĞƐ ƚŚĞ ůĞĂƐƚ ĂŵŽƵŶƚ ŽĨ ŵĂƚĞƌŝĂů ƉŽƐƐŝďůĞ͕ ĂŶĚ ŝŶĐŽƌƉŽƌĂƚĞƐ ŵĂƚĞƌŝĂůƐ ƚŚĂƚ ĐĂŶ ďĞ ƌĞĐLJĐůĞĚ ŝŶ ƉƵďůŝĐ ƌĞĐLJĐůŝŶŐ ƐLJƐƚĞŵƐ͘

The company has global 2020 vision.

Is there anything surrounding SCM as well? ŐŝůŝƚLJ ŝƐ ŽŶĞ ŬĞLJ ƉŝůůĂƌƐ ŽĨ ŽƵƌ ϮϬϮϬн ƐƚƌĂƚĞŐŝĐ ƉƌŝŽƌŝƟĞƐ͘ /Ŷ Ă ŚŝŐŚůLJ ǀŽůĂƟůĞ ĂŶĚ ĚLJŶĂŵŝĐ ďƵƐŝŶĞƐƐ ĞŶǀŝƌŽŶŵĞŶƚ͕ ŝŶĐƌĞĂƐŝŶŐ ƚŚĞ ĂŐŝůŝƚLJ ŽĨ ƚŚĞ ŽƌŐĂŶŝnjĂƟŽŶ ǁŝůů ďĞ Ă ĐƌŝƟĐĂů ƐƵĐĐĞƐƐ ĨĂĐƚŽƌ ĨŽƌ ,ĞŶŬĞů ŝŶ ƚŚĞ ĨƵƚƵƌĞ͘ dŚŝƐ ǁŝůů ŝŶĐůƵĚĞ ĞŶĞƌŐŝnjĞĚ ĂŶĚ ĞŵƉŽǁĞƌĞĚ ƚĞĂŵƐ͕ ĨĂƐƚĞƐƚ ƟŵĞͲƚŽͲ ŵĂƌŬĞƚ ĂƐ ǁĞůů ĂƐ ƐŵĂƌƚ ĂŶĚ ƐŝŵƉůŝĮĞĚ ƉƌŽĐĞƐƐĞƐ͘ /Ŷ ŽƌĚĞƌ ƚŽ ĐƌĞĂƚĞ Ă ŵŽƌĞ ĂŐŝůĞ ŽƌŐĂŶŝnjĂƟŽŶ ǁŝƚŚ ĞŶĞƌŐŝnjĞĚ ĂŶĚ ĞŵƉŽǁĞƌĞĚ ƚĞĂŵƐ͕ ,ĞŶŬĞů ǁŝůů ĨŽƐƚĞƌ ƚŚĞ ĞŶƚƌĞƉƌĞŶĞƵƌŝĂů ƐƉŝƌŝƚ ŽĨ ŝƚƐ ĞŵƉůŽLJĞĞƐ͕ ƉƌŽŵŽƚĞ ŽƉĞŶŶĞƐƐ ƚŽ ĐŚĂŶŐĞ͕ ĞŶĐŽƵƌĂŐĞ ĂĚĂƉƚĂďŝůŝƚLJ ĂŶĚ ĞŶůĂƌŐĞ ĞŵƉůŽLJĞĞƐ͛ ĚĞĐŝƐŝŽŶͲŵĂŬŝŶŐ ƉŽǁĞƌ͘ dŚŝƐ ǁŝůů ďĞ ƐƵƉƉŽƌƚĞĚ ďLJ ƚŚĞ ƐƚƌŽŶŐ ƉĞƌĨŽƌŵĂŶĐĞ ĐƵůƚƵƌĞ Ăƚ ,ĞŶŬĞů͕ ǁŝƚŚ ŽƉĞŶ ĨĞĞĚďĂĐŬ ĂƐ ǁĞůů ĂƐ ƌĞǁĂƌĚƐ ĂŶĚ ƌĞĐŽŐŶŝƟŽŶ ĨŽƌ ĞdžĐĞůůĞŶƚ ƌĞƐƵůƚƐ͘ Ɛ ĨĂƌ ĂƐ ƐƵƉƉůLJ ĐŚĂŝŶ

Ϯϲ | CELERITY • May 2017

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INTERVIEW The company has been bestowed with Frost & Sullivan Sustainability awards. The key impressive points which helped the company receive this award are: • Henkel India’s operational efficiency with respect to energy, water and waste management has seen year-on-year improvements.

• The robust risk identification and mitigation system implemented by Henkel India is noteworthy.

• Henkel’s Innovation Center in Pune is available to its value chain partners for analyzing their products and getting the best performance out of them. ŝƐ ĐŽŶĐĞƌŶĞĚ͕ ǁĞ ǁŝůů ĨŽĐƵƐ ŽŶ ŵĂŬŝŶŐ ŝƚ ǀĞƌLJ ĂŐŝůĞ ĂŶĚ ƌĞƐƉŽŶƐŝǀĞ ƚŽ ƐƵƉƉŽƌƚ ďƵƐŝŶĞƐƐĞƐ͘ /ƚ ĞŶĐŽŵƉĂƐƐĞƐ ĚŝŐŝƟnjĂƟŽŶ͕ ŵĂŶĂŐŝŶŐ ǀŽůĂƟůŝƚLJ͕ ŝƌŽŶŝŶŐ ŽƵƚ ĐŽŵƉůĞdžŝƟĞƐ ĂƌŝƐŝŶŐ ŽƵƚ ŽĨ ǀŽůĂƟůĞ ƟŵĞƐ͘ Ɛ ƉĂƌƚ ŽĨ ŝƚƐ ͚ĨĂƐƚĞƐƚ ƟŵĞͲƚŽͲŵĂƌŬĞƚ͛ ŝŶŝƟĂƟǀĞ͕ ,ĞŶŬĞů ĂŝŵƐ ƚŽ ƌĞĚƵĐĞ ŝŶŶŽǀĂƟŽŶ ůĞĂĚͲƟŵĞƐ ƚŚƌŽƵŐŚ ďĞƩĞƌ ĂŶƟĐŝƉĂƟŽŶ ŽĨ ĐƵƐƚŽŵĞƌ ĂŶĚ ĐŽŶƐƵŵĞƌ ŶĞĞĚƐ͘ /Ŷ ĂĚĚŝƟŽŶ͕ ,ĞŶŬĞů ĂŝŵƐ ƚŽ ĂĐĐĞůĞƌĂƚĞ ŵĂƌŬĞƚ ĞŶƚƌŝĞƐ ĂŶĚ ƉĞŶĞƚƌĂƟŽŶ ŝŶƚŽ ŶĞǁ ŵĂƌŬĞƚƐ͘ ,ĞŶŬĞů ǁŝůů ĂůƐŽ ůĞǀĞƌĂŐĞ Ă ͚ƐŵĂƌƚ ƐŝŵƉůŝĐŝƚLJ͛ ĂƉƉƌŽĂĐŚ ƚŽ ďĞĐŽŵĞ ŵŽƌĞ ĂŐŝůĞ ƚŚƌŽƵŐŚ ŇĞdžŝďůĞ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ ƚŚĂƚ ĂƌĞ ĂĚĂƉƚĞĚ ƚŽ ĚLJŶĂŵŝĐ ŵĂƌŬĞƚƐ͕ ĂƐ ǁĞůů ĂƐ ƚŚƌŽƵŐŚ ƚŚĞ ŽƉƟŵŝnjĂƟŽŶ ŽĨ ǁŽƌŬŇŽǁƐ ĂŶĚ ƉƌŽĐĞƐƐĞƐ͘

How different & complex is managing supply chain in India vis-à-vis other countries? tĞ ŶĞĞĚ ƚŽ ƐƚƌŝĐƚůLJ ĂĚŚĞƌĞ ƚŽ ŽƵƌ ƉŽůŝĐLJ ŐƵŝĚĞůŝŶĞƐ ĐŚĂƌƚĞĚ ŽƵƚ ŐůŽďĂůůLJ͘ Ɛ LJŽƵ ĂƌĞ ĂǁĂƌĞ͕ 'ĞƌŵĂŶ ĐŽŵƉĂŶŝĞƐ ĂƌĞ ƐƚƌŝŶŐĞŶƚ ŽŶ ĂĚŚĞƌŝŶŐ ƚŽ ƚŚĞƐĞ ĐŽŵƉůŝĂŶĐĞƐ͘ Ɛ ĨĂƌ ĂƐ ƐƵƉƉůLJ ĐŚĂŝŶ ŝƐ ĐŽŶĐĞƌŶĞĚ͕ ƚŚĞ ƉůĂŶŶŝŶŐ ƚŽŽůƐ ĂƌĞ ƐƚĂŶĚĂƌĚŝnjĞĚ ĂĐƌŽƐƐ ƚŚĞ ŐůŽďĞ͘ /Ŷ /ŶĚŝĂ͕ ǁĞ ĚŽŶ͛ƚ ŚĂǀĞ ŽƌŐĂŶŝnjĞĚ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ƉůĂLJĞƌƐ͘ &Žƌ ŝŶƐƚĂŶĐĞ͕ ŝĨ / ŚĂǀĞ ƚŽ ŵŽǀĞ Ă ƉƌŽĚƵĐƚ ĨƌŽŵ DƵŵďĂŝ ƚŽ ĞůŚŝ͕ ŝƚ ƚĂŬĞƐ ƵƉ ƚŽ ϱ ĚĂLJƐ͘ tŚŝůĞ ŝŶ

'ĞƌŵĂŶLJ͕ ŝƚ ũƵƐƚ ƚĂŬĞƐ Ϯϰ ŚŽƵƌƐ Žƌ ůĞƐƐ͘ dŚĞ ĐŽŶĚŝƟŽŶ ŽĨ ǀĞŚŝĐůĞƐ ŝƐ ŶŽƚ ƵƉ ƚŽ ƚŚĞ ĞdžƉĞĐƚĞĚ ƐƚĂŶĚĂƌĚƐ͘ /Ŷ 'ĞƌŵĂŶLJ͕ Ăůů ŽĨ ƚŚĞ ǀĞŚŝĐůĞƐ ĂƌĞ ĐŽŶƚĂŝŶĞƌŝnjĞĚ͘ ƵƐƚŽŵ ĐůĞĂƌĂŶĐĞ ŝƐ ĂůƐŽ Ă ŵĂũŽƌ ǁŽƌƌLJ ĨŽƌ ƵƐ͘ zĞƐ͕ ŝƚ ŚĂƐ ŝŵƉƌŽǀĞĚ ŽǀĞƌ ƚŚĞ LJĞĂƌƐ ĂŶĚ ƚŚĞ ƉƌĞƐĞŶƚ ŐŽǀĞƌŶŵĞŶƚ ŚĂƐ ďĞĞŶ ƚĂŬŝŶŐ ƚŚĞ ƌŝŐŚƚ ŵĞĂƐƵƌĞƐ ƚŽ ĞƌĂĚŝĐĂƚĞ ĐŚĂůůĞŶŐĞƐ͕ ďƵƚ ŝƚ͛Ɛ ƐƟůů ŶŽƚ Ăƚ ƉĂƌ ǁŝƚŚ ŐůŽďĂů ƐƚĂŶĚĂƌĚƐ͘ dŚŝƐ ŚĂŵƉĞƌƐ ŽƵƌ ƐƵƉƉůLJ ĐŚĂŝŶ͛Ɛ ĞĸĐŝĞŶĐLJ͘ /Ĩ LJŽƵ ŐŽ ƚŽ ƚŚĞ h^͕ Ăůů ƚŚĞ ĚĞůŝǀĞƌŝĞƐ ŚĂƉƉĞŶ ƚŚƌŽƵŐŚ ƉĂůůĞƚƐ͘ Ƶƚ ŝŶ /ŶĚŝĂ͕ ƚŚĞƌĞ ŝƐ ŶŽ ĨĂĐŝůŝƚLJ ƚŽ ƵŶůŽĂĚ ŐŽŽĚƐ ĨƌŽŵ ƚŚĞ ƉĂůůĞƚƐ͘ /Ŷ ƐŚŽƌƚ͕ ŽŶĞ ŚĂƐ ƚŽ ĂĚĂƉƚ ƚŽ ƐƵŝƚ ƚŚĞ ůŽĐĂů ĞŶǀŝƌŽŶŵĞŶƚ͘

According to you, what are the changes needed to develop a worldclass supply chain in the country? / Ăŵ ŚĂƉƉLJ ƚŽ ƐĂLJ ƚŚĂƚ ŽŶĞ ŽĨ ƚŚĞ ŵĂũŽƌ ƌŽĂĚďůŽĐŬƐ ŚĂƐ ďĞĞŶ ĐůĞĂƌĞĚ ďLJ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ďLJ ƉĂƐƐŝŶŐ ƚŚĞ '^d ďŝůů͘ dŚĞ ŶĞdžƚ ĂŶĚ ƚŚĞ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚ ĂƐƉĞĐƚ ŝƐ ƚŚĂƚ /ŶĚŝĂ ƐŚŽƵůĚ ŶŽƚ ŵŝƐƐ ŽƵƚ ŽŶ ƚŚĞ ƚĞĐŚŶŽůŽŐŝĐĂů ĚĞǀĞůŽƉŵĞŶƚƐ ƚŚĂƚ ĂƌĞ ŚĂƉƉĞŶŝŶŐ ŝŶ ƐƵƉƉůLJ ĐŚĂŝŶƐ ŐůŽďĂůůLJͶďĞ ŝƚ /ŶƚĞƌŶĞƚ ŽĨ dŚŝŶŐƐ ;/ŽdͿ͕ ĐůŽƵĚͲďĂƐĞĚ ƚĞĐŚŶŽůŽŐLJ͕ ĞƚĐ͘ dŚĞƌĞ ŝƐ Ă ůŽƚ ƚŚĂƚ ƐƵƉƉůLJ ĐŚĂŝŶƐ ĐĂŶ ůĞǀĞƌĂŐĞ͘ dŚĞ ĞŶƟƌĞ ĚŝŐŝƟnjĂƟŽŶ ŽĨ ƐƵƉƉůLJ ĐŚĂŝŶ ŝƐ ĞdžƚƌĞŵĞůLJ

ĐƌƵĐŝĂů͕ ĂŶĚ ǁŝůů ƉƌŽǀĞ ƚŽ ďĞ ƌĞǀŽůƵƟŽŶĂƌLJ ŝŶ ƟŵĞƐ ƚŽ ĐŽŵĞ͘ dŚĞ 'ŽǀĞƌŶŵĞŶƚ͛Ɛ ĨŽĐƵƐ ŽŶ ĞĂƐĞ ŽĨ ĚŽŝŶŐ ďƵƐŝŶĞƐƐ ŚĂƐ ĂůƐŽ ŚĞůƉĞĚ͘ &Žƌ ŝŶƐƚĂŶĐĞ͕ Ăƚ EŚĂǀĂ ^ŚĞǀĂ ƉŽƌƚ͕ ƚŚĞLJ ŚĂǀĞ ŽīĞƌĞĚ Ă ƐŝŶŐůĞ ǁŝŶĚŽǁ ĐůĞĂƌĂŶĐĞ ƉƌŽĐĞƐƐ͕ ǁŚŝĐŚ ƵƐĞĚ ƚŽ ďĞ ƋƵŝƚĞ Ă ƚĂƐŬ ĞĂƌůŝĞƌ ĨŽƌ y/D͘ dŚĞƌĞ ĂƌĞ ƐĞǀĞƌĂů ŽƚŚĞƌ ŝŶŝƟĂƟǀĞƐ ďLJ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ƐƵĐŚ ĂƐ ĚŝƌĞĐƚ ƉŽƌƚ ĚĞůŝǀĞƌLJ͘ dŚĂƚ ŵĞĂŶƐ ƚŚĞ ŵŽŵĞŶƚ LJŽƵƌ ĐŽŶƐŝŐŶŵĞŶƚ ƌĞĂĐŚĞƐ ƚŚĞ ƉŽƌƚ͕ ŝƚ ĐĂŶ ĚŝƌĞĐƚůLJ ŐŽ ƚŽ LJŽƵƌ ƉůĂŶƚ͘ ĂƌůŝĞƌ ŝƚ ƵƐĞĚ ƚŽ ŐŽ ƚŽ Ă ĐŽŶƚĂŝŶĞƌ ĨƌĞŝŐŚƚ ƐƚĂƟŽŶ ; &^Ϳ͘ ůů ƚŚĞƐĞ ŝŶŝƟĂƟǀĞƐ ŚĂǀĞ ƚŚĞ ƉŽƚĞŶƟĂů ŽĨ ĐƌĞĂƟŶŐ ǁŽƌůĚͲĐůĂƐƐ ƐƵƉƉůLJ ĐŚĂŝŶ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ͘

What are your future plans? /ŶĚŝĂ ŝƐ Ă ŐƌŽǁŝŶŐ ĐŽƵŶƚƌLJ ĂŶĚ ŚĂƐ ĐĂƌǀĞĚ Ă ƐƉĞĐŝĂů ƉůĂĐĞ ŝŶ ƚŚĞ ,ĞŶŬĞů ŐůŽďĂů ďƵƐŝŶĞƐƐ ƐƚƌĂƚĞŐLJ͘ tĞ ĂƌĞ ŝŶǀĞƐƟŶŐ ŚĞĂǀŝůLJ ŝŶ /ŶĚŝĂ͘ tĞ ĂƌĞ ĐŽŵŝŶŐ ƵƉ ǁŝƚŚ /ŶĚŝĂ͛Ɛ ďŝŐŐĞƐƚ ĂĚŚĞƐŝǀĞ ƉůĂŶƚ ŝŶ <ƵƌŬƵŵďŚ͘ tĞ ĞŶǀŝƐŝŽŶ ƚŽ ŐƌŽǁ ŽƵƌ ƌĞǀĞŶƵĞ ƚŚƌĞĞͲĨŽůĚ ŝŶ ƚŚĞ ŶĞdžƚ ϯͲϰ LJĞĂƌƐ͘ dŽ ĂĐŚŝĞǀĞ ƚŚŝƐ ĂŵďŝƟŽŶ͕ ǁĞ ǁŽƵůĚ ƌĞƋƵŝƌĞ Ă ƌŽďƵƐƚ ƐƵƉƉůLJ ĐŚĂŝŶ͘ tĞ ĂƌĞ Ăůů ƐĞƚ ƚŽ ŽīĞƌ ƚŚĂƚ ĞĚŐĞ ďLJ ďƵŝůĚŝŶŐ ĂŶ ƵŶƉĂƌĂůůĞůĞĚ ƐƵƉƉůLJ ĐŚĂŝŶ ŶĞƚǁŽƌŬ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ͘

Having close to 23 years of experience in supply chain, Sandeep Baxla has been a part of wellknown organizations such as Castrol, British Petroleum, Raychem RPG, EIL, etc. His expertise lies in projects planning & implementation (strategic and tactical), supply chain operations – supply planning, distribution, warehouse management, production planning, shop floor control, demand planning, sales & operations planning, inventory management. He has wide experience in ERP implementation of supply chain modules related to supply planning and has been involved in supply chain organizational design at global level.

Ranking States on Logistics Readiness The government is bringing back a scheme to help states build their export infrastructure by providing financial support. The proposed Trade Infrastructure for Export Scheme (Ties) will supplement states’ efforts to create export infrastructure. “We are devising means to fund states’ infrastructure requirements for trade," said commerce and industry minister Nirmala Sitharaman. The exercise will begin this year and aims to give potential investors an idea of what to expect from a state in terms of logistics when they take their investment decisions.

“We will rank states on their logistics readiness. There can be little progress on trade facilitation unless states are prepared with plans to manage logistics well, create a logistics hub and have trained manpower to handle it,” Sitharaman said. The ranking will be based on the actual performance and not merely on the presence of logistics in a state. It will also be based on public feedback.

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INTERVIEW

ICONIC

With an aim to revive the iconic milkshake brand Keventers, Agastya Dalmia, third generation scion of the Dalmia family, teamed up with Sohrab Sitaram & Aman Arora and set out on a mission to revamp and reintroduce the brand with a new look and feel. The USP of the brand is their high nostalgic and recall value.

The hero of the brand is their classic Keventers bottle and its recipe that has been used for ages. Today the brand clocks in an average sale of Rs1,20,000 per day. With firm vision in sight, the trio is targeting to launch 8 to 10 franchises per month, and is poised to open 300 outlets by February 2018. During this exclusive interaction, the team shared their disruptive strategies to bring the brand on a global canvas.

You are a part of the Dalmia dynasty.

What made you invest in Keventers?

How lucrative is the proposition for you?

Agastya Dalmia, Director, Keventers: <ĞǀĞŶƚĞƌƐ ǁĂƐ ĮƌƐƚ ĞƐƚĂďůŝƐŚĞĚ ŝŶ ϭϵϮϱ ďLJ Ă ^ǁĞĚŝƐŚ ĚĂŝƌLJ ĞŶƚƌĞƉƌĞŶĞƵƌ ĚǁĂƌĚ <ĞǀĞŶƚĞƌ͕ ŚĂǀŝŶŐ Ă ůĞŐĂĐLJ ŽĨ ŽǀĞƌ ϭϬϬ LJĞĂƌƐ͘ ŽǁŶ ƚŚĞ LJĞĂƌƐ͕ <ĞǀĞŶƚĞƌƐ ǁĂƐ ďƌŽƵŐŚƚ ďLJ ƚŚĞ ĂůŵŝĂ ĨĂŵŝůLJ͕ ĂŶĚ ǁĂƐ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ŶŽƚ ũƵƐƚ ŵŝůŬƐŚĂŬĞƐ ďƵƚ ĂůƐŽ ďƵƩĞƌ͕ ŐŚĞĞ͕ ĂŶĚ ĐŽŶĚĞŶƐĞĚ ŵŝůŬ ĂƐ ǁĞůů͘ ůů ƚŚĞƐĞ ƉƌŽĚƵĐƚƐ ǁĞƌĞ ƐŽůĚ ĐŽŵŵĞƌĐŝĂůůLJ ďƵƚ ǁĞ ĂůƐŽ ƐĞŶƚ ƉĂĐŬĂŐĞƐ ƚŽ ƚŚĞ /ŶĚŝĂŶ ĂƌŵLJ ŝŶ ƚŚĞ ŚŝŐŚͲĂůƟƚƵĚĞ ĂƌĞĂƐ͘ hŶĨŽƌƚƵŶĂƚĞůLJ͕ ƚŚĞ ĂƌĞĂ ǁŚĞƌĞ ƚŚĞ ĨĂĐƚŽƌLJ ǁĂƐ ůŽĐĂƚĞĚ ʹ DĂůĐŚĂ DĂƌŐ ǁĂƐ ĚĞĐůĂƌĞĚ ĂƐ Ă ĚŝƉůŽŵĂƟĐ ĂƌĞĂ͕ ǁŚŝĐŚ ŵĞĂŶƚ ƌƵŶŶŝŶŐ Ă ĨĂĐƚŽƌLJ ƚŚĞƌĞ ǁĂƐŶ͛ƚ ĂůůŽǁĞĚ ĂŶLJŵŽƌĞ͕ ĂŶĚ <ĞǀĞŶƚĞƌƐ ŚĂĚ ƚŽ ƐŚƵƚ ƐŚŽƉ͘ /Ŷ ϮϬϭϰ͕ ǁĞ ĚĞĐŝĚĞĚ ƚŽ ƌĞǀŝǀĞ ƚŚĞ ďƌĂŶĚ ĂŶĚ ŐĞƚ ŝŶƚŽ ƚŚĞ ŵŝůŬƐŚĂŬĞ ďƵƐŝŶĞƐƐ͘

Agastya Dalmia: tĞ ŽƉĞŶĞĚ ŽƵƌ ĮƌƐƚ ĐŽŵƉĂŶLJ ŽǁŶĞĚ ŽƵƚůĞƚ ŝŶ DĂƌĐŚ ϮϬϭϱ ĂŶĚ ƌĞĂůŝnjĞĚ ƚŚĂƚ ƚŚĞ ŵŽĚĞů ŝƐ ǀĞƌLJ ĂīŽƌĚĂďůĞ ĂŶĚ ƚŚĞ ƌĞƚƵƌŶƐ ĂƌĞ ǀĞƌLJ ŚŝŐŚ ĐŽŵƉĂƌĞĚ ƚŽ ĂŶLJ ŽƚŚĞƌ Y^Z ĐŽŶĐĞƉƚ͘ dŚĞ ĨĂĐƚ ƚŚĂƚ ƐƉĂĐĞ ŝƐ ĂůƐŽ ŶŽƚ Ă ĐŽŶƐƚƌĂŝŶƚ͖ ďĞĐĂƵƐĞ ǁĞ ƌĞƋƵŝƌĞ ŵŝŶŝŵƵŵ ŽĨ ϭϬϬ ƐƋŌ ƐƉĂĐĞ ĂŶĚ ďƌĞĂŬĞǀĞŶ ĐĂŶ ďĞ ŵĞƚ ǁŝƚŚŝŶ ϭ LJĞĂƌ ŽĨ ŽƉĞŶŝŶŐ͘ dŚŝƐ ĐƌĞĂƚĞĚ Ă ůŽƚ ŽĨ ŝŶƚĞƌĞƐƚ ŝŶ ƉĞŽƉůĞ ĂŶĚ ďLJ ^ĞƉƚĞŵďĞƌ ϮϬϭϲ͕ ǁĞ Śŝƚ ƚŚĞ ƚĂƌŐĞƚ ŽĨ ϱϬ ŽƵƚůĞƚƐ ĂĐƌŽƐƐ /ŶĚŝĂ͘ /Ŷ ƵŐƵƐƚ ϮϬϭϲ͕ <ĞǀĞŶƚĞƌƐ ŽƉĞŶĞĚ ŝƚƐ ĮƌƐƚ ŝŶƚĞƌŶĂƟŽŶĂů ŽƵƚůĞƚ ŝŶ EĞƉĂů͘ ^Ž LJĞƐ͕ ŝƚΖƐ ďĞĞŶ ŝŶĐƌĞĚŝďůLJ ůƵĐƌĂƟǀĞ ĂŶĚ ǁĞ ŚĂǀĞ ĞŶũŽLJĞĚ ĞǀĞƌLJ ŵŽŵĞŶƚ ŽĨ ŝƚ͘

Keventers has had a history to its

survival and it finally got shut. What drew you towards revival of the same?

What was the revival strategy that you planned? How did you build a strong team?

Agastya Dalmia: WĞŽƉůĞ͛Ɛ ďĞŶĚ ƚŽǁĂƌĚƐ ŚĞĂůƚŚLJ ůŝĨĞƐƚLJůĞ ĚƌĞǁ ƵƐ ƚŽ ƌĞǀŝǀĞ ƚŚĞ ďƌĂŶĚ͘ ƐƉŝƌĂƟŽŶĂů ǀĂůƵĞ ĂŶĚ ĂŵĂůŐĂŵĂƟŽŶ ŽĨ ŽůĚ ǁŽƌůĚ ĂŶĚ ŶĞǁ ǁŽƌůĚ ĂƩĂĐŚĞĚ ƚŽ ƚŚĞ ďƌĂŶĚ ŚĂƐ ďĞĞŶ ƚŚĞ ƌĞǀŝǀĂů ƐƚƌĂƚĞŐLJ ŽĨ ƚŚĞ ďƌĂŶĚ͘ tĞ ƐƚĂƌƚĞĚ ǁŝƚŚ Ă ƐŵĂůů ƚĞĂŵ ĂŶĚ ŵĂĚĞ ƐƵƌĞ ǁĞ ŚĂĚ ƌŝŐŚƚ ƉĞŽƉůĞ ĂŶĚ ƌŝŐŚƚ ŶƵŵďĞƌ ŽĨ ƉĞŽƉůĞ Ăƚ ĞǀĞƌLJ ƉŚĂƐĞ͘

You have a big mission in place.

