GUNN OLIVIA

Tell everyone who you are and what you do.

My name is Olivia Gunn, an author, entrepreneur, and public relations specialist based in Atlanta, Georgia. I’m the owner of Olivia Gunn PR & Communications where I provide various communications strategies to help small businesses and organizations expand and maintain reputable brands. I’m also a senior public relations specialist for county government in metro Atlanta where I assist government departments with communications and marketing.

How would you define your purpose?

My purpose is to use my gift in the communications field to help brands maintain a positive public image, expand their reach, and accomplish their brand goals.

What made you want to pursue a career in Public Relations?

I decided to pursue a career in public relations after working in broadcast news. I worked as a digital content producer for ABC and NBC affiliate news stations for six years. During that time, I was able to work with marketing and PR reps to coordinate coverage for the businesses they worked for. I became interested in the PR side of communications and decided to study it more. I eventually changed my career path from news to PR as I found that I enjoyed PR more.

Let’s talk about your new book and the motivation behind the book.

I was motivated to write my new book, “Social Media and Business,” after studying social media marketing while pursuing my master’s degree. As a millennial business owner and an avid user of social media, I was interested in knowing more about how social media influences my generation to shop with and become loyal to certain brands. During my studies, I also learned that millennials make up half the nation’s population, which would make us a large portion of the consumer market. So, I felt that businesses would benefit from learning how they can use social media to reach and influence millennials.

Can you give us some tips on social media Marketing?

Some social media marketing tips that should always be at the center of your marketing plan is to research and know your audience, establish goals, develop a plan and strategies to reach your goals, monitor the type of content your audience engages with the most, and measure your results.

Tell us more about “Live with Oliva Gunn” and how it got started.

“Live with Olivia Gunn” was a radio show that I hosted for two years on urban radio in my hometown of Columbus, Georgia. My career started in broadcast news, and I was later given the opportunity to expand my brand and grow in the communications field as a radio personality. My show focused on entertainment and community news, and hip-hop music.

Where do you see yourself in the next three years?

In the next three years, I see myself as a top-ranking PR specialist and leader in the industry.

What is one message you would like to give your fans? I would like my supporters to remember that success takes time! Remain consistent in your efforts and keep your goals in front of you.

Are you working on any new projects or upcoming events?

Currently, I’m working to release new merchandise. In addition to my book, I have a merchandise line that includes, journals, t-shirts, and digital downloads, which all center around my communications brand. I’m working to add more products.

Where can the readers follow you?

Readers can follow me on the following social media platforms:

Facebook: Olivia Gunn, @OGunnPR

Instagram: Olivia Gunn, @oliviagunnpr

Twitter: @oliviagunnTV

TikTok: @oliviagunn07

Also, look for updates on my website, www.oliviagunn.com