SPRING 2009
www.scholastic.com/bookfairs www.scholastic.com/bookfairs
How Does the Book Fair Inspire Your School Community? Exposes students to books and reading Provides affordable books Offers quality literature Promotes literacy Provides more books and resources for the school
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Three Great Reasons to Host a Book Fair The Book Fair Strengthens the Partnership Between Parents and Faculty. Family events bring principals, teachers, and parents together in a positive atmosphere that strengthens the school community. Quality Choices. The thorough book selection process provides parents and educators with confidence that books offered at the Fair are appropriate to young readers. A Celebration of Reading. We help educators and families express the pleasure they take in reading and the value they place on literacy.
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Fall 2008 Planning Kit Materials NEW! Directional Arrows* Arrows
One For Books Collection Container
Planning Kit Box Last Copy Pad*
NEW!
CWL Card Pocket*
Author Video on DVD* Indoor Banner
Booklists
*These materials are packed in the Promotions Envelope.
Instructional Resource Catalog
Book Fair Promotions Envelope
son’s r e p r i Cha Fair Book er iz Organ Chairperson’s Organizer
Teacher Sneak Peek Poster
Promotional Posters
Fun & Creative Ideas Guidebook
Contents List
How-To Guidebook
Klutz Build-a-Book® Guidebook
Scholastic Book Fairs
Total Customer Rewards Customer Rewards is a way to earn even more great books and resources for your school, while increasing Fair participation and sales! Here is an example of the rewards you can earn by incorporating these activities at your Fair.
Attend a Book Fair Workshop EARN $ IN
20
VOUCHERS!
Conduct One for Books
20
EARN $ IN VOUCHERS!
3
Conduct a Klutz Build-a-Book event EARN $ IN
10
VOUCHERS!
3
20
VOUCHERS!
Conduct a second family event
20
EARN $ IN VOUCHERS!
$20 10% = $30 20% = $50 30% = $50 40% = $50 50% =
3
Create a Book Fair homepage EARN $ IN
10
3
VOUCHERS!
Increase your total sales over prior year (excluding tax).
3
3
Conduct a Teacher Sneak Peek and utilize the Classroom Wish List program EARN $ IN
$30
Sell more and your rewards multiply!
3
Workshop $20 Build-a-Book $10 Second Family Event $20 One for Books $20 Sneak Peek & Wish List $20 Create a Homepage $10 20% Increase in Sales $30
Use this chart to see total potential earnings. This Year Sales Level (excluding tax)
Rewards Earned Above
$0 to $5,000 $5,001 to $10,000 $10,001 to $15,000 $15,001 to $20,000 $20,001 and above
$130
Multiply
x1 = x2 = x3 = x4 = x5 =
Total $130 Total Customer Rewards Bonus
$260
Grand Total
It’s that easy! Simply access this form in the Toolkit under your financials and submit instantly! You will receive your Instructional Resource Catalog rewards voucher statement within two weeks of completing your Book Fair payment. Enjoy shopping from our exclusive Instructional Resource Catalog!
SBF/PREM
Contest Flyer
Customer Rewards Sheet
One for Books Guidebook
Classroom Wish List Guidebook
Items shown above are not in proportion to each other.
CWL Bookplates
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Online Resources Plan your Book Fair with the Chairperson’s Online Toolkit www.scholastic.com/bookfairs
Everything you need all in one place! ls My Fin a n c ia Fa ir File s e li ne P la n n ing Tim me p age B o o k Fa ir H o r m at io n My Fa ir In f o n s u lt a n t My S a le s C o
It’s easy to make your own Book Fair homepage! Create your ur very own school Book Fair homepage and publicize your Fair to your entire school community. Print your homepage’s Web address (URL) on all correspondence pieces promoting your Book Fair. Visit the Chairperson’s Online Toolkit to access this great new tool.
The Chairperson’s Online Toolkit provides all the tools, resources, and instructions you need to plan your Book Fair every step of the way.
NEW for spring! Our Make Your Own feature, located in Fair Files, lets you create, edit, and save Book Fair promotional messages.
