Agent Services Catalog

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USING INNOVATION

TO CONNECT

FAMILIES WITH HOMES

At Coldwell Banker Paradise we use innovation to connect you with clients. And we give you the tools to help you connect those families with homes.

We are in the business of support and service and when you join Coldwell Banker Paradise we promise to do everything we can to set you up for success. Whether you are new to real estate, new to the area, or new to us, you deserve the kind of support and service you give to your clients.

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Contents Resources 1. CbExchange.com.................................................... 4 2. CBx............................................................................. 5 3. Zap............................................................................. 6 4. Paradiseshowings.com............................................ 7 5. Listing Presentation................................................... 8 Marketing Your New Listings The Essentials 1.Signs........................................................................... 9 2. Professional Photography.................................... 10 3. Just Listed Postcards............................................. 10 4. New Listing Eblast.................................................. 11 5. Facebook Posts & Facebook Boost Posts.......... 12 6. Open House Program.......................................... 13 7. Property Flyers....................................................... 14 8. Listing Syndication................................................. 15 Marketing Your Existing Listings 1. Jump Start Program............................................... 16 2. Just Sold Postcards................................................. 17 3. Neighbor Outreach (Fletter!)................................ 18 4. Neighbor Outreach Door Hanger Bags............... 18 Global Luxury Listings & Certification......................... 19-21 Prospecting 1..Door Knocking........................................................... 22 2. Small Mailings/Niche Marketing............................. 23 .3. Market Reports & EDDMs ........................................ 24 Marketing Yourself 1. Car Magnet.............................................................. 25 2. Rack Card................................................................. 25 3. Video......................................................................... 25 Referrals.............................................................................. 26 Recruiting........................................................................... 27 3

Resources

www.cbexchange.com

Cbexchange.com is your Coldwell Banker intranet system. Its where all the resources from national are housed, where there are shortcuts to your key systems! You access cbexchange.com with your firstname. lastname@coldwellbanker.com vanity email. Agent Services sets you up with this the first time.

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Look for some of these exciting features located on the Home Page choosing the SPRINGBOARD at the top right of the page and click the drop down: • CBU Learning Center: This is where you sign up for LAUNCH! (Your FREE training course) as well as other learning modules (including how to use ZAP!) • ZAP: Your Personal Website and Customer Relationship Manager (CRM) • Xpressdocs: Order Brochures, Business Cards, Promotional Items, etc. for a Fee.

Resources

CBx

CBx is a listing presentation tool that is exclusive to Coldwell Banker agents only!

This tool can give you the edge in gaining a listing. Using proprietary software, CBx tells your sellers where their Buyer is likely to come from. Combine that information with Coldwell Banker Paradise exclusive social media targeting and you have a winning combination. You can access CBx via www.cbexchange. com or go directly to: https://cbx.coldwellbanker.com.

Note: to change the biographical information that appears in your CBx Presentation, you can do that via DASH. Which is also in the springboard for cbexchange.com.

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Resources

ZAP

Zap can help agents build their client base, market themselves better and sell homes more effectively. By using a single, easy-to-learn program to manage their businesses, real estate agents can get back to the business of selling homes.

Zap is primarily a customer-relationship management (CRM) tool for real estate agents.

You can access ZAP via the Springboard on cbexchange.com -- make sure to watch some of the video tutorials on CBU’s Learning Center or attend one of the montlhy ZAP Introductory sessions that Coldwell Banker Paradise offers.

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Resources

www.paradiseshowings.com

www.paradiseshowings.com is Coldwell Banker Paradise’s agent portal for all you might need. Its where you can go to enter your weekly open houses, to order signs, to check the training schedule, to see the floor schedule for that month and so much more.

We are always adding resources to the site, so be sure to hop on and check out what’s new.

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Resources

Listing Presentation

The Coldwell Banker Listing Presentation is an attractive and professionally designed tool to help you earn the seller’s listing. Created in PowerPoint with easy to use visual assets, you don’t have to be a graphic designer to create a stunning presentation. Once you have completed your customized listing presentation, it can be printed or presented live using your computer or tablet.

