NEW VISION.
A PROPOSAL FOR RETAIL LEASING & MARKETING SERVICES presented by:
NEXT LEVEL.
TABLE OF CONTENTS BANDWIDTH & TEAM 3 ACCESS TO BEST IN CLASS TENANTS 4 PROVEN TRACK RECORD 5 ANTICIPATED TENANT MIX 6 LEASING & MARKETING STRATEGY 7 CREATING AN IDENTITY 8 OUR PLEDGE 9
BANDWIDTH & DOMINANT MARKET SHARE
PROJECT TEAM
Exclusive leasing assignments for over
7,000,000 SF
of retail/mixed-use, urban and suburban properties in the Triangle One team of 10 market leading retail professionals
CHARLIE COYNE
Director, Retail Services Project co-lead Project strategy & relationship manager Active in Durham for over 15 years Mixed-use specialist
Over 200 leases completed in 2017, totaling over 1,000,000 SF
Over 50 active retail and restaurant clients
#1 in Triangle retail market share
MATT LARSON Vice President
#1 largest retail lease in 2013, 2015 and 2016 #2 largest retail lease in 2013 and 2014
A Proposal for Retail Leasing & Marketing Services
Project co-lead Day-to-day leasing contact and cold calling Over 10 years of experience in Durham Local restaurant expert
3
DIRECT ACCESS TO BEST OF CLASS TENANTS FITNESS
SERVICE & FINANCIAL
RESTAURANTS
A Proposal for Retail Leasing & Marketing Services
4
PROVEN TRACK RECORD IN DURHAM & CHAPEL HILL
CAROLINA SQUARE
UNSCRIPTED
555 MANGUM
CHAPEL HILL | 201K SF
DURHAM | 12K SF
DURHAM | 240K SF
LIBERTY WAREHOUSE
ONE CITY CENTER
BERKSHIRE CHAPEL HILL
DURHAM | 19K SF
A Proposal for Retail Leasing & Marketing Services
DURHAM | 153K SF
CHAPEL HILL | 13K SF
RENAISSANCE CENTER DURHAM | 341K SF
DURHAM.ID
DURHAM | 1.7M SF
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ANTICIPATED TENANT MIX CBRE will provide a detailed merchandising plan within 15 days of engagement.
BLDG 2
BLDG 1
MONUMENT SIGN DESIGN
PYLON SIGN DESIGN
03/29/2018
S O U T H SQUAR E DURHAM, NORTH CAROLINA
A Proposal for Retail Leasing & Marketing Services
ENLARGED SITE PLAN
dwell www.dwelldesignstudio.com
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design studio
C
BLDG 3
dwell design studio -ALL RIGHTS RESERVED
BLDG 4
LEASING & MARKETING STRATEGY PLANNING
WITHIN 60 DAYS OF COMMENCEMENT
Understand the short term and long term goals
Create leasing strategy based on ownership goals
and objectives of ownership
(Restrictions, opportunities, & market conditions)
RESEARCH • • • • • •
Primary Trade Area Secondary Trade Area Demographics Lifestyle Buying Behavior Competition
GAP ANALYSIS/SALES POTENTIAL TRADE AREA VOIDS • • • • • •
Void/Retail Gap Reports Credit Analysis Operations Issues Operation/Image Rent/Sales Ratios (Occupancy Costs) Anchor Tenant Restrictions & Exclusives
PROPERTY ANALYSIS • • • • • • • •
OPTION & VISION
WITHIN 30 DAYS OF COMMENCEMENT
Property Restrictions Legal Restrictions Parking Tabulations/Analysis Restaurant Limitations Trash/Loading Ceiling Heights Identify Capital Improvements Property Area Maximized
A Proposal for Retail Leasing & Marketing Services
IMPLEMENTATION INTRODUCE SOUTH SQUARE •
CREATE MERCHANDISE PLAN • • • •
Carefully Analyze Restaurant Mix Non-Restaurant & Service Target Lists of Categories Target Retailers
•
Optimize Mix/Rents
•
DEVELOP MARKETING CAMPAIGN DETERMINE CAPITAL EXPENDITURE REQUIREMENTS ESTABLISH TIMELINE GAIN TEAM CONSENSUS
•
Implement Marketing Campaign • Professional Marketing Book • Campaign Logic E-mail Blast • Leasing Signage • Social Media/Crowdsourcing • Branding/Naming Web-based Marketing • Dedicated Property Website • Co-Star Listing • LoopNet Listing • CBRE Website Broker Event
IMPLEMENT LEASING PLAN • • • • • • •
