Caine Direct Catalog

2025 Farming & Engagement Postcards

Welcome to Caine Direct!

We’re excited to offer you a powerful set it and forget it postcard program that keeps you top-of-mind in key neighborhoods across the Upstate and helps build stronger relationships with your clients. In today’s fast-paced digital world, data shows that snail mail is 49% more memorable than email, and Caine Direct makes it simple.

Caine Direct gives you the opportunity to send eleven months of eye catching postcards, already written, designed, and ready to go. Whether you’re sharing market updates, local expertise, or sending your favorite football team’s upcoming schedule, Caine Direct is a great way to engage with your clients and prospects consistently.

By the end of this guide, you’ll have all the information you need to take full advantage of Caine Direct—boosting your visibility in the marketplace and giving you more opportunities to connect and convert!

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WHAT’S

What’s Inside This guide will walk you through every aspect of the Caine Direct program. Here’s what you’ll find inside: •

What is Caine Direct?: Learn about the postcard program and how it can enhance your marketing strategy.

•

Package Breakdown: Explore the different packages we offer, from market datadriven insights to feel-good “refrigerator moments”, you can choose what fits your personality and business needs.

•

A La Carte Options: Need something more personalized? Check out our additional postcard options that can be added to any package for even more impact.

•

How to Choose your Neighborhoods: Pinpoint specific neighborhoods to maximize your reach.

•

Design Showcase: A visual look at all available postcard designs so you can easily find what works best for your business.

•

Success Stories: Real examples of agents using Caine Direct to engage with clients and boost their business.

•

How to Order: Ready to get started? We’ve made it easy for you to sign up and begin sending postcards today.

Let’s get started!

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Choose Your Target Market

Targeting the right neighborhoods or creating a strategic mailing list is key to maximizing the impact of your postcards.

Here’s how you can choose the best areas for your outreach: •

Community Engagement: Consider neighborhoods where you are already actively involved or want to build connections. If you live in the area or are engaged in local events, your postcard campaign will feel more personal and genuine.

•

Recent Transactions: Focus on neighborhoods where you’ve recently closed deals.

By staying in front of these residents, you’re reinforcing your presence and expertise in the area, making it easier to earn future referrals.

•

Prospective Sellers: Look for neighborhoods with homes that may be ripe for selling.

This could include areas with homes that are aging, or neighborhoods where you know market activity is about to pick up. Postcards featuring market trends or home valuation tips are a great way to get sellers thinking about listing their property.

•

New Listings: If you have a new listing in a particular neighborhood, target that area with postcards showcasing the property or market data. Neighbors often want to know what’s happening around them, and this can generate interest in potential buyers or sellers.

•

Neighborhood Growth: Focus on neighborhoods showing signs of growth or development. Whether its new construction, businesses moving in, or infrastructure improvements, people in these areas are likely to be more engaged with market updates and local happenings.

•

Market Demographics: If you’re looking to attract a particular type of client (e.g., first-time homebuyers, luxury sellers), target neighborhoods that align with those demographics. Consider factors like home prices, school districts, or neighborhood amenities that may appeal to your ideal clients.

•

Sphere of Influence: Utilize Caine Direct to stay top of mind with those who know, like, and trust you. Great for maintaining and increasing referral business.

By strategically selecting neighborhoods or areas that align with your current business and growth goals, you’ll ensure your postcards are being sent to the right audience, making your outreach more effective!

Be Strategic with Your Messaging

While Caine Direct offers a different postcard for each month, some agents like to send a series of specific cards that best fit their business goals.

Here are some packages grouped together by theme: •

Market Focus (6 Postcards): Focuses on with market data, local stats, and real estate trends.

• • • • • •

•

2024 Recap 2025 Market Predictions What’s Up with the Spring Market Testimonial Mid-Year Market Update Why Sell Before the New Year

Refrigerator Moment (4 Postcards): Feel-good, memorable content like local football schedules, holiday greetings, or seasonal activities—designed to stay top of mind on the fridge.

