Issuu

BRAND

IDENTITY GUIDELINES May

2022

Exponentially INCRE ASE

YOUR

LISTINGS

TABLE OF

04 05 06 07 08

CONTENTS

Why Use Brand Guidelines Our Brand Story Brand Style / Moodboard Our Name Our Logo 08 Main Logo 10 Other Logos 12 Logo Colors 13 Minimum Size& Clearance Area

14 15

Logo Misuse Color Palette 15 Primary 16 Secondary /Specialty Colors

17 18 19 20

Typography Graphic Elements Mockups Icons

Celebrity Agent®Brand Identity Guidelines

01 - WHY

USE

BRAND GUIDELINES

Brand guidelines were not prepared to limit your creativity, but to ensure brand consistency. Brand guidelines help to eliminate confusion,and allow for a cohesive design. It is very important they are followed, in order to create consistent marketing materials, internaldocuments, and to ensure that our logo and company are portrayed professionally,and accurately at all times.

Celebrity Agent®Brand Identity Guidelines

- OUR BRAND STORY

STORY

OUR BRAND

Celebrity Agent®Brand Identity Guidelines

Since 2009,our founders have been at the forefront of real estate technology, helping thousands of the countryʼs most successful real estate agents meet and engage with millionsofreal estate consumers. In2021,theylaunched an entirelynew product category —the worldʼsfirstcommandcenter forlistinglead generation. The command center offers the most robust and intelligentreal estate automation on earth, enabling the countryʼs most prominentRealtors to meet and engage with more homeowners than ever before.

If you are a top agent in your market, this platform willexponentially boost your listingopportunities.

03 -

BRAND STYLE /

MOODBOARD

Celebrity Agent®Brand Identity Guidelines

OUR

NAME

Our name should always be title case or all caps and not abbreviated, i.e., Celebrity Agent® or CELEBRITY AGENT®. Abbreviation of our registered brand name (CA®) or use of lowercase letters only (celebrity agent®) is forbidden.

Celebrity Agent®Brand Identity Guidelines

OUR LOGO Main Logo

Our standard logo lockup is show on this page. Our logo is an important part of our identity,and it must be used strictly in accordance with the rules specified in these guidelines.

Celebrity Agent®Brand Identity Guidelines

Exponentially INCREASE

YOUR LISTINGS

OUR LOGO Other Logos

In addition to our main logo shown in the preceding pages, we have two other options. The logotypes below can be used whenever it seems to be a more appropriate choice design-wise,or whenever there isnʼt enough vertical space for the main logo to remain legible.

01 LOGOTYPE

02 LOGOTYPE 2 LINE

Celebrity Agent®Brand Identity Guidelines

Ma ps

Marketing Reach

705

addresses reached by you over the last 60 days

Reaching 705of your farm in the last 60 days is good. 35of these addresses are likely to list in the next 12months. Agents in the top 1% in a farm would typically hit 100% of addresses every 30 days.

Automation

Inbox

Outbox

MARY J O

Celebrity Agent®Brand Identity Guidelines

OUR LOGO

LogoColors

All of our logos come in 4 different colors - Celebrity Agent® Dark Grey, Celebrity Agent® Light Grey, Black and White. For color values, please refer to the Color Palette section (page 15).Theuse of colors different to the ones listed above is not allowed.

Celebrity Agent® Dark Grey

Celebrity Agent® Light Grey

Black

White

OUR LOGO

Celebrity Agent®Brand Identity Guidelines

Minimum Size& Clearance Area

Tomaintain the legibility of our brand, the minimumsize of our logos is shown below.

To preserve the complete legibility of the logo, weʼve defined a protective area around it. This space should not be occupied by any other elements, in order to avoid interference.

80 px

The exclusionarea around our main logo is measured by half the height of the house.

117px

The exclusionarea around our logotype is measured by half the height of a letter.

64 px

LOGO

Celebrity Agent®Brand Identity Guidelines

MISUSE

1.Do not distort the height of the logo.

2.Do not distort the width of the logo. 3.Do not change the logo color to any color other than Celebrity Agent® Dark Grey,Celebrity Agent® Light Grey, black or white. 4. Do not rotate the logo. 5.Do not put a drop shadow on the logo. 6. Do not change the dark logo file color to a light color, use the logo files specifically made to use with dark backgrounds.

x 4.

x 5.

x 6.