How do you plan to take the growth trajectory ahead?

Agastya Dalmia: ƵƌƌĞŶƚůLJ ǁĞ ŚĂǀĞ ϵϳ ŽƵƚůĞƚƐ͘ tĞ ǁŝůů ďĞ ŽƉĞŶŝŶŐ ŽƵƌ ϭϬϬth outlet

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INTERVIEW Even though nostalgia is one of the buzzwords the brand operates around, Keventers has its eye on the future. Their R&D team has developed quite a few flavors, such as Mint Oreo Crumble, Tutti-Frutti, Melting Roses, Choco Peanut Butter, Chocolate Hazelnut and others, keeping in mind the current taste buds of the general populace. The brand is also developing sugar-free shakes as they recognize there is a growing demand for healthy and sugar-free products. ƐŽŽŶ͘ ůů ƚŚŝƐ ŚĂƐ ďĞĞŶ ĂĐŚŝĞǀĞĚ ŝŶ Ă ƉĞƌŝŽĚ ŽĨ ŽŶĞ LJĞĂƌ͘ LJ ϮϬϭϴ͕ ǁĞ ǁŝůů ďĞ ĞdžƉĂŶĚŝŶŐ ƚǁŽ ĨŽůĚƐ ʹ /ŶƚĞƌŶĂƟŽŶĂů ƉƌĞƐĞŶĐĞ ŝŶ Ăůů ƚŚĞ ŵĂũŽƌ ĐŝƟĞƐ ĂĐƌŽƐƐ ƚŚĞ ŐůŽďĞ ǁŚŝĐŚ ǁĞ ĂƌĞ ŝŶ ƚĂůŬƐ ǁŝƚŚ ĂŶĚ ĞƐƚĂďůŝƐŚŝŶŐ Ă ƐƚƌŽŶŐ ŶĞƚǁŽƌŬ ŽĨ <ĞǀĞŶƚĞƌƐ ŝŶ Ăůů ƚŚĞ ŽƚŚĞƌ ŵĂũŽƌ ĐŝƟĞƐ ŽĨ /ŶĚŝĂ ĂŶĚ ŶŽƚ ũƵƐƚ ĞůŚŝ E Z͘ tĞ ŚĂǀĞ ďƵĚŐĞƚĞĚ ϮϬϬ ĂĚĚŝƟŽŶĂů ŽƵƚůĞƚƐ ďLJ ƚŚĞ LJĞĂƌ ϮϬϭϴ͕ ƚŚĞƌĞďLJ ƚĂŬŝŶŐ ƚŚĞ ƚŽƚĂů ŶƵŵďĞƌ ŽĨ <ĞǀĞŶƚĞƌƐ ƚŽ ĂƌŽƵŶĚ ϯϬϬ ďLJ ƚŚĞ LJĞĂƌ ϮϬϭϴ͘

How has been experience?

the

learning

Agastya Dalmia: ŵĂŶ ĂŶĚ / ĂƌĞ LJŽƵŶŐ ďƵƚ ŚĂǀĞ ƚŚĞ ĚƌŝǀĞ ƚŽ ƌƵŶ ƚŚŝƐ͕ ĂŶĚ ^ŽŚƌĂď ŽĨ ĐŽƵƌƐĞ ĐŽŵĞƐ ǁŝƚŚ LJĞĂƌƐ ŽĨ ĞdžƉĞƌŝĞŶĐĞ ĂŶĚ ĞǀĞƌLJ ĚĂLJ ŝƐ Ă ůĞĂƌŶŝŶŐ ĞdžƉĞƌŝĞŶĐĞ͘ ,ŝƐ ĞdžƉĞƌƟƐĞ ůĞŶĚƐ ƚŽ ƌƵŶŶŝŶŐ ƚŚĞ ďƵƐŝŶĞƐƐ ŵŽĚĞů ĂŶĚ ŬĞĞƉŝŶŐ ĞǀĞƌLJƚŚŝŶŐ ŽŶ ƚƌĂĐŬ͘ ^Ž LJĞƐ͕ ŝƚ ŚĂƐ ďĞĞŶ Ă ŐƌĞĂƚ ůĞĂƌŶŝŶŐ ĞdžƉĞƌŝĞŶĐĞ͕ ƌĂƚŚĞƌ ĞǀĞƌLJ ĚĂLJ ƚŚĞƌĞ ŝƐ Ă ŶĞǁ ůĞĂƌŶŝŶŐ͘

Have you retained any component of the heritage brand or has it been renovated completely?

Agastya Dalmia: tĞ ƚƌŝĞĚ ƚŽ ŵĂŝŶƚĂŝŶ ƚŚĞ ŚĞƌŝƚĂŐĞ ŽĨ ƚŚĞ ďƌĂŶĚ ďLJ ŚĂǀŝŶŐ ĞůĞŵĞŶƚƐ ĨƌŽŵ ƚŚĞ ƉĂƐƚ ůŝŬĞ ƉŚŽƚŽƐ͕ ůŽŐŽ ĂŶĚ ŐůĂƐƐ ďŽƩůĞƐ ĂŶĚ ŽĨ ĐŽƵƌƐĞ ƚŚĞ ƌĞĐŝƉĞƐ ŽĨ ƚŚĞ ĐůĂƐƐŝĐ ƐŚĂŬĞƐ͘ dŚĞ ďƌĂŶĚŝŶŐ ŝƐ ƚŚĞ ĨƵƐŝŽŶ ŽĨ ŵŽĚĞƌŶ ĂƉƉĞĂůŝŶŐ ĚĞƐŝŐŶƐ ĂŶĚ ƚƌĞŶĚƐ͕ ǁŚŝĐŚ ǁĞƌĞ ƚŽ ďĞ ĨƵƐĞĚ ǁŝƚŚ ƚŚĞ ŝĐŽŶŝĐ ĂŶĚ ŚŝƐƚŽƌŝĐĂů ůĞŐĂĐLJ ŽĨ ƚŚĞ ďƌĂŶĚ ŝƚƐĞůĨ

How did your friends come on board?

Agastya Dalmia: /Ŷ ϮϬϭϰ͕ ŵĂŶ ƌŽƌĂ ĂŶĚ / ĚĞĐŝĚĞĚ ƚŽ ƌĞŝŶǀĞŶƚ ƚŚĞ ĐŽŵƉĂŶLJ͕ ĂƐ <ĞǀĞŶƚĞƌƐ ŝƐ Ă ďƌĂŶĚ ƚŚĂƚ ŚĂƐ Ă ŐƌĞĂƚ ƌĞĐĂůů ǀĂůƵĞ ĂŵŽŶŐ ƚŚĞ ĐŽŶƐƵŵĞƌƐ͘ tĞ ĂƉƉƌŽĂĐŚĞĚ ^ŽŚƌĂď͕ ĂƐ ǁĞ ŶĞĞĚĞĚ ĂŶ ĞdžƉĞƌŝĞŶĐĞĚ ĞŶƚƌĞƉƌĞŶĞƵƌ ƚŽ ůĞĂĚ ĂŶĚ ƐƚƌƵĐƚƵƌĞ ƚŚĞ ŐƌŽǁƚŚ ƐƚƌĂƚĞŐLJ ĂŶĚ ƚŽ ďƵŝůĚ ƚŚĞ ďƌĂŶĚ ĨƌŽŵ ƐĐƌĂƚĐŚ͘ ,Ğ ũŽŝŶĞĚ ƚŚĞ ƚĞĂŵ ĂƐ Ă ƉĂƌƚŶĞƌ ĂŶĚ ĐƵƌƌĞŶƚůLJ ŝƐ ƚŚĞ ŝƌĞĐƚŽƌ ĂŶĚ ƚŚĞ K ŽĨ ƚŚĞ ĐŽŵƉĂŶLJ ĂŶĚ ƚŚĞƌĞ ŚĂƐ ďĞĞŶ ŶŽ ůŽŽŬŝŶŐ ďĂĐŬ ƐŝŶĐĞ ƚ ŚĞŶ͘

What’s your message for new age

entrepreneurs?

Agastya Dalmia: &ŽůůŽǁ LJŽƵƌ ĚƌĞĂŵƐ ĂŶĚ ďĞůŝĞǀĞ ŝŶ LJŽƵƌƐĞůĨ͘

What made you be a part of this brand revival?

Sohrab Sitaram, CEO & Director, Keventers & Aman Arora, Director, Keventers: dŚĞ ďƌĂŶĚ ŝƐ ŝĐŽŶŝĐ ĂŶĚ ĞǀĞƌLJŽŶĞ ĨƌŽŵ ŽƵƌ ŐƌĂŶĚƉĂƌĞŶƚƐ ƚŽ ƚŚĞŝƌ ƉĂƌĞŶƚƐ ĂŶĚ ŽƵƌ ƉĂƌĞŶƚƐ ŚĂƐ ŐƌŽǁŶ ƵƉ ƐŝƉƉŝŶŐ <ĞǀĞŶƚĞƌƐ͘ /ƚ ŚĂƐ Ă ŶŽƐƚĂůŐŝĐ ĨĞĞů ƚŽ ŝƚ ĂŶĚ ǁĞ ũƵŵƉĞĚ Ăƚ ƚŚĞ ŽƉƉŽƌƚƵŶŝƚLJ ƚŽ ƌĞǀŝǀĞ ƚŚŝƐ ďƌĂŶĚ ĂŶĚ ďƌŝŶŐ ŝƚ ďĂĐŬ ƚŽ ůŝĨĞ͘

How has been growth journey so far?

Sohrab Sitaram & Aman Arora: tĞ ĂƌĞ ŐƌŽǁŝŶŐ ĞdžƉŽŶĞŶƟĂůůLJ ĂƐ Ă ďƌĂŶĚ͘ tĞ ǁŝůů ŽƉĞŶ ϭϬϬ ŽƵƚůĞƚƐ ƚŚŝƐ LJĞĂƌ ĂŶĚ ĞdžƉĞĐƚ ƚŽ ŽƉĞŶ Ă ƚŽƚĂů ŽĨ ϯϬϬ ŽƵƚůĞƚƐ ďLJ ĞŶĚ ŽĨ ŶĞdžƚ LJĞĂƌ͘ <ĞǀĞŶƚĞƌƐ ĂƐ Ă ďƌĂŶĚ ǁŝůů ŽƉĞŶ ĂĐƌŽƐƐ /ŶĚŝĂ ĂŶĚ ƐĞǀĞƌĂů ŽƚŚĞƌ ĐŽƵŶƚƌŝĞƐ͘ DĂũŽƌŝƚLJ ŽĨ ƚŚĞ ŽƵƚƐƚĂƟŽŶ ŽƉĞƌĂƟŽŶƐ ǁŝůů ĨŽůůŽǁ ƚŚĞ ƌŽƵƚĞ ŽĨ ĨƌĂŶĐŚŝƐŝŶŐ͘ dŚŝƐ ŝƐ ŵĂŝŶůLJ ƚŽ ĨĂĐŝůŝƚĂƚĞ ĂŶĚ ƚĂŬĞ ĂĚǀĂŶƚĂŐĞ ŽĨ ƚŚĞ ůŽĐĂů ŬŶŽǁůĞĚŐĞ͕ ďƵƐŝŶĞƐƐ ƚƌĞŶĚƐ͕ ŵĂƌŬĞƟŶŐ ĂŶĚ ĞĸĐŝĞŶĐLJ ŝŶ ĐŽŶƐƵůƚĂƟŽŶ ǁŝƚŚ ŽƵƌ ůŽĐĂů ƉĂƌƚŶĞƌ ǁŚŽ ŚĂƐ ƚĂŬĞŶ ƚŚĞ ŵĂƐƚĞƌ ĨƌĂŶĐŚŝƐĞĞ͘ dŚĞ ŶĞdžƚ ƐƚĞƉ ŝŶ ƌĞƚĂŝů ƐĞŐŵĞŶƚ ŝƐ ƚŽ ĞƐƚĂďůŝƐŚ ŽƵƌ ĨŽŽƚŚŽůĚ ŝŶ ƚŚĞ ŝŶƚĞƌŶĂƟŽŶĂů ŵĂƌŬĞƚ͘ tĞ ŚĂǀĞ ĂůƌĞĂĚLJ ŽƉĞŶĞĚ ĂŶ ŽƵƚůĞƚ ŝŶ EĞƉĂů ĂŶĚ ĮŶĂůŝnjĞĚ Ă ĨĞǁ ƐƚŽƌĞƐ ŝŶ <ĞŶLJĂ͕ ZǁĂŶĚĂ͕ hŐĂŶĚĂ ĂŶĚ dĂŶnjĂŶŝĂ ŝŶ ƚŚĞ ĨƌŝĐĂŶ ŵĂƌŬĞƚ͘ &ƵƌƚŚĞƌŵŽƌĞ͕ ǁĞ ǁĂŶƚ ƚŽ ŐĞƚ ŝŶƚŽ ƚŚĞ ĚŝƐƚƌŝďƵƚŽƌ ƐŚŝƉ ŵĂƌŬĞƚ ǀŝĂ ŽƵƌ ŵŝůŬ ʹ ĐŽǁ͛Ɛ ŵŝůŬ ƚŽ ďĞ ƐƉĞĐŝĮĐ ĨŽůůŽǁĞĚ ďLJ ƚŚĞ ŇĂǀŽƵƌĞĚ ŵŝůŬƐŚĂŬĞ ďƵƐŝŶĞƐƐ ǁŚĞƌĞ ƚŚĞ ŵŝůŬƐŚĂŬĞƐ ǁŝůů ĂůƐŽ ďĞ ƐŽůĚ Žī ƌĞƚĂŝů outlets.

What were the initial challenges you faced?

Sohrab Sitaram & Aman Arora: dŚĞ ƚĞĂŵ ĨĂĐĞĚ ƚǁŽ ƉĂƌĂůůĞů ĐŚĂůůĞŶŐĞƐ ŝŶŝƟĂůůLJ ʹ dŽ ŝŶƚƌŽĚƵĐĞ Ă ƐƚĂŶĚĂƌĚŝnjĞĚ ƉƌŽĚƵĐƚ Ăƚ Ăůů ŽƵƚůĞƚƐ ĂŶĚ ƚŚĞ ŽƚŚĞƌ ďĞŝŶŐ ǁŚĞƚŚĞƌ ƚŽ ĨŽƌĂLJ ŝŶƚŽ ƌĞƚĂŝů Žƌ ĚŝƐƚƌŝďƵƟŽŶ͘ dŚĞ ŵŝůŬ ďŽƩůĞ ƵŶĚĞƌǁĞŶƚ Ă ƌĂĚŝĐĂů ĐŚĂŶŐĞ ĂƐ ǁĞůů ʹ ƚŚĞ ŽůĚ D^ ďŽƩůĞ ǁĂƐ ŵĂĚĞ ƐůĞĞŬĞƌ͘

The brand operates a premium Keventers model which costs the companybetween 20-23 lakh. They are also creating another express model that will cost about 14-16 lakh. These models are the brand’s initiatives to ensure that the franchisees get varied options to operate.

dŚĞ ĐƵƌƐŝǀĞ ŇŽƵƌŝƐŚ ĂŶĚ ĨŽŶƚ ŽĨ ƚŚĞ ŽƌŝŐŝŶĂů ůŽŐŽ ǁĞƌĞ ƌĞƚĂŝŶĞĚ ďƵƚ ƚŚĞ ƚĞƌŵ ͚^ŝŶĐĞ ϭϵϮϱ͛ ǁĂƐ ĂĚĚĞĚ Ăƚ ƚŚĞ ƚŽƉ͕ ƚŚĞ ƚĂŐůŝŶĞ ͚dŚĞ KƌŝŐŝŶĂů DŝůŬƐŚĂŬĞ͛ ĂƉƉĞĂƌĞĚ Ăƚ ƚŚĞ ďŽƩŽŵ͕ ĂŶĚ ƚŚĞ ŽƵƚůŝŶĞ ŽĨ Ă ŵŝůŬ ďŽƩůĞ ǁĂƐ ƉůĂĐĞĚ ǁŝƚŚŝŶ ƚŚĞ ůŽŐŽ͘ EŽƐƚĂůŐŝĂ͕ KůĚͲ ƐĐŚŽŽů͕ ,ĞƌŝƚĂŐĞ ǁĞƌĞ ƚŚĞ ǀĂůƵĞƐ ƚŚĞ ďƌĂŶĚ ĨŽĐƵƐĞĚ ŽŶ ƚŽ ďƵŝůĚ Ă ŚŝŐŚ ƌĞĐĂůů ǀĂůƵĞ ŝŶ ŵĂƌŬĞƚ͕ ĂŶĚ ƚŚƵƐ ƚŚĞ ƉƌŽĚƵĐƚ ĚĞƐŝŐŶ ǁĂƐ ĂŶ ŝŵƉŽƌƚĂŶƚ ĂƐƉĞĐƚ ŝŶ ƚŚĞ ŵĂƌŬĞƟŶŐ ƐƚƌĂƚĞŐLJ͘

What’s the brand’s USP? Sohrab Sitaram & Aman Arora: dŚĞ h^W ŽĨ ƚŚĞ ďƌĂŶĚ ŝƐ ƚŚĞ 'ůĂƐƐ ŽƩůĞ ĂŶĚ ƚŚĞ ĂŐĞͲ ŽůĚ ƐƉĞĐŝĂůƚLJ ŽĨ <ĞǀĞŶƚĞƌƐ ʹ ƚŚĞ ƌĞĐŝƉĞ͊ /ƚ ŝƐ ŽīĞƌŝŶŐ ƚŚĞ ƚƌĂĚŝƟŽŶĂů ƌĞĐŝƉĞƐ ǁŚŝĐŚ ĂƌĞ ĐĂůůĞĚ ƚŚĞ ĐůĂƐƐŝĐ ƐŚĂŬĞƐ͕ ƚŚŝĐŬ ŵŝůŬƐŚĂŬĞƐ ƚŚĂƚ ĂƌĞ ŵŽƌĞ ĂƐƉŝƌĂƟŽŶĂů͕ ƚŚĞ ĨƌƵŝƚLJ ƌĂŶŐĞ ǁŚŝĐŚ ŝƐ ĨƵůů ŽĨ ĨƌƵŝƚƐ ĂŶĚ ƚŚĞŶ ǁĞ ŚĂǀĞ Ă ůŝƩůĞ ƌĂŶŐĞ ĨŽƌ ŬŝĚƐ ;ďƵďďůĞŐƵŵ ŇĂǀŽƌͿ ǁŚŝĐŚ ĂƌĞ ƚŚĞ ĨƵŶ ƐŚĂŬĞƐ͘ ƉĂƌƚ ĨƌŽŵ ƚŚŝƐ͕ ǁĞ ĂůƐŽ ŚĂǀĞ ĐŽůĚ ĐŽīĞĞ͕ ǁŚŝĐŚ ĞǀĞƌLJďŽĚLJ ůŽǀĞƐ͘ ŶĚ ƚŚĞ ĨĂĐƚ ƚŚĂƚ ƚŚĞ ďƌĂŶĚ ĐĂƌƌŝĞƐ ǁŝƚŚ ŝƚ Ă ŶŽƐƚĂůŐŝĐ ĨĞĞů ĂŶĚ ǀŝďĞ͘

As you are currently present in very selected cities, how do you plan to capture pan-India?

Sohrab Sitaram & Aman Arora: ƵƌƌĞŶƚůLJ͕ ǁĞ ŚĂǀĞ ƚŚĞ ŵŽŶŽƉŽůLJ ŝŶ ƚŚŝƐ ƐƉĂĐĞ ĂƐ ƚŚĞƌĞ ŝƐ ŶŽ ŽƚŚĞƌ ďƌĂŶĚ ƚŚĂƚ ƐƉĞĐŝĮĐĂůůLJ ĨŽĐƵƐĞƐ ŽŶ ŵŝůŬƐŚĂŬĞƐ͘ dŚĞ ŐƌŽǁƚŚ ƐƚƌĂƚĞŐLJ ǁĂƐ ĮƌƐƚ ƚŽ ĞƐƚĂďůŝƐŚ Ă ĨŽƌŵŝĚĂďůĞ ƉƌĞƐĞŶĐĞ ŝŶ ŶŽƌƚŚ /ŶĚŝĂ ǁŚĞƌĞ ĐƵƌƌĞŶƚůLJ ǁĞ ŚĂǀĞ ĂĐĐŽŵƉůŝƐŚĞĚ ϳϬй ŽĨ ŽƵƌ ƚĂƌŐĞƚĞĚ ďƵĚŐĞƚƐ͘ dŚĞ ŶĞdžƚ ƐƚĂŐĞ ŝŶǀŽůǀĞƐ ĐƌĞĂƟŶŐ ƉƌĞƐĞŶĐĞ ŝŶ Ăůů ƚŚĞ ŵĞƚƌŽƉŽůŝƚĂŶ ĐŝƟĞƐ ĨŽůůŽǁĞĚ ďLJ ƟĞƌ Ϯ ĐŝƟĞƐ͘ dŚĞ ƚŚŝƌĚ ƉŚĂƐĞ ŝƐ ƐĞƫŶŐ ƵƉ ŽƵƚůĞƚƐ ĂďƌŽĂĚ ŝŶ Ăůů ŵĂũŽƌ ŵĞƚƌŽƉŽůŝƚĂŶ ĐŝƟĞƐ ĂĐƌŽƐƐ ƚŚĞ ŐůŽďĞ͘ dŚĞ ĨŽƵƌƚŚ ƉŚĂƐĞ ǁŝůů ŝŶǀŽůǀĞ ƐĞƫŶŐ ƵƉ ŽƵƚůĞƚƐ ŝŶ ŵĂũŽƌ ƐƚĂƚĞƐ ŽĨ Ăůů ƚŚĞ ƉŽƚĞŶƟĂů ĐŝƟĞƐ ĂĐƌŽƐƐ ƚŚĞ ŐůŽďĞ ĂŶĚ ƟĞƌ ϯ ĐŝƟĞƐ ŝŶ /ŶĚŝĂ͘ tĞ ŚĂǀĞ ĞƐƚĂďůŝƐŚĞĚ ŽƵƌ ƉƌĞƐĞŶĐĞ ŝŶ EĞƉĂů͕ ĂŶĚ ĂƌĞ ƐĞƫŶŐ ƵƉ ŽƉĞƌĂƟŽŶƐ ŝŶ <ĞŶLJĂ ĂƐ ǁĞůů͘ tĞ ŚĂǀĞ ĮŶĂůŝnjĞĚ ĞdžƉĂŶƐŝŽŶ ŝŶ ƵďĂŝ͕ ^ŚĂƌũĂŚ͕ ĂůŝĨŽƌŶŝĂ ĂŶĚ ^ǁĞĚĞŶ͘ ĚĚŝƟŽŶĂůůLJ͕ ǁĞ ĂƌĞ ĂůƐŽ ŝŶ ƚĂůŬƐ ƚŽ ĞƐƚĂďůŝƐŚ ƉƌĞƐĞŶĐĞ ŝŶ ĐŽƵŶƚƌŝĞƐ ůŝŬĞ DĂůĚŝǀĞƐ͕ ^ƌŝ >ĂŶŬĂ͕ DĂůĂLJƐŝĂ͕ ĂŶĚ ^ŝŶŐĂƉŽƌĞ͘

CELERITY • May 2017 | Ϯϵ

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WASTE

ŶĚŝĂ͛Ɛ ŐƌŽǁŝŶŐ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĂŵďŝƟŽŶ ŝƐ ŐŽŝŶŐ ƚŽ ďƌŝŶŐ ŐůŽďĂů ŝƐƐƵĞƐ ŽĨ ĞdžĐĞƐƐŝǀĞ ǁĂƐƚĞ ǁŝƚŚ ŝƚ͘ /Ŷ ƌĞƐƉŽŶƐĞ ƚŽ ƚŚŝƐ͕ 'ŽĚƌĞũ Θ ŽLJĐĞ ŝƐ ŵŽǀŝŶŐ ƚŽǁĂƌĚƐ Ă ĐŝƌĐƵůĂƌ ĞĐŽŶŽŵLJ ďLJ ĐŽŶƐŝĚĞƌŝŶŐ ŝŶĚƵƐƚƌŝĂů ǁĂƐƚĞ ĂƐ Ă ǀĂůƵĂďůĞ ƌĞƐŽƵƌĐĞ͘ dŚĞ ƚĞĂŵ ďĞŚŝŶĚ ƚŚĞ ĂŵďŝƟŽƵƐ ƉƌŽũĞĐƚ ĂĚŽƉƚĞĚ Ă ƵŶŝƋƵĞ ĂƉƉƌŽĂĐŚ͕ ŵŽǀŝŶŐ ƚŽǁĂƌĚƐ Ă ŵŽƌĞ ƐƵƐƚĂŝŶĂďůĞ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƉƌĂĐƟĐĞ ďLJ ƚĂŬŝŶŐ ĂĐĐŽƵŶƚĂďŝůŝƚLJ ŽĨ ŝƚƐ ŽǁŶ ĨŽŽƚƉƌŝŶƚ ĂŶĚ ďĞŝŶŐ ƚƌĂŶƐƉĂƌĞŶƚ ĂďŽƵƚ ǁĂƐƚĞ ŐĞŶĞƌĂƟŽŶ͘ dŚĞ WƵŶĈŚ WƌŽũĞĐƚ͕ ŝŶĐƵďĂƚĞĚ ďLJ ƚŚĞ ͚/ŶŶŽǀĂƟŽŶ Θ ĞƐŝŐŶ ĞŶƚƌĞ͛ Ăƚ 'ŽĚƌĞũ Θ ŽLJĐĞ ŝŶ /ŶĚŝĂ͕ ĐĂŵĞ ƚŽ ůŝĨĞ ŝŶ &ĞďƌƵĂƌLJ ϮϬϭϱ ƚŽ ĂĚĚƌĞƐƐ ƚŚĞƐĞ ŝƐƐƵĞƐ͘ Ɛ ŝŶŝƟĂƚŽƌƐ ŽĨ ƚŚĞ WƵŶĈŚ WƌŽũĞĐƚ͕ ƚŚĞ ƚĞĂŵ͛Ɛ ĞŵƉŚĂƐŝƐ ƌĞǀŽůǀĞƐ ĂƌŽƵŶĚ ĚĞǀĞůŽƉŝŶŐ ĂůƚĞƌŶĂƟǀĞ ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ ŶŽŶͲŚĂnjĂƌĚŽƵƐ ŝŶĚƵƐƚƌŝĂů ǁĂƐƚĞ ƚŚƌŽƵŐŚ ŵĂƚĞƌŝĂů ĚĞƐŝŐŶ ĂŶĚ ƌĞƐĞĂƌĐŚ͘

