A Platform Of Value

a p l at f o r m o f va l u e The Coldwell Banker® brand is the North Star of the real estate industry. Guiding people to the homes of their dreams and leading affiliated agents to successful and fulfilling business paths has been our calling for well over a century. It?s a passion and pursuit we take deep pride in, creating and exceeding impeccable standards in every aspect of the real estate experience. We are a brand devoted to the service of our clients, the success of our network and the remarkable power of home. We?re committed to creating dominant winners in every market we serve. On the following pages, we invite you to learn more about the tools, programs and other resources which help us deliver on that promise to help agents and brokerages, like yours, succeed.

a w o r l d -c l a s s t e c h n o l o g y s u it e We provide business-building products so your brokerage can sell more homes, make more money and work more efficiently. Agents and teams that utilized products within our technology suite were 3.3x more productive.1

Desk Our intranet site is your one-stop-shop to access all company products, programs, and news

Database Management and Email Marketing Solutions (Prospect Square, MoxiEngage®) Prospect Square helps agents deliver automated reports and campaigns so they can stay top of mind with their sphere.

MoxiEngage is a powerful CRM and business planner which allows you to manage your entire book of business, create marketing campaigns, set your sales goals, and get data-driven insights that help you achieve them.

Co l d w e l l Ba n k e r Va l u e

Ma r k e t Pr ic e 2

Included

Varies

Prospect Square Included

$1,995/ year

(MLS subscription required)

MoxiEngage Included

Company and Agent Websites (MoxiWebsites®) This easy-to-use website builder for brokerage, team and agent websites makes putting your brand?s best foot forward a simple task. MoxiWebsites comes with Yoast SEO plugged in to guide you to optimize every page of your site for great search results.

Included MoxiWorks Bundle $6,625/ year

Digital Presentations and CMA Tool (MoxiPresent ®) MoxiPresent creates sleek, customizable, showstopping CMAs, luxury presentations, open house flyers and neighborhood tours.

Included

Property Marketing Programs (MoxiImpress®, Listing Concierge, Exclusive Look)

MoxiImpress Included

MoxiImpress helps you promote your listings by allowing you to automatically create and distribute print, digital and social media advertising materials in a matter of minutes. Listing Concierge is an exclusive listing marketing program designed to help agents win the listing, prove their value and turn one listing into three. Exclusive Look empowers agents to share listings with other Coldwell Banker affiliated agents even before the property is submitted to the MLS.

Exclusive Look Included

Varies

Listing Concierge $249/ listing

$409/ listing

Included

$1,440/ year

Digital Brand Asset Creator (Marketing Center) Marketing Center is a digital content management solution and asset generator that gives affiliated agents and brokers the ability to download company and brand logos, access brand photography, customize and post personalized social media assets, create and print marketing materials, customize national advertising campaigns and more.

Targeted Digital Advertising (Boost) Boost, powered by Lone Wolf automates targeted digital advertising campaigns, allowing agents to create ads that promote them and their listings in minutes. Ads run on Facebook, Instagram, the Nextdoor app, and over 1,000 websites.

Platform included

Platform varies

$99/ mo. (agent promo)

$99/ mo. (agent promo) $39/ week (per listing ad)

$59/ week (per listing ad)

Included

$650/ year

Included

Varies

Market Data and Insights (Market Quest) Through Market Quest, affiliated agents can generate market share and real estate trend reports and access email and social media marketing pieces to promote their brand and demonstrate their market knowledge.

Custom Video The Coldwell Banker Custom Video tool offers dozens of video templates which can be customized in minutes. Harness the power of our national campaigns and make them your own to supercharge your recruiting and prospecting efforts.

MoxiWorks and its related marks and logos are owned by MoxiWorks, LLC and used with permission. Any services or products provided by MoxiWorks, LLC are not provided by, affiliated with, or related to Coldwell Banker Real Estate LLC, or its affiliated companies.

a p l at f o r m o f va l u e COLDWELL BANKER BROWN REALTORS LOCAL BENEFITS Affiliating with Coldwell Banker Brown Realtors provides you a suite of benefits to help you grow your business while still achieving the work life balance you want. A hot of tools to do your job are included in affiliation with the brand so you are not paying for supplies, clerical support and a multitude of monthly fees.

