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Print Post Approved – PP212564/0002

Vol 24 February 2013

Published monthly (except January)

Mars’ 21 years on Coast Newcastle Uni comes to Gosford First NBN fibre optic cable rolled out in Gosford Wyong LEP most comprehensive ever

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Cover story 4

Mars’ 21 years on Coast

Business News 7

Newcastle Uni comes to Gosford


Makeover for Gosford shopping centre


Green light for Aldi in Wyong

9 First NBN fibre optice cable rolled out in Gosford 9 Telstra awards remediation contract 10 Wyong LEP most comprehensive ever 10 Land identified for future airport 11 Kincumber retail expands 12 McCain Foods to acquire Sara Lee Australia 12 Another win for Complete Campsite

17 Glen Balneaves continues family tradition 18 Cusicks buy Snapper Spot Terrigal 18 Saratoga newsagency sold 23 Tattooed Employees 23 Direct response or bust!

Regular Features 6 Edgar Adams Editorial Let’s keep positive – there’s a good reason 16 Business Briefs 18 Property News 23 Business Tips 24 Events 25 Eating Out 26 Funny Business

13 How new tourism boss sees her role 14 US Communications chief cites Australia as an example for superfast broadband 14 Broadband Ready! 15 Bluetongue Stadium off Government’s radar 16 Milestone-Belanova to expand regionally 16 Wyong Community Bank appoints new Manager 17 New look, new focus for Treehouse Creative


February 2013

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Mars Food Australia celebrated 21 years on the Central Coast at Berkeley Vale last month, having relocated from Matraville in Sydney in 1992, and by all accounts it was a good move for them and certainly a good move for the region. Production Manager, Wayne Smedley who has been with the company for over twenty-five years and was involved in the relocation made the point that it was a good location relevant to their markets and their suppliers then and it is still a good location. Privately owned by the US based Mars Family, the Berkeley Vale facility is a major employer and contributor to the regional economy plus the business they do with local contractors all of whom speak highly of their business values. Mars Inc are a world wide organisation with operations in seventy-three countries covering a portfolio of consumer brands that include petcare, chocolate, Wrigley’s chewing gum, foods including Uncle Ben’s, Masterfoods, Dolmio and Kan Tong and others. Worldwide Mars’ facilities are located in regional areas rather than cities and this is evidenced by their strong commitment to the Central Coast. While being a multi-national organi-

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sation Mars continues to operate on the basis of the family values inculcated by the Mars Family and it is these values that drive their approach to business on the Central Coast and has made them a valuable part of the community. Part of this approach to doing business is their employment policy with everyone employed in the organisation known as an Associate. The Berkeley Vale facility employs 337 Associates of which 117 have been with the company from 10 to 19 years and 42 for more than 20 years. They are obviously a company that knows how to look after their employees. Associates follow the foundation of the Mars culture known as The Five Principles of Mars – Quality, Responsibility, Mutuality, Efficiency, Freedom. “We are a business that respects the individual,” says Wayne Smedley, “and our associates respond to that because they are treated as our business partners. “The key to manufacturing today is agility and flexibility and to achieve that absolutely everyone in the organisation has to be working to the same end. Of course it starts with Quality and the way we see it the consumer is our boss, quality is our work and value for money is our goal. We are dedicated to the high-

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February 2013

Cover story

est quality in everything we do.” Its obviously working, Mars Food’s market growth rate in Australia is running at four times the category average and that is in a highly competitive market. To maintain their competitive advantage in the market place Mars has a policy of Continuous Improvement and that means substantial annual investment in new plant. As part of their regional focus the company last year spent close to $15 million with 110 Central Coast suppliers such as Forsythes Recruitment, Pacific Labels, Kemax Engineering, Alan Hale Electrical, Fairhaven Services and Cob & Co Plumbing. Commenting on their association with the company Miles Fink, Managing Director of Pro-Ali Design at North Gosford said, “Pro Ali Design has been proud to be associated with MARS Foods for the many years they have been operating on the Central Coast. Their innovation and experience in the food industry is second to none, and we look forward to our continuing association with them as we continue to provide state-of-the art conveying systems and equipment for their food processing and packaging plant.

Wayne Smedley and Chris Lomas in front of the mustard line

Masterfoods confirms sponsorship of Central Coast Mariners Mars Food Australia is also a strong community supporter and sponsors many Central Coast groups including the Central Coast Mariners since their incep-

tion and just last month announced that they had extended their commitment to the A-League club by taking the front of shirt sponsorship for a further twelve months for their Masterfoods brand.

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February 2013







E D I TOR I A L Edgar Adams discusses local issues

Let’s keep positive – there’s good reason For business owners, managers, investors pessimism is a blight that impacts on the decision making process causing our minds to fog up as we seek to survive let alone prosper. Most of all however it closes our minds to opportunities. We stop seeing the future. The future we saw for our business or that investment gets lost in the fog. And for far too many years the Central Coast has been smothered in that fog. As Editor of CCBR I talk to a lot of people (that’s my job) and in recent years it has been depressing. I talk to very few who can see the opportunities that abound right here on the Central Coast. The optimism that bought them here has melted away and after years of trying they have given up. Some have moved away. But things are changing. The local government elections of September 2012 saw both Gosford and Wyong Councils change in a big way. Both have a majority of positive Councillors committed to a vibrant future for the Coast – a future for our young people and their families which will be good for our economy in the long run. And both councils have new, enthusiastic and professional management at the top.

At Wyong I have to say that it is an absolute pleasure to feel and witness the ‘can-do’ attitude among the senior staff which the Mayor speaks of. Wyong’s draft LEP is now on exhibition. It is a document for the future and once approved by the Minister for Planning Wyong will have the competitive advantage that will see investors and business taking a new look. Wyong always had the potential to be the economic locomotive of the Central Coast, now it can happen. As we go to press Gosford’s new General Manager has just taken over. He has an enormous job changing a ‘can’tdo’ culture that has been the hallmark of the Gosford bureaucracy for thirty or forty years. It will take time to fix but at least they are on the right track. I believe he can do it but it will take political will on the part of the Councillors to achieve it. My money is on Gosford’s Mayor! It will also require the support of the whole community because those with the cushy jobs will race off to the media and the unions. In the end though, we will end up with a better and more efficient council. The really big opportunity will come when the NBN Co starts turning on the broadband network. That will be around April and here on the Central Coast we

have about a three year window to take advantage before other regions start getting connected. With superfast internet and now the University of Newcastle moving into Gosford, particularly with the intention to create an Research and Innovation Hub you have to think Gosford and the Coast does have a big future. All we have to do now is get out there and chase the investors and those businesses that have massive data needs and get ‘em to come here. As we move into 2013 all the ducks seem to be lining up. So stand by for those opportunities. Edgar Adams Editor

Hear Edgar Adams’ business comment 8.10am each Monday. Also follow us on Facebook and Twitter




February 2013

Business News

Newcastle Uni comes to Gosford Minister for the Central Coast and Member for Terrigal, The Hon Chris Hartcher, representing the Minister for Planning, has signed a Memorandum of Understanding to bring a new University of Newcastle presence to the Gosford CBD. The MoU signed in mid-January between the Department of Planning’s Central Coast Regional Development Corporation and the University is a major plank of the NSW Government’s plans to revitalise Gosford. “The presence of the University of Newcastle in Gosford would be a positive move toward offering more tertiary education options for local residents,” Mr Hartcher said.  The University’s Vice Chancellor, Professor Caroline McMillen, agreeing with Mr Hartcher said, “An important focus for the University is to provide more opportunities for people from all walks of life with ability and determination to enter and succeed in higher education.” Through their presence in Gosford, the University will offer enabling courses  that prepare students to thrive at university. The preparatory courses will be targeted to meet skills gaps in the region to ensure the University’s Gosford presence contributes to the economic and social development of the Central Coast.

