Adena Williams, Realtor, 2020 Listing Presentation

Adena Williams REALTOR® 772-497-4424

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Total units sold January 1, 2019 through December 31, 2019 for all brokers in Brevard, Indian River, St. Lucie and Martin Counties according to MLS data analyzed by Terradatum.

PEOPLE IN REAL ESTATE

COLDWELL BANKER PARADISE

Ade na Williams : Rank e d Numbe r One Coldwell Bank e r Paradis e Age nt in St . Lucie and Mar t in Count y w it h $21 M in Sales and 74 Clos e d Sides It was recently announced at the Coldwell Banker Paradise Annual Awards Ceremony that Adena Williams, Realtor is the number one ranking agent out of over 300 real estate agents in St. Lucie and Martin County. Adena topped the list with 74 sides in 2019 and over $21 Million Dollars in Sales.

Licensed since 2007 Adena has had over 900 sales in her career and continues to stay on top of the changing market. She is consistently among the Top 1% of Coldwell Banker Realtors in North America. “2019 was filled with so many wonderful clients,” said Adena. “It is these relationships that allow my success. I want to say to each and every client I worked with, ‘Thank you for your support. It is you that allows my success and helping you is what makes my career so enjoyable.”

nature and can-do attitude is an inspiration to other agents. She is a terrific role model, showing new agents what it takes to succeed in this industry, which is a positive attitude and competitive edge, yet somehow she still finds the time to coach others and work hard for her clients.”

“I have noticed that Adena has a special gift for truly hearing what the client is trying to say, and she enjoys the excitement of finding them the perfect home,” said St. Lucie County Sales Manager, Lisa Cataline. “She has told me that she likes to imagine new home owners smiling every time they come home – and I believe it’s that desire to please that drives her success.”

Adena spends a great deal of her time in the field, and therefore she has her finger on the pulse of Ranked #14 out of 2,000 Coldthe current real estate market. “A well Banker Realtors working realtor has to be able to pounce for the Schmidt Family of Comquickly in this current houspanies, Adena also took home ing environment,” said Adena. the Royal Award this year at the Coldwell Banker Paradise Annu- “There are more homes for sale in St. Lucie County than 2019, and al Awards Banquet. Adena was also recognized for having 100% prices have stabilized, except for Excellent Survey Return Rates, a homes priced under the $250,000 true testimony to the fact that her range. At this middle price point, customers love working with her which unfortunately is what a lot and want to acknowledge her hard of buyers want to spend, is where both inventory and sales are work. “We have been blessed at Coldwell Banker Paradise to have down. Prices in this range are inan agent like Adena,” said Manag- creasing rapidly, so that is where it pays off to work with a savvy, ing Broker Linda Schlitt Gonexperienced realtor like myself zalez. “Adena’s cheerful, good

Adena Williams REALTOR® because I am very fast at getting the offer in.”

If you want to list your home and down size, relocate, or move into bigger place…you will want to work with the agent who is number one! Call Adena today at 772-497-4424 and she can talk to you about how the homes in your neighborhood have been selling, and explore how much your residence has gone up in value since you first bought it.

At the same time, if you are a buyer and you need a tough negotiator and savvy agent to work with, Adena is the one. Sellers and buyers both will be rewarded with a closed transaction and a smooth process.

4H ❚ SUNDAY, JULY 29, 2018 ❚ TREASURE COAST NEWSPAPERS

PEOPLE IN REAL ESTATE COLDWELL BANKER PARADISE

REAL TrendsRanks RanksAdena Adena REAL Trends Williams 58th 104thout out 221,000 Williams ofof 178,000 Realtors in Realtors in the the State State of of Florida Florida Currently ranked as the number one real estate professional with Coldwell Banker Paradise, Adena Williams has 58th in been named 104th in the State of Florida out of 178,000 221,000 agents in the state by REAL Trends.

REAL Trends, America’s Best Real Estate Professionals Rankings, sponsored by Adwerx, ranks top sales associates and teams in each state and metropolitan statistical area (MSA) by transaction sides and sales volume. To date, Adena has closed 47 homes in 2018 for Martin and St. Lucie County real estate. With the industry average being a home sold every three months, Adena sells a home every four days!

Adena is committed to providing the highest level real estate services on the East Coast of Florida and works hard for her clients with her motto being, “Let Me Earn Your Business!” “When it comes to selling real estate, Adena goes above and beyond for her clients each and every time, which is why she is so successful. In this industry, agents live by referrals, and it’s a testimony to how effective Adena is that former clients are not just loyal to her, but recommend her to

family and friends,” said Coldwell Banker Paradise co-owner and broker Linda Schlitt Gonzalez.

“Adena’s energy and marketing are just amazing,” added Martin and St. Lucie County manager, Brian Lemen, “People tell me all of the time that working with Adena made their real estate transaction a pleasure, which is a wonderful compliment in this industry. On top of that, Adena is always willing to help new agents learn the business, which is rare for a Top Producer of her caliber.”