• • • • •

•

January: February: March: June: July: October:

February: May: August: September: November:

Spring Adventures Summer Adventures Football Schedule or Fall Activities Personal Recipe

Engagement (4 Postcards): Interactive content that encourages personal connection and engagement.

• • • • •

April: August: October: November: November:

Coffee on Me Football Schedule CB Estimator Personal Recipe or Thankful

You can also select your own mix of postcards to send monthly, every other month, or quarterly!

Add A La Carte Options

In addition to the core packages, Caine Direct also offers a variety of a la carte postcards that allow you to further personalize your outreach. These additional postcards provide flexible options to supplement your core package and target specific needs.

• • •

General Introduction: Great for farming!

Hi Neighbor: Establish yourself as their friendly neighborhood real estate agent.

Equity Message: Focused on informing clients about the value of their property and home equity.

Design Showcase

Each Caine Direct postcard is crafted to capture attention, connect with your clients, and help you stand out. Take a look!

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2024 Recap January - Market Focus

S pr i n g Ad vent u r e s D EXPLORE

TO GET OUT AN

401 N. Main Street • Anderson, SC 296

Looking for something to do this spring? Here are a few close by favorites: •

Lake Conestee Nature Preserve: Encounter wildlife with a peaceful walk through wetlands and woodlands, perfect for birdwatching.

•

SC Botanical Garden: Stroll through a stunning blend of vibrant plant life, artful sculptures, and quiet trails.

•

Riverbanks Zoo: Experience a day of fun and discovery with fascinating animals, beautiful gardens, and familyfriendly exhibits.

•

Beechwood Farms: Pick your own berries among the stunning views of the Blue Ridge Mountains—an unforgettable spring adventure!

First Last REALTOR®

FIRST LAST, RE 864.250.6878

ALTOR

®

P: (864) 123-4567 E: flast@cbcaine.com website.com

Banker Real Estate LLC. All Rights Not intended to solicit homes listed by another agent. Coldwell the principles of the Fair Housing Act and Reserved. Coldwell Banker Real Estate LLC fully supports and Operated. Coldwell Banker an the the Equal Opportunity Act. Each office is independently Owned

by Coldwell Banker Real Estate LLC. Coldwell Banker Logo are registered service marks owned

Spring Adventures February - Refrigerator Moment

151 S. Daniel Morgan Ave • Spartanburg, SC 29306

Scan here for my Sellers Guide

T r e nd i n g Now

COLDWELL BANKER CAINE

SELLERS GUIDE

Market predictions and trends for 2025 bring good news for sellers and reasons to sell now based on reports from Business Insider magazine.

1.

Interest rates steadily declined at the end of 2024.

If they continue to trend down as expected in 2025, an influx of home buyers will re-enter the market.

2025 MARKET PR

EDICTIONS

2024

2. Inventory will increase to meet demand based on housing affordability, baby boomers looking to downsize, and ongoing new construction.

FIRST LAST, RE ALTOR® 864.250.6878

3. Buyers are looking for charm, nostalgia, and character, so you may not have to put in as much work to get your house “ready” to sell.

Thinking about selling soon? Take a look at my Seller’s Guide for what you need to know.

First Last REALTOR®

P: (864) 123-4567 E: flast@cbcaine.com website.com

Banker Real Estate LLC. All Rights Not intended to solicit homes listed by another agent. Coldwell the principles of the Fair Housing Act and Reserved. Coldwell Banker Real Estate LLC fully supports and Operated. Coldwell Banker an the the Equal Opportunity Act. Each office is independently Owned

by Coldwell Banker Real Estate LLC. Coldwell Banker Logo are registered service marks owned

2025 Market Predictions February - Market Focus

W hat’s up w ith the spri ng market?

FIRST LAST, REALTOR®

my 50.6878 Scan here for 864.2 SELLERS Sellers Guide COLDWELL BANKER CAINE

111 Williams Street • Greenville, SC 29601

GUIDE

As the weather warms up and flowers start to bloom, now is the time to think about listing your home. With buyers eager to get out and explore, spring offers the perfect opportunity for stunning photos and prime market timing. A recent article from Inman highlights that inventory is still low, which means prices are staying competitive as more buyers are searching than there are homes available.