Linda Cooper (Associate Director, Tertiary and Regional Partnerships – University of Newcastle), Darren Webber (Member for Wyong), Graeme Inchley (Director and Executive Manager, Central Coast Regional Development Corporation), Professor Caroline McMillen (Vice Chancellor University of Newcastle), The Hon Chris Hartcher (Minister for the Central Coast and Member for Terrigal), Chris Holstein (Member for Gosford) and Ken Jolly AO (Director, Central Coast Regional Development Corporation)

Research and Innovation Hub “Contributing to the region’s growth and development, the University will also participate in a ‘research wand innovation hub’ where our academics and postgraduate researchers can connect with local business to share ideas and foster new knowledge. We are delighted to be building on this commitment through the establishment of a presence in Gosford.” Mr Hartcher said that the Central Coast region’s proportion of 25-34 year olds with a Bachelor degree is approximately 15 per cent, falling below the national average of 27 per cent. “Research commissioned by the Central Coast Regional Development

Corporation indicated that extending higher education on the Central Coast could lead to a boost in participation in university study in the region,” he said. “The need for a university presence in the Gosford CBD has also been clearly identified by the community and is reflected in research developed as part of the Gosford City Centre Masterplan. “This is an important step forward in the ongoing revitalisation of Gosford. “This could see Gosford become partly a university town like Freemantle in Western Australia,” he said. “University towns can revitalise towns to an extraordinary extent, it’s happened in towns all around the world. Gosford is a city Continued on page 25

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February 2013



Business N ews

Makeover for Gosford shopping centre

Artists impression of a refurbished Imperial Shopping Centre

Gosford’s Imperial Shopping Centre celebrated its 40th Anniversary in early December 2012 with owners, the Lederer Group, announcing a major refurbishment to the centre. The plan for the Centre features a new double height glazed entry at the Erina Street entrance, an expanded food court and a stunning new external facade across the three street frontages. Commenting on their plans for the Centre Mr Paul Lederer said, “There are still internal design considerations to be made before plans are finalised and lodged with Council, however, works will commence in 2013 subject to approvals”. The Lederers have appointed the highly experienced design consultancy Krikis Tayler Retail designers for the project. KTR have been involved in the design of many shopping centres including the Top Ryde City development, Newcastle Marketown and many other major centres.

Lederer Group Asset Manager, Steven Lacey, Imperial Centre Manager Deborah Warwick, and Owner Paul Lederer

Commenting on the project Mr Lederer said it would, “deliver a refurbishment of the centre that is deserving of the community without impacting on the friendliness and ambiance.” Built in 1972, the Imperial Centre has been the one continuing retail link that

has held the Gosford CBD together over the years The Lederer Family bought the property in 1998. Further information contact Deborah Warwick 43244299 or 0432 288123

Green light for Aldi in Wyong Wyong Council has granted approval for an amended design submitted by Aldi to allow for the construction of a new supermarket in Wyong. The new Aldi store will be constructed on the corner of North Road and the Pacific Highway at Wyong, the northern gateway to the Town Centre. In March 2012, Aldi demolished the old hardware store and other buildings in order to make way for the new supermar-



ket, and clean up the site that had become known as the ‘Wyong eyesore’. Wyong Mayor, Clr Doug Eaton, said, “Not only will the store introduce some competition in town as far as prices, but it will also provide up to 20 full-time and part-time jobs upon completion, which is a good boost to local employment. Council waived $41,000 in Section 94 developer contribution fees in return for Aldi providing a public benefit to

the community. As a result, Aldi will provide an awning along the Pacific Highway, mature landscaping and a feature wall on the corner of the Highway and North Road. It is anticipated the development will be up and running by the end of 2013. Aldi currently have nine stores on the Central Coast at; Gosford, Wyoming, Point Clare, Green Point, Erina, Umina, Bateau Bay, Tuggerah and Toukley February 2013

Broadband News

First NBN fibre optic cable rolled out in Gosford Installation of the fibre optic cable, which links the Gosford Telephone Exchange to homes and businesses throughout the Gosford / East Gosford and West Gosford area commenced just before Christmas at Racecourse Road, West Gosford and work is now well underway with the laying of the fibre optic cable throughout the area. Federal Member for Robertson, Deborah O’Neill said the rollout signalled that it would only be a matter of months before businesses and residents in and around Gosford could start connecting to the superfast broadband network. This is the first fibre optic cable to be installed on the Central Coast as part of the widespread rollout of the National Broadband Network. Construction work has already begun on rolling out the NBN to around 21,000 premises in the Gosford area and construction is set to commence on 61,700 homes in the Greater Gosford area and 41,500 homes in the Greater Wyong and The Entrance area. Spokesperson for the NBN Co, Joe Dennis said, “In Gosford and Gosford West we are aiming for construction to be completed by April 2013 which means homes and businesses are expected to be able to connect to services over the NBN shortly after.”

Observing the Distribution Fibre being hauled at West Gosford were the Federal Member for Robertson, Deborah O’Neill, RDA Central Coast Chairman and Chairman of the Central Coast Broadband Infrastructure Group (CC-BIG), David Abrahams, Mayor of Gosford, Lawrie McKinna

“In addition to this work, work is underway or in the planning stage in the following suburbs; North Gosford, East Gosford, Springfield, Point Frederick, Koolewong, Point Clare, Tascott, Kariong and Somersby. NBN Co is aiming for construction in those suburbs to be completed during 2013,” he said. Ms O’Neill said, “People living in Gosford will be among the first Australians to access the NBN’s super-fast and reliable broadband, bringing benefits for education, healthcare, and local businesses. Meanwhile construction has also begun in the Berkeley Vale area with completion due for April 2013 in Berkeley Vale, Tumbi Umbi, Glenning Valley, Chittaway Bay.

Telstra awards remediation contract The flurry of activity in early December in the streets of Gosford and surrounding broadband rollout area on Telstra’s ageing pit and pipe infrastructure it now appears followed the signing of a remediation contract between communications construction company Service Stream and Telstra on December 3 last year. Until then no physical activity in respect to the rollout could commence. Much of Telstra’s ageing pit and pipe infrastructure across Australia is in a poor state of repair, and the underground assets need to be fixed conduits in preparation for the installation of the fibre optic cable network.

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Wyong LEP most comprehensive ever Wyong Council has placed on exhibition what the Mayor, Clr Doug Eaton has described as, “the most comprehensive LEP ever”, a 2,500 page document that, from a business perspective, has been developed with a view to gaining a competitive advantage against other regional areas around Sydney and provide a clear message that Wyong is about to make the planning and development process simpler. The draft Local Environmental Plan (LEP) 2012 is now on public exhibition and awaiting comment from residents, businesses and other interested bodies. In addition to the LEP 2012 the Council also has prepared: • A draft settlement strategy to set up the frame work for managing an expected population growth of around 50,000 over the next 20 years and this incorporates increased employment opportunities and the provision of and access to infrastructure over the 25 years. • A Development Control Plan (DCP) which details design information and provides guidelines relating to various development types for specific locations. All three draft documents were put on public exhibition on January 9 and are available through until 20th February 2013. “This suite of documents is extremely important because they plan the future land use in the Shire and determine what you can and can’t do with a property” Mayor Eaton said. The plans include employment and economy building strategies with clarification and purpose built strategies to allow

Sustainability Manager Martin Johnson, Mayor Doug Eaton and Manager of Economic and Property Management Brett Phillips

simpler and easier decision making for residents and businesses. The draft plans also: • Identifies a strategic location for a Type 3 regional airport on the Central Coast in the Bushell’s Ridge area. • Includes clauses to stimulate town centre renewals. • Reduces lot sizes in line with town centre master plans to stimulate affordable housing. • Provides new enterprise corridors to attract innovative uses to the shire. • Identifies future road corridors to cater

for the growth of 70,000 residents over 20 years. • Identifies significant employment generation lands to provide jobs to the community. The draft documents are available for viewing until 20th February 2013 and available on Council’s website at www. and comments and submissions on the documents can be may via Wyong Shire Council’s Consultation Hub or in writing with your name and contact details to council by 5pm Wednesday 20th February 2013.

