Summer 2017 Georgia Communities First Magazine

GeorgiaCommunitiesFirst Official Publication of the Community Bankers Association of Georgia

INSIDE Successful

LEADERSHIP DIVISION CONVENTION Meet the New

SUMMER 2017

BOUND FOR

BOSTON Essentials of

BOARD

LEADERSHIP

COMMITTEES

BOARD

EDUCATIONAL OPPORTUNITIES

DIVISION

Member:

contents SUMMER 2017

C B A S TA F F

6

f e at u r e d

Rob Braswell President & CEO rob@cbaofga.com

19

15 27

Lori Godfrey Director of Legislative and Regulatory Affairs lori@cbaofga.com Lindsay Greene Vice President Marketing & Member Services lindsay@cbaofga.com Jeremy Thomens Graphic Design & Member Services Coordinator jeremy@cbaofga.com Cassie Conklin Marketing Specialist cassie@cbaofga.com Peake Wilson Vice President Corporate Events & Leadership Division, CBA Corporate Secretary peake@cbaofga.com Teresa Day Administrative & Corporate Events Assistant teresa@cbaofga.com Jodi Swilley Director of Education & Professional Development jodi@cbaofga.com

2

The Value of the Takeaway

3

Finishing Strong

15 Leadership Division

Convention Highlights

l e g i s l at i v e

4

General Counsel Corner: Georgia’s New Power of Attorney Law

5

A Letter from Lori

6

ICBA Capital Summit

22 Webinars 25 CBA University Schools

c o r p o r at e e v e n t s

10 Spring Luncheon & Golf

Tournament Highlights 12 CBA Elects New Leadership

Division Board

27 Essentials of Board Committees member services

28 Scholarship Winners 31 CBA Endorses Pentegra &

CRA Partners 33 Endorsed Member Spotlight:

Clayton Braswell of ATM Response

Connie Shepard Education Associate connie@cbaofga.com

Ariana Kendricks Graphic Design Intern intern@cbaofga.com

19 2017 Annual Meeting & Trade

Show: Boston! e d u c at i o n

Donna Coutant Education Coordinator donna@cbaofga.com

Tammy Maass CFO tammy@cbaofga.com

conventions

Pictured on cover: Beacon Hill in Boston, MA s ta y connected

@CBAofGeorgia

@CBAGeorgia

@company/ cbaofgeorgia

Community Bankers Association of Georgia | 1900 The Exchange, Suite 600, Atlanta, GA 30339 (770) 541-4490 or (800) 648-8215 • Fax (770) 541-4496 | www.cbaofga.com • cba@cbaofga.com Su m m e r 2 0 1 7 | G e org i a Co m m un i ti es F i rs t | 1

FROM THE PRESIDENT'S DESK

THE VALUE OF THE TAKEAWAY “Ignorance is bliss.”

– Thomas Gray “If ignorance is bliss, there should be more happy people.”

– Victor Cousin While I do not espouse being ignorant, I freely admit there are times when I think I am on information-overload. Information and news, whether “fake” or real, is seemingly being propelled at us continuously via emails, text messages, television, radio, magazines, newspapers, white papers, pundits and more. It is easy to become overwhelmed if you try to absorb it all; but not only is that impossible, it is also unnecessary. Therein lies the beauty of the “takeaway”. As the amount of information that we have readily accessible at our fingertips continues to grow at lightning speed, the more I have come to appreciate the takeaway.

I define a takeaway as an interesting, helpful or important fact or viewpoint that I want to retain because I may want or need to use that nugget of information somewhere down the road.

While some of the other information may be interesting, I have found focusing on the takeaways works best for my limited brain capacity. Why clutter up my human memory chip with superfluous information? I cannot be sure, but I am also beginning to believe that once you reach a certain age, every piece of information you take in means something else is pushed out. As proof, some of the Brady Bunch and Bewitched episodes have already faded from my memory and been replaced

by CECL, TRID and the happenings in Washington D.C. At CBA, our goal is for every attendee at one of our events to come away with several takeaways they can utilize in their careers and/or personal life – the recent Leadership Division Convention & Mini-Trade Show is a prime example. Each speaker and session had several gems of information that our bankers could grab on to and take back and apply in their banks and home life, such as hearing the regulators’ expectations because of the deep dive we took into the hottest of regulatory issues, learning the latest innovative and sometimes overlooked ways to boost noninterest income, seeing the steps that need to be taken to get CECL right, and witnessing the impact having a good attitude has in the workplace and in your personal success. If your bank had someone attend the 2 | ww w.cbaofga.co m | Summer 2017

Rob Braswell President & CEO Community Bankers Association of Georgia

Leadership Convention, ask them their takeaways and how they are going to apply them while they are still fresh on their mind. I think both of you, as well as coworkers, customers and shareholders will be pleased with the results.

Likewise, I encourage you and your board members to attend two of our marquis events that will be coming up shortly and grab hold of several takeaways from each speaker.

First, on August 21st we will be hosting the Essentials of Board Committees as part of our Directors’ College. This will be a new, interactive session chock full of gems that will be helpful for all directors because the discussions will be targeted to the challenges, as well as practical and best practices of specific committees. Additionally, Georgia Attorney General Chris Carr will discuss data breach prevention and the State’s ongoing efforts to be on the leading edge of cybersecurity.

Secondly, our September 13-17th Annual Meeting & Trade Show in Boston is slated to be a fount of impactful takeaways that you can apply when you return home. In addition to two breakout sessions developed specifically for external directors and a lineup of dynamic speakers, we will hear firsthand from maverick banker Ray Davis, the recently retired CEO of Umpqua Bank. Ray took a sleepy bank in southwest Oregon and turned it into a powerhouse with over 300 branches across the western United States. His innovations redefined what a bank could be for its customers and community. Many of the trends in banking today can be traced to ideas pioneered by Umpqua Bank under Ray’s leadership. I recommend having a pen or pencil at the ready because great ideas will be coming forth at a rapid pace.

This summer, I encourage you to ignore all the folderol that comes your way and tune in to the people and places that will provide you the wonderful takeaways in life.

“If people concentrated on the really important things in life, there’d be a shortage of fishing poles.”

– Doug Larson ____ Wishing you a terrific summer,

FINER

FINISHING STRONG Community bankers have many reasons to take pride in their profession. But the industry can truly stand proud after a seminal week in Washington, during which community bankers from across the country received the royal treatment in the White House and on Capitol Hill while advocating for vitally important policy reforms.

The 2017 ICBA Capital Summit was one for the ages. More than 100 community bankers attended a White House meeting with President Donald Trump, Vice President Mike Pence, National Economic Council director Gary Cohn and Small Business Administration chief Linda McMahon. The next day, House Financial Services Committee chairman Jeb Hensarling (R-Texas) addressed the full crowd of more than 1,000 community bankers moments before his panel took up and later passed his comprehensive Financial CHOICE Act reform bill. On the final day of the summit, Treasury secretary Steven Mnuchin joined me on stage for a policy discussion, during which he reiterated the administration’s support for community bank regulatory and tax relief.

And let’s not forget the reason we were there. Community bankers engaged in advocacy meetings with more than 300 members of Congress. At one of the meetings, the Kansas delegation joined Sen. Jerry Moran (R-Kan.) for the formal signing and introduction of his CLEAR Relief Act regulatory relief bill. They really did roll out the red carpet.

POINTS

Cam Fine President & CEO Independent Community Bankers of America

tion’s community bankers. She will join ICBA as presidentelect in January 2018 and become president and CEO upon my retirement. By selecting Rebeca, ICBA’s leadership has ensured that our association will be in very capable hands—not only now, but for a generation to come.

Until then, I look forward to continuing to lead this great association. I have dedicated my career and much of my life to community banking, and I realize we have many battles still to wage. But after a historic week in Washington, I have never been more encouraged and optimistic about the future of our beloved industry.

I plan to thank many of you in person over the coming year for the great privilege of serving you as ICBA president. And I pledge that before I depart, we will deliver meaningful regulatory relief to community banks nationwide.

I assure everyone in the community banking industry that I will do everything I can to achieve substantial relief. And I know that my friends and colleagues across the nation will join me in standing tall, finishing strong and seeing regulatory relief all the way through to the end.

Indeed, it was an amazing week in Washington. And for me, personally, it was a very significant week, in which I announced my plans to retire next year. Effective May 5, 2018 — my 15th anniversary — I will retire as your ICBA president and CEO. We also announced that past ICBA chairman Rebeca Romero Rainey will be my successor. Rebeca is chairman and CEO of Centinel Bank of Taos, N.M. She is a career community banker with many years of distinguished service to ICBA and the na-

Su m m e r 2 0 1 7 | G e org i a Co m m un i ti es F i rs t | 3

Corner

L EG I S L AT I V E

GENERAL COUNSEL

legal news and updates for cba members Have a topic you would like to see covered in “General Counsel Corner?”

Email us at generalcounselcorner @ jamesbatesllp.com

cbahotline

@ jamesbatesllp.com

John W. Sillay

Attorney (478) 749-9923

jsillay@jamesbatesllp.com

Lauren M. Carey

Attorney (404) 997-6029

lcarey@jamesbatesllp.com

Summer 2017

GEORGIA’S NEW POWER OF ATTORNEY LAW Changes For You and Your Bank

By John W. Sillay and Lauren M. Carey

Georgia’s version of the Uniform Power of Attorney Act, O.C.G.A. 10-6B-1, et seq., became effective on July 1, 2017 and, as a result, your bank is now required to accept powers of attorney in most circumstances, including loan transactions. The new law provides a statutory form power of attorney and, in contrast to the old law, provides much more explicit direction on the formal requirements for execution of powers of attorney, stipulates the powers granted under a power of attorney, and furnishes third parties the ability to request and rely upon a certification of the agent or an opinion letter from counsel.

Exceptions to the requirement to accept powers of attorney may exist, however, where (i) the power of attorney is executed prior to July 1, 2017, (ii) the power of attorney does not “substantially reflect[ ] the language in the [statutory] form,” (iii) the power of attorney is a “transaction specific power of attorney,” or (iv) the bank would not be required to complete the requested transaction if such transaction was initiated by the principal directly. It is not readily understood when a power of attorney would not constitute a form that “substantially reflects the language in the [statutory] form” or what a “transaction specific power of attorney” embodies, but banks nevertheless retain their ability to process these powers of attorney in accordance with their prior practice.

Prior to July 1, 2017, banks had the ability to exercise broad discretion with regard to whether or not to accept a power of attorney.

This discretion allowed banks to limit their risk and the risks to their client by developing strict guidelines for the form, manner, and context in which a power of attorney would be accepted.

Due to warranted caution on the part of banks, this practice led to many powers of attorney being rejected, even in situations where the agent may have been acting in the best interest of the principal. Under Georgia’s prior laws, powers of attorney could take virtually any form and grant virtually any authority to the agent, resulting in a practical inability for banks to process powers of attorney in an efficient manner. With the enactment of this new legislation, the vast majority of powers of attorney should begin to take the form provided in the statute, and banks

should have far less difficulty training their staff to examine these documents for particular items and powers in order to confirm an agent has the authority to transact business on an account.

In addition to the statutory form, the new law also provides that a person “may request, and rely upon, without further investigation” a (i) certification of the agent, (ii) an opinion letter from an attorney, and/or (iii) a translation of the power of attorney. While this language would not absolve bank personnel from the obligation to examine and assess a power of attorney as presented, it does serve as strong protection for banks against claims based on the more technical details of an agent’s authority.

Furthermore, if your bank receives a form power of attorney and your bank is uncertain whether such form “substantially reflects the language” of the statutory form or whether such form is a “transaction specific power of attorney,” then the new law provides you with an opportunity to request that an attorney provide an opinion as to whether the form meets those standards, allowing your bank to determine whether the power of attorney at issue would need to be processed pursuant to O.C.G.A §10-6B-1, et seq.

