WRA Guidelines

Welsh Revenue Authority Brand Usage Guidelines gov.wales/wra

Designing an identity for the Welsh Revenue Authority

An organisation’s visual identity is an important asset. It reflects the character of the organisation and allows consistent presentation across all materials.

Look and feel The Welsh Revenue Authority wishes to be seen as ‘professional’ ‘confident’ and ‘accessible’, delivering a ‘responsive’ high-level service for customers and partners.

The identity should convey these beliefs and be flexible across all platforms.

It wants an identity with a fresh, modern feel that will also define its relationship with the Welsh Government.

Similar status Organisations the WRA considers to have a similar status were looked at, with consideration given to the colour palate and the typeface weight and style used in the identity.

Proposed Welsh Revenue Authority identity The identity presented uses a modern typeface. It was felt that any design element was unnecessary and would diminish the clean lines.

The link to the Welsh Government dragon indicates the relationship between the two organisations. It is presented in a cohesive manner that does not undermine the WRA name.

The colour used is solid and upstanding with no political bias.

Further work will continue on this suggested identity to prepare guidelines and develop it across all platforms.

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Awdurdod Cyllid Cymru Welsh Revenue Authority

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Awdurdod Cyllid Cymru Welsh Revenue Authority

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Taxes

@wra.gov.uk

obert Jones

nior Inspector of Taxes

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Logo Typeface Quatro Slab Bold Colour

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Logo Versions

Black

Reversed White on WRA Blue

Stacked reversed on WRA Blue

Sample application

Quatro slab bold

Quatro light

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Robert Jones

Robert Jones

Senior Inspector of Taxes

Senior Inspector of Taxes

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Tel: 03000 0123 120 Email: robert.jones@wra.gov.uk

Tel: 03000 0123 120 Email: robert.jones@wra.gov.uk

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Typography Logo

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Designed documents

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Windows font

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Designed documents Cover designs

A5 Leaflets

Social Media

David Jones

gov.wales/wra

Non Executive Board Member

Twitter header / banner

“ No-one actually enjoys paying tax, but we want the people of Wales to pay the right tax in as painless a way as possible.”

Our Approach explains how we will work with taxpayers and their representatives, by delivering the eight values set out in Our Charter.

Twitter profile pic Twitter tweets

Our Approach

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Kathryn Bishop Welsh Revenue Authority Chair

gov.wales/wra “ With the formation of the WRA, Wales will take a large step forward in the journey of devolution, with responsibility for revenue generation as well as for public expenditure.”

Our Approach Defines tax administration as a collective endeavour for the benefit of all; prioritising working together to ensure the right amount of tax is paid at the right time.

gov.wales/wra

Our Approach Cadarnhau (kad-arn-high)

This suggests a solid, robust quality that can be relied on. This is about providing certainty, being accurate and reinforcing trust.

gov.wales/wra

Our Approach Cydweithio (keed-way-thee-o)

This literally means ‘to work together’ and carries a sense of working towards a common goal.

gov.wales/wra

Our Approach Cywiro (kuh-wir-o)

This literally means ‘returning to the truth’ and is about the way we work with youto resolve errors or concerns.

Infographics How to register with WRA for Land Transaction Tax

1

Complete organisation registration form online www.gov.wales/wra

Below provides a brief overview of Our Charter and Our Approach; detailing how we will offer an innovative tax administration which delivers an effective and efficient service.

2

Fast Facts Land Transaction Tax and Landfill Disposals Tax have replaced Stamp Duty Land Tax and Landfill Tax, respectively in Wales.

Here is some WRA data leading up to mid-April 2018*:

1,100+

Approval letter sent via post

This could take up to 10 days

Account administrator ‘sign up’ to wra services online

@

4

Verification code sent to email address

5

Read our Corporate Plan for further information via gov.wales/wra.

From 1 April (2018), we started to collect and manage devolved Welsh taxes – the first taxes to be introduced in almost 800 years in Wales.

WRA sets up organisation online account

Sign up

A Welsh Way of Doing Tax At the Welsh Revenue Authority (WRA), a new tax authority for Wales, we have started to develop a Welsh way of doing tax.

WRA reviews application

3

Our Approach

This will arrive in your email box instantly

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Number of Land Transaction Tax registrations

2,500+

Land Transaction Tax calculator used

Number of users registered for Land Transaction Tax online accounts

21,500 times

80%

17

900+

Over LLT queries resolved first time

official landfill All sites operating in Wales registered for Landfill Disposals Tax

calls answered by WRA helpdesk team

*Information covers the period running between end of January and mid-April 2018 . These figures are approximate.

Sign up complete

Our Charter

Add new users to your organisational online account (optional)

6

Organisation able to ‘sign in’ and file returns from 1st April 2018

Our Charter sets out how we want to work in partnership to deliver a fair tax system in Wales. This means providing a bespoke service dependent on individual needs.

Following a consultation period, we published Our Charter in March 2018.

Our responses document is available on our website.

Our Charter comprises of eight shared values which form the basis for Our Approach.

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More than responses to our consultation Teg Fair

EIGHT

Ymatebol Responsive

Diogel Secure

WORKING TOGETHER TO DELIVER A FAIR TAX SYSTEM FOR WALES

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shared values

ONE

Effeithlon Efficient

Ymgysylltu Engaging

fair tax system

Manwl Gywir Accurate

Our Approach Our Approach explains how we will work with taxpayers and their representatives, by delivering the eight values set out in Our Charter.

It defines tax administration as a collective endeavour for the benefit of all; prioritising working together to ensure the right amount of tax is paid at the right time.

We have described Our Approach using three Welsh terms, as they best describe what we are seeking to create in Wales (see Corporate Plan 2018-19):

Cydweithio

(keed-way-thee-o)

Cadarnhau

(kad-arn-high)

Cywiro

(kuh-wir-o)

This literally means ‘to work together’ and carries a sense of working towards a common goal.

This suggests a solid, robust quality that can be relied on. This is about providing certainty, being accurate and reinforcing trust.

This literally means ‘returning to the truth’ and is about the way we work with you to resolve errors or concerns.

Our Partnerships As we implement Our Approach, we will continue to work with a range of partners to ensure we deliver a tax system that meets the needs of people in Wales.

Some example partners, include:

More Information Read about the Welsh Revenue Authority (WRA) Corporate Plan: gov.wales/wra @WRAtweet

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