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Central Coast NSW Business Chamber has said it is supportive of developing a regional airport for the Central Coast and encouraged a community debate about what the benefits of a local airport would mean for jobs and business growth. Wyong Council has identified land at Bushell’s Ridge as a potential site for a future regional airport. Council’s draft Local Environmental Plan (LEP) 201, identifies the land in the Shire’s north which Council has endorsed in a revised map for the Draft LEP, indicating this strategic future location, at last Wednesday’s Council meeting. “What this is about, at this stage, is simply the need to identify an ideal site for a future airport in the Shire,” Mayor Doug Eaton. “In my view, any proposed

airport is at least 10 years away, but it will certainly be a major boost to the area. As the Central Coast population approaches 400,000 there is enough local demand in our own region for an airport.” “We are only talking about smaller planes going to destinations such as Melbourne and Brisbane and that in itself will be an enormous boost for local businesses. A type 3 regional airport is defined as a limited service airport, with a single runway of up to 2600 metres in length. Mayor Eaton said an airport such as this would provide the Central Coast with a significant economic boost. “It’s time we seriously consider what the benefits of a local airport would be for the Central Coast in terms of job Continued on page 25 February 2013


Kincumber retail expands

Kathy King and Maxeine McKeon

Rob Kay

Kelly and Dean Norridge

Expansion of the retail offer at Kincumber Shopping Village is moving forward apace with eight external retail shops opening and a reconfiguration of the internal shops to make way for a new concept Coles Supermarket due to open in July. Owners, Coles Group Property Developments Pty Ltd, have gone out of their way to attract successful business owners to the centre with many eyeing the opportunities which a revitalised neighbourhood shopping centre will bring. Some of the region’s most experienced and successful retailers have signed up to become part of the new offering. Well known travel agent, Maxeine McKeon, a Harvey World Travel franchisee on the Central Coast for almost thirty-five years says, “basically this is an untapped area made up of loyal and enthusiastic residents who were already welcoming us before we opened. Ms McKeon knows the Central Coast well, having at various times operated Harvey World travel franchises across the region and currently owns two agencies in Erina Fair, one at Fountain Plaza Erina. She said, I have had my eye on Kincumber for a long time and the time is right for re-entry into neighbourhood centres.” Ms McKeon has appointed Kathy King Manager of the Kincumber business. Ms King has been a HWT travel agent for thirteen years and has worked at HWT Fountain Plaza for the past seven years. One of the Central Coast’s most successful butchers has also moved into the new centre. Rob Kay established Saratoga Quality Meats twenty-six years ago and has through a commitment to service, quality and consistency outlasted hundreds of butchers who tried to compete with the major supermarkets. Seven years ago he moved into Terrigal

and this shop has been highly successful. Opening at Kincumber means there will be three Saratoga Quality Meat stores. “I think Kincumber will be a good move for us,” says Rob, “we have only been open a couple of weeks and we are way above my expectations.” “Avoca Drive is the main road to the beaches from Avoca south so we will be targeting those residents as well as the local customers who appreciate quality food.”. He says, “our success is solely down to us not trying to compete with the majors. We source the best produce in Australia and make our own hams, bacon and smallgoods and we take a pride in everything we do”, says Rob. Proof of that is in the fact that Saratoga Quality Meats have won major awards at every Sydney Royal Fine Food Show for the last five years. And that is against a line-up of the best in Sydney. Another local retailer who has confi-

dence in the Kincumber area is Kelly Norridge who with her husband Dean has opened a Guru Coffee franchise in the centre. The Norridges understand how franchises work and have made a success out of them. Kelly owns the West Gosford and Kincumber Subway franchises and it is her experience with the Kincumber Subway that has given her and husband Dean the confidence to open Guru. “There is very much a community feel and lots of loyal customers who use the centre as a meeting hub particularly the many retirees who live in the retirement villages surrounding the centre. It is a feel good and happy environment,” said Mrs Norridge. Coles Group Property Developments Pty Ltd bought the centre from Centro Property Group in 2009 The Centre was originally constructed in 1986 and subsequently extended on a number of occasions.

February 2013




Another win for Complete Campsite Lisarow camper trailer manufacturers, Complete Campsite, has made a habit of winning awards for the design and construction of their now famous range of camper trailers. The company has taken out Camper Trailer Australia magazine’s. Offroad Camper of the Year 2013 award in both the $25K - $35K and Hybrid category. This is a massive achievement in such a competitive market. Earlier in 2012 they had received a Commendation Award in the Manufacturer of the Year 2012 category of the Caravan & Camping Industry Association of NSW’s Awards of Excellence. Previous to this however, that had won Manufacturer of the Year – Camper Trailers in 2011, 2010, 2009, 2008 and 2006. Owners Jodie and Grant Joyce purchased the business in 2004 which at the time employed four people and over eight years have grown to employ 40+ people at the Lisarow facility which they moved to some two years ago. They have also recently established agents in QLD, VIC and WA and hope to expand on this in the near future. Their seven models which include soft floor, hard floor and hard top models range in price from $26,000 up to $76,000 for the top of the range Exodus 14 hard top. Mrs Joyce attributed the company’s

The Complete Campsite Team

success to their philosophy of continuous improvement although the successful design concept remains unchanged. Their tag line of ‘We Go Further’ so you can go further sums it all up. The Joyce’s attend around twenty five trade shows around Australia each year and advertise extensively in magazines aimed at the off road camper market. Currently the company is turning out more than 130 camper trailers each year. Commenting on their success Mrs Joyce said, “We are a family run Australian owned business and our products are completely Australian made. We believe in helping to keep Australian manufacturing alive and providing jobs for local people.”

A Complete Campsite trailer on Fraser Island

McCain Foods to acquire Sara Lee Australia Mid December saw McCain Foods (Aust) Pty Ltd announce that it has signed an Agreement to acquire 100% of the shares of the Kitchens of Sara Lee frozen bakery business based in Australia and New Zealand from Hillshire Brands. The agreement – valued at AUD$82 million encompasses KOSL’s manufacturing, marketing, distribution and exporting of frozen desserts, as well as licensing rights to the Sara Lee trademark in connection with the bakery business in Australia and other areas within the Pacific Rim. The transaction is subject to closing conditions and regulatory approvals. Steve Yung, managing director of McCain Australia/New Zealand said, “Sara Lee will be a great addition to our family of frozen foods, offering our customers an expanded range of products across desserts, meals and snack occasions. Sara Lee is a recognized and trusted brand that is highly complementary to our business.” KOSL is a leading Australian and New Zealand frozen food company that manufactures, sells and distributes a range of



Sara Lee branded products in the frozen desserts, super premium ice cream, pastries, frozen savoury meals and frozen fruit categories. KOSL produces the majority of its products at a facility in Lisarow and employs approximately 500 people. Based at Ballarat in Victoria, McCain Australia/New Zealand, is a subsidiary of McCain Foods Limited and specializes in frozen potato products, vegetables, dinners, pizza and frozen fruit for both the retail and foodservice sectors. The company operates eight production facilities, located on five sites throughout Australia and New Zealand. McCain Foods Limited is the world’s largest manufacturer of frozen potato specialities, employing approximately 18,000 people and operating 50 production facilities on six continents. The company also makes pizzas, appetizers and oven-ready meals. A privately-owned company based in Canada, McCain generates annual sales in excess of CDN $6 billion. February 2013

