Identity Standards CBSR

LEAVE YOUR

MARK Coldwell Banker Barnes IDENTITY STANDARDS

The Story Behind The Star Our mark features a visual icon that sets us apart—a star. This star represents two distinctive elements that exemplify the Coldwell Banker® brand. First, the five-pointed star is a recognized mark of excellence, one that symbolizes the quality of service that we’ve provided since 1906. Second, throughout history, the North Star has been the beacon that explorers have used to guide them to the place they most cherished—home. Sitting confidently above the CB, this North Star signifies the fact that we’ve been guiding people home for over a century, longer than any other real estate brand. Finally, we’ve kept our signature blue color, while revising our bounding rectangle to a sleeker, more compact square—a profile more in keeping with today’s mobile-first culture.

FRAMED DBA LOGO VARIATIONS The Framed Logo uses the CB Star Mark within an in lined square. This version of the logo may only be used in Coldwell Banker Blue (PMS 280), on a light background. It may not be used in reverse on a dark background HORIZONTAL

VERTICAL

HORIZONTAL STACKED

MONOGRAM DBA LOGO VARIATIONS The Monogram Logo uses the CB Star mark in silhouette, without a surrounding box. This version of the logo may only be used in white, on a dark background or with transparency as a graphic effect overlapping an image or copy. It may not be used in reverse, on a light background. (Any exceptions to this rule are at the sole discretion of the brand marketing department.)

HORIZONTAL

VERTICAL

HORIZONTAL STACKED

Click here to download CBSR LOGOS

RULES FOR USAGE

DO NOT Place any other copy or graphics in or immediately around the mark. Nothing else is allowed in or next to the blue box.

DO NOT Use the framed logo in any color other than PMS 280. Do not use the monogram logo in any color other than

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SOUTHERN REALTY

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SOUTHERN REALTY

white.

DO NOT Use any texture, shading or effects for the mark.

DO NOT Reverse the marks.

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SOUTHERN REALTY

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SOUTHERN REALTY

RULES FOR USAGE

DO NOT Stretch or condense the mark.

DO NOT Place the mark at an angle.

DO NOT Use the mark as a copy element.

When shown with the Coldwell Banker® logo, agent logos must be outside the safety distance around the CB logo, and must be no larger than the CB logo.

This home is offered by

COLOR PALETTE Coldwell Banker® Blue is our signature color. It is recognized internationally and is present in our logo, signage and all support materials. White space is incorporated generously for a clean, contemporary look and easy readability. Black is our go-to for body copy and bold headlines. Our secondary and tertiary color palettes are meant to be used sparingly to highlight copy and/or graphic elements.

PRIMARY

Coldwell Banker® Blue CMYK 100 / 85 / 5 / 22 RGB 1 / 33 / 105 #012169 PMS 280 C

Flat Black

Picket Fence White

CMYK 0 / 0 / 0 / 100 RGB 0 / 0 / 0 #000000

CMYK RGB #FFFFFF

0/0/0/0 255 / 255 / 255

COLOR PALETTE

SECONDARY

Piano Black

Cool Gray

CMYK 68 / 34 / 0 / 0 RGB 65 / 143 / 222 #418FDE PMS 279 C

CMYK 63 / 62 / 59 / 94 RGB 45 / 41 / 38 #2D2926 PMS BLACK C

CMYK 40 / 30 / 20 / 66 RGB 99 / 102 / 106 #63666A PMS COOL GRAY 10 C

Gray

Pewter

Cement

CMYK 0 / 0 / 0 / 40 RGB 167 / 169 / 172 #A7A9AC

CMYK 29 / 22 / 22 / 0 RGB 183 / 185 / 186 #B7B9BA

CMYK 9 / 10 / 16 / 0 RGB 230 / 221 / 209 #E6DDD1

Slate

Ocean

Carolina

CMYK 68 / 39 / 26 / 2 RGB 92 / 134 / 160 #5C86A0

CMYK 83 / 0 / 30 / 0 RGB 0 / 180 / 189 #00B4BD

CMYK 43 / 0 / 10 / 0 RGB 137 / 212 / 227 #89D4E3

TERTIARY

Celestial Blue

DIGITAL COLOR PALETTE Color Guidance

Primary Colors

Our primary product colors are white and black.

White should be the dominant color. Shades

They are used to provide accessibility, simplicity, and

of black may be used on text to illustrate

consistency throughout all products. Default surfaces

hierarchy; grays can be used on surfaces to

are white, icons are black and the overall design

add shadows and depth. Blue is only used for

should have a very generous use of white space.

critical moments and primary calls to action.

Specialty colors are only used for very specific

White

Black

#FFFFFF

#14171A

purposes (favoriting, information callouts and alerts).

Brand Blue

Blue is the core color of the Coldwell Banker® brand and should be used sparingly for moments of support, assurance and delight. Blue should be reserved for primary interactions and to highlight key UI elements. The blue used for product is a brighter derivative of the Coldwell Banker brand blue, meant to provide accessibility and project boldness while staying true to the Coldwell Banker brand.

