GA Communities First - Summer 2014

SUMMER 2014

INSIDE

• Highlights from the 36th Annual Leadership Division Convention & Mini-Trade Show • Congratulations to the 2014 Julian & Jan Hester Scholarship Recipients

Official Publication of the Community Bankers Association of Georgia

• Educational & Special Events Around the State and Beyond

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Don't Miss CBA's 46 Annual Meeting & Trade Show Wednesday - Sunday, September 17 - 21, 2014 | The Ritz-Carlton, Amelia Island, FL Member:

SLC

Stokes Lazarus & Carmichael LLP A T T O R N E Y S

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A T

L A W

SLC &

Stokes Lazarus & Carmichael LLP A T T O R N E Y S A T L A W

Our firm has provided legal services for the banking community in the areas of credit and collections litigation, fraudulent transfer litigation, bankruptcy representation, and bank loan workouts since our inception in 1972.

We pride ourselves on “Real World Legal Solutions®.”

We welcome the opportunity to discuss how we can help you optimize recoveries.

Stokes Lazarus & Carmichael LLP 80 Peachtree Park Drive, NE Atlanta, Georgia 30309 Tel. 404-352-1465

THE POWER OF LEGAL KNOWLEDGE® Visit us online at www.slclaw.com

GEORGIA

Communities SUM M E R 2 0 1 4

INSIDE

CBA STAFF

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Rob Braswell President & CEO rob@cbaofga.com Steve Bridges Executive Director of Legislative & Regulatory Affairs steve@cbaofga.com Lindsay Greene Vice President Marketing & Member Services lindsay@cbaofga.com Shera Banks Marketing Coordinator shera@cbaofga.com Peake Wilson Vice President Corporate Events & Leadership Division CBA Corporate Secretary peake@cbaofga.com Teresa Day Administrative & Corporate Events Assistant teresa@cbaofga.com

FIRST

FEATURES

36th

Ahh, Sweet Summertime!

Annual Hit tin

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Finer Points: Our Train is Rolling

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General Counsel Corner: Managing Distressed Debts for Lenders in a Chapter 11 Bankruptcy -- Making Lemonade out of Lemons

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CBA Leadership Division Elects 2014-2015 Board of Directors

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Let's Get Social at CBA's 2014 Marketing Conference

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Educational & Special Events Around the State and Beyond

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Welcome to Savannah: Host City for IT Conference and Bank Directors' College & FDIC Workshop Back to School - August 2014 Schools

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Guest Article: Accounting for Purchased Loans: Which Method Should Be Used?

Donna Coutant Education Coordinator donna@cbaofga.com

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Guest Article: 50-30-20: The Network Warfare of Small and Mid-sized Organizations

Amanda Lee Education Associate amanda@cbaofga.com

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Guest Article: Recruiting the Right Advisor for Your Investment Program

Tammy Maass CFO tammy@cbaofga.com Nick Wilborn Accounting/IT Coordinator nick@cbaofga.com Victoria Whitley Marketing Intern

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page 6-8 | Highlights from the Annual Leadership Division Convention & Mini-Trade Show

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Jodi Swilley Director of Education & Professional Development jodi@cbaofga.com

g a H o m e Ru n

page 16-18 | Lights, Banking, Action! CBA Presents the 46th Annual Meeting & Trade Show

page 12 | CBA Endorsed Member Company Spotlight: The Eversole Group, LLC

S ta y co n n ecte d Scan with your smartphone to view our website.

JULIAN & JAN HESTER MEMORIAL SCHOLARSHIP

Grace Chung Marketing Intern

Community Bankers Association of Georgia 1900 The Exchange, Suite 600, Atlanta, GA 30339 (770) 541-4490 or (800) 648-8215 • Fax (770) 541-4496 www.cbaofga.com • cba@cbaofga.com

page 26 | Congratulations to the 2014 Julian & Jan Hester Memorial Scholarship Winners S u mme r 2 0 1 4 | Ge o r g i a C o mm u n i t i es Fi r s t | 1

Ahh, Sweet Summertime!

Rob Braswell President & CEO Community Bankers Association of Georgia

As a youngster, was there anything more exhilarating than the first day of summer when you’re planning all the things you’re going to see and do during this glorious stretch of time? Didn’t the possibilities seem endless as your family planned vacations and you and your friends planned adventures? Well, I hope you still retain that sense of exhilaration throughout the summer while you are looking for wonderful trips and adventures to experience during this special time. If so, the CBA can certainly help you out.

networking opportunities with banking peers, and a delicious meal – what’s not to love?

The 5th Annual Bank Directors & FDIC Workshop follows close behind on August 18th at the beautiful Westin Savannah Harbor Golf Resort & Spa. Now more than ever, it is essential that directors fully understand their roles and responsibilities, as well as regulatory expectations. Whether you are a new director or a seasoned veteran, this school will provide valuable insights that will benefit you and your bank for years In fact, summer is already in high gear at the CBA! It to come. may be our busiest season, but it’s by far the most th exciting and fun season as well. We have a huge variety And to wrap up summer in grand fashion, our 46 of summertime offerings, but here’s a sampling of our Annual Meeting & Trade Show will be quite the th lineup’s biggest events to assist you when making extravaganza starting September 17 at the gorgeous plans. Although we just completed the first event, I Ritz-Carlton on Amelia Island. This year’s theme will thought mentioning it may “whet your appetite” for be “Lights, Banking, Action!” as we spotlight nationally renowned speakers and even take a look at funding the remaining events. possibilities in Georgia’s burgeoning film industry.