While the new law does limit a bank’s ability to reject powers of attorney that are on the statutory form, the added clarity and the ability to request a certification or opinion letter should allow banks to develop a more streamlined process for managing powers of attorney, which in turn reduces risk to both the bank and its customers.

As time goes on, this new law will likely result in the statutory form power of attorney becoming the standard form document throughout Georgia.

By using the statutory form, a principal can be assured that their power of attorney is most likely going to be accepted in a time of need. Not only should your bank consider adopting the statutory form power of attorney as its standard document, but it may be prudent for you to consult your personal attorney about updating your own power of attorney to ensure that it would be protected under Georgia’s new law.

PRESENTED BY GEORGIA’S LAW FIRM: 4 | ww w.cbaofga.co m | Summer 2017 OFFICES MACON + ATLANTA

“General Counsel Corner,” a recurring column featuring legal news and information of interest to CBA members, is brought to you by James-Bates-Brannan-Groover-LLP. Visit us at GeorgiasLawFirm.com

L EG I S L AT I V E

A LETTER FROM LORI Lori Godfrey Director of Legislative and Regulatory Affairs, Community Bankers Association of Georgia

It is hard to believe that it is summertime already. It seems like just yesterday when I started with CBA in my new role. Time sure does fly when you are having fun! After a successful legislative session, Spring Regional Luncheons and a visit to Capitol Hill in Washington, DC, it is time for me to focus on the Political Action Committee and Public Relations (PAC/PR) Funds. PAC/ PR Fund mailings were sent to all banks on January 23, 2017.

Our Board of Directors has established our 2017 Campaign Goals: 1. CBA PAC/PR Fund $100,000 and 2. 100% participation of all CBA Member Banks If you have not already returned your contribution forms, then please do so ASAP so that we may recognize your bank at our 49th Annual Meeting & Trade Show in Boston. One of the highlights of our Annual Meeting is the Silent (and recently Live) Auction. As part of my responsibilities, I am in charge of recruiting donations for the Silent Auction along with generating funds for PAC/PR. One of the suggested ideas for contributing to the PAC/PR Fund is to donate items or money to our Silent Auction. The PAC/PR Contribution forms have a line item that says “Yes, I will donate an item” for the silent auction. I am working hard to make this year’s Silent Auction the best one yet! So, I can use everyone’s help with this project. As bankers

in your communities, you have numerous contacts and customers that would be willing to donate to our silent auction if you were to just ask them. These businesses and individuals have a loyalty to you…their banker. Since silent auction items are considered donations for our PAC/PR Fund, your donation would also count toward increasing our participation and meeting the 100% goal established by our Board. Please consider that we are pooling our resources in the PAC/PR Fund to provide Georgia’s community banking industry a voice in state politics through campaign contributions to state legislators and candidates seeking election. Together, we can make a difference!

Now that I have gotten things underway for the PAC/PR Fund and the Silent Auction, I will refocus my efforts on visiting our CBA member banks. I look forward to visiting your communities and hearing about how things are going with each of your banks. My goal is to have visited all of our member banks by the end of my first year with CBA. If I can ever be of any assistance to you or your bank, then please do not hesitate to reach out to me at any time.

HIGHLIGHTS FROM MAY’S

BANKER REGULATORY FORUM

The CBA hosted its 2nd Quarter Banker Regulatory Forum, focused on Safety & Soundness, on Thursday, May 4, at its headquarters in Atlanta. Bank members and endorsed/associate members gathered for the interactive forum. The revised format covers regulatory hot topics first, which allows for more discussion among the group throughout, and the new format has been well-received by members and the agencies. Topics discussed included cyber security, commercial real estate concentrations, BSA, interest rate risk, loan participations and legal lending limit. The most discussed topic during the forum, however, was liquidity. Following lunch with the regulators, the bankers’ only roundtable included an update from CBA’s Director of Legislative & Regulatory Affairs Lori Godfrey on the successful Legislative Session, Capital Policy Summit in Washington, DC, and a few banking-related legal items.

SPECIAL THANKS TO THE FORUMS’ EXCLUSIVE SPONSOR CBA’s next Banker Regulatory Forum will be held on Thursday, August 3, 2017, at Idle Hour Country Club in Macon.

The focus will be on Safety & Soundness.

Su m m e r 2 0 1 7 | G e org i a Co m m un i ti es F i rs t | 5

L EG I S L AT I V E

CBA BANKERS MADE THEIR VOICES HEARD DURING

ICBA CAPITAL SUMMIT •

To consider tax reform that would provide a significant rate relief for individuals, corporations, and pass-through businesses. The tax reform should not increase the cost of credit for small businesses by limiting deductibility of business interest.

• To limit expanded powers for credit unions. The NCUA’s actions are unreasonably expanding credit union powers.

New powers are at odds with tax exemption based on serving people of modest means through a mutual ownership structure.

Georgia community bankers gathered in Washington, D.C. May 1- 3, 2017 with nearly 1,000 other community bankers and industry advocates from across the nation for the Independent Community Bankers of America® (ICBA) annual Capital Summit.

The CBA delegation met with senior aides from the offices of Senators Isakson and Perdue, along with 12 members (or the senior aides) of Georgia’s U.S. Representatives to discuss issues that impact community banks, our local economies and the customers we serve.

Community bankers made specific recommendations on key issues in meetings with members of Congress, including: • To ensure that regulation is tiered and proportionate to the smaller size, lower risk profile, and traditional business model of community banks to support the flow of credit to consumers and small businesses. The Financial CHOICE Act of 2014 has many good points, and would be a great start in repealing unnecessary regulatory burden for community bankers.

6 | ww w.cbaofga.co m | Summer 2017

• To consider a new Farm Bill that supports commodity prices, enhances USDA guaranteed-loan programs, and preserves crop-insurance funding The Farm Credit System lenders should return to its primary mission of serving bona-fide farmers/ranchers.

Attendees from Georgia included Dan Brannan, Partner, James-Bates-Brannan-Groover, LLP, Macon; David Coxon, President/CEO, Georgia Primary Bank, Atlanta; Charles Curry, President/CEO, First State Bank of Randolph County, Cuthbert; Clark Hungerford, EVP, Vinings Bank, Smyrna; Lisa Lane, EVP, James-Bates-Brannan-Groover, LLP, Macon; Stephen Lewis, Senior Lender, First National Bank of Coffee County, Douglas; David Moore, Vice President, ICBA, Southeast Regional Office, Atlanta; Dan Oliver, Chairman of the Board/CEO, Vinings Bank, Smyrna; Brad Serff, President/ CEO, Providence Bank, Alpharetta; Danny Schulman, Director, Vinings Bank, Smyrna; Bran Thompson, CEO, South Georgia Bank, Glennville; Derek Williams, President/ CEO, Century Bank & Trust, Milledgeville; and Rob Braswell, President/CEO and Lori Godfrey, Director of Legislative/ Regulatory Affairs, both with Community Bankers Association of Georgia, Atlanta.

L EG I S L AT I V E

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C O R P O R AT E E V E N T S

SPRING 2017 PAC/PR CLAY SHOOT CBA’s Semi-Annual PAC/PR Clay Shoot a Huge Success CBA hosted its first clay shoot of the year in Albany in March.

Rob Braswell, President & CEO, CBA of Georgia said “Our sporting clay shoots continue to be a fun experience for everyone involved and we couldn’t be more appreciative of the turnout and support for this worthy cause.” Over 60 bankers and Associate Members came out and helped raise funds for CBA’s PAC/PR Funds. The CBA maintains the only state PAC working exclusively for Georgia’s community banks.

“For several years now we have been a sponsor of the CBA Clay Shoots and it is undoubtedly one of our favorite events.

Besides helping with CBA’s PAC fundraising, we always enjoy the networking, food, raffle prizes and friendly shooting competition,” says Clayton Braswell, President, ATM Response, Clay Shoot Premier Sponsor.

Corey Gibbs, President & CEO, Community Banking Company of Fitzgerald, CBA Board Member and Clay Shoot participant says, “Once again, CBA’s semi-annual clay shoot was a huge success. Wynfield Plantation provided an excellent venue for fellowship with colleagues and associates. The clay course was challenging and in great condition, the food was fantastic and the weather was ideal. Bankers and vendors had a wonderful time while raising much needed money for represen-

tation through our PAC/PR fund. Jason Rooks, Danny Adkins, Ty Bettis and others on the PAC/PR Committee did a great job organizing the event.”

Congratulations go out to our two prize winning teams! The 1st and 2nd Highest Scoring Teams were:

First Place: AB&T’s Team, average score of 79 – (l-r) Matt Rushton, Stewart Fickel, Justin Jones and Jake Barrow

Second Place: Renasant Bank’s Team, average score of 74.5 – (l-r) Wes Sternenberg, Tommy Clark, Jeff Wiggins and Bubba Joiner

Other Prizes: Congratulations to Bill Boone, James-BatesBrannan-Groover-LLP, Atlanta, for being the lucky winner of the Browning Silver Stalker 12 Gauge Shotgun sold by Red Hills Outdoors in Americus.

THANKS TO OUR 2017 SPONSORS PREMIER SPONSOR

20-GAUGE SPONSOR

28-GAUGE SPONSORS

STATION SPONSORS

2017 Fall PAC/PR Clay Shoot SIGNAGE SPONSOR

SAVE THE DATE!

Thursday, October 19, 2017

at Burge Plantation, Mansfield

4th ANNUAL

seminar “...inspires attendees”

CBA’s Leadership Division hosted its 4th Annual Women In Banking Seminar in Macon. Attendees enjoyed the encouraging and motivational messages delivered by the event’s speakers.

Mary Norwood, former Atlanta City Councilmember and 2017 Atlanta Mayoral Candidate, spoke of her professional successes in several male-dominated fields. A 14-year cancer survivor, Pam Malara, Financial Consultant, Investment Professionals, Inc., shared her inspirational story of fighting for survival and winning - both personally and professionally! Jody Urquhart (professional speaker and comedian) encouraged the audience to have fun at work and at life and how changing your own perspective can alter a bad day to a great day!

THANKS TO OUR 2017 SPONSORS

Name Badges

Goodie Bags

Speaker Mary Norwood

Continental Breakfast & Speaker Pam Malara

Co-Sponsor Keynote Speaker Jodi Urquhart

Lunch

Su m m e r 2 0 1 7 | G e org i a Co m m un i ti es F i rs t | 9

C O R P O R AT E E V E N T S

2017 SPRING REGIONAL LUNCHEONS AND PAC/PR GOLF TOURNAMENTS The 2017 Spring Regional Luncheon Meetings attracted over 200 attendees and featured topics such as John Waupsh’s, “Bankruption” from Kasasa, and Jeff Caughron’s “Eyes Wide Open: A New Landscape for Interest Rate Risk and Investment Management” from The Baker Group. Former Georgia community banker Neil Joiner took the stage in Macon and shared a few humorous anecdotes to add a bit of comedic relief.

“I want to thank John, Jeff and Neil for their time and outstanding presentations,” stated Rob Braswell, President & CEO of CBA. “John and Jeff traveled the state providing extremely timely and thought-provoking ideas and trends that will be very helpful to our bankers as they make key strategic decisions. And of course, Neil kept us in stitches in Macon laughing at his latest escapades and his hilarious storytelling. I think our audiences learned a lot and had a great time too.”

“I also want to extend my heartfelt thanks to Dan Brannan and Michael White of James-Bates-Brannan-Groover-LLP, and Tim Veal of Nichols, Cauley & Associates, LLC for their updates and insight during our Banker Peer Group discussions. We had several excellent discussions on a wide variety of topical issues,” stated Braswell.

The PAC/PR golf tournaments were held following the Alpharetta and Albany Spring Regional Luncheon Meetings – Crooked Creek Club and Doublegate Country Club, respectively. The CBA of Georgia maintains the only state PAC working exclusively for Georgia’s community banks.

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C O R P O R AT E E V E N T S

2017 PAC/PR GOLF TOURNAMENTS WINNERS ALPHARETTA TOURNAMENT WINNERS

thank you to our sponsors !

