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INNOVATION SUMMIT 2024

THE WESTIN O’HARE SEPTEMBER 25-26, 2024 ROSEMONT, IL

JOIN US 2024 INNOVATION SUMMIT Technology and its impact on how we compete and run our businesses is changing at an incredible rate. ASA members have a unique ability to be able to leverage these emerging technologies such as AI if they have a clear understanding of what is coming at them. The ASA Innovation Summit is designed to give attendees an out of the box look at the future, what change is coming and how it can be put to use in the PHCP & PVF Industry and by your companies. A highlight of the conference is our keynote speaker, Jeremy Gutsche, MBA, CFA, is a New York Times bestselling author, award-winning innovation expert, “one of the most sought-after keynote speakers on the planet” (The Sun Newspaper), and CEO of Trend Hunter AI - the world’s #1 trend firm and innovation consultancy with over 3.5 Billion views and 10,000 projects completed. Trend Hunter is also the host of Future Festival, FuturistU, InnovationStrategy.com and The Innovation Assessment. His team and AI machine is relied on by 1,000+ brands, billionaires, CEOs and world leaders to make innovation and change happen, including Google, Sony, Disney, Pfizer, Starbucks, Coca-Cola, IBM and Adidas. He’s even helped NASA prototype the Journey to Mars and advised NASA HQ on how to make AI happen. We are thrilled to have Jeremy kick-off the Summit…. you won’t want to miss this. Whether you have started down this road of AI and Innovation or just trying to figure out how it can apply to your future, you and your key team members need to attend this one of a kind event. Don’t miss this unique opportunity to challenge yourself and your team to apply scenario planning to your company from some of the brightest future thinkers. Space will be limited so sign up today.

MICHAEL ADELIZZI, CEO AMERICAN SUPPLY ASSOCIATION

SCHEDULE AT A GLANCE: WEDNESDAY, SEPTEMBER 25, 2024 7:00AM REGISTRATION OPEN 7:30AM – 8:00AM NETWORKING BREAKFAST 8:00AM - 9:30AM GENERAL KEYNOTE SESSION: CREATE THE FUTURE 9:30AM - 9:45AM BREAK 10:00AM - 11:30AM - SCENARIO THINKING WORKSHOP 12:00 NOON – 1:00PM NETWORKING LUNCH 1:00PM – 2:30PM DATA GOVERNANCE & CYBER SECURITY PANEL DISCUSSION 2:30PM – 3:00PM BREAK 3:00PM - 4:30 PM NO EXCUSES INNOVATION 6:00 P.M. - 7:00 P.M. NETWORKING RECEPTION (DINNER ON YOUR OWN)

THURSDAY, SEPTEMBER 26, 2024 7:30AM – 8:30AM NETWORKING BREAKFAST 8:30AM - 10:00AM SEE THE FUTURE TO BE THE FUTURE 11:30AM INNOVATION SUMMIT WRAP-UP

NO-EXCUSES INNOVATION STRATEGIES FOR SMALL & MEDIUM SIZED MATURE ENTERPRISES BRUCE VOJAK BREAKTHROUGH INNOVATION ADVISORS The case for innovation and a clear, targeted strategy for planning and implementation that will help small and medium-sized mature enterprises (SMMEs) thrive through reinvention and renewal. In contrast to large companies, SMMEs are on their own to win or lose in the marketplace. They may lack the relative economies of scale and scope, available to large companies, to understand and invest in innovation. Often they are in a position of sustained disadvantage with no perceived path of renewal. As SMMEs approach maturity, it is common for them to choose to only maintain what they believe to be the safety of maturity attained rather than to opt for a strategy that also includes constant reinvention and renewal. But as Bruce Vojak, founded Breakthrough Innovation Advisors, would argue, this path of seemingly least risk and least resistance can be the most detrimental to the company in the long run. The real risk is to not innovate! In this session, Bruce will be discussing his most recent, No Excuses Innovation - Strategies for Small and Medium Sized mature enterprises. In his talk, Bruce will define and make the case for necessity for innovation. He covers essential frameworks and tools utilized like design thinking, emotional design, and various forms of project management. Finally, Bruce will highlight the crucial role of the innovator and the unique support required to manage those individuals to success.

