ASA Supplier Partner Brochure by American Supply Association

SPONSORSHIPS FOR BRAND SUCCESS Taking Your Membership to the Next Level

An Important Message from Michael Adelizzi, CEO I would like to personally invite you to deepen your relationship with ASA to build your brand. You work hard and invest heavily to build your company’s brand to our industry’s distributors. ASA is the only national trade association representing leading distributors. Our distributors value the support from our manufacturer members that enable ASA to deliver the quality programs they need to compete and win the future. For more than a decade, many of our manufacturer members have valued our unique sponsorships that has given them a winning edge. It All Comes Down To Two Words: Supplier Partner. As a valued manufacturer member of ASA, we hope that you will consider stepping up and becoming an ASA Supplier Partner. A Supplier Partner blends a 12-month-long effort of marketing for your brand through various media outlets, as well as enjoying special promotion benefits in conjunction with ASA live and virtual events.. Everything in our Supplier Partner program is designed to help your company stand out to the nation’s largest distributors. Many of your fellow manufacturers have enjoyed being a Supplier Partner, and most have been long-time partners. We invite you to join us. A Supplier Partner gains valuable benefits for your brand, and here are three from my point of view: 1. Your brand is seen in highly viewed association and media communications, as well as enjoying the benefit of enjoying special recognition at our exciting in-person and virtual events. 2. Your brand is recognized as supporting the many valuable association programs that support your own customers. 3. As a Partner, you demonstrate commitment with your distributor customers toward building a strong future together. In this brochure, you will learn about all the benefits the ASA Supplier Partner program offers your company. Pay particular attention to our value chart that spells out the different benefit levels of the Supplier Partner program. Then, call us today to see what level works best for you. And remember, these sponsorships are only available to ASA members, so if you’re not with us yet, join us! Thank you, and on behalf of ASA, we look forward to working with you on taking your membership to the next level. Sincerely, Michael Adelizzi, CEO

The ASA Supplier Partner Program

Come join us! Becoming an ASA Supplier Partner gives your brand a boost with a growing, engaged industry. At any level you decide to participate in, this program delivers year-round results!

365

Being an ASA Supplier Partner is a 365-day-a-year marketing/promotional program that puts your company’s brand out at the forefront of the PHCP-PVF supply chain.

150

Year-round exposure to market-leading PHCP-PVF distributors that appear in the annual Supply House Times Premier 150 distributor rankings, including all the national distribution firms.

$14B

Estimated combined annual sales generated by ASA distributors that attend yearly NETWORK events and participate in the popular wholesaler-distributor and vendor conference appointments at NETWORK.

Support the only national trade association and the development of its vital programs and initiatives that support and protect wholesale-distribution and the PHCP-PVF supply chain as a whole.

Reasons to Become an ASA Supplier Partner

Stand apart as an industry leader! Be recognized as a driver in the PHCP-PVF industry.

Become an ASA Supplier Partner by filling out the application form on the back page. Dalyn Cantrell, Sr. Director of National Accounts and Residential Sales, Viega “The biggest and best in the industry come together within the ASA network. As an ASA Supplier Partner, you benefit from ASA’s vast library of industry resources, plus you have the opportunity to grow your company brand with ASA’s distributor members. ASA provides its members with resources for education and training, research and development, HR advice, plus many other business-related resources. I appreciate that they think outside the box, listen to their membership and truly invest in the success of their members and vendor partners.”

The best way to build your brand’s success!

ASA Supplier Partners Become Powerful Brand Builders Through These Great Benefits ASA Supplier Partners enjoy a wide range of benefits that help push their brands to the forefront. Here’s just a taste of what you can tap into based on your level of participation.

ASA Insights Weekly ASA e-newsletter reaches more than 13,000 industry stakeholders. PVF Outlook Monthly 50,000-circulation e-newsletter mainly targeted at industrial and mechanical PVF end users. PB Outlook Monthly 20,000 circulation e-newsletter mainly targeted to end users in the PHCP supply chain. ASA Town Hall Interview Series Video roundtable discussions with top industry executives from across the supply chain. The ASA Open Mike Podcast New in 2021, Mike Miazga interviews movers and shakers in the PHCP-PVF supply chain and beyond. ASA Economic Podcast ASA Chief Economist Dr. Chris Kuehl’s weekly podcast provides 5-10-minute quick economic updates. ASA Webinar Series This robust platform brings important educational sessions to ASA members. Supply House Times: Official Publication of ASA ASA’s longtime official publication reaches more than 93,000 individuals monthly through its various platforms, including newsletters focused on the bath and kitchen, and radiant and hydronics segments.

Don’t wait another day! Joe Maiale, Vice President – Wholesale Sales, Emerson Commercial and Residential Solutions “ASA is an invaluable association that not only serves as a first-rate platform for industry networking, but also prioritizes the needs of the industry including, education, business intelligence and advocacy. InSinkErator takes great pride in our active engagement and membership with ASA, and strongly supports its commitment to industry stewardship.”