We kicked summer off with a fantastic Leadership In addition to the “takeaways” that you will receive Division & Mini-Trade Show on June 26th that had a great from our marquee lineup of speakers, we will also crowd, terrific speakers and lots of energy! In addition ensure you are well fed and hilariously entertained. to learning a lot at the general sessions, attendees Opening night of the convention is the highly popular and their families enjoyed our new offerings - the first Reception & Dine Around with Exhibitors and Silent annual 5K and Fun Runs and the hilarious comedy and Auction – this is best described as an exhibit hall with magic of Tim Gabrielson at Saturday evening’s banquet. a Mardi Gras parade running through it! For Saturday Also, the Banker/Regulator Point-Counterpoint session night’s convention finale, we will have an Oscar-worthy with interactive audience participation was a big hit! banquet highlighted by The Passing Zone. This duo We’ll be using this format at the Annual Meeting in will amaze you with their unmatched skill and humor that I guarantee will leave you inspired and sore from September as well. laughing.

Next up is our Banker Regulatory Forum on August 7th at the Idle Hour Country Club in Macon. These Enjoy your summer! Have fun and I hope to see you at complimentary forums are always popular events and these and other CBA events soon. deservedly so. An interactive dialogue with regulatory leaders on the most pressing issues, excellent Best regards,

2 | w w w .cbaof ga. com | Sum m e r 2 0 1 4

FINER

POINTS

Our Train is Rolling

Cam Fine President & CEO Independent Community Bankers of America

It has been uplifting to hear and see. Washington has been positively abuzz lately with constructive dialogue about community banks and Main Street community banking. The speeches and congressional testimonies, the endorsements and the recommendations echoing ICBA’s policy messages have sounded from every corner of federal policymaking.

• After releasing a study on industry consolidation and community banks, the FDIC began issuing a separate set of community banking statistics as part of its quarterly industry reports, a move recognizing how overall industrywide statistics can obscure and misrepresent the vastly different operating realities of megabanks and community banks.

Members of Congress, White House officials and agency leaders have contributed to the discussions, demonstrating a critical awareness and understanding at the highest levels of government of community banking’s current priorities, challenges and issues.

Our industry’s policy positions have not only been heard loud and clear, they also are understood as true, valid and important. And in our nation’s capital, allies are won first by hearing, then understanding and ultimately agreeing with your point of view.

• With outspoken and enthusiastic support from the president, a California community banker, Maria Contreras-Sweet, was appointed to lead the Small Business Administration.

Just as important, policy action has accompanied the renewed talk. A few examples: • In addition to holding hearings on regulatory burden, members of Congress have continued to steadily advance several bills, putting many of ICBA’s major Plan for Prosperity regulatory relief measures in line to become law possibly this year or next.

• Federal Reserve Chair Janet Yellen and Gov. Daniel Tarullo, who heads up the Fed’s supervision, called for a more proportionally tiered regulatory framework specifically to ease excessive burdens on community banks. Yellen pledged further action by the Fed, while also backing other ICBA priorities, such as ensuring the Financial Accounting Standards Board’s “expected loss” accounting proposal does not yoke community banks with complex modeling processes.

• A chorus of members of Congress and others has been urging President Obama to appoint a Federal Reserve governor with firsthand community banking knowledge or experience. Lawmakers are debating whether to require such experience on the board.

These milestones didn’t occur by happenstance. They reflect a broad appreciation for community banks, a result of persistent advocacy work over many months and years by tenacious community bankers. They also signal our industry’s real, concrete progress overall in Washington and, most important, the significant victories that we’re close to achieving.

While riding a rolling freight train it can be hard to distinguish the forest from the trees. Depending on your perspective, the scenery easily blurs together.

It’s too easy to lose sight of our collective progress— and your bank’s progress—amid the daily rush, tumult and focus of promoting and defending our industry’s immediate and long-range interests as we do. And it’s more challenging still that our greatest issues—cutting regulatory overkill, expanding tiered regulation and reining back too-big-to-fail—are intertwined. None can be fully and sufficiently addressed without also fixing the others, yet these complex issues must often be dealt with separately through piecemeal policymaking.

Despite these challenges, this train is rolling with steady and undeniable momentum. So don’t lose the forest for the trees. Don’t forget how we defeated WalMart. Remember how we achieved asset-based FDIC assessments. Keep an eye on the horizon. If we stay on our task, we’ll arrive at our destination before you know it.

S u mme r 2 0 1 4 | Ge o r g i a C o mm u n i t i es Fi r s t | 3

Corner General Counsel

legal news and updates for cba members Have a topic you would like to see covered in “General Counsel Corner?”

Email us at generalcounselcorner @ jamesbatesllp.com

cbahotline

@ jamesbatesllp.com

J. william Boone (404) 844-2766

partner

bboone@jamesbatesllp.com

Vivian B. fisher associate

(404) 997-7504

vfisher@jamesbatesllp.com

Summer 2014

managing Distressed Debts for lenders in a Chapter 11 Bankruptcy – making lemonade out of lemons

by J. William Boone & Vivian B. Fisher “I’ve filed for Chapter 11 protection in the bankruptcy court” is not a phrase that lenders typically enjoy hearing from borrowers. The Chapter 11 bankruptcy process exposes lenders – especially those who are undersecured – to a number of risks that may affect the lender’s ability to fully recover the amounts owed to it by the borrower. Fortunately, the Bankruptcy Code provides a few tactics that, if properly applied, can maximize a lender’s return under a bankruptcy payment plan.

Section 1111(b) Election Since 2008, real property has decreased in value, and lenders with real property collateral now frequently find themselves undersecured.

When a lender is undersecured, the Bankruptcy Code automatically bifurcates the lender’s allowed claim into a secured claim (the value of the lender’s security interest in its collateral) and an unsecured claim (the value of the lender’s allowed claim less the value of the lender’s security interest); however, the Bankruptcy Code also allows an undersecured lender to bypass bifurcation and to treat its claims as if they are fully secured.

Upon election, Section 1111(b)(1)(A) provides that an undersecured lender’s bifurcated claims must be combined into one allowable claim, even if the lender does not have a contractual right of recourse against the debtor. Section 1111(b)(2) then provides that, if the lender makes an election pursuant to Section 1111(b)(1) (A), its undersecured claim is considered fully secured.