Signs Professional large post and panel signs to draw client's attention to your listings.

Sign Installation Don't worry about the snow and rain, the freezing weather or 100-degree summer days, at Coldwell Banker Brown Realtors we install and remove your signs. (Some outlying geographical areas excluded)

Just Listed/Just Sold/Open House Postcards

Co l d w e l l Ba n k e r Va l u e

Ma r k e t Pr ic e 2

Included

$110.00 each

per listing

Included

per listing

Included

$32.00

Included

$25.00 to $75.00

High Quality Jumbo postcards included with your listings. Direct mail is part of the 360-marketing concept and it also promotes your personal brand in the market.

Dotloop Premium Don't pay extra for your transaction software to your broker. We provide a Premium account to every agent including unlimited transactions plus a host of other features.

Unlimited Printing Want professional color fliers for your listing? Each of our offices offers unlimited color and black and white printing for any of your business needs.

Lockboxes You won't have to purchase your own lockboxes; we provide lockboxes at no cost for an unlimited number of listings.

$50.00

Included

$75.00

a month

a month

Included

$125.00

Included

per listing

Included

$20.00

Included

$200.00 to $300.00

each

Extensive Social Media Promotional Packages We outshine our completion in promoting you, your business, your accomplishments, your open houses, your listings, your sales with our extensive network of social followers. Our powerful social media presence includes Facebook, Instagram, Linked In, OTT streaming, YouTube, social network distribution packages for you and your listings. Each listing includes an initial social media launch.

$50.00

Local Training You will have access to extensive national training at Coldwell Banker University as well as our local training included in your franchise affiliation. Our Coldwell Banker Level 2 certified trainer and coach directs our learning programs for all levels of agent experience. Topics include prospecting, farming, social media & traditional marketing, business planning, and tool usage. Group sessions include coaching and agent collaboration. Designated Managing Brokers also provide training in their own office and hold weekly meetings. Complete our passport program and we pay you to learn!

Offices & Desk Space All our REALTORS® are offered desk space including private offices for top producers included as a franchise benefit. We feel being part of the office community, interacting with fellow agents, using all our resources at the office is a benefit to your production so you always have a place to call home in our offices without paying for it!

a month

Clerical Support All our locations have managers and clerical staff taking a lot of the work off your plate. Our staff are easy to find and always respond to your calls for assistance as that is their priority. This allows our agents to spend their time attaining higher production or live a more balanced work life. No need to pay transaction coordinators or fees.

an hour

Included

$100.00 to $300.00 a month

a p l at f o r m o f va l u e COLDWELL BANKER BROWN REALTORS LOCAL BENEFITS Affiliating with Coldwell Banker Brown Realtors provides you a suite of benefits to help you grow your business while still achieving the work life balance you want. A hot of tools to do your job are included in affiliation with the brand so you are not paying for supplies, clerical support and a multitude of monthly fees.

Signs Professional large post and panel signs to draw client's attention to your listings.

Just Listed/Just Sold/Open House Postcards High Quality Jumbo postcards included with your listings. Direct mail is part of the 360-marketing concept and it also promotes your personal brand in the market.

Sign Installation Don't worry about the snow and rain, the freezing weather or 100-degree summer days, at Coldwell Banker Brown Realtors we install and remove your signs. (Some outlying geographical areas excluded)

Co l d w e l l Ba n k e r Va l u e

Ma r k e t Pr ic e 2

Included

$110.00 each

per listing

Included

per listing

Included

$32.00

Included

$25.00 to $75.00

Dotloop Premium Don't pay extra for your transaction software to your broker. We provide a Premium account to every agent including unlimited transactions plus a host of other features.

