CC Biker & motorsports
vol 6 issue 8
Please tell’em CC Biker and Motorsports Sent Ya
october 2021
page 1
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JACQUI VAN HAM:
THE [ONLY] WOMAN IN THE COMMENTARY BOX
E bicycles is super exciting. I think the fact that Harley Davidson is putting out an adventure We could tell you that Jacqui Van bike right now is super exciting. I Ham is “the voice” of the motor- think that BMW putting out a retro cycle industry. But you already classic cruiser right now is super knew that. And if you didn’t, where exciting. I think that having all of have you been? Instead, we’re these brand new riders is genugoing to tell you what Jacqui is inely super exciting.” all about. In two words: dogs and snacks. by Brittany Morrow | Sep 3, 2021 For Russ Brown Motorcycle Attorneys
Ok, maybe we need more than two words.
and have fun and photograph the bejesus out of it. I want to document how we got there, and what we did. I want to show them that The brand new riders Jacqui is they can do this too, like how to talking about are the huge influx rent an RV and go do that! I want of new motorcycle owners the to show all those types of stories community gained during the of how to make that happen, pandemic. She firmly believes how to connect the dots. I want that now is a crucial time for the to get new riders on the path of industry to step up and adapt more adventures and going more to the changing audience and places and seeing more stuff. customer base. And new riders need a lot of support. Here’s Jacqui’s secret to reaching and where Jacqui’s expertise comes connecting with new riders is simple: get back to basics. into play. Jacqui Van Ham is the only woman currently announcing motorcycling events. We’re talking about race commentary here. Yes, there are several women who do the pre and postrace interviews as well as interviews on the podium. But full race commentary in the box? That is Jacqui’s realm. It makes her an anomaly in this sport because she’s the only woman in that role. And yet, she continues to hustle, while staying humble and keeping that larger-than-life smile on her face at all times. We really “These people need training. These people need advice. But don’t know how she does it. really, these riders need inspira“You know, I’m just really out here tion, too. I’m really trying to be in trying to make a living. I’m really the space of inspiring these new pumped to be in this time and in riders. As an example, I want to this space and in this community show them pictures of my camper because even though 2020 was a van when I throw a dirt bike and lot of suck in a lot of ways, I really drive to Utah with me and my do think it’s a really exciting time.” dog. I want to go braap around “I think the uptick in e-bikes and Utah in the desert for a week
“The one thing that I’ve always tried to do at all of my different jobs, whether its race announcing or announcing for a brand or digitally hosting a video for a company, is that I try to come at it with totally fresh eyeballs. I try to explain things and talk about things in a very easy-to-understand, digestible, easy to access way. “
“Right now, if you get on the internet and look up motorcycle videos, even if it’s just talking about events, they kind of talk above your head because they’re so used to going to these places, doing these things, or working on these bikes. So, they use lingo and jargon and words that I think are so beyond the majority of motorcyclists. This happens especially with how-to videos and wrenching videos. I think we’ve got to get back to the basics, man.” Jacqui is more than willing to be that person that puts their hand up and says, “Hey, I don’t know what you’re talking about. Like, let’s get deeper into that. And let’s figure this out.”
“For years I have worked with high-performance companies Jacqui Van Ham Continued on page 2