Tourism news

How new tourism boss sees her role The Board of Central Coast Tourism appointed Robyne Abernethy Chief Executive Officer in November 2012 with number one priority, among many others, being to drive the development of the second Destination Management Plan for the Central Coast and advance the region’s tourism strategy beyond June 2013.  Commenting on Ms Abernethy’s appointment Chairman, Bob Diaz, said, “The Central Coast has many significant events on the table, along with planning strategies that will need strong leadership. Further, under the soon to be released new regional tourism policy, Central Coast Tourism will need to compete vigorously to maintain its strong industry presence’”. It appears that the Board of CCT has made a good choice, Ms Abernethy has some thirty years experience in travel and tourism working in the private sector where performance is judged in dollars. She started her working life as a receptionist with the fledgling Captain Cook Cruises a pioneering company with just three vessels.  She remained there for fourteen years having been involved in every aspect of  product development, domestic and international marketing of the company. She then moved on to the Astor Hotel Group, as Director of Sales opening the Astor Goldsbrough Apartment Hotel, Darling Harbour, subsequently taken over by Oaks Hotels and

February 2013

Robyne Abernethy

Resorts, before joining the Accor Travel and Leisure Division as Director of Sales and Marketing. Her responsibilities included marketing the Sydney Harbour Showboats, Summit Restaurant and the Jetty Restaurant at Phillip Island. In 2000 Ms Abernethy joined Travelmate (owned and operated by Caltex Australia) as General Manager – Travel and Tourism launching road travel website and last minute site, which subsequently became part of the Australian Outback Travel Company now known as the AOT Group .  Her most recent role with AOT was General Manager Product Australian Online Travel. Her in-depth travel industry experience at every level has given her an understanding of online marketing, wholesale and inbound, the meetings and conference industry, hotels, restaurants and attractions.

Commenting on her appointment Ms Abernethy said, ““Having grown up in regional New South Wales and lived on the Central Coast I am passionate about regional tourism and welcome the opportunity to return to the Central Coast to use my network of experience and knowledge of the industry to drive further tourism growth for the region”. In an interview with CCBR Ms Abernethy said, “Over the past three years, there has been a great deal of community consultation, strategic planning and engagement with industry and stakeholders.  This identified the needs, goals and opportunities for the Central Coast through the development of the 2010 2013 Destination Management Plan.  Now that the ground work has been completed it is time to drive the Visitor Economy. The Visitor Economy is not just about Continued on page 25




US Communications chief cites Australia as an example for superfast broadband A recent report out of the US says that the Chairman of the Federal Communications Commission recently called for at least one “gigabit city” in all 50 states by 2015 for the US to maintain its leadership in innovation. He said that a critical mass of communities must have networks capable of ultrahigh Internet access speeds. He said, “the US lags far behind Japan, South Korea, Sweden, Australia and many

other developed countries that have made ultrafast networks a priority. Unless we act, new ideas for using such networks will come from those countries not the US. Ensuring the US has a strategic bandwidth advantage (ultrafast, high capacity, ubiquitous broadband) is critical to our global competitiveness. Other facts that came from his speech included that local cable monopolies had installed second-best technology in major

US cities; some cities have moved to install their own competitive fibre networks; the advent of 4G wireless Internet may be a substitute for slow cable connectivity but no one is claiming that 4G will bring gigabits to the U.S. In order to get even advertised 4G speeds, you have to be close to a tower, and there can’t be too many other people sharing the connection. So wireless can never be a full substitute for a wired connection.

Broadband Ready! The first building in Gosford to be broadband ready when broadband services are switched on around April will be the former Commonwealth Bank Building. With the Bank moving to smaller premises in Gosford the building’s owner has seized on the opportunities that he can offer new tenants by offering superfast broadband capability. The landmark building on the corner of Mann and Donnison Streets Gosford is now undergoing extensive renovations including the installation of a two-faced 1.8 metre clock that will easily seen from a distance that will ensure it will remain an iconic building in the Gosford CBD. Agent for the owner, Rob Wilcox from Chapman & Frazer Real Estate said that the building will be marketed to tenants

The former Commonwealth Bank building in Gosford will soon be known as The Clock Tower Building

seeking suiperfast broadband. Mr Wilcox said that a number of prospective tenants had expressed interest in the property once the CBA vacates the building in June. Spaces available are 1,200 sqm on the

ground floor (this space can be split into 2 lots of 600 sqm) with the upper floor areas range from 380 sqm to 600 sqm. A Coffee Bar is planned for a ground floor shop near the foyer of the building and a luxurious partitioned ground floor office of 80 sqm is also available. Mr Wilcox said that the property comes with full lift access, fully air conditioned and 32 on-site car spaces. Naming Rights are available.

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February 2013

Business news

Bluetongue Stadium off Government’s radar With the stroke of a pen the hopes and dreams of the Central Coast Bears look to be finally dead and buried, the Mariners will have to consider playing ‘home’ games at either Newcastle or Sydney [or relocate] and the short to long term future of Bluetongue Stadium hangs in the balance. And to top it all off the Central Coast is bottom of the regional pile yet again. It started with a review undertaken by the NSW Government into all stadia in NSW. The review was required, there is no debating that, nor can we argue with this statement; “While the NSW Government has responsibility for the maintenance of NSW Government owned venues it cannot support the increasing costs associated with other venues across the state.� A register of stadia was developed as part of the Strategy and found there are at least 40 stadia across NSW. Of these, 26 [65%] are in Greater Sydney. The Strategy, released just prior to Christmas came bearing no special gifts for Bluetongue Stadium or its major tenant [Mariners] and would be if they could be tenant [Bears]. The Strategy certainly did not contain or consider the oft quoted line of ‘Gosford’s idyllic bay-side arena’ blowing the importance of that one-liner. In his media release, the Minister for Sport and Recreation, Graham Annesley announced “a new stadia strategy will help guide future development, planning and investment in NSW major sporting venues.� The Strategy states “Since the late 1980’s Victoria has worked towards a ‘hub’ model of stadia provision to improve spectator experience, increase attendance, and provide better financial returns.� A quick comparison of the two major states, Victoria and NSW, supports the Governments strategy. NSW has 20 teams and 14 stadia [or 1.42 teams per stadia] and Victoria has 17 teams against just 4 stadia [or 4.25 teams per ground]. The Strategy whittles the number of its ‘ideal stadia’ down from twenty to seven, comprising three Tier 1 [Sydney Cricket Ground, Sydney Football Stadium, Stadium Australia] and four Tier 2 venues [Sydney Showground Stadium, Hunter Stadium, Wollongong Stadium and Western Sydney, the latter either a redevelopment of an existing stadium or new stadium], thus creating two international sporting hubs and other venues in the population centres of Wollongong, Newcastle and Western Sydney. To emphasise their point the Government Strategy repeats “In addition, it is important that the population centres of Wollongong, Newcastle and Western Sydney are appropriately considered in a NSW Strategy.� February 2013

