One industry, one association and one voice

ASA has been driven for more than a decade by our vision of being the unified voice that drives the success of the PHCP and PVF supply chain.

For the past 15-plus years, we have invested more than $6.7 million across our four value areas of advocacy, operational excellence, embracing the future and workforce development to expand the value of being a member in our association, and building both the brand and voice of ASA as the industry leader.

We think we have done a great job of creating an association the industry can rally around.

In a recent member satisfaction survey, 98% of respondents find being an ASA member valuable. And more than 80% believe we are doing an excellent job. That’s confirmation of what we have been thinking, and it’s a testament to the hundreds of volunteer leaders working hard to build a vital national trade association.

While we are doing a great job, it’s not time to pat ourselves on the back — there is room for improvement. Fifty percent of members actively use ASA University for training — and 50% do not. Sixty-one percent of our members are aware of ASA’s PROJECT TALENT careers recruitment platform, but 39% still are not aware of what we have to offer.

Sixteen percent of respondents to the survey have used PROJECT TALENT career recruitment tools. To recruit 100,000 new workers to this industry, we need all our members engaged in recruiting.

Fifty percent of members either did not know about our Vitality Assessment Tool or didn’t know enough about it. This confidential self-assessment helps members navigate their companies to gain greater success in the future. Take a look at the article in this issue by New Edge CEO Pam Henderson on how members can equip their companies for future growth and then determine if it’s time for your firm and senior teams to take this assessment.

On the benchmarking front, 76% of members use our ASA Business Intelligence platform, with the monthly economic report being utilized by 70% of the members. In fact, ASA’s business intelligence programs have become the No. 1 value area of the association.

Eighty percent of members have a favorable opinion of ASA’s advocacy efforts — another robust number. More members are recognizing the role of advocacy, but far too few members support our Political Action Committee that is vital to gaining greater success in the future. We need to do better here as well.

While communication has improved through our Insights weekly eNewsletter to members, social media, e-blasts and this ASA Review publication, there’s still not enough awareness of all that ASA offers.

We will work harder to do a better job of communicating all that ASA is doing to achieve our mission and to build one industry, one association and one voice to protect our industry.

Michael Adelizzi, CEO

New association website provides critical link to engage the industry

ASA recently debuted its brand-new website at www.asa.net

The enhanced site provides an overall better user experience with better ease of navigation, and builds on the association’s unrelenting commitment to offer its members programs and initiatives that will best help compete in an ever-changing business climate.

Visitors to www.asa.net are able to access valuable information on the homepage, such as upcoming events, industry news and career recruitment tools.

The new site, created by ASA Director of Marketing and Communications Abby Zastrow, is visually appealing, impactful, engaging, user-friendly and encourages visitors to spend time exploring.

“Having this exciting, new website will take on greater importance for ASA and our industry, especially into the future,” ASA CEO Mike Adelizzi said. “The new website better reflects our brand, our mission and tells a clear story of who we are as an organization, and what value we provide to people in the industry, as well as visitors from outside our industry. The new ASA website will become a source to learn about continuing education opportunities, gain insight about industry issues and economic trends, and access news about upcoming industry events.”

Visitors will experience an overall better registration/checkout experience for all ASA products, services and events.

The new, updated look provides the best reflection of ASA as the industry’s only national trade association, helping membership grow and members to feel even prouder to be a part of ASA.

“It is our hope that with news and social media updates each day, a check in on asa.net is worth a few minutes of our members’ time every week, and it will grow to become the focal point of our industry as a place to go to be informed,” Adelizzi said.

ASA Weekly Newsletter

ASA’s Insights weekly e-newsletter is another free benefit that helps keep ASA members updated on association happenings, as well as other important industry news, trends and best practices. To sign up, email info@asa.net.