Vicki Darrah started in the business fresh out of college as an executive trainee in merchandising at Bloomingdales in New York City. Upon completing the training program, she became an assistant buyer in the children’s apparel area of Bloomingdales. In 1967, after getting married she went with her husband, who was enlisted in the Army, to Louisville, Kentucky, where she worked as an assistant buyer for a small local department store, Bycks. Upon his release from the Army they moved to Atlanta, Georgia, and she continued her buying career at Rich’s Department Store. She took some time off to have two daughters and then became a sales rep working for DBI, a rep agency co-owned by a former colleague at Rich’s. Vicki was an instant success. Her territory was metro Atlanta which has historically been, and still is, one of the most difficult territories to conquer in the Southeast. Through her dedication, perseverance, and sheer love of the business she quickly became DBI’s top rep.
After 12 years with DBI she had an opportunity to buy a small agency, Louise Allen, in 1989. The agency specialized in paper and party products but through the years Vicki dramatically changed her offerings, and we now specialize in Gift, Home Accents, Garden and Children’s gifts. Several years ago, through a merger with DBI, Darrah & Co., Ltd. added several thousand square feet to the existing space on the 18th floor of the Americas Mart.
In 2002, her younger daughter, Lindsay DeMyer, started working in the business alongside her. She had a natural love for the business and now is the President of the company running it's day-to-day operations.
In 2015, after almost 15 years since working with the company in the early 2000s, her older daughter, Ashley Hall, started working part-time handling the finances and human resources. In early 2021, she started working full-time and began growing the marketing side of the company. She is now the Vice President of Darrah & Co.
In January of 2022, Vicki Darrah officially retired, leaving Lindsay and Ashley as co-owners of Darrah & Co. They endeavor to run the business with the same energy, enthusiasm and spunk that their mother did.
Darrah & Co. occupies a premier spot in Atlanta. We are located on the 18th floor of building 2 at the top of the escalators. Darrah & Co. has earned a reputation in the industry as one of the best agencies in the country. They employ a top-notch sales force, showroom staff, and management team.
We are a one stop shop for the best lines in gift, home décor, children’s product, and fashion accessories. We have qualified and professional sales associates throughout the Southeast who are waiting to serve you! We are a family owned and operated business and encourage you to get to know a little more about us, our reps and the vendors we represent.
WELCOME!
IT SEEMS LIKE EACH YEAR FINDS A WAY TO keep us on our toes—and this one has been no different. With ongoing uncertainty in the Middle East, we’re once again seeing challenges ripple through our industry. We know many of you are feeling it too, and we truly hope you’re finding success despite everything coming your way.
Speaking of success... we’ve been busy these past few months bringing in some great new lines that we can’t wait for you to see! We’re thrilled to introduce Once Again Home Co., Honestly Margo, Drowsy, Southern Cotton Mill, Inspired Generation, Aura House, Creative Gifts International, and Flying Colors to our lineup. We’re always looking for fresh, unique products to help you keep your stores feeling current, inspired, and a little different from the rest—and we think you’re going to love what’s coming.
We’re also excited to share that one of our current brands—Bourbon Royalty—will be debuting a fresh new look, and we can’t wait for you to experience their rebrand. Be sure to stop by on Wednesday, June 10th at 3 pm to help celebrate this unique and inspiring introduction.
We are so excited to welcome you to June Market, June 8–14! This is the perfect time to see everything new, reconnect, and get inspired for the seasons ahead. If you haven’t made an appointment yet, it’s not too late—reach out to your rep or our office, and we’ll get you scheduled. And if you’re not able to make the trip, no problem—your rep will be hitting the road shortly after to bring “Market” right to you.
In this issue of the Darrah & Co Lookbook, be sure to check out our event schedule—we have a lot planned! Kick things off with VIB Day on Monday, enjoy “Shop at the Top” on Tuesday, don’t miss “Game Day” on Wednesday, and join us for a special 250th Year Celebration on Thursday. It’s going to be a fun and full week!
