THE PROBLEM
Christianity is in decline.
The avenues are limited for people to learn about Jesus, build meaningful mentoring and discipleship relationships, stay rooted in the Bible, and acquire content to help them in their faith-journey. All the while, CBMC has sought to leverage and freely share powerful tools and resources through our Marketplace Ambassador Advancement Platform. These digital resources are rich in content to help people discover Jesus and develop in their faith. The problem we face is that our tools have not kept pace with today’s technology, platform, or style. We know this has a direct impact on younger generations who are digitally native. They will not engage using an antiquated platform.
It’s now or never!
“We’ve all had a Bible in our hands, but having someone to talk to about the Scriptures is a whole different story.”
Connect with brothers like never before with CBMC’s new Operation Timothy Global. All new site. All new Interface. All new experience. The only thing is... we need your help to complete it. CBMC’s new content delivery platform will be our way to reach the new generation with the Gospel in a powerful and engaging format that suits today’s discerning and tech-savvy audience.
Without Change, irrelevance is inevitable. “Church is not
With the decline of the Christian worldview, the decline in church
relevant to me
engagement, and the statistical numbers of men and women failing
personally.”
in every conceivable way, it truly is now or never. We need to make it
“I find God elsewhere.”
as easy as possible for people to access the good news about Jesus. The spiritual landscape is changing. •
90% of boys who are raised in church will abandon it by their 20th birthday. Most will never return. Generations of young men might be lost.
“I can teach
•
myself what I need to know.”
6% of Millennials in the United States population, both men and women, have a biblical worldview (15 million people). This is a dramatic decline.
•
Younger generations, including Millennials and Generation Z have 37% lower receptivity and alignment to a biblical worldview than Boomers.
The marketplace is shifting. •
10,000 Baby Boomers retire every day.
•
The generation known as the Millennials is the largest group in the marketplace with Generation Z quickly emerging in the workforce.
(Barna Research, August 9th, 2020 -- https://www.barna.com/research/five-themes-to-frame-next-gen-discipleship/)
We live in a world that is almost completely digital. •
Younger generations can’t think of a time where there wasn’t a screen involved in their upbringing.
•
Millennials and Generation Z are both “digitally” native, meaning they were raised in an age of digital technology where computers were always a part of their experience.
CONNECT
How we learn and access information has changed. •
The modern learner seeks easy-to-access, relevant, contextual
GROW
content as needed. •
They value ease of navigation and access as high as quality.
•
96% use their phones to search in moments of need.
•
While 41% learn sitting at a desk, 56% learn on the fly at the
DISCIPLE MENTOR
point of need. •
Mobile technology is dominant.
•
Global smartphone users increased by 49.89% in 2017-2022.
•
By 2025, 72% of all internet users will solely use smartphones to access the web.
•
Today’s world is moving to a mobile-first mentality.
GIVE
THE OPPORTUNITY “CBMC has taught me
CBMC is suited to meet the needs of modern learners who are
the Kingdom impact
spiritually inquisitive. We can address the challenge of leveraging
I can have within my
mobile-first technology to deliver the message of Jesus in ways
business. It has given me an opportunity to bring my business and personal challenges to a group of men who have pointed me back to Biblical principles, prayed over me and interceded for me. This group has challenged and encouraged me to live a life on mission with Jesus Christ.”
that accommodate a global audience of digital learners. CBMC holds 93 years of experience, sharing faith and discipling marketplace leaders. Our evangelism and discipleship tools serve a bigger and broader audience, too. Men and women across the globe, churches, and organizations use our tools to present Jesus and develop leaders. Our methods are proven and tested. We are committed to reaching the existing and nextgeneration with an elegant, mobile-first platform that serves the world, with multiple languages. This is “in our lane.” It is what we do!
OUR PROVEN TOOLS INCLUDE:
Operation Timothy
LivingProof Adventure
Becoming A Spiritual Reproducer
Attributes of a Marketplace Ambassador
While CBMC is officially in 98 countries, over 45,000 individuals, across 148 countries, have registered in our current platform to access evangelism and discipleship tools. Utilization is growing! •
Users have accessed 200,000 video plays of evangelism and discipleship content.
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Over 1,600 leaders have discipled over 3,500 individuals in over 70,000 Operation Timothy evangelism and discipleship sessions.
•
During 2023, 34% of the Operation Timothy sessions were accessed on a mobile device. This is a 50% increase over last year.
What could our impact be if we act now and position CBMC for growth through an enhanced mobile-first platform that serves the world?
A Mobile & Global Solution The stakes have never been higher. We need to raise funds to enhance the digital user experience of CBMC - to help people across the globe discover and pursue Jesus. In a fast paced, ever-changing digital landscape, CBMC vows to stay ahead. As we speak, we are developing a “mobile-first” approach to delivering evangelism and discipleship tools for the world. We are taking CBMC’s proven tools and formatting them for accessibility when it comes to younger generations and the world!
1
The scope of the project includes two critical and timely components: Building a CBMC national website and scalable multi-site eco-system to support local ministry. •
For CBMC, our website is the primary gateway and first-impression for visitors.
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Through an enhanced web engine solution, we will facilitate a journey that guides someone towards becoming an engaged participant in exploring faith, spiritual growth, and one-on-one discipleship.
•
With a powerful web engine, that is paired with our content delivery platform, access to life changing tools and discipleship will increase.
2
Upgrading our digital delivery of evangelism and discipleship tools. •
We are upgrading and enhancing our current content delivery platform, so it is mobile-first. This will improve the facilitation of one-on- one interactive discipleship, which is at the core of CBMC.
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Our enhanced platform will be the delivery solution to ensure our tools are easy to access for the modern learner.
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Specifically, for CBMC this platform will generate metrics we can track against our 2030 vision to 10X our impact around the globe.
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We will measure everything possible to understand our rate of effectiveness and understand how to adjust our strategy to increase impact.
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We will continue to freely offer our technology platform to the world, to churches, like-minded organizations and to anyone who is sold out to evangelism and discipling!
“CBMC allows me with the opportunity to build relationships with other believers. This is critical to me as a man of faith. It is a blessing to me to learn, discuss and improve together in our community as Christians, in different areas of our lives.”
Budget Breakdown •
Building Phase for Content Delivery Platform — $652,000
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First Year’s Platform Support — $78,000
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Web Development — $125,000
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CBMC Fundraising and Administrative Support — $45,000
•
Launch/ Post Launch Marketing — $45,000
Total Campaign Cost — $945,000
It’s Now or Never… Join Us It’s now or never to reach generations that are searching for hope across the world. Our enhancements and upgrades will position CBMC as a contributor to the collective work of spreading the gospel and helping people grow in their faith around the world.
“I’ve been praying for a way to engage with other Christians, but just haven’t found a good outlet since my church had to shut its doors after Covid.”
It’s been tough for Christians to connect on a regular basis in their daily lives with like-minded believers. CBMC has the people, the legacy, and the tools to connect, but they desperately need to be revamped. That’s were you come in. You’re involvement is a direct answer to prayer.
Some say we are a generation away from being a completely secular society. We say,
“NOT ON OUR WATCH.” Please join CBMC in the effort to make the message of Christ accessible and relevant to future generations now entering the marketplace, and to exponentially multiply Christian leaders, godly employees, and God’s love around the globe.
P.O. Box 8009 Chattanooga, TN 37414-0009 800.566.CBMC (2262) 423.698.4444
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