We l c o me M es Bo ok Fa i r D s age ail Vo l u n te e r R y S c h e du le ec Bo ok Fa i r G r u i t i ng o a Sp e c i a l Pro l s g r Fe at u ams Wi sh re d B o o k s a Lis t I nf or m nd at io n
My Account My Wish List Keyword Search My Voucher Balance Shop by Preference Online Exclusives
Shopping online has never been easier! Be sure to check out the Instructional Resource Catalog online for all your educational resource needs.
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Recruit Volunteers to Help Out Volunteers are key for an exciting and successful Book Fair. Include adults and older students to help set up, promote, and even provide refreshments. Remember, volunteers can help out for a block of hours or just one hour.
What makes a good volunteer? __________________________ ________________________________________________________
His/Her role: ___________________________________________ ________________________________________________________
Who is my volunteer coordinator? _________________________________________________________________ His/Her role: ______________________________________________________________________________________ ___________________________________________________________________________________________________
How do I recruit? __________________________________________________________________________________ ___________________________________________________________________________________________________
Who is my co-chair? _______________________________________________________________________________ ___________________________________________________________________________________________________
Share the Perks of Volunteering Volunteering is a rewarding experience and is important to making your Fair a successful event. Show your appreciation early by planning an exclusive shopping preview for your volunteers. Host your preview immediately following the volunteer training session.
Great Volunteer Sources
Past Book Fair volunteers Grandparents Upper-grade students School alumni of all ages Room parents PTA, PTO, and SAC members School staff and faculty ents Middle school and high school stud rs Businesses and community partne
What are the benefits of volunteering? Share these with prospective volunteers: _______________________ ____________________________________________________________________________________________________ ____________________________________________________________________________________________________
How do you organize an exclusive shopping preview? __________________________________________________ ____________________________________________________________________________________________________ ____________________________________________________________________________________________________
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Volunteers Students make great volunteers too! Upper-grade students can make great Book Fair volunteers! Recruit some enthusiastic students to help with bagging books, doing booktalks, or becoming reading pals for younger students. Organized groups such as Little League, scouts, or student council groups are often glad to help with school community events.
_______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________
Ideas for recruiting volunteers __________________________________________________________________________________________________ __________________________________________________________________________________________________ __________________________________________________________________________________________________ __________________________________________________________________________________________________
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Generate Excitement at Your Book Fair by Engaging students Invite students to join in the fun by helping you plan, decorate, and set up your Fair. The more involved and excited they become, the more they and their friends will visit the Book Fair–and bring their families!
Ideas That Work Send home booklist fl yers Involve the principal Hang embellished poste rs and arrows Show the Author Video Schedule Student Pre views Share booktalks Make PA announceme nts
Inspiring Promotion Ideas: ________________________________________________________________________________________________ ________________________________________________________________________________________________ ________________________________________________________________________________________________
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Encourage Faculty to Get Involved Book Fairs are even more exciting when prominent school figures are willing to get involved. Invite them to a Teacher Sneak Peek featuring the Classroom Wish List. Consider asking faculty members to sponsor a reading challenge.
Involving teachers in the Book Fair Teacher Sneak Peek Classroom Wish List
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Involving principals and administrators in the Book Fair Faculty/Administrator Challenges Principal PA Announcements
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Invite Families to Your Book Fair Make your Book Fair a “Grand” experience for everyone! You can reach more families by planning multiple events throughout the week at different times of day. Many schools are having great success by incorporating a Grandparent’s Day event or inviting loved ones to their Book Fair to spend time with a special student in their lives.
“Book-nic”
R E E L W
OR L D
Lake Joy Elementary School in Warner Robins, Georgia, hosted a Book-nic that allowed students to eat outdoors with teachers and family members and enjoy an extended recess for Book Fair browsing and reading. Invitations went out to parents and grandparents weeks before the Fair and the event was a great success.
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Promote the Book Fair to Your School Community The One for Books program is a simple and easy way to involve your school community in your Book Fair. Members of the community are invited to purchase a Book Slip by donating loose change and/or dollars. The slips are signed by the purchaser and displayed for all to see. The funds collected are used to buy more books from the Book Fair. You decide how the books are distributed!
