22 Gordon Street

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nichollsandco.com.au

Your agent

your agent !

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Cameron Nicholls Principal 0421 733 118 cameron@nichollsandco.com.au 02 9713 7433 Defined by an unparalleled reputation for integrity, professionalism and transparency, Cameron Nicholls is a licensed Real Estate Agent with unwavering conviction. Cameron attributes this success to his immense passion for the job and possesses a natural affinity for real estate that is underpinned by an innate talent.

Cameron has an unquestionable devotion to his craft that is evidenced by the results he achieves and client testimonials he receives. “ Cameron a chiev ed an excellent outco me f or us due to his hard wor k, diligence and attention to detail.

He is an outs tanding comm unic ator a nd his know ledge of the B reakf ast P oint neighbourhood ensured a most sa tis fying result fo r both v endor and purc haser. We recom mend Ca mer on as a m ost competent prof essional, at the t op of his game.�

R ober t Carbines

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your agent Brooke Wilkinson 0402 448 589 brooke@nichollsandco.com.au 0421 733 118 Brooke has a Bachelor Degree in Business with Majors in Marketing and Public Relations obtained from the University of Technology Sydney and also holds a current NSW Real Estate Licence. Brooke has been working in the real estate industry in a marketing and administrative capacity for a period of 10 years and brings to the table a wealth of industry knowledge. Having worked for some of the industry’s largest franchise brands and top performers, Brooke is a valuable asset to the team.

Away from her desk, Brooke is mother to two young children Luca and Harper. Brooke enjoys keeping active with her children. Wife to Sydney FC footballer Alex Wilkinson, health and fitness is central to her family’s lifestyle. In their spare time you will find them at the beach, riding scooters and bikes at the park and enjoying the outdoors.

Passionate about real estate, Brooke loves the diversity of her role - with no two houses, people or transactions ever the same.

nichollsandco.com.au

your agent !

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Taylor Santaella 0422 619 162 taylor@nichollsandco.com.au 02 9713 7433

Hard working and decidedly driven, Taylor displays a profound passion for customer Service.

Taylor’s youthful energy and motivation is both inspiring and, to those around him, contagious. He understands people are time-poor and he works hard to ensure that his dealings with both owners and buyers are relevant, transparent and, above all else, about their needs and what he can do to help them.

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nichollsandco.com.au

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Case study

sold

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8/54%Blackwall%Point%Road%|%%Chiswick% !

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The Property

Their Thoughts

Contempor ary apa rtment in boutique industrial conv ersion - Enjoying the beautiful green surrounds of the Chiswick Peninsula and offering the ultimate in stunning bayside living. Featuring:

Cameron proved to be very professional and approachable in his dealings with us. He had a clear strategy and committed to it, resulting in the sale of our home in about 10 days. We are very happy with the results Cameron has achieved for us and would definitely recommend him to others.

VENDOR

*Gourmet gas kitchen with stainless steel appliances and stone bench top *Generous open plan living and dining flowing onto enclosed balcony *Well-sized bedroom with built in robe *Ducted air conditioning, down lights *Modern bathroom, internal laundry *Walk to both Five Dock and Abbotsford shopping villages, ferry wharf, buses *Security building with underground parking, direct lift access and intercom entry

The Plan • • •

Time •

10 days on market

Result • • •

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Auction campaign – Sold prior Primary marketing package Consulted with property stylist for presentation advice

10 groups inspected the property 5 contracts issued, 2 offers made Sold in 10 days for $710,000

sold

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365$Lyons$Rd$|$$Five$Dock$ !

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3 1

The Property

2 1

This charming freestanding home is positioned equidistant to some of the the most popular inner west suburbs, Wareemba, Five Dock, Rodd Point & Russell Lea. Facing north and featuring a minimalist frontage, it has been tastefully renovated to create a stylish low-maintenance home opening out to a rear courtyard framed by beautiful pencil pines. An ideal market entry and an appealing alternative to apartment living, it's a brief stroll to Five Dock Park, Five Dock shops, public transport and schools.