The file is available via cbexchange.com or email marketing@cbparadise. com and ask for the link to the customizable Listing Presentation.

Use this in conjunction with CBx to win those listings!

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Marketing Your New Listings

The Essentials Signs: Coldwell Banker Paradise will install for sale signs on your properties for sale. You can have the regular office sign with metal frame for free. We install post signs on all properties over $80k. To order your own personalized signs, visit paradiseshowings.com.

We have three options for Customized Signs: 1. Reflective, 30x24, Aluminum, $62 each up to five, 5-15=$57.00 2. Non-Reflective, 24x36, Corrugated Plastic, $17.50 each (min order 2) 3. Global Luxury, 24x24, Steel, $40.00 each (min order 3)

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Marketing Your New Listings

The Essentials Professional Photography (at cost) You choose: you can order your own photographer, or you can have us arrange for a photographer. $200 for 35 Photos for properties under 2000sf.

Just Listed Postcards Sent to Neighbors (50-500) For as little as .69 each, you can have your listing announced to the neighbhorhood.

Simply determine your budget, tell your ASC Desk which design you prefer and we will order them for you.

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Marketing Your New Listings

The Essentials E-Blast Sent to 500 Top Area Agents Getting your listing out in front of the widest possible pool of buyers starts with full exposure to the most buyers representatives. We have an in-house list of top selling agents in various geographic areas that we send via email.

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Marketing Your New Listings

The Essentials Facebook Post (posted to our page and yours) & Facebook Boost Posts Each new listing gets a Facebook Post to our Coldwell Banker Paradise Facebook page as well as a boosted post to targeted buyers.

In addition, agents can select to have their open houses boosted via Facebook Boost Post. (See Open House Program)

(Provided for all properties with 12

professional photography over $80k)

Marketing Your New Listings

The Essentials Coldwell Banker Paradise’s Exclusive Open House Marketing Program • Weekly Open House Ads (2 Free) • Open House Signs (3) • Open Houses Published Online • Open House Eblasts • Open House Facebook Boost Posts (at cost)

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Marketing Your New Listings

The Essentials Property Flyers Each new listing is entitled to a Property Flyer. Requested at the time of your Open House, simply choose the flyer you prefer and it will be delivered to you Thursday by 5pm. Please note: Global Luxury properties are only to use the Global Luxury flyer provided to them.

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Marketing Your New Listings

The Essentials Listing Syndication After you enter your listing in MLS, our system then takes your listing and distributes it to over 200 direct partners. See paradiseshowings.com for full list.

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Marketing Your Existing Listings Jump Start Program For a listing that has gone stale or needs some extra attention (can be ordered individually or together): • New Price Eblast Sent to 500 Area Agents • Featured Listing in Sunday Newspaper Ad ($25 charge) • Facebook Boost Post based on CBx Data (at cost)

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Marketing Your Existing Listings

Just Sold Postcards (50-500) Continually proven as an effective way to garner new listings in an existing area. For as little as .69 each, you can have your sold listing announced to the neighbhorhood.

Simply determine your budget, tell your ASC Desk which design you prefer and we will order them for you.

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Marketing Your Existing Listings Neighbor Outreach Fletter: Take full advantage of having a listing in a select neighborhood by sending a Flyer/Letter (Fletter) -- announcing your listing or sale, and letting the neighborhood know about your services. Minimum order 50. ($25 cost) Door Hanger Bags: Or walk the neighborhood handing out information on your listing as well as the latest market report (ordered in batches of 20) Cost: Free (as long as bag supply lasts)