HOLE SPONSORS - NORTH & SOUTH

Multiple Holes

1st place

2nd place

(l-r) Cleve Carlile, Ed Wehunt, Nelson Foster, and Randy Vann, who shot a HOLE IN ONE!

(l-r) Alex Jernigan, Ryan Busenitz, and Jeffery Johnson

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1stplace place 1st (l-r) Alex Jernigan, Tony Webb, Ty Bettis, and J.R. Llewellyn (pictured with Rob Braswell)

HOLE SPONSORS - ALBANY

(l-r) Cole Woodroof, Bob Wilson, Eli Tinsley, and Jason Evans (pictured with Rob Braswell)

HOLE SPONSORS - ALPHARETTA

Order Your 2017 Georgia Financial Directory!

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The 2017 Georgia Financial Directory is here and all CBA bank members and associate members should have received their complimentary copy.

The directory is your complete resource within the Georgia financial industry and contains information on banks, holding companies, banking products and services, and more.

Need an extra copy for your office or sales team? Contact Lindsay Greene at (770) 5410376 or lindsay@cbaofga.com.

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C O R P O R AT E C ATC H - U P

C O R P O R AT E E V E N T S

COMMUNITY BANKERS ASSOCIATION OF GEORGIA

ELECTS NEW LEADERSHIP DIVISION BOARD

AT 39TH ANNUAL LEADERSHIP DIVISION CONVENTION & MINI-TRADE SHOW The Community Bankers Association of Georgia’s (CBA) Leadership Division elected its new Board of Directors at the 39th Annual Leadership Division Convention and Mini-Trade Show held June 22-25, 2017 at The Ritz-Carlton in Amelia Island, FL.

EXECUTIVE COMMITTEE Chair: Jason Rooks – Flint Community Bank, Albany Chair - Elect: Kristi Greer – Oconee State Bank, Watkinsville 1st Vice Chair: Debra Weil – Community Banking Co. of Fitzgerald 2nd Vice Chair: Greg Proffitt – Newton Federal Bank, Covington Immediate Past Chair: Terri Bunten Guthrie – First Landmark Bank, Marietta Div. 1 Chair: Steven Rigdon - Spivey State Bank,

Swainsboro Vice Chair: Zac Frye - Durden Banking Co.,

Swainsboro Div. 2 Chair: Chip Davis – Family Bank, Bainbridge Vice Chair: Michael McGahee – Bank of Camilla Div. 3 Chair: Pam Wheeler - SunMark Community Bank,

Hawkinsville Vice Chair: Eli Tinsley - Planters First Bank, Cordele Div. 4 Chair: Casey Smith – Calumet Bank, LaGrange Div. 5 Chair: Trae Dorough – Touchmark National Bank,

Alpharetta Vice Chair: Chris Cochran – Affinity Bank, Atlanta Div. 6 Chair: Brian Bazemore – Community Bank of Dublin Laurens County Vice Chair: Daniel Stanford – The Peoples Bank,

Eatonton Div. 7 Chair: Keith Perry – American Commerce Bank,

Bremen Vice Chair: Paul Black – Vinings Bank, Smyrna Div. 8 Chair: Jonathon Guthrie – The Peoples Bank,

Willacoochee Vice Chair: Thomas Bennett – Pineland Bank, Alma Div. 9 Chair: Daniel Lopez - United Community Bank,

Jasper Vice Chair: Kelly Johnson - The Piedmont Bank, Norcross Div. 10 Chair: Andy Thomas – The Commercial Bank,

Crawford Ex-Officio: Rob Braswell – CBA of Georgia, Atlanta

2017-2018 LD Executive Committee (l-r): Jason Rooks, Debra Weil, Terri Bunten Guthrie, Greg Proffitt, and Kristi Greer.

If you need non-interest income, WE CAN HELP. solutions for your customers. profits for your bank.

MEMBERS AT LARGE Ty Bettis – Bank of Dawson, Albany Jim Cowart – Durden Banking Co., Twin City Dave Fain – Commercial State Bank, Donalsonville Jonathan Pope – Exchange Bank, Milledgeville Kyle Ray – First Bank, Dalton Adam Smith – First National Bank of Coffee County, Douglas Sue Wyatt – BrandBank, Duluth Peake Wilson – CBA of Georgia, Atlanta

1 2 | ww w.cbaofga.co m | Summer 2017

William J Lavender

Jacob Pollard

(210) 288-1981 j.lavendar@invpro.com www.invpro.com

(800) 679-1237 jacob.pollard@invpro.com www.invpro.com

Senior Business Development Officer

Business Development Officer

NO BANK GUARANTEE | NOT A DEPOSIT | NOT FDIC INSURED | NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY | MAY LOSE VALUE All Securities and Investment Advisory Services offered through Investment Professionals, Inc. (IPI), a Broker/Dealer, member FINRA/SIPC & a Registered Investment Advisor.

The Baker Group is one of the nation’s largest independently owned securities firms specializing in investment portfolio management for community financial institutions.

Leadership requires vision. For financial institutions, vision can be defined as “the ability to see and assess an unfolding financial landscape.” Successful managers seek out the tools, resources, and processes that bolster sound decisions in the face of changing market conditions. They also develop the plans and winning strategies necessary to lead their financial institutions to high performance.

Establishing such a plan requires a trusted partner; The Baker Group is that partner.

Our proven approach of total resource integration utilizing software and products developed by Baker’s Software Solutions* — combined with our solid investment experience and advice — makes us the investment firm of choice for financial institutions. When it comes to casting an effective financial vision for the future, The Baker Group can help you make the right choices for your institution.

The Baker difference. Dr. James Baker revealed his innovative approach to banking in the 1970s. When he wrote his book, Asset/Liability Management, little did he know The Baker Group would one day be known as the industry leader in interest rate risk management. It’s no surprise the same spirit of innovation that launched the company in 1979 is what has kept us at the visionary forefront of creating tools that manage performance while balancing risk and reward.

Education

Investment Strategies

Asset/Liability Management

Tailored Board Education Webinars for ALCO Interest Rate Risk Seminars

Develop Quarterly Strategies Determine Optimal Relative Value Manage Risk vs. Reward Tradeoff

Evaluate Earnings and Capital at Risk Simulate Stressed Rate Scenarios Analyze Risk Management Strategies

Leaders in innovation. The Baker Group remains the industry leader when it comes to innovation.

We are truly a one-stop shop that never outsources services. To find out how The Baker Group can assist your institution in defining and meeting its financial objectives, call your Baker representative or Ryan Hayhurst at 800.937.2257.

Member: FINRA and SIPC www.GoBaker.com Oklahoma City, OK | Atlanta, GA | Austin, TX | Indianapolis, IN | Salt Lake City, UT | Springfield, IL | 800.937.2257 *The Baker Group LP is the sole authorized distributor for the products and services developed and provided by The Baker Group Software Solutions, Inc.

Su m m e r 2 0 1 7 | G e org i a Com m un i ti es F i rs t | 13

Correspondent Banking Account Services Federal Funds Servis1st Access Credit Services Participation Loans

Holding Company Loans Accommodation Loans Settlement Services International Services Credit Card Services

850 Shades Creek Parkway, Suite 200 | Birmingham, AL 35209 855.881.0364 | correspondentbanking@servisfirstbank.com

1 4 | ww w.cbaofga.co m | Summer 2017

14SFB0308

1/14/2014 - 1:35pm

COATED 78c 58m

205.949.0302 www.ser Member FDIC Equal H

Member FDIC | Equal Housing Lender

CONVENTIONS

39th ANNUAL

LEADERSHIP DIVISION CONVENTION & MINI-TRADE SHOW

NEXT REGULATION

THE RITZ-CARLTON • AMELIA ISLAND, FL THURSDAY- SUNDAY, JUNE 22-25, 2017

CBA RETURNED TO AMELIA ISLAND! Hosted at The Ritz-Carlton, Amelia Island, Florida, and Emcee’d by long-time friend David Peterson, Chief Strategic Officer, i7strategies, CBA’s 39th Annual Leadership Division Convention & Mini-Trade Show boasted family fun, an incredibly inspiring keynote and a finale featuring some side-splitting comedy. As always, networking, making new friends and catching up with old ones was experienced as well. The attendees left feeling very optimistic about “What’s Next!”

The general sessions included “A Conversation with the Regulators” featuring answers from Mike Dean, Regional Director of the FDIC, Kevin Hagler, Commissioner of the Georgia Department of Banking & Finance and Courtney Hill, ADC Analyst with the OCC. Michael White, Partner, James-Bates-Brannan-Groover, provided commentary and questions. Rob Braswell, President & CEO, CBA of Georgia moderated the panel. Topics discussed included liquidity reviews, commercial real estate concentrations, fintech charters and more.

SPEAKERS David Glickman’s “Funny is the New Serious” taught the audience how to find humor in situations that might normally cause stress. Saturday’s keynote address was delivered by Jay Hewitt, a type 1 Diabetic and former USA Team Member Ironman Triathlete. Jay taught the audience how to set goals that are just out of reach but not out of sight.

He shared that if you never fail, you’ll never know how amaz-

ing success is and that you should always try to make the worst thing that has happened turn out to be the best thing.

“Jay’s message was positive and encouraging,” said Greg Ponder, Pineland Bank.

Trish Springfield, Executive Vice President of Retail, First Southern Bank, Greenville, SC, shared a myriad of ideas with attendees about ways to increase their bank’s revenue. Trish was an “excellent speaker with ideas for banks to grow their non-interest income,” said Steven Rigdon, Spivey State Bank. Tom Caragher, Product Manager, Fiserv, Alpharetta, also gave some much needed, straight forward guidance regarding the complicated subject of CECL. Saturday evening following the Chairwoman’s Family Banquet, comic and ventriloquist Tom Crowl had everyone howling with laughter and tears streaming down their faces. The finale brought the house down when Greg Proffitt, Newton Federal Bank, and Kristi Greer, Oconee State Bank were transformed into “human puppets” (pictured right). Thanks to Greg and Kristi for being such good sports!

“Great venue and speakers. Great location and topics covered. Keep up the good work!"

Scott Curry, First State Bank

of Randolph County, Cuthbert

Su m m e r 2 0 1 7 | G e org i a Com m un i ti es F i rs t | 15

CONVENTIONS

MINI-TRADE SHOW The Mini-Trade Show was a huge success as usual with a maximum of 30 exceptional vendors advertising their beneficial and cost-saving products and services. At the conclusion of the trade show, all bankers turned in their booth cards (denoting they’d visited every booth) for a drawing. Jonathan Pope, Exchange Bank, Milledgeville won the $100 cash prize plus half-off the registration fee for CBA’s 50th Anniversary Cel-

ebration in June 2018. Immediately after the Trade Show, attendees were able to continue conversations during the Networking Break, and then many vendors drew names and gave out their booth prizes (items included Yeti products, a Fitbit HR, other electronics, gift cards and more).

OTHER GREAT PRIZES

Jeff Berry, Adam Smith, Shawn Dillon, Fitech Payments

The Friday and Saturday cash prizes ($250 each) were sponsored by ATM Response.

We thank Clayton Braswell and Tony Webb for their generous support. Friday’s winner was Kristi Greer, Oconee State Bank, Watkinsville. Saturday’s winner was Chris Hunt, Community National Bank, Rossville. The “7-Minute Spotlight” was sponsored by Fi-

tech Payments. Jeff Berry presented his company’s products and services. All bankers and bank directors in the audience were entered into a drawing for $1,000 in cash.

Adam Smith, First National Bank of Coffee County, Douglas, was the lucky winner.