2024

What’s Up with the Spring Market March - Market Focus

Plus, many buyers want to settle in before their summer plans and the start of the school year, so homes tend to sell faster in the spring.

If you’re thinking about selling, I’d love to help you get your house ready. Feel free to give me a call or check out our Seller’s Guide to get started.

First Last REALTOR®

P: (864) 123-4567 E: flast@cbcaine.com website.com

Not intended to solicit homes listed by another agent. Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently Owned and Operated. Coldwell Banker an the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC.

111 Williams Street • Greenville, SC 29601

Time for a coffee run! Text me your favorite coffee drink and I’ll hand deliver it to you for free, but I’m only delivering for the first ten people who text.

The catch? I’ll also drop off a market analysis of your home at no cost to you. Coffee and real estate are the perfect pair!

My top 5 coffee shop s in Greenville: 1. Bridge City 2. Methodical Coffee 3. Cohesive Coffee 4. Day Drinkers 5. Coffee Undergroun d

Coffee on Me

WHAT’S YOUR FA VORITE DRINK?

FIRST LAST, RE ALTOR® 864.250.6878 First Last

REALTOR®

P: (864) 123-4567 E: flast@cbcaine.com website.com

Not intended to solicit homes listed by another agent. Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently Owned and Operated. Coldwell Banker an the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC.

Coffee On Me April - Engagement

E nd le s s Su m mer Ad vent u res

151 S. Daniel Morgan Ave. • Spartanburg, SC 29306

Making memories this summer? Beat the summer heat with some of these local favorites: Hub City Spartanburgers: Grab your friends and head to the new Fifth Third Park baseball stadium for a fun night of cheering on the Spartanburgers.

FIRST LA ST 864.250.6 , REALTOR ® 878

Cottonwood Trail: Enjoy the great outdoors on the Cottonwood Trail, a scenic path perfect for walking, jogging, or biking.

Outdoor Movies: Pack your blankets and snacks for outdoor movies under the stars in Greer City Park, Lyman Amphitheater, and Duncan Event Center.

First Last

REALTOR®

P: (864) 123-4567 E: flast@cbcaine.com website.com

Not intended to solicit homes listed by another agent. Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently Owned and Operated. Coldwell Banker an the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC.

Summer Adventures May - Refrigerator Moment

151 S.

29306 . • Spartanburg, SC Daniel Morgan Ave

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First La® st REALTOR

Fiv e Sta rs WHAT MY CLIENTS HAVE TO SAY

FIRST LAST, REALTOR 864.250.6878

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Testimonial June - Market Focus

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summers in er—just like pect hotter than ev t, which we ex The market is seller’s marke a ll sti It’s year. Steadily the of the Upstate! t res e through the rs into the to see continu bringing buye ickly and erest rates are ed to sell qu declining int ion sit po ll g you we market, leavin win-win!

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Mid-Year Market Update July - Market Focus

Clemson

111 Williams Street • Greenville, SC 29601

Football season is here! I’m excited to cheer alongside you and help you score big when it’s time to sell your home.

Aug 31 Sep 7 Sep 14 Sep 21 Sep 28 Oct 5 Oct 12 Oct 19 Oct 26 Nov 2 Nov 9 Nov 16 Nov 23 Nov 30 Dec 7

Georgia Appalachian St. Bye NC State Stanford @ Florida State @ Wake Forest Virginia Bye Louisville @ Virginia Tech @ Pittsburgh The Citadel South Carolina ACC Champ.

USC Aug 31 Sep 7 Sep 14 Sep 21 Sep 28 Oct 5 Oct 12 Oct 19 Oct 26 Nov 2 Nov 9 Nov 16 Nov 23 Nov 30 Dec 7

Old Dominion @ Kentucky LSU Akron Bye Ole Miss @ Alabama @ Oklahoma Bye Texas A&M @ Vanderbilt Missouri Wofford @ Clemson SEC Champ.