630.467.0000/press 4 | partners@asa.net

BRONZE $7,500

Beginner Partner

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SILVER $15,000

Intermediate Partner

GOLD $30,000

Advanced Partner

2 comp vendor add-ons during annual 1 comp vendor add-on during annual NETWORK (Choice of conference NETWORK (Choice of conference appointment table, recognition at appointment table, recognition at Plumbing Open House or IPD Open House) Plumbing Open House or IPD Open House)

PLATINUM $50,000

Excellence Partner 3 comp vendor add-ons during annual NETWORK (Conference appointment table, recognition at Plumbing and IPD Open Houses)

1 comp registration for annual NETWORK

2 comp registrations for annual NETWORK

4 comp registrations for annual NETWORK

8 comp registrations for annual NETWORK

Company logo periodically displayed in ASA News section of Supply House Times magazine*

Receives earliest access to NETWORK Receives earliest access to NETWORK Receives priority access to NETWORK Receives priority access to NETWORK Wholesaler-Distributor & Vendor conference Wholesaler-Distributor & Vendor conference Wholesaler-Distributor & Vendor conference Wholesaler-Distributor & Vendor conference appointment scheduling software appointment scheduling software appointment scheduling software appointment scheduling software Company logo in annual NETWORK brochure Company logo in annual NETWORK brochure Company logo in annual NETWORK brochure Company logo in annual NETWORK brochure Company logo periodically displayed in PB and PVF Outlook e-newsletters*

Company logo periodically displayed in PB and PVF Outlook e-newsletters*

Company logo and link to website displayed on homepage of asa.net

Logo displayed at all ASA-produced events (in-person and virtual)

Company logo included in all promotional material for annual NETWORK where supplier partners are listed

Company logo in multiple issues of ASA Insights e-newsletter*

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“Brought to You By” rights to one annual NETWORK session

Naming rights to one annual ASA event

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Company message included in annual electronic NETWORK brochure

Company message included in annual NETWORK brochure

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Opportunity to present one educational webinar during the calendar year

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Feature in ASA News section of Supply House Times magazine*

* Logo placement in magazines, email communications, and at ASA events are at ASA’s discretion. Special Content conditions apply to annual NETWORK brochure, Supply House Times magazine, and other publications.

SUPPLIER PARTNERSHIP APPLICATION For ASA Members Only. Invest in ASA to ADVANCE Your Opportunity. We believe in the endeavors and goals of ASA being the voice of the PHCP–PVF industry. For that reason, we would like to invest by becoming a sponsor to fund ASA’s goals.  Our Supplier Partnership commitment at _____________________________ level is enclosed, payable to ASA and we have read and understand the sponsorship terms to the right.  Please send me an invoice to confirm my Supplier Partnership at _____________________________ level.

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Please Fax, Scan & Email, or Mail — ASA S UPPLIER P ARTNERSHIP 1200 N. Arlington Heights Road #150 Itasca, IL 60143 P 6 30 .46 7.00 00 / press 4 F 630. 467.0 001 W ASA.net E partners@AS A.net

Supplier Partnerships provide ASA additional support to build industry events offered throughout the year, important programs that support our members’ interests and activities that highlight the annual NETWORK event. Your commitment to the industry’s success is greatly appreciated. © American Supply Association. All Rights Reserved.

Sponsorship Agreement Terms SPONSOR RECOGNITION Company will be recognized as an ASA Supplier Partner, consistent with “qualified sponsorship” rules set forth in the Internal Revenue Code and the Treasury regulations thereunder. The placement, form, content, appearance and all other aspects of the identification and acknowledgment set forth in this provision shall be determined by ASA in its sole discretion. The parties agree that any use, acknowledgment or recognition of Company in ASA publications shall be in the sole discretion of ASA. It is understood that such recognition shall not include general advertising information such as messages containing qualitative or comparative language, price information, indications of savings or value, endorsements, or inducements to purchase, sell, or use the Company’s products or services. Such sponsor recognition shall be based upon the level (Platinum, Gold, Silver, Bronze) selected by the Company as listed in the current ASA Supplier Partnership brochure. ACKNOWLEDGMENT Company acknowledges and agrees that the recognition and sponsorship activities as set forth in this Agreement do not constitute, and shall not be represented as, an endorsement or recommendation by ASA of any product, service or other activity of the Company. ASA TRADEMARK As an ASA Supplier Partner and in consideration of Company’s payment of the sponsorship fee, Company is hereby licensed to use the ASA Supplier Partnership Trademark (“ASA Trademark”) in a professional manner during the term of this Agreement. Use of the ASA Trademark may in no way imply ASA endorsement of Company’s products or services. Any use of the ASA Trademark by Company deemed objectionable by ASA shall be discontinued. TERMINATION Upon termination or expiration of this Agreement, Company shall immediately cease utilization of the ASA Trademark in connection with Company activities or for any other purpose. Any termination of this Agreement shall not release a party from paying any fees owed to the other party for any periods prior to or after termination. FORCE MAJEURE No party shall be liable for any loss or damage or be deemed to be in breach of this Agreement to the extent that the performance of such party’s obligations or attempts to cure any breach under this Agreement are delayed or prevented as a result of any event or circumstance beyond its reasonable control. MISCELLANEOUS This Agreement may not be assigned, or the rights granted hereunder transferred or sublicensed, by either party without the express prior written consent of the other party. This Agreement supersedes and replaces all prior agreements, oral and written, between the parties relating to the subject matter hereof; and may be amended only by a written instrument clearly setting forth the amendment(s) and executed by both parties. The parties agree that this Agreement is not intended to, and does not, create any agency relationship of any kind between the parties.