We have lots of new introductions across all our lines—you won’t want to miss it!
And of course—don’t forget, start at the top. See you on 18!
Lindsay and Ashley
JUNE Market Calendar of Events
JUNE 8-14, 2026
SUNDAY, JUNE 7
Opening at Noon for Preview Day
MONDAY, JUNE 8
VIB Day (Very Important Buyer Day)
• Coffee and Donuts
• Taco Bar for Lunch
TUESDAY, JUNE 9
Shop at the Top Day with our 18th floor neighbors
• Yogurt Parfait Bar, Coffee and Donuts
• Charcuterie and Cherry Cocktail Happy Hour
WEDNESDAY, JUNE 10
Game Day
• Coffee and Donuts
• Game Day Treats
• Bourbon Royalty Rebranding Celebration 3 pm
THURSDAY, JUNE 11
250th Celebration of America
• Coffee and Donuts
• Giant Birthday Cake
• BBQ and Brew
FRIDAY, JUNE 12
• Coffee and Donuts
• Happy Hour
SATURDAY, JUNE 13
& SUNDAY, JUNE 14
We're still open!
• Coffee and Donuts
• Happy Hour
CAN’T MAKE IT TO MARKET? VISIT DARRAHREPS. MARKETTIME.COM/
Scan this code for a handy, printable Market Planner/Darrah & Co. Vendor Line List!
JUNE 9 ONE DAY. ONE SWEET STOP.
We've brought the very best of the market together in one elevated destination - the 18th floor. Whether you're sourcing new categories, exploring fresh assortments, or discovering your next bestseller, the top floor guarantees your sweetest discovery yet.
Hosted by: Darrah & Co. • DEMDACO
A CHERR Y GOOD MORNING
Start your day on a sweet note with breakfast selections and coffee throughout the floor.
MARKET MID-DAY MUNCH
Break for a bite with a f resh selection of food to help yo u reset & recharge.
SIP AT THE TOP
Raise a glass with cherry-inspired drinks and curated afternoon bites.
October
January
February
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Darrah & Co. A to Z Vendor Listing
8 Oak Lane • • • • Curated collections for entertaining, decorating, gifting, and holiday.
Aura House • • Luxury home fragrance brand.
Avery's Home • • Artful collection of gifts and decor.
Bomb Cosmetics • • A luxurious line of all-natural, handmade bath and body products that smell amazing.
Bourbon Royalty • • Candles and fragrances to enhance your home and celebrations.
Canvas Style • • • Fashionable, statement jewelry at great price points!
Certified International • Beautifully designed ceramic and melamine dinnerware collections.
Clearly Handbags • Stylish clear handbags.
Cottage Garden (A Dickson’s, Gifts company) • • • Quality gifts and music boxes for all occasions that inspire and touch the heart.
Creative Gifts International • • Home entertaining and giftware brand.
d’marie • • A natural mix to turn any wine or spirit into a frozen cocktail.
DK Designs • • Handcrafted home décor items that are original and customizable.
Dickson’s Gifts • • Inspirational and motivational products with a purpose.
Forage Farmstead • • Natural and handmade bath products.
Glory Haus • • • • Inspirational gifts and décor that bring life and love into your space.
Happy by Rachel • • • A variety of happy, customized gifts guaranteed to put a smile on your face!
Heart of Grace • • Southern-charm inspired dresses, caftans, quilts, and accessories.
Honestly Margo • • Bath and beauty brand.
Inspired Generations • • Unique home decor and giftware brand.
Laundry Sauce • • High quality and environmentally friendly laundry products.
Lighthouse (A Dickson’s Gifts company) • • Inspirational and motivational products with a purpose.
Magnolia Casual • Home and outdoor lifestyle brand offering handcrafted pillows, hammocks, swings, and decor.
Magnolia Garden (A Dickson’s Gifts company) • • House flags, garden flags, and mats to enhance your outdoor décor.