Blue #1F69FF

Specialty Colors

Our specialty colors are meant to convey a specific meaning and should be used sparingly in order to maintain meaning and potency. Pink is used to indicate favorites, amber is used for information callouts, and red is used to alert the user of a destructive error.

Pink Favorite

Amber Information

Red Destructive

#E96084

#F4B124

#DE342B

Grays

Shades of black are used to emphasize/de-emphasize text as a means of demonstrating hierarchy. Grays are used for surfaces and to create texture and depth. Default text is Black 90% Black High #2B2E30

Gray #E9E9E9

High (#2B2E30).

60% Black Medium #727476

15% Black Low/Disabled #DCDCDD

Medium Gray

Light Gray

#F2F2F2

#F9F9F9

TYPOGRAPHY

IT’S DEFINITELY OUR TYPE Great typography is the voice of a great brand.

Ours is crisp, clean and contemporary, so the words speak with confidence.

The updated Coldwell Banker® font family includes three font collections: GEOMETOS NEUE | HELVETICA NEUE LT STD | ADOBE GARAMOND PRO

Geometos NEUE ABCDEFGHIJKLM NOPQRSTUVWXY Z 1234567890 !@#$% Geometos Neue is ideally suited to headlines, subheads, and words or phrases that are meant to stand out, like names on business cards. It’s strong, graphic and is the font seen in our logo lockups. Geometos Neue may be purchased online.

Helvetica Neue LT Std

Adobe Garamond Pro

AaBbCcDdEeFfGgHhIi JjKkLlMmNnOoPpQqR r SsTtUuVvWwXxYyZz 1234567890 !@#$%

AaBbCcDdEeFfGgHhIi JjKkLlMmNnOoPpQqRr SsTtUuVvWwXxYyZz 1234567890

!@#$ %

Helvetica Neue LT Std is the font family used for all body copy. Helvetica Neue LT

Adobe Garamond Pro is ideally suited to subheads, captions, initial caps,

Std is a diverse type family, available in 18 styles, including varying weights and italics.

numbers – anything that accessorizes the overall message. It is a classic serifed

It’s very readable and can go from a whisper to a shout depending on the weight, size

font that softens the implied tone of a message and adds a touch of elegance. Adobe

and styling.

Garamond Pro is not used for full body copy.

TYPOGRAPHY GEOMETOS BOLD is ideal for strong headlines, Bold subheads, and social posts.

Recruiting ads with powerful, confident messages can be enforced by using all caps/bold.

As our brand font, it adds ownership to anything it’s applied to.

Postcards, social posts, and ads speaking to an upscale consumer are all ideal opportunities to use a font like HELVETICA NEUE LT STD 45 LIGHT, shown here with open letterspacing. When used in all caps, it implies a sophisticated voice behind the message.

BOLD

Posters, event materials and any messaging that is shout it from the rooftops loud is read correctly and visually powerful with a big, bold font like HELVETICA NEUE 95 BLACK.

For elegant events, award ceremonies, materials that promote classically beautiful homes and promotional pieces aimed at a quietly sophisticated audience, a classic, serifed font like ADOBE GARAMOND PRO REGULAR adds an air of refinement and elevated style.

Materials promoting community events and charity services are made more sincere and approachable by an upper/lower case headline, as in HELVETICA NEUE LT STD 55 ROMAN. It implies a more personal, relaxed and inviting tone.

contrasting weights

This look is most effective with personal promotional materials and messages aimed at a modern, contemporary audience. Using contrasting weights, in which one word or phrase of a headline or title is set in a lighter font weight and the rest is set in bold helps strengthen the main point in a message and add visual appeal. This is HELVETICA NEUE LT STD in 35 THIN and 75 BOLD.

BUSINESS CARDS

Available to order in the marketing shop: cbbmarketing.info

RIDERS 12"X24" RIDERS

BADGES

+MORE STYLES AND COLOR COMBINATIONS

Available to order Available to order in cbbmarketing.info the marketing shop: cbbmarketing.info

GLOBAL LUXURY LOGO The Coldwell Banker Barnes Global Luxury logo uses 100% black (PMS black 6C). The logo follows the same rules of usage outlined on page 3 & 4.

Global luxury approved fonts include Garamond 3 regular. Yard signs are black signs with white logo and text, with a white post/frame.

LIGHT BACKGROUND VERTICAL

VERTICAL STACKED

HORIZONTAL

HORIZONTAL STACKED

DARK BACKGROUND VERTICAL

HORIZONTAL

VERTICAL STACKED

HORIZONTAL STACKED

LOGOs are available to download from brandsrv

OUR STYLE MODERN, AIRY, CLEAN, NATURAL WHITE LIGHT, BLUE ACCENTS AND POP OF BRIGHT COLOR, MOVEMENT, INTRIGUING CAMERA ANGLES, DOESN'T LOOK LIKE STOCK PHOTOGRAPHY THAT'S OUR STYLE IN A NUTSHELL.