GOLF The Julian Hester Memorial Golf Tournament was hosted at The Golf Club of Amelia Island. Cash Prizes, sponsored by Genesys Technology Group, were awarded for the Longest Drive, Closest to the Pin and to the First & Second Place Teams. The winner for Longest Drive was Thomas Bennett, Pineland Bank, Alma, Closest to the Pin was Allen House, Jack Henry & Associates, Birmingham, AL. Congratulations to the First Place Team of Michael McGahee, Bank of Camilla, Cleve Carlile and Carter Yates, both with Cummins-Allison Corporation, Cartersville, and John Gianacaci, Bank Financial Services, Boca Raton, FL. The Second Place Team consisted of Jonathon Guthrie, The Peoples Bank, Willacoochee, Thomas Bennett, Michael Gordon, Mauldin & Jenkins, Atlanta, and Alex Jernigan, SHAZAM, Donalsonville.

5K & FUN RUN The annual PAC/PR fundraising 5K and Kids’ one-mile Fun Run were great fun at sunrise on the beach. The event raised an additional $2,500 for CBA’s PAC/ PR. The male and female winners of the 5K were Jeff Nagy (spouse of Allie Nagy of Nelson Mullins), and Katie Woodall (sister of Kristi Greer, Oconee State Bank). The male and female winners of the Kids’ Fun Run were Titus Webb (son of Tony Webb of ATM Response) and Ivy Nagy (daughter of Allie Nagy). We thank Genesys Technology Group for their premier sponsorship of the 5k & Fun Run as well as the numerous general sponsors.

1 6 | ww w.cbaofga.co m | Summer 2017

CONVENTIONS

CONGRATULATIONS! 2017 Leadership Division Representative of the Year

2017 Leadership Division of the Year

DIVISION 3

GREG PROFFITT

(l-r): Rob Braswell, President & CEO, CBA of GA, Division 3 Chair Danny Adkins, Citizens Bank of Americus, and Terri Bunten Guthrie, 2016-2017 Leadership Division Chair

(l-r): Rob Braswell, Greg Proffitt, Chief Operations Officer, Newton Federal Bank, Covington, and Terri Bunten Guthrie

The Evolution of an Industry

2017 Winner of Children’s Healthcare Fundraiser “Big Bucks Bonanza”

Congratulations to the winner of the Childern’s Healthcare Fundraiser “Big Buck Bonanza,” G.W. Johnson, Jr., President & CEO, Durden Banking Company, Twin City, and LD Board Member, Jim Cowart, Vice President, Durden for selling the winning ticket.

WHAT’S NEXT FOR THE LEADERSHIP DIVISION? The Leadership Division is proud to announce that it raised over $26,000 for CBA’s PAC, over $30,000 for Children’s Healthcare and received over 130 scholarship applications. Congratulations and many thanks to all who contributed and assisted throughout the year! Stay tuned to see what’s next for the 2017-2018 Leadership Division chaired by Jason Rooks, Senior Vice President & Commercial Lending Manager, Flint Community Bank, Albany.

Benefits Consulting

Integrated Technology

Payroll & HR Administration

CBIZ ESO

™

Smart People. Smart Technology.

Todd Gordon | 770.858.4801 todd.gordon@cbiz.com | www.cbiz.com CBIZ ESO is a division of CBIZ Benefits & Insurance Services, Inc. © Copyright 2017. CBIZ, Inc. NYSE Listed: CBZ. All rights reserved.

The CBA and its Leadership Division are extremely grateful for the support and participation of the invaluable Sponsors and Exhibitors! CBA also appreciates the attendees for spending several days with us at Amelia Island!

Photos from the Leadership Division Convention are included in CBA’s e-newsletter CBA Today and on the website www.cbaofga.com.

Su m m e r 2 0 1 7 | G e org i a Com m un i ti es F i rs t | 17

CONVENTIONS

THANK YOU TO OUR SPONSORS! PLATINUM SPONSORS

SILVER SPONSORS

BRONZE SPONSORS

GENERAL SPONSOR

INDIVIDUAL EVENT SPONSORS

Hotel Key Cards

Convention Totes

Board Meeting Refreshments

Registration Packet & Friday Networking Break

Convention Program

Golf Prizes

Name Badges Family Banquet Co-Sponsors

Welcome Refreshments

Friday Hot Breakfast Buffet

Saturday Promo Items

Friday Promo Items

7-Minute Spotlight

Saturday Break

Board Appreciation Reception

Friday & Saturday Cash Prizes

Photo Booth

Premier Sponsor

Board Appreciation Dinner

Saturday Continental Breakfast

In-Room Gifts

Signs provided by

thank you to our exhibitors ATM Response | Atris Technology | Bank Financial Services Group | BankSmart | BASYS Processing | CashTrans Check Printing Solutions | Consolidated Banking Services, Inc. | Crescent Mortgage | CRS Data | CSRA Business Lending Cummins-Allison Corporation | DeNyse Companies | Federal Reserve Bank | First Data | FirstBank Mortgage Partners Fiserv | Genesys Technology Group | Harland Clarke | Intercept Consulting Group, Inc. | J.B. Lloyd & Associates, LLC Kasasa | Point to Point Environmental | PULSE | SHAZAM | State Bank Mortgage | The Baker Group TJS Deemer Dana LLP | Travelers | Triad Financial Services, Inc. 1 8 | ww w.cbaofga.co m | Summer 2017

CONVENTIONS

49TH ANNUAL MEETING & TRADE SHOW

WHERE EVERYBODY KNOWS YOUR NAME WEDNESDAY-SUNDAY, SEPTEMBER 13-17, 2017 THE WESTIN COPLEY PLACE, BOSTON, MA With its rich history, diverse neighborhoods, and legacy of arts, culture and education, Boston has something for everyone! You, your senior staff and directors are invited to join us in what is perhaps the most patriotic city in the U.S!

stadium still in use. The first Thanksgiving in the U.S. was celebrated in Boston. Boston is home to the first college in North America – Harvard was founded in 1636. The list goes on…you’ll just have to explore and learn for yourself!

There are many things to explore and enjoy in Boston – walking tours, museums, galleries, shopping, dining, theaters, sports, farmers markets and more! And, the city’s history is incredible…did you know Boston’s Revere Beach was the country’s first public beach? Boston Common, established in 1634, is the country’s oldest public park and still a popular gathering place. Fenway Park is the oldest original Major League Baseball

Emceed by David Peterson, Chief Strategic Officer, i7stratagies, this year’s Annual Meeting will feature plenty of informative sessions for bankers, external bank directors and associate members. Attendees will hear from top-notch speakers covering timely topics, learn about the latest products in the exhibit hall, have the opportunity to win incredible prizes, network with peers–all in a nationally historic location!

The Annual Meeting will offer several networking opportunities including the DineAround, breakfasts, breaks and, of course, the Chairman’s Reception & Banquet, where guests will be entertained by the mind-bending and amazing talent of Max Major.

Spouses and guests of our attendees, plan to take the North End Market Tour (America’s oldest Italian community) on Friday morning and learn the secrets of Italian cuisine and enjoy the colorful sights and tantalizing aromas. It’s a walking tour so bring your walking shoes!

SILENT & LIVE AUCTIONS One of the most popular activities at the Annual Meeting & Trade Show, the Silent Auction is your chance to purchase sports tickets, memorabilia, gift cards, restaurant packages, vacation getaways, jewelry, novelty and one-of-a-kind items. For those who enjoy our exhibit hall games, we’re bringing back the Wine Bottle Ring Toss! An exciting live auction is planned as well!

Your participation in the Silent/Live Auction will help raise funds for the CBA Political Action Committee (PAC) and Public Relations (PR) funds. The CBA maintains the only state PAC working exclusively for Georgia's community banks.

WIN BIG! 7-Minute Spotlights: Again this year, CBA is pleased to announce two informative, as well as rewarding, preFriday

Saturday

sentations. Robert Gloer from IOU Financial and Gloria Derks from Equias Alliance will present their own 7-Minute Spotlights. Here’s how it works: As part of the sponsorship, IOU Financial will have a presentation on Friday, and Equias Alliance will have a presentation on Saturday. Learn about these two companies and how they can help your bank grow and prosper. Submit a simple entry form at the end of each presentation, and a drawing for $1,000 will be held immediately after the presentation. You have 2,000 reasons to attend and pay attention! You must be in the General Session for the entire presentation (no late walk-ins), and the drawing is only for bankers and bank directors who attend the session. Good luck!

More on Prizes! In addition to the two chances to win $1,000 with the "7-Minute Spotlight," attendees will also be eligible for the daily $300 cash prizes sponsored by ATM Response, choice bottles of wine in the Wine Bottle Ring Toss or a chance to win hundreds in the exhibit hall game “Boston Baked Bean Challenge” sponsored by AloStar.

Su m m e r 2 0 1 7 | G e org i a Com m un i ti es F i rs t | 19

CONVENTIONS

KEYNOTE ADDRESSES

E

C AGENDA AT A GLAN GEORGE BAKER SATURDAY, SEPTEMBER 16TH

RAY DAVIS FRIDAY, SEPTEMBER 15TH Executive Chairman, Umpqua Bank, Portland, OR

“Meet John Adams - A Lively and Revolutionary Conversation with America’s Second President”

MEET THE SPEAKERS

afternoon & evening

• Convention Registration • Board of Directors Meeting & Dinner (Invitation only) THURSDAY, SEPTEMBER 14TH afternoon & evening

BUCKLE UP: WILD RIDE AHEAD

ICBA REPORT Tim Zimmerman

David Kemp

ICBA Chair-Elect Standard Bank, Monroeville, PA

BANK DIRECTOR BREAK-OUT SESSIONS I & II

WEDNESDAY, SEPTEMBER 13TH

President, Bankers Management, Inc., McDonough

GENERAL SESSIONS I & II

“DIRECTOR GUT CHECK: WHAT SHOULD BOARDS OF DIRECTORS BE DOING NOW TO BE READY FOR 2018?”

Mark Kanaly, Chairman, Financial Services & Products Group of Alston + Bird, Atlanta “DIRECTOR INTERCHANGE: WHAT KEEPS YOU UP AT NIGHT?” Dan Brannan, Dan Speight & Michael White, James-BatesBrannan-Groover-LLP

“FEEDING THE MEDIA” Patrick Dix, Sr. PR Manager, SHAZAM, Johnston, IA

• Convention Registration • Exhibitor Set-Up • Welcome Reception & Dine-Around FRIDAY, SEPTEMBER 15TH morning

• Exhibit Hall open 7:30AM • • • • •

12:15PM

Spouse/Guest Activity General Session Bankers’ Peer Group Meeting 7-Minute Spotlight Friday Keynote Address

SATURDAY, SEPTEMBER 16TH morning

• Exhibit Hall open 7:30AM12:15PM

“BECOMING A HIGH PERFORMING BANK WHILE MANAGING YOUR RISKS” Dale Sheller VP, The Baker Group, Atlanta, GA

HAVE THE TIME OF YOUR LIFE MAX MAJOR - SATURDAY, SEPTEMBER 16TH Magician, Mentalist and Hypnotist | “The Real Life Sherlock Holmes”

• Two External Bank Director Break-Out Sessions • General Session • 7-Minute Spotlight • Saturday Keynote Address afternoon free evening

• Chairman’s Reception & Dinner • Entertainment SUNDAY, SEPTEMBER 17TH • Departures

Max Major is a world-renowned mentalist living in Washington, DC. His performances, which combine magic, mentalism, and hypnosis, are featured at corporate events across the country. In addition to his studies as a magician, Max relies heavily on his skills at reading body language, which he has honed over the course of 2000 live shows. His clients in 2015 included Facebook, Deloitte, CSX, Costco, Lockheed Martin, Booz Allen and a command performance at the residence of Redskins owner Dan Snyder.

CELEBRATING A LIFETIME OF SERVICE CBA’s Lifetime Service Award recognizes bankers who have devoted 30, 40, or 50 years of service to the banking industry and have been heavily involved in their community.

Nita Fulghum of First State Bank of Randolph County was recognized recently by the CBA for her 36 years of dedicated service to the community banking industry. This prestigious award was presented to her by Rob Braswell, President & CEO of CBA, and Scott Curry, Executive Vice President and Vice Chair of the bank. Nita has retired from full time employment; however, she enjoys working on a part-time schedule.

