National/local trends

National/local trends

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7.32 In examining datasets that are already being collected at a national and local level, Creative Scotland and partner agencies could explore:

- The awareness of and engagement with the population of the Glasgow 2014 Cultural Programme. - The potential effect of the Programme, where funding and interventions have been sufficient in size and strategic organisation.

The first of these two areas is the most straightforward to explore; the second is more complex, because very significant additional investment or a change in approach may be required in order to increase, for example, participation in arts and culture across the general population. However, it may be possible to explore potential future motivation, or to further unpack the motivations for engagement for different parts of the population and the possible effects of this kind of ‘one-off’ cultural programme (see Table 16).

The three main datasets it would be worth considering engaging with are: the Scottish Household Survey (specifically the ‘Culture’ module) and the general public and Glasgow east end surveys being undertaken in multiple waves as part of the evaluation of the Glasgow Commonwealth Games 2014. Creative Scotland should review the current plans for these surveys and the current indicators which are collected, and consider what opportunity there might be to augment these specifically in relation to the Cultural Programme. DCMS undertook a similar process for the Olympic and Paralympic Games in 2012, inserting specific questions into the Taking Part dataset, and into the International Passenger Survey. In 2012, the International Passenger Survey, Great Britain Tourism Survey and Great Britain Domestic Visitor Survey all included questions specifically about the Olympic and Paralympic Games.

While this approach will have resource implications, using an already established sample may be more cost-effective than Creative Scotland considering establishing its own sample specifically for this evaluation. In addition, surveys like the Scottish Household Survey provide a significant, stratified sample size, which is likely to be more reliable and provide more detailed demographic information than a typical omnibus poll.

Other existing datasets worth considering relate to tourism, and to workforce and business estimates for the cultural sector and the wider creative industries. These datasets will be valuable to consider if there is specific activity within the Glasgow 2014 Cultural Programme which is intended to drive tourism, or directly support job creation and business growth/new start-ups.

Table 16: National/local trends

Theme

Cultural

Impact/ activity Area

Programme

Social Audiences

Economic Tourism

Job Creation/ Business Development

Indicator/Measure

- Public awareness of programme - Public views of the programme

Methods for/notes on data generation

- Public survey

- Engagement/awareness across the Scottish population - Potential motivation for future engagement - Public survey - Scottish Household Survey

- Contribution to overall tourism (both domestic and international)

- Rise in employment/number and/or size of businesses in the creative industries, or specific sub-sector - Great Britain Tourism Survey - Great Britain Domestic Visitor Survey - International Passenger Survey - Any specific surveys being undertaken by VisitScotland

- Workforce Survey(s) - Business Register - NB. Only likely to give any indication if significant intervention is made specifically in this area.

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Management/ Process Programme - Public views on value of the programme (could include a bundle of indicators about what people associate with Glasgow as a place, or about what makes people proud of the area) - Media clippings/assessment – could include coding of media items and analysis of positive/ negative sentiment, areas of focus, etc.

Partnerships/ cross-sector working; Funding - Explore the effects of individual/collective projects and programmes, according to what they sought to achieve - Public survey - Scottish Household Survey