Phone and Mail Campaign to Target Tenants on a Regular Basis Phone and Mail Campaign to Retail Brokers on a Regular Basis Canvas Other Shopping Centers for Retailers in Target Categories (in person cold calls) Market Property at all ICSC Events Consult CBRE’s Capital Markets Group to Validate Leasing Strategy on Consistent Basis
MONTHLY REPORTING MARKET AND MANAGE TO PLAN
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CREATING AN IDENTITY The CBRE|Raleigh project team will work with the Landlord in creating a name, brand and identity for the South Square project. A few preliminary ideas, utilizing the project’s Durham location, physical elevation and proximity to Duke University, are below.
A Proposal for Retail Leasing & Marketing Services
UNIVERSITY HILL
THE STATION @ SOUTH SQUARE
THE HILL @ SOUTH SQUARE
HOPE VALLEY NORTH
DURHAM CROSSROADS
DURHAM SQUARE
DURHAM ROW
DURHAM HILLS
UNIVERSITY ROW
BULL CITY VILLAGE
SOUTH SQUARE COMMONS
THE VIEW @ SOUTH SQUARE
DURHAM STATION
UNIVERSITY STATION
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OUR PLEDGE DEEP PLACEMAKING EXPERIENCE Crafts the right story in the right place
LOCAL-TO-GLOBAL PERSPECTIVE
Blends world-class ideas with homegrown Durham authenticity
FAR-REACHING RESTAURANT ACCESS
Leverages our connections to deliver the perfect mix
SPECIALIZED, NETWORKED EXPERIENCE Ensures a nuanced, custom-tailored approach
A Proposal for Retail Leasing & Marketing Services
WHEN WE DELIVER RESULTS
We recommend an Exclusive Leasing Agreement for an initial period of one year with the understanding that the Listing Agreement could be renewed, and may be terminated with thirty days prior written notice.
PROPOSED COMMISSION STRUCTURE NEW LEASES Direct | 4% Co-broker | 6%
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NEW VISION. NEXT LEVEL.
CHARLIE COYNE
Director, Retail Services charlie.coyne@cbre-raleigh.com +1 919 831 8233 CB Richard Ellis-Raleigh, LLC, a Delaware limited liability company. © 2018 All Rights Reserved. All information included in this letter/proposal pertaining to CB Richard Ellis-Raleigh, LLC, a Delaware limited liability company.—including but not limited to its operations, employees, technology and clients—are proprietary and confidential, and are supplied with the understanding that they will be held in confidence and not disclosed to third parties without the prior written consent of CB Richard Ellis-Raleigh, LLC, a Delaware limited liability company. This letter/proposal is intended solely as a preliminary expression of general intentions and is to be used for discussion purposes only. The parties intend that neither shall have any contractual obligations to the other with respect to the matters referred herein unless and until a definitive agreement has been fully executed and delivered by the parties. The parties agree that this letter/proposal is not intended to create any agreement or obligation by either party to negotiate a definitive lease/purchase and sale agreement and imposes no duty whatsoever on either party to continue negotiations, including without limitation any obligation to negotiate in good faith or in any way other than at arm’s length. Prior to delivery of a definitive executed agreement, and without any liability to the other party, either party may (1) propose different terms from those summarized herein, (2) enter into negotiations with other parties and/or (3) unilaterally terminate all negotiations with the other party hereto.
MATT LARSON
Vice President matt.larson@cbre-raleigh.com +1 919 831 8268