The germination seed ΎWƵŶĈŚ ŝƐ ĂŶ ĂŶĐŝĞŶƚ ^ĂŶƐŬƌŝƚ ƚĞƌŵ ƚŚĂƚ ůŝƚĞƌĂůůLJ ŵĞĂŶƐ ͚ĂŐĂŝŶ͕͛ ĐŽŵŝŶŐ ĨƵůů ĐLJĐůĞ͘ dŚĞ WƵŶĈŚ WƌŽũĞĐƚ ďLJ 'ŽĚƌĞũ Θ ŽLJĐĞ ;'Ŷ Ϳ ŝƐ Ă ƵŶŝƋƵĞ ĂƉƉƌŽĂĐŚ ƚŽ ĐƌĞĂƟŶŐ ĂŶ ĂůƚĞƌŶĂƟǀĞ ŐůŽďĂů ŵĂƚĞƌŝĂů ůŝďƌĂƌLJ ƵƐŝŶŐ ŝŶĚƵƐƚƌŝĂů ǁĂƐƚĞ͕ ĐŽŶǀĞƌƐŝŽŶ ƉƌŽĐĞƐƐĞƐ ĂŶĚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĞdžƉĞƌƟƐĞ͘ tĞ ǁŽƌŬ ǁŝƚŚ ƚŚĞ ĂƐƐƵŵƉƟŽŶ ƚŚĂƚ ǁĂƐƚĞ ŝƐ ŶŽƚ ͚ďĂĚ ƐƚƵī͛ Žƌ ƚƌĂƐŚ͕ ƌĂƚŚĞƌ ƌĞŵŶĂŶƚƐ ĨƌŽŵ ĂŶLJ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƉƌŽĐĞƐƐ͘ Ɛ ƐƵĐŚ͕ ƚŚŝƐ ŶĞǁ ƉĂůĞƩĞ ŽĨ ŵĂƚĞƌŝĂůƐ ĐĂŶ ďĞ ƉƵƚ ƚŽ ĐƌĞĂƟǀĞ ƵƐĞ ŝŶ ŶĞǁ ƐŽƌƚƐ ŽĨ ƉƌŽĚƵĐƚƐ ĂŶĚ ĂƉƉůŝĐĂƟŽŶƐ͘ tĞ ƐƚƌŝǀĞ ƚŽ ƌĞƐƉŽŶƐŝďůLJ ƵƉĐLJĐůĞ ĞǀĞƌLJ ƟŵĞ͘ ZŝƐŝŶŐ ĐŽŶƐƵŵƉƟŽŶ ĂŶĚ ĚĞĐƌĞĂƐŝŶŐ ŶĂƚƵƌĂů ƌĞƐŽƵƌĐĞƐ ƌĞƋƵŝƌĞ ŵĂŶLJ ŶĞǁ ĂŶĚ ŝŶŶŽǀĂƟǀĞ ĂƉƉƌŽĂĐŚĞƐ ǁŝƚŚŝŶ ƚŚĞ ďƵƐŝŶĞƐƐ ŽĨ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͘ 'ůŽďĂůůLJ͕ ĐŽŵŵĞŶĚĂďůĞ ǁŽƌŬ ŝƐ ďĞŝŶŐ ĚŽŶĞ ƚŽ ĐŽŶƚĂŝŶ ŝƚƐ ŝŵƉĂĐƚ ŽŶ ƚŚĞ ĞŶǀŝƌŽŶŵĞŶƚ͘ WƵŶĈŚ ŝƐ Ă ĚŝīĞƌĞŶƚ

ƌĞƐŽƵƌĐĞ ĚĞƉůĞƟŽŶ ƚŽ ĚŝƐƉŽƐĂů͘ WƵŶĈŚ ǁĂƐ ĐƌĞĂƚĞĚ Ăƚ ƚŚĞ ĞƐŝŐŶ Θ dĞĐŚŶŽůŽŐLJ 'ƌŽƵƉ Ăƚ ƚŚĞ 'Θ /ŶŶŽǀĂƟŽŶ ĂŶĚ ĞƐŝŐŶ ĞŶƚĞƌ ;/ Ϳ ƚŽ ƉƌŽĂĐƟǀĞůLJ ĐŽƵŶƚĞƌ ƌĂƉŝĚ ƌĞƐŽƵƌĐĞ ĚĞƉůĞƟŽŶ͘ ŵƵůƟͲĨĂĐĞƚĞĚ ƚĞĂŵ ƌĂŶŐŝŶŐ ĨƌŽŵ ĚĞƐŝŐŶĞƌƐ͕ ĞŶŐŝŶĞĞƌƐ ĂŶĚ ŵĂŬĞƌƐ ĞdžƉůŽƌĞĚ ŽǀĞƌ ϲϬϬ ǁĂƐƚĞ ŵĂƚĞƌŝĂůƐ ŐĞŶĞƌĂƚĞĚ ŝŶ ƚŚĞ Ϯϱ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƉůĂŶƚƐ ŽĨ 'Ŷ ͘ dŚĞƐĞ ǁĂƐƚĞ ƚLJƉĞƐ ĂƌĞ ƌŝŐŽƌŽƵƐůLJ ĚŽĐƵŵĞŶƚĞĚ ĂŶĚ ĐĂƚĞŐŽƌŝƐĞĚ ǁŝƚŚ ŝŵƉŽƌƚĂŶƚ ĚĂƚĂ ŽŶ ĂƐƉĞĐƚƐ ƐƵĐŚ ĂƐ ƋƵĂŶƟƟĞƐ͕ ĐŽŵƉŽƐŝƟŽŶ͕ ƌĞƐĂůĞ ǀĂůƵĞ ĂŶĚ ĚŝƐƉŽƐĂů ƌŽƵƚĞ͘

Punāh is a unique approach to creating an alternative global material library using industrial waste and manufacturing expertise by Godrej & Boyce. Punāh is a different approach, which seeks to look at every facet of manufacturing to tackle the issue of rising consumption and decreasing natural resources at its root. Giving a sneak peek into the project possibilities & opportunistic paradigms, Hemmant Jha, Chief Design Officer – Innovation & Design Center, Godrej & Boyce Mfg. Co. Ltd., enlightens us on the sustainable expanse ahead… ĂƉƉƌŽĂĐŚ ǁŚŝĐŚ ƐĞĞŬƐ ƚŽ ůŽŽŬ Ăƚ ĞǀĞƌLJ ĨĂĐĞƚ ŽĨ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƚŽ ƚĂĐŬůĞ ƚŚĞ ŝƐƐƵĞ Ăƚ ŝƚƐ ƌŽŽƚ͘ 'ŽĚƌĞũ ƌĞĐŽŐŶŝnjĞƐ ƚŚĂƚ /ŶĚŝĂ͛Ɛ ŐƌŽǁŝŶŐ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĂŵďŝƟŽŶ ǁŝůů ďƌŝŶŐ ǁŝƚŚ ŝƚ ŐůŽďĂů ŝƐƐƵĞƐ ŽĨ ǁĂƐƚĞ͕ ĨƌŽŵ ƌĂƉŝĚ

Challenges along the way ^ŝŶĐĞ ǁĞ͛ƌĞ ǁŽƌŬŝŶŐ ĂĐƌŽƐƐ ƐŽ ŵĂŶLJ ŝŶĚƵƐƚƌŝĞƐ ĂŶĚ ƐŽ ŵĂŶLJ ŵĂƚĞƌŝĂůƐ͕ ũƵƐƚ ĐŽůůĞĐƟŶŐ ƌĂǁ ŝŶĨŽƌŵĂƟŽŶ ŽŶ ĞĂĐŚ ŝŶ Ă ƌŝŐŽƌŽƵƐ ǁĂLJ ǁĂƐ ĂŶ ŝŶĐƌĞĚŝďůĞ ĞīŽƌƚ͘ ^ƚĂŶĚĂƌĚŝnjĂƟŽŶ ŽĨ ƐLJƐƚĞŵƐ ĨŽƌ ĚŽĐƵŵĞŶƟŶŐ ǁĂƐƚĞ ĂĐƌŽƐƐ Ăůů ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƉůĂŶƚƐ ǁĂƐ ŽŶĞ ŽĨ ƚŚĞ ŝŶŝƟĂů ĐŚĂůůĞŶŐĞƐ ĂƐ ĞĂĐŚ ƉůĂŶƚ ǁĂƐ ĨŽůůŽǁŝŶŐ ŝƚƐ ŽǁŶ ƐLJƐƚĞŵƐ͘ ŶĚ ƐŝŶĐĞ Ă ƉƌŽũĞĐƚ ŽĨ ƚŚŝƐ ƐĐĂůĞ ŝƐ ŶĞǁ ƚŽ ƚŚĞ ǁŽƌůĚ͕ ǁĞ͛ǀĞ ŚĂĚ ƚŽ ĐƌĞĂƚĞ ŽƵƌ ŽǁŶ ŝŶƚĞƌŶĂů ƐLJƐƚĞŵƐ ƚŽ ĞŶĂďůĞ ŝƚ͘

Tangible gains achieved ^ƵƐƚĂŝŶĂďŝůŝƚLJ ŚĂƐ ďĞĞŶ ĂŶ ŝŶƚĞŐƌĂů ƉĂƌƚ ŽĨ 'ŽĚƌĞũ͛Ɛ ĞŶĚĞĂǀŽƌ ƚŽ ƌĞͲŝŶǀĞŶƚ ŝƚƐĞůĨ ĐŽŶƟŶƵĂůůLJ ƚŽ ŵĞĞƚ ƚŚĞ ĐŚĂůůĞŶŐĞƐ ŽĨ ƚŚĞ ĨƵƚƵƌĞ͘ dŚƌŽƵŐŚ ƚŚŝƐ ƉƌŽũĞĐƚ͕ ǁĞ ĂƌĞ ĞŶĐŽƵƌĂŐŝŶŐ Ă ĚĞĞƉĞƌ ƵŶĚĞƌƐƚĂŶĚŝŶŐ ŽĨ

Godrej recognizes that India’s growing manufacturing ambition will bring with it global issues of waste, from rapid resource depletion to disposal. Punāh was launched by the Innovation and Design Center (IDC) at Godrej & Boyce to proactively counter rapid resource depletion.

ϯϬ | CELERITY • May 2017

Inside_Mfinal.indd 30

02/05/2017 11:56:53 AM

GAMECHANGER

ƐƵƐƚĂŝŶĂďŝůŝƚLJ͘ dŚŝƐ ƵůƟŵĂƚĞůLJ ƌĞŇĞĐƚƐ ŝŶ ƚŚĞ ĂƉƉƌŽĂĐŚ ƚŽ ŝŶĚƵƐƚƌŝĂů ǁĂƐƚĞ ĂŶĚ ŝƚƐ ŵĂŶĂŐĞŵĞŶƚ͘ tĞ ĂƌĞ ĚĞƐŝŐŶŝŶŐ ƉƌŽĐĞƐƐĞƐ ƚŽ ĨŽĐƵƐ ŽŶ ĞůŝŵŝŶĂƟŽŶ ŽĨ ǁĂƐƚĞ ǁŚĞƌĞǀĞƌ ĨĞĂƐŝďůĞ͘ tĞ ĂƌĞ ĂůƐŽ ƉƌŽŵŽƟŶŐ ƵƐĂŐĞ ŽĨ ǁĂƐƚĞ ŵĂƚĞƌŝĂů ŝŶƐƚĞĂĚ ŽĨ ǀŝƌŐŝŶ ŵĂƚĞƌŝĂůƐ͘ WƵŶĈŚ ŵĂŬĞƐ ƵƐ ƚŚŝŶŬ ĚŝīĞƌĞŶƚůLJ ĂďŽƵƚ ǁĂƐƚĞ͗ භ hƐĞĚ ĂƐ ŝƐ͕ ǁĂƐƚĞ ĐĂŶ ďĞ Ă ŶĞǁ ƉĂůĞƩĞ ŽĨ ŵĂƚĞƌŝĂůƐ ĨŽƌ ĚĞƐŝŐŶĞƌƐ භ dƌĂŶƐĨŽƌŵ ͬ ƌĞĐŽŶƐƟƚƵƚĞ ŝƚ ŝŶƚŽ ƐŽŵĞƚŚŝŶŐ ƵƐĂďůĞ ŝŶ ĐŽŶǀĞŶƟŽŶĂů processes භ &ŝŐƵƌĞ ŽƵƚ ŚŽǁ ƚŽ ƌĞĚƵĐĞ ŝƚ ƐŝŐŶŝĮĐĂŶƚůLJ ĂŶĚ ͬ Žƌ ƌĞŵŽǀĞ ŝƚ ĐŽŵƉůĞƚĞůLJ͘

Sustainability quotient tĞ ŚĂǀĞ ƐĞĞŶ ƚŚĞ ǁŽƌĚƐ ǭƐƵƐƚĂŝŶĂďŝůŝƚLJ͛ ĂŶĚ ǭŐƌĞĞŶ͛ ƵƐĞĚ ůŽŽƐĞůLJ ĂŶĚ ƵƐĞĚ ŽŌĞŶ͘ /Ŷ ĐŽŵŵŽŶ ƵƐĂŐĞ͕ ƚŚĞƐĞ ƚĞƌŵƐ ďĞĐŽŵĞ ŵĞĂŶŝŶŐůĞƐƐ ƵŶůĞƐƐ ƉĞŽƉůĞ ŚĂǀĞ Ă ĨƌĂŵĞ ŽĨ ƌĞĨĞƌĞŶĐĞ Žƌ ĐŽŶƚĞdžƚ ǁŝƚŚŝŶ ǁŚŝĐŚ ƚŽ ƵŶĚĞƌƐƚĂŶĚ ƚŚĞŝƌ ƚƌƵĞ ŵĞĂŶŝŶŐ ĂŶĚ ǀĂůƵĞ͘ LJ ƋƵŝĞƚůLJ ĂŶĚ ĐŽŶƐŝƐƚĞŶƚůLJ ŝŶƚĞŐƌĂƟŶŐ ŽƵƌ ǁŽƌŬ ŝŶƚŽ ŵĂŝŶƐƚƌĞĂŵ ƉƌŽĚƵĐƚƐ͕ ǁĞ ǁŝůů͕ ŽǀĞƌ Ă ƉĞƌŝŽĚ ŽĨ ƟŵĞ ƐŚŽǁ ŚŽǁ ƚŚĞƐĞ ŝĚĞĂƐ ĐĂŶ ďĞ ďƌŽƵŐŚƚ ƚŽ ůŝĨĞ ŝŶ Ă ŵĞĂŶŝŶŐĨƵů ǁĂLJ͘

G&B makes everything from locks to satellites, from a wide, wide range of materials ranging from wood to steel to carbon fiber composites, in quantities that range from a few grams to hundreds of tonnes - so this is quite an undertaking - quite possibly the first of its kind anywhere at this scale. LJŽƵŶŐ ĚĞƐŝŐŶĞƌƐ ĞǀĞƌLJ LJĞĂƌ͕ ŚĞůƉ ƚŚĞŵ ĚĞǀĞůŽƉ ƚŚĞŝƌ ŝĚĞĂƐ ƚŚƌŽƵŐŚ ŵĞŶƚŽƌƐŚŝƉ͕ ƉƌŽƚŽƚLJƉŝŶŐ ƌĞƐŽƵƌĐĞƐ ;ŵĂĐŚŝŶĞƐ͕ ŵĂƚĞƌŝĂůƐ͕ ƉƌŽĐĞƐƐĞƐͿ ĂŶĚ ŵĂŬĞ ƚŚĞƐĞ ŝĚĞĂƐ ƌĞĂů͘ dŚĞ ǁŽƌŬ ŝƐ ĚŽĐƵŵĞŶƚĞĚ͕ ĂŶĚ ƚŚĞ ǁŽƌŬ ĚŽŶĞ ĚƵƌŝŶŐ ƚŚĞ LJĞĂƌ͕ ŝŶĐůƵĚŝŶŐ ĮŶŝƐŚĞĚ ƉƌŽƚŽƚLJƉĞƐ ĂƌĞ ƐŚŽǁĐĂƐĞĚ͕ ĂůŽŶŐ ǁŝƚŚ ƚŚĞ ĚĞƐŝŐŶĞƌƐ ƚŚĞŵƐĞůǀĞƐ͕ Ăƚ ƚŚĞ /ŶĚŝĂ ĞƐŝŐŶ ŝŶ ĞůŚŝ͘ WĂƌƟĐƵůĂƌůLJ ƉƌŽŵŝƐŝŶŐ ƌĞƐƵůƚƐ ĂƌĞ ƚŚĞŶ ƚƵƌŶĞĚ ŝŶƚŽ ƐĂůĞĂďůĞ ĐŽůůĞĐƟŽŶƐ ŝŶ ƉĂƌƟĐŝƉĂƟŽŶ ǁŝƚŚ 'Θ ďƵƐŝŶĞƐƐĞƐ ĂŶĚ ďƌŽƵŐŚƚ ŝŶƚŽ ƚŚĞ ǁŽƌůĚ ĨŽƌ Ă ůĂƌŐĞƌ ĂƵĚŝĞŶĐĞ ƚŽ ĞdžƉĞƌŝĞŶĐĞ ĂŶĚ ĞŶũŽLJ͘

Collaborating for a better future 'Θ ŵĂŬĞƐ ĞǀĞƌLJƚŚŝŶŐ ĨƌŽŵ ůŽĐŬƐ ƚŽ ƐĂƚĞůůŝƚĞƐ͕ ĨƌŽŵ Ă ǁŝĚĞ͕ ǁŝĚĞ

Learnings gained Ɛ ŝŶŝƟĂƚŽƌƐ ŽĨ ƚŚĞ WƵŶĈŚ WƌŽũĞĐƚ͕ ǁĞ ŚĂǀĞ ĨŽĐƵƐĞĚ ŽŶ ĚĞǀĞůŽƉŝŶŐ ĂůƚĞƌŶĂƟǀĞ ĂƉƉůŝĐĂƟŽŶƐ ĨŽƌ ŶŽŶͲŚĂnjĂƌĚŽƵƐ ŝŶĚƵƐƚƌŝĂů ǁĂƐƚĞ ƚŚƌŽƵŐŚ ŵĂƚĞƌŝĂů ĚĞƐŝŐŶ ĂŶĚ ƌĞƐĞĂƌĐŚ͘ tĞ Ăŝŵ ƚŽ ĂĚŽƉƚ Ă njĞƌŽͲǁĂƐƚĞ ƉŽůŝĐLJ ĂĐƌŽƐƐ Ăůů ƚŚĞ 'ŽĚƌĞũ Θ ŽLJĐĞ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƐŝƚĞƐ͘ dŚĞ ĂƉƉůŝĐĂƟŽŶƐ ŽĨ ƚŚĞ ǁĂƐƚĞ ŵĂƚĞƌŝĂů ĂƌĞ Ă ƌĞƐƵůƚ ŽĨ ŽƵƌ ĞdžƚĞŶƐŝǀĞ ƌĞƐĞĂƌĐŚ ŽŶ ŽǀĞƌ ϲϬϬ ŵĂƚĞƌŝĂůƐ ĂŶĚ ƐĞǀĞƌĂů ĐŽůůĂďŽƌĂƟŽŶƐ ǁŝƚŚ ĚŝīĞƌĞŶƚ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƚĞĂŵƐ Ăƚ 'ŽĚƌĞũ Θ ŽLJĐĞ ĂƐ ǁĞůů ĂƐ ƐŬŝůůĞĚ ĐƌĂŌƐŵĞŶ ĂŶĚ ĚĞƐŝŐŶĞƌƐ ĂĐƌŽƐƐ /ŶĚŝĂ͘ tĞ ŚĂǀĞ ĂůƐŽ ůĞĂƌŶĞĚ ƚŚĂƚ ŶŽŶĞ ŽĨ ƚŚŝƐ ŝƐ ĞĂƐLJ͕ ĂŶĚ ƚŚĂƚ ŝƚ ŝƐ ŽŶůLJ ƚŚƌŽƵŐŚ ĐŽŶƐƚĂŶƚ͕ ĐŽŶƐŝƐƚĞŶƚ͕ ĐŽůůĂďŽƌĂƟǀĞ ǁŽƌŬ ƚŚĂƚ ǁĞ ĐĂŶ ŵĞĂŶŝŶŐĨƵůůLJ ĚĞƉůŽLJ ƚŚĞ ĨƌƵŝƚƐ ŽĨ ƚŚĞ WƵŶĈŚ ŝŶŝƟĂƟǀĞ Ăƚ ƐĐĂůĞ͘ WƵŶĈŚ ŝƐ ĂŶ ĞdžĂŵƉůĞ ŽĨ ŚŽǁ ƐƵƐƚĂŝŶĂďŝůŝƚLJ ŝƐ Ă ŵƵůƟͲůĂLJĞƌĞĚ ƐƵďũĞĐƚ ĂŶĚ ĞdžĐŝƟŶŐ ĚĞƐŝŐŶ ĐŚĂůůĞŶŐĞ͘

Innovations ahead 'ŽĚƌĞũ ĞƐŝŐŶ >Ăď͕ ŝŶ ŝƚƐ ϯƌĚ LJĞĂƌ ŽĨ ŽƉĞƌĂƟŽŶ͕ ĂŝŵƐ ƚŽ ďƌŝŶŐ ƚŚĞ ĐƌĞĂƟǀĞ ĞīŽƌƚƐ ŽĨ LJŽƵŶŐ /ŶĚŝĂŶ ĚĞƐŝŐŶĞƌƐ ƚŽ ůŝĨĞ͘ dŚƌŽƵŐŚ ĂŶ ŽƉĞŶ ĐŽŵƉĞƟƟŽŶ͕ ǁĞ ƐĞůĞĐƚ ƚĞŶ ƉƌŽŵŝƐŝŶŐ

Developing products using industrial waste provided by the Punāh team was a step forward in exploring our instinct to revalue discarded materials in surprising ways. We create to ignite a dialogue, which challenges the idea of consumption/making playful collections, which are portals towards a more conscious way of being.

Mia Morikawa, Creative Director, 11.11

ƌĂŶŐĞ ŽĨ ŵĂƚĞƌŝĂůƐ ƌĂŶŐŝŶŐ ĨƌŽŵ ǁŽŽĚ ƚŽ ƐƚĞĞů ƚŽ ĐĂƌďŽŶ ĮďĞƌ ĐŽŵƉŽƐŝƚĞƐ͕ ŝŶ ƋƵĂŶƟƟĞƐ ƚŚĂƚ ƌĂŶŐĞ ĨƌŽŵ Ă ĨĞǁ ŐƌĂŵƐ ƚŽ ŚƵŶĚƌĞĚƐ ŽĨ ƚŽŶŶĞƐ Ͳ ƐŽ ƚŚŝƐ ŝƐ ƋƵŝƚĞ ĂŶ ƵŶĚĞƌƚĂŬŝŶŐ Ͳ ƋƵŝƚĞ ƉŽƐƐŝďůLJ ƚŚĞ ĮƌƐƚ ŽĨ ŝƚƐ ŬŝŶĚ ĂŶLJǁŚĞƌĞ Ăƚ ƚŚŝƐ ƐĐĂůĞ͘ dŚƌŽƵŐŚ ƌĞƐĞĂƌĐŚ ĂŶĚ ĞdžƉĞƌŝŵĞŶƚĂƟŽŶ͕ ƚŚĞ ƚĞĂŵ ŚĂƐ ĚĞǀĞůŽƉĞĚ ŶĞǁ ŵĂƚĞƌŝĂůƐ ƵƐŝŶŐ ƚŚĞ ĚŝǀĞƌƐĞ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĨĂĐŝůŝƟĞƐ ĂŶĚ ĞdžƉĞƌƟƐĞ ŽĨ ƐŬŝůůĞĚ ǁŽƌŬĞƌƐ͘ dŚŝƐ ǁŝůů ďĞ ŵĂĚĞ ĂǀĂŝůĂďůĞ ƚŽ ƚŚĞ ǁŽƌůĚ ʹ ŽƚŚĞƌ ĐŽŵƉĂŶŝĞƐ͕ ƐĐŚŽŽůƐ ĂŶĚ ƵŶŝǀĞƌƐŝƟĞƐ͕ ŝŶĚŝǀŝĚƵĂůƐ ŝŶ ƚŚĞ ĨŽƌŵ ŽĨ ĂŶ ŽƉĞŶ ƐŽƵƌĐĞ ůŝďƌĂƌLJ ŽĨ ŵĂƚĞƌŝĂůƐ ĂŶĚ ƉƌŽĐĞƐƐĞƐ͘ tĞ ǁŝůů ŝŶǀŝƚĞ ŽƚŚĞƌƐ ƚŽ ĐŽŶƚƌŝďƵƚĞ ĂŶĚ ŚĞůƉ ŵĂŬĞ ŝƚ ƐƚƌŽŶŐĞƌ͘ dŚĞ / ƚĞĂŵ ŝƐ ĂůƐŽ ĐŽůůĂďŽƌĂƟŶŐ ǁŝƚŚ ƉƌŽŐƌĞƐƐŝǀĞ ĚĞƐŝŐŶ ĐŽŵƉĂŶŝĞƐ ĂŶĚ ŝŶĚŝǀŝĚƵĂůƐ ŝŶ ĚŝīĞƌĞŶƚ ƐĞĐƚŽƌƐ ƚŽ ĐŽŶǀĞƌƚ ƚŚĞƐĞ ŶĞǁ ŵĂƚĞƌŝĂůƐ ŝŶƚŽ ƉƌŽĚƵĐƚƐ͘ /Ŷ ĐŽŶĐůƵƐŝŽŶ͕ WƵŶĈŚ ŝƐ Ă ƚǁŽͲƐŝĚĞĚ ĂƉƉƌŽĂĐŚ ƚŽ ŝŶĚƵƐƚƌŝĂů ǁĂƐƚĞͲ ďƵŝůĚŝŶŐ Ă ǀŝĂďůĞ ďƵƐŝŶĞƐƐ ƉůĂƞŽƌŵ ĂďůĞ ƚŽ ŐĞŶĞƌĂƚĞ Ă ƌĞůĞǀĂŶƚ ŝŵƉĂĐƚ ŽŶ 'ŽĚƌĞũ ĂŶĚ ĞŶĐŽƵƌĂŐŝŶŐ Ă ĐƵůƚƵƌĂůͲƐŚŝŌ ĂŵŽŶŐƐƚ ĞŶĚ ĐŽŶƐƵŵĞƌƐ͕ ĞdžƉŽƐŝŶŐ ƚŚĞŵ ƚŽ ƚŚĞ ŵĂƚĞƌŝĂů ƐƚƌĞĂŵůŝŶĞ ƚŚĂƚ ŐŽĞƐ ŝŶƚŽ ĞǀĞƌLJĚĂLJ ƉƌŽĚƵĐƚƐ͕ ŵĂŬŝŶŐ ĐŽŶƐƵŵĞƌƐ ĂǁĂƌĞ ĂŶĚ ĚĞŵĂŶĚ ŵŽƌĞ ĨƌŽŵ ƚŚĞ ĞĐŽƐLJƐƚĞŵ ƐƵƌƌŽƵŶĚŝŶŐ ƚŚŽƐĞ ƉƌŽĚƵĐƚƐ͘

Hemmant believes that Good Design is about finding creative and meaningful solutions to complex problems. The CDO sets standards and guidelines for design, delivers high quality designs to businesses and drives excellence in industrial and engineering design for all products that G&B manufactures and sells. This covers design and materials language, engineering design efficiency, technology roadmaps, and product sourcing strategies. Hemmant received his Master of Architecture degree from Yale University, and his undergraduate degree from the School of Planning and Architecture, New Delhi.