The Central Coast is deemed irrelevant, again, perhaps the ‘regional status’ bestowed upon the Coast is ‘in name only’ and has no real meaning what-so-ever. What does have meaning however is that there is NO future development, planning and investment planned for Bluetongue Stadium in this Strategy and adding further insult into our idyllic bay-side arena, is any national sporting team considering the Central Coast “need to be armed with information about the priorities for Government investment so they can properly plan for the future� – goodbye Central Coast Bears. The strategy states; “The NSW Government cannot, and would never attempt to dictate to sporting organisations where they should play, but they need to be armed with information about the priorities for Government investment so they can properly plan for the future.� The best an alleged non-population centre like the Central Coast can hope for is the example the strategy outlines for Tier 2 venues that fall outside the government’s strategy; ‘could be given a new life as elite training facilities and used to host lower drawing professional games, pre-season matches, junior competitions and community events.’ Or if you like an upscale Adcock Park! As it is, Bluetongue Stadium has had little to no infrastructure investment since its completion, the electronic scoreboard being the exception. Where does this leave Bluetongue Stadium? Gosford City Council owned and currently managed by a company representing local resident and entrepreneur John Singleton, the current management agreement ends January 2014. The first test will be whether Singleton is even remotely interested in a venue that is now classed on the fringes of Tier 2. Singleton’s a lot of things to a lot of people but first and foremost he is a shrewd businessman so I don’t think so. That leaves Gosford Council with a stadium full of problems and they will need to be proactive in their pursuit of a better outcome for the venue. This is not Gosford’s problem alone, this is a regional stadium and if we want the stadium to maintain its status as an ‘idyllic bay-side arena’ we need to lobby the state government hard on this issue. We do know this “With the release of the NSW Stadia Strategy, focus turns to implementation of the strategy and undertaking more detailed work regarding

community sport and recreation facilities.� The only relevant action for Bluetongue was ‘Talking to the community and to local government about what role they see for the multi-use Tier 2 stadia that fall outside the stadia identified in this strategy. How quickly times have changed. Every year the hierarchy of the Australian Rugby League with willing support from the media have been singing from the same song sheet and shouting from the roof tops the mantra “Central Coast needs to fill the stadium to prove it wants its own rugby league team!� And we did! It was also widely reported the push for a Central Coast based rugby league team attracted enormous interest generating in excess of 6,000 members and the interest and support of the greater Central Coast. But that will not be enough. Whilst former NRL supremo David Gallop could never find the voice to say it, and NRL Independent Commission boss John Grant has conveniently found it very strategic not to say it, the NSW Government in an indirect way has said it, THE CENTRAL COAST WILL NOT GET ITS OWN RUGBY LEAGUE TEAM. The irony of Gallop now heading up Football Federation Australia should not be lost. I wonder what enlightened and ‘strategic advice’ he will offer the Mariners on the back of this ground breaking report. Maybe, nothing is meant to ‘land’ in Gosford. See you at the next ‘home’ game – in Newcastle.


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Business Briefs

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Stan Zets with Barbara Ketley

Local marketing and communications agency, Milestone-Belanova has announced significant expansion plans into regional Australia following a partnership agreement with Sydney based management consultancy firm, Optivance 360.  Managing Director of MilestoneBelanova, Ms Barbara Ketley, said the agency’s fifteen years in the Central Coast market had proved there was a demand amongst SMEs for a corporate quality of marketing at a regional price and that the new partnership now positioned the agency to take that offering into other markets.  The partnership with Optivance 360 brings new skillsets and resources to the agency including the expertise of CEO, Stan Zets who has an extensive history of business success in several industry sectors including franchised operations. “It is exciting to have the opportunity to benefit from Stan’s experience as we launch the Milestone-Belanova franchise network,” said Ms Ketley.

Over five years in the planning, the Milestone-Belanova franchise offering is extensive in terms of marketing, infrastructure, training and support. “We have been developing our own technology in house for many years including our proprietary owned modular website system, customdeveloped CMS,  emarketing system, dynamic flashbook, job management and reporting system and more.   Along with the Milestone-Belanova offering is a nationally experienced creative support team and a highly detailed Operations Manual allowing any new franchise owner the benefit of 15 years’ experience in successfully operating an effective marketing and communications agency.  “We are now looking for experienced marketing strategists or business consultants to take the Milestone-Belanova brand into regional markets,” said Ms Ketley.

Wyong Community Bank appoints new Manager

Adam Taylor

Easy as pie. Owning a Mercedes-Benz Sprinter, Valente or Vito model is now as easy as pie with free on road costs including free registration, free stamp duty and free CTP as well as free servicing for 1 year or 30,000kms, whichever comes first. There is also the option of the Agility Finance programme from Mercedes-Benz Financial that guarantees the future value of your vehicle. Be quick, this deal won’t last so you’ll need to strike while the pie is hot. For more information visit your nearest Mercedes-Benz dealer or www. Subject to availability, vehicles must be ordered and delivered between 22nd October 2012 and 28th February 2013. ^Scheduled Servicing must be conducted at an authorised participating Mercedes-Benz dealership. Only items covered by the Mercedes-Benz Maintenance Booklet are covered. All other items, including normal wear and tear items are excluded and are at your cost. *Guaranteed Future Value is subject to vehicle return conditions and kilometre restrictions. Agility Finance is restricted to approved customers of Mercedes-Benz Financial Service Australia Pty Ltd ABN 73 074 134 517, Australian credit licence 247271 and is subject to standard credit assessment and lending criteria. Please contact an authorised Mercedes-Benz dealer for further details (including vehicle eligibility).

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February 2013

Business Briefs

The Wyong Community Bank branch of Bendigo Bank has appointed Adam Taylor as Manager. Mr Taylor’s has extensive banking experience, having previously worked with Macquarie Bank and Westpac. He succeeds Adele Alessio who retired towards the end of 2012 having been with the Bank since July 2004.   The Bank opened its doors in Wyong in 2003 after a number of major banks left town and is the only bank servicing the Wyong Town Centre and surrounding businesses and consumers. The banks staff and the board collectively have been instrumental in growing the bank in Wyong into an important community banking service.

New look, new focus for Treehouse Creative

Caption: L to R: Trent Brailey, Ginny Gallegos, Jason van Genderen, Niall Mountaine

A new face, a new approach to business - that’s the driving force behind local creative agency Treehouse Creative’s new brand

transformation into a video and online content creation powerhouse. “The time was right, and all our research and experiences have indicated there’s a huge need in the market which we’re perfectly positioned to address, particularly with the NBN rollout taking place” said Treehouse Director Jason van Genderen. “We get asked by brands everyday how we can assist them create viable, engaging stories to educate, inform or entertain their customer base. Now we have the solutions – flexible, adaptive, responsive solutions. Fortunately we live in an area primed for this space.” It’s been an enormous year for Treehouse, with global brands CBS, Nikon, Sony and the Motion Picture Association all turning to van Genderen’s agency for creative content and ideas. The Australian Museum recently commissioned Treehouse to create stunning videos to promote the current ‘Alexander The Great: 2000 Years of Treasures’ exhibition, all filmed in Gosford and inspired by modern day street art. “The space we excel in is the unexpected” Jason added “When a brand needs an unconventional way to communicate a message to market, or seeks to break new ground in their online or social comm’s, that’s where we can add real value.” New services that Treehouse will launch this month include VideoNews – a turn-key, interactive video newsletter delivery system, VideoCoach – an online support service for brands creating their own video content; and

VideoTestimonials – a worry-free approach to capturing branded client testimonials to share on social media. “Gosford’s got some great creative agencies, studios, writers and performers. We’re looking forward to adding our own unique shine to this burgeoning industry.” Treehouse, a part of the Meritocracy Militia group, can be contacted on 43220411 or online at

Glen Balneaves continues family tradition

Glen Balneaves Continued on page 18


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Business Briefs

PRO PERT Y commercial and industrial property for sale/lease

Glen Balneaves continues family tradition


Continued from page 17

Well known Central Coast building company Raybal Building Services has changed its name and will now be known as Raybal Constructions Pty Ltd. The name change coincides with Glen Balneaves taking over the family business last year. Founded by Bill Balneaves in 1971 the company has developed a strong reputation for commercial and industrial construction. One of the best known projects was the original construction of the Australian Reptile Park in 1996 the main entrance building and Herpetarium was destroyed by fire in July 2000.  The company completed the reconstruction in six weeks just in time for the Sydney Olympics. Glen Balneaves joined the company after leaving school and completed his apprenticeship and clerk of works in 1990. The company is currently involved in the design & construction of Australia’s first indoor skydive facility to be located at Panthers Penrith. Mr Balneaves said that he is looking forward to the challenging and unique project and working closely with the ISA group.