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CO NN VE T ITOI O NN SS CO VN EN

MEET THE EXHIBITORS All Covered • AmTrust North America • ATM Response • Banc Consulting Partners • Bank Financial Services Group BankTrends • Bankers Healthcare Group • BankSmart • Carr, Riggs & Ingram, LLC • CBIZ Insurance • Crescent Mortgage • DCI DeNyse Companies • Eclipse Brand Builders, LLC • Econocheck • First Data • Fiserv • Fitech Payments Gulf Coast Business Credit • Harland Clarke • Independent Community Bankers of America • Intercept Consulting Group, Inc. Investment Professionals, Inc. (IPI) • IOU Financial • J.B. Lloyd & Associates, LLC • Kasasa • Pentegra Retirement Services • Point to Point Environmental • Promontory Interfinancial Network, LLC • SHAZAM • State Bank Mortgage • The Baker Group TJS Deemer Dana LLP • Travelers • UMS Banking

THANK YOU TO OUR SPONSORS PLATINUM SPONSORS

SILVER SPONSORS

BRONZE SPONSORS

GENERAL SPONSOR

INDIVIDUAL EVENT SPONSORS

JB Board Meeting Refreshments & Saturday Breaks

Bottled Water/ Welcome Refreshments

Registration Packet

Specialty Drink Thursday Dine-Around

Friday & Saturday Cash Prizes

Board Appreciation Dinner

Friday Breakfast

7-Minute Spotlight - Friday

Board Appreciation Reception Chairman’s Reception

Name Badges

Trade Show Activity Prizes

7-Minute Spotlight - Saturday

Convention Totes

Chairman’s Banquet

Thursday Night Carving Station

Friday Keynote Speaker Ray Davis

Saturday Promo Items & Silent Auction Flyer

Friday Promo Items

Saturday Keynote Speaker John Adams

Hotel Key Card

Thursday Night Dessert & Coffee

Friday Break

Convention Signage

Su m m e r 2 0 1 7 | G e org i a Com m un i ti es F i rs t | 21

Th

rough Kn le ow

dge.

Success

E D U C AT I O N

Relevant, Reliable, Industry-leading Webinars

C

BA is committed to superior customer service and has been a leader in webinar training for over a decade. Webinars are designed for most positions in a community bank from the teller line to the board room. Speakers are industry experts with long-term, real-life, hands-on experience. Benefits of participating in a CBA webinar are: • Easy to use, time effective, cost effective, convenient, interactive • Current topics delivered by experienced speakers JULY 2017

5 Analyzing the UBPR: How Does Your Bank Compare to Peers?

6 Director Series: Raising

Capital as an Independent Community Bank (Morning Webinar)

11 Regulatory Requirements

When Employees Work from Home: Overtime, FMLA, ADA, Safety & More

12 Getting Started with SBA Lending

13 Account Documentation

Series: Closing or Changing Deposit Accounts for Consumers & Businesses

18 Mastering Escrow

Compliance: Analysis, Rules, Forms & Accounting

19 Creating an Effective

Suspicious Activity Program: Efficiency, Examinations & Fraud

20 Regulation E Series:

Regulation E Fundamentals: Back to Basics

21 Special Edition: Wire

Transfer Security Controls: Regulatory Guidance, Risk Management & Monitoring (Morning Webinar)

25 E-Compliance Rules,

Policies & Best Practices for Email, Web, Mobile & Social Media

26 Special Rules for Credit Card Compliance: Changes in Terms, APR Increases, Protected Balances, Offsets, Fee Limits & More

27 20 UCC Provisions You

Must Know When Cashing or Depositing Checks

JULY 2017

31 Special Edition: TILA

Rules for Non-Mortgage & Non-Credit Card Lending (Morning Webinar)

AUGUST 2017 2 Business Signature Cards

& Resolutions: Entities, Authority & Documentation

3 Advertising Compliance:

Website, Print, TV & Radio

8 Real Estate Series:

Appraisals & Evaluations for Consumer Real Estate Lending: Interagency Guidance, Regulator Issues & FAQs

9 Dealing with Employee

Discipline, Complaints, Performance Issues & More

10 How to Legally

Compensate Mortgage Loan Originators

15 BSA Compliance Series: Job-Specific BSA for Deposit Operations: SAR Monitoring, 314(a) Requests & CIP

16 Risk Management Series:

Conducting a Fair Lending Risk Assessment

17 Introduction to Call Report Loan Classifications

18 Special Edition: New

Military Lending Act Requirements for Credit Cards, Effective October 3, 2017 (Recorded Only Webinar)

22 Vendor Problem

Resolution: A Five-Step Approach

23 Proven Steps to Successful Business Development: Defining Prospects, Engagement Scripts, Overcoming Objections & Measuring Performance

2 2 | ww w.cbaofga.co m | Summer 2017

• Continuing Professional Education Credits • Take-Away-Toolkit (consists of an employee training log and a quiz to measure staff learning) • Webinar series for Bank Directors, Compliance Professionals, Risk Managers, Leaders, and much more!

Register today for a webinar training option that best meets your training needs! For the most current listing of webinars, visit www.cbaofga.com.

AUGUST 2017 24 New Compliance Officer Boot Camp

25 Special Edition: Revisiting Your HMDA Policies & Procedures to Include Comprehensive Changes Effective January 1, 2018 (Morning Webinar)

29 Regulation E Series:

Comparing Regulation E with Visa & MasterCard Rules

30 Asset-Liability

Management Overview: Concepts, Fundamentals & Assessing Risks

31 Special Edition: Record

Retention & Destruction Rules: Compliance & Best Practices

SEPTEMBER 2017 6 Responding to Official

Demands for Customer Funds: Subpoenas, Garnishments, Summonses & Levies

7 Understanding &

Processing IRA Rollovers & Transfers

8 Special Edition: Preparing for Reg CC Rule Changes Part 1: Impact, Detailed Changes & Action Plan (Morning Webinar)

12 Account Documentation

Series: Minor Accounts: Ownership, Documentation & Access

13 High-Risk Transaction Case Studies in Commercial Property Appraisals, Including HVCRE Considerations

14 Workout & Liquidation of an SBA Loan

15 Special Edition: Managing a Residential Constructionto-Permanent Loan – Start to Finish (Morning Webinar)

SEPTEMBER 2017

OCTOBER 2017

19 Supporting Documentation 13 Special Edition: for the ALLL: Current Rules & Future Expectations Under CECL

Planning & Compliance Considerations for the New Fannie Mae & Freddie Mac Uniform Residential Loan Application (Morning Webinar)

20 ACH Specialist Series: RDFI Returns: 2 Day vs. 60 Calendar Days – Understanding the Difference

21 Understanding Loan

Participations & Syndications Part 1: Recognizing the Distinction & Determining the Best Solution

26 Step-by-Step SAR

Completion: Dos & Don’ts

17 Beyond EMV: Trends in

Payments & What It Means for Community Banks

18 Special Edition: All About 1099 Reporting Part 1: Forms 1099-A & 1099-C: Foreclosures, Repossessions & Debt Settlements

19 Understanding Loan

Participations & Syndications Part 2: Documentation, Servicing, Administration & Due Diligence

27 Director Series: Rules

& Trends in Executive Compensation (Morning Webinar)

28 Managing & Mitigating Data Breaches: Fraud, Forensics & Incident Response

29 Special Edition: 20

Common Collection Pitfalls (Morning Webinar)

OCTOBER 2017 3 Keys to Effective Employee

24 BSA Compliance Series:

Job-Specific BSA Training for the Frontline: CTRs, SARs, CIP & More

25 Advanced Commercial Loan Documentation

26 Risk Management Series: Establishing or Maturing Your Vendor Risk Management Program

Recruitment, Onboarding & Retention

4 Surviving a TRID

Compliance Exam

31 Special Edition: Preparing for the Impact of New Prepaid Card Rules Under Regulation E: Deadline April 1, 2018

5 Countdown to the New HMDA Rules Effective January 1, 2018

NOVEMBER 2017

6 Special Edition: Preparing

1

Special Edition: Working with Troubled Customers: Loan Extensions, Deferments, Re-Aging, Refinancing & Incentives

11 Real Estate Series: ARM

2

CECL Loss Estimation Methodologies: Using Your Bank’s Data History to Create Workable Options

for Reg CC Rule Changes Part 2: Operations Systems, Audit & Reporting Implications & Balloon Payments: Clarifying the Confusion

12 Call Reports: Regulatory Capital Requirements

E D U C AT I O N NOVEMBER 2017 7

Required Compliance for Commercial Loans Secured

by Real Estate

8

Regulation E Series: Auditing for Regulation E Compliance

9

When a Depositor Dies: Next Steps & Best Practices

14 ACH Specialist Series:

NOVEMBER 2017 21 Director Series: Required

Compliance for the Board & Senior Management (Morning Webinar)

28 OFAC Sanctions

Compliance: Update, Expectations & Best Practices

29 Robbery Preparedness for All Staff

Federal Government ACH Payments: Reclamations & Garnishments

30 Avoiding Employee Job

16 Account Documentation

Misclassification Issues: Getting It Right!

Th

BSA Compliance Series: Job-Specific BSA Compliance for Lenders

6

Conducting a Collections Risk Assessment

7

Disaster Preparedness, Recovery & Business Continuity

12 Real Estate Series:

Mortgage Loan Disclosure Timing Issues

DECEMBER 2017 14 Risk Management Series: ACH Risk Management & Assessment: Risks, Controls & Ratings

19 Preparation Plan for CDD

Changes to Beneficial Ownership Rules: Effective May 11, 2018

20 New Security Officer

Training: Responsibilities, Best Practices & SkillBuilding Tools

13 All About 1099 Reporting

Director Series webinars are scheduled from 10:00-11:30 AM Central Time Most webinars are scheduled from 2:00-3:30 PM Central Time unless otherwise indicated. Please check the brochure copy to confirm the time.

To learn more or to register, visit www.cbaofga.com or contact Jodi Swilley at Jodi@ cbaofga.com or 770-5414492.

Note: Dates/topics subject to change.

Part 2: Forms 1099-INT & 1099-MISC: Vendor Payments, Prizes & Interest on Deposit Accounts

rough Kn ledge. ow

Success

Series: Accepting Powersof-Attorney on Deposit Accounts

DECEMBER 2017 5

2nd Annual

CYBER RISK SUMMIT

1 1/2

Thursday-Friday DAYS August 10-11, 2017 CPE CREDITS The Westin Savannah Harbor AVAILABLE Golf Resort & Spa

Looking for New Non-Interest Fee Income?

The 2nd Annual Cyber Risk Summit is designed to provide you with the latest updates to FFIEC audit requirements, regulatory examination trends, best practices for assessing potential risks, and to better prepare you when confronting cyber risks.

FEATURED SPEAKERS INCLUDE: •

Ben Hayden, Security Operations Supervisor, SHAZAM, Johnston, IA • Doug Mims, CPA, Partner, Carr Riggs & Ingram, LLC, Atlanta • David Mills, Partner & Director of IT Audits & Assurance, Carr Riggs & Ingram, LLC, Atlanta • Tony Womack, Assistant Regional Director, FDIC, Atlanta Representatives from the FBI, Homeland Security and other industry experts have been invited.

The Banker Suite

To register, please contact Jodi Swilley, jodi@cbaofga.com.

2017

SALARY & CASH COMPENSATION SURVEY Participate and save!

With the CRS Data Banker Suite, you can bring evaluations in-house and create a new revenue stream in the process.

• Stay fully compliant with all 8 points of the

• Quickly and easily determine FEMA

Interagency Guidance to help you service

flood zones to meet Biggert-Waters

more real estate loans in-house.

requirements and bypass unnecessary fines.

• Establish new non-interest fee income.

• Improve your bank’s efficiency ratio.

• Navigate changes made through the DoddFrank Act while saving time and money.