Selling Your Home?

As your listing agent, Adena uses every tool available to successfully market your property. All listings are first placed on the company website, www.FlColdwellBanker.com. From there, the listings are syndicated to Realtor. com and approximately 550 additional websites nationally. Local print marketing includes real estate magazines and newspapers. Adena also cooperates with other brokers in the area.

This allows all qualified buyers access to the listing.

Cell: 772.473.0437

Seaward

Southeast corner 3BR,2BA with storage. Enjoy tons of sun from th Great floorplan. Ocean to river ga

$359,000

Adena Williams

Adena takes the time to understand what the buyer wants. Then, utilizing the Multiple Listing Service and additional resources, she researches properties that meet their needs and budget. Upon finding the property, Adena’s vast knowledge of the market assists the buyer in obtaining an accepted offer and closing on the property as smoothly as possible.

A recognized, leading Realtor selling homes on the Treasure Coast, Adena specializes in Palm City, Port St. Lucie, Stuart, Jensen Beach and Tradition.

If you’d like to speak with Adena today about buying or selling real estate, give her a call at 772-497-4424. Adena loves talking about real estate!

Seaward

Southeast facing 3BR,2BA unit Lovely views of palms & pool & Tennis, fitness and great b

$349,000

Seaward

South Corner 3BR,2BA unit f balconies and Ocean to River vie under building parking, 2 storage

$495,000

Atlantic Vie

Wide open river views from ever large 2BR, 2BA condo with Cov located in gated ocean to rive

Buying a Home?

Working with buyers,

$235,000 TR-2014656

STRENGTH IN NUMBERS WORLDWIDE AND LOCALLY COLDWELL BANKER® WORLDWIDE Agents 92,000+ Offices

3,100

Sales Volume Billion

$246.1

Closed Units

709,115

COLDWELL BANKER SCHMIDT FAMILY OF COMPANIES Agents 2,000+ Offices

90+

Sales Volume Billion

$3.887

Closed Units

Over 18,765

#1 Franchise Nationally

Based on Number of Offices *As of 3/2/2020

MARKETING MASTERS

360˚ MARKETING APPROACH The Coldwell Banker Global Luxury ® program offers an impressive global stage from which to

showcase your home. Coldwell Banker Property Specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.

PRINT MEDIA

DIRECT MARKETING

P U B L I C R E L AT I O N S

360°

Marketing Plan PERSONAL NETWORK

SOCIAL MEDIA

LIVE EVENTS

INTERNET MARKETING ADVANTAGE With a primary distribution network which redistributes to up to 750 real estate oriented websites, your home will reach a larger, more targeted local audience. I can showcase your home where 95% of all time is spent searching for homes: online! This tremendous exposure to the largest audience of buyers helps give your home the visibility it deserves.

YOUR LISTING

FLColdwellBanker.com ColdwellBanker.com CBGreatLakes.com CBSchmidtOhio.com CBFloridaHomes.com ColdwellBankerVI.com

MARKETING MASTERS

SOCIAL MEDIA The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under Coldwell Banker Global LuxuryÂŽ banner are among the most widely used sites today, delivering a unique perspective on the fine living and the fine homes all over the world.

112

14%

M I L L I O N

I N C R E A S E

video views on Facebook 1 and YouTube 2

in YouTube TM likes year over year

MORE THAN DOUBLED

500

Facebook post reach in the last year 1

1. Source: Facebook, 2. Source: YouTubeTM

T H O U S A N D social followers across all major social media platforms

GUIDING YOU STEP

BY STEP Selling a home is a complex process, but your Coldwell Banker® agent will guide you through it every step of the way.

STEP 1 – PRICING

• A comparative market analysis (CMA) • Review market conditions

• Review other homes on the market • Discuss your home-sale goals

• Determine the optimal listing price

STEP 2 – PREPARING

• Remove clutter and organize • Clean and make repairs

• Stage your home for sale

• Consider a home protection plan

• Complete listing documents and disclosures

STEP 3 – MARKETING

• Install distinctive Coldwell Banker® yard sign • Promote your home on the MLS

• Present your home’s listing online

• Respond promptly to buyer inquiries • Arrange showings • Hold open house

• Communicate feedback

• Market your property via email, direct mail and social media

• Provide market updates

STEP 4 – CLOSING

• Evaluate offers and negotiate best price and terms • Facilitate inspections

• Coordinate closing date, time, location and contacts • Monitor buyer financing and home appraisal • Follow up on details

• Review closing statement • Close the sale

• Provide copies of all closing documents

POSITION YOUR HOME TO SELL In real estate, knowledge is power, and your Coldwell Banker® agent is a local-market expert. By sharing current market data, trends and a comparative market analysis (CMA), they’ll help you make an informed decision about your home’s market value and ideal asking price.