Support from Parents __________________________________________________ __________________________________________________ __________________________________________________
Support from Local Businesses __________________________________________________ __________________________________________________ __________________________________________________
Materials in Your Planning Kit __________________________________________________ __________________________________________________ __________________________________________________
ELLD E R WOR
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One Little Slip Lexington Christian Academy, Lexington, Kentucky, launched their One for Books program a week before the Fair. In keeping with the Take a Reading Road Trip theme, the principal, guidance counselor, and spiritual life director created a parody of the movie Cars, which they presented as an unfolding drama during daily announcements. The school also decorated the hallways with 1,000 colorful Book Slips. Classrooms competed for 10 extra minutes of recess. The 300 students on campus donated more than $1,000 and the school stocked classrooms and libraries with affordable, quality books.
ations with a Scholastic will match monetary don ks, to three donation of books, up to a million boo ding Kids national non-profit organizations inclu ional Center in Distressed Situations, Inc., the Nat Toys for Tots for Family Literacy, and the Marine program, see Foundation. For more details on this r Planning Kit. your One for Books Guidebook in you
Send a Favorite Book on a Journey Good books are meant to be read and shared. Too often, good books experience limited readership. Once they are read, they are usually placed on shelves and forgotten. This year, Scholastic Book Fairs invites you to join us in a campaign to get good books read by more people. We invite you to join us on a Book Journey.
What Is a Book Journey? A Book Journey is a unique way to connect more people with books they might otherwise miss. A journey begins with a Book Sponsor – a student, family, classroom, or school – any individual or group with a book they are eager to share.
Point of Departure
Print the Bookplate and Certificate: Book Sponsors print the bookplate and securely tape it to the book’s inside front cover. The certificate lists the Book Sponsor’s user name and password.
Start the Journey: Once the book is read and registered, Book Sponsors give the book to a Book Mate who promises to read the book, log its location online, and then pass it to a new Book Mate.
Follow the Journey: By visiting the Book Journey Web site anyone in the reading chain can track their book’s travels. Where journeys ultimately lead is a question everyone will look forward to with anticipation and interest! Visit www.scholastic.com/mybookjourney
Choose a Book to Travel: The book can be currently owned or something new from the Book Fair. Register your book at www.scholastic.com/mybookjourney. The Web site then generates a bookplate that contains a unique tracking number and instructions.
for classroom activities, an interactive map, fun stats, and more!
Scholastic Book Fairs Presents Experience it! Proven to promote parent involvement and bring more families to your Book Fair! The Klutz Build-a-Book family experience is an innovative, hands-on, interactive, and FUN event that brings families together to create their very own book! Using a blank wire-o bound Klutz book and arts and crafts materials, which include assorted foam shapes, googly eyes, custom papers, a marker, and a glue stick, kids and families create a multi-sensory, multi-dimensional book about something important to them.
How do I get started? It’s easy! All you need to get started is inside your Scholastic Book Fairs Planning Kit! Look for the Klutz Build-a-Book Ideas Guidebook and the Klutz Build-a-Book segment on the Author DVD. Both are filled with all the information, ideas, and tools you need to plan and run a memorable Klutz Build-a-Book family event!
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Product Highlights The Right Books at the Best Prices We want every child to have access to books they want to read. At Scholastic Book Fairs, you’ll find books of all types and reading levels, including new titles and favorite series. We also offer special-interest modules such as African American Interest, Christian Interest, Jewish Interest, and Books in Spanish. In addition, our Fairs feature value-priced editions available only in the school marketplace. The difference may be paperback vs. hardcover, the paper stock or size, but not the story.