We’re all about putting the power back in

CBA is partnering with Blanchard Consulting Group to offer a survey focusing on salary and cash compensation for 20 executive positions and over 100 middle management and staff level positions.

your teams’ hands.

Schedule a Presentation Today.

Jason Pruitt | jpruitt@crsdata.com | 770.883.6609 | crsdata.com/banking

To complete the survey, please contact Laura Roth at laura@blanchardc.com or 612-886-1225.

Su m m e r 2 0 1 7 | G e org i a Com m un i ti es F i rs t | 23 ©2017 CRS, Courthouse Retrieval Systems. All Rights Reserved. The Banker Suite is property of CRS Data, Inc.

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We do this every day so you don’t have to. Pricing and contract negotiations can be overwhelming if you don’t have the market data to benchmark your progress. Lean into our experience to secure the most favorable contract.

Keeping track of everything negotiated is a full time job. We audit every document for accuracy before you execute your final contract. We also stay with you for 12 months after the effective date and audit every invoice.

Bank technology consulting that pays for itself. genesystg.com 2 4 | ww w.cbaofga.co m | Summer 2017

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(770) 729-4140

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info@genesystg.com

E D U C AT I O N

3rd QUARTER 2017 EDUCATION PROGRAMS AND CORPORATE EVENTS

Th

rough Kn ledge. ow

Success

JULY 2017 7/11 Compliance with Home Equity Lines of Credit - Atlanta 7/12 Compliance with Construction Loans - Atlanta 7/18 Train the Trainer - Macon 7/19-20 Business Development Workshop - Atlanta 7/20 Human Resource Program – Workshop II- Macon 7/25-27 Consumer & Commercial Loan Documentation Bootcamp (2 ½ days) - Atlanta 7/25 2017 Mastering HMDA – Transitioning to the New Regulations

- Rome 7/26 Mortgage Lending: Start to Finish - Duluth 7/27 2017 Mastering HMDA – Transitioning to the New Regulations

- Duluth AUGUST 2017 8/1-4 10th Annual Advanced BSA Officer School - St. Simons Island 8/3 Banker Regulatory Forum – Safety & Soundness - Macon 8/8 Senior Retail Banking Forum – Session III - Atlanta 8/9 Community Bank Leadership Academy - Macon

8/10-11 2nd Annual Cyber Risk Summit - (1 ½ days) - Savannah 8/15 How to Ensure Compliance with Deposit Regulations - Tifton 8/16 How to Ensure Compliance with Deposit Regulations - Macon 8/17 How to Ensure Compliance with Deposit Regulations - Duluth 8/15-17 Commercial Real Estate (CRE): Lending: Cash Flow &

Appraisal Bootcamp (2 ½ days) - Atlanta 8/21 Essentials of Board Committees – Greensboro SEPTEMBER 2017 9/12 Compliance Program III – GA Deposit Documentation - Tifton 9/13-17 49th Annual Meeting & Trade Show - Boston, MA 9/13 Compliance Program III – GA Deposit Documentation - Macon 9/14 Compliance Program III – GA Deposit Documentation Savannah 9/19 Compliance Program III – GA Deposit Documentation - Rome 9/20 Compliance Program III – GA Deposit Documentation - Duluth 9/20-21 Credit Administration Workshop - Atlanta 9/26-28 18th Biannual BSA Officer School - Atlanta

2017 SCHOOLS & CONFERENCES

CPE CREDITS AVAILABLE

The CBA provides a variety of schools and conferences designed for most positions in a community bank. The instructors are local and national industry experts and many are former community bankers. We invite you to make plans today to attend one or all of these schools and conferences.

To learn more about these programs, visit www.cbaofga.com or contact the CBA Education Department at education@cbaofga.com.

• • •

Advanced BSA Officer School – August 1-4 – St. Simons Island (3 ½ days) Cyber Risk Summit – August 10-11 – Savannah (1 ½ days) Essentials of Board Committees – August 21 – Greensboro

• • •

Compliance Lending School – October 2-5 – St. Simons Island Inaugural Fraud School - October 16-18 - Young Harris (2 ½ days) Southeast Financial Human Resource Conference – November 2-3 – Atlanta (1 ½ days)

At Stokes Carmichael & Ernst LLP, we have been bringing “The Power of Legal Knowledge®” to the challenges faced by the financial community in the areas of credit and collections, banking litigation, fraudulent conveyance litigation, bankruptcy representation, defense of lawsuits, and loan workouts since we opened in 1972.

Our clients appreciate the “Real World Legal Solutions®” that we bring to the myriad legal matters facing banks today. We welcome the opportunity to put our experience to work for you. Please contact us to discuss how we can help you optimize recoveries for your bank.

Stokes Carmichael & Ernst LLP scelaw.com | mje@scelaw.com 404.352.1465 x441

THE POWER OF LEGAL KNOWLEDGE®

2 6 | ww w.cbaofga.co m | Summer 2017

Direct o

o ll e g e

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nk

’C rs

orgia B a

E D U C AT I O N

ESSENTIALS OF BOARD COMMITTEES Monday, August 21, 2017 The Ritz-Carlton Reynolds, Lake Oconee, Greensboro

CPE CREDITS AVAILABLE

A NEW one-day program designed to discuss best practices for the Audit/Risk Management, Credit, Compensation/Executive and ALCO Committees Members of bank board committees continue to play an active role in defining the appropriate levels of governance and accountability for the bank. To increase efficiency and allow deeper focus in specific areas, a board may establish certain specialized board committees. The number and nature of committees depends on many factors, including the size of the bank and its board, the nature of the business areas of the bank, and its risk profile.

The Essentials of Board Committees is part of the CBA Georgia Bank Directors’ College and is a one-day program designed to discuss best practices of the Audit/Risk Management, Credit, Compensation/Executive and ALCO Committees.

During the morning session, industry experts will provide information regarding priorities in community banking, maximizing customer relationships, board committees and data breach prevention. The afternoon program will include a breakout session where you will participate in a specific board committee discussion with your peers. Then, we will discuss the findings from each group to include time for questions.

The CBA is a leader in providing Bank Directors with the education and training needed to address the issues and challenges facing them in today’s highly regulated and ever changing financial services industry. We are sure you will find attending this year’s program to be a valuable use of your time. We are honored to have Georgia’s Attorney General, Chris Carr as our guest speaker and we hope you will come help us welcome him as he shares remarks regarding “Breach Prevention”.We look forward to seeing you on Monday, August 21st at the beautiful Ritz-Carlton Reynolds, Lake Oconee. To register, contact Jodi Swilley of the CBA.

MEET THE SPEAKERS:

Christopher M. Carr Georgia Attorney General

Mark Kanaly Partner & Chair of Banking Practice, Alston & Bird LLP, Atlanta

Gabe Krajicek CEO, Kasasa, Austin, TX

Bruce Rollinson Assistant Regional Director, FDIC, Atlanta

Cliff Stanford Partner, Alston & Bird LLP, Atlanta

Matt Veneri Partner, FIG Partners, Atlanta

TESTIMONIALS “Good info and timely! Good job CBA!” Mickey Brown, Vinings Bank, Smyrna “CBA Directors’ College is a great way to stay abreast on current and fundamental issues facing our bank.”

Joe Arogeti, Private Bank of Buckhead, Atlanta “The CBA Directors’ College brought to light the need for continued training for our bank to insure they continue to contribute positively to the success of the bank.”

Sam Beall, Bank of Dudley

Register online, or email education@cbaofga.com

Su m m e r 2 0 1 7 | G e org i a Com m un i ti es F i rs t | 27

MEMBER SERVICES

2017

memorial scholarship

Julian&&Jan JanHester Hester Julian MEMORIAL SCHOLARSHIP

C

ongratulations to the five winners of the 2017 Julian & Jan Hester Memorial Scholarship! Each winner will receive $1,000 to attend a Georgia college, university or technical school of their choice. Applications were submitted to the Association through CBA member banks.

The scholarship is named for the late Jan Hester, daughter of Lalia and the late Julian Hester, longtime CEO of the CBA. The scholarship program began in 1991

and is based on merit. To compete, students must write a short essay on the characteristics of a community bank, and the continuing benefits they offer to their home communities. In addition to supporting community banking, this scholarship fund is an opportunity to pass on the positive qualities both Julian & Jan Hester exemplified.

“CBA is proud of these five students and wish them well as they continue to further their education,” stated Rob Braswell, President & CEO of CBA. “Each winner demonstrated outstanding scholastic achievement and commu-

nity service. This was no easy task for the judges, who took their responsibility very seriously. The quality of applications was extraordinary with students who excelled in academics, athletics, community involvement and more – really an impressive group of high school seniors. Thanks to the generosity of our bankers and associate members, the Education Foundation is fully funded which means the Scholarship Program is completely self-sufficient, giving support to generations of Georgia’s students in the future,” explained Mr. Braswell.

Harrison Clark

Timothy Silva

University of Georgia Sponsored by:

University of Georgia

Neil Stevens, President & Chief Executive Officer

L.O. Benton IV, Chief Executive Officer

Sponsored by:

Fresh Look.

Familiar Service.

Our community’s needs are evolving, and so are we. That’s why you’ll see some new things — like a refined mission to create remarkable experiences for you and a new look that captures fresh momentum and growth — alongside familiar things, like the cupola that symbolizes 57 years of working side by side with you toward your goals.

You can still count on us.

But you can grow with us, too.

Megha Desai

Abigail Snyder

706.769.6611 | oconeestatebank.comGeorgia Institute of

University of Georgia Sponsored by:

Member FDIC

Technology

Sponsored by:

Brad Serff, President & Chief Executive Officer

Madison Horinek Augusta University Sponsored by:

Andy Williams, President

2 8 | ww w.cbaofga.co m | Summer 2017

Fresh Look.

Familiar Service.

Neil Stevens, President & Chief Executive Officer

Our community’s needs are evolving, and so are we. That’s why you’ll see some new things — like a refined mission to create remarkable experiences for you and a new look that captures fresh momentum and growth — alongside familiar things, like the cupola that symbolizes 57 years of working side by side with you toward your goals.

Special Thanks to Our Judges: You can still count on us.

But you can grow with us, too.

706.769.6611 | oconeestatebank.com

Paul Black Vinings Bank Smyrna

Tracy Dobson ACG Alpharetta Member FDIC

Elyse Kellert CBIZ Atlanta Dr. Don Sabbarese Brooke Ruckdeschel Kennesaw State University Cornerstone Bank (ret.)

Atlanta

MEMBER SERVICES

2017

memorial scholarship fund

J. Steven Walraven MEMORIAL SCHOLARSHIP

Maria Ponce Named 2017 Walraven Winner The Community Bankers Association of Georgia is pleased to announce the winner of the 2017 J. Steven Walraven Memorial Scholarship. Congratulations to Maria Ponce, Accounting Specialist at First Bank of Dalton. Maria was nominated by Larry Roye, President & CEO, First Bank of Dalton. Maria attends Dalton State College where she is majoring in Accounting. This $500 scholarship is awarded to a Georgia community bank employee attending a college or university within the state of Georgia. The goal of the scholarship is to assist those employees interested in fur-

thering their education to enhance their career in community banking.

The scholarship is named for the late J. Steven Walraven, a former community bank president who dedicated much of his life to his community and community banking. His wife Rebecca and their sons have developed the scholarship in his memory. Much of Steve’s life was dedicated to improving his community and community banking.

Sponsored by

Larry Roye, President & CEO, First Bank of Dalton, congratulates Maria Ponce, Accounting Specialist and winner of the 2017 J. Steven Walraven Memorial Scholarship.

Quality. Expertise. Trust.

Because You Deserve It • • • • •

External Audit Internal Audit Outsourcing Sarbanes-Oxley Act Consulting Risk Management Services Tax Consulting and Preparation

north georgia Ian Waller iwaller@nicholscauley.com

• • •

Regulatory Compliance Consulting Risk Assessment Consulting Information Technology Consulting

• •

Internal Control Evaluations Merger & Acquisition Assistance

• • • •

De Novo Consulting Loan Review Strategic Planning Valuation Services

south georgia Tim Veal tveal@nicholscauley.com

Financial, Compliance and Risk Management Services Offices Across Georgia | 800.823.0117 | www.nicholscauley.com

Su m m e r 2 0 1 7 | G e org i a Com m un i ti es F i rs t | 29

A leader in Correspondent Banking yesterday, today & tomorrow.

