ANNUAL CONFERENCE MAY 12-14, 2026
LA JOLLA, CA
HILTON LA JOLLA TORREY PINES
HOPE TO SEE YOU IN LA JOLLA
ASA brings together wholesalers, suppliers, and manufacturers’ representatives from Alaska, Arizona, California, Hawai‘i, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Wyoming in the expanded ASA West region. With more than 50 ASA member distributor firms operating hundreds of branch locations, the region includes some of the most progressive firms in the PHCP-PVF industry.
The 2026 ASA West Summit in La Jolla, California, is a great opportunity for leaders and their teams to gather, network, learn, and share best practices in a picturesque setting. We hope you will attend and bring key team members who may not typically attend other industry events to experience the strong program we’ve put together.
See you in La Jolla.
MATT LAIOLO
2026 ASA West Advisory Council Chairman Rubenstein Supply Oakland, California
SPONSORSHIP OPPORTUNITIES
SPONSOR THE ASA WEST SUMMIT
Interested in sponsoring the ASA West Summit? Contact ASA’s MIKE MIAZGA at mmiazga@asa.net or 630-229-7736.
WHAT’S IN IT FOR ME?
• Learn what’s happening in local and regional markets.
• Gain insight and great ideas on critical, relevant issues facing the industry.
• Establish strong networking ties throughout the region.
• Important takeaways on leadership and sales strategies that can be immediately implemented in attendees’ businesses.
• The place for wholesalers, suppliers and manufacturers’ reps from 11 Western states to gather to network and share best practices.
OPTIONAL EVENT
THURSDAY, MAY 14
ASA WEST SUMMIT OPEN GOLF OUTING
COST: $520 Per Golfer
(Incl. Greens Fee, Boxed Lunch and Sleeve of Golf Balls)
TORREY PINES SOUTH COURSE
LA JOLLA, CALIFORNIA
(Separate registration fee required)
Attendees responsible for transportation to and from the Hilton. The course is walkable from the hotel.
6 a.m.: Breakfast at Hilton for Golfers and Departing Attendees
6:30 a.m.: Check-in/Groups Assigned at Torrey Pines
7 a.m.: Shotgun Start (Scramble Format)
1 p.m.: Estimated Return to Hilton La Jolla
WEST SUMMIT
20 26
REGISTER TODAY
ASA MEMBER RATES:
Per Employee: $650
Spouse/Guest Rate - $450
NON-MEMBER RATES:
Per Person - $1,300
Spouse/Guest Rate - $900
ASA WEST SUMMIT OPEN GOLF OUTING:
$520 Additional Per Registrant, Includes Greens Fees, Boxed Lunch and Sleeve of Golf Balls.
QUESTIONS:
info@asa.net or call 630-467-0000
CANCELLATION POLICY:
Written cancellations received on/by May 1, 2026, will receive a 100% refund. No refunds will be issued after May 1, 2026. Please email accounting@asa.net to make a cancellation request.
SUBSTITUTION REQUESTS:
WSubstitution requests should be received no later than May 1, 2026. Please email info@asa.net to make a substitution request. Any substitutions received after May 1, 2026 may incur an administrative fee.
ACCOMMODATIONS:
Hilton La Jolla Torrey Pines 10950 N Torrey Pines Rd, La Jolla, California 92037
RATE: $269 plus $36 resort fee, plus tax per night.
Room reservation information will be included in the registration confirmation email. You must be registered to attend to book a room in the official ASA West room block.
NOTE: Guest rooms have been contracted for the nights of Tuesday, May 12 and Wednesday, May 13. If you need additional nights outside of that timeframe, please contact the hotel to make reservations.
SCAN TO REGISTER
WEST SUMMIT
TUESDAY, MAY 12
20 26
SCHEDULE OF EVENTS
1 p.m. – 5:30 p.m. - REGISTRATION OPEN
2:30 p.m. – 3:30 p.m. - ASA CENTRAL ADVISORY COUNCIL MEETING (Invitation Only)
6 p.m. – 8 p.m. - NETWORKING OPENING NIGHT BASH
USS MIDWAY, SAN DIEGO
Conference attendees will enjoy a networking dinner on the USS Midway, the longest-serving aircraft carrier in the 20th century. Built in only 17 months, Midway was named after the Battle of Midway of June 1942.
NOTE: Roundtrip transportation from the Hilton to the USS Midway will be provided.
WEDNESDAY, MAY 13
8 a.m. – 8:45 a.m. - NETWORKING BREAKFAST
8:45 a.m. – 10:15 a.m. - ASA UPDATE/EDUCATION SESSION
ASA West Summit attendees will hear from 2026 ASA President Kip Miller of Eastern Industrial Supplies, who will give an update on the state of the association and industry activities.
WEST SUMMIT 2026 | SCHEDULE OF EVENTS
WEDNESDAY, MAY 13
Win Mondays
Speaker: Paul Epstein
Former NFL and NBA chief sales executive, now award-winning speaker Paul Epstein was named one of SUCCESS magazine’s top thought-leaders that get results. When not on stage, Paul advises leaders and sales teams that share a mission to implement the WIN MONDAY™ playbook and scale their own version of a championship culture.
Paul is also a 2x bestselling author of The Power of Playing Offense and Better Decisions Faster. Paul will talk to ASA West Summit attendees about playing offense in defensive environments, how to win customers, making better decisions faster and scaling a championship culture.
10:30 a.m. – 11:45 a.m. - EDUCATION SESSION
Workshop: AI DIY: Steps to Creating AI As a Core Competency in Your Organization
Speaker: Graham Walker
Graham Walker is a sales-focused strategist connecting SaaS solutions, practical artificial intelligence applications, and marketing to drive revenue through innovation. During this workshop you will learn what agentic AI automation is and why it is changing the future of work, why it’s not as hard as you might think to develop or hire AI talent, plus attendees will see the live build out of an AI app.
12 p.m. – 1:30 p.m. - NETWORKING LUNCH/ASA UPDATES
1:45 p.m. – 3 p.m. - BEST PRACTICES ROUNDTABLE SESSIONS
WEST SUMMIT 2026 | SCHEDULE OF EVENTS
WEDNESDAY, MAY 13
3:15 p.m. – 4:30 p.m. - KEYNOTE SESSION
How to Overcome Obstacles to Reach Your Greatest Potential
Speaker: Lt Col Dan Rooney
Lt Col Dan Rooney is a force for good — a highly decorated F-16 fighter pilot with three combat tours in Iraq and the founder and CEO of Folds of Honor, a nonprofit that provides educational scholarships to the spouses and children of fallen or disabled military service members and first responders. Dan will talk to ASA West Summit attendees about a daily pathway for clarity of purpose, fulfillment and pressing through life storms.
6 p.m. - WHOLESALER/SUPPLIER/REP
NETWORKING DINNERS (on Own)
Wednesday night is open for ASA West Summit attendee hospitality. Enjoy an evening of networking and camaraderie around the La Jolla/San Diego area with fellow ASA West wholesalers, suppliers and reps.
THURSDAY, MAY 14
6 a.m.: Breakfast
Available for departing attendees and golfers.
6:30 a.m.-1 p.m.: Torrey Pines South Course
La Jolla, California
LA JOLLA, CALIFORNIA
The ASA West Summit is the association’s mega region representing leading wholesalers in the western states of AK, AZ, CA, HI, ID, MT, NV, OR, UT, WA and WY. Along with suppliers and rep firms from throughout the region, the ASA West Summit is a successful and sustainable yearly forum for education, peer networking and sharing of best practices.