Therefore, a Section 1111(b) election effectively provides that a lender’s allowed secured claim is no longer equal only to the value of the collateral, but that it is now equal to the face amount of the full allowed claim.

Use of Cash Collateral Once a debtor files a Chapter 11 bankruptcy petition, it is prohibited from using any cash generated from its inventory or receivables to maintain its business without first receiving either (i) the consent of all of the creditors with an interest in that cash or (ii) a court order. Such cash is often critical to a debtor’s ability to continue operating its business, and thus, courts typically allow a debtor the opportunity to rehabilitate its business by using the cash collateral.

Before a court will allow such use, however, a debtor must show that a lender who has a security interest in the cash collateral will be “adequately protected”. If a debtor is unable to prove that the lender is adequately protected, the debtor may be prohibited from using the cash collateral.

A lender may not be adequately protected if the debtor’s use of the cash collateral has the potential to diminish

the value of the cash collateral. To protect itself, a lender may seek, and courts often grant, a security interest in additional property of the debtor or a first-priority administrative expense claim to cover any deficiency that may arise from the debtor’s use of the cash collateral. Additional adequate protection may come in the form of periodic cash payments or the granting of additional or replacement liens on other assets of the debtor. A lender may also seek a “super priority” administrative expense claim if it does not believe that a typical administrative claim will be sufficient to protect its interests. As addressed further below, a “super priority” administrative claim has priority over all other administrative expenses.

Debtor-In-Possession (“DIP”) Financing with “Super Priority” After filing for bankruptcy, a debtor’s existing loan is often not sufficient for the debtor to continue operating its business. Thus, the debtor needs to obtain at least one additional loan to survive. Lending to a post-petition debtor may seem counterintuitive, but the Bankruptcy Code encourages lenders to provide DIP financing through a series of advanced security and priority schemes. Often, an existing lender may find that making a DIP loan is the best way to maximize the likelihood of eventual repayment.

The lowest of the enhanced priorities is a first priority for unsecured expenses of administering the bankruptcy case. This priority is offered to any creditor whose actions benefit the debtor’s post-petition estate, and claims brought under this priority must be paid before all pre-petition unsecured claim. But this priority is limited in that it is equal in priority to all other postpetition unsecured administrative claims, i.e., costs and expenses of preserving the estate, such as wages, rent, and professional fees. Because of this limitation, the Bankruptcy Code allows a DIP lender to seek the highest of the enhanced priorities: the “super priority” lien.

A “super priority” lien must be paid before all other post-petition administrative claims (and sometimes even pre-existing secured claims).

Conclusion The above tactics are only three methods by which an undersecured lender may seek to maximize its recovery after a debtor files for bankruptcy protection.

The Bankruptcy Code has many nooks and crannies under which a lender may find shelter. Please do not hesitate to let us know should you have any questions about how any of these and other available tactics may be implemented and fully used to best protect your interests. n

PRESENTED BY GeorGia’s law firm: offiCes Corner,” a recurring column featuring legal news and information of interest to CBA 4 | w w w .cbaof ga. com | “General Sum mCounsel er 201 3 maCon + atlanta

members, is brought to you by James-Bates-Brannan-Groover-LLP. Visit us at www.jamesbatesllp.com

JB

SpringSpring Regional CBA's Regional Luncheon Meetings a Rousing Success!

LUNCHEON MEETINGS

C

BA’s five Spring Regional Luncheon Meetings attracted over 300 attendees statewide.

With the two lunchtime topics, “Managing Interest Rate Risk for Optimal Balance Sheet Performance” and “Ways to Grow Your Business in a Challenging Environment,” the meetings were very popular and timely. Rob Braswell, President & CEO of CBA, reiterated, “We addressed two of the hottest topics…regulators are focused on interest rate risk and bankers are interested in generating growth. It was great to hear so many positive comments. I think everyone came away from the meetings with helpful ideas and useful strategies to address these issues.”

This year, the Legislative Update was added to the Bankers' Only Peer Group Meeting, the popular and complimentary portion of the Spring Regional Luncheon Meetings held for bankers to network and discuss hot topics of their choice. The update was provided by Dan Brannan of CBA’s General Counsel, James-BatesBrannan-Groover-LLP. In addition, CBA associate member Tim Veal from the accounting firm, Nichols, Cauley & Associates, LLC, gave an update on accounting issues.

CBA is very grateful for the generosity of the associate member companies who presented at the meetings: Danny Capitel, Promontory Interfinancial Network, LLC, Arlington, VA; Al Forrester, FICast Data Corporation, Atlanta; Lester Murray, The Baker Group, Oklahoma City, OK; John Brinkworth, Executive Director, Marketing Services, Harland Clarke, Atlanta; and Stephen Nikitas, Senior Strategist, Harland Clarke, Sterling, MA If you missed them this year, be sure to watch for details on next year's springs meetings. Special thanks to our sponsor, James-Bates-Brannan-Groover-LLP.

Scenes from the 2014 Spring Regional Luncheon Meetings

HOLE-IN-ONE

PAC/PR Golf Tournaments

Braselton First Place team pictured left to right: Mark Fucci, SHAZAM, Alabaster, AL; Doug Clark, Homeowners Mortgage Enterprises, Inc., Hilton Head Island, SC; David Voyles, Pinnacle Bank, Elberton; and, Shannon Fortson, Pinnacle Bank, Elberton

Braselton Second Place team Erik Bagwell, CenterState Bank, Atlanta; Ted Fithian, ACG, Inc., Alpharetta; and, Dan Oliver, Vinings Bank, Smyrna Longest Drive - Cory Burdette, BBVA Compass, Birmingham; and Closest to the Pin - Robert Curry, Northeast Georgia Bank, Lavonia

Albany First Place team pictured left to right: Tyler Shamblin, Donalsonville; Terry Shamblin, Donalsonville; Dave Fain, Commercial State Bank, Donalsonville; and, David Fain, Commercial State Bank, Donalsonville Albany Second Place team Erik Bagwell, CenterState Bank, Atlanta (also won Closest to the Pin) Charles Rooks, Family Bank, Pelham; Tom Miller, SHAZAM, Inc., Edwardsville, IL; and, JR Llewellyn, Meyer-Chatfield Compensation Advisors, Greensboro Longest Drive - Henry Dunn, Flint Community Bank, Albany S u mme r 2 0 1 4 | Ge o r g i a C o mm u n i t i es Fi r s t | 5

PICTURE

36th

Annual

LEADERSHIP DIVISION CONVENTION & MINI-TRADE SHOW Hit tin

g a H o m e Ru n

!