Their Thoughts Cameron assisted us in selling our home. He always kept us up to date, was punctual, polite and always willing to assist with any enquiry we had. Cameron is a young gentleman of complete integrity and we would highly recommend him and his company VENDOR

The Plan • • • •

Time •

30 days on market

Result

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• • • •

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nichollsandco.com.au

5 week Auction campaign Premium marketing package Consulted with property stylist for presentation advice

55 groups inspected the property 16 contracts issued 7 offers made Sold $265,000 above base value

sold

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3"Regatta"Way"|""Cabarita" !

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2 1

2 1

Their Thoughts

Cameron is a fluent and creative user of communication technology which ensured that our property was The Property advertised to the best effect. He also networks This exquisite waterfront home in Mirvac's effectively with the media and other agencies that assist this outcome. Throughout the campaign, Cameron Edgewood development offers luxurious provided us with unlimited support and encouragement. interiors with stunning water views from He worked tirelessly to develop an understanding of most rooms in this wonderful waterfront potential bidders, communicating with them frequently residence. and providing us with prompt, consistent feedback VENDOR Graced with flowing interiors, with two separate courtyards, this magnificent home The Plan has optimized space offering a sense of • Private treaty campaign with buyers guide comfort, easy living with low maintenance.

• Premium marketing package With a well-appointed European kitchen • Vacant property styled by MBM Styling Co featuring stainless steel appliances and a sunken living area, which opens up on to a Time private waterfront courtyard, this modern • 30 days on market home is perfect for the modern entertainer.

Result

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• • • •

! nichollsandco.com.au

26 groups inspected the property 4 contracts issued 5 offers made Sold $169,000 above base value

sold

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18#Phillips#St#|##Cabarita# !

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Their Thoughts

Having recently dealt with other real estate agents, securing a rental home for 12 months, and also The Property purchasing a knock down home, both with the expected This magnificent home is positioned within frustrations, this further confirmed in our minds why the grounds of Cape Cabarita on the shore Cameron would always be close or on the top tier of the rostrum at the 'Real Estate Olympics.' of Hen & Chicken Bay. A modern VENDOR masterpiece, it provides a seamless flow between easy living and contemporary The Plan entertaining spaces with landscaped • Off market sale manicured gardens and water views as a backdrop.

• Sold to a buyer on our Cape Cabarita specific Soaring ceilings both downstairs and Data base upstairs accentuate the enormous living spaces and bedrooms. Accommodation Time consists of 4 enormous bedrooms, 4 luxury • 21 days on market bathrooms and a 2 car garage with storage and workshop areas. The open plan formal Result and casual living/dining spaces open • 5 groups inspected the property seamlessly to the outdoor courtyard, • 2 contracts issued landscaped gardens and balconies.

• 1 offer made

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nichollsandco.com.au

sold

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3/1$3%Kulgoa%Avenue%|%%Ryde% !

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1

1

Their Thoughts

Cameron did a fantastic job of selling our property in Ryde. His knowledge of the area and market trends truly The Property helped making it a successful sale. Cameron's Orientated with sunny north west aspect, professional and friendly approach made the whole this elevated ground floor apartment has selling process enjoyable. Thanks again Nicholls & Co! been renovated to create a fantastic home VENDOR or investment. With freshly painted walls, The Plan brand new carpet, modern kitchen and • Private treaty campaign with buyers guide generous interiors this is bound to impress.

The property is set in a boutique complex, • Primary marketing package close to public transport and major • Vendors vacated and property was fully styled shopping facilities.

- Open plan sunlit interiors flow effortlessly to terrace - North facing covered terrace fitted with Crim-Safe screens - Modern stone kitchen with polyurethane cupboards - King size Bedroom with walk-in robes, opens onto sunlit terrace

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nichollsandco.com.au

Time •

13 days on market

Result • • •

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Opinion of Value $480,000-$510,000 Sold $540,000 $60,000 above base value

sold

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2/26$Chestnut$Ave$|$$Telopea$ !