FACTORS THAT IMPACT YOUR HOME’S VALUE:

• Market Conditions: the current supply (or inventory) of homes for sale, buyer demand, interest rates and availability of financing, prices of recently sold properties, economic factors and seasonal demand • Your Home’s Condition: location, age, size of the home and lot, floor plan and architectural style • The Competition: the number of similar properties for sale and their prices, condition, location and financing terms

FACTORS THAT DO NOT IMPACT YOUR HOME’S VALUE: • Original Price: what you paid for your house • Needed Proceeds: the net cash proceeds you want or need • Opinions: what friends and neighbors say your home is worth

PRICING YOUR HOME TO SELL While you and your agent will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value from the start will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.

IF THE ASKING PRICE IS: 15% Over Market Value 10% Over Market Value 5% Over Market Value Current Market Value

THE PROPERTY APPEALS TO: 20% of Buyers 30% of Buyers

50% of Buyers

95% of Buyers

THE FIRST IMPRESSION The largest number of potential buyers will view a newly listed home within the first 14 days on the market and the number will decrease as the days on the market increases. This pool of buyers includes home buyers just entering the market and, more importantly, buyers working with REALTORS® who have already seen the existing inventory and have not found a home, making them eager to make an offer.

To take advantage of this increased level of traffic and buyer interest, your property should be priced to sell at fair market value from the very start.

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HOWIN

GS

PEAK SELLING ACTIVITY

WEEK 1

WEEK 2

WEEK 3

WEEK 4

TIME ON MARKET (WEEKS)

POWERFUL AND COMPREHENSIVE MARKETING PLAN We offer one of the most powerful and comprehensive marketing programs for attracting buyers and getting homes sold. In addition to our industry-leading online strategy, we use a proven combination of traditional and cutting-edge methods to showcase your home.

MARKETING PLAN: • National Brand Advertising • Online Advertising • Social Media • Direct Print & Email Marketing • Media Relations/Public Relations • Yard Signs • MLS (Multiple Listing Service) • Professional Photography • Open Houses/Broker Opens

GLOBAL LUXURY

SM

SCHMIDT FAMILY OF COMPANIES

PARADISE

Adena Williams REALTOR® 772-497-4424 CERTIFIED LUXURY HOME MARKETING SPECIALIST

GLOBAL CONNECTIONS

POWER IN NUMBERS The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world in dozens of languages.

92,000

3,100

AFFILIATED SALES AGENTS

OFFICES

Andorra Argentina Aruba Bahamas Bermuda Canada Cayman Islands* China Colombia Costa Rica

Curaçao Cyprus Dominican Republic Egypt England France Germany Ghana Grenada India

Indonesia Ireland Italy Jamaica Malta Mexico Monaco Netherlands Panama Portugal

44 COUNTRIES & TERRITORIES

Puerto Rico Romania Singapore Spain St. Kitts/Nevis St. Martin/St. Maarten Thailand Turkey Turks & Caicos United Arab Emirates

*Cayman Islands consist of the islands of Grand Cayman, Cayman Brac, and Little Cayman. **British Virgin Islands consist of the islands of Anegada, Jost Van Dyke, Tortola, Virgin Gorda, along with additional smaller cays and private islands. ***U.S. Virgin Islands consist of the main islands of St. Croix, St. John, St. Thomas, Water Island, plus several additional small islands. As of December 31, 2018.

United States Uruguay Virgin Islands (British)** Virgin Islands (U.S.)***

A LEADER IN LUXURY

SUCCESS BY THE NUMBERS The Property Specialists aligned with the Coldwell Banker Global Luxury ÂŽ program are masters at

their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. Coldwell Banker affiliated sales agents represented:

$144.4

27,595

M I L L I O N

S I D E S

in sales each day*

2019

$1 MILLION+ transaction sides*

$1.9

M I L L I O N 2019 average sales price of

$1 MILLION+

transaction sides*

*Average daily sales. Data based on total closed and recorded buyer and seller transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell BankerÂŽ franchise system for the calendar year 2019. USD$.