PICTURE

LEADERSHIP DIVISION HITS IT OUT OF THE PARK! U nder the Florida sun and on its gorgeous east coast beach, Georgia community bankers, associate members and colleagues from around the country gathered at The RitzCarlton, Amelia Island, for the wildly successful CBA Leadership Division Convention and Mini-Trade Show.

"Our Leadership Division members exceeded most of the very ambitious goals they set this year; therefore, it was only fitting their achievements be celebrated with a fantastic convention!” stated CBA President & CEO Rob Braswell. “This is a dynamic group that continues to flourish and impress. The future of Georgia banking is definitely in Charles Williams good hands.” The Convention was emceed for the first time by CBA’s beloved friend and speaker, Charles Williams of MACS and Speaker Connection, Eastman, and he certainly helped the crowd relax and have fun.

While many of the attendees’ families enjoyed the beach, it was a wonderful opportunity for community bankers to learn - not only about timely hot topics, but also about valuable products and services banks can utilize immediately upon their return.

In addition to the sessions and the trade show, were the Julian Hester Memorial Golf Tournament, the inaugural 5k and Kids' Fun Run and the fun-filled Chairman's Family Reception and Dinner. The finale featured an engaging and hilarious comedian/magician, Tim Gabrielson, sharing his message, "Keep it Funny."

The keynote speaker on Saturday was Kent Maggard, former Cleveland Indian and former bank president.

“His message, ‘Hitting a Home Run in Leadership,’ was timely and inspirational for our attendees,” stated Braswell. “He definitely struck a chord that resonated throughout the ballroom. Our audience for this convention is comprised of current Kent Maggard and future leaders, and it is helpful to be reminded what it means to truly lead and not just manage.

We plan to continue featuring such topics for our Leadership Division representatives, not only at conventions, but also at the new Leadership Academy and our standard one-day seminars, as well.”

The 36th Annual Leadership Division Convention featured many exciting elements – some tried-and-true, in addition to several new initiatives that proved extremely popular. Here are more of the highlights: The 2014-2015 Leadership Division Board of Directors, chaired by Rusty Powell, Highland Commercial Bank, Marietta, was approved. The Mini-Trade Show was a huge success as usual with a maximum of 30 exceptional vendors advertising their beneficial and cost-saving products and services. All attendees (bankers and exhibitors) really enjoyed the “speed-dating” format. Immediately after the Trade Show, attendees were able to continue conversations during the “RBI Networking Break,” and then many vendors drew names and gave out their booth prizes (items included putters, drivers, Braves tickets, gift cards, iPad Mini and a 32” flat screen television!). The Friday and Saturday cash prizes ($250 each) were sponsored by CSRA Business Lending, Augusta; Randy Griffin was on-hand to award the prizes to Terri Bunten Guthrie, First Landmark Bank, Marietta, and Greg Proffitt, Newton Federal Bank, Covington.

The Julian Hester Memorial Golf Tournament took place on Friday afternoon at The Golf Club of Amelia Island, directly adjacent to The Ritz, and hosted 38 participants – the most in several years! Although a bit warm, the weather was gorgeous and everyone had a great time! The first place team, with a combined score of 57 (an impressive 15 strokes under par!), was led by Chuck

Harwell, Community Bank of Dublin-Laurens County, his two sons, Corey and Caleb and JR Llewellyn, MeyerChatfield Compensation Advisors, Greensboro.

The second place team, with a combined score of 58, was comprised of Thomas Bennett, Alma Exchange Bank & Trust, Jonathon Guthrie, The Peoples Bank, Willacoochee, and Matt Eicholtz and Tim Souther, both with GA Resource Capital, Suwanee. The Longest Drive was hit by Shannon Fortson, Pinnacle Bank, Elberton; and, the Closest to the Pin was hit by Baxter James, State Bank & Trust Company, Macon.

The inaugural fundraising 5K and Kids’ one-mile Fun Runs were great fun on the beach at sunrise. The 5K raised an additional $1,500+ for CBA’s PAC/ PR and the Kids’ Fun Run raised money for Children’s Healthcare. “The Brennan Ryan, Premier 5k/Fun Run Sponsor, Nelson Mullins Riley & Leadership Division Board Scarborough LLP and Rob Braswell asked for a fundraising 5K during their August 2013 Planning Session, and it was our pleasure to coordinate and execute it,” Braswell said.

“With a purpose of ‘supporting healthy living and healthy banking,’ the runners had a fabulous time in a breathtaking setting and it was fun to be a part of it.” The male and female winners of the 5K were Harren Bettis, son of Ty Bettis, Bank of Dawson, and Sarah Braswell, daughter of Clayton Braswell with ATM Response, Suwanee. The male and female winners of the Kids’ Fun Run were Joseph Greene, son of Lindsay Greene with CBA and Ali Powell, niece of Kristi Greer with Oconee State Bank, Watkinsville.

Thank You to our SPONSORS

The Saturday night Chairman’s Family “MVP” Reception and Dinner included fun-filled activities for the entire family such as a turtleshell craft, fantastic face-painting and creative balloon art…not to mention the newest feature, the photo booth. Kids and adults swarmed the photo booth for a chance to try on wigs, hats and glasses for some very silly pictures.