Unlimited Printing Want professional color fliers for your listing? Each of our offices offers unlimited color and black and white printing for any of your business needs.

Lockboxes You won't have to purchase your own lockboxes; we provide lockboxes at no cost for an unlimited number of listings.

$75.00

Included

$50.00

a month

a month

Included

$125.00

Included

per listing

Included

$20.00

Included

$200.00 to $300.00

each

Extensive Social Media Promotional Packages We outshine our completion in promoting you, your business, your accomplishments, your open houses, your listings, your sales with our extensive network of social followers. Our powerful social media presence includes Facebook, Instagram, Linked In, OTT streaming, YouTube, social network distribution packages for you and your listings. Each listing includes an initial social media launch.

$50.00

Local Training You will have access to extensive national training at Coldwell Banker University as well as our local training included in your franchise affiliation. Our Coldwell Banker Level 2 certified trainer and coach directs our learning programs for all levels of agent experience. Topics include prospecting, farming, social media & traditional marketing, business planning, and tool usage. Group sessions include coaching and agent collaboration. Designated Managing Brokers also provide training in their own office and hold weekly meetings. Complete our passport program and we pay you to learn!

Offices & Desk Space All our REALTORS® are offered desk space including private offices for top producers included as a franchise benefit. We feel being part of the office community, interacting with fellow agents, using all our resources at the office is a benefit to your production so you always have a place to call home in our offices without paying for it!

a month

Clerical Support All our locations have managers and clerical staff taking a lot of the work off your plate. Our staff are easy to find and always respond to your calls for assistance as that is their priority. This allows our agents to spend their time attaining higher production or live a more balanced work life. No need to pay transaction coordinators or fees.

an hour

Included

$100.00 to $300.00 a month

in d u s t r y -l e a d in g b r a n d ma r k e t in g National Media Exposure We offer far-reaching media exposure across online video, social media, and beyond. In addition to powerful national advertising, affiliated agents benefit from brand-led search engine marketing and social media lead generation campaigns run for listings on coldwellbanker.com.

#1 Most-Visited Real Estate Brand Online3 With more than 141 million website visits in 2023, consumers everywhere are turning to coldwellbanker.com to find their dream home. In addition to exploring listings across America, they can get an instant valuation on their home using CB Estimate and compare cost of living, quality of life, and job market strength city by city with our Move Meter, the #1 most useful tool in real estate.4

National Public Relations Coverage We offer broad coverage which resulted in 104 media mentions and 3.3 million consumers reached per day in 2023.5

Generation Blue Experience® This energetic, inspiring event brings together Coldwell Banker affiliated agents from around the world to network, share ideas and learn from top real estate professionals, tech leaders and industry insiders.

#1 Rated Real Estate Advertising 12 Years Running6 Our award-winning commercials appear across media where home buyers and sellers spend the most time, making for consumer brand recognition and influence of the highest tier.

In fact, consumers who watched our advertising were nearly 4X more likely to work with a Coldwell Banker affiliated agent.7

The Coldwell Banker Global Luxury® program was created to help affiliated agents increase their average sales price and share of the luxury market. The Coldwell Banker® affiliated agents transact $200 million in luxury home sales each day.8

Luxury Property Specialist Certification This elite designation is awarded to real estate professionals experienced in marketing luxury properties, have completed the Coldwell Banker Global Luxury certification course and meet established performance criteria.

Co l d w e l l Ba n k e r Va l u e

Ma r k e t Pr ic e

$575/ per agent certified

Varies

Included

Varies

Included

$115,416 based on 100 listings

30-75% discounts on national advertising rates

Varies

Included

$6,500/ yr.

Included

Varies

Varies

Varies

Included

Varies

Domestic Listing Syndication Benefit from expansive online syndication on high-traffic websites such as Unique Homes, Robb Report, The Wall Street Journal, JamesEdition, Mansion Global, MarketWatch, Penta and Barron?s*. *Only $1M+ listings are syndicated to James Edition, Mansion Global, Barrons and Penta.