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2

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Their Thoughts

Having known Cameron for some time now I knew I could trust his guidance and approach which is a lot The Property sharper than most! Even though this area is not a core This charming home is positioned in a quiet area which Cameron and his team work in I wouldn’t street next to beautiful parklands. With an think of en trusting anyone else to assist with this big decision. Cameron is on the way up! east/west aspect this property was only VENDOR built 4 years ago and presents a lowmaintenance home opening out to a rear The Plan courtyard framed by the parklands • Private treaty campaign backdrop. An ideal market entry and an appealing alternative to apartment living, • Primary marketing package it's a brief stroll to local schools, public • Fix up rear decking transport and schools * Open plan living with plenty of natural Time light • 4 days on market * Large Master bedroom with built in wardrobe & en suite Result * Contemporary dine-in kitchen • Opinion of Value $880,000-$900,000 * Stone benchtops, s/steel appliances • Sold $930,000 * Sliding doors to a covered terrace & yard • $50,000 above base value

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nichollsandco.com.au

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Recent sales

SOLD PROPERTIES 10 Alfred Street Rozelle NSW 2039 Sold Price: Sold Date: Category: Lot Plan:

$1,900,000 17 May 2017 House 9/DP977519 ROZELLE NSW

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1

Distance:

1

207m2

0.30km

43 Belmore Street Rozelle NSW 2039 Sold Price: Sold Date: Category: Lot Plan:

$1,370,000 29 Jul 2017 House B/DP158779 ROZELLE NSW

2

1

Distance:

-

120m2

0.33km

45 Belmore Street Rozelle NSW 2039 Sold Price: Sold Date: Category: Lot Plan:

$1,335,000 30 Jun 2017 House C/DP158779 ROZELLE NSW

2

1

Distance:

-

120m2

0.33km

15A Hartley Street Rozelle NSW 2039 Sold Price: Sold Date: Category: Lot Plan:

$2,225,000 21 Jun 2017 House 2/DP1042164 ROZELLE NSW

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2

Distance:

1

175m2

0.32km

18 Brent Street Rozelle NSW 2039 Sold Price: Sold Date: Category: Lot Plan:

$1,342,000 3 Aug 2017 House: One Storey / Lowset 1/DP954420 ROZELLE NSW

2

1

Distance:

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120m2

0.29km

46 Elizabeth Street Rozelle NSW 2039 Sold Price: Sold Date: Category: Lot Plan:

$1,810,000 2 Jun 2017 House 1/DP198902 ROZELLE NSW

2

Distance:

© Copyright 2017 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.

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-

205m2

0.26km

Page 4

175 Evans Street Rozelle NSW 2039 Sold Price: Sold Date: Category: Lot Plan:

$1,455,000 28 Mar 2017 House A/DP376913 ROZELLE NSW

2

1

Distance:

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133m2

0.27km

18 Gordon Street Rozelle NSW 2039 Sold Price: Sold Date: Category: Lot Plan:

$1,450,000 24 Sep 2016 House: One Storey / Lowset 5/DP110590 ROZELLE NSW

3

1

Distance:

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114m2

0.01km

9 Graham Street Rozelle NSW 2039 Sold Price: Sold Date: Category: Lot Plan:

$1,540,000 17 May 2017 House B/DP322906 ROZELLE NSW

3

1

Distance:

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164m2

0.13km

50 Hornsey Street Rozelle NSW 2039 Sold Price: Sold Date: Category: Lot Plan:

$1,450,000 4 Jul 2017 House 1/DP798751 ROZELLE NSW

3

1

Distance:

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177m2

0.06km

6 Park Street Rozelle NSW 2039 Sold Price: Sold Date: Category: Lot Plan:

$1,375,000 30 Jun 2017 House: One Storey / Lowset B/DP908887 ROZELLE NSW

2

1

Distance:

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114m2

0.63km

24 Quirk Street Rozelle NSW 2039 Sold Price: Sold Date: Category: Lot Plan:

$1,463,000 22 Mar 2017 House: One Storey / Lowset D/DP438674 ROZELLE NSW

2

Distance:

© Copyright 2017 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.