GLOBAL LUXURY SALES COMPARISON 2019 VS 2018 - TOTAL UNITS SOLD

$500,000+ 2018 - 654 S C H MID T FA M I LY O F CO M PA N I E S 2019 - 766 GLOBAL LUXURY SALES COMPARISON 2 0 1 9 V S 2 0 1 8 UP - TO17% TA L U N I TS S O L D $500,000+ $1,000,000+$1,000,000+ 2018 2019

2018 131 654 2018 2019 - 161 766 UP 23% 2019

UP 17%

131 161

UP 23%

EXCEPTIONAL HOMES REQUIRE EXCEPTIONAL HOMES REQUIREMARKETING EXCEPTIONAL MARKETING EXCEPTIONAL MICHIGAN

U.S. VIRGIN ISLANDS

CBG r e at L a k e s . C o m

C o L d w e L L B a n k e r Vi. C o m

OHIO CBs C h m i d t o h i o . C o m

SCHMIDT FAMILY OF COMPANIES s C h m i d t F a m i Ly o F C o m pa n i e s . C o m

FLORIDA CBF L o r i d a h o m e s . C o m FLC o L d w e L L B a n k e r . C o m

MARKETING MASTERS

EXPANSIVE ONLINE SYNDICATION

COLDWELLBANKERLUXURY.COM

*$1,000,000+

ColdwellBanker.com automatically syndicates listings to hundreds of web partners, including the most-visited real estate websites like Zillow速, Trulia速, realtor.com速, Homes.com速 and hotpads.com.

ELITE INTERNATIONAL SYNDICATION For properties $1,000,000+, the Coldwell Banker Global Luxury ® program has partnered with some of

the world's most exclusive and high-performance real estate syndication websites to maximize the global exposure of your luxury home.

LISTHUB GLOBAL THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK The Listhub Global site automatically publishes property listings to leading real estate sites around the world, such as China's Fang, the United Kingdom's Rightmove and India's 99acres.

100 175.25 million

portals

potential buyers

60+ 16

countries

language translations

PROPERTIES $1,000,000+ ARE FEATURED ON OVER 100 INTERNATIONAL REAL ESTATE SITES Mansion Global Hebdoimmobilier Lkeria Real Estate World RentBuy Willhaben Todobrasil Imobiliaria Imot Real Estate Cambodia Kangalou Publimaison.ca Icasas CL Fang East-West Property Advisors MLS.cn Icasas Co RealcityCZ Boliga.dk Venren.com ListAProperty Egypt City 24 Estonia Housing Paradise Acheter Louer

CorseMatin Côte et Littoral Explorimmo ImmoStreet.com LaProvence LeDauphine LeJournal LeProgres MidiLibre NiceMatin SeLoger Simply-Move Surface Privee VarMatin Immopf Sz-Immo GoPlaceit Argentina GoPlaceit Chile GoPlaceit Colombia BestPropertiesOverseas. co.uk Arkadia BestPropertiesOverseas

EdenWay Homeglobally Listaproperty Global RealtyIndexer ZezoomGlobal Goplaceit - Mexico Go Placeit Peru Spiti24.gr Spitogatos.gr Tospitimou.gr XE 99acres Myhome PropertySteps Idealista.it Immobiliare RealestateJP Homsters.kz BuyRent Kenya City 24 Latvia City 24 Lithuania Immotop Wortimmo

Go853 Icasas Mx Monte-Carlo Real Estate Logicimmo.ma Mubawab Royaume-Immobilier Selektimmo ShweProperty ImmoNC Private Property Nigeria Zameen Hausples ipropertyPH MyPropertyPH PerSquare Domy MorizonPl Oferty Idealista.pt Kamicasa Portugal Magazinul De Case

Domofond SenegalCity Imovina Reality Slovakia PersquareCoZa Private Property South Africa Globaliza Idealista Kamicasa Spain Pisos Bostadsportal.se ImmostreetCH Dar Property ThailandProperty ThailandPropertyGate Sokna Emlaktown MestoUa Bayut ListAProperty UAE RightMove The House Shop

COLDWELL BANKER GLOBAL LUXURY PRESTIGIOUS ONLINE ADVERTISING As part of the Coldwell Banker Real Estate commitment to Extensively Market Luxury Homes to the World, we have partnered with these prestigious Worldwide Luxury Websites to promote your property Every Day until it is SOLD. Below is a sampling of the costs to be featured on these sites for a six month period. Rates were surveyed January 2019 for a 6 month placement on these national/international websites.

Coldwellbankerluxury.com* • The Coldwell Banker Real Estate “Luxury Only Website” *No charge per listing agreement.

TYPICAL COST OF A 6 MONTH New York Times Unique Homes The Wall Street Journal The Robb Report

RUN $ 990 $ 295 $1,050 $3,790

TOTAL VALUE

$6,125

We take Luxury Marketing Seriously!

Your luxury property deserves Premium exposure worldwide!

GLOBAL LUXURY

SM

PARADISE

Michigan | Ohio | Florida | U.S. Virgin Islands

WORLD LEADER in LUXURY HOME SALES Last Year GLOBAL LUXURY Highlights • $148.6 million in sales each day • 28,746 – 2017 $1 million+ transaction sides • $1.9 million – 2017 average sales price of $1 million+ transaction sides

MARKETING MASTERS

HOMES & ESTATES There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home - all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury® program.

Distributed four times a year and paired with two leading publications, Unique Homes and The Wall Street Journal, Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.

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