Global Listing Syndication In addition to our comprehensive online marketing strategy for all Coldwell Banker listings, all properties advertised under the Coldwell Banker Global Luxury program also display on the elegant coldwellbankerluxury. com, with those listed over $2 million syndicated internationally through ListHub Global.

Global Marketing Program Luxury Property Specialists enjoy elite access to a robust portfolio of print and digital media opportunities. Elite status also includes pre-negotiated rates for top-tier print and digital publications. Affiliated agents with the Luxury Property Specialist Certification sell properties with a $200k higher average sales price.9

WealthEngine Luxury Property Specialists have the opportunity to use wealth intelligence to find prospects and buyers courtesy of WealthEngine. WealthEngine provides access to over 1,500 wealth and lifestyle attributes from 65 sources on more than 240 million high-net-worth individuals, all in real time.

Market Trends & Analysis (The Trend Report) Through The Trend Report, Luxury Property Specialists can become a trusted resource on lifestyle, wealth, and financial drivers. The Trend Report curates high-net-worth consumer insights generated from a Census wide survey, along with supporting data from the Institute for Luxury Home Marketing, Wealth-X, and other top experts to uncover the latest luxury home trends driving the market now and in the future.

Homes & Estates Magazine The proprietary Coldwell Banker Global Luxury publication, Homes & Estates showcases extraordinary listings and an insider?s perspective on luxury real estate, design and lifestyle while reaching the most influential players in the high-end marketplace. With a total annual readership of 1.3 million, affiliated agents can receive custom, personally branded copies of this quarterly magazine with the purchase of an ad. The New and Exclusive Coldwell Banker Global Luxury Digital Boost package presents an unparalleled opportunity for real estate professionals to elevate their digital marketing strategies and showcase their luxury listings to a wider audience.

Global Luxury Website The Global Luxury website exclusively holds luxury listings worldwide by Coldwell Banker. At no charge, listings that qualify will automatically appear on this site, so long as they are flagged as luxury.

r e c r u it in g r e s o u r c e s The Coldwell Banker® brand is committed to supporting your growth goals and helping you build market share. From our Coldwell Banker Way national recruiting campaign to customizable materials you can leverage locally, we make it easy to show why Coldwell Banker is the real estate brand that shines like no other.

Co l d w e l l Ba n k e r Va l u e

National Recruiting Website Our national recruiting website, coldwellbanker.com/ careers, showcases all the ways we support agents and their business and delivers recruiting leads to our affiliate network.

Included

Prospecting Tools (MoxiTalent ®, iProspect) MoxiTalent is an automated talent identification tool that guides you through the process of identifying, recruiting and retaining the best agents for your brokerage. iProspect sources agent details from your MLS, giving you insight into production and markets served while keeping track of progress towards your company recruiting goals.

Included

Recruiting Incentive Program (Referral Rewards) The Referral Rewards program helps agents generate a passive commission stream by introducing other successful agents to affiliate with the Coldwell Banker brand or the Coldwell Banker Commercial® brand. Agents receive a Referral Rewards commission payment every time one of their referred agents closes an eligible transaction*.

Unlimited commission generating opportunities

*Agents recruited through the Referral Rewards Program must not have been affiliated with Coldwell Banker or an Anywhere brand within the last 6 months prior to affiliation under this Program.

Resources & Campaigns (Coldwell Banker Way, The Recruiter?s Solution) Our national recruiting campaign, Coldwell Banker Way, offers a collection of customizable materials and resources to share your value proposition with prospects, including print brochures, digital presentations, email campaigns, custom videos, social media assets, and more. The Recruiter?s Solution is an all-in-one resource which contains a vast collection of resources to improve your recruiting and retention efforts. Whether you?re looking for coaching, scripts, reporting, interviews, or competitor intel, The Recruiter?s Solution has you covered.

