Spring 2016 - Course Catalog

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1 20 Affordable business and workforce solutions for business owners and their employees

January A CRITICAL INVESTMENT TOOL: BUSINESS VALUATION

presented by Bethany Hearn, CPA/ABV/CFF, ASA from CliftonLarsonAllen Program objective: to provide business owners with an understanding of the key elements of business valuation including factors that can increase or decrease a business’s value. Attendees will also be introduced to some of the common misconceptions and interpretation errors when using business valuations as a planning tool for transitions.

Learn about the valuation process, key definitions, factors that impact value, approaches to value and common misconceptions and interpretation errors.

WEDNESDAY, JANUARY 20, 2016 8:30 - 10:30 a.m.

Chamber Office Large Conference Room 303 W. Kirby Ave. Champaign, IL 61820 Cost: $19 Registration Deadline: January 19, 2016

February BACK TO BASICS SERIES

A four week program to refresh owners and employees on the fundamentals of business while also gaining new knowledge and advice from industry experts. Topics that will be covered include: RECRUITING & INTERVIEWING presented by Tina Smith & Christine Schumcker, Kelly Services Recruiting is more than posting a job and waiting for the perfect candidate to apply. It’s having employees just in time. This seminar will cover the basic recruiting life cycle from planning and strategy through the interviewing and qualification stages. We will use discussion and interaction to draw out best practices and examine difficult scenarios while remembering legal compliance.

TUESDAY, FEBRUARY 2, 2016 8:30 - 10:30 a.m.

HR AND EMPLOYMENT LAW presented by David Krchak of Thomas, Mamer, and Haughey, LLP Starts with a brief overview of several critical topics for business owners and employees and then moves on to focus on new developments and changes to current laws and regulations. Topics include discrimination, retaliatory discharge, wage-hour issues, non-competes and employee handbooks. Anticipated changes to FLSA regulations and the new emphasis on the distinction between independent contractors and employees will also be discussed.

TUESDAY, FEBRUARY 9, 2016 8:30 - 10:30 a.m.

FINANCE & ACCOUNTING presented by Bryan Banks & Erin Brownlow, Busey Bank Running a business takes vision, hard work and sleepless nights, and while it may not be the most exciting part of business, keeping proper accounting records and financial statements is one of the most important things you can do. Learn about basic accounting information to help ensure you are equipped to make smart financial

decisions for your business. The seminar will also cover how to manage cash flow, make smart financial decisions, obtain financing and the difference between book and tax accounting.

TUESDAY, FEBRUARY 16, 2016 8:30 - 10:30 a.m.

MARKETING: LEARN TO DRIVE REVENUE EFFECTIVELY presented by Kara Demirijian, DCC Marketing Learn how to best integrate and apply marketing funds across department, across channel and across technologies for maximum return. Also learn how to build your brand, stimulate demand to help drive revenue and make money. It’s important to have an integrated marketing plan that connects the brand value to the needs of the target audience.

TUESDAY, FEBRUARY 23, 2016 8:30 - 10:30 a.m.

Chamber Office Large Conference Room 303 W. Kirby Ave. Champaign, IL 61820 Cost: $99 (entire series); $29/session Registration Deadline: February 1, 2016

*If registering for individual classes, deadline is the day before the scheduled seminar.

MARCH NON-PROFIT FINANCIAL IMPROVEMENT

presented by Matt Thomas, Design Group International Non-profits have three major economic advantages over other ways of doing business: donated labor, donated revenues and the freedom to measure success by something other than the financial profits passed along to shareholders. Nevertheless, non-profits face unique challenges to their success often not seen in other types of organizations. Whether those challenges are uncertain funding streams - for instance, based in appropriations from a state budget - or the particular relationship between a non-profit’s board and its staff, there are ways non-profits can design their organization and their mission strategy to meet those challenges and maximize the advantages available to non-profits.

We will discuss how to achieve and maintain non-profit financial health while increasing mission reach and effectiveness. The topics will include: • Strategic Fundraising (percentages/costs/return) • Clarifying your nonprofit business model • Revenue-based (multi-year) budgeting • Narrative spending plans to connect costs to mission • Clarifying board and staff roles • Determining a healthy cash reserve and equity position

WEDNESDAY, MARCH 16, 2016 8:30 - 10:30 a.m.