Fiserv

Platinum

Harland Clarke ICBA

During the dinner, the Children’s Healthcare Big Bucks Bonanza drawing was held and Rik Lane, ServisFirst Bank, Macon, was the winner of the $5,000 prize and Chuck Harwell, Community Bank of Dublin-Laurens County won the $250 cash prize for selling the winning ticket.

Silver

Travelers Jones Walker FHLBANK Atlanta

Individual Event Sponsors

James-Bates-Brannan-Groover-LLP Board Appreciation Dinner

Meyer-Chatfield Compensation Advisors Board Appreciation Reception

Rik Lane and Katherine Kay, The audience also heard from the outgoing LD Georgia Commerce Bank, Atlanta

Chairman, Rhodes McLanahan, First American Bank & Trust Company, Athens, and the incoming LD Chairman, Rusty Powell, Highland Commercial Bank, Marietta. The entire event was capped off by the hilarious and enlightening Tim Gabrielson, comedian and magician who shared with the audience of over 200 how to “Keep it Funny.”

"It was very rewarding to see so many smiling faces and receive such positive feedback on all aspects of the convention,” stated Rob Braswell.

“Our Leadership Division certainly hit many home runs this year, so I’m excited this season concluded with such an exciting ninth inning celebration!”

More Scenes from the 2014 Leadership Division Convention

Platinum Elite

Stokes Lazarus & Carmichael, LLP Hotel Keys

Southern Financial Systems Board of Directors Meeting Refreshments

CSRA Business Lending Friday & Saturday Cash Prizes Welcome Refreshments

Investment Professionals, Inc.

Golf Prizes

Crescent Mortgage

Golf Tournament Beverage Cart

GA Resource Capital

Friday Promotional Materials

DeNyse Companies Convention Signage

ICBA

Convention Totes

BankSmart

Alston + Bird LLP

Registration Packet Friday Breakfast Buffet

Bottled Water

EverFi

Convention Program

Bank Trends

ServisFirst Bank

Photo Booth

In-Room Gifts

Card Assets

TSYS

General Sponsor

WIFI Saturday & Sunday

SHAZAM

PULSE

Saturday Break & Promotional Materials

Name Badges

5k/Fun Run Premier Sponsor

Nelson Mullins Riley Scarborough LLP 5k/Fun Run General Sponsors

Bank of Dawson CRS Data Hutchins, Clenny, Rumsey, Huckaby, P.C. Stokes, Lazarus & Carmichael LLP TJS Deemer Dana LLP

Thank Yo u, E xhibit o rs ACG ATM Response Atris Technology BankSmart Bankers Healthcare Group, Inc. Bank Trends BASYS Processing CSRA Business Lending CRS Data Computer Services, Inc. Card Assets. LLC

Crescent Mortgage Cummins-Allison Corporation DeNyse Companies Dell SecureWorks Ellie Mae Executive Insurance FEMAC, Inc. Federal Reserve Bank GACHA GA Resource Capital, Inc.

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Harland Clarke Homeowners Mortgage Enterprises Investment Professionals, Inc. PULSE SHAZAM Top Flite Financial, Inc. Travelers Triumph Mortgage TSYS

Fiserv Fleming & Riles Howe Construction, Inc. Pinnacle Bank

CBA Leadership Division Elects 2014-2015 Board of Directors Congratulations to the newly-elected Board of Directors: Chair: Rusty Powell – Highland Commercial Bank, Marietta Div. 1 Chair: Cliff Wildes – Farmers & Merchants Bank, Statesboro Chair-Elect: Kyle Ray – First Bank of Dalton Vice Chair: Steven Rigdon – Pineland State Bank, Metter 1st Vice Chair: Terri Bunten Guthrie – First Landmark Bank, Marietta Div. 2 Chair: Heath Fountain – HeritageBank of the South, Albany 2nd Vice Chair: Jason Rooks – Flint Community Bank, Albany Vice Chair: Chip Davis – Family Bank, Bainbridge Past Chair: Rhodes McLanahan – First American Bank & Trust, Athens Div. 3 Chair: Debra Weil – PlantersFIRST, Fitzgerald Vice Chair: Kevin Massey – Bank of Terrell, Dawson Members at Large: Div. 4 Chair: Greg Proffitt – Newton Federal Bank, Covington Thomas Bennett, Alma Exchange Bank & Trust Vice Chair: Casey Smith – LaGrange Banking Company Ty Bettis, Bank of Dawson Div. 5 Chair: Trae Dorough – Touchmark National Bank, Alpharetta Jim Cowart, Durden Banking Company, Inc., Twin City Vice Chair: Clell Deaver – Atlantic Capital Bank, Atlanta Dave Fain, Commercial State Bank, Donalsonville Div. 6 Chair: Chuck Harwell – Community Bank of Dublin-Laurens County Corey Gibbs, Community Banking Company of Fitzgerald Vice Chair: Kay Stevenson – First State Bank, Wrens Powell Griffith, Farmers & Merchants Bank, Eatonton Div. 7 Chair: Robbie Stephens – NorthSide Bank, Adairsville Baxter James, State Bank & Trust Company, Macon Vice Chair: Chad Thomason – MetroBank, Kennesaw Katherine Kay, Georgia Commerce Bank, Atlanta Div. 8 Chair: Adam Smith – First National Bank of Coffee County, Douglas Jane Lawson, First Peoples Bank, Pine Mountain Vice Chair: Pam Horton – Guardian Bank, Valdosta Jonathan Pope, Exchange Bank, Milledgeville Div. 9 Chair: Mike Underwood – Foothills Community Bank, Dawsonville Peake Wilson, CBA of GA, Atlanta Vice Chair: Jamie Tallent - United Community Bank, Ellijay Div. 10 Chair: Shannon Fortson – Pinnacle Bank, Elberton 14SFB0309 Vice Chair: Kristi Greer – Oconee State Bank, Watkinsville

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S u mme r 2 0 1 4 | Ge o r g i a C o mm u n i t i es Fi r s t | 9

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1 0 | w w w . cbaof ga. com | Sum m e r 2 0 1 4

CBA's Inaugural Clay Shoot Sets the Bar High -- A Big Success!