My Fun Colors • • Bold and bright jewelry for both adults and kids.
Once Again Home Co. • Vibrant, sustainable household cleaning textiles.
Oooh Yeah!/Oooh Geez! • • Funny socks and slippers that bring the fun!
Out of Print • • Book related apparel and gifts.
Paraclete Press • • • A faith and inspirational publisher of books for adults and children.
Penguin Random House • • • A vast collection of books for both children and adults.
Southern Cotton Mill • • Artist inspired home decor brand.
Sullivan's • Faux flowers that look and feel remarkably real.
Swig Life • • Insulated tumblers, serving pieces, straws, and bags in fashionable prints and colors.
Team Ice • Officially licensed collegiate ice molds .
True Brands • • A curated selection of glassware, barware, serveware, tea accessories, games, and more
Totalee Gift • • Sassy and classy gifts and home décor.
Transpac • • An industry leader in seasonal, gift, home, & garden décor.
Tripar International • Display and decorative items for both home and business use
Up With Paper • • • The original pop-up greeting card.
ZOX • • Elastic wrist bands with motivational aspirations. Vendor
Violet & Brooks • • Inspired accessories and gifts for women that make any day an occasion.
VIP Home & Garden • Gifts for home and garden.
Well Told • • Custom map glassware & gifts.
Darrah & Co. Management
Lindsay DeMyer President
Lindsay joined Darrah & Co. in May 2002, bringing with her a lifetime of exposure to the gift industry and a deep understanding of the family business. After exploring various career paths post-college, she returned to Darrah with a clear purpose and strong commitment. Over the years, she has successfully carved out her own identity within the company, earning respect through hard work, professionalism, and composure—even while navigating the unique challenges of working with family. With her drive and dedication, Lindsay is poised to carry on the legacy and achieve the same level of success as her mother.
Ashley brings a unique blend of compassion, leadership, and operational insight to her role at Darrah & Co., where she serves as Vice President. Originally joining Darrah in the early 2000s, she returned 15 years later after raising a family and leading a nonprofit housing organization in Richmond, Virginia. Though trained as a nurse, Ashley’s career has evolved across healthcare, nonprofit leadership, and now the gift industry—a space she’s been immersed in her entire life. Ashley brings exceptional drive, adaptability, and a passion for supporting both people and purpose-driven business operations.
Cell: 804.334.8502 | Email: ahall@darrahreps.com
Paula Blevins Director of Sales
For almost 5 years, Paula has been Darrah’s Western NC territory manager. She will now take on the role of Director of Sales. She has over two decades of experience in retail buying and territory management. Previously, she served as a senior buyer for The Biltmore Company, driving strategy and profitability across 11 specialty stores. Paula excels in building lasting client relationships, analyzing sales data to identify growth opportunities, and consistently exceeding performance goals. A proven team builder and collaborator, Paula brings a strong mix of analytical skill, creativity, and integrity to every role she undertakes.
Larry joined the Darrah & Co. management team in 1999 after 12 successful years as a buyer in the specialty retail market. As Showroom Manager, he wears many hats—overseeing sales, vendor relations, database management, and showroom design. Known for his reliability and hands-on leadership, Larry is often the first to open the doors each morning during Market and the last to lock up at night. His deep industry knowledge and can-do attitude make him the go-to problem solver for the team. Simply put, if something needs doing—or fixing—or finding, Larry is the one who can do it.
Inside Sales Manager and Assistant Showroom Manager
David brings a wealth of experience across all facets of the gift industry to his role at Darrah & Co. His in-depth knowledge of showroom operations has become a tremendous asset to the team. David’s versatility is unmatched—he handles customer service, supports sales reps in the field, manages Facebook Live events, oversees online ordering, and plays a key role in show and showroom setup. Whether it’s behind the scenes or front and center, David ensures everything runs smoothly. Most notably, he’s often the first friendly face you’ll see when visiting the showroom, ready to offer a warm welcome.