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118 Queen Eugenia Court

1714 Coconut Drive

SOLD $730,000

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SOLD $660,000

1605 Thumb Point Drive

3702 N A1A #601

4400 N A1A #10S

SOLD $643,000

SOLD $625,000

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133 Parliament Court

SOLD $600,000 2400 S Ocean Drive #81112

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2400 S Ocean Drive #4192

1610 Thumb Point Drive

$3,000

Value for only $950 A. Marketing Your Listings

6: Global Luxury $500,000 TO $1,000,000 GLOBAL LUXURY PACKAGE

Includes

• Global Luxury yard sign, installed and removed from the yard (sign provided by the agent) • Enhanced Listing with additional description fields in: Coldwellbanker. com and placement on: coldwellbankerluxury.com • Professional photos with choice of approved photographers • Brochure - 20 quality, 2 page brochures on heavy stock, folds to 8 1/2” x 11” • Featured Property ad and write up in Tropical Home Magazine • At least six featured Property ads in ither 32963, The Beachsider or Real Estate Registry • Stand alone article in Coldwell Banker Paradise’s Blog with links to property website

$500,000 to $1,000,000

Photography Package 5 Exterior Photos 20 Interior Photos 5 Drone/Aerial Photos Matterport or 360 Virtual Tour Based on 1,000 square feet, $100 per additional square foot

• Unique post on Coldwell Banker Paradise’s Global Luxury Facebook Page with links to property website: www.facebook.com/cbpgloballuxury • Post to Coldwell Banker Paradise’s Instagram account with links to property website • Brokers Open Invitation designed and emailed to top performing agents in the $500k+ price range for market area • New Listing Property Flyer emailed to top performing agents in the $500k+ price range for market area • Email Featured property flyer targeted to top performing agents in the wealthiest zipcodes throughout Florida

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$6,000

Value for only $1450 A. Marketing Your Listings

6: Global Luxury $1,000,000 +

GLOBAL LUXURY PACKAGE

Includes

• Global Luxury yard sign, installed and removed from the yard (sign provided by the agent) • Enhanced Listing with additional description fields in: Coldwellbanker. com and placement on: coldwellbankerluxury.com • Professional photos with choice of approved photographers • Brochure - 50 quality, 2 page brochures on heavy stock, folds to 8 1/2” x 11” • Featured Property ad and write up in Tropical Home Magazine • At least twelve featured Property ads in ither 32963, The Beachsider or Real Estate Registry, Indian River Magazine or Vero Beach Magazine • Stand alone article in Coldwell Banker Paradise’s Blog with links to property website • Unique post on Coldwell Banker Paradise’s Global Luxury Facebook Page with links to property website: www.facebook.com/cbpgloballuxury

$1,000,000+

Photography Package 10 Exterior Photos 25 Interior Photos 10 Drone/Aerial Photos Matterport or 360 Virtual Tour

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Based on 2,000 square feet, $100 per additional square foot

• Post to Coldwell Banker Paradise’s Instagram account with links to property website • Brokers Open Invitation designed and emailed to top performing agents in the $500k+ price range for market area (followed by email invitation/ reminder) • 500 Brochures mailed to affluent homeowners in market area • Email Broadcast via Wealth Engine for up to 1,000 targeted High Net Worth individuals using up to four selection criteria • Targeted Facebook & Instagram Ad Campaign, runs for 30 days, sent to affluent consumers identified by Coldwell Banker’s CBx • Email Featured property flyer targeted to top performing agents in the wealthiest zipcodes throughout Florida

Global Luxury Certification The Coldwell Banker Global Luxury certification course is an exclusive and immersive journey into luxury real estate sales. It can help to position you as one of the most experienced, talented, and vetted specialists in the industry; and serve as an indicator for clients that they are working with an exceptional real estate professional. Certication course training dates listed on cbexchange.com To become certified, affiliated sales associates must submit an application to The Institute with documentation showing they have sold (3) luxury properties within any 24-month period. The threshold for luxury properties is determined by the top ten percent of sales of the listing zip code. To find the Global Luxury Threshold please visit CB Exchange Springboard and proceed to Global Luxury Threshold Look Up Tool.