With brighter skies and beautiful weather, the CBA Leadership Division hosted a wonderful Inaugural Sporting Clay Event at the Wynfield Plantation in Albany.

A great turnout of over fifty men and women with different skill levels attended this fun day of shooting clays while networking with colleagues in the beautiful quail country of South Georgia.

The CBA congratulates Matt Rushton, AB & T National Bank, Albany, who was afternoon and overall high shooter and Adrian Peck who was morning high shooter. Adrian was a guest of Charlie Curry, First State Bank of Randolph County, Cuthbert and 2013-2014 CBA Chairman. Congratulations also goes to Ansel Clark, Guardian Bank, Valdosta, who was the lucky raffle winner of the SKB 12-Gauge Over & Under Shotgun.

Thank you to everyone who played a part in making this such a successful event to benefit the CBA’s PAC/PR Funds. The CBA PAC is the only state PAC working exclusively for Georgia’s community banks.

L – R: Peake Wilson, CBA of Georgia, Jason Rooks, Flint Community Bank, Albany, CBA Leadership Division 2 Vice Chair and PAC/PR Fundraising Committee Chair; and Premier Sponsor Kris Stoutamire, Howe Construction, Inc.

Special Thanks to our Sponsors!

Howe Construction, Inc. • Thompson O'Brien • Homeowners Mortgage • Fleming & Riles Mauldin & Jenkins • Moore Clarke DuVall & Rodgers • Servis1st Bank • Securitas Doherty, Duggan, Hart & Tiernan • Southland Appraisals • Pritchard & Jerden Bank Trends • ATM Response • DeNyse Companies

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S u mme r 2 0 1 4 | Ge o r g i a C o mm u n i t i es Fi r s t | 11

CBA Endorsed Member Company Spotlight ABOUT THE EVERSOLE GROUP

T

he Eversole Group, LLC, of Ridgeland, Mississippi has been an endorsed provider of community bank marketing and advertising since Julian Hester discovered the company and the benefits it brings to independent banks more than 20 years ago. The Eversole Group’s program was created to provide a costeffective resource to community banks needing the expertise and polish of a traditional ad agency without the high price tag associated with an agency relationship. Today, the firm represents nearly 100 community banks across the nation, not only in creating ad campaigns but in planning, product development, strategy and public relations.

A

native of Louisville, Kentucky, Craig formed The Eversole Group in 2000 following an affiliation with Hannon & Associates, Inc., that originally earned the CBA of Georgia endorsement. He’s usually in the office by 6 a.m. so that he can serve Eastern time zone clients, but in his free time can be found on the golf course, spending time with wife Wendy and their three grandchildren (all under the age of 3) or attending Ole Miss sporting events and SEC athletics in general; and is active at Lakeside Presbyterian Church.

HOW GEORGIA BANKS BENEFIT

C

ompetition is a natural dynamic in the market.

Community bankers today are not simply competing against regional banks but other independent banks, credit unions, brokerage firms and online financial service providers. Competing effectively requires a sound business plan, an appropriate menu of accounts, financial services, loans and technologies, a sound service delivery system and be positioned properly in the public eye. That’s where the importance of an ongoing, planned and cost-efficient resource such as The Eversole Group earns its keep. Not only can you address image issues and sell products to prospective customers, but bankers can also enhance existing relationships through cross-sales. Bankers can also affect issues such as non-interest income and enrollment in technologies which blossom into additional benefits in the future. Good advertising and a solid marketing plan are essential elements of growing successfully; and the Georgia Community Bank Marketing Program offered

by The Eversole Group is the smart choice to initiate such results.

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WHAT ARE BANKS MARKETING NOW?

U

nlike many of the larger banks, community bankers continued to seek quality loans during the economic downturn. Many independent banks continue to have low loans-to-deposit ratios, so lending has been an advertising mainstay while advertising for rate-sensitive deposit products such as CDs has been minimal. That being said, The Eversole Group is beginning to see an uptick in rate-sensitive products and, throughout this most recent economic period, technology introduction has been consistent, primarily with banks embracing Mobile Banking, Remote Deposit Capture and other services.

Foresight is 20/20.

HIGHLIGHTS:

If you want to know what’s next in financial services technology, look to the leader in digital banking, payments, account processing and more. fiserv.com/next

S u mme r 2 0 1 4 | Ge o r g i a C o mm u n i t i es Fi r s t | 13 Š 2014 Fiserv, Inc. or its affiliates.

Lifetime Service

Awards

Connect with CBA

Similar to the Lifetime Achievement Award at the Oscars, the CBA is proud to present the Lifetime Service Award to bankers who have devoted 30 or more years of service to the banking industry and who have been heavily involved in their community. of the TheOfficial Publication Association Community Bankers Association of

is extremely appreciative to these individuals who have served as a role model to the banking community. In addition to being recognized at the Chairman’s Banquet on Saturday night, honorees will receive a plaque and will be featured in various CBA publications.

Honorees with 50 or more years of service receive a customized gold and diamond pin.

Nominate someone today! If you or someone in your bank is celebrating 30 or more years of service, please let the CBA know

by August 15, 2014. Email Peake Wilson at peake@cbaofga.com for more information.

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Communit y Bankers Association of Georgia PRESENTS

Lights, Banking, Action!

It’s showtime! The Community Bankers Association of Georgia (CBA) invites you, your senior staff and directors to attend the 46th Annual Meeting & Trade Show, September 17 – 21, 2014, at The RitzCarlton, Amelia Island, FL. This actionpacked convention, emcee’d by the wonderfully entertaining Charles Williams, MACS & Speaker Connection, Eastman, is sure to offer you the chance to hear phenomenal speakers covering hot topics, enjoy outstanding entertainment and participate in engaging activities for bankers, associate members, families and guests! Register now for your guaranteed spot on the red carpet!

