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Coldwell Banker Premier Properties St. Augustine Office
661 A1A Beach Blvd. St. Augustine, FL 32080 904-471-5000
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LOCAL EXPERTISE
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About Rob West, Broker/Manager, GRI Experience • 19 Years in St. Augustine Real Estate • MLS Treasurer (2010-2011, 2014-2105) MLS Secretary (2012-2013, 2016)
• Managing Broker of the largest nationally affiliated real estate firm in St. Johns County overseeing more than 600 transactions/year. • Committees: Education Chair 2011/Vice-Chair 2012, Finance ViceChair 2011, Grievance Vice-chair 2010-2015, Professional Standards Chair 2016 • Florida Association of Realtors: Professional Development Committee Leadership Academy Class of 2016
Personal Mission Statement To treat all customers and colleagues with professionalism, respect and fairness. To never stop learning and to share my knowledge with others. To use technology to increase production, exposure and efficiency. To work hard and have fun!
Awards & Recognitions • REALTOR OF THE YEAR ~ 2011 • INSTRUCTOR OF THE YEAR ~ 2011 • Runner-Up Best Broker in Best of St. Aug~ 2011 • Coldwell Banker Presidents Award of Honor~ 2015 ©2011 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
About Coldwell Banker Premier Properties Company Statistics- 2015 9 Offices in 3 Counties #1 in Sales Volume, St. Johns County 165+ Sales Associates $275 million in sales volume
Over 1400 Transactions Recognized by Jacksonville Business Journal as #8 on the list of Top Real Estate Agencies in Northeast Florida Locally Owned. Globally Connected.
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Business Philosophy
Our business and management – Second philosophy is toOutline operate Level a successful and profitable company in Support ● Third Outline Of our sales associates and Level not at the Expense Of our associates in – Fourth Outline order to provide maximum customer service and advertising Level exposure Support Team ● Fifth Outline Level • 5 Full Time Brokers • Administrative Assistance ● Sixth Outline • Marketing Director Level • Relocation Director
Seventh Outline LevelClick to edit Master text styles Second level Third level Premier Properties
GLOBAL NETWORK
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Global presence: 43 countries/3,000+ offices Over 108 years providing real estate service $212 billion in U.S. sales volume in 2014
Source: 2014 data for Coldwell Banker® affiliated offices throughout the world
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Real Trends Top 500 Report* (in Billions)
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coldwellbanker.com
Coldwell Banker® has more unique web visitors than any other real estate brand*
Coldwellbanker.com had over 44 million visits in 2014
Featuring lifestyle, affordability and keyword search tools for fast and easy browsing
Multiple images and video showcase the unique features of your house
*Nielsen/Net Ratings Report for real estate Web sites, January-December 2014
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Coldwell Banker速 Web Partnerships Your house will also be promoted on multiple partner websites
Properties listed at $1,000,000 or higher will also be featured on these luxury websites
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MARKETING PLAN
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Information Sources Used in the Home Search (% of Home Buyers)
Source: The 2013 National Association of Realtors速 Profile of Home Buyers and Sellers.
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Marketing Activities
ColdwellBankerPremierProperties.com
Multiple Listing Services (MLS)
Realtor.com Premium Positioning
Syndication to over 100 industry websites including Zillow, Trulia, Homes.com
Nine in 10 home buyers used the Internet to search for homes* *2013 National Association of Realtors® Profile of Home Buyers and Sellers.
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Marketing Activities To showcase your property I will: Professional Photography Aerial Photography
Promote at a broker meeting Hold a Open Houses (if applicable) Create a professional listing flyer and buyer’s agent packet Yard Signage
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Home Enhancement Custom plan to enhance your property’s appearance, including: Identify problem areas Smaller rooms Room with unattractive view Share tactics to address Furniture placement Rug removal Paint colors
Recommend specialists Handyman Paint contractor Cleaning service Yard service Pool cleaning and deck refresh Home staging designers
MARKET CONSIDERATIONS
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Setting the Right Price If The Asking Price Is:
15% Over Market Value
10% Over Market Value
Fair Market Value
10% Under Market Value
The Property Appeals To:
10% Of The Market
30% Of The Market
60% Of The Market
75% Of The Market
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Š2014 Coldwell Banker Real Estate LLC.. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell BankerŽ and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure laws or regulations.
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