Included

t h e Co l d w e l l Ba n k e r Ne t w o r k a n d Su p p o r t We provide brokers who choose the Coldwell Banker brand a dedicated team to support the transition and onboarding processes for their company and their affiliated agents. Our team of Account Managers also serves as personal liaisons who will get to know your business goals and connect you with technology, data and learning solutions to help you achieve them. Additionally, support is available to you in the form of Service Managers, subject matter consultants and our Help Desk.

COl d w e l l Ba n k e r u n iv e r s it y Coldwell Banker University® is a remarkably powerful resource where Coldwell Banker® affiliated agents develop and sharpen their skills. We logged over 110,000 total course registrations in 2023 which equates to a registration every five minutes from our ardent affiliated agent community,10 and our instructors earned a Net Promoter Score (NPS) of 96,11 which ranks as ?excellent.?

Co l d w e l l Ba n k e r Va l u e

Ma r k e t Pr ic e

Included

$4,740/ yr.

Included

$1,200

Included

$495

Included

$1,500$2,500

Learning Platform In addition to an extensive library of self-paced courses, Coldwell Banker University offers a vast collection of live courses with a staff of education professionals leading real time discussions. Lead generation classes are available to help agents begin seeking immediate business opportunities, and tools and technology classes share best practices for boosting productivity. Additional course topics include negotiating skills, listing presentations, team-building and much more.

AMP AMP helps agents uncover the foundations of building a business and reveals secrets from some of the best in the industry. Attendees explore strategies to achieve their goals, from developing their value proposition to time blocking for prospecting. Agents will discover fresh ideas to help grow their business through effective lead generation methods.

BootcAMP BootcAMP is a results-driven productivity program designed to launch the business of agents who are new to real estate using Coldwell Banker products, tools, and systems.

Agent Pathways Agent Pathways are a series of coaching and learning tracks catered specifically to agents in certain stages of their professional paths or with particular business goals. So whether an agent is new to the industry, looking to build a team, interested in breaking into the luxury market, or simply wants to take their business to the next level, we can offer them the path to accomplish their goals.

Ou r Su c c e s s Is Yo u r Su c c e s s It?s our highest honor to provide our affiliated agents and brokers the resources to achieve their most ambitious goals, tools and programs that help them grow and strengthen their businesses, a culture of success and positivity that empowers and unites, and a commitment to industry leadership that?s remained steadfast for well over a century. If you?ve found yourself inspired, energized and ready to take the next step in your career after learning all about our company, we welcome you to the Coldwell Banker® brand, your new home.

1. Based on production of agents that performed an action in at least one of the following products in our technology suite between Jan 1st, 2023 and Dec 31st, 2023: Prospect Square, Listing Concierge, Design Concierge, Boost, Exclusive Look, Market Quest, MoxiPresent, MoxiEngage, and MoxiImpress. Results are not guaranteed. 2. Market Value figures are based on retail values of listed programs and services or approximate values of comparable programs and services as of January 1, 2024. 3. Reflects Total Website Visits for 2023. Source: Comscore 2023 Media Trends 4. September 2023 Ace Metrix consumer survey 5. Source: Cision, a media monitoring company, 2023. 6. ACE METRIX SCORES 2012-2023, REAL ESTATE CATEGORY. 7. Coldwell Banker/ Quester Consumer Research June 2023. 8. Data based on closed and recorded buyer and/ or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2023. USD$. 9.

Based on 2022 U.S. closed transactions reported by Coldwell Banker®. Results not guaranteed. coldwellbankerluxury.com/ about. 10. Based on internal data for calendar year 2023. 11. Based on a 31% response rate of agents affiliated with the Coldwell Banker® brand who took any learning course in 2023 though Coldwell Banker University and participated in an optional survey following the course. ©2024 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logo are trademarks of Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. This is not intended, and shall not be deemed to constitute, an offer to sell a franchise. Franchise offerings made only by a Franchise Disclosure Document. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. The Minnesota registration number for the Coldwell Banker franchise system is #F3119. Coldwell Banker Real Estate LLC, 175 Park Avenue, Madison, NJ 07940.