MEDIA REPORT 2014
Public Information Office 201 E. Avenue Cedartown, Georgia 30125 www.cedartowngeorgia.gov
Table of Contents Website data — P. 2-5 Facebook data — P. 6-7 Twitter data — P. 8-9 Youtube and Flickr Information — P. 10 Employee Newsletter Information — P. 11 Media Release Information — P. 12 Notable Media Mentions — P. 13-14
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City of Cedartown Website Stats and Data New site roll out: March 2014 Total views YTD: 55,000+
*A view is counted when a visitor loads or reloads a page*
Average daily views: 273 Best daily average May 27: 1,022 (due to employment posting)
What’s being viewed? A quick look at our six most-viewed pages
Chart Title
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Homepage
Employment
Our City Government
For Our Visitors
Biz Builders Voting
Our History
City of Cedartown Website Stats and Data How are they finding us? What terms are being used to search for our page? Chart Title
cedartown ga
cedartown, ga
city of cedartown
city of cedartown ga
cedartown georgia
cedartown police department
cedartown
Who are our referrers? Who is giving out our ‘electronic business card’ Chart Title
Search engines
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City of Cedartown Website Stats and Data Where in the world? ‘Top Ten’ countries where our site has been viewed United States..........................53,135 Angola.........................................548 Japan...........................................324 India.............................................172 Canada.......................................152 Brazil................................................40 Philippines....................................106 United Kingdom............................54 Germany........................................43 Italy.................................................40
What resources are being used? Our highest ‘click throughs’ by viewers
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municipalonlinepayments.com/cedartownga
employee-forms.cedartowngeorgia.gov
downtowncedartown.com
library.municode.com/index.aspx?clientId=10515
flickr.com
polkgeorgia.org
cedartownpd.org/index.php?page=fines
youtube.com
flickr.com
City of Cedartown Facebook Stats and Data Quick facts:
Number of likes — 1,684
(an increase of 1,455 since Jan. 1, 2014)
Average posts per day — 3 Highest reach count on a single post: 12K (photo taken of a snowy downtown in January 2014 by Commissioner Matt Foster)
Where do our friends live globally?
United States of America
Japan
Guatemala
Greece
United Kingdom
Ireland
Mexico
Where do our friends Chart Title live locally?
Cedartown, GA
Rockmart, GA
Rome, GA
Atlanta, GA
Buchanan, GA
Piedmont, AL
Cartersville, GA
Cave Spring, GA
Dallas, GA
Aragon, GA
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Is our message being seen? Let’s compare two years’ worth of stats TOTAL PAGE LIKES
2013 vs. 2014 ACTIVITY COMPARISON
2013 vs. 2014
POST REACH
2013 vs. 2014 7
City of Cedartown Twitter Stats and Data Quick facts: Established — March 2014 Followers — 106 Tweet average per week — 3 Some of our followers include:
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Most ‘re-tweeted,’’favorited,’ and unique Tweets:
Re-tweeted 26 times to hundreds of Twitter feeds across the nation
Favorited more than 10 times from firefighters across the US
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Tweeted to us via a fireman in New Jersey
City of Cedartown YouTube and Flickr Info Quick facts: Established — March 2014 Total videos produced — 35 Total views — 6,010
Quick facts: Established — February 2014 Total photos uploaded — 1,226 Total albums — 30
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City of Cedartown Employee Newsletter Stats Quick facts: Established — April 2014 Total newsletters produced: 7 Open rate average: 52% (national government average 23%)
Highest open rate month: May
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City of Cedartown Media Release Information Quick facts: Total releases prepared: 70 (Average of 1.3 releases per week annually)
Media contacts: 17 local, 5 Atlanta, 3 GMA
Media type: Newspaper, radio, television, digital media
Chart Title
MEDIA RELEASE NUMBERS BY THE MONTH 12 10 8 6 4 2 0
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Notable Mentions in the Media DECEMBER 2014: GEORGIA (UGA) MAGAZINE
Story highlights: Cedartown’s success with the Downtown Renaissance program NOVEMBER 2014: GEORGIA CITIES (GMA) NEWSPAPER
Story highlights: Cedartown’s success with civic engagement efforts
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DECEMBER 2014: GEORGIA TREND MAGAZINE
Story highlights: Cedartown Walk of Fame project
SEPTEMBER 2014: GPB/NPR RADIO NETWORK NEWS
Story highlights: Audio soundbite of Cedartown’s 9/11 ceremony
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