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FOCUS

DISRUPTION IS HERE TO STAY - ARE YOU PREPARED? High performance supply chains have been created through trade liberalization, globalization, advances in logistics & communication networks and soft infrastructure developed & implemented by software companies and business consultants. Now the high technology start-ups have taken over the valuation, job creation and consumer favour.

The incumbents thinking that the current scenario is a passing hype and ignore the rising trends may face peril. It is time for all supply chain and logistics companies for revisiting their business models and act strategically.

I

Ŷ ƚŚĞ ůĂƐƚ ƚŚƌĞĞ ĚĞĐĂĚĞƐ͕ ĐĂƌĞĨƵůůLJ ĐƌĂŌĞĚ ŐůŽďĂůŝnjĂƟŽŶ ƉŽůŝĐŝĞƐ ĨŽƌ ƌĞĚƵĐŝŶŐ ƚŚĞ ƚƌĂĚĞ ďĂƌƌŝĞƌƐ ĂŶĚ ƚŚĞ ĨƌĞĞ ĞdžĐŚĂŶŐĞ ŽĨ ŐŽŽĚƐ͕ ƐĞƌǀŝĐĞƐ͕ ĐĂƉŝƚĂů͕ ĂŶĚ ůĂďŽƵƌ Θ ĂĚǀĂŶĐĞƐ ŝŶ ƚŚĞ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ĂŶĚ ŝŶĨŽƌŵĂƟŽŶ ƚĞĐŚŶŽůŽŐŝĞƐ ŚĂǀĞ ƉůĂLJĞĚ ĞƐƐĞŶƟĂů ƌŽůĞƐ ŝŶ ĐƌĞĂƟŽŶ ŽĨ ŚŝŐŚ ƉĞƌĨŽƌŵĂŶĐĞ ƐƵƉƉůLJ ĐŚĂŝŶ ŶĞƚǁŽƌŬƐ͘ dŚĞLJ ŝŶĐƌĞĂƐĞĚ ƉƌŽĚƵĐƟǀŝƚLJ͕ ŽƉĞŶĞĚ ŵĂƌŬĞƚƐ͕ ĂŶĚ ĐƌĞĂƚĞĚ ŽƉƉŽƌƚƵŶŝƟĞƐ ĨŽƌ ďŝůůŝŽŶƐ ŽĨ ƉĞŽƉůĞ ƚŽ ŝŵƉƌŽǀĞ ƚŚĞŝƌ ůŝǀĞƐ͘

KƵƚƐŽƵƌĐŝŶŐ ƚŽ ůŽǁ ĐŽƐƚ ĐŽƵŶƚƌŝĞƐ ŚĂƐ ƌĞƐƵůƚĞĚ ŝŶ ĐƌĞĂƟŶŐ ŐƌŽǁŝŶŐ ĞŵĞƌŐŝŶŐ ŵĂƌŬĞƚƐ ĂŶĚ ďƵƌŐĞŽŶŝŶŐ ŵŝĚĚůĞ ĐůĂƐƐ͘ ^ĞǀĞƌĂů ƐŽŌǁĂƌĞ ĐŽŵƉĂŶŝĞƐ ƐƵĐŚ ĂƐ ^ W͕ KƌĂĐůĞ͕ / D ŚĂǀĞ ďƵŝůƚ ƐŽŌǁĂƌĞ ƉĂĐŬĂŐĞƐ ĂŶĚ ĐŽŶƐƵůƚĂŶƚƐ ĂŶĚ /d ĐŽŵƉĂŶŝĞƐ ŚĂǀĞ ŝŵƉůĞŵĞŶƚĞĚ ƚŚĞŵ͘ dŚĞ ďƵƐŝŶĞƐƐ ŵŽĚĞů ĨŽůůŽǁĞĚ ďLJ ƚŚĞƐĞ ƐƵĐĐĞƐƐĨƵů ĐŽŵƉĂŶŝĞƐ ŝƐ ƚŽ ƉŽƐƐĞƐƐ ƚĂŶŐŝďůĞ ĂƐƐĞƚƐ ŽĨ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ĂŶĚ ĚŝƐƚƌŝďƵƟŽŶ ĂŶĚ ǁŝŶ ƚŚƌŽƵŐŚ ƉƌŽĚƵĐƚ ŝŶŶŽǀĂƟŽŶ͕ ƐĐĂůĞ͕

ůĞĂŶ ĂŶĚ ĞĸĐŝĞŶƚ ƉƌŽĐĞƐƐĞƐ ĂŶĚ ďĞƩĞƌ ĞdžĞĐƵƟŽŶ͘ ŽŵƉĂŶŝĞƐ ĨĂǀŽƵƌ ͚ĐůŽƐĞĚ͛ ŝŶŶŽǀĂƟŽŶ ŵŽĚĞů ĂŶĚ ƐƵƉƉŽƌƚĞĚ ŽǁŶ ZΘ ͘ &ƵƌƚŚĞƌ͕ ůĂďŽƵƌ ƉƌŽƚĞĐƟŽŶƐ ;ŵŝŶŝŵƵŵ ǁĂŐĞ͕ ǁŽƌŬĞƌ ƐĂĨĞƚLJ͕ ŝŶƐƵƌĂŶĐĞ͕ ƵŶĞŵƉůŽLJŵĞŶƚ ďĞŶĞĮƚƐ͕ ĞƚĐ͘Ϳ ĂƌĞ ƉĂƌƚ ŽĨ ƚŚĞ ĞŵƉůŽLJĞƌ͛Ɛ ďƵƐŝŶĞƐƐ ŵŽĚĞů ĐŽƐƚ ƐƚƌƵĐƚƵƌĞ͘ dŚĞ ǀĂůƵĞ ƉƌŽƉŽƐŝƟŽŶ ĨŽůůŽǁĞĚ ďLJ ƚŚĞƐĞ ĐŽŵƉĂŶŝĞƐ ŝƐ ƚŽ ĚĞůŝǀĞƌ ƋƵĂůŝƚLJ ƉƌŽĚƵĐƚƐ ƚŽ ƚŚĞ ĐƵƐƚŽŵĞƌƐ ƚŚƌŽƵŐŚ ƚŚĞŝƌ ďƌŝĐŬ Θ ŵŽƌƚĂƌ ƌĞƚĂŝů ƉĂƌƚŶĞƌƐ ĂŶĚ ŵĂŬĞ ƉƌŽĮƚƐ͘

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FOCUS dŚĞ ƌŝƐĞ ŽĨ ƐŵĂƌƚ ƐƚĂƌƚͲƵƉƐ ƵƐŝŶŐ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ĂŶĚ ƚŚĞ ĐŚĂŶŐĞƐ ŝŶ ƚŚĞ ƉŽůŝƟĐĂů ĂŶĚ ĞĐŽŶŽŵŝĐ ƐĐĞŶĂƌŝŽƐ ĂƌŽƵŶĚ ƚŚĞ ǁŽƌůĚ ĂƌĞ ŚĞĂǀŝůLJ ĚŝƐƌƵƉƟŶŐ ƚŚĞ ƐƵƉƉůLJ ĐŚĂŝŶƐ͘ ŽŵƉĞƟƟŽŶ ĨĂĐĞĚ ďLJ ŝŶĐƵŵďĞŶƚƐ ŝƐ ŶŽƚ ĨƌŽŵ ǀĞƌƟĐĂů ŐŝĂŶƚƐ ďƵƚ ĨƌŽŵ Ă ŇĞĞƚ ŽĨ ŚŝŐŚ ƚĞĐŚ ƐƚĂƌƚͲƵƉƐ͘

Disruptive changes affecting the supply chains dŚĞƌĞ ĂƌĞ ƐĞǀĞƌĂů ĐŚĂŶŐĞƐ͕ ǁŚŝĐŚ ĂƌĞ ĚŝƐƌƵƉƟŶŐ ƚŚĞ ŝŶĐƵŵďĞŶƚƐ ƐƵƉƉůLJ ĐŚĂŝŶƐ͘ dŚĞƐĞ ŝŶĐůƵĚĞ ŝŶ ĂĚĚŝƟŽŶ ƚŽ ƚĞĐŚ ƐĂǀǀLJ LJŽƵŶŐ ĐƵƐƚŽŵĞƌƐ͗ EĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ŐŽǀĞƌŶŵĞŶƚ ƉŽůŝĐŝĞƐ͕ ĚŝŐŝƚĂů ƐƚĂƌƚͲƵƉƐ ĨƵŶĚĞĚ ďLJ ĚĞĞƉ ƉŽĐŬĞƚ ǀĞŶƚƵƌĞ ĐĂƉŝƚĂůŝƐƚƐ͕ ƌŝƐĞ ŽĨ ƐŚĂƌŝŶŐ ĞĐŽŶŽŵLJ ĂŶĚ ĮŶĂůůLJ ƐŽĐŝĞƚĂů ĨĂĐƚŽƌƐ͘

ƚƌĂŶƐƉĂƌĞŶĐLJ ŝŶƚŽ ƐƵƉƉůLJ ĐŚĂŝŶƐ ďLJ ƚƌĂĐŬŝŶŐ ǁŚĂƚ ǁĞŶƚ ŝŶƚŽ Ă ƉƌŽĚƵĐƚ ĂŶĚ ǁŚŽ ŚĂŶĚůĞĚ ŝƚ ĂůŽŶŐ ƚŚĞ ǁĂLJ͕ ďƌĞĂŬŝŶŐ ƐƵƉƉůLJ ĐŚĂŝŶ ĚĂƚĂ ŽƵƚ ŽĨ ƐŝůŽƐ͕ ĂŶĚ ƌĞǀĞĂůŝŶŐ ƚŚĞ ŽƌŝŐŝŶ ĂŶĚ ũŽƵƌŶĞLJ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚ ƚŽ ĞǀĞƌLJŽŶĞ ŝŶǀŽůǀĞĚ ĨƌŽŵ ŽƌŝŐŝŶĂƚŽƌ ƚŽ ĞŶĚ ƵƐĞƌ͘ ůŽĐŬĐŚĂŝŶƐ ĐĂŶ ƌĞĚƵĐĞ ƚŚĞ ƟŵĞ ĂŶĚ ĞīŽƌƚ ŶĞĞĚĞĚ ĨŽƌ ĐƵƐƚŽŵƐ ĐůĞĂƌĂŶĐĞ ĂŶĚ ƚƌĂĚĞ ĮŶĂŶĐĞ͘

Rise of startups dŚĞƌĞ ŝƐ Ă ƌŝƐĞ ŽĨ ƐƚĂƌƚͲƵƉƐ ŝŶ ƚŚĞ ǁŽƌůĚ ďLJ ƵŶďƵŶĚůŝŶŐ ƚŚĞ ĐŽŵƉĂŶŝĞƐ ĂŶĚ ƚŚĞŝƌ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ ƵƐŝŶŐ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ǁŝƚŚ ŵĂƐƐŝǀĞ ĨƵŶĚŝŶŐ ĨƌŽŵ s Ɛ͘ dŚĞƐĞ ŶĞǁ ŝŶĚƵƐƚƌLJ ŐŝĂŶƚƐ ĂƌĞ ƚŚƌĞĂƚĞŶŝŶŐ ƚŚĞ ŽůĚ ďƵƐŝŶĞƐƐĞƐ͘ ^ŝŶĐĞ ϮϬϭϬ͕ /ŶĚŝĂ ŚĂƐ ďĞĐŽŵĞ ƚŚĞ ŚŽŵĞ ŽĨ LJŽƵŶŐ ƐƚĂƌƚͲƵƉƐ͘ /ƚ ŚĂƐ ϰϬϬϬ

New Technologies EĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ƐƵĐŚ ĂƐ ŵŽďŝůĞ /ŶƚĞƌŶĞƚ͕ /Žd͕ ĐůŽƵĚ͕ ďŝŐ ĚĂƚĂ ĂŶĂůLJƟĐƐ͕ ϯ ƉƌŝŶƟŶŐ͕ ďůŽĐŬĐŚĂŝŶ͕ ĚŝŐŝƚĂů ǁĂůůĞƚƐ͕ ĚƌŽŶĞƐ͕ ĚƌŝǀĞƌůĞƐƐ ĐĂƌƐ Θ ƚƌƵĐŬƐ ŚĂǀĞ ďĞĞŶ ĐƌĞĂƟŶŐ ŶĞǁ ŝŶĚƵƐƚƌLJ ŐŝĂŶƚƐ Ăƚ ƚŚĞ ĐŽƐƚ ŽĨ ŽůĚ ďƵƐŝŶĞƐƐĞƐ͘ dŚĞLJ ĂƌĞ ĂůƐŽ ĐƌĞĂƟŶŐ ŐĂŵĞ ĐŚĂŶŐŝŶŐ ĚŝƐƌƵƉƟǀĞ ŝŶŶŽǀĂƟŽŶƐ͘ ͲĐŽŵŵĞƌĐĞ ŝƐ ĚŝƐƌƵƉƟŶŐ ƚƌĂĚŝƟŽŶĂů ĚŝƐƚƌŝďƵƟŽŶ͖ hďĞƌ ĂŶĚ KůĂ ĂƌĞ ƵƉĞŶĚŝŶŐ ŽƌŐĂŶŝnjĞĚ ƚĂdžŝ ĐŽŵƉĂŶŝĞƐ͖ ŝƌďŶď ŚĂƐ ŚŽƚĞůƐ ǀĞƌLJ ĐŽŶĐĞƌŶĞĚ͖ ŝƚĐŽŝŶ ŝƐ ĨƵƚƵƌĞ ĐƵƌƌĞŶĐLJ͖ ŵĂnjŽŶ ŝƐ ƚĞƐƟŶŐ ĚƌŽŶĞ ƉĂĐŬĂŐĞ ĚĞůŝǀĞƌLJ͖ ĚƌŝǀĞƌůĞƐƐ ĐĂƌƐ ĂƌĞ ďĞŝŶŐ ƚĞƐƚĞĚ ŝŶ ƐŽŵĞ ĐŽƵŶƚƌŝĞƐ͕ ĨŽŽĚ ĚĞůŝǀĞƌLJ ƐƚĂƌƚƵƉƐ ĂƌĞ ĨĂǀŽƌĞĚ ďLJ LJŽƵŶŐĞƌ ŐĞŶĞƌĂƟŽŶƐ ĂŶĚ ƚŚĞ ůŝƐƚ ŝƐ ĞŶĚůĞƐƐ͘ dŚĞ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ ĂƌĞ ĂůƐŽ ĐƌĞĂƟŶŐ ĚŝƐƌƵƉƟǀĞ ĐŚĂŶŐĞƐ ŝŶ ƚŚĞ ƐƵƉƉůLJ ĐŚĂŝŶ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ͗ ƉƌŽĐƵƌĞŵĞŶƚ͕ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͕ ĚŝƐƚƌŝďƵƟŽŶ Θ ƌĞƚĂŝů ĂŶĚ ĮŶĂůůLJ ƌĞƉĂŝƌ Θ ŵĂŝŶƚĞŶĂŶĐĞ͘ ŝŐŝƚĂů ƉůĂƞŽƌŵ ďĂƐĞĚ ŽƌĐŚĞƐƚƌĂƚŽƌƐ ĂĐƚ ĂƐ ŝŶƚĞƌŵĞĚŝĂƚĞƐ ďĞƚǁĞĞŶ ǀĂƌŝŽƵƐ ƐƵƉƉůŝĞƌƐ ĂŶĚ ŵĂŶƵĨĂĐƚƵƌĞƌƐ͘ dŚĞ ĨĂĐƚŽƌLJ ŇŽŽƌ ŝƐ ŐĞƫŶŐ ĂƵƚŽŵĂƚĞĚ ǁŝƚŚ /ŶƚĞƌŶĞƚ ŽĨ ƚŚŝŶŐƐ͗ ƚĂůŬŝŶŐ ƉĂƌƚƐ ĂŶĚ ŝŶƚĞůůŝŐĞŶƚ ŵĂĐŚŝŶĞƐ͘ LJ ĐŽŶŶĞĐƟŶŐ ŵĂĐŚŝŶĞƐ͕ Ă ŵĂŶƵĨĂĐƚƵƌĞƌ ĐĂŶ ĐƌĞĂƚĞ ŝŶƚĞůůŝŐĞŶƚ ŶĞƚǁŽƌŬƐ ĂůŽŶŐ ƚŚĞ ĞŶƟƌĞ ǀĂůƵĞ ĐŚĂŝŶ ƚŚĂƚ ĐŽŵŵƵŶŝĐĂƚĞ ĂŶĚ ĐŽŶƚƌŽů ĞĂĐŚ ŽƚŚĞƌ ĂƵƚŽŶŽŵŽƵƐůLJ ǁŝƚŚ ƐŝŐŶŝĮĐĂŶƚůLJ ƌĞĚƵĐĞĚ ŝŶƚĞƌǀĞŶƟŽŶ ďLJ ŽƉĞƌĂƚŽƌƐ͘ ZĞƚĂŝůĞƌƐ ŐĂŝŶ ĂŶ ƵŶĚĞƌƐƚĂŶĚŝŶŐ ŽĨ ŚŽǁ ƐŚŽƉƉĞƌƐ ŵŽǀĞ ĂƌŽƵŶĚ ƚŚĞŝƌ ƐƚŽƌĞƐ ʹ ǁŚĞƌĞ ƚŚĞLJ ŐŽ͕ ŝŶ ǁŚĂƚ ŽƌĚĞƌ͕ ŚŽǁ ůŽŶŐ ƚŚĞLJ ƐƚĂLJ͕ ǁŚĞŶ ƚŚĞLJ ĐŽŵĞ ƚŽ ƚŚĞ ƐƚŽƌĞ͕ ĂŶĚ ŚŽǁ Ăůů ŽĨ ƚŚĞƐĞ ƋƵĞƐƟŽŶƐ ŵĂƉ ƚŽ ĂĐƚƵĂů ƐĂůĞƐ ƵƐŝŶŐ ŵĂĐŚŝŶĞ ůĞĂƌŶŝŶŐ ĂŶĚ / ďĂƐĞĚ ƉƌĞĚŝĐƟǀĞ ŵŽĚĞůƐ͘ ĐŽŶŶĞĐƚĞĚ ĐĂƌ ĐŽŵŵƵŶŝĐĂƚĞƐ ĚŝƌĞĐƚůLJ ǁŝƚŚ ͚ƚŚĞ ĐůŽƵĚ͛ ƚŽ ŽīĞƌ ƐĞƌǀŝĐĞƐ ƐƵĐŚ ĂƐ ĐŽŶŶĞĐƚĞĚ ŶĂǀŝŐĂƟŽŶ͕ ĚLJŶĂŵŝĐ ƌŽƵƟŶŐ ďĂƐĞĚ ŽŶ ƚƌĂĸĐ͕ ǁĞĂƚŚĞƌ͕ Žƌ ƌŽĂĚ ĐŽŶĚŝƟŽŶƐ͕ Žƌ ĂŶ ĂƵƚŽŵĂƟĐ ƉĂƌŬŝŶŐ ƐƉŽƚ ĮŶĚĞƌ ƚŚĂƚ ŽīĞƌƐ ĚŝƌĞĐƟŽŶƐ ƚŽ ĂǀĂŝůĂďůĞ ƉĂƌŬŝŶŐ ƐƉŽƚƐ͘ dŚĞ ŵĂŝŶƚĞŶĂŶĐĞ ĂŶĚ ƌĞƉĂŝƌ ƐĞƌǀŝĐĞ ĐŚĂŝŶ ŝƐ ƐŚŝŌŝŶŐ ĂǁĂLJ ĨƌŽŵ ƉƌĞǀĞŶƟǀĞ ŵĂŝŶƚĞŶĂŶĐĞ ƚŽ ŶĞĞĚ ďĂƐĞĚ ƌĞƉĂŝƌ ďĂƐĞĚ ŽŶ /Žd ďŝŐ ĚĂƚĂ ĂŶĂůLJƟĐƐ͘ ϯ ƉƌŝŶƟŶŐ ŝƐ ďĞŝŶŐ ƵƐĞĚ ƚŽ ƉƌŽĚƵĐĞ ƚŚĞ ƐƉĂƌĞ ƉĂƌƚƐ͘ ůŽĐŬĐŚĂŝŶƐ ŽīĞƌ Ă ǁĂLJ ƚŽ ŝŶƚƌŽĚƵĐĞ

ƌĞƉĂŝƌ͕ ŚŽƚĞůƐ͕ ƚĂdžŝ ƐĞƌǀŝĐĞƐ ĂƌĞ ƐŽŵĞ ŽĨ ƚŚĞ ďƵƐŝŶĞƐƐĞƐ ƚŚĂƚ ĂƌĞ ŚĞĂǀŝůLJ ĚŝƐƌƵƉƚĞĚ ďLJ ƐƚĂƌƚƵƉƐ͘ dŚĞ ƐŚĂƌŝŶŐ ĞĐŽŶŽŵLJ ĐŽŵƉĂŶŝĞƐ ƐƵĐŚ ĂƐ ŝƌďŶď͕ hďĞƌ ĂŶĚ KůĂ ĂƌĞ ƉůĂƞŽƌŵƐ ĐŽŶŶĞĐƟŶŐ ƉŽƚĞŶƟĂů ĐŽŶƐƵŵĞƌƐ ǁŝƚŚ ƵŶĚĞƌͲƵƟůŝnjĞĚ ƉƌŽƉĞƌƚLJ Žƌ ƐŬŝůůƐ͘ /ŶĐƌĞĂƐŝŶŐůLJ͕ ƚŚĞ ůĂǁƐ ǁƌŝƩĞŶ ƚŽ ƌĞŐƵůĂƚĞ ŽůĚ ŝŶĚƵƐƚƌŝĞƐ ŶĞĞĚ ƚŽ ďĞ ƌĞǁƌŝƩĞŶ ƚŽ ƉƌŽƚĞĐƚ ƚŚĞ ĞŵƉůŽLJĞĞƐ ĂƐ ǁĞůů ĂƐ ƚŚĞ ĐƵƐƚŽŵĞƌƐ ŽĨ ŶĞǁ ŚŝŐŚͲƚĞĐŚ ƐƚĂƌƚƵƉƐ ĨŽůůŽǁŝŶŐ ƐŚĂƌĞĚ ĞĐŽŶŽŵLJ Žƌ ĞͲĐŽŵŵĞƌĐĞ͘

Political and economic factors ƵƌƌĞŶƚůLJ͕ 'ůŽďĂůŝnjĂƟŽŶ ŝƐ ĨĂĐŝŶŐ ŝƚƐ ďŝŐŐĞƐƚ ƚĞƐƚ͘ /Ŷ ƚŚĞ ƉĂƐƚ LJĞĂƌ͕ ƚŚĞƌĞ ŚĂƐ ďĞĞŶ ĂŶ ĂƐƚŽŶŝƐŚŝŶŐ ďĂĐŬůĂƐŚ͕ ŝŶ h^ ĂŶĚ h<͘ dŚĞ hŶŝƚĞĚ ^ƚĂƚĞƐ͕ ƉƌĞǀŝŽƵƐůLJ ŐƌĞĂƚ ƐƵƉƉŽƌƚĞƌ ŽĨ ĨƌĞĞ ƚƌĂĚĞ͕ ŐůŽďĂůŝnjĂƟŽŶ ĂŶĚ ŵŽďŝůŝƚLJ͕ ŝƐ ĐĂŶĐĞůůŝŶŐ ƚƌĂĚĞ ĂŐƌĞĞŵĞŶƚƐ ŝŶƚƌŽĚƵĐŝŶŐ ƚŽƵŐŚĞƌ ǀŝƐĂ ƌĞŐƵůĂƟŽŶƐ ĂŶĚ ƉůĂŶŶŝŶŐ ƚŽ ďƵŝůĚ ǁĂůůƐ ĂĐƌŽƐƐ ŶĞŝŐŚďŽƌŝŶŐ ďŽƌĚĞƌƐ͘ dŚĞ h^ ŐŽǀĞƌŶŵĞŶƚ ǁĂŶƚƐ ƚŚĞ ƉĞŽƉůĞ ƚŽ ďƵLJ ŵĞƌŝĐĂŶ ŐŽŽĚƐ ĂŶĚ ƚŚĞ ĐŽŵƉĂŶŝĞƐ ƚŽ ŚŝƌĞ ŵĞƌŝĐĂŶƐ͘ dŚŝƐ ǁŽƵůĚ ĂīĞĐƚ ƚŚĞ ŵŽďŝůŝƚLJ ŽĨ ƚŚĞ ƚĂůĞŶƚ ĂƌŽƵŶĚ ƚŚĞ ǁŽƌůĚ͘ /Ŷ ƵƌŽƉĞ͕ ƚŚĞ h< ŚĂƐ ǀŽƚĞĚ ƚŽ ǁŝƚŚĚƌĂǁ ĨƌŽŵ ƚŚĞ ƵƌŽƉĞĂŶ hŶŝŽŶ͘ /Ŷ /ŶĚŝĂ͕ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ŚĂĚ ŝŶƚƌŽĚƵĐĞĚ ƐĞǀĞƌĂů ŝŶŝƟĂƟǀĞƐ͗ DĂŬĞ ŝŶ /ŶĚŝĂ͕ ŝŐŝƚĂů /ŶĚŝĂ͕ ^ǁĂƚĐŚŚ ŚĂƌĂƚ ĂŶĚ ŵŽƐƚ ƌĞĐĞŶƚ ĂƐŚůĞƐƐ dƌĂŶƐĂĐƟŽŶƐ ĂŶĚ ŝŐŝƚĂů ĐŽŶŽŵLJ͘ dŚĞ ůĂƐƚ ŝŶŝƟĂƟǀĞ ƐƚĂƌƚĞĚ ŽŶ EŽǀ ϴ͕ ϮϬϭϲ ďLJ ĚĞŵŽŶĞƟnjŝŶŐ ƚŚĞ ZƵƉĞĞƐ ϱϬϬ ĂŶĚ ϭϬϬϬ ĐƵƌƌĞŶĐLJ ŶŽƚĞƐ ǁŚŝĐŚ ĨŽƌŵƐ ĂďŽƵƚ ϴϱй ŽĨ ƚŚĞ ĐĂƐŚ ŝŶ ĐŝƌĐƵůĂƟŽŶ͘ '^d ůĂǁ ŵĂLJ ďĞ ŝŶƚƌŽĚƵĐĞĚ ƐŽŽŶ͘ dŚĞƐĞ ŚĂǀĞ ĞīĞĐƚ ŽŶ ƚŚĞ ƌĞƚĂŝů͕ ĂƵƚŽ ĂŶĚ ƌĞĂů ĞƐƚĂƚĞ