Cusicks buy Snapper Spot Terrigal

Central Coast WYONG - LEASE $28,160 pa net + GST

Superb 128m2 approx office, easy access, parking lot at rear. Ground floor suite within 2 minutes of Railway, Council Chambers, Courthouse & shopping facilities. Quality male / female amenities, kitchenette & 3 large fitout areas with data cabling.


Great location. Approx 288m2 GFA & excellent office/ showroom area of approx 100m2, this factory warehouse has quality amenities & plenty of parking , brilliant access & a high & wide roller door a bonus! LEASE $36,000 pa net + GST


Value investment , Building 1: Yarramalong Cellar business downstairs residence upstairs Building 2: The Manor accomodation & restaurant. 6 rooms for accomodation & 2 bedroom residence, 8 bathroom + 2 car garage, 3 licences. SALE $ 799,990 + GST if applic.

Prominent corner location, approx 1810m2 + ancillary carports and awnings on 4193m2 site. Includes executive offices, board/meeting room and amenities approx 280m2 + 1530m2 warehouse.




1065m2 (approx) ‘A’ Grade warehouse, minutes to F3 Fwy , 8 metre internal clearance, extensive pallet racking remaining. Container height roller doors, clear span design, 8 metre internal ceiling height. SALE $835,000 + GST


Former Aust Post depot at 20 Dell Rd, West Gosford – ideal warehousing or manufacturing facility $85,000pa net.

720m2 of excellent height warehouse with double, rear, roller door access & 150m2 of premium office space. Many extras & flexibility, parking at the door (under cover!) cool room + pallet racking (by negotiation). SALE $ 875,000 + GST LEASE $64,800 pa + GST



Approx 355m2 incl two large offices within a security fenced complex. Northerly aspect with good natural light.

Excellent office alternative, approx 137m2 , amenities on each floor, ducted A/C, data & cable supplied & fitted, 2 quality kitchenettes + a large tilt panel door, great exposure & parking. SALE $359,000 + GST LEASE $29,455 pa net


Approx 368m2 of freestanding strata industrial factory / warehouse with mezzanine storage area, wash pit & approx 380m2 of secure hardstand area. Close to both Lakehaven Home Mega Centre, Lakehaven Shopping Centre & 8.7km (approx) to the F3 Fwy. Part of the LJH Commercial National Auction Event Thursday 21st March.


Approx 3268m , zoned 4a General Industrial, centrally positioned between both the Ourimbah & Tuggerah F3 freeway interchanges & large neighbouring businesses including Sanitarium, Mars, TNT, Toll Transport & many more. Part of the LJH Commercial National Auction Event Thursday 21st March, 2013. 2

One of the Central Coast’s best known fish shops, The Snapper Spot at Terrigal, has been bought by Michael and Rowena Cusick with the sale taking place just before Christmas. Previous owners of two years Phillip and Kerrie Shen sold to focus on their other business restaurant at Long Jetty. Michael Cusick was formerly a financial planner in Gosford and sold out of the practice earlier in 2012. He said that they plan to renovate the shop over winter to give it a new ambience that fits in with the Terrigal customer scene The business was only on the market for two months with John Ramsay from Central Coast Business Brokers, who negotiated the sale, saying , “Interest was very strong and it sold quickly.”



An absolute jewel complete with office fit out, meeting/ board room, approved commercial mezzanine area, warehouse and 4 on site car parking spots, 253m2 (approx).

ERINA FAIR - LEASE $30,000pa net + GST

Very rare opportunity to secure small position on the external/ground floor of Erina Fair. Right next to bus terminal, between Pacifioc Smiles & Intencity, ideal retail, commercial medical. 54.39m2 (approx) with a very easy existing design for your fit out.

Approx 294m2 + 40m2 mezz showroom/office. Also includes ground floor office/showroom. Great Value. Vacant Possession.







Prominent West St location; approx 93m 2; refurbished; only $24,000pa net 80m2 cnr Mann & Donnison Sts $24,000pa net. Suit financial services, medical etc


$375,000 EXCL GST

A modern concrete panel building, approx 284m2 on 444m2 site. Has security fenced concrete yard at front. Prices shown with * are inclusive of GST.

4325 0208 83 MANN STREET, GOSFORD 2250

Erina office space – for lease Platinum Building at Erina Suit professional/small business Newly refurbished – professional look, seperate office and extra space, reasonable rental, good amenitiess.

Contact Murray or Kelli – 4365 6528 / 0419 311 782

TUGGERAH - LEASE $38,000pa net + GST

Approx 480m2 industrial with some offices, brilliant parking lot, massive exposure corner main road position in nice complex. Be first to see & lease this unique combination for your business future! First time offered in years! NATIONAL TENANT VACATING! VISIT OUR WEBSITE FOR ADDITIONAL PROPERTIES and MORE INFORMATION – All prices shown GST incl. unless otherwise indicated

Advertise your Property in CCBR For further information—Phone: 4367 0733 or email


21/1 Reliance Dr, Tuggerah • Ph: 4353 7700



February 2013


Investor buys West Gosford industrial

remaining with a five year option. Richard Ellis from Raine & Horne Commercial who negotiated the sale said that the price represented a yield of 8.7% per annum.

Investor buys at Erina

An investor has paid $1.3 million (GST not applicable) for an industrial property at 14 Bowen Crescent, West Gosford, formerly occupied by the Central Coast Express-Advocate. The property which comprises 6,966 sqm of land, of which a portion is affected by high-tension power lines, with

1,600 sqm building was originally built for the Express about 26 years ago. According to RP Data it last traded in 1991 for $1,376,00. The property has been leased to Central Coast Ford. Mick Eyers from LJH Commercial Central Coast negotiated the sale.


A Central Coast investor has paid $355,000 for Shop 11 at 482 Pacific Highway (at the Five-Ways Roundabout), Wyoming. The 121 sqm strata shop is leased to Waratah Sports on a lease with four years

7.35% return for Avoca shop

A Central Coast investor has paid $435,000 excluding GST for a converted residential property at 16 Winani Road, Erina (also known as 69 Barralong Road, Erina). The 2-level converted residence is converted to office space and includes a rear 100 sqm shed on the 518.5 sqm lot that is zoned residential. Craig McMullen from Citicoast Realty negotiated the sale.

Now leasing A local investor has paid $420,000 (GST not applicable) for Shop 15, 172 Avoca Drive, Avoca Beach providing an annual return of 7.35% net. The property, a 50 sqm shop, is leased to Sea Change fashion boutique at a current rental of $30,888 per annum plus Outgoings and GST and provides for 5% annual rental increases. A 3 x 3 year lease on the premises was renewed in 2012. Brad Rogers from LJH Commercial Central Coast negotiated the sale.

• Sites from 50m2 to 225m2 • Attractive rates • Gross leases

8.7% return for Wyoming strata unit

Join Woolworths, Aldi, Best & Less, The Reject Shop and specialty stores. Exciting changes are in store at the Central Coast’s very first shopping centre.

Phone Deborah Warwick on 4324 4299 February 2013




LEASINGS Blue chip tenants lease at Platinum Erina

Nicole Gunasinghe of CommercialHQ reports that they have recently leased two corporate office suites in West Wing at Platinum Erina both to blue chip tenants in conjunction with Brad Rogers of LJH Commercial Central Coast. Suite 3.28 of 44 sqm has been leased to AFRM for $27,000 Including Outgoings plus GST for a term of 5 years with 5 year option. Suite 3.31 of 45 sqm has been leased to Clearview for 22,500 plus Outgoings and GST.

