MCL Project Portfolio

project portfolio

Cece Lowry Communications | Strategy | Technology

WORK WITH ME

ABOUT ME As a strategic communications leader and innovation advocate, I focus on developing creative solutions that drive brand growth while fostering social impact. I bridge the gap between organizations and stakeholders, ensuring alignment with project goals and cultivating meaningful partnerships. I’m passionate about working with purpose-driven individuals and thrive on expanding my knowledge across diverse artistic, cultural, and lifestyle interests. I believe in the power of storytelling to create lasting connections and drive change. Let’s collaborate and make an impact together!

COMMUNICATION AND STRATEGY FRAMEWORK

Strategic Communications/PR, Business Development Examples of brand and marketing campaign strategy & plans, PR/Media materials, and writing samples

Key Strategic Pillars for creating and executing Brand Communications, Partnerships, and Product Marketing Initiatives

Who: Audience

Why: Objective(s)

What: Messaging

Planning

Target Audience Defined: Primary +

Objectives Defined Marketing

Key Messaging for Communications

Brand Assessment Industry Analysis/

Secondary Customer Profile Tool

Strategy OKRs Key Goals

Campaigns Value proposition identified

Current Trends Total Addressable Market/Business

Timeline

Communications Plan Calendar Launch Timeline Product Roadmap Promo Schedule

Channels

Resources

Measure

Digital Marketing: Social Media,

Budget Allocation

Key Results Tracking Sales/Revenue Targets

Media Ads Email Marketing Website

Historical Audience

Case/Sales Plan Competitior

Field + Event Promotion

Engagement Trends

Analysis Competitive PR and Advertising

Product Launch PR: Press Release, Media Outreach

Analysis

Community

Project Plan Legal/Compliance

Engagement: Partnerships / Sponsorships /Fundraising

Evaluation Metrics

STRATEGIC PROJECT PLAN Sample Strategy and Project Plan for Red Lobster: Holiday Menu and Thanksgiving Dine In

Strategic Communications/PR, Business Development Examples of brand and marketing campaign strategy & plans, PR/Media materials, and writing samples

COMMUNICATION AND STRATEGY TIMELINE Sample Communications Plan Calendar for Red Lobster: Holiday Menu and Thanksgiving Dine In

Strategic Communications/PR, Business Development Examples of brand and marketing campaign strategy & plans, PR/Media materials, and writing samples

PUBLIC RELATIONS

Sample Press Release and Media Kit Fact Sheet and Boilerplate for Red Lobster Holiday Menu and Pop-up *Please note these are fictional samples created by me based on current events*

PUBLIC RELATIONS BettieBomb PR (Reference available upon request) Freelance Role: Onsite Public Relations Specialist, Publicity/Media Relations Key Priorities: Maintained established working relationships between agency and media partners while representing agency clients Leveraged lifestyle digital media platforms for hospitality groups to reach new diners and maintain existing ones Provided key deliverables for social media and brand promotion

Media Clips from Previous Projects as On-site Public Relations Specialist Circa 2024 Tropical Garden at Machine: A Tiki-Themed Patio Experience Daytime Chicago:

Dearly Beloved: A new “playground” on Chicago’s Near North Side CBS News Live

Machine Engineered Dining and Drink - Spotlight Chicago

PUBLIC RELATIONS Bettie Bomb PR (Reference available upon request) Freelance Role: Onsite Public Relations Specialist, Publicity/Media Relations Key Priorities: Maintained established working relationships between agency and media partners while representing agency clients Leveraged lifestyle digital media platforms for hospitality groups to reach new diners and maintain existing ones Provided key deliverables for social media and brand promotion

Media Clips from Previous Projects as On-site Public Relations Specialist Circa 2024 Soul and Smoke Chicago - ABC7 Live

Fry the Coop of Chicago: Donut Day - Spotlight Chicago

Dearly Beloved Chicago- Lunchbreak

WRITING SAMPLES

Articles written by me across varying topics Sports Editorial on the Chicago Sky

Hospitality Review Article during my Summer 2024 visit to Amsterdam

FUNDRAISING/FINANCE DIRECTOR STRATEGY Determine your nonprofit’s fundraising goals Outline your nonprofit’s budget Create a fundraising plan calendar

Fundraising Strategy Framework, Budget, Objectives and Timeline Planning

Sample Budget Chart

Construct a gift range chart for your fundraising plan Build your case for support Define the logistics of your fundraising initiative Delegate fundraising plan tasks to your team Sample Fundraising Goals and Objectives

Sample Calendar

Sample Fundraising Plan

FUNDRAISING/FINANCE DIRECTOR STRATEGY Committee to Reelect Judge Debra Nance Freelance Role: Donation Coordinator Key Priorities: Implemented a new donor management system, increasing data accuracy and efficiency in donor communication Provided leadership and guidance to a team of fundraising professionals, resulting in increased team productivity and improvement in overall fundraising performance Developed and implemented a comprehensive fundraising strategy expanding social and digital media presence increasing annual donations

Digital Fundraising Assets from Committee to Reelect Judge Debra Nance 2024 judicial campaign

OTHER NOTABLE

Clinical Quality Improvement Digital Transformation

WORK

Influencer and James Beard Award afterparty event specialist for Bettie Bomb PR Kaiser Permanente + Accenture Digital Transformation

4th Ward Chicago Community Development/Engagement

Continuing Education NBCU Academy: The Fundamentals of Journalism

Influencer Mastercourse by Catarina Mello

Cece Lowry

GET IN TOUCH

Email: cece@mcsquaredstrategies.com

LinkedIn: Cece Lowry

Website: MC Squared Strategies

Social: @travellerontour OPEN FOR COLLABS