Year I April-May 2009 n. 1 Authorization: Secretariat of State for Internal Affairs Copy registered with the Tribunal of the Republic of San Marino
in san marino
INFORMATION MAGAZINE PUBLISHED BY THE CHAMBER OF COMMERCE OF THE REPUBLIC OF SAN MARINO
C ONTENTS
INTERVIEWS - Simona Michelotti, Chamber of Commerce President - Marco Arzilli, Secretary of State for Industry MADE IN… CAM COM - Chamber of Commerce activities - Secretariats of State - Trade Associations - Banks and University
E DITORIAL by Massimo Ghiotti - Chief Executive
Every two months, a magazine dedicated to the world of San Marino’s enterprises and economy. This is MADE IN SAN MARINO, the periodical created by the Chamber of Commerce to give a more effective and professional response to the rapidly growing demand for transparency and accessibility to news from specialists in the sector and public service experts. But in the era of the Internet, ADSL and realtime text messages, does it still make sense to publish on paper? We think it does. And we’re concentrating our efforts on this traditional communication instrument to complement and reinforce all the other channels that the Chamber of Commerce already uses to give news – its website, its webzine and its newsletters – in the firm belief that the value of contents remains, even when these become available only online. Our new magazine, with a distribution of little more than 1200 copies, is reserved for a well-
defined target readership, consisting of people working in our sector, of opinion leaders and of Italian and European Chambers of Commerce. This publishing project has its origins in our need to give a precise summary of exactly what has been accomplished, from our desire to report the results of the activities first and foremost of our Chamber of Commerce, but also of our members, of San Marino’s companies and of our country’s political panorama. Our prime aim is our duty of clarity with respect to all those who for professional purposes approach our offices. And then, we’d like to create an opposite pole of information to contrast the “derogatory” news that too often brands the name of our republic as a synonym for a dubious and not totally transparent economic system. With this magazine, by highlighting from time to time the results and successes achieved, we wish to make our own contribution to the construction of a positive vision of San Marino, a country that boasts examples of excellence and good business
practices, often unfortunately ignored. This is the reason for our name, MADE IN SAN MARINO, which here takes on a double meaning. On the one hand, “MADE IN” refers specifically to the world of manufacturing and enterprise, but on the other, using a rather loose English translation, it provides a link to everything not only “made” but also “done” in San Marino, which is what our magazine intends to express. Lastly, the use of English in a familiar phrase easily understood by Italian speakers, and that can also be used in the English edition of MADE IN SAN MARINO. Personally, as Chief Executive of the Chamber of Commerce, my hope is that over time this magazine will become a two-way channel of communication, a kind of showcase where the protagonists of our economic system can present concrete experiences and considerations that encourage healthy competitiveness and positive examples that can give greater motivation for change.
in san marino
april-may 2009 1