Asian grocery store leased at Wyoming

Shop 13 at 482 Pacific Highway, Wyoming (at the 5-Ways) has been leased and will trade as a Asian grocery and convenience store. The shop is part of an open retail complex comprising eighteen retail and commercial premises. Terms of lease for the 121 sqm shop are 00 years with 00 year option at a rental of $23,400 per annum plus Outgoings and GST. The lease was negotiated by Brad Rogers and Chris Watson from LJH Commercial Central Coast.

Musicians lease at East Gosford

Jiu-Jitsu school opens at Erina Gracie Barra Central Coast has opened a Jiu-Jitsu school at Erina and leased Unit 1 at 12 Aston Road. Terms of lease for the 000 sqm unit are 3 years with 3 year option at a rental of $36,000 per annum including Outgoings plus GST. Geoff Broadhurst from Chapman & Frazer Real Estate negotiated the lease.

Wholesaler leases at West Gosford

A 4WD accessories wholesaler has leased Unit 1 at 6 Bowen Crescent, West Gosford The 232 sqm unit is a showroom style industrial unit built about 30 years ago. Terms of lease for the unit are 3 years with 2 year option at a rental of $26,000 per annum including Outgoings plus GST. Geoff Broadhurst from Chapman & Frazer Real Estate negotiated the lease

Home ventilation company leases in Gosford

Home ventilation company, Ventis Central Coast, has leased a Suite 3, a 130sqm commercial suite at 250 Mann Street, Gosford. The property, adjacent to Gosford Railway Station, is noted for its high exposure and was originally built as the Gosford Post Office. Terms of lease are 1 year with 1 year option at a rental of $15,600 per annum plus Outgoings and GST. The lease was negotiated by Brendan Byrne-Bates from Coastal Property Agents in November 2012

The suite comprises ducted air-conditioning, 2 training rooms, 2 offices, large receptions area, safe room, kitchen and amenities. The lease was negotiated by Brendan Byrne-Bates from Coastal Property Agents in November 2012.

More tenants for Waterfall Arcade Gosford The refurbished former Waterfall Arcade building at 201 Mann Street, Gosford continues to attract new tenants. Brendan Byrne-Bates from Coastal Property Agents reports that they signed three tenants in late 2012. A tobacconist has leased Shop 3 a 44 sqm ground floor retail space for 3 years with 3 year option at a rental of $13,000 per annum including Outgoings plus GST: Gosford IT Consulting has leased Suite 18 of 32 sqm for 3 years with no options at a rental of $7,000 including Outgoings plus GST; and PM 10 Laboratories have leased suites 4 and 5 with a total area of 65 sqm for one year with one year option at a rental of $14,000 per annum including Outgoings plus GST.

Gosford office suite leased The Royal Institute for Deaf Blind Children has leased a 263 sqm ground floor office space at 40 Mann Street, Gosford. The brick building on the corner of Mann Street and Gertrude Street is about 30 years old and accommodates a number of government and NFP organisations. Terms of the lease are 4 years with 4 year option at a rental of $55,000 per annum plus Outgoings and GST. Wendy Hancock from Citicoast Realty negotiated the lease.

Watt Street Gosford suite leased East Gosford Music and Elite Vocal Studio have joined together with a new offering to the public and leased a 72sqm suite at 63 Webb Street, East Gosford. The suite at the entrance to the building which was refurbished in 2010 is undergoing an extensive fit-out. Terms of lease are 5 years with 5 year option at a rental of $19,950 per annum plus Outgoings and GST. Brad Rogers from LJH Commercial Central Coast negotiated the lease. February 2013

Community Restorative Centre Limited has leased a 200 sqm Suite on the first floor of 3 Watt Street, Gosford. CENTRAL COAST BUSINESS REVIEW


Erina leasing opportunities Fountain Plaza Shop: 15A Area: 158 sqm Rent: $65,000 pa + Outgoings + GST Shop: 11 Area: 341 sqm Rent: $105,000 pa + Outgoings + GST

Fountain Corporate Suite: 18 Area: 93.5 sqm Rent: $30,000 pa + Outgoings + GST Suite: 17 Area: 109 sqm Rent: $32,000 pa + Outgoings + GST Suite: 15 -16 Area: 191 sqm Rent: $64,000 pa + Outgoings + GST

Erina Plaza Shop: 6 Area: 84 sqm Rent: $23,000 pa + Outgoings + GST Shop: 11A Area: 139 sqm Rent: $30,000 pa + Outgoings + GST Office: 1 Area: 130 sqm Rent: $37,000 pa + Outgoings + GST Office: 2 Area: 84 sqm Rent: $24,000 pa + Outgoings + GST Suite: 4 Area: 191 sqm Rent: $54,000 pa + Outgoings + GST

Ph (02) 4365 4566 22


February 2013

Business T ips

RT ADVICE Tattooed Employees MPLOYERS

ur arge can nage rce, trade reduce s comp

By Warwick Ryan, Partner, SWAAB Attorneys

Tattoos are a common form of personal wick Ryan expression which can become a trying

topic in the workplace. An employer's eys - Suites 2/3 to employee tattoos will often approach nce Road,depend ERINAon what kind of business they are in and their personal preferences. More conservative workplaces may wish to restrict tattoos in the workplace. This can take the form of asking employees to cover up their tattoos or in the extreme not hiring prospective employees because of their tattoos.

Can an employer prevent tattoos in the workplace? If the wearing of tattoos is an expression

of a person's race, colour, or national, ethnic or social origin then any requirement which removes or impaired that freedom of expression (such as a requirement to keep tattoos covered up) may constitute a breach of Australian and New South Wales law. A requirement employees cover tattoos or employers not hiring someone with tattoos will only be acceptable if it is reasonable having regard to the circumstances of the case. To enforce a cover up policy or not hire someone with tattoos an employer would need to be able to demonstrate compelling business reasons which supported any requirement. It is also important that any restriction on tattoos in the workplace is because not showing or having a tattoo is an inherent requirement of the position.

To sum up in New South Wales: • Tattoos which are an expression of race, colour, or national, ethnic or social origin cannot be prevented by employer unless there is a good reason why it is required for the employees job

• Other tattoos are unlikely to be protected in New South Wales, which means an employer can restrict their appearance or presence in the workplace. As a precaution employers should find out why an employee wears a tattoo before taking any action. If the appearance of tattoos is undesirable in a workplace due to the nature of the employer's business and/or dress and appearance standards, it is open to employers to develop or expand existing policies in this area. A workplace policy on tattoos may define types of tattoos which will be acceptable and those which will be regarded as unacceptable (perhaps according to offensiveness or cultural meanings). There may be a cover up policy with respect to tattoos generally or only certain types of tattoos or certain locations for tattoos. For example some organisations have set restrictions on employees displaying offensive tattoos and facial tattoos. For assistance or advice regarding tattoos in the workplace feel free to contact us.

Direct Response or Bust!

Peter Ryan

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you. So, what does direct response marketing look like? Well, it comes in many forms, including: • Direct mail • Print ads • Radio and TV ads • Coupons or other incentives • Telemarketing February 2013

Some of the advantages of direct marketing are: • A great way to use free time during lulls in business • Productive way to communicate and empower you to create more relationships • Great way to up- and cross-sell to current customers • Low cost way to rustle up new business • Used as leverage to turn small sales into large sales • Supplement your current marketing program • Cost-effective way to reach target markets • Offers measurable results • Reach outside your local area for new business • Increase the effectiveness of your sales force These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it. “I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham. Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not.