An important requirement of a successful business model is to identify partners who can share costs (companies, individuals who benefit from your venture) as well as be the revenue sources. Some IT companies are moving to platforms inviting other partners to provide complete e-commerce solutions to the customers. In essence, incumbents need to turn ambidextrous or be Chimeras. ƐƚĂƌƚͲƵƉƐ ;h^ ϰϭ͕ϱϬϬ Θ h< ϰϬϬϬͿ ƐƵƉƉŽƐĞĚ ƚŽ ŐƌŽǁ ƵƉ ƚŽ ϭϭ͕ϱϬϬ ĞŵƉůŽLJŝŶŐ ŽǀĞƌ ϮϱϬ͕ϬϬϬ ƉĞŽƉůĞ ďLJ ϮϬϮϬ͘ ,ŝŐŚ ƉĞƌĐĞŶƚĂŐĞ ŽĨ ƚŚĞ ƐƚĂƌƚƵƉƐ ƵƐĞ ŽƌĚŝŶĂƌLJ ƌĞƐŽƵƌĐĞƐ͘ ZĞĐĞŶƚ ďŝůůŝŽŶ ĚŽůůĂƌ ƵŶŝĐŽƌŶƐ ĂƌĞ ĚŝŐŝƚĂů ƉůĂƞŽƌŵƐ ĐŽŶŶĞĐƟŶŐ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ ĂŶĚ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ƚŚĞLJ ŽǁŶ ŶŽ ĂƐƐĞƚƐ͘ &Žƌ ĞdžĂŵƉůĞ͕ hďĞƌ ŽǁŶƐ ŶŽ ƚĂdžŝƐ͕ ŝƌďŶď ŽǁŶƐ ŶŽ ƉƌŽƉĞƌƟĞƐ͕ ^ŬLJƉĞ Žƌ tŚĂƚƐ ƉƉ ŽǁŶƐ ŶŽ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͕ &ĂĐĞŬ͕ ĐƌĞĂƚĞƐ ŶŽ ĐŽŶƚĞŶƚ͕ EĞƞůŝdž ŽǁŶƐ ŶŽ ĐŝŶĞŵĂƐ͕ ĞƚĐ͘ &ƵƌƚŚĞƌ͕ ŝŶ Ăůů ƚŚĞƐĞ ĐŽŵƉĂŶŝĞƐ͕ ŚƵŵĂŶ ƌĞƐŽƵƌĐĞƐ ĂƌĞ ŽŶ ĐŽŶƚƌĂĐƚ ĂŶĚ ƚŚĞLJ ĨŽůůŽǁ ŽƉĞŶ ŝŶŶŽǀĂƟŽŶ ŵŽĚĞů͘ dŚĞ ƐƚĂƌƚƵƉƐ ŚĂǀĞ Ă ďƵƐŝŶĞƐƐ ŵŽĚĞů ŽĨ ĚĞůŝǀĞƌŝŶŐ ǀĂůƵĞ ƚŽ ƚŚĞ ĐƵƐƚŽŵĞƌƐ ƐŚĂƌŝŶŐ ƚŚĞ ƌĞƐŽƵƌĐĞƐ ŽĨ ŽƚŚĞƌ ĐŽŵƉĂŶŝĞƐ ƌĂƚŚĞƌ ƚŚĂŶ ŽǁŶŝŶŐ ƚŚĞ ƌĞƐŽƵƌĐĞƐ͘ dŚŝƐ ŝƐ ĚŝīĞƌĞŶƚ ĨƌŽŵ ƚŚĂƚ ŽĨ ƚŚĞ ŝŶĐƵŵďĞŶƚƐ͘ ,ĞĂůƚŚĐĂƌĞ͕ ƌĞƚĂŝů ĂŶĚ ŝŶǀĞƐƚŵĞŶƚ ĮŶĂŶĐĞ͕ ŵĂŝŶƚĞŶĂŶĐĞ Θ

ŝŶĚƵƐƚƌŝĞƐ ĂŶĚ ƚŚĞŝƌ ƐƵƉƉůLJ ĐŚĂŝŶƐ͘ ^ĞǀĞƌĂů ĐŽƵŶƚƌŝĞƐ ŚĂǀĞ ƐĞĞŶ ĂŶ ƵƉƐƵƌŐĞ ŝŶ ƉŽƉƵůŝƐƚ ƉŽůŝƟĐƐ ƚŽ ƚĂƉ ŝŶƚŽ Ă ƌĂŐĞ ĨĞůƚ ďLJ ŽƌĚŝŶĂƌLJ ƉĞŽƉůĞ ĂŶŐĞƌĞĚ ďLJ ƚŚĞ ƌŝƐŝŶŐ ƟĚĞ ŽĨ ŵŝŐƌĂƟŽŶ ĂŶĚ ŝƚƐ ĐŽŶƐĞƋƵĞŶĐĞƐ ŽĨ ĚŝŵŝŶŝƐŚŝŶŐ ĞŵƉůŽLJŵĞŶƚ ƉƌŽƐƉĞĐƚƐ͕ ŚĞŝŐŚƚĞŶĞĚ ƐĞĐƵƌŝƚLJ ĨĞĂƌƐ͕ ĂŶĚ ĐŚĂůůĞŶŐĞƐ ƚŽ ŶĂƟŽŶĂů ŝĚĞŶƟƚLJ͘ &ŝƌŵƐ ĐŽƵůĚ ƐŽŽŶ ĮŶĚ ƚŚĞŵƐĞůǀĞƐ ŝŶ ĂŶ ĞŶǀŝƌŽŶŵĞŶƚ ŽĨ ĞƐĐĂůĂƟŶŐ ƉŽůŝƟĐĂů ƌŝƐŬ ŝŶ ƚĞƌŵƐ ŽĨ ƚƌĂĚĞ͕ ĂĐĐĞƐƐ ƚŽ ƚĂůĞŶƚ͕ ƌĞŐƵůĂƚŽƌLJ ƌƵůĞƐ ĂŶĚ ĐŽŶƐƚƌĂŝŶƚƐ͕ ĂŶĚ ƌĞƐƚƌŝĐƟŽŶƐ ŽŶ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ͘ WŽůŝƟĐĂů ƵŶĐĞƌƚĂŝŶƚLJ ĐŽƵůĚ ďĞĐŽŵĞ ƚŚĞ ŵĂũŽƌ ďƵƐŝŶĞƐƐ ƌŝƐŬ͘

What is the way forward? dŽĚĂLJ͕ ƚŚĞ ďƵƐŝŶĞƐƐ ĐŽŵŵƵŶŝƚLJ ĐŽŵƉƌŝƐĞƐ ŽĨ ďŽƚŚ ŝŶĐƵŵďĞŶƚƐ ďĂƐĞĚ ŽŶ ŽůĚ ďƵƐŝŶĞƐƐ ŵŽĚĞů ŽĨ ƉŽƐƐĞƐƐŝŶŐ ƚĂŶŐŝďůĞ ĂƐƐĞƚƐ͕ ŽǁŶŝŶŐ ZΘ ĂŶĚ ĞŵƉůŽLJĞĞƐ ĂŶĚ ŚŝŐŚ

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FOCUS ǀĂůƵĞĚ ƐƚĂƌƚƵƉƐ ƵƐŝŶŐ ŽƌĚŝŶĂƌLJ ƌĞƐŽƵƌĐĞƐ ĂŶĚ ĐŽŶƚƌĂĐƚ ĞŵƉůŽLJĞĞƐ͕ ƐĞƌǀŝŶŐ ƚŚĞ ŶĞĞĚƐ ŽĨ ƚŚĞ ƉĞŽƉůĞ ƵƐŝŶŐ ŽƉĞŶ ŝŶŶŽǀĂƟŽŶ ĂŶĚ ƐƚƌŽŶŐ ƐŽĐŝĂů ŶĞƚǁŽƌŬŝŶŐ ƌĞůĂƟŽŶƐŚŝƉƐ͘ dŚĞ ĨŽƌŵĞƌ ǀĂƌŝĞƚLJ ĂƌĞ ƐƚƌƵŐŐůŝŶŐ ǁŝƚŚ ĚĞĐůŝŶŝŶŐ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ƚŽ ĮŶĚ ǁĂLJƐ ŽĨ ƐƵƌǀŝǀĂů ĂŶĚ ƚŚĞ ƐƚĂƌƚƵƉƐ ĂƌĞ ƚƌLJŝŶŐ ƚŽ ƚƵƌŶ ƉƌŽĮƚĂďůĞ ƐŽŽŶĞƌ ƵƐŝŶŐ ĂƵƚŽŵĂƟŽŶ ƚĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ ĂůŐŽƌŝƚŚŵŝĐ ŐŽǀĞƌŶĂŶĐĞ ƚŽ ĞŶŚĂŶĐĞ ƌĞƐŽƵƌĐĞ ĞĸĐŝĞŶĐLJ͘ dŚĞ ŐŽǀĞƌŶŵĞŶƚƐ ĂƌĞ ƉƌŽŵŽƟŶŐ ũŽď ĐƌĞĂƟŽŶ͕ ƐĞĐƵƌŝƚLJ ĂŶĚ ĞĐŽŶŽŵŝĐ ŐƌŽǁƚŚ ĂŶĚ ƐŽŵĞƟŵĞƐ ƚŚĞƐĞ ƚĞŶĚĞŶĐŝĞƐ ĂƌĞ ƚƵƌŶŝŶŐ ƚŽ ďĞ ĂŶƟͲŐůŽďĂů͘ &Žƌ ƚŚĞ ŝŶĐƵŵďĞŶƚƐ͕ ĐŚĂŶŐĞ ŝŶ ƚŚĞ ďƵƐŝŶĞƐƐ ŵŽĚĞů ŝƐ ĞƐƐĞŶƟĂů͘ &Žƌ ĞdžĂŵƉůĞ͕ ďƌŝĐŬ Θ ŵŽƌƚĂƌ ƌĞƚĂŝůĞƌƐ ůŝŬĞ tĂůͲDĂƌƚ ĨŽůůŽǁŝŶŐ ƚŚĞ ǀĂůƵĞ ƉƌŽƉŽƐŝƟŽŶ ŽĨ ĞǀĞƌLJĚĂLJ ůŽǁ ƉƌŝĐĞƐ ĂŶĚ ƉŽƐƐĞƐƐŝŶŐ ƐƚŽƌĞƐ ĂŶĚ ǁĂƌĞŚŽƵƐĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͕ ƉĂƌƚŶĞƌ ŶĞƚǁŽƌŬ ŽĨ ŐůŽďĂů ƐƵƉƉůŝĞƌƐ ĂŶĚ ůŽŐŝƐƟĐƐ ƉƌŽǀŝĚĞƌƐ ǁŽƵůĚ ůŝŬĞ ƚŽ ĐŽŵƉĞƚĞ ǁŝƚŚ ƉůĂƞŽƌŵ ĐŽŵƉĂŶŝĞƐ ƐƵĐŚ ĂƐ ŵĂnjŽŶ ŐŝǀŝŶŐ ĚŝƐĐŽƵŶƚƐ ŽŶ ĞǀĞƌLJ ƉƵƌĐŚĂƐĞ ĂŶĚ ŚŽŵĞ ĚĞůŝǀĞƌŝŶŐ ƉƌŽĚƵĐƚƐ Ăƚ Ă ĐŽŶǀĞŶŝĞŶƚ ƟŵĞ͘ ^ĂŵĞ ŝƐ ƚƌƵĞ ǁŝƚŚ ĐŽŵƉĂŶŝĞƐ ůŝŬĞ &ůŝƉŬĂƌƚ͕ ^ŶĂƉĚĞĂů͕ hďĞƌ͕ KůĂ͕ ŝƌďŶď ĂŶĚ ŵĂŶLJ ŽƚŚĞƌƐ͘ DĂŶLJ ŝŶĐƵŵďĞŶƚ ƌĞƚĂŝůĞƌƐ ĂƌĞ ƚƌLJŝŶŐ ƚŽ ŬĞĞƉ ƵƉ ǁŝƚŚ ĞͲĐŽŵŵĞƌĐĞ ĐŽŵƉĞƟƚŽƌƐ ďLJ ĨŽůůŽǁŝŶŐ ŽŵŶŝͲĐŚĂŶŶĞů ƐƚƌĂƚĞŐLJ ĂŶĚ ƚĂŬŝŶŐ ƚŚĞ ŚĞůƉ ŽĨ ƐƚĂƌƚͲƵƉƐ ƚŽ ĚĞǀĞůŽƉ ŝŶͲƐƚŽƌĞ

Many incumbent retailers are trying to keep up with e-commerce competitors by following omnichannel strategy and taking the help of startups to develop in-store technologies ranging from shelf-stocking robots, to augmented reality displays, to Wi-Fi-based beacons that collect data on shopper behavior.

It is also essential for companies to change the focus from product to value creation to customers and partners.

The start-ups are trying to be profitable by providing products & services to not only to the primary customers but identifying and nurturing secondary & tertiary customers following the Google Freemium model. One needs to make sure that the right business model is designed, prepared with the right technology and strategy to ensure the success of the project. ƚĞĐŚŶŽůŽŐŝĞƐ ƌĂŶŐŝŶŐ ĨƌŽŵ ƐŚĞůĨͲƐƚŽĐŬŝŶŐ ƌŽďŽƚƐ͕ ƚŽ ĂƵŐŵĞŶƚĞĚ ƌĞĂůŝƚLJ ĚŝƐƉůĂLJƐ͕ ƚŽ tŝͲ&ŝͲďĂƐĞĚ ďĞĂĐŽŶƐ ƚŚĂƚ ĐŽůůĞĐƚ ĚĂƚĂ ŽŶ ƐŚŽƉƉĞƌ ďĞŚĂǀŝŽƌ͘ /ƚ ŝƐ ĂůƐŽ ĞƐƐĞŶƟĂů ĨŽƌ ĐŽŵƉĂŶŝĞƐ ƚŽ ĐŚĂŶŐĞ ƚŚĞ ĨŽĐƵƐ ĨƌŽŵ ƉƌŽĚƵĐƚ ƚŽ ǀĂůƵĞ ĐƌĞĂƟŽŶ ƚŽ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ƉĂƌƚŶĞƌƐ͘ ƌĞƋƵŝƌĞŵĞŶƚ ŽĨ Ă ƐƵĐĐĞƐƐĨƵů ďƵƐŝŶĞƐƐ ŵŽĚĞů ŝƐ ƚŽ ŝĚĞŶƟĨLJ ƉĂƌƚŶĞƌƐ ǁŚŽ ĐĂŶ ƐŚĂƌĞ ĐŽƐƚƐ ;ĐŽŵƉĂŶŝĞƐ͕ /ŶĚŝǀŝĚƵĂůƐ ǁŚŽ

ďĞŶĞĮƚ ĨƌŽŵ LJŽƵƌ ǀĞŶƚƵƌĞͿ ĂƐ ǁĞůů ĂƐ ďĞ ƚŚĞ ƌĞǀĞŶƵĞ ƐŽƵƌĐĞƐ͘ ^ŽŵĞ /d ŽŵƉĂŶŝĞƐ ĂƌĞ ŵŽǀŝŶŐ ƚŽ ƉůĂƞŽƌŵƐ ŝŶǀŝƟŶŐ ŽƚŚĞƌ ƉĂƌƚŶĞƌƐ ƚŽ ƉƌŽǀŝĚĞ ĐŽŵƉůĞƚĞ ĞͲĐŽŵŵĞƌĐĞ ƐŽůƵƟŽŶƐ ƚŽ ƚŚĞ ĐƵƐƚŽŵĞƌƐ͘ /Ŷ ĞƐƐĞŶĐĞ͕ ƚŚĞ ŝŶĐƵŵďĞŶƚƐ ŶĞĞĚ ƚŽ ƚƵƌŶ ĂŵďŝĚĞdžƚƌŽƵƐ Žƌ be Chimeras. ^ĞǀĞƌĂů ƐƚĂƌƚͲƵƉƐ ƐĞƌǀŝŶŐ ƚŚĞ ƵŶďƵŶĚůĞĚ ďƵƐŝŶĞƐƐ ƉƌŽĐĞƐƐĞƐ ĂƌĞ ĚŝƐƌƵƉƟŶŐ ƐĞǀĞƌĂů

ŝŶĚƵƐƚƌLJ ǀĞƌƟĐĂůƐ͘ &Žƌ ĞdžĂŵƉůĞ͕ ƚĞĐŚŶŽůŽŐLJ ŝƐ ĚŝƐƌƵƉƟŶŐ ƚŚĞ ĮŶĂŶĐŝĂů ƐĞĐƚŽƌ Ăƚ ĂŶ ƵŶƉƌĞĐĞĚĞŶƚĞĚ ƉĂĐĞ͘ &ƌŽŵ ďĂŶŬ ƚƌĂŶƐĨĞƌƐ͕ ƚŽ ƉĂLJŵĞŶƚƐ͕ ƚŽ ůŽĂŶƐ͕ ĞĂĐŚ ĮŶĂŶĐŝĂů ĨƵŶĐƟŽŶ ƚŽĚĂLJ ŚĂƐ Ă ƐƚƌŽŶŐ ƉůĂLJ ŽĨ ƚĞĐŚŶŽůŽŐLJ͕ ǁŝƚŚ ŵŽƌĞ ƐĐŽƉĞ ĨŽƌ ĚŝƐƌƵƉƟŽŶƐ͘ ůƐŽ͕ ƚƌƵĐŬ ůŽŐŝƐƟĐƐ ŝƐ Ă ŚƵŐĞ ƐĞĐƚŽƌ͘ /ŶĚŝĂ ŚĂƐ ϰ͘ϱ ŵŝůůŝŽŶ ƚƌƵĐŬƐ͘ /ƚ͛Ɛ Ă ǀĞƌLJ ĨƌĂŐŵĞŶƚĞĚ ŵĂƌŬĞƚ ƐŽ ƚŚĞƌĞ͛Ɛ Ă ŐƌĞĂƚ ƌŽůĞ ƚŽ ƉůĂLJ ŝŶ ŽƌŐĂŶŝnjŝŶŐ ƚŚĞ ŵĂƌŬĞƚ͘ ĂĐŚ ĐŽŵƉĂŶLJ ŝƐ ĂƉƉƌŽĂĐŚŝŶŐ ƚŚĞ ƉƌŽďůĞŵ ĚŝīĞƌĞŶƚůLJ͘ tŚŝůĞ ƉůĂLJĞƌƐ ůŝŬĞ dŚĞWŽƌƚĞƌ ĂŶĚ >ĞƚƐdƌĂŶƐƉŽƌƚ ŽƉĞƌĂƚĞ ŽŶůLJ ǁŝƚŚŝŶ ĐŝƟĞƐ͕ ĐŽŵƉĂŶŝĞƐ ůŝŬĞ ZŝǀŝŐŽ͕ ůĂĐŬďƵĐŬ ĂŶĚ dƌƵĐŬŽůĂ ĐƌŽƐƐ ƐƚĂƚĞ ďŽƵŶĚĂƌŝĞƐ͘ dŚĞ ƐƚĂƌƚͲƵƉƐ ĂƌĞ ƚƌLJŝŶŐ ƚŽ ďĞ ƉƌŽĮƚĂďůĞ ďLJ ƉƌŽǀŝĚŝŶŐ ƉƌŽĚƵĐƚƐ Θ ƐĞƌǀŝĐĞƐ ŶŽƚ ŽŶůLJ ƚŽ ƚŚĞ ƉƌŝŵĂƌLJ ĐƵƐƚŽŵĞƌƐ ďƵƚ ŝĚĞŶƟĨLJŝŶŐ ĂŶĚ ŶƵƌƚƵƌŝŶŐ ƐĞĐŽŶĚĂƌLJ Θ ƚĞƌƟĂƌLJ ĐƵƐƚŽŵĞƌƐ ĨŽůůŽǁŝŶŐ ƚŚĞ 'ŽŽŐůĞ &ƌĞĞŵŝƵŵ ŵŽĚĞů͘ KŶĞ ŶĞĞĚƐ ƚŽ ŵĂŬĞ ƐƵƌĞ ƚŚĂƚ ƚŚĞ ƌŝŐŚƚ ďƵƐŝŶĞƐƐ ŵŽĚĞů ŝƐ ĚĞƐŝŐŶĞĚ͕ ƉƌĞƉĂƌĞĚ ǁŝƚŚ ƚŚĞ ƌŝŐŚƚ ƚĞĐŚŶŽůŽŐLJ ĂŶĚ ƐƚƌĂƚĞŐLJ ƚŽ ĞŶƐƵƌĞ ƚŚĞ ƐƵĐĐĞƐƐ ŽĨ ƚŚĞ ƉƌŽũĞĐƚ͘ dŽ ƐƵŵ ŝƚ Ăůů͕ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƐƵƉƉůLJ ĐŚĂŝŶƐ ĂƌĞ ĐŚĂŶŐŝŶŐ ĨĂĐĞ ĂŶĚ ƐĞǀĞƌĂů ĚŝƐƌƵƉƟǀĞ ĐŚĂŶŐĞƐ ĂƌĞ ŽĐĐƵƌƌŝŶŐ ŝŶ Ăůů ƉŚĂƐĞƐ ŽĨ ƚŚĞ ƐƵƉƉůLJ ĐŚĂŝŶ͘ ŽŵƉĞƟŶŐ ŐůŽďĂůůLJ ŝŶ ƚŚŝƐ ƐĐĞŶĂƌŝŽ ƌĞƋƵŝƌĞƐ ŶĞǁ ďƵƐŝŶĞƐƐ ŵŽĚĞůƐ ďĂƐĞĚ ŽŶ ƚŚĞ ĚĞĞƉ ĚŽŵĂŝŶ ŬŶŽǁůĞĚŐĞ͘ dŚŝƐ ŝƐ ĂŶ ĂƌĞĂ ƚŚĂƚ ƌĞƋƵŝƌĞƐ ŝŵŵĞĚŝĂƚĞ ĐŽƌƉŽƌĂƚĞ͕ ĂĐĂĚĞŵŝĐ ĂŶĚ ŐŽǀĞƌŶŵĞŶƚĂů ĂƩĞŶƟŽŶ͘

Professor N Viswanadham is Honorary Scientist in the department of Computer Science and Automation at the Indian Institute of Science.

Professor Viswanadham has made significant contributions to the areas manufacturing, logistics and global supply chain networks.

He is the author of four textbooks, ten edited volumes, over 200 articles in top tier journal and conferences. He is the recipient of the 1996 IISc Alumni award for excellence in research, the Distinguished Alumni Award in the year 2009 and the 2012 INAE Prof S K Mitra Memorial Award. His current research efforts are on design of business models, start-ups in supply chain management and logistics, Smart city and smart village development. He mentors startups in these areas.

COMMERCIAL VEHICLE TELEMATICS MARKET IN INDIA ͻ ͻ ͻ ͻ ͻ

dŚĞ ĐŽŵŵĞƌĐŝĂů ǀĞŚŝĐůĞ ƚĞůĞŵĂƟĐƐ ŵĂƌŬĞƚ ŝŶ /ŶĚŝĂ ǁŝůů ƉŽƐƚ Ă 'Z ŽĨ ĂůŵŽƐƚ ϭϲй ďLJ ϮϬϮϬ͘ dŚĞ ŐůŽďĂů ŵĂƌŬĞƚ ĨŽƌ ĐŽŵŵĞƌĐŝĂů ƚĞůĞŵĂƟĐƐ ǁŝůů ŐƌŽǁ Ăƚ ĂŶ ŝŵƉƌĞƐƐŝǀĞ 'Z ŽĨ ŵŽƌĞ ƚŚĂŶ Ϯϳй ƵŶƟů ϮϬϮϬ͘ /ŶĐƌĞĂƐĞĚ ĚĞŵĂŶĚ ĨŽƌ ǀĞŚŝĐůĞ ƚƌĂĐŬŝŶŐ ĂŶĚ ŵŽŶŝƚŽƌŝŶŐ ƐLJƐƚĞŵƐ ŝŶ ƚŚĞ ůŽŐŝƐƟĐƐ ƐĞĐƚŽƌ ĂƌĞ ŽŶĞ ŽĨ ƚŚĞ ƉƌŝŵĂƌLJ ŐƌŽǁƚŚ ĨĂĐƚŽƌƐ ĨŽƌ ƚŚĞ ǀĞŚŝĐůĞ ƚĞůĞŵĂƟĐƐ ŵĂƌŬĞƚ͘ dŚĞ ĐŽůĚ ĐŚĂŝŶ ŝŶĚƵƐƚƌLJ ǁŝůů ďĞ ƚŚĞ ŵĂũŽƌ ƌĞǀĞŶƵĞ ĐŽŶƚƌŝďƵƚŽƌ ƚŽ ƚŚĞ ƚĞůĞŵĂƟĐƐ ƚĞĐŚŶŽůŽŐLJ ŵĂƌŬĞƚ͘ dŚŝƐ ǁŝůů ŵĂŝŶůLJ ĂƩƌŝďƵƚĞ ƚŽ ƚŚĞ ŝŶĐƌĞĂƐĞĚ ƵƐĞ ŽĨ ƚĞůĞŵĂƟĐƐ ƚŽ ŵŽŶŝƚŽƌ ƚŚĞ ƚĞŵƉĞƌĂƚƵƌĞ ŽĨ ĨƌŽnjĞŶ ŝƚĞŵƐ͘ dŚĞ ŝŶĐƌĞĂƐŝŶŐ ĚĞŵĂŶĚ ĨŽƌ ƌĞĨƌŝŐĞƌĂƚĞĚ ǀĞŚŝĐůĞƐ ĂŶĚ ƚŚĞ ĞdžƉĞĐƚĞĚ ĐŽŶƐŽůŝĚĂƟŽŶ ŽĨ ƚŚĞ ĐŽůĚ ĐŚĂŝŶ ůŽŐŝƐƟĐƐ ƐĞĐƚŽƌ ǁŝůů ĨƵĞů ƚŚĞ ŐƌŽǁƚŚ ŽĨ ƚŚĞ ŵĂƌŬĞƚ ŝŶ ƚŚŝƐ ƐĞĐƚŽƌ͘ EĞdžƚͲŐĞŶĞƌĂƟŽŶ ƚĞůĞŵĂƟĐƐ ƉƌŽƚŽĐŽů ;E'dWͿ ŝƐ Ă ƚĞĐŚŶŽůŽŐLJ ŶĞƵƚƌĂů ĂƉƉƌŽĂĐŚ ƚŽǁĂƌĚ ĚĞǀĞůŽƉŝŶŐ ƚĞůĞŵĂƟĐƐ ƐŽůƵƟŽŶƐ͘ /ƚ ǁĂƐ ŝŶƚƌŽĚƵĐĞĚ ďLJ Dt ĂŶĚ ƚĞůĞŵĂƟĐƐ ƐĞƌǀŝĐĞ ǀĞŶĚŽƌƐ ƐƵĐŚ ĂƐ tŝƌĞůĞƐƐ Ăƌ ;sŽůǀŽ 'ƌŽƵƉͿ ĂŶĚ ŽŶŶĞdžŝƐ͘ /ƚ ŽīĞƌƐ ďĞŶĞĮƚƐ ƐƵĐŚ ĂƐ ƌĞĚƵĐĞĚ ďĂƌƌŝĞƌƐ ƚŽ ĐŽůůĂďŽƌĂƚĞ ĂŶĚ ŝŵƉůĞŵĞŶƚ͕ ƉƌŽŵŽƟŽŶ ĂŶĚ ĂĚŽƉƟŽŶ ŽĨ ŶĞǁ ƚĞĐŚŶŽůŽŐŝĞƐ͕ ƐƵƉƉŽƌƚ ĨŽƌ ůĞŐĂĐLJ ƐLJƐƚĞŵƐ͕ ĂŶĚ ĞŶŚĂŶĐĞĚ ǀĂůƵĞ ƉƌŽƉŽƐŝƟŽŶ ŽĨ ĚŝīĞƌĞŶƚ ƉůĂLJĞƌƐ͘ ĚĚŝƟŽŶĂůůLJ͕ ƚŚĞ ĂĚŽƉƟŽŶ ŽĨ E'dW ǁŝůů ĂůƐŽ ŚĞůƉ ƐĞƌǀŝĐĞ ƉƌŽǀŝĚĞƌƐ ŽīĞƌ ŇĞdžŝďůĞ͕ ƐĐĂůĂďůĞ͕ ƌŽďƵƐƚ͕ ĂŶĚ ĐŽƐƚͲĞīĞĐƟǀĞ ƚĞůĞŵĂƟĐƐ ƐŽůƵƟŽŶƐ͘ Source: dĞĐŚŶĂǀŝŽ

ϯϰ | CELERITY • May 2017

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02/05/2017 11:56:54 AM

INTERVIEW

LIFE'S DYNAMIC “We always try to mold ourselves as per customers’ and market demands,” asserts KK Kaul, MD, Pantos Logistics India, a subsidiary of LG Group Korea. LG always strives to serve its customers with products & services that are nothing less than perfect. With the supply chain strategy revolving around ‘meet the market’, the company’s entire emphasis has been on meeting consumers’ demands in the shortest possible time to gain an edge.