Just like in football, the market can be competitive.

That’s why, when you partner with me, you’re not just getting an agent—you’re getting a dedicated champion who won’t stop until we reach the finish line. .

Call me today, and we’ll make a game plan to get your home sold.

First Last REALTOR®

FIRST LAST, RE

ALTOR® 864.250.6878

P: (864) 123-4567 E: flast@cbcaine.com website.com

Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently Owned and Operated. Coldwell Banker an the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC.

Football Schedule August - Refrigerator Moment

Furman

Aug 31 Sep 7 Sep 14 Sep 21 Sep 28 Oct 5 Oct 12 Oct 19 Oct 26 Nov 2 Nov 9 Nov 16 Nov 23

@ Ole Miss Charleston So. Stetson @ William & Ma ry Samford @ The Citadel Chattanooga Western Carolin a Bye @ VMI Wofford @ E. Tennessee St. @ Mercer

Autu mn Activ ities

TO GET OUT AND EXPLORE

151 S. Daniel Morgan Ave. • Spartanburg, SC 29306

Embrace the beauty of fall with these seasonal gems around the Upstate.

Blue Ridge Parkway: Take a scenic drive along the Blue Ridge Parkway, where stunning autumn colors create a breathtaking backdrop for hiking, picnicking, and enjoying nature’s beauty.

FIRST LAST, REALTOR® 864.250.6878

Denver Downs: Experience the charm of Denver Downs with family-friendly activities like hayrides, corn mazes, and pumpkin picking—perfect for a day filled with fall fun.

SkyTop Orchard: Stroll through the orchard, savor the crisp fall air, and treat yourself to fresh cider, handpicked apples, and hot apple cider donuts to take home.

First Last REALTOR®

P: (864) 123-4567 E: flast@cbcaine.com website.com

Banker Real Estate LLC. All Rights Not intended to solicit homes listed by another agent. Coldwell the principles of the Fair Housing Act and Reserved. Coldwell Banker Real Estate LLC fully supports and Operated. Coldwell Banker an the the Equal Opportunity Act. Each office is independently Owned

by Coldwell Banker Real Estate LLC. Coldwell Banker Logo are registered service marks owned

Fall Activities September - Refrigerator Moment

Do you k now wh at you r home is wor t h?

111 Williams Street • Greenville, SC 29601

Have you checked your equity lately? The Upstate has seen significant growth in the last few years, with home prices increasing by nearly 74% from 2017 to 2022, and in some areas, home values jumped over 24% in just one year.

Scan this QR code to utilize the CB home estimate and let’s discuss what you could sell for today!

First Last REALTOR®

FIRST LAST, RE ALTOR® 864.250.6878

P: (864) 123-4567 E: flast@cbcaine.com website.com

Banker Real Estate LLC. All Rights Not intended to solicit homes listed by another agent. Coldwell the principles of the Fair Housing Act and Reserved. Coldwell Banker Real Estate LLC fully supports and Operated. Coldwell Banker an the the Equal Opportunity Act. Each office is independently Owned

by Coldwell Banker Real Estate LLC. Coldwell Banker Logo are registered service marks owned

CB Estimator October - Engagement

111 Williams Street • Greenville, SC 29601

Thinking about selling your home before the year wraps up? Here are three reasons to consider it now: 1. Motivated Buyers: As the year comes to a close, many buyers are eager to make a move—whether due to job changes, tax incentives, or simply wanting to settle in before the holidays.

1. Less Competition: The fall and winter months typically bring fewer homes to the market, giving your property a better chance to shine. With less competition, your home could stand out as the perfect fit for the right buyer.

1. Financial Benefits: Both you and potential buyers may want to close before the new year to take advantage of tax savings and meet financial goals.

