Tyrek Cricket National Teams' Lookbook 2014

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Be a Fan Down to your feet

Afghanistan Coming Soon

Best foot forward.

Australia

Bangladesh

England

Cricket World Cup

National teams - Group A Scotland Coming Soon New Zeland

Sri Lanka

India

Ireland United Arab Emirates (coming soon)

Be a fan down to your feet.

Pakistan

Cricket World Cup National teams - Group B

West Indies

South Africa

Zimbabwe

AUSTRALIA National Team

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BANGLADESH National Team 1855 TYREK US

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ENGLAND National Team

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NEW ZEALAND National Team

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SRI LANKA National Team

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INDIA National Team

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IRELAND National Team

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PAKISTAN National Team

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WEST INDIES National Team

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ZIMBABWE National Team

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Shoe size conversion chart The shoe size conversion chart below only serves as a guide to help you determine the sizing equivalent of our products in different parts of the world. Please note that the actual sizing may differ slightly from the chart as the size conversions listed are APPROXIMATE - there is no universally accepted international conversion for shoe sizing.

AFGHANISTAN National Team

M/W indicates Men’s or Women’s Sizes. Other systems are for either gender.

System M

4

4 1/2

5

5.5

6

6.5

7

7.5

8

8.5

9

9.5

10

10.5

11

11.5

12

12.5

13

13.5

W

5.5

6

6.5

7

7.5

8

8.5

9

9.5

10

10.5

11

11.5

12

12.5

13

13.5

14

14.5

15

M

3

3.5

4

4.5

5

5.5

6

6.5

7

7.5

8

8.5

9

9.5

10

10.5

11

11.5

12

12.5

W

4.5

5

5.5

6

6.5

7

7.5

8

8.5

9

9.5

10

10.5

11

11.5

12

12.5

13

13.5

14

Continental M Europe W

35.5

36

36.5

37

37.5

38

38.5

39

39.5

40

40.5

41

41.5

42

42.5

43

43.5

44

44.5

45

37.5

38

38.5

39

39.5

40

40.5

41

41.5

42

42.5

43

43.5

44

44.5

45

45.5

46

46.5

47

M

22

22.5

23

23.5

24

24.5

25

25.5

26

26.5

27

27.5

28

28.5

29

29.5

30

30.5

31

31.5

W

21.5

22

22.5

23

23.5

24

24.5

25

25.5

26

26.5

27

27.5

28

28.5

29

29.5

30

30.5

31

M

3.5

4

4.5

5

5.5

6

6.5

7

7.5

8

8.5

9

9.5

10

10.5

11

11.5

12

12.5

13

W

4

4.5

5

5.5

6

6.5

7

7.5

8

8.5

9

9.5

10

10.5

11

11.5

12

12.5

13

13.5

2.5

3

3.5

4

4.5

5

5.5

6

6.5

7

7.5

8

8.5

9

9.5

10

10.5

11

11.5

12

North America United Kingdom

Japan Australia México

UNITED ARAB EMIRATES

Tyrek llc Size Chart

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Page 61

National Team

SCOTLAND National Team

Our

Story

The shoes were well-received and in my conversations, I was fortunate to gain some incredible feedback from the fans. I learnt that instead of thinking in English, I needed to think in the native tongue of my target audience. For example, the shoe shouldn’t say ITALY, it should be ITALIA. Germany must be DEUTSCHLAND. Spain – ESPAÑA, and so on. A lady from Poland even told me to put the National Flag on the shoes. “We are proud of our country” she said.

I now had my mission. For the next 5 years, I spent my time and savings gaining licenses from sports brands, building the shipping logistics, and securing reputable manufacturing facilities around the world. Finally, in March 2011, TYREK, LLC was established as a corporation in New York, USA.

What is in a name?

Some companies arrive at their name by spending thousands on consultants and branding studies. Tyrek was named by a four-year old child. The story is that while playing on his father’s computer, my four-year-old nephew was trying to spell STAR TREK. The first word came out fine, but he accidentally included the letter ‘Y’ in the second, and out came TYREK. At that point, his father, my younger brother, called me urgently to tell me they had a company name for me. Now admittedly, I had spent the past 8 months trying desperately to come up with a company name. But with every one I submitted, the Federal Office of Trademarks & Registration would tell me the name was already Registered, was Pending Registration or otherwise not available. Yet when our Trademark Attorney filed the papers for TYREK LLC. Registration, we were approved. Finally, we had a name.

The TYREK, LLC Lifestyle shoes are designed to be colourful, comfortable and stylish enough for any proud fan to wear almost anywhere their lifestyle takes them. And of course, every stitch embroidered into each shoe is made to shout out PRIDE, PASSION, LOVE, and ALLEGIANCE on the part of the sports fan. They’re quality shoes, too – just as quality fans deserve. For example, the logos, names and country flags are not painted or printed onto the footwear, they are woven into the essential fabric of the shoe. And, as our “Winners Dare” slogan declares, Tyrek shoes are all about displaying a winning attitude.

Now, as TYREK, LLC prepares to launch, I want to personally thank everyone who has been a part of its development, with a special nod to Real Madrid CF, represented by Adidas Global Brands – the first club to sign a license agreement with us. Today, we hold nine licenses from major European football clubs, as well as a global Rugby National Team License.

So, why Lifestyle Footwear?

TYREK, LLC Lifestyle shoes is already making plans to expand into new styles in other sports categories including cricket, rugby, basketball, ice hockey, baseball and North American football, to name but a few.

In today’s corporate world, product concepts usually emerge from the boardroom. This one – was born in a bar room. To set the scene, I was sitting in a bar called “Fat Boys” in Brussels, Belgium, hoisting a few with a fellow football fan. It was May 2005, and our team Liverpool FC was going to be playing AC Milan in the Champions’ League Final, Europe’s pre-eminent football match.

We hope you enjoy this Style Book, and look forward to you joining the TYREK, LLC Club.

Pride

So, as sometimes happens among sports fans, the conversation (as it was) began to turn to which of us was the bigger Liverpool FC fan. We compared how much team memorabilia we each had, the number of games we had seen, and our respective knowledge of the club’s history and trivia. We quickly observed that we both had almost all the team paraphernalia — but not the shoes. So we visited the team’s Club Shop. And what we saw in terms of footwear didn’t really seem right for “die hard” fans such as ourselves.

We felt the shoes didn’t reflect the Club’s rich history. They didn’t tell Liverpool FC’s story.

And perhaps worst of all, they could have been worn with any team’s official sports apparel.

That got me going. I began to research footwear manufacturing, leather quality, manufacturing centers and shoe designs that would ‘resonate’, not just with Liverpool FC fans, but with sports fans of any stripe.

Love Passion

After about a year, and a small fortune invested in the research, I had a few prototypes developed to show to the real experts in sports memorabilia -- fans. With shoes in tow, I traveled to the World Cup in Germany in 2006, rented a food truck, and drove around the major cities of Germany to show the design concepts to fans from around the globe.

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ALLEGIANCE

Page 28

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Be a fan

down to your feet.