CIS REDESIGN OF CHINA AILINES

2023, Cooperation Illustrator, Photoshop

Through the CIS redesign, our aim was to blend "China Airlines" corporation's traditional oriental concepts and sense of trust with modern style while retaining the original core values of the company.

We opted for China Airlines as the subject of our Corporate Identity System redesign, which involved incorporating the traditional oriental spirit and introducing new concepts, based on a competitor analysis that helped identify areas for improvement and potential shortcomings to avoid.

The CIS redesign covered various aspects, including VI design, related applications, public relations products, catering supplies, environmental design, image advertisement, automotive appearance design, flight attendant accessories, and customer supplies.

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