Get Ahead: 3 Reasons to Sell Now Scan here for my Sellers Guide

COLDWELL BANKER CAINE

SELLERS GUIDE

2024

FIRST LAST, REALTOR® 864.250.6878

It’s a great time to make a move! If you have questions about the current market or the value of your home, give me a call.

First Last REALTOR®

P: (864) 123-4567 E: flast@cbcaine.com website.com

Banker Real Estate LLC. All Rights Not intended to solicit homes listed by another agent. Coldwell the principles of the Fair Housing Act and Reserved. Coldwell Banker Real Estate LLC fully supports and Operated. Coldwell Banker an the the Equal Opportunity Act. Each office is independently Owned

by Coldwell Banker Real Estate LLC. Coldwell Banker Logo are registered service marks owned

Why Sell Before the New Year October - Market Focus

A Family Favorite APPLE CIDER PORK POT Instructions: 1.

Preheat the oven to 365°F

2. Season the pork with salt and pepper 3. Heat the oil in a large Dutch oven over medium-high heat. Once the oil is hot, add the pork and brown well on all sides, 3 to 4 minutes per side.

4. Remove the pork and add the onion wedges to the pot.

Cook for a few minutes, letting them get a little color but being careful not to let them burn.

5. Return the pork to the pot, placing it on the bed of onions. Add the cider and 1 cup (235 ml) water and bring to a simmer, then wedge the apple pieces under the meat among the onions. Toss in the thyme.

6. Cover and transfer to the oven. Cook for 3 hours, or until the meat is fork-tender, shreds easily, and is a deep brown color; the apples will have caramelized.

Ingredients: 111 Williams Street • Greenville, SC 29601 1 5-pound boneless pork shoulder (6 pounds if bone-in) 1 teaspoon kosher salt 1 half teaspoon coarsely ground black pepper 1 tablespoon vegetable oil 2 yellow onions, cut into 2-inch (5 cm) wedges 2 cups (475 ml) apple cider

Text me a photo of your finished meal. I’d love to see how you like it!

First Last REALTOR®

P: (864) 123-4567 E: flast@cbcaine.com website.com

Banker Real Estate LLC. All Rights Not intended to solicit homes listed by another agent. Coldwell the principles of the Fair Housing Act and Reserved. Coldwell Banker Real Estate LLC fully supports and Operated. Coldwell Banker an the the Equal Opportunity Act. Each office is independently Owned

by Coldwell Banker Real Estate LLC. Coldwell Banker Logo are registered service marks owned

Personal Recipe November - Engagement

111 Williams Street • Greenville, SC 29601

Full of Thanks

As families come together to give thanks, I want to take a moment to express how truly grateful I am for your support this year.

Whether you’ve worked with me recently or in the past, shared my name with friends and family, or simply cheered me on along the way, I can’t thank you enough.

You’ve been a big part of why there’s food on my table this year, and for that, I am deeply thankful.

First Last REALTOR®

FIRST LAST, REALTOR® 864.250.6878

P: (864) 123-4567 E: flast@cbcaine.com website.com

Banker Real Estate LLC. All Rights Not intended to solicit homes listed by another agent. Coldwell the principles of the Fair Housing Act and Reserved. Coldwell Banker Real Estate LLC fully supports and Operated. Coldwell Banker an the the Equal Opportunity Act. Each office is independently Owned

by Coldwell Banker Real Estate LLC. Coldwell Banker Logo are registered service marks owned

Thankful November - Engagement

Build ing Value in Holly Tree 111 Williams Street • Greenville, SC 29601

The average home in Holly Tree has seen an almost 60% increase in equity since Q1 of 2020 per the National Association of REALTORS®.

Imagine how much equity you can turn into buying power!

Want the numbers on your home’s value and ideas on where you could live next? I’d be happy to provide a free market analysis of your home, so you know your options.

$529,437

Average Sales Price

+61%

Increase Since 2020

FIRST LAST, REALTOR® 864.250.6878

Give me a call to see if now is the time to make your next move.