LG’s tagline says ‘Life’s good’, how do you strive to live upto the customers’ expectations all time? >' ůĞĐƚƌŽŶŝĐƐ /ŶĚŝĂ Wǀƚ͘ >ƚĚ͕͘ Ă ǁŚŽůůLJ ŽǁŶĞĚ ƐƵďƐŝĚŝĂƌLJ ŽĨ >' ůĞĐƚƌŽŶŝĐƐ͕ ^ŽƵƚŚ <ŽƌĞĂ ǁĂƐ ĞƐƚĂďůŝƐŚĞĚ ŝŶ :ĂŶƵĂƌLJ ϭϵϵϳ ŝŶ /ŶĚŝĂ͘ /ƚ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ŵŽƐƚ ĨŽƌŵŝĚĂďůĞ ďƌĂŶĚƐ ŝŶ ĐŽŶƐƵŵĞƌ ĞůĞĐƚƌŽŶŝĐƐ͕ ŚŽŵĞ ĂƉƉůŝĂŶĐĞƐ͕ /d ŚĂƌĚǁĂƌĞ ĂŶĚ ŵŽďŝůĞ ĐŽŵŵƵŶŝĐĂƟŽŶƐ ƐƉĂĐĞ͘ /Ŷ /ŶĚŝĂ͕ >' ŚĂƐ ĞĂƌŶĞĚ Ă ƉƌĞŵŝƵŵ ďƌĂŶĚ ƉŽƐŝƟŽŶŝŶŐ ĂŶĚ ŝƐ ƚŚĞ ĂĐŬŶŽǁůĞĚŐĞĚ ƚƌĞŶĚƐĞƩĞƌ ĨŽƌ ƚŚĞ ŝŶĚƵƐƚƌLJ͘ >' />ΖƐ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƵŶŝƚ Ăƚ 'ƌĞĂƚĞƌ EŽŝĚĂ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ŵŽƐƚ ĞĐŽͲ ĨƌŝĞŶĚůLJ ƵŶŝƚƐ ĂŵŽŶŐ Ăůů >' ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƉůĂŶƚƐ ŝŶ ƚŚĞ ǁŽƌůĚ͘ dŚĞ ƐĞĐŽŶĚ 'ƌĞĞŶĮĞůĚ ĨĂĐŝůŝƚLJ ŝƐ ůŽĐĂƚĞĚ Ăƚ ZĂŶũĂŶŐĂŽŶ͖ WƵŶĞ ŚĂƐ ƚŚĞ ĐĂƉĂĐŝƚLJ ƚŽ ŵĂŶƵĨĂĐƚƵƌĞ > dsƐ͕ Ăŝƌ ĐŽŶĚŝƟŽŶĞƌƐ͕ ǁĂƐŚŝŶŐ ŵĂĐŚŝŶĞƐ͕ ƌĞĨƌŝŐĞƌĂƚŽƌƐ͕ ĂŶĚ ŵŽŶŝƚŽƌƐ͘ >' ůĞĐƚƌŽŶŝĐƐ /ŶĚŝĂ ŚĂƐ ĞŵĞƌŐĞĚ ĂƐ ƚŚĞ DŽƐƚ ƩƌĂĐƟǀĞ ƌĂŶĚ ŽĨ ϮϬϭϲ ŝŶ Ă ƐƚƵĚLJ ŽĨ ĐŽŶƐƵŵĞƌ ŝŶŇƵĞŶĐĞƌƐ ƌĞůĞĂƐĞĚ ďLJ ƚŚĞ dƌƵƐƚ ZĞƐĞĂƌĐŚ ĚǀŝƐŽƌLJ͘ >' ǁĂƐ ƌĂŶŬĞĚ EŽ͘ ϭ ďƌĂŶĚ ŝŶ /ŶĚŝĂ ŝŶ ƚŚĞ ƐƚƵĚLJ ƚŚĂƚ ƐƉĂŶŶĞĚ ĂĐƌŽƐƐ ϭϲ /ŶĚŝĂŶ ĐŝƟĞƐ͘ ůů ƚŚĞƐĞ ĂƐƉĞĐƚƐ ĂƌĞ ƚĞƐƟŵŽŶLJ ŽĨ ƚŚĞ ĨĂĐƚ ƚŚĂƚ >' ƌĞŵĂŝŶƐ Ă ƉƌĞĨĞƌƌĞĚ ĐŚŽŝĐĞ ŽĨ ĐƵƐƚŽŵĞƌƐ ĂŶĚ ǁŽƵůĚ ĐŽŶƟŶƵĞ ƚŽ ƌƵůĞ ŝŶ ƚŚĞ LJĞĂƌƐ ƚŽ ĐŽŵĞ ĂƐ ǁĞůů ǁŝƚŚ ŝƚƐ ƵŶĚĂƵŶƚĞĚ ŝŶŶŽǀĂƟǀĞ ƐƉŝƌŝƚƐ ƚŽ ĚĞůŝǀĞƌ ďĞƩĞƌ ƚŚĂŶ ƚŚĞ ďĞƐƚ͘

You have a vast experience in streamlining SCM operations in consumer electronics space. How have the dynamics changed from then to now? dŚĞ ĐŚĂŶŐĞƐ ŚĂǀĞ ďĞĞŶ ĚƌĂŵĂƟĐ ŽǀĞƌ ƚŚĞƐĞ LJĞĂƌƐ͘ dŚĞ ĐƵƐƚŽŵĞƌ ĚĞŵĂŶĚƐ ŚĂǀĞ ŝŶĐƌĞĂƐĞĚ͘ /ŶǀĞŶƚŽƌLJ ŵĂŶĂŐĞŵĞŶƚ Ăƚ ƚŚĞ

ĐƵƐƚŽŵĞƌ ůĞǀĞů ŚĂƐ ƌĞĚƵĐĞĚ͘ dŽĚĂLJ ŝƚ͛Ɛ ƚŚĞ ƟŵĞ ƚŽ ĞŶƐƵƌĞ ŝŵŵĞĚŝĂƚĞ ĚĞůŝǀĞƌLJ ĂŶĚ ŽǀĞƌĂůů ŝŶǀĞŶƚŽƌLJ ĐŽŶƚƌŽů Ăƚ ƚŚĞ ĐƵƐƚŽŵĞƌƐ͛ ĞŶĚ͘ ^Ž͕ ƚŚĞ ĞŶƟƌĞ ƐƵƉƉůLJ ĐŚĂŝŶ ĚLJŶĂŵŝĐƐ ŚĂǀĞ ĐŚĂŶŐĞĚ ĨƌŽŵ ƐƚŽĐŬŝŶŐ ƚŽ ƐĞůů͘ /ƚ ŚĂƐ ĂůƐŽ ƌĞƐƵůƚĞĚ ŝŶ ĨĂƐƚĞƌ ĚĞůŝǀĞƌLJ ĂŶĚ ŵŝŶŝŵƵŵ ŝŶǀĞŶƚŽƌLJ ĐĂƌƌLJŝŶŐ Ăƚ ƚŚĞ ŵĂŶƵĨĂĐƚƵƌĞƌƐ͛ ĂŶĚ ƚƌĂĚĞƌƐ͛ ĞŶĚ͘ tĞ ĐĂůů ŝƚ ͚ŵĞĞƚ ƚŚĞ ŵĂƌŬĞƚ͛͘ KƵƌ ĞŶƟƌĞ ĞŵƉŚĂƐŝƐ ŚĂƐ ďĞĞŶ ƐŚŝŌĞĚ ƚŽ ŵĞĞƟŶŐ ĐŽŶƐƵŵĞƌƐ͛ ĚĞŵĂŶĚƐ ŝŶ ƚŚĞ ƐŚŽƌƚĞƐƚ ƉŽƐƐŝďůĞ ƟŵĞ ƚŽ ŐĂŝŶ ĂŶ ĞĚŐĞ͘

What are the complexities involved in managing SCM of consumer electronics space? Ɛ LJŽƵ ŬŶŽǁ ĐŽŶƐƵŵĞƌ ĞůĞĐƚƌŽŶŝĐƐ ŝŶĚƵƐƚƌLJ ŝƐ Ă ǀĞƌLJ ĚLJŶĂŵŝĐ ŵĂƌŬĞƚ ĂŶĚ ƚŚĞ ŵŽĚĞůƐ ŬĞĞƉ ŽŶ ĐŚĂŶŐŝŶŐ ƌĂƉŝĚůLJ ĚĞƉĞŶĚŝŶŐ ŽŶ ƚŚĞ ƵƉŐƌĂĚĂƟŽŶƐ ĂŶĚ ĂƉƉůŝĐĂƟŽŶ ĞdžƉĂŶƐĞ͕ ƚŚĞ ŵĂũŽƌ ŝƐƐƵĞƐ ĂƌŝƐĞ ŝŶ ŵĂŬŝŶŐ ƚŚĞ ŶĞǁĞƐƚ ŵŽĚĞů ĂǀĂŝůĂďůĞ ƚŽ ĐŽŶƐƵŵĞƌƐ ŝŶ ŵŝŶŝŵƵŵ ƟŵĞ͘ ŽŶƐƵŵĞƌ ƉĞƌĐĞƉƟŽŶ ŝƐ ĂůƐŽ ĐŚĂŶŐŝŶŐ ĂŶĚ ŚĞ ŚĂƐ ďĞĐŽŵĞ ǀĞƌLJ ĚĞŵĂŶĚŝŶŐ ŝŶ ƚĞƌŵƐ ŽĨ ĂĚǀĂŶĐĞŵĞŶƚƐ͘ dŚĞ ďŝŐŐĞƐƚ ĐŚĂůůĞŶŐĞ ŝƐ ƚŽ ŵĞĞƚ ĐƵƐƚŽŵĞƌƐ͛ ĚĞŵĂŶĚ ĂŶĚ ƚŚĞ ĂǀĂŝůĂďŝůŝƚLJ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚ Ăƚ ƚŚĞ ĐŽƵŶƚĞƌ ŝŶ ƚŚĞ ĨĂƐƚĞƐƚ ǁĂLJ ĂŶĚ ŚŽǁ ƚŽ ĂĐŚŝĞǀĞ ƚŚĞ ƚƵƌŶĂƌŽƵŶĚ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚ ŝŶ ŶŽ ƟŵĞ ƐŽ ƚŚĂƚ ĐƵƐƚŽŵĞƌƐ͛ ĚĞŵĂŶĚƐ ĂƌĞ ŵĞƚ ŝŵŵĞĚŝĂƚĞůLJ͘ /Ŷ ƚŚŝƐ ƐĐĞŶĂƌŝŽ͕ ĂƐ ŽƵƌ ŵĂŶƵĨĂĐƚƵƌŝŶŐ ƵŶŝƚƐ ĂƌĞ ƐƉƌĞĂĚ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌLJ͕ ƚŚĞ ŵĂũŽƌ ŝƐƐƵĞ ĐŽŵĞƐ ŝŶ ƚĞƌŵƐ ŽĨ ƐĞĂƐŽŶĂůŝƚLJ͕ ƚƌĂŶƐƉŽƌƚĂďŝůŝƚLJ ĂŶĚ ƚŚĞ ŚĂŶĚŝŶŐ ŽĨ ƉƌŽĚƵĐƚƐ ǁŚŝůĞ ŝŶͲƚƌĂŶƐŝƚ͘ dŚĞ ŐŽǀĞƌŶŵĞŶƚ ŚĂƐŶ͛ƚ ůĂŝĚ ŽƵƚ ĂŶLJ ƌƵůĞ Θ ƌĞŐƵůĂƟŽŶ ĨŽƌ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ĂŶĚ ƚŚĞ ĐƵƌƌĞŶƚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŝƐ ŶŽƚ Ăƚ ƉĂƌ ǁŝƚŚ ƚŚĞ ĚĞŵĂŶĚ ƚŚĂƚ ǁĞ ŚĂǀĞ ƚŽ ƐĞƌǀĞ͘ /ƚ͛Ɛ Ă ƟŵĞͲ ĐŽŶƐƵŵŝŶŐ ƉƌŽĐĞƐƐ ŝĨ ǁĞ ŚĂǀĞ ĚŝƐƉĂƚĐŚĞĚ Ă

ĐŽŶƐŝŐŶŵĞŶƚ ĨƌŽŵ EŽŝĚĂ ƚŽ <ŽĐŚŝ ĂŶĚ ƐĂĚůLJ͕ ŝƚ ƚĂŬĞƐ ϭϬ ĚĂLJƐ͘ dŚĞ ƚƌĂŶƐŝƚ ƟŵĞƐ ĂƌĞ ǀĞƌLJ ŚŝŐŚ ďĞĐĂƵƐĞ ŽĨ ƉŽŽƌ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘

What are the USPs of LG Electronics that make it stand apart from its competitors? tĞ ĂůǁĂLJƐ ƚƌLJ ƚŽ ŵŽƵůĚ ŽƵƌƐĞůǀĞƐ ĂƐ ƉĞƌ ĐƵƐƚŽŵĞƌƐ͛ ĂŶĚ ŵĂƌŬĞƚ ĚĞŵĂŶĚƐ͘ ĞĐĂƵƐĞ ŽĨ ůĂƌŐĞ ŶĞƚǁŽƌŬ ƚŚĂƚ ǁĞ ŚĂǀĞ͕ ǁĞ ŚĂǀĞ ĚĞǀĞůŽƉĞĚ ǁĂƌĞŚŽƵƐĞƐ ďĂƐĞĚ ŽŶ ŚƵď Θ ƐƉŽŬĞ ŵŽĚĞů͘ tĞ ŚĂǀĞ ƐŵĂůů ǁĂƌĞŚŽƵƐĞƐ ĂĐƌŽƐƐ ƚŚĞ ĐŽƵŶƚƌLJ ŶĞĂƌ ƚŚĞ ŵĂƌŬĞƚ ĂŶĚ ǁĞ ŚĂǀĞ ůĂƌŐĞ ǁĂƌĞŚŽƵƐĞƐ ŝŶ ƚŚĞ ǀŝĐŝŶŝƚLJ ŽĨ ŽƵƌ ĨĂĐƚŽƌŝĞƐ ƚŚƌŽƵŐŚ ǁŚŝĐŚ ǁĞ ĐĂƚĞƌ ƚŽ ƐŵĂůů ƌĞŐŝŽŶĂů ĚŝƐƚƌŝďƵƟŽŶ ĐĞŶƚƌĞƐ͘ tĞ ŚĂǀĞ ĚĞǀĞůŽƉĞĚ ůĂƌŐĞ ŶĞƚǁŽƌŬ ŽĨ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ďƵƐŝŶĞƐƐ ƚŚƌŽƵŐŚ ǁŚŝĐŚ ǁĞ ĂƌĞ ĐĂƚĞƌŝŶŐ ƚŽ Ăůů ŽƵƌ ĐƵƐƚŽŵĞƌƐ͘ tĞ ĂƌĞ ĂůƐŽ ĚĞƉůŽLJŝŶŐ Ăůů ƚŚĞ ĐŚĂŶŶĞůƐ ŽĨ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ďĞ ŝƚ ƌĂŝů͕ ƌŽĂĚ Žƌ ǁĂƚĞƌ ƚŽ ŵĞĞƚ ƚŚĞ ƐĞĂƐŽŶĂůŝƚLJ͘ /Ŷ ĐŽŶƐƵŵĞƌ ĞůĞĐƚƌŽŶŝĐƐ͕ ǁĞ ŚĂǀĞ ƚŽ ǁŽƌŬ ŽŶ ƚǁŽ ƐĞĂƐŽŶƐ ʹ ƐƵŵŵĞƌ ƐĞĂƐŽŶƐ ǁŚĞƌĞ ƚŚĞ ĚĞŵĂŶĚ ĨŽƌ ĐŽŵƉƌĞƐƐŽƌ ƉƌŽĚƵĐƚƐ ĂƌĞ ŚŝŐŚ ĂŶĚ ƐĞĐŽŶĚ ŝƐ ŝǁĂůŝ ƐĞĂƐŽŶ ǁŚĞƌĞ ĂŐĂŝŶ ƚŚĞ ĚĞŵĂŶĚ ŝƐ ĞdžƚƌĞŵĞůLJ ŚƵŐĞ͘ tĞ ŚĂǀĞ ƚŽ ƉƌĞƉĂƌĞ ŽƵƌƐĞůǀĞƐ ǁĞůů ŝŶ ĂĚǀĂŶĐĞ ƚŽ ƐĞƌǀĞ to our customers.

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02/05/2017 11:56:54 AM

INTERVIEW With so many varied product ranges, how complex is the supply chain @ LG? &ŽƌĞĐĂƐƟŶŐ ŝƐ ǀĞƌLJ ŝŵƉŽƌƚĂŶƚ ĨŽƌ ŵĂŶĂŐŝŶŐ ƐƵƉƉůLJ ĐŚĂŝŶ͘ tĞ ĚŽ ϭϮͲǁĞĞŬ ĨŽƌĞĐĂƐƟŶŐ͘ ĂƐĞĚ ŽŶ ǁŚŝĐŚ ǁĞ ŽƌŐĂŶŝnjĞ ƌĂǁ ŵĂƚĞƌŝĂůƐ ĨŽƌ ŽƵƌ ƉƌŽĚƵĐƚƐ͘ dŚĞ ĂĐĐƵƌĂĐLJ ŽĨ ĨŽƌĞĐĂƐƚ ŵĂLJ ŶŽƚ ďĞ ϭϬϬй ďƵƚ ŝƚ ŐŝǀĞƐ ƵƐ Ă ĨĂŝƌ ŝĚĞĂ ĂďŽƵƚ ƚŚĞ ĚĞŵĂŶĚ ƉĂƩĞƌŶ ĂŶĚ ŐŝǀĞ ƵƐ Ă ůĞĂĚ ƟŵĞ ƚŽ ƐƚƌĞĂŵůŝŶĞ ƚŚĞ ĞŶƟƌĞ ǀĂůƵĞ ĐŚĂŝŶ ďĞ ŝƚ ŝŶǀĞŶƚŽƌLJ ƉůĂŶŶŝŶŐ͕ ĚŝƐƚƌŝďƵƟŽŶ͕ ůŽŐŝƐƟĐƐ͕ ǁĂƌĞŚŽƵƐŝŶŐ ƐƉĂĐĞ͕ ĞƚĐ͘ dŚĞ ŬĞLJ ƌĞŵĂŝŶƐ ĂƐ ƚŽ ŚŽǁ ŐŽŽĚ LJŽƵ ĂƌĞ ŝŶ ĨŽƌĞĐĂƐƟŶŐ ƚŚĞ ĚĞŵĂŶĚ ĨŽƌ LJŽƵƌ ƉƌŽĚƵĐƚƐ͘ KŶĞ ŚĂƐ ƚŽ ďĞ ǀĞƌLJ ĚLJŶĂŵŝĐ ŝŶ ƚĞƌŵƐ ŽĨ ĂĐĐĞƐƐŝŶŐ ƚŚĞ ƐĂůĞƐ ĚĂƚĂ ďĞĐĂƵƐĞ ĞƐƐĞŶƟĂůůLJ ƐĂůĞƐ ŵĂLJ Žƌ ŵĂLJ ŶŽƚ ďĞ ŚĂƉƉĞŶŝŶŐ ĞǀĞƌLJ ĚĂLJ͘ ĐĐŽƌĚŝŶŐůLJ LJŽƵ ŚĂǀĞ ƚŽ ĐŚĂŶŐĞ LJŽƵƌ ĚŝƐƚƌŝďƵƟŽŶ ƉĂƩĞƌŶ ƐŽ ƚŚĂƚ ŝŶǀĞŶƚŽƌLJ ŵĂŶĂŐĞŵĞŶƚ ŝƐ ĞŶƐƵƌĞĚ ĂŶĚ ƚŚĞ ĂƉƉƌŽƉƌŝĂƚĞ ŝŶǀĞŶƚŽƌLJ ƌĞĂĐŚĞƐ ǁŚĞƌĞ ƚŚĞ ĚĞŵĂŶĚ ŝƐ͘ dŚĞƐĞ ĚLJŶĂŵŝĐƐ ŶĞĞĚ ƚŽ ďĞ ĐŚĞĐŬĞĚ ĞǀĞƌLJ ĚĂLJ ĞǀĞƌLJ ŚŽƵƌ͘ zŽƵ ŶĞĞĚ ƚŽ ŬĞĞƉ ŽŶ ĐŚĂŶŐŝŶŐ LJŽƵƌ ĚŝƐƚƌŝďƵƟŽŶ ƉĂƩĞƌŶ ĂƐ ƉĞƌ ƚŚĞ ĐŚĂŶŐŝŶŐ ŵĂƚƌŝdž͘

ǁĂƐ ƚŽ ĐŚĂŶŶĞůŝnjĞ ĞŶĞƌŐŝĞƐ ŝŶ ďƌŝŶŐŝŶŐ ŽƵƚ ƚŚĞ ďĞƐƚ ƉƌŽĚƵĐƚƐ ǁŚŝůĞ WĂŶƚŽƐ >ŽŐŝƐƟĐƐ ǁŽƵůĚ ĨŽĐƵƐ ƐŽůĞůLJ ŽŶ ƌĞĂĐŚŝŶŐ ƚŚŽƐĞ ƉƌŽĚƵĐƚƐ ŝŶƚŽ ƚŚĞ ŵĂƌŬĞƚ ŝŶ ƚŚĞ ƐŚŽƌƚĞƐƚ ƟŵĞ͘ dŚŝƐ ƌĞƐƵůƚĞĚ ŝŶ ƐLJƐƚĞŵĂƟĐ ĨƵŶĐƟŽŶŝŶŐ ďĞĐĂƵƐĞ ŶŽǁ ƚŚĞƌĞ ǁĞƌĞ ŶŽƚ ŵĂŶLJ ƉĞŽƉůĞ ŝŶǀŽůǀĞĚ ŝŶ ƚƌĂŶƐƉŽƌƚĂƟŽŶ͘ WĂŶƚŽƐ >ŽŐŝƐƟĐƐ ŝƐ ƚŚĞ ƐŽůĞ ĞŶƟƚLJ ƚŽ ĚĞĂů ǁŝƚŚ ĂŶLJ ĐŚĂůůĞŶŐĞƐ ƌĞůĂƚĞĚ ƚŽ ůŽŐŝƐƟĐƐ ďƵƚ ĞĂƌůŝĞƌ ƚŚĞƌĞ ǁĂƐ ĂŶ ŝŶǀŽůǀĞŵĞŶƚ ŽĨ ŵƵůƟƉůĞ ƉĂƌƟĞƐ ǁŚŝĐŚ ƌĞƐƵůƚĞĚ ŝŶ ůŽƚ ŽĨ ĂŵďŝŐƵŝƟĞƐ ĂŶĚ ƵůƟŵĂƚĞůLJ ŵĂĚĞ ƚŚĞ ĞŶƟƌĞ ǀĂůƵĞ ĐŚĂŝŶ ĐŽƐƚ ŚĞĂǀLJ͘ dŚĞ ĐŽŵŵƵŶŝĐĂƟŽŶ ŚĂƐ ĂůƐŽ ďĞĞŶ ƌĞĚƵĐĞĚ ĚƌĂƐƟĐĂůůLJ͘

ŽĨ ŚŝŐŚͲĞŶĚ ƉƌŽĚƵĐƚƐ ĚŝƌĞĐƚůLJ ĨƌŽŵ ƚŚĞ ǁĂƌĞŚŽƵƐĞ ƚŽ ĂŐĂŝŶ ƌƵůĞ ŽƵƚ ĐŚĂŶĐĞƐ ŽĨ ĚĂŵĂŐĞƐ ĚƵƌŝŶŐ ƚƌĂŶƐŝƚ͘ dŚŝƐ ǁĂLJ ƚŚĞ ƉƌŽĚƵĐƚ ĐĂŶ ĂůƐŽ ŐĞƚ ŝŶƐƚĂůůĞĚ ƐŝŵƵůƚĂŶĞŽƵƐůLJ ĂƐ ƉĞƌ ĐƵƐƚŽŵĞƌƐ͛ ƌĞƋƵŝƌĞŵĞŶƚƐ͘ dŚŝƐ ƐŝŐŶŝĮĐĂŶƚůLJ ƌĞĚƵĐĞƐ ůĞĂĚ ƟŵĞƐ ĂƐ ǁĞůů ĂƐ ŚĂŶĚůŝŶŐ͘ /Ŷ ƚƵƌŶ͕ ĚĂŵĂŐĞƐ ŚĂǀĞ ďĞĞŶ ƌĞĚƵĐĞĚ ĂŶĚ ĐƵƐƚŽŵĞƌ ƐĂƟƐĨĂĐƟŽŶ ŚĂƐ ŝŶĐƌĞĂƐĞĚ ŝŶ ƚĞƌŵƐ ŽĨ ƟŵĞůLJ ĚĞůŝǀĞƌLJ ĂŶĚ ŝŶƐƚĂůůĂƟŽŶ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚ͘ /ƚ͛Ɛ ďĞĞŶ ƚǁŽ LJĞĂƌƐ ĂŶĚ ǁĞ ĂƌĞ ǁŝƚŶĞƐƐŝŶŐ ƐŝŐŶŝĮĐĂŶƚ ĐƵƐƚŽŵĞƌ ƚƌĂĐƟŽŶ ĨƌŽŵ ƚŚĞ ƟŵĞ ǁĞ ŚĂǀĞ ŽīĞƌĞĚ ŚŽŵĞ ĚĞůŝǀĞƌLJ ƐĞƌǀŝĐĞƐ ƚŽ ŽƵƌ ĐƵƐƚŽŵĞƌƐ͘ /ƚ ŚĂƐ ŝŵƉƌŽǀĞĚ ƋƵĂůŝƚLJ ŽĨ ĚĞůŝǀĞƌLJ ĂƐ ǁĞůů͘

What are the complexities in managing such a gigantic business?