4
4
$ 99
$ 99
Exclusive Paperback
Exclusive Paperback
3
5
4
4
5
$ 99
$ 99
$ 99
Exclusive Paperback
Exclusive Paperback
Exclusive Paperback
4
7
6
3
$ 99 Exclusive Paperback
5
$ 99
$ 99
$ 99
$ 99
$ 99
$ 99
Elsewhere $599
Elsewhere $799
Elsewhere $699
Value-Priced Hardcover
Value-Priced Hardcover
Elsewhere $895
Best Products/Best Prices _____________________________________________________________ Title
________________ Your Price
_____________________ Comparison Price
_____________________________________________________________ Title
________________ Your Price
_____________________ Comparison Price
Notes
___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________
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Finding the Right Book at Your Book Fair
Has Never Been Easier! Case Identification Symbols
Y1 Left
The symbols to the right can be found on booklists, the all-new Shopper’s Guide, bookcase header panels, and shelf-strips. They are there to:
Y1 Right
Y2 Left
Y2 Right
R1 R1 B1 B1 Left
Right
Left
Right
Booklists
■
Help shoppers locate books more easily.
■
Provide your volunteers with a simpler way to refer shoppers to books within cases.
■
Give teachers participating in your Classroom Wish List program a more effective means of communicating to shoppers where the books they desire can be found at the Fair.
Bookcase Header Panels Shelf-Strips Y2 Right
B1 Left
Shopper’s Guide
Shelf-Talkers
This new display is a great resource for parents and teachers to use when looking for books by recommended age and grade level. While shopping at the Book Fair, adults can take a reference sheet from the pad and use it to locate books of interest and books recommended by Scholastic. Look for this easy-to-assemble display in your Setup Kit, and then place it on top of the Y1 case. Please do not place on cashier table.
Bookcases are merchandised with new red-and-white shelf-talkers. These shelftalkers are used to call attention to books with special features, such as AwardWinners, Exclusive Low Price, and Critics’ Choice.
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Take a Look at Customer Rewards Customer Rewards is a way to earn even more great books and resources for your school, while increasing Fair participation and sales! Here is an example of the rewards you can earn by incorporating these activities at your Fair.
Attend a Book Fair Workshop EARN $ IN
20
VOUCHERS!
Conduct One for Books™ EARN $ IN
20
✓
VOUCHERS!
Conduct a Teacher Sneak Peek and utilize the Classroom Wish List program EARN $ IN
Conduct a Klutz Build-a-Book® event EARN $ IN
10
VOUCHERS!
✓
20
VOUCHERS!
Conduct a second family event EARN $ IN
20
VOUCHERS!
$20 10% = $30 20% = $50 30% = $50 40% = $50 50% =
✓
Create a Book Fair homepage EARN $ IN
10
✓
VOUCHERS!
✓
Work sh op $20 Build-a-Book $10 Se cond Family Eve nt $20 One for Bo ok s $20 Sneak Pee k and Wish Lis t $20 Cre ate a Home page $10 20% Increase in Sa les $30
Increase your total sales over prior year (excluding tax).
✓
✓
$30
Sell more and your rewards multiply!
Use this chart to see total potential earnings. This Year Sales Level (excluding tax)
Rewards Earned Above
$0 to $5,000 $5,001 to $10,000 $10,001 to $15,000 $15,001 to $20,000 $20,001 and above
$130
Tot al $130 Total Customer Rewards Bonus
Multiply
x1 x2 x3 x4 x5
= = = = =
$260 G ra n d To t a l
It’s that easy! Simply access this form in the Toolkit under your financials and submit instantly! You will receive your Instructional Resource Catalog rewards voucher statement within two weeks of completing your Book Fair payment. Enjoy shopping from our exclusive Instructional Resource Catalog!
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Your Book Fair Earnings Options Customize Your Book Fair Profit Earnings You can customize how you wish to receive your Book Fair profit by mixing and matching any combination of these profit options to achieve your school’s goals.
Earnings in Book Profit Select books from your Book Fair and DOUBLE the value of your profit! Select great new books right from your Book Fair before the Scholastic driver picks up your Fair.
Earnings in a Product Catalog Voucher Choose an Instructional Resource Catalog rewards voucher to order educational tools and books from the Scholastic Book Fairs Instructional Resource Catalog and DOUBLE the value of your profit! Shop online at www.scholastic.com/ bookfairrewards or browse the catalog found in your Planning Kit.