First Last REALTOR®

P: (864) 123-4567 E: flast@cbcaine.com website.com

data provided by the Greater Greenville Average sales price current as of DATE. Historical sales price Association of REALTORS® MLS for Dates 1/1/2020-12/31/24.

Banker Real Estate LLC. All Rights Not intended to solicit homes listed by another agent. Coldwell the principles of the Fair Housing Act and Reserved. Coldwell Banker Real Estate LLC fully supports and Operated. Coldwell Banker an the the Equal Opportunity Act. Each office is independently Owned

by Coldwell Banker Real Estate LLC. Coldwell Banker Logo are registered service marks owned

Equity Message A La Carte

111 Williams Street • Greenville, SC 29601

In my # years in the Upstate, I never grow tired of meeting the wonderful people that make the Upstate such a great place to live!

As a local Realtor® with Coldwell Banker Caine, I love guiding people to a home where they can thrive whether you’re an Upstate native or a newcomer!

If you’ve been thinking about a move or just want to stay in the know about property values in the area, I’d be happy to provide a market analysis of your home. No strings attached—just straightforward information so you can make the best decisions for your stage of life.

Have we met?

YOUR LOCAL RE

AL ESTATE EXPE

RT

FIRST LAST, RE ALTOR® 864.250.6878

If you’re curious about what your home’s worth or want to chat about the market, give me a call.

I’d love to connect!

First Last REALTOR®

P: (864) 123-4567 E: flast@cbcaine.com website.com

Banker Real Estate LLC. All Rights Not intended to solicit homes listed by another agent. Coldwell the principles of the Fair Housing Act and Reserved. Coldwell Banker Real Estate LLC fully supports and Operated. Coldwell Banker an the the Equal Opportunity Act. Each office is independently Owned

by Coldwell Banker Real Estate LLC. Coldwell Banker Logo are registered service marks owned

General Introduction A La Carte

151 S. Daniel Morgan Ave. • Spartanburg, SC 29306

Hi Neighbor!

EXPERTISE AT YOUR DOORSTEP

In case we haven’t met, I wanted to introduce myself and get to know you better.

I’m honored to live here and serve you as your neighborhood real estate agent with Coldwell Banker Caine. Because we’re in a prime location with top notch lifestyle amenities, homes in our neighborhood have seen strong appreciation in home value.

If you’re curious about your home’s equity or considering moving, I’d be happy to provide you with a market analysis of your home and talk about your needs. No catch, just the data.

First Last REALTOR®

FIRST LAST, REALTOR® 864.250.6878

P: (864) 123-4567 E: flast@cbcaine.com website.com

Banker Real Estate LLC. All Rights Not intended to solicit homes listed by another agent. Coldwell the principles of the Fair Housing Act and Reserved. Coldwell Banker Real Estate LLC fully supports and Operated. Coldwell Banker an the the Equal Opportunity Act. Each office is independently Owned

by Coldwell Banker Real Estate LLC. Coldwell Banker Logo are registered service marks owned

Hi Neighbor A La Carte

Ready for Delivery. Order Now! Now that you’ve seen what snail mail can really do, it’s time to put Caine Direct to work for you! Ordering is easy—simply make your selections using this form (core packages and/or a la carte), choose your target neighborhoods, and we’ll handle the rest.

Sign up today!

Coffee o n Me

WHAT’S

YOUR FA VORITE D

RINK?

FIRST LA ST, REA LTOR ® 864.250 .6878

E n d l e sesr Su m m u re s Ad vent

Full of Thanks FIRST LAST, REALTOR® 864.250.6878

Get A he a 3 R e a s on d : Sell Now s to

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FIRST LA ST, REA LTOR ® 864.250 .6878

ig Hi Ne UR T YO ISE A

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THE 2025 REAL ESTATE MARKET SO FAR

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B u i ld i n g i n Hol ly Va lue T ree

$529,43

Average

Greater Anderson

+61%

Increase ®

FIRST LAST, REALTOR 864.250.6878

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Sales Price

Since 20

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FIRST LA ST, REA LTOR ® 864.250 .6878

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