CONSUMERS MODELS REPRESENT HOME BUYERS AND SELLERS, BOTH INDIVIDUALS AND FAMILIES. THE PEOPLE AND SURROUNDINGS ARE BEING REPRESENTED AND ARE DIVERSE IN NATURE AND ALL-EMBRACING.

LIFESTYLE MODELS SHOULD APPEAR IN NATURAL SITUATIONS INSTEAD OF BLATANT POSES THAT SCREAM "STOCK PHOTOGRAPHY." LOOK FOR MOVEMENT AND MOMENTS THAT ARE CAPTURED BETWEEN FRIENDS AND FAMILY. SETTINGS SHOULD BE INVITING AND RELATABLE.

LEGAL COMPLIANCE DISCLAIMERS Realtors must disclose agency on all advertisements and social media.

REALTOR® Code of Ethics and Standard of Practice 12-5 REALTOR® shall not advertise nor permit any person employed by or affiliated with them to advertise real estate services or listed property in any medium without disclosing the name of that REALTOR®'s firm in a reasonable and readily apparent manner in the advertisement or in electronic advertising via a link to display.

USE OF THE TERM REALTOR® In usernames, members are allowed to use the REALTOR® marks only to indicate membership in NAR by using the marks with the member's name or with the legal name of a member broker's real estate business.

In usernames, email addresses, and domain names, the realtor® marks do not need to be separated from a member's name or real estate business name with punctuation, as they do elsewhere. janesmithrealtor@gmail.com

thebestrealtor@gmail.com

TENN. COMP. R. & REGS. Advertising Regulations TENN. COMP. R. & REGS. 1260-02-.12 - ADVERTISING REGULATIONS "Advertising" means all forms of representation, promotion and solicitation use in any manner by means of communication to consumers for any purpose related to licensed real estate activity.

MINIMUM REQUIREMENTS: Print Advertising

Signage

Firm Name Licensee's Name Must be "clearly and legibly displayed"

Firm Name Firms primary or branch office telephone number

Business Cards

Website

Firm Name Licensee's Name Contact Information (phone number or website)

Licensee's Name Firm Name Any city and state(s) in which the licensee holds a license

NON-REALTOR OWNED WEBSITE (SOCIAL MEDIA ACCOUNTS) REALTOR® must have a link back to website main page with all required disclosers. The licensee's main page must clearly and legibly include all electronic media disclosures listed above. The licensee's non-main page(s) must clearly and legibly include all electronic media disclosures on each individual page or link to those electronic media disclosures on viewable main page. Therefore, it is critical to include all required disclosures on the firm or licensee main page or biography section.

DISCLAIMERS The minimum required disclaimers must appear whenever the Coldwell Banker Barnes logo is used.

Proper copyright, equal housing, and Realtor® must be visible on all advertisements, marketing and personal promotion pieces.

Advertising

©2022 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.

Printed Materials

If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

being distributed to consumers, add the following statement (Farming Mail)

THE LOGO IN COPY Use of the Coldwell Banker Barnes “Mark” or “Trademark” may also refer to the use of the Coldwell Banker Barnes name as text in advertising copy, correspondence or other applications. It does not refer strictly to the FRAMED LOGO or the MONOGRAM LOGO. Written

Coldwell Banker Barnes shall be written in its entirety in any promotional copy. Do not place any punctuation, such as comma or backslash between Coldwell Banker and Barnes.

Do not use all caps.

Website

Where incorporated into a design, as or marketing piece the website address shall always be written as coldwellbankerbarnes.com. Never www. before coldwellbankerbarnes.com. It must always appear in lower case.

EMAIL COMMUNICATION All email campaigns must have the proper disclosure. Coldwell Banker Barnes, without the agent name must never appear as the sender in an email campaign.

Jane Smith, Coldwell Banker Barnes

•Coldwell Banker Barnes

FACEBOOK COMPLIANCE Proper representation and disclosure is required on Facebook. Coldwell Banker Barnes recommends a combination of your name, REALTOR® or Real Estate and Coldwell Banker Barnes on Facebook business pages.

Jane Smith, Realtor, Coldwell Banker Barnes Agent Name

Title

Company

Michelle Jenkins, Realtor, Coldwell Banker Barnes

INSTAGRAM COMPLIANCE Proper representation and disclosure is required on Instagram. Coldwell Banker Barnes recommends including Realtor® and your office name and phone number in your bio. Agents should keep all posts advertising listing up to date to reflect the listing in MLS as well as MLS# and their Name, Contact Number and Office name. If you are advertising your mentor's listing you must include the listing agents information. Coldwell Banker Barnes also recommends tagging @coldwellbankerbarnestn in your posts and stories.

Dog Mom & I love Houses Mt. Juliet, TN!