What are the innovations packaging you have carried out?

dŚĞ ŵĂũŽƌ ŝƐƐƵĞ ŝƐ ƚŚĞ ƋƵĂůŝƚLJ ŽĨ ŽƉĞƌĂƟŽŶƐ͕ ǁŚŝĐŚ ĂƌĞ ŶŽƚ ƵƉƚŽ ƚŚĞ ŐůŽďĂů ƐƚĂŶĚĂƌĚƐ͘

tĞ ĂůǁĂLJƐ ŬĞĞƉ ŽŶ ĚŽŝŶŐ ƌĞƐĞĂƌĐŚ ǁŝƚŚ ƚŚĞ ƉĂĐŬĂŐĞƐ ŝŶ ŽƵƌ ŵĂŶƵĨĂĐƚƵƌŝŶŐ͘ tĞ ƉĞƌĨŽƌŵ ĚƌŽƉ ƚĞƐƚ ĨŽƌ ĞǀĞƌLJ ƉƌŽĚƵĐƚ ĨƌŽŵ Ăůů ƚŚĞ ĂŶŐůĞƐ ŽĨ ƚŚĞ ďŽdž ĂŶĚ Ăůů ƚŚĞ ĐŽƌŶĞƌƐ ŽĨ ƚŚĞ ďŽdž ƚŽ ĞdžĂŵŝŶĞ ŝĨ ƚŚĞ ƋƵĂůŝƚLJ ŽĨ ƚŚĞ ďŽdž ŝƐ ĂƉƉƌŽƉƌŝĂƚĞ ĚƵƌŝŶŐ ƚƌĂŶƐƉŽƌƚĂƟŽŶ͘ tĞ ĂůƐŽ ƉĞƌĨŽƌŵ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ƚĞƐƚ͘ tĞ ƐŝŵƵůĂƚĞ ƚŚĞ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ĐŽŶĚŝƟŽŶƐ Ăƚ ŽƵƌ ĨĂĐƚŽƌLJ ůĂď ǁŚĞƌĞ ǁĞ ŬĞĞƉ ƚŚĞ ďŽdžĞƐ ŝŶ ƚŚĞ ƌĞĂůͲƟŵĞ ĐŽŶĚŝƟŽŶƐ ĂŶĚ ĐŚĞĐŬ ƚŚĞ ĂďŝůŝƚLJ ŽĨ ƚŚĞ ďŽdž ƚŽ ǁŝƚŚƐƚĂŶĚ ĂĚǀĞƌƐĞ ƌŽĂĚ ĐŽŶĚŝƟŽŶƐ͘ tĞ ĂůƐŽ ŝŵƉĂƌƚ ƚƌĂŝŶŝŶŐ ƚŽ ůŽĂĚŝŶŐ Θ ƵŶůŽĂĚŝŶŐ ƉĞŽƉůĞ ŽŶ ƚŚĞ ŚĂŶĚůŝŶŐ ŽĨ ƉƌŽĚƵĐƚƐ͘ tĞ ŚĂǀĞ ĂůƐŽ ĚĞǀĞůŽƉĞĚ ƐŝŵƵůĂƟŽŶ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚ ŝŶ ƚŚĞ ǀĞŚŝĐůĞ ƚŽ ĚĞƚĞƌŵŝŶĞ ƚŚĞ ĞdžĂĐƚ ŶƵŵďĞƌ ŽĨ ŝƚĞŵƐ ƚŽ ďĞ ůŽĂĚĞĚ ĂƐ ƉĞƌ ƐŝnjŝŶŐ ĚŝŵĞŶƐŝŽŶƐ͘ tĞ ĂůƐŽ ŐŝǀĞ ƚƌĂŝŶŝŶŐ ƚŽ ƚŚĞ ĚĞĂůĞƌ ƚĞĂŵ ďĞĐĂƵƐĞ ƚŚĞLJ ǁŽƵůĚ ďĞ ƚŚĞ ĞŶĚ ƉŽŝŶƚ ŽĨ ĐŽŶƚĂĐƚ with the retailers or customers.

What are the many firsts achieved by supply chain wing @ LG? tĞ ǁĞƌĞ ƚŚĞ ĮƌƐƚ ŽŶĞƐ ŝŶ ďƌŝŶŐŝŶŐ ĨŽƌĞĐĂƐƟŶŐ ŵŽĚĞů ĨŽƌ ĐŽŶƐƵŵĞƌ ĞůĞĐƚƌŽŶŝĐƐ͘ tĞ ǁĞƌĞ ƚŚĞ ĮƌƐƚ ŽŶĞƐ ƚŽ ƚƌĂŶƐƉŽƌƚ ŐŽŽĚƐ ŝŶ ĐůŽƐĞ ďŽĚLJ ǀĞŚŝĐůĞƐ͘ tĞ ǁĞƌĞ ƚŚĞ ĮƌƐƚ ƚŽ ŽƉĞƌĂƚĞ Θ ŽƌŐĂŶŝnjĞ ƐƚĂŶĚĂƌĚ ǁĂƌĞŚŽƵƐĞƐ ŝŶ /ŶĚŝĂ͘ /Ŷ /ŶĚŝĂ͕ ĞĂƌůŝĞƌ ƚŚĞƌĞ ǁĂƐ ŶŽ ƐƚĂŶĚĂƌĚ ĨŽůůŽǁĞĚ ŝŶ ǁĂƌĞŚŽƵƐŝŶŐ ĚĞƐŝŐŶ ĂŶĚ ŵĂŶĂŐĞŵĞŶƚ͘ tĞ ǁĞƌĞ ƚŚĞ ĮƌƐƚ ƚŽ ƐƚĂƌƚ ďƵŝůƚͲƚŽͲƐƵŝƚ ǁĂƌĞŚŽƵƐĞƐ ĨŽƌ ĐŽŶƐƵŵĞƌ ĞůĞĐƚƌŽŶŝĐƐ͘ tĞ ǁĞƌĞ ƚŚĞ ĮƌƐƚ ŽŶĞƐ ƚŽ ƐĞƚ ƵƉ ŶĞƚǁŽƌŬ ŽƉƟŵŝnjĞĚ ǁĂƌĞŚŽƵƐĞƐ ďĂƐĞĚ ŽŶ ƚĂdž ƐƚƌƵĐƚƵƌĞ ŽĨ ĞĂĐŚ ƐƚĂƚĞƐ͘ ƚ ƚŚĂƚ ƉŽŝŶƚ ŝŶ ƟŵĞ ĐŽŵƉĂŶŝĞƐ ƵƐĞĚ ƚŽ ĨĞĞů ƚŚĂƚ ƚŚĞƌĞ ŝƐ ŶŽ ŶĞĞĚ ĨŽƌ Ŷ ŶƵŵďĞƌ ŽĨ ǁĂƌĞŚŽƵƐĞƐ͘ dŚĞLJ ĂůǁĂLJƐ ďĞůŝĞǀĞĚ ŝŶ ƚŚĞ ĐŽŶĐĞƉƚ ŽĨ ŽŶĞ ǁĂƌĞŚŽƵƐĞ ĐĂƚĞƌŝŶŐ ƚŽ ƚŚĞ ĚĞŵĂŶĚ ĨƌŽŵ ĞĂĐŚ njŽŶĞ ďƵƚ ƚŚĂƚ ǁĂƐ ŶŽƚ Ă ĨĞĂƐŝďůĞ ŝĚĞĂ ŬŶŽǁŝŶŐ ƚŚĞ ƉŽŽƌ ƐƚĂƚĞ ŽĨ ĂīĂŝƌ ŽĨ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ŝŶ ƚŚĞ ĐŽƵŶƚƌLJ͘ tĞ ƐƚĂƌƚĞĚ ŽƉĞŶŝŶŐ ƚŚĞ ŶĞĞĚ ďĂƐĞĚ ǁĂƌĞŚŽƵƐĞƐ ĚĞƉĞŶĚŝŶŐ ŽŶ ƚŚĞ ƐŝnjĞ ŽĨ ƚŚĞ ŵĂƌŬĞƚ͘ dŚĂƚ ŐĂǀĞ ƵƐ ĂŶ ĞĚŐĞ ŝŶ ŵĞĞƟŶŐ ƚŚĞ ĐƵƐƚŽŵĞƌƐ͛ ĚĞŵĂŶĚ ŝŶ ƚŚĞ ĨĂƐƚĞƐƚ ƟŵĞĨƌĂŵĞ͘ >ŽŶŐͲ ƚĞƌŵ ĐŽŶƚƌĂĐƚ ǁŝƚŚ ƚƌĂŶƐƉŽƌƚ ƉĂƌƚŶĞƌƐ ĂŶĚ ǁĂƌĞŚŽƵƐĞ ŵĂŶĂŐĞŵĞŶƚ ĐŽŵƉĂŶŝĞƐ ĂůƐŽ ŚĞůƉĞĚ ƵƐ ŝŶ ĂĐŚŝĞǀŝŶŐ ŽƵƌ ŐŽĂůƉŽƐƚ͘

What was the intent of setting up Pantos Logistics? >' ŝƐ Ă ŵĂŶƵĨĂĐƚƵƌŝŶŐ Θ ƐĂůĞƐ ĐŽŵƉĂŶLJ ĂŶĚ ƚŚĞ ŵĂŶĂŐĞŵĞŶƚ ƚŚŽƵŐŚƚ ƚŚĂƚ ƚŚĞ ĐŽŵƉĂŶLJ ƐŚŽƵůĚ ŚĂǀĞ ĂŶ ŝŶĚĞƉĞŶĚĞŶƚ ĐŽŵƉĂŶLJ ƚŽ ůŽŽŬ ĂŌĞƌ ƚŚĞ ůŽŐŝƐƟĐƐ ƌĞƋƵŝƌĞŵĞŶƚƐ ŽĨ ƚŚĞ ĐŽŵƉĂŶLJ͘ KƵƌ ƌŽůĞ ŝƐ ƚŽ ŵĂŶĂŐĞ ƚŚĞ ůŽŐŝƐƟĐƐ Θ ƐƵƉƉůLJ ĐŚĂŝŶ ŽĨ ƚŚĞ ĞŶƟƌĞ >' 'ƌŽƵƉ ŐůŽďĂůůLJ͘ /ƚ͛Ɛ ďĂƐŝĐĂůůLJ Ă ƉŝĐŬͲƵƉ ƚŽ ĚĞůŝǀĞƌLJ ƐĞƌǀŝĐĞ Ăƌŵ ŽĨ >'͘ tĞ ŚĂǀĞ ĂůƐŽ ƐƚĂƌƚĞĚ ƚĂŬŝŶŐ ϯW> ŽƉĞƌĂƟŽŶƐ ŽĨ ŽƚŚĞƌ ĐŽŵƉĂŶŝĞƐ͘ dŚĞ ŝĚĞĂ

in

These days people are taking up supply chain as a preferred stream which was never the case earlier. Supply chain is a continuous learning curve. There is a big scope for change and an equally big scope for doing something new.

So you learn and implement new ideas and change business dynamics. One needs to learn from the past and apply best practices to enhance business prospects and make our products more saleable. tĞ ĂƌĞ ƚƌLJŝŶŐ ƚŽ ďƌŝŶŐ ŝŶ ŐůŽďĂů ďĞƐƚ ƉƌĂĐƟĐĞƐ ŝŶ ŽƉĞƌĂƟŶŐ ǁĂƌĞŚŽƵƐĞƐ ĂŶĚ ŵĂƚĞƌŝĂů ŚĂŶĚůŝŶŐ͘ tĞ ĂƌĞ ĚĞƉůŽLJŝŶŐ ƌĂĐŬƐ ŝŶ ƚŚĞ ǁĂƌĞŚŽƵƐĞ ĂŶĚ ŽƉĞƌĂƟŽŶĂů ŵĂŶƵĂůƐ ŝŶ /ŶĚŝĂ ǁŚŝĐŚ ǁŝůů ŚĞůƉ ŝŶ ŝŵƉĂƌƟŶŐ ƚƌĂŝŶŝŶŐ ƚŽ ƚŚĞ ƉĞŽƉůĞ ŚĂŶĚůŝŶŐ ĞƋƵŝƉŵĞŶƚ͘ tĞ ĂƌĞ ƉůĂŶŶŝŶŐ ƚŽ ĚĞǀĞůŽƉ ƐƚĂŶĚĂƌĚ ƚƌĂŶƐƉŽƌƚ ĂĐƟǀŝƟĞƐ ǁŚĞƌĞŝŶ ǁĞ ĐĂŶ ƐƚĂŶĚĂƌĚŝnjĞ ƚŚĞ ƐŝnjĞ ŽĨ ƚŚĞ ǀĞŚŝĐůĞƐ͘ /ƚ ƐŚŽƵůĚ ďĞ ďĂƐĞĚ ŽŶ ƚŚĞ ƉĞŽƉůĞ ƐŬŝůůƐ ǁŚŽ ĂƌĞ ůŽĂĚŝŶŐ ƚŚĞ ƉƌŽĚƵĐƚ͘ dŚĞ ƉĞƌƐŽŶ ƐŚŽƵůĚ ĞdžĂĐƚůLJ ŬŶŽǁ ƚŚĞ ůŽĂĚŝŶŐ ĚŝŵĞŶƐŝŽŶƐ ŽĨ ƚŚĞ ƉƌŽĚƵĐƚƐ͘ ^ŝŵŝůĂƌůLJ͕ ǁĞ ĂƌĞ ƚƌLJŝŶŐ ƚŽ ƐƚĂŶĚĂƌĚŝnjĞ Ăůů ƚŚĞ ŽƉĞƌĂƟŽŶƐ ƚŽ ĞŶŚĂŶĐĞ ƚŚĞ ƋƵĂůŝƚLJ ŽĨ ůŽŐŝƐƟĐƐ Θ ĚŝƐƚƌŝďƵƟŽŶ͘ dŚĞ Ăŝŵ ŝƐ ƚŽ ƌŽŽƚ ŽƵƚ ĂŶLJ ƐŝŶŐůĞ ŽĐĐƵƌƌĞŶĐĞ ŽĨ ďƌĞĂŬĂŐĞ ŽĨ ƉƌŽĚƵĐƚƐ Žƌ ŵŝƐŚĂŶĚůŝŶŐ͘ tĞ ŚĂǀĞ ĂůƐŽ ƐƚĂƌƚĞĚ ŚŽŵĞ ĚĞůŝǀĞƌLJ

These days every company is going omni-channel to attract major market share. What are your thoughts on the same? How is LG poised to capture the growth trend? /Ŷ /ŶĚŝĂ͕ ƚŚĞƌĞ ĂƌĞ ŵĂŶLJ ĨŽƌŵĂƚƐ ĂǀĂŝůĂďůĞ ĨŽƌ ƌĞĂĐŚŝŶŐ ƚŽ ƚŚĞ ĐƵƐƚŽŵĞƌ ƐƵĐŚ ĂƐ ŶŽƌŵĂů ƐŚŽƉƐ ŝŶ ŶĞŝŐŚďŽƌŚŽŽĚ͕ ůĂƌŐĞ ƌĞƚĂŝů ĐŚĂŝŶƐ͕ ƌĞŐŝŽŶĂů ƐƉĞĐŝĂůƚLJ ƐƚŽƌĞƐ ĂŶĚ ŽŶůŝŶĞ ƐƚŽƌĞƐ͘ / ĚŽŶ͛ƚ ƚŚŝŶŬ ƚŚĂƚ ŽŶĞ ƐŚŽƵůĚ ůŝŵŝƚ ƚŚĞ ĐŚĂŶŶĞůƐ ƚŽ ƌĞĂĐŚ ƚŽ ƚŚĞ ŵĂdžŝŵƵŵ ŶƵŵďĞƌ ŽĨ ĐƵƐƚŽŵĞƌƐ͘ /ŶĚŝĂ ŝƐ Ă ŐƌŽǁŝŶŐ ŵĂƌŬĞƚ ĂŶĚ ĞdžĐĞƉƚ ds͕ ƉĞŶĞƚƌĂƟŽŶ ŽĨ ĐŽŶƐƵŵĞƌ ĚƵƌĂďůĞƐ ŝƐ ĨĂŝƌůLJ ƐŵĂůů͘ tĞ ŚĂǀĞ Ă ďŝŐ ŵĂƌŬĞƚ ĂŶĚ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ŝƐ ƉƌŽŵŽƟŶŐ ĚŝŐŝƟnjĂƟŽŶ ŝŶ Ă ďŝŐ ǁĂLJ͘ dŚĞƌĞ ŝƐ Ă ďŝŐ ƐĐŽƉĞ ĨŽƌ ĞǀĞƌLJ ƉůĂLJĞƌ ƚŽ ĐŽͲĞdžŝƐƚ͘ ƚ >' ĂůƐŽ͕ ǁĞ ĂƌĞ ƚƌLJŝŶŐ ƚŽ ŽƉƟŵŝnjĞ Ăůů

ϯϲ | CELERITY • May 2017

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02/05/2017 11:56:54 AM

INTERVIEW ƚŚĞ ĐŚĂŶŶĞůƐ ŽĨ ƌĞƚĂŝů ƚŽ ďĞƐƚ ƐĞƌǀĞ ŽƵƌ ĐƵƐƚŽŵĞƌƐ͘ tĞ ĂƌĞ ǁŽƌŬŝŶŐ ŽƵƚ ŽŶ Ă ƐƚƌĂƚĞŐLJ ǁŚĞƌĞŝŶ ǁĞ ĐĂŶ ůĞǀĞƌĂŐĞ Ăůů ƚŚĞ ĐŚĂŶŶĞůƐ ƚŽ ŐĂŝŶ ĂĐĐĞƐƐ ƚŽ ƚŚĞ ƌĞŵŽƚĞƐƚ ƉĂƌƚ ŽĨ ƚŚĞ ĐŽƵŶƚƌLJ͘ Ɛ ĨĂƌ ĂƐ ŽƵƌ ƉƌŽĚƵĐƚƐ ĂƌĞ ĐŽŶĐĞƌŶĞĚ͕ ƉĞŽƉůĞ ǁĂŶƚ ƚŽ ǀŝƐƵĂůůLJ ƐĞĞ ĂŶĚ ƚŚĞŶ ďƵLJ ŝƚ ĂƐ ƉĞƌ ƚŚĞŝƌ ƐƉĞĐŝĮĐĂƟŽŶƐ Θ ƌĞƋƵŝƌĞŵĞŶƚƐ͘ DŽƐƚ ŝŵƉŽƌƚĂŶƚůLJ͕ ĐƵƐƚŽŵĞƌ ǁĂŶƚƐ ƚŽ ďĞ ĂƐƐƵƌĞĚ ŽĨ ƚŚĞ ƐƵƉƉůLJ͕ ĂŶĚ ƚŚĞ ĂŌĞƌ ƐĂůĞƐ ƐĞƌǀŝĐĞ͘ KŶůŝŶĞ ďƵƐŝŶĞƐƐ ŝƐ ĂůƐŽ ƐƵƉƉŽƌƟŶŐ ƚŚĞ ŶĞǁ ǁĂLJ ŽĨ ďƵƐŝŶĞƐƐ͕ ďƵƚ ƉƌŝŵĂƌŝůLJ͕ ŝƚ͛Ɛ ƚŚĞ ƚƌĂĚŝƟŽŶĂů ĐŚĂŶŶĞůƐ ŽĨ ƐĂůĞƐ ƚŚĂƚ ĂƌĞ ƐƟůů ƌĞŝŐŶŝŶŐ ǁŚĞŶ ŝƚ ĐŽŵĞƐ ƚŽ ĐŽŶƐƵŵĞƌ ĞůĞĐƚƌŽŶŝĐƐ͘

What are the complications that exist in today’s supply chain landscape and how can one root out the same? dŚĞ ďŝŐŐĞƐƚ ƉŽŝŶƚ ŽĨ ƐƵƉƉůLJ ĐŚĂŝŶ ǁŝůů ďĞ ĚĞĐŝĚĞĚ ŽŶĐĞ ƚŚĞ '^d ŝƐ ŝŵƉůĞŵĞŶƚĞĚ ŝŶ ŝƚƐ ĞŶƟƌĞƚLJ͘ DĂũŽƌůLJ ƐƵƉƉůLJ ĐŚĂŝŶ ŝƐ ďĂƐĞĚ ŽŶ ƚĂdžĂƟŽŶ͘ tĞ ŶĞĞĚ ƚŽ ƐĞĞ ƚŚĞ ƐƵƉƉůLJ ĐŚĂŝŶ ƚĂdžĂƟŽŶ ŽĨ /ŶĚŝĂ ĂŶĚ ƚŚĞ ŵĂƌŬĞƚ͘ ƵƌƌĞŶƚůLJ ǁĞ ŚĂǀĞ ƚŽ ƐƵƉƉůLJ ƉƌŽĚƵĐƚƐ ďĂƐĞĚ ŽŶ ƐƚĂƚĞ ƚĂdžĂƟŽŶ ƉŽůŝĐŝĞƐ͘ ŌĞƌ '^d ǁŚĞŶ ƚŚĞ ĐƌŽƐƐͲďŽƌĚĞƌ ƐĂůĞƐ ǁŝůů ŽƉĞŶ͕ ƚŚĞ ůŽŐŝƐƟĐƐ Θ ǁĂƌĞŚŽƵƐŝŶŐ ƉĂƌĂĚŝŐŵƐ ǁŝůů ǁŝƚŶĞƐƐ Ă ĚƌĂŵĂƟĐ ƚƌĂŶƐĨŽƌŵĂƟŽŶ͘ dŚĞ ǁĂƌĞŚŽƵƐŝŶŐ ǁŝůů ďĞ ďĂƐĞĚ ŽŶ ƚŚĞ ŵĂƌŬĞƚ͕ ƚŚĞ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĂǀĂŝůĂďŝůŝƚLJ ŽĨ ƚŚĞ ǁĂƌĞŚŽƵƐĞ͕ ƚŚĞ ĐŽŶŶĞĐƟǀŝƚLJ ƚŽ ƚŚĞ ŵĂƌŬĞƚ ĂŶĚ ƚŚĞ ĚŝƐƚĂŶĐĞ ƚŽ ƚŚĞ ŵĂƌŬĞƚ͘ dŚĞ ĐƵƌƌĞŶƚ ůŽŐŝƐƟĐƐ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͕ ǁŚŝĐŚ ŝƐ ďĂƐĞĚ ŽŶ ƚŚĞ ŵĂƌŬĞƚ ǁŝůů ĐŚĂŶŐĞ ďĂƐĞĚ ŽŶ ĚŝƐƚĂŶĐĞ͘ dŽĚĂLJ / ŚĂǀĞ ƚŽ ŽƉĞŶ Ă ǁĂƌĞŚŽƵƐĞ ǁŝƚŚŝŶ Ă ƌĂĚŝƵƐ ŽĨ ϱϬŬŵ ĚƵĞ ƚŽ ĐƌŽƐƐͲďŽƌĚĞƌ ƚĂdžĂƟŽŶ ŝƐƐƵĞƐ͕ ďƵƚ ƉŽƐƚͲ'^d Ăůů ƚŚĞƐĞ ǁŝůů ďĞ ŶƵůů Θ ǀŽŝĚ͘ ŌĞƌ '^d͕ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ǁŝůů ĂůƐŽ ŝŵƉƌŽǀĞ ĚƌĂƐƟĐĂůůLJ͘ ǀĞƌLJŽŶĞ ŝƐ ƉƌĞƉĂƌŝŶŐ ƚŚĞŵƐĞůǀĞƐ ƚŽ ƐĞƌǀĞ ŝŶ ƚŚĞ ƉŽƐƚͲ'^d ĞƌĂ͘

Strategies to be GST ready tĞ ĂƌĞ ƚĂŬŝŶŐ ŽŶĞ ƐƚĞƉ Ăƚ Ă ƟŵĞ͘ tĞ ĂƌĞ ƐĞĞŝŶŐ ŝĨ ǁĞ ĐĂŶ ĐŽŶƐŽůŝĚĂƚĞ ĐĞƌƚĂŝŶ ǁĂƌĞŚŽƵƐĞƐ ŝŵŵĞĚŝĂƚĞůLJ ĂŶĚ ŚŽǁ ĐĂŶ ǁĞ ďĞƐƚ ůĞǀĞƌĂŐĞ ŚƵď Θ ƐƉŽŬĞ ŵŽĚĞů͘ tĞ ǁŝůů ƌĞĚƵĐĞ ƚŚĞ ǁĂƌĞŚŽƵƐĞ ƐŝnjĞ ŝŶ ƚŚĞ ŶĞĂƌ ĨƵƚƵƌĞ͘ /ŶǀĞŶƚŽƌLJ ƉŽŽůŝŶŐ ǁŽƵůĚ ďĞ ƚŚĞ ďŝŐŐĞƐƚ ďĞŶĞĮƚ ƚŚĂƚ ǁĞ Ăŝŵ ƚŽ ĂĐŚŝĞǀĞ͘ /ŶƐƚĞĂĚ ŽĨ ƐƵƉƉůLJŝŶŐ ƚŽ Z Ɛ ĂŶĚ ƚŚĞŶ ŬĞĞƉ ŚŝŐŚ Θ ůŽǁ ŝŶǀĞŶƚŽƌLJ͕ ŝĨ ǁĞ ĐĂŶ ŬĞĞƉ ŝŶǀĞŶƚŽƌLJ ŝŶ ƚŚĞ ŚƵď͕ ǁĞ ĐĂŶ ƉŽŽů ŝƚ ďĂƐĞĚ ŽŶ ƚŚĞ ĚĞŵĂŶĚ ŐĞŶĞƌĂƚĞĚ ĨƌŽŵ ƚŚĞ ƐƉŽŬĞƐ͘ KǀĞƌĂůů ŝŵƉĂĐƚ ŽĨ ƚŚĞ ƐĂŵĞ ǁŽƵůĚ ďĞ ƌĞĚƵĐĞĚ ĐŽƐƚ͕ ĐŽŶƚƌŽůůĞĚ ŝŶǀĞŶƚŽƌLJ ĂŶĚ ŝƚ ǁŝůů ƵůƟŵĂƚĞůLJ ŝŵƉƌŽǀĞ ĐƵƐƚŽŵĞƌ ƐĂƟƐĨĂĐƟŽŶ͘ Ƶƚ ĨŽƌ ƚŚŝƐ ƚŽ ŚĂƉƉĞŶ͕ Ăůů ƚŚĞ /d ƐLJƐƚĞŵƐ ŶĞĞĚ ĂŶ ƵƉŐƌĂĚĞ͘ dŚĞ ƚĂdžĂƟŽŶ ƐLJƐƚĞŵ ǁŝůů ŐŽ ĨŽƌ ĂŶ ŽǀĞƌŚĂƵů͘ EĞƚǁŽƌŬŝŶŐ ŵŽĚĞƐ ǁŝůů ŶĞĞĚ ƚŽ ďĞ ĐŚĂŶŐĞĚ ƚŽ ĨŽůůŽǁ ƚŚĞ ƚĂƌŐĞƚĞĚ ĚĂƚĞ ŽĨ :ƵůLJ ϭ͘ /ƚ͛Ɛ Ă ďŝŐ ƐŚŝŌ ĨƌŽŵ ƚŚĞ ƵƐƵĂů ǁŽƌŬŝŶŐ ƉƌŽĐĞƐƐ ĂŶĚ ĐŽŵƉĂŶŝĞƐ ƌĞĂůůLJ ŶĞĞĚ ƚŽ ƐƚĂƌƚ ŝŵƉůĞŵĞŶƟŶŐ ƚŚĞ ĐŚĂŶŐĞƐ ĨƌŽŵ ŶŽǁ ƚŽ ƌĞĂƉ ƚŚĞ ďĞŶĞĮƚƐ ŝŶ ƚŚĞ ƉŽƐƚͲ'^d ĞƌĂ͘

What are the policy initiatives that are needed to be brought forth to eradicate supply chain inefficiencies? dŚĞƌĞ ŝƐ ŶŽ ŐŽǀĞƌŶŵĞŶƚ ƉŽůŝĐLJ ŽŶ ůŽŐŝƐƟĐƐ ďĞ ŝƚ ƚƌĂŶƐƉŽƌƚĂƟŽŶ͕ ǁĂƌĞŚŽƵƐŝŶŐ͕ ĞƚĐ͘ tŚĞŶ ǁĞ ĚĞǀĞůŽƉ ĂŶ ŝŶĚƵƐƚƌŝĂů ƐĞĐƚŽƌ͕ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ŶĞĞĚƐ ƚŽ ĚĞǀĞůŽƉ Ă ůŽŐŝƐƟĐƐ ƉĂƌŬ ĂůŽŶŐ͘ ŌĞƌ '^d͕ ŝƚ ǁŝůů ďĞ ƚŚĞ ŶĞĞĚ ŽĨ ƚŚĞ ŚŽƵƌ͘ KƵƌ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ƉŽůŝĐLJ ŝƐ ĐƌŝƟĐĂů ƚŽ ĚĞǀĞůŽƉ ůŽŐŝƐƟĐƐ ŝŶĚƵƐƚƌLJ͘ dŚĞƌĞ ĂƌĞ Ŷ ŶƵŵďĞƌ ŽĨ ǀĂƌŝŽƵƐ ƐŝnjĞ ŽĨ ǀĞŚŝĐůĞƐ ŵŽǀŝŶŐ ĂƌŽƵŶĚ ĐĂƌƌLJŝŶŐ ŐŽŽĚƐ͘

In India, there are many formats available for reaching to the customer and I don’t think that one should limit the channels to reach to the maximum number of customers. India is a growing market and except TV, penetration of consumer durables is fairly small. We have a big market and the government is promoting digitization in a big way. There is a big scope for every player to co-exist.

