EDDM Catalogue_2018 Indian River & Brevard Counties

Coldwell Banker Paradise

2018 EDDM Program

Indian River & Brevard Counties

Updated Feb 15, 2018

Coldwell Banker Paradise is pleased to be able to present you with an option for farming in 2018 that is efficient as well as cost effective. We’ve designed several EDDM themes for you to choose from, depending on what you want your marketing message to be in the coming year. You will receive 3 designs of the same theme that will each come out three times during the year. The company will sponsor three market reports that will go to your market area at no cost to you.

You will be able to order your EDDMs online at our marketing website www.Paradiseshowings.com. This program is designed to span a full 12 months - so once you have placed your order and paid your deposit, you can go about the business of real estate and leave the rest up to us.

You can find your own routes at: eddm.usps.com or an ASC can help you. If you need additional help, call our marketing department at 772-461-1324 and talk to Samantha or Judy.

The sooner you sign up and start farming your area, the sooner you will start to see results.

Best of luck in 2018!

Steve and Linda

Linda Schlitt Gonzalez and Steven Schlitt, Co-Owners & Brokers Coldwell Banker Paradise

STEP 1

PICK YOUR ROUTES. Type the zip code of the area you are interested in. Once you’ve done that, you can take your arrow (with your mouse) and hover over different roads you would like to farm.

You will see them light up. As they light up, numbers will appear in the tool bar telling you how many people live on that route. This is how you decide which routes you want and how many pieces you will need to buy. If you need assistance with this, talk to your ASC, or call marketing at 772-461-1324 and ask for Samantha or Judy.

https://eddm.usps.com/eddm/customer/routeSearch.action

Type your zipcode

Toggle over area that you want to farm

IMPORTANT TIP Write down the EDDM route number and the number of addresses in that area to help you make your marketing plan for 2018.

STEP 2

PICK YOUR DESIGN. We’ve come up with several different designs for you to pick from. Please choose one theme that resonates with you. Each of the three designs will go out three times during the year with your contact information on it, including your photo, phone number, email address and a short slogan, if you have one.

Once you have picked out your favorite design, and your EDDM routes, fill in the form and scan it to: judy.graziosi@cbparadise.com. You can pay your deposit amount with the accounting department. If you have questions call Marcy Harrison at 772-589-7777.

THE ONLY RULE IS THIS: You can overlap routes with another agent, but ONLY if you are sending out different EDDM designs. Designs and routes are established first come, first serve.

The beauty of this program is you can sign up at any time. Your EDDM program will run for the next 12 months from the time you have signed up. Example, if you sign up for March 2018, your program will go until January 2019.

DON’T LIKE ANY OF THE DESIGNS WE PROVIDED? If you have your own photos you would like to use, or you have your own theme in mind...that’s terrific! We can work with that! Please provide us with camera ready artwork, or hire one of our trained CMCs to create artwork for you. We’ll be glad to upload your personal designs...

These designs and messages were designed by Judy Graziosi and inspired by the new 2018 Listing Presentation. They have a strong company marketing message and solid business-like appeal. These cards promote the Coldwell Banker Brand, showing prospective listers that we are a global organization, with numbers and statistics to back up that claim.

Market Reports

Coldwell Banker Paradise provides periodic Market Reports that offer tremendous insight about what the trends of the current real estate market is doing based on the listings and sales of previous months. We use this data to predict what is going to be coming around the corner and help owners decide if now is a good time to sell.

The CBP Marketing Department provides market reports for; Brevard Island; Brevard Mainland; Sebastian,Vero Beach Mainland;Vero Beach Island; Hutchinson Island; St. Lucie County Mainland and Martin County. Market reports are available in all of our offices as well on our website. You can also request a link to a digital copy that you can mail out.

If you take part in the company EDDM program, the company will send the appropriate market report to your neighborhoods that you are farming at no additional cost of you during the months of February, August and November.

STEP 4

PICK YOUR BUDGET. The beauty of this program is that you don’t have to purchase 2,500 cards to participate.

The commitment starts as low as 500! And with price breaks at 750, 1000, 1250, 1500, 1750, 2000 up to 3,250...you won’t have a lot of wasted EDDMs like with other programs where the minimum order is 2,500.

Study the price breakdowns attached and if you have any questions your ASC cannot answer, contact Judy Graziosi or Samantha Young at the South Hutchinson Island office 772-461-1324.

NOTES

EDDM Order form Agent Name____________________________________________________________________ Agent Office____________________________________________________________________ Agent Phone____________________________________________________________________ Agent Email for EDDM____________________________________________________________ MONTHLY QUANTITY:

500

750

(Circle One)

1,000

1,250

1,500

1,750

2,000

2,250 2,500 2,750 3,000 3,250 DESIGN Agent Wants for EDDMS: (Circle One) Listing Presentation Judy’s design

A

EDDM With Families from 3 years ago Lisa D designs

D

Personalized Aerials from your Farm area Designprovide photos YOU ROUTES (Please pick)

Last years EDDMs Stephenie’s designs

B

C

Fill this out and scan to: Fill this out and scan a copy marketing@cbparadise.com to: judy.graziosi@cbparadise.com Attention: Judy Graziosi

LIST IN ORDER OF PREFERENCE Up to 3 agents can do the same route - if using DIFFERENT POSTCARD ART First come, first serve Same routes used each month 1._____________________________ 2. _____________________________ 3. _____________________________ 4. _____________________________ 5. _____________________________

Need help?

Call Marketing at 772-461-1324.

Ask for Judy Graziosi

Provided by the Marketing Department, February 2018 Coldwell Banker Paradise