GL VIP MARKETING FRAMEWORK

V I P M A R K E T I N G F R A M EWO R K

Foundation | Exposure | Influence A modern approach to luxury listing promotion designed to build visibility, expand reach, and maximize market impact.

VIP MARKETING FRAMEWORK Elevating Visibility Through Strategic Marketing The VIP Marketing Framework is designed to deliver a streamlined, scalable approach to luxury listing promotion while enhancing exposure at every level.

Organized around three distinct stages: Foundation Exposure Influence

The framework aligns marketing resources with a property’s market position and opportunity.

Rather than presenting a collection of individual benefits, the framework focuses on the progressive layers of visibility available to luxury properties. Each level builds upon the one before it, creating a cohesive marketing strategy designed to maximize reach, engagement, and impact.

Program Eligibility The VIP Marketing Framework is available through Listing Concierge Reach & Luxe packages for qualifying luxury properties.

Foundation | $5M+ Exclusive to current VIP-qualified agents Exposure | $10M+ Includes all Foundation benefits Influence | $20M+ Includes all Foundation & Exposure benefits

Establish a Powerful Market Presence Create a commanding first impression and build momentum from day one. Your listing is supported by essential luxury marketing tools and dedicated expertise designed to position your property beautifully, generate attention, and maintain consistent exposure throughout the launch.

Premium Brochure

Present your property with a sophisticated, professionally designed brochure that showcases its distinctive features, photography, and story in a polished, memorable format.

Dedicated VIP Coordinator

Receive personalized support from a dedicated coordinator who helps manage the marketing process, coordinate details, and ensure your campaign moves forward seamlessly.

Total 28-Day Marketing Campaign

Build sustained visibility with a strategic 28-day campaign designed to create an impactful launch, maintain buyer interest, and keep your property in front of the market throughout the campaign.

Foundation benefits are available exclusively to current VIP-qualified agents. Reach or Luxe package purchase required.

Eligibility and benefits subject to program guidelines.

Expand Reach & Audience Engagement Elevate your property’s visibility with strategic exposure designed to reach affluent audiences and generate meaningful engagement. This enhanced marketing level builds upon the Foundation campaign with additional opportunities to expand your audience, strengthen your digital presence, and keep your listing in front of the right buyers.

The Update National Feature

Extend your listing’s reach with a professionally crafted marketing update designed to re-engage your audience and generate renewed interest in your property.

The List

Expand your exposure through targeted outreach designed to place your property in front of a broader network of qualified prospects and influential contacts.

WealthEngine

Leverage wealth intelligence and audience insights to help identify and reach individuals whose financial profile aligns with a luxury property.

Custom Domain

Create a polished, memorable digital destination for your property with a custom domain that makes your listing easy to find, share, and remember.

28-Day Marketing Campaign

Extend your marketing momentum with an additional 28-Day Campaign designed to maintain visibility, reinforce your property’s presence, and continue engaging prospective buyers.

Includes all Foundation benefits.

Achieve Premier Luxury Visibility Position your property at the highest level of luxury marketing with elevated exposure, strategic promotion, and sustained campaign support. Designed for exceptional properties, this premier level combines expanded visibility, editorial opportunities, public relations support, and performance insights to create a powerful presence in the luxury market.

Seller Report

Gain valuable insight into your marketing performance with a comprehensive seller report that provides visibility into campaign activity, audience engagement, and overall reach.

Editorial Feature

Elevate your property’s story through an opportunity for editorial-style exposure designed to showcase its distinctive character, lifestyle, and luxury appeal.

Homepage Placement

Increase visibility with prominent digital placement designed to put your property in front of a broader audience and create an immediate, high-impact impression.

PR Support

Strengthen your property’s presence through strategic public relations support designed to help amplify its story and expand opportunities for meaningful exposure.

3-Month Campaign

Maintain sustained market visibility with an extended three-month campaign designed to build awareness, reinforce positioning, and keep your property consistently in front of prospective buyers.

Includes all Foundation and Exposure benefits.

© 2026 Coldwell Banker Real Estate LLC. All rights reserved. Coldwell Banker® and the Coldwell Banker logo are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker System is comprised of companyowned offices which are owned by a subsidiary of Anywhere Advisors LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Any products or services provided by TWG Home Warranty Services, Inc., Service Plan of Florida, Inc., and Virginia Surety Company, Inc. are optional and are not provided by, affiliated with, or related to Coldwell Banker Real Estate LLC nor any of its affiliated companies. Assurant® is a registered mark owned by Assurant, Inc. and used with permission. Coldwell Banker Real Estate LLC and its affiliated companies may receive compensation in connection with this promotion, but payment is not tied to purchase of the underlying products or services. Each affiliated sales associate and broker is responsible for complying with any consumer disclosure laws or regulations arising from use of the products or services. This promotion does not constitute an endorsement of Assurant Home Warranty by Coldwell Banker Real Estate LLC. Plans are provided by TWG Home Warranty Services, Inc., in all states except in Florida, where the provider is Service Plan of Florida, Inc., and in California, where the provider is Virginia Surety Company, Inc. These companies operate under the trade name Assurant. Company reserves the right, in its discretion, to provide substitute products or services of comparable value based upon modifications to the program, scheduling conflicts or space limitations. Company materials, programs or meetings that are not for compliance purposes are optional for your use as an independent agent affiliated with the Company. Your use is not required for your continued affiliation with the Company.