For more details on how I teach Small Business how to Out Think, Out Market and Outsell their competition go to  Peter Ryan is Managing Director of Mr Results Pty Ltd Author, Speaker and Trainer and a Faculty member of the Enterprise Hub for Small Business Growth

How new tourism boss sees her role Continued from page 13 tourism products such as accommodation and attractions it impacts petrol stations, restaurants, cafes, newsagents many businesses! Soon to be released, the Tourism Opportunity Plan identifies potential areas of future development and gaps in our product offerings. Visitors needs are changing and the region needs to change, develop and enhance it’s offerings to keep pace and remain appealing. For this we need to attract investment in new products to target new markets. The focus must be on the ‘visitor experience’ and tailored appropriately.” CENTRAL COAST BUSINESS REVIEW



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BNI Team

Members Meeting

Every Friday from 7.30am

East Gosford Chamber of Commerce

Members Meeting

Second Monday of the month

Erina Chamber of Commerce

Members Meeting

Third Wednesday of the month

Gosford District Chamber of Commerce

Members Meeting

Second Wednesday of the month

The Lakes Entrance & District Chamber of Commerce

Members Meeting

First Wednesday of the month

Northern Lakes Regional Business Chamber Members Meeting

Second Tuesday of the month

The Peninsula Chamber of Commerce

Members Meeting

Second Monday of the month

Wyong Chamber of Commerce

Members Meeting

Fourth Tuesday every second month (except Dec/Jan)

Central Coast Business Review

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Accent Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Chandler McLeod . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Organise Internet . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Adams Smash Repairs . . . . . . . . . . . . . . . . . . . . . . . . 4

Chapman & Frazer Real Estate . . . . . . . . . . . . . . . . . 18

Platinum IT Solutions . . . . . . . . . . . . . . . . . . . . . . . 14

Argyle Estates Business Brokers . . . . . . . . . . . . . . . . 17

Coast Star Motors . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

PrintNational . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Austbrokers Central Coast . . . . . . . . . . . . . . . . . . . . . 15

Coast Star Motors . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Priority Business Lawyers . . . . . . . . . . . . . . . . . . . . . 12

Bishop Collins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Commercialhq . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Reef Restaurant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Bloomtools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

DMA Insurance Brokers . . . . . . . . . . . . . . . . . . . . . . . . 9

Riverside Park . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

© Adams Business Publications 1994. All rights reserved. Reproductions in any part prohibited. While every effort has been made to ensure all information in this magazine is accurate, no responsibility will be accepted by the publisher, Adams Business Publications. The producer accepts no responsibility for illustrations or photographs supplied by organisations or individuals and/or typographical errors.

Bodyfuel Cafe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Expression Printing Group . . . . . . . . . . . . . . . . . . . . 12

Sign-A-Rama Tuggerah . . . . . . . . . . . . . . . . . . . . . . 19

Brett Dillon Financial Planning . . . . . . . . . . . . . . . . . 4

Hunter Liftrucks Pty Ltd . . . . . . . . . . . . . . . . . . . . . . . 7

SWAAB Attorneys . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Brian Hilton Renault . . . . . . . . . . . . . . . . . . . . . . . . . 26

Imperial Centre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Telstra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Business Training Solutions . . . . . . . . . . . . . . . . . . . 16

James Estate Wines . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Treehouse Creative . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Caroline Bay Brasserie & Functions . . . . . . . . . . . . . 25

LJH Commercial Central Coast . . . . . . . . . . . . . . . . . 18

VCdental East Gosford Kariong . . . . . . . . . . . . . . . . 11

Central Coast Business Brokers . . . . . . . . . . . . . . . . . 16

Barretts Restaurant Magenta Shores . . . . . . . . . . . . 25

Central Coast Grammar School . . . . . . . . . . . . . . . . 13

The Entrance Lake House . . . . . . . . . . . . . . . . . . . . . 25



February 2013

eating out Cheer on the Mighty Blues!

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Brasserie Open 7 days Multi-Award Winning Function Centre & Caterer

Shop 1/9 Williams Court, Gosford – 4323 6669

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Shop 7/1 Pioneer Ave, Tuggerah – 4351 0834

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24/5/07 10:48:32 AM

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CCBR recommends these restaurants Newcastle Uni comes to Gosford Continued from page 7 in decline and this proposal needs to be seen in a whole context of plans for Gosford, including the restaurant and urban precincts.” Professor McMillen said, “The University has a long and demonstrated commitment to providing first-rate education to communities on the Central Coast through our campus at Ourimbah. We are delighted to be building on this commitment through the establishment of a presence in Gosford.” “A university presence can have a hugely positive impact on a community, bringing an economic and social boost to surrounding areas, building a highly skilled workforce through quality education which is a priority for the University. February 2013

Continued from page 11

Chamber supports Wyong Council airport initiative opportunities and economic growth,” said Daniel Farmer, Regional Manager of the Central Coast NSW Business Chamber. “I’m very pleased to see the Wyong Council outline a bold vision for building a job generating piece of critical infrastructure. “I know the usual critics will be out in force saying ‘not in our backyard’ but the problem with that mentality is that we have to travel to someone else’s backyard to find jobs. If we are serious about creating more and better paid local jobs, then we have to be serious about infrastructure developments like a regional airport.” Mr Farmer said it was unhelpful to

confuse the discussion of a regional airport with the continuous debate about a second Sydney Airport as they are completely separate issues. “Regardless of what is eventually decided on the location of Sydney’s second major airport, the Central Coast deserves a regional airport of its own that services our community. “When I think that other cities and regions in NSW with much smaller populations have regional airports, it leaves me wondering what opportunities we are missing out on and how foolhardy we are to knock back developments that will give our kids good local jobs and a better work life balance.” CENTRAL COAST BUSINESS REVIEW


F U N NY BU SI N ESS Isn’t it strange how drivers who go slower than you are idiots, and those that go faster are maniacs? A biology teacher wished to demonstrate to his students the harmful effects of alcohol on living organisms. For his experiment, he showed them a beaker with pond water in which there was a thriving civilization of worms. When he added some alcohol into the beaker the worms doubled-up and died. “Now,” he said,” what do you learn from this?” An eager student gave his answer. “Well the answer is obvious,” he said, “if you drink alcohol, you’ll never have worms.” A man and his wife were sitting in the living room discussing a “Living Will” “Just so you know, I never want to live in a vegetative state, dependent on some machine and fluids from a bottle. If that ever happens, just pull the plug.” His wife got up, unplugged the TV and threw out all the beer. Through the pitch-black night, the captain sees a light dead ahead on a collision course with his ship. He sends a signal: “Change your course 10 degree east.” The light signals back: “Change yours, 10 degrees west.” Angry, the captain sends: “I’m a navy captain! Change your course, sir!” “I’m a seaman, second class,” comes the reply. “Change your course, sir.” Now the captain is furious. “I’m a battleship! I’m not changing course!” There is one last reply. “I’m a lighthouse. Your call.”

A grizzled old man was eating in a truck stop when three very large, leathered bikers walked in. The first walked up to the old man, pushed his cigarette into the old man’s pie and then took a seat at the counter. The second walked up to the old man, spat into the old man’s milk and then he too took a seat at the counter. The third walked up to the old man, turned over the old man’s plate, and then he took a seat at the counter. Without a word of protest, the old man quietly left the diner. Shortly thereafter, one of the bikers said to the waitress, “Humph, not much of a man, was he?” The waitress replied, “Not much of a

truck driver either, he just backed his bigrig over three motorcycles.” A bus carrying five passengers was hit by a car in Bankstown but by the time police arrived on the scene, fourteen pedestrians had boarded the bus and had begun to complain of whiplash injuries and back pain.

Quote of the month “What ever the mind of man can conceive and believe, it can achieve.” Napolean Hill


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DRIVE THE CHANGE February 2013

Tuesday Dinner?

James Estate Pinot Gris


Pale in colour with a slight hint of bronze. Lifted honeysuckle, dew melon and pear nose. Light to medium bodied with highlighted fruit character leading to a soft and pleasant finish.

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February 2013 edition of Central Coast Business Review  

Keep up to date with all the business news on the Central Coast.

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