• Affiliated sales associates may also be eligible to receive the Certified Luxury Home Marketing Specialist™ (CLHMS) designation, which calculates the luxury threshold using different criteria (three properties, based on the top ten percent of sales within a county).

• For team members, both members of a team can use the same property as long as they send us a Commission Disbursement Agreement as proof that they both received a commission for it.

• Affiliated sales associates only need to submit one (1) application to be considered for BOTH the Coldwell Banker Global Luxury Certification and the CLHMS Designation.

• The Institute will review all applications and will respond to agents before their desired course. The application process will no longer affect your ability to register for a course. Your certification becomes active upon completion of the course and the verification of production.

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Prospecting

1. Door Knocking Door knocking is a great way to get to know homeowners in your farm area. Itâ&#x20AC;&#x2122;s also 100% free. All you need are comfortable shoes and a desire to connect with people. At Coldwell Banker Paradise, we have a long standing tradition of giving out American Flags, we do it before each Flag holiday and weâ&#x20AC;&#x2122;ve made it easy for you to join in the tradition with our custom printed cards and USA made Amercican Flags. Free as long as supply lasts. Please request from your ASC Desk and indicate which neighborhood you will be visiting.

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Prospecting

2. Small Mailings/Niche Marketing Coldwell Banker Paradise is the only local brokerage offering a Farmmailing subsidy! Take advantage of this market differentiator and put yourself in front of your clients. Two formats to choose from: 1) Branded Fletter (flyer/letter) or 2) Recently Solds Report. Minimum 100 per month, nine-month committment. ($25 cost per month design/production + postage)

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Prospecting

Market Reports & EDDMs Coldwell Banker Paradise is pleased to be able to present you with an option for farming in 2018 that is efficient as well as cost effective. Weâ&#x20AC;&#x2122;ve designed several EDDM themes for you to choose from, depending on what you want your marketing message to be in the coming year. You will receive 3 designs of the same theme that will each come out three times during the year. The company will sponsor three market reports that will go to your market area at no cost to you.

Step 1: Pick Your Route Step 2: Choose your Design Step 3: Pick your Budget

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Marketing Yourself 1. Car Magnet 18”x12” $15.00 each 2. Rack Card 4”x9” 500 for $100 3. Agent Video 1min .. .

(Free after $1m in production)

USING INNOVATION

TO CONNECT

FAMILIES WITH HOMES

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Referral Policy Referrals are an important part of the business that Coldwell Banker Paradise has available for you. Coldwell Banker Paradise is a Principle Broker with the Cartus Referral System, the leading referral system in the world. As a principle broker, we are the preferred real estate broker for all incoming leads. We have a dedicated referral business team to help drive business to you, and assist you in making sure that business leads to a successful closing.

The referral business team has stringent guidelines that has been shown to increase customer satisfaction and closings. Commissions on all company generated incoming referrals carry a 50% referral fee (except for referrals under $100,000 that carry a 40% referral fee). Referral fees on agent generated incoming referrals from brokers that are not part of the Cartus system are as negotiated by the agent.

Out going referrals are an easy way to pick up additional income. You can earn income by referring your customers and sphere to other agents throughout the world. Our contract for incoming referrals is partially based on our providing out-going referrals for other companies through the Cartus system. We receive 21% on each referral. Therefore the Company pays the referring agent a split of 80% on all income generated by out going referrals placed through the Cartus system to our referral partners. If the referral is not placed through the Cartus system, the referring agent is paid on a split of 50%. Throughout the referral process, the referral business team will keep you informed of your transaction, will help to ensure your customer is well cared for, and Cartus guarantees payment upon completion of the sale.