Leadership, experience, technology, innovation, strength, and satisfaction…these are the expectations of our correspondent banking clients. As one of the leading correspondent banks in the country, we are uniquely qualified to deliver on these expectations. Let us help you work to your strengths. Know where you’re going by working with someone who’s been there. We know this business inside and out. We know where it’s been, and where it’s headed. We’re here to create opportunities for your success.

To learn more about the BBVA Compass correspondent banking services, visit bbvacompass.com/fig For general questions regarding the BBVA Compass correspondent banking services call us at 1-800-644-3330 or contact our correspondent banking experts.

Brad Reeves • SVP - 813 505 7503 - brad.reeves@bbva.com T. Ray Sandefur • SVP - Credit Services - t.ray.sandefur@bbva.com Michael Burnap • SVP - Customer Service - michael.burnap@bbva.com Bob Freeman • EVP, Director - bob.freeman@bbva.com

All loans and accounts subject to approval, including credit approval. BBVA Compass is a trade name of Compass Bank, a member of the BBVA Group. Compass Bank, Member FDIC. Rev. 05/2017 / #4183 3 0 | ww w.cbaofga.co m | Summer 2017

MEMBER SERVICES

COMMUNITY BANKERS ASSOCIATION OF GEORGIA ENDORSES

PENTEGRA & CRA PARTNERS The Community Bankers Association of Georgia (CBA) is pleased to announce the endorsement of Pentegra Retirement Services for 401k/retirement planning, and CRA Partners for CRA compliance programs. The CBA conducts an extensive due diligence before selecting a company as an Endorsed Member Company (EMC). Both Pentegra (headquarted in White Plains, NY) and CRA Partners (headquartered in Memphis, TN) earned the approval of both CBA’s Member Services Committee and the Board of Directors.

Pentegra gets its name from the words Pension and Integrity.

Founded in 1943 by the FHLBs in 1943 to run a Defined Benefit Pension plan for the original FHLBs, Pentegra has been a bank specific retirement plan provider for over 73 years and works with over 700 community banks nationwide. Pentegra is one of the few retirement plan providers that can offer a bank and their board outsourcing of all principal fiduciary liability (Trustee, 3(16) Named Plan Administrator, and Named Fiduciary). Pentegra also offers a robust education team which includes customized enrollment and education services.

Pentegra has a number of platforms available for 401(k), ESOP, KSOP, and Defined Benefit Pension plans sponsored by community banks in Georgia. The endorsement includes preferred pricing for CBA member banks.

“We are pleased to announce this new relationship with CRA Partners,” stated Rob Braswell, President & CEO of the Community Bankers Association of Georgia. “CRA Partners provides community banks with a way to meet their federally mandated Community Reinvestment Act (CRA) requirements by enhancing the lives of vulnerable, low- and moderate-income senior housing residents through installation of the Senior Crimestoppers program.”

Participating banks may earn guaranteed CRA credit by funding CRA-qualified loans, investments or grants.

Funded exclusively by the banking industry, Senior Crimestoppers is a nationwide crime prevention program educating and safeguarding against theft, abuse, neglect, vandalism, substandard care, fraud and any unethical behavior impacting older adults. The program is installed at no cost to the senior facilities.

“We are very excited about partnering with Pentegra,” stated Rob Braswell, President & CEO of the Community Bankers Association of Georgia. “They have been a CBA Associate Member for many years and many of our member banks already enjoy the wide variety of options available to their employees. During our due diligence, we spoke with numerous Pentegra clients who found them to be very knowledgeable and provided excellent customer service for their employees.”

Ed J. Gentry, Chairman, President and CEO of CRA Partners explains, “Crime, specifically against the elderly, is a rapidly growing problem in our country, and we are dedicated to providing the Senior Crimestoppers program to help our nation’s elderly.

It’s vital that all banks have an activity like this in their CRA portfolio because the elderly population is going to triple within the next 20 years.”

According to Mr. Gentry, CRA Partners has 225 banks across the country who have loaned, invested, or granted over $340 million to help provide safe, crime-free living environments to over 100,000 senior residents who have experienced a 95% reduction in crime incidents in their living environments.

TARGET YOUR AUDIENCE WITH CBA’S SPONSORSHIP OPPORTUNITIES CBA’s Annual Meeting in Boston •

Banquet Wine Service - $1,500

•

Saturday Breakfast - $1,300

•

Mirror Clings in Hotel Rooms - $1,000

•

Convention Programs - $1,500

•

Looking to connect with bankers in the Leadership Division? Consider a breakfast sponsorship at the CBA Leadership Academy - only $250!

•

Looking to reach bank directors and executives? Sponsor the Keynote Speaker at the Essentials of Board Committees conference for $1,500 - or sponsor door prizes for just $250!

Increase your organization’s exposure, heighten your brand recognition, and drive sales by sponsoring or advertising with CBA. For more information, contact Lindsay Greene at (770) 541-0376 or email lindsay@cbaofga.com.

Su m m e r 2 0 1 7 | G e org i a Com m un i ti es F i rs t | 31

MEMBER SERVICES

WELCOME NEW CBA ASSOCIATE MEMBERS! The Community Bankers Association of Georgia (CBA) would like to welcome new Associate Members who were recently approved by the CBA Board of Directors. Throughout the year, CBA’s Board approves quality vendors who provide products and services to CBA members.

Cox Media Group Ms. Carol Johnston Advertising/Marketing Watkinsville

CRA Partners Ms. Sue Shaffer Senior Housing Crime Prevention Foundation | Memphis, TN

CT Darnell Construction Company Ms. Jennifer Henderson Building Design/ Construction Alpharetta

Eclipse Brand Builders Mr. G. Michael Smith Building Designers/Architects Suwanee

Enthusias Ms. Lisa Beck Advertising/Marketing Birmingham, AL

Hamilton Mortgage Corp Mr. Jim Eady Mortgage Services Birmingham, AL

Moore, Clarke, Duvall & Rodgers, P.C. Mr. Brad Folsom Legal Services | Valdosta

Print Supply LLC Mr. Jay Brooks Printing Services Duluth

TargetProof, LLC Mr. Thomas Stone Cyber Security Services Atlanta

TTL, Inc. Mr. Landon Woodall Environmental Consulting Albany

UMS Banking Mr. Bruce Ferguson Merchant Services Glendale, CA

CONGRATS TO GEORGIA’S BARRET SCHOOL OF BANKING GRADUATES The 45th Annual Graduate Session of the Paul W. Barret, Jr. Graduate School of Banking was held May 21-26, 2017 at Christian Brothers University in Memphis, TN. CBA would like to congratulate Sarah Copeland and Lindsey Law of First Federal Savings & Loan, Valdosta, GA and Jim Strickland, BankSouth, Greensboro, GA for their graduation from the 45th graduate session.

Jim Strickland (left) with CBA’s Rob Braswell (right).

Rob Braswell, President & CEO, Community Bankers Association of Georgia, serves on the Board of Regents of the Barret School of Banking and attended the graduation in Memphis.

“Congratulations to Sarah, Lindsey and Jim – they did a great job of representing Georgia’s community bankers in this year’s graduating class. In fact, Jim was selected by his peers as the 2017 Graduating Class Representative and will have an opportunity to serve on the Board of Regents for the next three years. I am very proud of our Georgia graduates and I know the knowledge and experiences they gained from their participation will help them in future endeavors both at their bank and in their community,” stated Mr. Braswell.

BARRETT SCHOLARSHIP WINNER MEETS WITH SPONSOR IPI, INC. Sponsors of CBA’s 2017 Barret Graduate School of Banking Scholarship Jake Pollard, Vice President of Business Development, and David Doerflinger, Senior Business Development Officer, of Investment Professionals, Inc. (IPI), met with scholarship recipient Michelle Dixon, Loan Officer at Century Bank & Trust in Milledgeville. IPI, a CBA Endorsed Member Company, sponsored the scholarship for a Georgia community banker to attend the 2017 session of the Barret Graduate School of Banking as a first-year student.

Pictured (l-r) Jake Pollard, David Doerflinger, Michelle Dixon, and Derek Williams, President & CEO, Century Bank & Trust.

THANK YOU TO OUR SPONSOR!

3 2 | ww w.cbaofga.co m | Summer 2017

MEMBER SERVICES

CBA ENDORSED MEMBER COMPANY

SPOTLIGHT

CLAYTON BRASWELL OF ATM RESPONSE In this issue, CBA is pleased to feature Clayton Braswell, President of ATM Response in Suwanee.

CBA invited Clayton to participate in a Q & A so you can learn more about this longtime Endorsed Member Company and a little more about Clayton.

Tell us about ATM Response and your role with the company: ATM Response was founded in 1982 as an after-hours, first line maintenance company to repair ATMs when bank branches were closed. I started working for ATM Response in 1985 as a technician. In 1994 I had the opportunity to purchase the company and jumped on it. Since then we have expanded our first line maintenance coverage hours, added ATM balancing and replenishment and Federal Reserve Bank cash and rolled coin delivery to our service offerings. I am the President of the company and oversee all aspects, but sales and building relationships with clients is what I enjoy most.

How do you help Georgia’s Community Banks?

We offer community banks an option to dealing with the larger cash logistic companies by offering competitive pricing and superior customer service. We also allow banks to eliminate all the liability from their ATM’s by utilizing our first line maintenance and replenishment services. As we all know, loading your own ATMs can be very risky.

Interesting facts about you – Education, family, hobbies, etc.

I was born and raised in Georgia and I am a huge UGA fan. My wife, Donna, and I met in high school and have been married for 23 years. We have three kids with our oldest heading off to college in Milledgeville later this year. My two boys are in middle school and love sports - baseball and lacrosse primarily, but they also enjoy basketball. We also have a family lake house on Lake Blackshear where we escape to whenever we can to wake board and wake surf.

What do you do for fun outside of work?

I like to golf and love to fish. Coaching my kids in softball and baseball has cut into my golfing, but it’s a great way for us to spend time together. I enjoy going to see my Dawgs play whenever I can and I also like attending Falcons games.

What’s new? Any hot products?

“Smart Safes” are becoming more and more popular because of their reporting abilities and next day credit. They are a great tool for retail bankers to offer their clients. Not only does it cut down on internal and external theft, but with the customized alerts, they can help a retailer understand and keep track of their business better.

Su m m e r 2 0 1 7 | G e org i a Com m un i ti es F i rs t | 33

MEMBER SERVICES

MEMBER SERVICES

GAP MANAGEMENT: AN IDEA WHOSE TIME HAS GONE Remember 8-track audio tapes? What about VCRs? Typewriters? These were all innovative products that, at the times they were introduced, were game-changers for many.

But, someone is always coming up with a better mousetrap.

Cameras don’t even need film anymore. There seems to be no facet of human endeavor that hasn’t been affected by technological advancement.

The management of interest rate risk is no exception. Banking deregulation during the 1970s removed governmental restrictions over what banks could pay depositors, allowing for new and innovative deposit products. Modern-day asset/ liability management became necessary because, for the first time, the rates paid to depositors would be influenced by market conditions and not by regulatory edict. Banks’ liabilities were now subject to discretionary repricing determined by the vagaries of credit market conditions, competition, and managerial strategy. Technology had some catching up to do.

Something Is Better Than Nothing In the meantime, a tool was developed that was easy to use and simple to understand. Pick a time period, say twelve months, and calculate the dollar amount of earning assets that potentially reprice over that span. Then, compare that dollar amount to the dollar amount of rate-sensitive liabilities that could reprice over the same period. The difference came to be known as “the gap”; thus, gap management was born.