07 -

COLOR

Celebrity Agent®Brand Identity Guidelines

PALETTE

Primary

Thisis our primary color palette. The use of Celebrity Agent® colors within a design should always be prioritized,but other colors should also be used frequently to avoid monotony.

DOVE Celebrity Agent® LIGHT GREY CMYK RG B HEX

5/5/4 /1 235/ 232/ 233 #ebe8e9

CMYK RG B HEX

4 /3/2 /0 242 / 242 / 244 #f2f2f4

WHITE CMYK RG B HEX

0 /0 /0 /0 255/ 255/ 255 #ffffff

ANTIQUE CMYK RG B HEX

16/26 / 52/ 0 216/187/135 #d8bb87

ROYALTY Celebrity Agent® DARK GREY CMYK RG B HEX

86 / 76/ 66 / 76 10/ 19/ 26 #0a131a

CMYK RG B HEX

87/ 84 / 47/ 56 33 / 31/ 57 #211f39

ELEPHANT CMYK RG B HEX

52/ 44 / 39/ 6 129/ 129/ 135 #818187

B LAC K CMYK RG B HEX

100/ 100/ 100/ 100 0 /0 /0 #000000

07 -

COLOR

Celebrity Agent®Brand Identity Guidelines

PALETTE

Secondary /Specialty Colors

Secondary colors are to be used sparingly, for example to highlight a single word or sentence, for a web button, or to draw attention to a call-to-action in copy. Celebrity Agent® Gradient can be used as a photography overlay with transparency.

SLATE BLUE

HEATHER

Celebrity Agent® GRADIENT

CMYK RG B HEX

SLATE BLUE + HEATHER

66 / 62/ 0 /0 116/109 / 246 #746df6

31/36/ 0 / 0 181/ 161/255 #b5a1ff

Celebrity Agent®Brand Identity Guidelines

TYPOGRAPHY

01 MAIN HE ADER

Headline font looks like this.

02 SUB HE ADER

A subheadline goes right here.

03 BODY COPY

This is the format for all main body copy.Balanced, legible, and elegant. Viverra nibh cras pulvinar mattis nunc sed blandit libero. Pellentesque habitant morbi tristique senectus. Scelerisque mauris pellentesque pulvinar pellentesque. Non consectetur a erat nam at lectus urna. Urna condimentummattis pellentesque id nibh tortor.Purus gravidaquis blandit turpis cursus. Vel orci porta non pulvinar neque laoreet suspendisse interdum consectetur. Et malesuada fames ac turpis egestas maecenas pharetra. Faucibus purus in massa tempor. Neque vitae tempus quam pellentesque nec. Rutrum quisque non tellus orci ac.

04 S PECIALTY TEXT

05 B UTTON STYLES

This is a specialty font to beusedsparingly for quotes,annotations etc. and in creative typography.

LE ARN MORE

Gilroy Light | Extra Bold

IvyPresto Display Light | LightItallic | Regular | RegularItalic

Gilroy Light | Extra Bold

Itʼs important to maintain the font pairing above to ensure clarity, and to preserve the consistency for all our marketing materials and visual assets.

GRAPHIC

ELEMENTS

You can use this background shape to divide differentelements of the design.

45° ASCENDING ONLY TO THE LEFT

Celebrity Agent®Brand Identity Guidelines

10 -

Celebrity Agent®Brand Identity Guidelines

MOCKUPS

The general styling of our explainer mockups is shown below. Device mockups can be used as well when needed (desktop, laptop, tablet, mobile phone), the devices should be of the same color as the background they are presented on (see page 11).Whereapplicable, it is advised to use animated mockups that best explain what we do, and engage with the audience in a more meaningful way than stillgraphics.

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11 -

Celebrity Agent®Brand Identity Guidelines

ICONS

Celebrity Agentʼs® icons should be minimal in detail but clearly display the message. Below are the icon styles that can be used.

W E B UILD We build out, update and enrich your entire past client database with zero effort from you.

W E AUTO MATE We direct proven, data-driven direct-mail campaigns on auto-pilot.

WE PERSONALIZE We leverage intelligent workflows to personalize all campaigns with relevant, handwritten style messaging that will keep you top of mind.

WE S IMPLIFY We simplify your repeat and referral marketing with frequency based budgeting for set it and forget it management.

go.celebrit yagent.com