^ŝnjĞ ŽĨ ǀĞŚŝĐůĞƐ͕ ǁĞŝŐŚƚ ŽĨ ǀĞŚŝĐůĞƐ ĂŶĚ ƚŚĞ ƌĞŐƵůĂƟŽŶƐ ƚŽ ŵŽǀĞ ƚŚŽƐĞ ǀĞŚŝĐůĞƐ ŽŶ ƚŚĞ ƌŽĂĚ ŶĞĞĚ ƵƌŐĞŶƚ ƐƚĂŶĚĂƌĚŝnjĂƟŽŶ͘ EŽ ƚƌĂŶƐƉŽƌƚĞƌ ƐŝŶĐĞ ƚŚĞ ůĂƐƚ ϱ LJĞĂƌƐ ŚĂƐ ŝŶǀĞƐƚĞĚ ŝŶƚŽ ǀĞŚŝĐůĞƐ ďĞĐĂƵƐĞ ŽĨ ŚƵƌĚůĞƐ ǁŚĞŶ ƚŚĞLJ ŵŽǀĞ ŽŶ ƚŚĞ ƌŽĂĚ͘ dŚĞƌĞ ƐŚŽƵůĚ ďĞ ƐƉĞĐŝĮĞĚ ƌŽƵƚĞ ƉůĂŶŶŝŶŐ ĨŽƌ ƚŚĞ ĞĂƐLJ ŵŽǀĞŵĞŶƚ ĂŶĚ ĐŽŶŶĞĐƟǀŝƚLJ ĨƌŽŵ ŽŶĞ ƉĂƌƚ ŽĨ ƚŚĞ ĐŽƵŶƚƌLJ ƚŽ ĂŶŽƚŚĞƌ͘ dŚĞŶ ƚŚĞƌĞ ĂƌĞ ĂĚĚŝƟŽŶĂů ĐŚĂůůĞŶŐĞƐ ƚŚĂƚ ĂƌĞ ƉůĂŐƵŝŶŐ ƚŚĞ ŐƌŽǁƚŚ ŽĨ ƚŚĞ ŝŶĚƵƐƚƌLJ͘ tĞ ŶĞĞĚ ƚŽ ŚĂǀĞ Ă ďĞƩĞƌ ĐŽŶƚƌŽů ŽĨ ŵĂŶƉŽǁĞƌ ŵŽǀĞŵĞŶƚ͘ hŶŝŽŶŝnjĂƟŽŶ ŶĞĞĚƐ ƚŽ ďĞ ĂďŽůŝƐŚĞĚ͘ 'ŽǀĞƌŶŵĞŶƚ ŶĞĞĚƐ ƚŽ ĐŽŵĞ ƵƉ ǁŝƚŚ Ă ĐƌLJƐƚĂů ĐůĞĂƌ ůŽŐŝƐƟĐƐ ŵŽǀĞŵĞŶƚ ƉŽůŝĐLJ͘ dŚĞƌĞ ŶĞĞĚƐ ƚŽ ďĞ ŵŝŶŝŵƵŵ Θ ŵĂdžŝŵƵŵ ŶŽƌŵƐ ĂƐ ƉĞƌ ƐĞĂƐŽŶĂůŝƚLJ ŽĨ ďƵƐŝŶĞƐƐ͘ tĞ ĚŽŶ͛ƚ ŚĂǀĞ ƉŽƌƚ ƚŽ ŽƉĞƌĂƚĞ͕ ǁŚŝĐŚ ŝƐ ƚŚĞ ďŝŐŐĞƐƚ ůŽŐŝƐƟĐƐ ďŽƩůĞŶĞĐŬ ŝŶ /ŶĚŝĂ͘ dŚĞƌĞ ĂƌĞ ŶŽƚ ƐƵĸĐŝĞŶƚ ďĞƌƚŚƐ ƚŽ ƐƵƉƉŽƌƚ ŵŽǀĞŵĞŶƚ ŽĨ ŐŽŽĚƐ͘ DĂŶƉŽǁĞƌ ŝƐ Ă ďŝŐ ŝƐƐƵĞ ŝŶ ƚĞƌŵƐ ŽĨ ƐƚƌŝŬĞƐ͘ >ĂŶĚ ĚĞǀĞůŽƉŵĞŶƚ ŝƐƐƵĞ ŝƐ ĂůƐŽ ĂŶ ŝƐƐƵĞ͘ tĞ ŚĂǀĞ ǀĂƐƚ ŝŶůĂŶĚ ǁĂƚĞƌǁĂLJƐ ďƵƚ ƚŚĞƌĞ ŝƐ ĞdžƚƌĞŵĞůLJ ƉŽŽƌ ŶĞƚǁŽƌŬ ĐŽŶŶĞĐƟǀŝƚLJ͘ /Ĩ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ ĮŶĚƐ Ă ǁĂLJ ƚŽ ĚĞǀĞůŽƉ ŝŶůĂŶĚ ǁĂƚĞƌǁĂLJƐ ƚƌĂŶƐƉŽƌƚĂƟŽŶ͕ ŝƚ ǁŝůů ďĞ Ă ƚƌĞŵĞŶĚŽƵƐ ŚĞůƉ ƚŽ ƚŚĞ ŝŶĚƵƐƚƌLJ͘

What’s your message to young logistics professionals who would like to make supply chain as their chosen profession?

KĨ ůĂƚĞ͕ ƐŝŶĐĞ ůĂƐƚ ϯͲϰ LJĞĂƌƐ͕ ƉĞŽƉůĞ ĂƌĞ ƚĂŬŝŶŐ ƵƉ ƐƵƉƉůLJ ĐŚĂŝŶ ĂƐ Ă ƉƌĞĨĞƌƌĞĚ ƐƚƌĞĂŵ ǁŚŝĐŚ ǁĂƐ ŶĞǀĞƌ ƚŚĞ ĐĂƐĞ ĞĂƌůŝĞƌ͘ ^ƵƉƉůLJ ĐŚĂŝŶ ŝƐ Ă ĐŽŶƟŶƵŽƵƐ ůĞĂƌŶŝŶŐ ĐƵƌǀĞ͘ dŚĞƌĞ ŝƐ Ă ďŝŐ ƐĐŽƉĞ ĨŽƌ ĐŚĂŶŐĞ ĂŶĚ ĂŶ ĞƋƵĂůůLJ ďŝŐ ƐĐŽƉĞ ĨŽƌ ĚŽŝŶŐ ƐŽŵĞƚŚŝŶŐ ŶĞǁ͘ ^Ž LJŽƵ ůĞĂƌŶ ĂŶĚ ŝŵƉůĞŵĞŶƚ ŶĞǁ ŝĚĞĂƐ ĂŶĚ ĐŚĂŶŐĞ ďƵƐŝŶĞƐƐ ĚLJŶĂŵŝĐƐ͘ KŶĞ ŶĞĞĚƐ ƚŽ ůĞĂƌŶ ĨƌŽŵ ƚŚĞ ƉĂƐƚ ĂŶĚ ĂƉƉůLJ ďĞƐƚ ƉƌĂĐƟĐĞƐ ƚŽ ĞŶŚĂŶĐĞ ďƵƐŝŶĞƐƐ ƉƌŽƐƉĞĐƚƐ ĂŶĚ ŵĂŬĞ ŽƵƌ ƉƌŽĚƵĐƚƐ ŵŽƌĞ ƐĂůĞĂďůĞ͘ / ĂůǁĂLJƐ ƚĞůů ŵLJ ĐŽůůĞĂŐƵĞƐ ƚŚĂƚ ƉƌŽĮƚ ĐĂŶ͛ƚ ĐŽŵĞ ĨƌŽŵ ŝŶĐƌĞĂƐŝŶŐ ƚŚĞ ƉƌŝĐĞ͕ ŝƚ ǁŝůů ŽŶůLJ ĐŽŵĞ ĨƌŽŵ ĐŽŶƚƌŽůůŝŶŐ ƐƵƉƉůLJ ĐŚĂŝŶ͕ ŝŵƉƌŽǀŝŶŐ LJŽƵƌ ƐƵƉƉůLJ ĐŚĂŝŶ ŝŶ ƚĞƌŵƐ ŽĨ ƌĞĚƵĐŝŶŐ ƟŵĞ͕ ĨĂƐƚĞƌ ƚƵƌŶĂƌŽƵŶĚ ĂŶĚ ĐŽŶƚƌŽůůŝŶŐ ĐŽƐƚ ĂƐ ǁĞůů ĂƐ ďLJ ŝŵƉƌŽǀŝŶŐ ĚĞůŝǀĞƌLJ ƚŽ LJŽƵƌ ĐƵƐƚŽŵĞƌƐ͘

Your future plans… tĞ ǁĂŶƚ ƚŽ ŝŶƚĞŐƌĂƚĞ ĨŽƌ '^d ĂŶĚ ƐĞƚ ƵƉ ŽƵƌ ĂĐƟǀŝƚLJ ĨŽƌ '^d͘ dŚĞƌĞ ǁŝůů ďĞ ŝŶƚĞŐƌĂƟŽŶ ŽĨ ŶĞƚǁŽƌŬƐ ŐŽŝŶŐ ĂŚĞĂĚ͘ tĞ ǁŝůů ďĞ ŝŶǀĞƐƟŶŐ ŝŶ ǁĂƌĞŚŽƵƐŝŶŐ ĂŶĚ ƉƌŝŵĂƌLJ Θ ƐĞĐŽŶĚĂƌLJ ƚƌĂŶƐƉŽƌƚĂƟŽŶ ŝŶ ƚŚĞ ŶĞĂƌ ĨƵƚƵƌĞ͘

With close to 35 years of experience in supply chain, KK Kaul's expertise lies in procurement, production, export & import, commercial and tax, demand & production planning, freight forwarding, etc. He has been with LG for the past 20 years and has played a crucial part in building a seamless supply chain network at LG.

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Trending in India Making driving comfortable for truckers

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Ŷ Ă ƌĞƉŽƌƚ͕ ƚƌƵĐŬƐ ǁĞƌĞ ĨŽƵŶĚ ƚŽ ďĞ ƌĞƐƉŽŶƐŝďůĞ ĨŽƌ ϭϭ͘ϱй ǁŚŝůĞ ďƵƐĞƐ ǁĞƌĞ ŝŶǀŽůǀĞĚ ŝŶ ϭϬ͕ϳϰϬ ŽĨ ƚŚĞ ϭ͘ϰ ůĂŬŚ ƌŽĂĚ ĚĞĂƚŚƐ ŝŶ ϮϬϭϱ͘ KǀĞƌŚĞĂƟŶŐ ĂŶĚ ŽǀĞƌĐŚŝůůŝŶŐ ǁĞƌĞ ƚŚĞ ŵĂŝŶ ƌĞĂƐŽŶƐ ĨŽƌ ĚĞĐƌĞĂƐĞ ŝŶ ĂůĞƌƚŶĞƐƐ ĂŶĚ ĞĸĐŝĞŶĐLJ ůĞǀĞůƐ ŽĨ ƚƌƵĐŬ ĚƌŝǀĞƌƐ ĐĂƵƐŝŶŐ ĂĐĐŝĚĞŶƚ͘ &ŝƌƐƚ ƟŵĞ ŝŶ /ŶĚŝĂ͕ Ă ŶĞǁ ƚĞĐŚŶŽůŽŐLJ ŚĂƐ ďĞĞŶ ŝŶƚƌŽĚƵĐĞĚ ĨŽƌ ŵĂŬŝŶŐ ĚƌŝǀŝŶŐ ŽĨ ŚĞĂǀLJ ǀĞŚŝĐůĞƐ ĐŽŵĨŽƌƚĂďůĞ͘ ŶĞǁůLJ ŝŶƚƌŽĚƵĐĞĚ ƚĞĐŚŶŽůŽŐLJ ĨŽƌ ĚƌŝǀĞƌƐ ͚dŚĞƌŵĂ ŽŽů ŽŵĨŽƌƚ ^ĞĂƚ͛ ƉƌŽǀŝĚĞƐ ƉƌŽŵŝƐŝŶŐ ƐŽůƵƟŽŶƐ ƚŽ ƚŚĞ ŽǀĞƌŚĞĂƟŶŐ ĂŶĚ ŽǀĞƌĐŚŝůůŝŶŐ ƉƌŽďůĞŵ͘ dŚŝƐ ŶĞǁ ĚĞǀŝĐĞ ũŽŝŶƚůLJ ĚĞǀĞůŽƉĞĚ ĂŶĚ ƉĂƚĞŶƚĞĚ ďLJ 'ĞŶĞƌĂů DŽƚŽƌƐ h^ ĂŶĚ ŚĂŵĂ /ŶŶŽǀĂƟŽŶƐ͕ ŝƐ ĂŶ ĂīŽƌĚĂďůĞ ƐĞĂƚ ƚŚĂƚ ĐĂŶ ŬĞĞƉ ƚŚĞ ĚƌŝǀĞƌ Ăƚ ĚĞƐŝƌĞĚ ƚĞŵƉĞƌĂƚƵƌĞƐ ĨŽƌ ĐŽŵĨŽƌƚ ĂŶĚ ĞĸĐŝĞŶĐLJ ďĞƚǁĞĞŶ ϭϰΣ ĂŶĚ ϱϬΣ ͘ /ƚ ƌƵŶƐ ŽŶ ƚŚĞ ǀĞŚŝĐůĞ͛Ɛ ďĂƩĞƌLJ ƚĂŬŝŶŐ ŽŶůLJ ϰϬ t ĂŶĚ ŚĂƐ ŶĞŐůŝŐŝďůĞ ĞīĞĐƚ ŽŶ ŵŝůĞĂŐĞ͕ ƐĂŝĚ <ƌĂŶƚŚŝ <ŝƌĂŶ sŝƐƚĂŬƵůĂ͕ &ŽƵŶĚĞƌ Θ K͕ ŚĂŵĂ /ŶŶŽǀĂƟŽŶƐ͘ KŶ ĂŶ ĂǀĞƌĂŐĞ͕ Ă ƚƌƵĐŬ ĚƌŝǀĞƌ ƚƌĂǀĞůƐ ĂƌŽƵŶĚ ϯϬϬ ŬŵͬĚĂLJ͘ tŚĞŶ ƚŚĞ ĐůŝŵĂƟĐ ĐŽŶĚŝƟŽŶƐ ĂƌĞ ŶŽƚ ĨĂǀŽƌĂďůĞ͕ ƚŚĞ ďŽĚLJ ƌĞĂĐƚƐ ŶĞŐĂƟǀĞůLJ͘ /ƚ ŝŵƉĂĐƚƐ ƚŚĞ

ƉƐLJĐŚŽůŽŐŝĐĂů ĐŽŶĚŝƟŽŶ ŽĨ ƚŚĞ ĚƌŝǀĞƌ ĂŶĚ ƉƌŽĚƵĐƟǀŝƚLJ͘ dŚĞƌŵĂ ŽŽů ŽŵĨŽƌƚ ^ĞĂƚ ƉƌŽǀŝĚĞƐ ĐŽŵĨŽƌƚ ƚŽ ƚŚĞ ĚƌŝǀĞƌ ǁŚŝĐŚ ůĞĂĚƐ ƚŽ ŝŵƉƌŽǀĞĚ ĞĸĐŝĞŶĐLJ͕ ŝŶĐƌĞĂƐĞĚ ĚƌŝǀĞƌ ĂůĞƌƚŶĞƐƐ͕ ůĞƐƐ ĨĂƟŐƵĞ ĂŶĚ ĚƌŝǀĞƌ ƌĞƚĞŶƟŽŶ͘ ŽŶƐŝĚĞƌŝŶŐ ƚŚĞ ůĂƌŐĞ ŶƵŵďĞƌ ŽĨ ƌŽĂĚ ĂĐĐŝĚĞŶƚƐ ŝŶǀŽůǀŝŶŐ ƚƌƵĐŬƐ͕ ƚŚĞ 'ŽǀĞƌŶŵĞŶƚ ŽĨ /ŶĚŝĂ ŝƐ ŵƵůůŝŶŐ ŽǀĞƌ ƐĞǀĞƌĂů ƐƚƌĂƚĞŐŝĞƐ ƚŽ ŝŶĐƌĞĂƐĞ ĚƌŝǀĞƌ ĐŽŵĨŽƌƚ͘ /ƚ ŝƐ ĐŽŶƐŝĚĞƌŝŶŐ ĂŵĞŶĚŝŶŐ ƚŚĞ DŽƚŽƌ sĞŚŝĐůĞ Đƚ ƚŽ ŵĂŬĞ ŝƚ ŵĂŶĚĂƚŽƌLJ ĨŽƌ ŵĂŶƵĨĂĐƚƵƌĞƌƐ ƚŽ Įƚ Ɛ ŝŶƚŽ ƚŚĞ ĚƌŝǀĞƌ͛Ɛ ĐĂďŝŶ ŽĨ Ăůů ŶĞǁ ƚƌƵĐŬƐ ƐŽůĚ ĨƌŽŵ Ɖƌŝů ϭ͕ ϮϬϭϳ͘ :ŝƚĞƐŚ ŚŚĞĚĂ͕ KǁŶĞƌ͕ ŚŚĞĚĂ ĂƌŐŽ ĂƌƌŝĞƌ͕ ƐĂLJƐ͕ ͞ ǁŝůů ŶŽƚ ďĞ ĐŽƐƚ ĞīĞĐƟǀĞ ĨŽƌ ƚŚĞ ƚƌƵĐŬ ƚƌĂŶƐƉŽƌƚĞƌ͘ Ɛ ƚŚĞ ŵŝůĞĂŐĞ ǁŝůů ďĞ ŝŵƉĂĐƚĞĚ ďLJ ŽǀĞƌ ϭϬй͕ ƚŚĞƌĞďLJ ƌĞƐƵůƟŶŐ ŝŶ ŝŶĐƌĞĂƐĞ ŝŶ ĨƌĞŝŐŚƚ͘ ůƐŽ͕ ŝŶ ŵĂŶLJ ĐĂƐĞƐ͕ ĐŽƐƚ ƐĂǀŝŶŐƐ ŝŶ ŵŝůĞĂŐĞ ŐŽ ƚŽ ƚŚĞ ĚƌŝǀĞƌ ƐŽ ĞǀĞŶ ŝĨ ǁĞ ŚĂǀĞ ŝŶ ƚŚĞ ĚƌŝǀĞƌ ĐĂďŝŶ͕ ƚŚĞLJ ǁŽƵůĚŶ͛ƚ ƐǁŝƚĐŚ ŝƚ ŽŶ ĂŶĚ ƚŚĞƌĞďLJ ǁŽƵůĚ ĚĞĨĞĂƚ ƚŚĞ ǁŚŽůĞ ŽďũĞĐƟǀĞ ŽĨ ƚŚĞ ŐŽǀĞƌŶŵĞŶƚ͘͟ /Ŷ ƐƵĐŚ ĐŽŶĚŝƟŽŶ ͚dŚĞƌŵĂ ŽŽů ŽŵĨŽƌƚ ^ĞĂƚ͛ ĐĂŶ ŚĞůƉ ƉƌŽǀŝĚĞ ƚŚĞ ƉƌŽŵŝƐŝŶŐ ƐŽůƵƟŽŶ͘

Apple’s dedicated Distribution Centre for India

ƉƉůĞ ǁŝůů ŵŽǀĞ ƚŽ Ă ĚĞĚŝĐĂƚĞĚ ĚŝƐƚƌŝďƵƟŽŶ ĐĞŶƚƌĞ ĨŽƌ ŝƚƐ ƉƌŽĚƵĐƚƐ ŝŶ /ŶĚŝĂ ĨŽƌ ƚŚĞ ĮƌƐƚ ƟŵĞ͕ ĐŽŶƐŽůŝĚĂƟŶŐ ŝƚƐ ůŽŐŝƐƟĐƐ ŽƉĞƌĂƟŽŶƐ ƚŽ ĞŶƐƵƌĞ ĐŽŵŵŽŶ ƉƌŝĐŝŶŐ ĨŽƌ ŽŋŝŶĞ Θ ŽŶůŝŶĞ ƐĂůĞƐ ĂŶĚ ĂĐƋƵŝƌŝŶŐ ŐƌĞĂƚĞƌ ĐŽŶƚƌŽů ŽǀĞƌ ƚŚĞ ƐƵƉƉůLJ ĐŚĂŝŶ͘ ƉƉůĞ͛Ɛ ŐůŽďĂů ůŽŐŝƐƟĐƐ ƉĂƌƚŶĞƌ ^ĐŚĞŶŬĞƌ ǁŝůů ŽǁŶ ĂŶĚ ŽƉĞƌĂƚĞ͕ ǁŚŝĐŚ ǁŝůů ĐŽŵĞ ƵƉ Ăƚ ŚŝǁĂŶĚŝ ŶĞĂƌ DƵŵďĂŝ͘ dŚŝƐ ͕ ǁŚŝĐŚ ǁŝůů ŚĞůƉ ĞŶƐƵƌĞ ƚŚĂƚ ƉƉůĞ ƉƌŽĚƵĐƚƐ ĚŽ ŶŽƚ ŐĞƚ ƐŽůĚ ŽƵƚ Ăƚ ƚŚĞ ƌĞƚĂŝů ůĞǀĞů͕ ĂƐ ŝƚ ŚĂƉƉĞŶĞĚ ĂŌĞƌ ƚŚĞ ůĂƵŶĐŚ ŽĨ ƚŚĞ ŝWŚŽŶĞ

ϳ ĂŶĚ ϳ WůƵƐ ŝŶ KĐƚŽďĞƌ͘ ƵƌƌĞŶƚůLJ͕ ŝWŚŽŶĞƐ͕ ŝWĂĚƐ ĂŶĚ DĂĐ ĐŽŵƉƵƚĞƌƐ ĂƌĞ ďƌŽƵŐŚƚ ŝŶƚŽ /ŶĚŝĂ ƚŚƌŽƵŐŚ ŚĞŶŶĂŝ͕ ĞŶŐĂůƵƌƵ͕ DƵŵďĂŝ͕ ŚĂŶĚŝŐĂƌŚ͕ EĞǁ ĞůŚŝ ĂŶĚ ,LJĚĞƌĂďĂĚ ʹ ǁŚĞƌĞ ǀĂůƵĞͲ ĂĚĚĞĚ ƚĂdž ƌĂƚĞƐ ǀĂƌLJ ʹ ĂŶĚ ƚƌĂŶƐĨĞƌƌĞĚ ƚŽ ĚŝƐƚƌŝďƵƚŽƌƐ ĨƌŽŵ ƚŚĞ ĂŝƌƉŽƌƚ ŝƚƐĞůĨ͘ KŶůŝŶĞ ƐĞůůĞƌƐ ŽŌĞŶ ƐŽƵƌĐĞ ƚŚĞ ĚĞǀŝĐĞƐ ĨƌŽŵ ůŽǁͲ s d ŵĂƌŬĞƚƐ͕ ŐĂŝŶŝŶŐ Ă ƉƌŝĐĞ ĂĚǀĂŶƚĂŐĞ ŽǀĞƌ ƚŚĞŝƌ ŽŋŝŶĞ ƌŝǀĂůƐ͘ ͞dŚĞ ĚŝƐƚƌŝďƵƟŽŶ ĐĞŶƚƌĞ ǁŝůů ĂůůŽǁ ƉƉůĞ ƚŽ ƐƚŽĐŬ ŝƚƐ ƉƌŽĚƵĐƚƐ ĂĚĞƋƵĂƚĞůLJ͕ ǁŝůů ĞĂƐĞ ŽƉĞƌĂƟŽŶƐ ĂŶĚ ƐƚƌĞĂŵůŝŶĞ ŝƚƐ

ůŽŐŝƐƟĐƐ ĂŶĚ ƐƵƉƉůLJ ĐŚĂŝŶƐ͘ /ƚ ǁŝůů ĂůƐŽ ŚĞůƉ ŝŶ ŵĂŝŶƚĂŝŶŝŶŐ ƵŶŝĨŽƌŵ ƉƌŝĐĞ ĨŽƌ ŝƚƐ ƉƌŽĚƵĐƚƐ͕ ǁŚŝĐŚ ǁŝůů ďĞĐŽŵĞ ŵƵĐŚ ĞĂƐŝĞƌ ƵŶĚĞƌ ƚŚĞ '^d͕͟ ƐĂŝĚ ŽŶĞ ŽĨ ƚŚĞ ĞdžĞĐƵƟǀĞƐ͘ ƉƉůĞ ŝƐ ĞdžƉĂŶĚŝŶŐ ŝŶ /ŶĚŝĂ͕ ǁŝĚĞŶŝŶŐ ĚŝƐƚƌŝďƵƟŽŶ ƚŽ ƚŚĞ ƐŵĂůůĞƌ ĐŝƟĞƐ ĂŶĚ ǁŽƌŬŝŶŐ ǁŝƚŚ ĂƉƉůŝĐĂƟŽŶ ĚĞǀĞůŽƉĞƌƐ͘ dŚĞ ĐŽŵƉĂŶLJ ǁĂƐ ƚŚĞ ĐŽƵŶƚƌLJ͛Ɛ ƐĞĐŽŶĚͲ ůĂƌŐĞƐƚ ƐŵĂƌƚƉŚŽŶĞ ŵĂŬĞƌ ďLJ ƌĞǀĞŶƵĞ ŝŶ ϮϬϭϱͲϭϲ͕ ƉŝƉƉŝŶŐ ůŽĐĂů ƌŝǀĂů DŝĐƌŽŵĂdž /ŶĨŽƌŵĂƟĐƐ ĂŌĞƌ ƐĂůĞƐ ŝŶĐƌĞĂƐĞĚ ϱϰй ƚŽ ZƐ ϵ͕ϵϵϳ ĐƌŽƌĞ͘

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ϯϴ | CELERITY • May 2017

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