1

-

120m2

0.10km

Page 5

48 Quirk Street Rozelle NSW 2039 Sold Price: Sold Date: Category: Lot Plan:

$1,650,000 11 Aug 2017 House 3/DP381 ROZELLE NSW

3

2

Distance:

2

237m2

0.03km

4 Rosser Street Rozelle NSW 2039 Sold Price: Sold Date: Category: Lot Plan:

$1,405,000 1 Apr 2017 House 81/DP596836 ROZELLE NSW

3

Distance:

© Copyright 2017 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.

1

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73m2

0.55km

Page 6

Marketing

Primary Package core

$4,175 online

Photography $300

Floor Plan $200

www.realestate.com.au

www.domain.com.au

• High quality digital photography • Up to 8 professionally shot and retouched images • Increase perceived value of property

• Internal measurements • Buyers visualise themselves in the property

• • • • •

• 4 weeks ‘Premium Plus’ listing • 2 weeks priority placement • Refreshed to top of search results weekly, guaranteed page 1 • eBrochure sent on day 7 • 13x more enquiries received than standard listing

45 day ‘Premiere’ listing Appear at top of all search results Refresh to top of search at 15 & 30 days eBrochure sent on day 7 45% of Premiere listings sell quicker than standard listings • Premiere listings receive 5.5x more email enquiries

Copywriting $190

www.nichollsandco.com.au

+ Chinese Portals

• Professionally written • Innovative concepts and headlines • Ensures property stands out and gets results

• Added online presence on contemporary site • Buyer match conducted with ebrochure sent • Emailed to entire database via weekly newsletter • All social media traffic driven to website

• Free upload to 6 of the most popular Chinese real estate portals

Sub Total $690

print

• Free upload to www.homely.com.au

Sub Total $3000

signage

Brochure

Direct Mail

Signboard

• • • •

• 200x Just Listed DL cards • Delivered to surrounding streets

• • • •

100x 4pp premium square brochures Professionally designed and printed Full colour images and text Floor plan on reverse

+ homely.com.au

6x4 free standing signboard Portrait or Landscape Full colour image and text Broader street presence

Sub Total $200

value add

Sub Total $285

services

Editorial PR

Social Media

On Site Auction $660

• Professionally written and tailored by 360PR • Complimentary but not guaranteed

• • • •

• Under The Hammer – Charlie Powell

Facebook Instagram Twitter Linkedin

Building & Pest Report $450 • Free for buyers once seller reviews

Strata Report $150 • Strata Search Solutions • Saves time for motivated buyers

Sub Total $1260

Sub Total: $ 4,175 Services: $ Extras: $ Grand Total: $

Additional Options core

press

Extra Images $35 each

Dusk Shoot +$95

Inner West Courier $1,660

• Professionally shot and retouched

• Taken at twilight as part of the original image order • Capture the emotion of a sunset

• Full page IWC + ¼ page Daily Telegraph 1 week

signage Site Map $65

Video $585

• Drawn onto floor plan • Provides block shape and size measurements • Placement of property on the block

• High definition journalistic style video • Full sensory engagement • Enhance the web experience

NiteLite Electric Glow Signboard $420 • 6x4 glow signboard • Enhanced street presence

Extras Sub Total: $

Property address: Agreed amendments:

Total investment:

Proposed campaign commencement date: Vendor signature: Agent signature: Date:

Premium Package core

$5,160 online

Photography $300

Floor Plan & Site Map $265

www.realestate.com.au

www.domain.com.au

• High quality digital photography • Up to 8 professionally shot and retouched images • Increase perceived value of property

• Internal and external measurements • Buyers visualise themselves in the property • Provides block shape and size • Placement of property on the block