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Recruiting Menu for Managers __ __ __ __ __ __ __ __ __

CRM Setup Eblasts Automated Facebook Business Page LinkedIn Professional Page Collatoral for Personal Brand: Business card (One side must meet CB Standards) Email Signature Car Magnet Manager Video

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Order Form Name of Agent: ________________________________

Email: ____________________________

Signs Personalized

Qty __

A. Reflective, 30x24, Aluminum, $62.00

__

B. Non-Reflective, 24x36, Corrugated Plastic, (min order 2) $17.50

__

C. Global Luxury, 24x24, Steel, (min order 3) $40.00 each

Professional Photography Address: ______________________________________________________________ Date Needed by: _____________________________________________________

Just Listed Postcards MLS # ___________________________ Qty: _____________________________

Facebook Posts & Facebook Boost Posts MLS # ___________________________ $ To Boost: _______________________

45-Day Jump Start Program MLS # ___________________________ $ To Boost: _______________________

Just Sold Postcards MLS # ___________________________ Qty: _____________________________

Neighbor Outreach (Fletter!) (1 week production) MLS # ___________________________ Qty: _____________________________

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Neighbor Outreach Door Hanger Bags MLS # ___________________________ Qty: _____________________________

.Door Knocking Flags & Flag Postcards

Neighborhood Targeted: _______________________ Qty: _____________________________

Small Mailings/Niche Marketing (1 week production, $25 cost) Neighborhood Targeted: _______________________ Qty: _____________________________

.Market Reports & EDDMs (call for quote) Route: _______________________ Design: ______________________ Qty:_________________

Car Magnet $15.00 each (please allow 1-2 weeks production) Qty:_________________

Rack Card 500 for $100 (please allow 1-2 weeks production) Qty:_________________

Video Date needed: __________________

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Ongoing Support & Services Your first point of contact is your Front Desk ASC Person and your Manager.

Your Sales Manager:

Agent Services:

Stephen Burke 772-284-8900

Brian Lemen 772-349-0378

Lisa Cataline 704-280-5267

Sharon Murbarger 772-925-2742

Grace Drapeau 321-848-3973

Rusty West 772-528-5272

Robyn Altshuler 772-388-6271 Your Brokers: Steven Schlitt 772-559-7494 Linda Schlitt Gonzalez 772-559-7367

To contact marketing: marketing@cbparadise.com South Hutchinson Island Office 772-461-1324

Your Online Agent Portal: www.paradiseshowings.com Our Private Facebook Group: Marketing Paradise Connect with national Coldwell Banker online at: www.cbexchange.com or on Facebook via the Gen Blue Private Group 31

USING INNOVATION

TO CONNECT

FAMILIES WITH HOMES

SIX DIVISIONS Residential Global Luxury Commercial Property Management Community Association Management Concierge Services 65+ Years of Service 300+ Agents 50 Support Staff Coldwell Banker Chairmanâ&#x20AC;&#x2122;s Circle Company

www.FlColdwellBanker.com www.SchlittPropertyManagement.com 32 www.PremierServices.Club

SATELLITE BEACH 1550 Florida A1A Satellite Beach, FL 32937 321-222-9449 INDIALANTIC 232 Fifth Avenue Indialantic, FL 32903 321-951-3300 SEBASTIAN 1209 US-1 Sebastian, FL 32958 772-589-7777 VERO BEACH 1950 US-1 Vero Beach, FL 32960 772-778-2029

VERO BEACH ISLAND GLOBAL LUXURY 4625 Hwy A1A Vero Beach, FL 32963 772-231-4880 N. HUTCHINSON ISLAND 4007 N. Hwy A1A Ft. Pierce, FL 34949 772-464-7007 FT. PIERCE 411 N. US-1 Ft. Pierce, FL 34950 772-461-3250

S. HUTCHINSON ISLAND 221 S. Ocean Drive Ft. Pierce, FL 34949 772-461-1324 OCEAN VILLAGE 100 Mainsail Dr. Ft. Pierce, FL 34949 772-489-6100 PORT ST. LUCIE 7202 S. US 1 Port St. Lucie, FL 34952 772-878-3200 STUART 2384 NW Federal Hwy, Stuart, FL 34994 772-301-0600