Earnings in Cash Profit Receive cash profit based on a percentage of your total Book Fair sales.
How to Determine Your Profit Earnings Total all of the money collected, including credit card purchases and purchase orders. (Do not include any sales tax collected.) Use the chart below to help determine your profit earnings. Book Fair Sales
Book Profit Value
$0 - $1,800
40% of Sales
$1,801 - $3,000
50% of Sales
or
50% of Sales
or
25% of Sales
$3,001 and up
60% of Sales
or
60% of Sales
or
30% of Sales
or
Catalog Voucher Value
or
Cash Value
N/A
N/A
How to Increase the Value of Your Profit Earnings Here are examples of how schools mix and match profit options to meet the needs of their schools. Examples are based on schools that had total Book Fair sales minus sales tax collected of $3,500. Profit earnings are 30% or $1,050 if taken in cash, BUT if taken in books or an Instructional Resource Catalog Voucher, the profit doubles to $2,100!
Example: Book Fair Sales $3,500 Description Description
Book Value Book Value
Instructional Resource Voucher
Cash Value Cash Value
Total Value Total Value
Option 1
Profit in Books Only
$2,100
$0
$0
$2,100
Option 2
Profit in Catalog Vouchers Only
$0
$2,100
$0
$2,100
Option 3
Profit in Books and Catalog Vouchers
$1,050
$1,050
$0
$2,100
Option 4
Profit in Books, Catalog Vouchers, and Cash
$900
$900
$150
$1,950
Option 5
Profit in Cash Only
$0
$0
$1,050
$1,050
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Enter the National Elementary School Contest for a chance to win a
e e r p S g n i p p o h S $2,000 for books PLus a visit from best-selling author
Gordon Korman! How did you make your Book Fair the best ever? Tell us your story in words and pictures for a chance to win great prizes! One First-Place Winner
One first-place winning school will win an appearance by author Gordon Korman in the fall of 2009, plus a $2,000 shopping spree from the Scholastic Book Fairs, Instructional Resource Catalog.
Four Second-Place Winners Eight Third-Place Winners Four individual second-place winning schools will each receive a $1,000 shopping spree from the Scholastic Book Fairs Instructional Resource Catalog.
Eight individual third-place winning schools will each receive a $500 shopping spree from the Scholastic Book Fairs Instructional Resource Catalog.
For complete details, official rules, and entry form, visit: www.scholastic.com/ bookfairs
Extend the Fun of Your Book Fair With Two Great Contests!
ENTER THE 2009 SCHOLASTIC BOOK FAIRS
Your Kids Could Become Published Authors!
Announcing the 2008 Grand Prize Winners!
FICTION Grand Prize Winner
NONFICTION Grand Prize Winner
GOING GREEN Grand Prize Winner
Written and illustrated by 7th grade students from The Montessori Middle School, Norwalk, CT
Written and illustrated by 3rd grade students from Kildeer Countryside Elementary School, Long Grove, IL
Written and illustrated by kindergarten students from Oak Park Elementary, Bartlesville, OK
Little Prickles
Deadline to enter:
March 15, 2009
www.scholastic.com/kidsareauthors
No one wants to play with Little Prickles. The young porcupine thinks he can win friends by giving away his quills, but without his quills, he doesn’t feel like himself. Luckily, his friends rally behind him and let him know that they like him for who he is.
A Day on the Prairie
Through vivid sensory imagery, readers experience the sights, sounds, tastes, and smells of the prairie environment. Soft colors and simple collage art bring this one-day journey to life.
Our Class Is Going Green! Going green, not turning green! One kindergarten class is making our world a better place, one school day at a time. With fun, scrapbook-style art, and text that is both playful and informative, this delightful book helps readers build a list of easy ways to help the environment.
Look for contest details, official rules, and the entry form in your Planning Kit box or online at www.scholastic.com/bookfairs.
Š 2009 Scholastic Inc. 7453 Printed in the U.S.A. 314777