N o w Fe a t u r i n g Industr y Stars...

In addition to the dynamic speakers you will hear, learn first-hand about the latest products and services at the trade show, and

Now at the Box Office - Coming Attractions Opportunities & Growth Beyond Branch Banking to Experience Banking: Gene Marks Evolving Your Branch Marks Group PC Jaime Dominguez Fiserv

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46 Annual th

Meeting & Trade Show

Wednesday - Sunday September 17 -21, 2014 The Ritz-Carlton, Amelia Island, FL leave the convention armed with loads of valuable information, strengthened relationships, and a refreshed spirit to serve your community.

Come enjoy traditional CBA favorites like the Welcome Reception & Dine-Around, Silent Auction, General Session and Golf Tournament. Also, a very exciting, new feature has been added this year – each day, attend a 7-minute presentation by one of our Associate Members and have a chance to win $1,000 in cash on the spot! The Saturday evening Chairman’s Banquet will be an incredible event as well, during which Lifetime Service Awards are presented, and we say farewell to the outgoing Chairman and welcome the incoming Chairman. This year, in addition to all the Annual Meeting has to offer, we’ve secured one of the most talented and hilarious acts ever to hit our stage – The Passing Zone! Please plan to join us and your peers for a red carpet event that is fit for the Academy Awards!

Now Available in 3D: Revenue Thriller Despite Economic Chiller Trish Springfield The Palmetto Bank

Banker/Regulator Point - Counterpoint Moderated by Mark Kanaly Alston + Bird LLP

ICBA Report John Buhrmaster, 1st National Bank of Scotia; ICBA Chairman

Meet Keynote Speaker

D u r w o o d finc h e r Durwood Fincher has been a mainstay on the corporate speaking circuit for over 25 years. His formula is simple - he makes people laugh!

A consummate entertainer, humorist, and comic speaker, he has regaled most of the Fortune 500 and is frequently featured on such network staples as The Huckabee Show, The Today Show and Live! with Regis and Kelly. He will no doubt leave you happy and inspired, as well as rejuvenated, as you return to your bank!

The Business of Georgia Film Tax Credit Finance m Hear fro ent m in a t r e t en industry! experts Peter Stathopoulos Macey, Wilensky & Hennings, LLC

Todd Hennings Macey, Wilensky & Hennings, LLC

James Brooke All3Media

Hotel Reservation Information: The CBA room rate for the convention is $229 plus tax and parking per night for single/double occupancy (coastal view). The deadline to book at this discounted rate is Monday, August 18, 2014. For reservations, please contact the hotel directly at (866) 763-2960. Be sure to mention the group name CBA Annual Meeting to receive the group rate discount. How to Register: Call (770) 541-4490/ (800) 648-8215 and speak with a CBA team member or register online at www.cbaofga.com.

Thanks to our Current Sponsors

Thanks to our Current Exhibitors ATM USA, LLC | Barrett School of Banking BFS Group | Carr, Riggs & Ingram, LLC | CBIZ Insurance Comptroller of the Currency | Consultants and

SLC &

Stokes Lazarus & Carmichael LLP A T T O R N E Y S A T L A W

Builders, Inc. | Crescent Mortgage Company | CSRA Business Lending | Dell SecureWorks | DeNyse Companies | Diebold | EllieMae | FirstBank Mortgage Partners | First Data Corporation | Fiserv Homeowners Mortgage Enterprises, Inc. | ICBA Securities | Investment Professionals, Inc. | QwickRate Meyer-Chatfield Compensation Advisors | NPF ProfitStars | Promontory Interfinancial Network Sageworks | Saltmarsh, Cleveland & Gund | SHAZAM Travelers | Triumph Mortgage | Warren Averett, LLC

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Don't Miss Out on Exciting Features of the Annual Meeting!

A Night of Stars: The Passing Zone on I.C.E.!

Innovation. Collaboration. Execution. Jon Wee and Owen Morse, The Passing Zone, are one of the most accomplished comedy duos in the nation, and they've done it by focusing on these three success principles.

Their skill is unmatched, and their humor is unequaled, and you've never seen anything like it!

These guys innovate each and every day, and they will inspire you to do the same. Enjoy The Passing Zone's hilarious, energetic, and inspiring presentation after the Hollywood Nights Chairman’s Banquet. If you can Innovate, Collaborate, and Execute, then you can accomplish great things!

NEW THIS YEAR!

Exhibit Hall Hooray for Hollywood!

This year, CBA is pleased to announce two fun, informative and rewarding presentations. At various times during the General Session, Steve Sievert from PULSE and Jim Reber from ICBA Securities will each give a 7-minute presentation.

Hollywood Boulevard has nothing on CBA! The Trade Show is the center of activity during the CBA Annual Meeting. Get ready to walk the Hollywood Walk of Fame which includes more than 40 outstanding companies showcasing their latest products and services.

Two Chances to Win $1,000

Learn about these two companies and how they can help your bank grow and prosper. You have 1,000 reasons to attend and pay attention. Here’s how it works: as part of their sponsorships, PULSE and ICBA Securities will both have a 7-minute presentation. You must be in the General Session for the entire time (no late walk-ins), submit a simple entry form at the end of the presentation and the drawing for $1,000 will be held immediately after the presentation. The drawing is for bankers only who attended the session.

Must be present to win! Good luck!

Silent Auction & Wine Bottle Ring Toss One of the most popular activities at the Annual Meeting & Trade Show is the Silent Auction. This year’s selection includes sports tickets, memorabilia, wines, gift cards, restaurant packages, vacation getaways, jewelry, novelty and one-of-a-kind items.

During Thursday night’s Premier Welcome Reception & Dine-Around, convention attendees can practice their skills in the “Fling the Ring” Wine Bottle Ring Toss. Bottles of wine valued at $20 or more are donated, and convention attendees can purchase chances to win a bottle of wine in a ring toss. If you ring a bottle, then you get to keep it! Enjoy the surprise - you could end up with an outstanding Georgia wine or even a rare international wine.