• • • • •

• 4 weeks ‘Premium Plus’ listing • 2 weeks priority placement • Refreshed to top of search results weekly, guaranteed page 1 • eBrochure sent on day 7 • 13x more enquiries received than standard listing

45 day ‘Premiere’ listing Appear at top of all search results Refresh to top of search at 15 & 30 days eBrochure sent on day 7 45% of Premiere listings sell quicker than standard listings • Premiere listings receive 5.5x more email enquiries

Copywriting $190

Video $585

www.nichollsandco.com.au

+ Chinese Portals

• Professionally written • Innovative concepts and headlines • Ensures property stands out and gets results

• High definition journalistic style video • Full sensory engagement • Enhance the web experience

• Added online presence on contemporary site • Buyer match conducted with ebrochure sent • Emailed to entire database via weekly newsletter • All social media traffic driven to website

• Free upload to 6 of the most popular Chinese real estate portals

Sub Total $690

print

+ homely.com.au • Free upload to www.homely.com.au

Sub Total $3000

signage

Brochure

Direct Mail

NiteLite Electric Glow Signboard

• 100x 4pp premium A4 landscape brochures • Professionally designed and printed • Full colour images and text • Floor plan on reverse • Premium 300gsm paper stock

• 300x Just Listed DL cards • Delivered to surrounding streets • 80% of buyers come from 5km radius

• 6x4 glow signboard • Enhanced street presence

Sub Total $400

value add

Sub Total $420

services

Editorial PR

Social Media

On Site Auction $660

• Professionally written and tailored by 360PR • Complimentary but not guaranteed

• • • •

• Under The Hammer – Charlie Powell

Facebook Instagram Twitter Linkedin

Building & Pest Report $450 • Free for buyers once seller reviews

Strata Report $150 • Strata Search Solutions • Saves time for motivated buyers

Sub Total $1260

Sub Total: $ 5,160 Services: $ Extras: $ Grand Total: $

Additional Options core

press

Extra Images $35 each

Dusk Shoot +$95

Inner West Courier $1,660

• Professionally shot and retouched

• Taken at twilight as part of the original image order • Capture the emotion of a sunset

• Full page IWC + ¼ page Daily Telegraph 1 week

signage Aerial Photography $385 • Shot via drone (up to 3 images) Cody Live Signboard $880 • • • • •

55 inch LCD screen, digital TV style signboard 2.5m high x 90cm wide, requires power source Scrolling images, spanning text, floor plan Endless property content at the touch of a button Maximum impact

Extras Sub Total: $

Property address: Agreed amendments:

Total investment:

Proposed campaign commencement date: Vendor signature: Agent signature: Date:

Prestige Package core

$5,915 online

Dusk Photography Shoot $395

Floor Plan & Site Map $265

www.realestate.com.au

www.domain.com.au

• High quality digital photography • Up to 8 professionally shot and retouched images • Taken at twilight to capture sunset • Enhanced emotional engagement and mood

• Internal and external measurements • Buyers visualise themselves in the property • Provides block shape and size • Placement of property on the block

• • • • •

• 4 weeks ‘Premium Plus’ listing • 2 weeks priority placement • Refreshed to top of search results weekly, guaranteed page 1 • eBrochure sent on day 7 • 13x more enquiries received than standard listing

45 day ‘Premiere’ listing Appear at top of all search results Refresh to top of search at 15 & 30 days eBrochure sent on day 7 45% of Premiere listings sell quicker than standard listings • Premiere listings receive 5.5x more email enquiries

Copywriting $190

Video $585

www.nichollsandco.com.au

+ Chinese Portals

• Professionally written • Innovative concepts and headlines • Ensures property stands out and gets results

• High definition journalistic style video • Full sensory engagement • Enhance the web experience

• Added online presence on contemporary site • Buyer match conducted with ebrochure sent • Emailed to entire database via weekly newsletter • All social media traffic driven to website