Chamber Office Large Conference Room 303 W. Kirby Ave. Champaign, IL 61820 Cost: $19 Registration Deadline: March 15, 2016

April SUCCESSION PLANNING

presented by Marty Verdick, RSM US, LLP

This session will explore business succession planning from a number of perspectives and include an overview of the planning process to set the stage for more detailed discussions which will include: Buy-sell agreements in general Types of buy-sell agreements Transition planning

Estate planning issues Entity specific issues Employee stock ownership plans Role of the advisors

THURSDAY, APRIL 28, 2016 8:30 - 10:30 a.m.

Chamber Office Large Conference Room 303 W. Kirby Ave. Champaign, IL 61820 Cost: $19 Registration Deadline: April 27, 2016

MAY SEARCH ENGINE OPTIMIZATION

presented by Jason Rietman, Thunderstruck Have you ever wondered what exactly is SEO or where to begin understanding it? In this seminar, we will cover the basics of SEO, best practices while setting up your website, helpful tools and how to work with Google Analytics.

SEO is directly connected to your online presence, which means having a basic understanding of the concept will assist you in growing visibility in organic online search results (i.e. Google, Bing and Yahoo). Attendees will learn how to improve rankings, drive traffic and increase awareness in search engines.

TUESDAY, MAY 10, 2016 8:30 - 10:30 a.m.

Chamber Office Large Conference Room 303 W. Kirby Ave. Champaign, IL 61820 Cost: $19 Deadline: May 9, 2016

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A topic you’re interested in or one that fits your current needs? Contact us. Our goal is to be a resource to you and your business. We are happy to work with you and our experts to plan a business success and solutions seminar to fit your needs.

Questions or comments? Contact: Madison Hendricks Events & Programs Manager MadisonH@champaigncounty.org P 217.359.1791 F 217.359.1809 303 W. Kirby Ave. Champaign, IL 61820 WWW.CHAMPAIGNCOUNTY.ORG

See last page for registration form.

p u e m Si gn REGISTRATION INFORMATION:

Name ________________________________________________________ Business _____________________________________________________ Title__________________________________________________________ Address ______________________________________________________ City ______________ State ____ Zip ________ Phone _______________ Signature _____________________________________________________ Email _________________________________________________________

______ ______ ______ ______ ______ ______ ______ ______ ______

BSSS - Business Valuation, January ($19) Back-to-Basics Series, February (All - $99) Back-to-Basics, Recruiting and Interviewing ($29) Back-to-Basics, HR and Employment Law ($29) Back-to-Basics, Marketing ($29) Back-to-Basics, Finance & Accounting ($29) BSSS - Non-profit Improvement, March ($19) BSSS - Succession Planning, April ($19) BSSS - Search Engine Optimization ($19)

BILLING INFORMATION:

Account # ______________________________________________ Expiration Date _________ 3 (or 4)-digit security code_______ Name on CC. ___________________________________________ Billing Address on CC. ___________________________________ Date ___________________________________________________      

American Express MasterCard Visa Discover Check Enclosed Invoice Me

TOTAL: _____ BSSS x $19 _____ Back-to-Basics (series) x $99 _____ Back-to-Basics

(individual) x $29

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GET YOUR MIX

Join us in thinking outside the box at our Spring Breakfast Series.

Learn about hot topics in our community from outstanding experts whose innovative ideas have led to great success. Register today!

FEBRUARY 11

MARCH 10

Intern Rocket | Legacy Outloud

Chief Technology Officer, Monsanto

Economic Dev. & Gov’t Relations, EPB

Think about education differently.

His students create and own their learning experiences – his classroom is an entrepreneurial experiment each and every semester.

Think about agriculture differently.

Champaign County is a local hub for agriculture technology and production. He’ll discuss how diversity in agriculture benefits both farmers and consumers.

Think about technology differently. The implementation of the World’s First Community-wide 10 Gigabit Internet Service means access for all. Hear how it attracted business, grew wages, diversified the economy and more.

Doan Winkel

Rob Fraley

APRIL 14

Diana Bullock

Attend for $19 per breakfast or $50 for all three - call 217.359.1791.

See the difference thinking and acting outside the box can make.

303 W. Kirby Ave. | Champaign, IL 61820 P 217.359.1791 | F 217.359.1809

WWW.CHAMPAIGNCOUNTY.ORG