PANEL DISCUSSION DATA GOVERNANCE & CYBER SECURITY HOW BUSINESS LEADERS ARE PROTECTING THEIR COMPANIES

SECURITY

The cyber threat landscape has never been more concerning to business leaders. According to Accenture’s Cybercrime study, nearly 43% of cyber-attacks on small businesses, only 14% are prepared to face such an attack. According to the Identity Theft Resource Center, nearly three-quarters (73%) of US small business owners reported a cyber-attack over the past year, with employee and customer data most likely to be targeted in data breaches. 82% of ransomware attacks in 2021 were against companies with fewer than 1,000 employees and this trend is expanding. Cybersecurity breaches have become alarmingly common, and the threats are growing as we become increasingly reliant on cloud-based computing and other online innovations. While tools to prevent such incidents have become more sophisticated, so have the methods of the hackers. In this session, leading supply chain firms will discuss how they are managing cyber attacks to their company’s and employee data including efforts such as securing networks, enable multi-factor authentication, monitor and manage Cloud Service Provider (CSP) and other ways to protect their organizations, employees and customers. Topics include: • Current trends in cybersecurity • Lessons learned from cyber attacks • Cybersecurity do’s and dont’s from the trenches

WHAT’S THE BUZZ? “THE LONG-TERM SUCCESS of many of the businesses in our industry will be dependent on their ability to build Innovation strategies and tactics now. Executing those strategies and tactics will be critical as we face new competitive threats that will force us to be more efficient, more nimble, and more Innovative than ever before.” Katie Poehling Seymour President & CEO First Supply

SEE THE FUTURE BE THE FUTURE IMPLICATIONS FOR DISTRIBUTORS AND MANUFACTURERS MARGARET REGAN PRESIDENT & CEO FUTUREWORK INSTITUTE Take a visual journey into the future with futurist, Margaret Regan, President & CEO of The FutureWork Institute, to see how the world will change over the next 10 years? What does our Futures research tell us about the Game Changers that will impact our work and our life in 2030? What will distribution look like with the emergence of Artificial Intelligence, Virtual/Augmented Reality, the Metaverse, Chat GPT, DALL-E2, etc. In an increasingly divided country, how will we handle Multicultural and Purpose-Driven Marketing with attacks coming from both sides? As Millennials, GenZs and GenAlphas become the majority, what will attract them to our products and services? This interactive multimedia presentation, including a trip into virtual reality, will focus on current marketing challenges and opportunities and what you need to do to see the future so you can embrace the future in a VUCA world.

WHY SHOULD YOU ATTEND? 1. Current business models are at risk of being disrupted and innovation is important to their growth strategy. 2. Future business success is extremely dependent on innovation. 3. Enhancing customer multi-factor experience, driving revenue growth, and developing new products and services are top drivers for innovation. 4. More Executives are designating innovation leader roles within their firms. 5. High-growth companies plan to invest in technologies that lead to higher rates of innovation. 6. Innovation leaders expect AI to have the highest impact on businesses in the next 3 – 5 years. 7. Everyone wants to learn more and identify how their firms can benefit!

CREATE THE FUTURE TACTICS FOR DISRUPTIVE THINKING CREATE THE FUTURE JEREMY GUTSCHE TREND HUNTERS FOUNDER AND CEO

In this an exciting and highly-visual kick-off keynote session, Jeremy Gutsche guides you through disruptive thinking, innovation, and change, and how business leaders can understand and take advantage of innovation. This session will be paired with The Innovation Handbook, an updated version of the award-winning book, Exploiting Chaos. The 360-page bestseller is loaded with the same tactics, tools, and frameworks that Gutsche’s team uses to accelerate 700 of the world’s most powerful brands, billionaires, CEOs and NASA. In short, you are capable of much more than you think, and our current period of chaos in presenting you with a unique window of opportunity. Millions of businesses have already been disrupted, many more are about to fail, and yet, new consumer needs are creating an opportunity that could reshape your future.

FOLLOW UP WORKSHOP SCENARIO THINKING: MAPPING OUT YOUR FUTURE Your Future Nowadays, decision-making has become far more complex than ever before, taking place in a fast changing, highly uncertain information-driven environment where values, behaviors, and social structures are no longer as stable and predictable as they were. The complexity of the environment undermines our ability to understand what the future will look like. Traditional planning and forecasting practices on their own are not enough to serve our needs in getting the insights and answers to the future. In this round table session, Jeremy Gutsche will follow up his presentation during the General Session and lead discussion groups in Industry Scenario Thinking to prepare your team for the future.

WHAT’S THE BUZZ? “NEVER BEFORE HAS INNOVATION BEEN MORE CRITICAL to our industry as it is today. I hope that our members and potential sponsors take full advantage of the ASA’s Innovation Summit.” John Gillespie Senior Account Executive ATS Software ASA Embracing the Future Strategic Council Chairman

REGISTRATION FEE: $895 $995 After 04/01/24 SCAN THE CODE REGISTER TODAY!

HOTEL INFORMATION: THE WESTIN O’HARE 6100 N. RIVER ROAD, ROSEMONT, IL GROUP RATE $209

QUESTIONS? INFO@ASA.NET OR CALL (630)467-0000

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