On the surface, the reasoning behind gap management’s utility seemed pretty sound. If bank management knew that it had a greater volume of assets repricing than it did liabilities, a condition known as “positive gap,” it could conclude that net interest income (NII) would increase in a rising rate environment. Conversely, if the volume of repricing liabilities was greater than the volume of repricing assets, the bank was “negatively gapped,” and earnings would suffer if rates rose.

Makes sense, right? Well, it might if the rates on assets that earn money and the rates on liabilities that cost money all moved at the same time by the same amount. But, the world doesn’t work that way.

Live in the Now While not totally without use, gap-driven estimates of how earnings might be impacted by changing rate environments have always been inaccurate at best, and downright 3 4 | ww w.cbaofga.co m | Summer 2017

misleading at worst. Take, for example, the bank that is negatively gapped. Following “gap logic,” management will perceive that net interest income (NII) will be impaired by rising rates and may feel a need to “fix the problem.” But, “gap logic” ignores the fact that most of the bank’s liabilities are in the form of non-maturing deposits (NMDs) that are very rate insensitive and significantly lag the market in rising rate environments. Under these commonly occurring circumstances, a negatively-gapped bank can, and probably will, still benefit from rising rates. Management’s efforts to fix a problem that doesn’t exist can prove counterproductive.

Thankfully, there are now computer models that can, account by account, recognize that rates charged to loan customers will behave differently than rates paid to depositors. The ability to factor in pricing betas along with time lags gives the whole measurement and management process a greater degree of reliability and precision.

So, if your bank is one of the many holdouts still clinging to those gap reports, think back to that old 8-track player you might have had in your car. It’s only a matter of time before it eats the tape.

Lester Murray joined The Baker Group in 1986 and is an Associate Partner within the firm’s Financial Strategies Group. He helps community financial institutions develop and implement investment and interest rate risk management strategies. Before joining The Baker Group, he worked at two broker/dealer banks in Oklahoma City and was also an assistant national bank examiner. A graduate of Oklahoma State University, he holds Bachelor of Science degrees in finance and economics.

For more information, contact Lester at 800-937-2257 or lester@GoBaker.com.

Lester Murray Associate Partner The Baker Group A CBA Endorsed Member Company

MME EMMBBE ERRSSE ERRVVI CI CE ESS

UPGRADING YOUR MARKETING STRATEGY TO REACH MORE CONSUMERS

For years, financial industry marketers like me have addressed consumers with sporadic marketing — sporadic because that’s what worked and it was cost effective to do so. The expectation at that time was that, upon receiving a marketing piece, a consumer would immediately come to our place of business and open an account or buy the financial product we were highlighting. And that expectation wasn’t far from reality.

I can personally remember running campaigns and expecting a 30-40% positive ROI, depending on the channel. At the time, our techniques and measurement capacity were improving, and consumers had fewer media options than they have today, so there was a greater chance they’d see and react to the marketing campaign. Those were the days. The easy days.

More Engagement Options Means Less Attention Today, consumers have the power. With more channels of communication than ever, consumer engagement has increased exponentially. Ask a room full of consumers how many of them watch TV while using a tablet and having their cell phone nearby. I bet every hand in the room goes up.

What does that mean? It means consumers are engaged in more media than ever, but at a shallower level. According to Google , 85% of adults ages 18-49 use multiple devices at the same time. As consumers, we all bounce from channel to channel with extreme fluidity, almost as if we’re skipping across the top of a lake. We never actually dive deep into the water.

Targeting Specific Consumers Can Keep Costs Down Marketing across multiple channels isn’t as costly as you may think. It’s really a question of volume and targeting. It can be extremely expensive if you want to talk to everyone. But if you only want to reach certain people (those who are highly likely to buy your product), you can leverage data to target those consumers. You can find these consumers by using your own data or by purchasing data. By being selective, you can manage your costs very effectively.

Investing in this data and technology will allow your institution to engage consumers on their terms. Organizations like Nielsen have been helping marketers and researchers for years. Models have been developed that identify psychographic indicators in different types of people to help us predict behavior. Then, we as marketers can use that data to create marketing strategies, like figuring out which types of media we should use to attract certain consumers.

If you can’t do everything above on your own, ask for help.

Talk to your team, reach out to partners, or learn from vendors. Take whatever steps you have to take to understand and engage individuals in your community in ways that will encourage them to seek you out.

For more information, contact Jordan Baltazor at 512-222-4003 or Jordan.Baltazor@kasasa.com.

Reach Consumers Where They Are In order to grab a consumer’s attention in this environment, you have to be in as many different media channels as possible.

It’s no longer acceptable to just have a TV commercial. What if you get DVR’d and they fast-forward right past it? What if they watch everything on Hulu?

You have to engage people in a conversation using the media they’re consuming — usually multiple ways! If you’re targeting the right consumers and appearing in direct mail, email, digital media, social media, and TV, then you have an actual opportunity to cut through the clutter and create a real dialogue.

Keith Brannan Chief Marketing Officer Kasasa A CBA Endorsed Member Company

Su m m e r 2 0 1 7 | G e org i a Com m un i ti es F i rs t | 35

MEMBER SERVICES

STRATEGIC COMPENSATION AND PERFORMANCE-BASED INCENTIVES

Human capital is likely the most expensive resource a bank has, and we all know our people are important in a customer facing business, so why not be strategic with it? Almost every business has a written strategic plan that states profitability goals, growth goals, three-year plans, etc. However, when it comes to compensation, less than half of banks (47% of the 201 banks surveyed in our 2016 Compensation Trends Survey) have a written compensation philosophy.

The Compensation Philosophy Most organizations start the strategic compensation discussion with the development of a compensation philosophy. This document, often only a page or two, primarily identifies a few key items. 1) What are we trying to accomplish with our compensation programs, 2) What compensation programs do we have available to our employees, 3) Who qualifies for these programs and why, and 4) Where do we want to position ourselves versus market? The compensation philosophy statement should be a living document that is reviewed annually and is adjusted as necessary to support business strategy changes.

Strategic Salary Planning Banks that are strategic with compensation will also generally have a clearly defined salary grade structure, accurate and up-to-date job descriptions, utilize external market data for position benchmarking, and a salary increase matrix for annual adjustments. The annual salary increase process should be strategic, based on individual performance, foster internal equity, and fit within the overall budget of the organization.

Many banks utilize a salary increase matrix to assist with determining annual raises. The matrix focuses on providing the largest increases to employees who are exceeding expectations and are positioned low in their salary grade. The days of giving everyone the same percent of salary raise are gone.

equity incentive plan, but staff may only be eligible for cash incentives. The key to using strategic compensation is to make sure your incentive plans are based on performance and are motivating and rewarding key positions.

In today’s banking world, there is a lot of talk about incentive plans being “risky” and maybe even “evil” (example: Wells Fargo retail incentives). We disagree with this sentiment.

Banks are still in the business of being profitable and incentive plans have their place to help drive behaviors and reward performance. The key is to have a balanced approach between profitability and strategic goals.

The most successful banks are those who can appropriately balance their profitability needs with good culture, communication, and strategic compensation programs.

Banks need to be financially successful to help the communities they serve. Ensuring that your compensation programs are strategically supporting the overall goals of your organization and are linked to performance is essential.

Make sure you are getting your “bang for the buck” with your compensation dollars being spent.

For more information, contact Mike at 770.672.6767 or mike@blanchardc.com.

Performance-Based Incentives Once you have the salary component figured out, the next step is incentive-based pay. This can take the form of annual cash incentives and/or equity-based incentives. What type/s of incentive a bank utilizes will often vary depending on the company structure (public, private, etc.) and position level.

As an example, executives may be eligible for a cash and

3 6 | ww w.cbaofga.co m | Summer 2017

Michael Blanchard CEO Blanchard Consulting Group A CBA Associate Member

Enhance your revenue.

Improve your bottom line. community bankers association of georgia

Endorsed Member Companies

ACG | Refurbished ATMs/Currency Counting Phil Winn | Phil.Winn@acgworld.com | (770) 442-9800

Harland Clarke | Check Program Doyle Baker | doyle.baker@harlandclarke.com | (678) 382-1446

ATM Response | ATM Service & Cash Logistics Tony Webb | twebb@atmresponse.com | (770) 855-2989

Investment Professionals, Inc. (IPI) | In-Bank Retail Investment Services Jake Pollard | jake.pollard@invpro.com |(256) 543-6120

Bahr Consultants, Inc. | Insurance Review Hank Bahr | hank@bahrconsultantsinc.com | (865) 694-6098 Banc Consulting Partners | Executive Benefits/BOLI Brian Miller | bmiller@yourbankpartner.com | (770) 485-8559 BankersEdge/OnCourse Learning | Online Training Craig Johnson | cjohnson@oncourselearning.com (404) 476-3460

Kasasa | Branded Suite of Banking Products Jordan Baltazor | Jordan.Baltazor@kasasa.com | (512) 349-4475 Pentegra | 401k/Retirement Planning Wade Connor | wade.connor@pentegra.com | (704) 608-4563 SecureWorks | Managed Internet Security Program Skip Taylor | staylor@secureworks.com | (215) 527-8205

BankSmart | Bank Operations/Vendor Management Jim Wilkson | jwilkson@BankSmart.com | (813) 774-8000

SHAZAM | Debit Card/EFT Processing Alex Jernigan | jjernig@Shazam.net | (229) 220-0064

Bank Trends | Peer Analysis Michael Stinson | michael@bank-trends.com | (877) 717-6743

S&P Global Market Intelligence (Formerly SNL Financial) | Financial Data Claiborne Kitchin | ckitchin@spglobal.com | (617) 530-8139

BASYS Processing | Merchant Services Processing Brady Hanna | bhanna@basyspro.com | (913) 307-2751

Staples | Office Supply Program Janet Cook | janet.cook@staples.com | (770) 454-0663

Computer Services, Inc. | Secure-Connect for Directors Craig Leppert | craig.leppert@csiweb.com | (800) 545-4274

The Baker Group | Portfolio Management & Asset/Liability Strategies Paul Clanton | pclanton@gobaker.com | (405) 415-7337

CRA Partners | Senior Housing Crime Prevention Sue Shaffer | sue.shaffer@shcpfoundation.org (901) 529-4787

Travelers | Insurance/D & O/ Bond Program Diana Baker | dcbaker@travelers.com | (678) 317-7882

Crescent Mortgage | Secondary Market Mortgage Services Ashli Matson | amatson@crescentmortgage.net (770) 714-5417 The Eversole Group, LLC | Marketing Program Craig Eversole | craig@theeversolegroup.com (601) 977-5225 Executive Insurance Agency, Inc. | VSI Program Ryan Sower | ryan@executiveinsuranceagency.com (770) 474-2355 First Data | Internet Banking & Mobile Banking Richard Roscher | richard.roscher@firstdata.com (678) 360-0612 FIS | Free ATM Network | Credit/Debit Card Program Susan Haines | susan.haines@fisglobal.com | (770) 248-9600

Triad Financial Services, Inc. | Consumer Loan Program Keith Stayer | kstayer@triadfs.com | (800) 522-2013 UPS | Overnight Delivery Program Monica Sterk | msterk@ups.com | (800) 531-7917 UtiliComm Solutions, Inc. | Telecommunications Mark Tressler | mtressler@utilicomm.com | (678) 965-2256 William Mills Agency | Public Relations & Marketing William Mills | william@williammills.com | (678) 781-7200 Promontory Interfinancial Network, LLC Bank Assetpoint/Insured Cash Sweep (ICS) Danny Capitel | dcapitel@promnetwork.com | (770) 630-6796 *Cooperative Marketing Alliance

For more information on these providers, special discounts for CBA member banks, or to learn about the endorsement process, contact Lindsay Greene at (770) 541-0376 or lindsay@cbaofga.com.

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PRESORT STANDARD U.S. POSTAGE PAID ALPHARETTA, GA PERMIT 864

1900 The Exchange, Suite 600 Atlanta, GA 30339 www.cbaofga.com

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