• Free upload to 6 of the most popular Chinese real estate portals

Sub Total $1435

print

+ homely.com.au • Free upload to www.homely.com.au

Sub Total $3000

signage

Brochure

Direct Mail

Cody Live Signboard

• 100x 6pp premium A4 portrait brochures • Professionally designed and printed • Full colour images and text • Floor plan on reverse • Premium 300gsm paper stock

• 300x Just Listed DL cards • Delivered to surrounding streets • 80% of buyers come from 5km radius

• • • • •

55 inch LCD screen, digital TV style signboard 2.5m high x 90cm wide, requires power source Scrolling images, spanning text, floor plan Endless property content at the touch of a button Maximum impact

Sub Total $600

value add

Sub Total $880

services

Editorial PR

Social Media

On Site Auction $660

• Professionally written and tailored by 360PR • Complimentary but not guaranteed

• • • •

• Under The Hammer – Charlie Powell

Facebook Instagram Twitter Linkedin

Building & Pest Report $450 • Free for buyers once seller reviews

Strata Report $150 • Strata Search Solutions • Saves time for motivated buyers

Sub Total $1260

Sub Total: $ 5,915 Services: $ Extras: $ Grand Total: $

Additional Options core

press

Extra Images $35 each

Aerial Photography $385

Inner West Courier $1,660

• Professionally shot and retouched

• Shot via drone (up to 3 images)

• Full page IWC + ¼ page Daily Telegraph 1 week

Aerial Photography $660 • Shot via aircraft (up to 12 images)

SMH (Sat) & Financial Review (Fri) $990 / $1,980 • 1 week quarter page • 1 week half page • Sydney wide

Domain Prestige Home Liftout • w1 week half page

Extras Sub Total: $

Property address: Agreed amendments:

Total investment:

Proposed campaign commencement date: Vendor signature: Agent signature: Date:

Calendar

October

September S M 27 28 3 4 10 11 17 18 24 25 1 2

2017 SUNDAY

MONDAY 1

TUESDAY 2

PUBLIC HOLIDAY

8 Viewers from weekend contacted

by CN.

Viewers from weekend contacted

by CN.

17

23

24

31

5

PR editorial campaign Just listed brochures launched distributed

11

T W 31 1 7 8 14 15 21 22 28 29 5 6

Social media marketing launched.

4 11 18 25 2 9

7 1st viewing held

14 2nd viewing

2nd twilight viewing

20 Mid campaign meeting

26 3rd twilight viewing

27

S

3 10 17 24 1 8

13

19

25

F

2 9 16 23 30 7

6

12

18

T

SATURDAY

1st twilight viewing

Provide vendors with online activity report from re.com.au & domain. Vendor reporting emailed with full list of viewers, feedback & contract holders 30

S M 29 30 5 6 12 13 19 20 26 27 3 4

FRIDAY

4

Provide vendors with online activity report from re.com.au & domain. Vendor reporting emailed with full list of viewers, feedback & contract holders

Viewers from weekend contacted

by CN.

29

10

T F S 31 1 2 7 8 9 14 15 16 21 22 23 28 29 30 5 6 7

THURSDAY

Provide vendors with online activity report from re.com.au & domain. Vendor reporting emailed with full list of viewers, feedback & contract holders 16

22

3 Photos received back from marketing company and property launched online/ brochures ordered

9

15

WEDNESDAY

T W 29 30 5 6 12 13 19 20 26 27 3 4

November

21 3rd viewing

27

28

OFI call backs. Vendor 4th viewing/Auction meeting prior to Auction at Nicholls & Co oďŹƒce

2

3

4

The plan

The$Plan$

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Preparing for sale

Stylist to provide consultation to help with first impressions Troy to complete minor touch ups House washer Pricing $1,500,000-$1,650,000

Method of sale Auction

Marketing package

Premium package subsudised by Nicholls & Co Estate Agents resulting in a total cost to vendor of $3,500

Professional fees 1.5%

Notes Troy Pudsey recommendation ratemyagent.com.au score of 4.9/5 Personalised not franchised Through our marketing and strategy we alter the perception of value to obtain premium prices

nichollsandco.com.au