Your participation in the Silent Auction and wine bottle ring toss will help raise funds for the CBA Political Action Committee (PAC) and Public Relations (PR) funds. Show your support by donating today!

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The first opportunity to meet with exhibitors is Thursday’s Premier Welcome Reception & Dine-Around. Of course, the breakfasts, breaks, Silent Auction and Wine Bottle Ring Toss offer more reasons to visit the Exhibit Hall. Leave the paparazzi behind and enjoy networking with colleagues, trying tasty delicacies fit for a star, feeling like a celebrity in the photo booth or participating in a Hollywood game where you can win cash and prizes.

Spouse/Guest Program On Saturday morning, September 20th, The Ritz’s fine dining restaurant Salt will be all yours! The Salt chefs will oversee the class and teach you world-class cooking as only The Ritz can do! Once the learning is over, dine as a group, enjoy a glass of wine and feast upon the delicacies that you and your classmates prepared! You’ll also receive a special, embroidered apron from The Ritz.

The activity is limited to 20 participants, so sign up now to secure your place in this exceptional Spouse & Guest program!

Golf Tournament Friday, September 19, 2014

The course at The Golf Club of Amelia Island is an avid golfer’s dream.

Designed by Mark McCumber and Gene Littler, this Amelia Island golf club’s breathtaking landscape is as beautiful as it is challenging.

Meticulously maintained greens, strategically bunkered fairways and the ever-shifting ocean breeze ensure no two rounds are ever the same.

Annual Meeting Tentative Agenda Wednesday, September 17th Afternoon Annual Meeting Registration CBA Board of Directors Meeting Dinner at your Leisure

Thursday, September 18th Afternoon Annual Meeting Registration Exhibitor Set-Up Evening Welcome Reception & Dine-Around/ Exhibits/Silent Auction/Ring Toss Resort Casual / Registered Spouses and Children Invited)

Friday, September 19th Morning Continental Breakfast with Exhibitors/ Silent Auction Opening General Session Afternoon Golf Tournament Evening Free

Saturday, September 20th Morning Breakfast with the Exhibitors/ Silent Auction Spouse/Guest Program General Session / Keynote Speaker Afternoon Free Evening Chairman’s Reception Chairman’s Banquet / Awards Entertainment - The Passing Zone (Cocktail Attire / Adults Only)

Sunday, September 21st Departures

Put the Power of a CBA Sponsorship to Work for Your Company!

CBA’s conventions and educational programs provide companies with multiple sponsorship opportunities to meet face-toface with bank clients in a relaxed atmosphere as well as a chance to target their audience.

In addition to our Annual Meeting in September, CBA hosts numerous educational programs throughout the state. With a wide range of price points starting at $250, sponsorships offer your company exposure before, during and after the event.

If you want to target lenders, compliance officers, bank marketers, IT specialists or bank directors, we have a program for you. Take a look at the many upcoming programs, choose where you want to plug in and contact Lindsay Greene at lindsay@cbaofga.com for sponsorship details.

• 2014 Leadership Division Board of Directors Fall Planning Session, August 15-16, The Westin Savannah Harbor Golf Resort & Spa • 7th Annual Advanced Bank Secrecy Act (BSA) Officer School, August 5 – 8, The King & Prince Beach & Golf, St. Simons Island • IT Security Conference, August 14-15, The Westin Savannah Harbor Golf Resort & Spa • 5th Annual Bank Directors’ & FDIC Workshop, August 18, The Westin Savannah Harbor Golf Resort & Spa • Commercial Lending School, August 18 – 22, CBA Headquarters • 46th Annual Meeting & Trade Show, September 17 – 21, The Ritz-Carlton, Amelia Island, FL • CBA Compliance School, October 6 - 9, Brasstown Valley Resort & Spa, Young Harris • CBA Marketing Conference, October 16 & 17, Chateau Elan, Braselton • CBA Leadership Academy, October 22, Idle Hour Country Club, Macon • Consumer Lending School, October 27 – 31, CBA Headquarters

S u mme r 2 0 1 4 | Ge o r g i a C o mm u n i t i es Fi r s t | 19

KNOW WAY.

At AloStar, we take great pride in Starlink, our online services platform. It’s intuitive, streamlined, and gets great reviews from clients. Having a complete spectrum of correspondent banking services is only part of what it takes to be a strong correspondent banking partner.

The way those services are accessed has to be every bit as streamlined as the services themselves.

We know the kind of help you need. And we know how you need it delivered. That’s know how.

CORRESPONDENT SERVICES-

BALANCE SHEET MANAGEMENT | BOND ACCOUNTING | INVESTMENT STRATEGIES

CLEARING FUNDS MANAGEMENT | FED FUNDS | INTERNATIONAL SERVICES | SAFEKEEPING

ADVISORY SERVICES-

STRATEGIC BALANCE SHEET MANAGEMENT | STRATEGIC PLANNING | PROFITABILITY ENHANCEMENT

C O R R E S P O N D E N T C R E D I T-

MEMBER FDIC

ASSET BASED LENDING

K N O W M O R E : C B S . A LO S TA R B A N K . C O M | 8 6 6 - 2 1 9 - 9 0 3 5

CBA of Georgia Endorses Investment Professionals, Inc. for In-Bank Retail Investment Services The Community Bankers Association of Georgia (CBA) is pleased to announce the endorsement of Investment Professionals, Inc. (IPI) for In-Bank Retail Investment Services.

Bankers Association, Kentucky Bankers Association, Community Bankers Association of Michigan, Community Bankers Association of Ohio and Community Bankers of Iowa.

The Community Bankers Association conducts an extensive duediligence before selecting a company as an Endorsed Member Company (EMC). Investment Professionals, Inc. (IPI), in San Antonio, Texas earned the approval of both CBA’s Member Services Committee and the Board of Directors.

“We are pleased to announce the endorsement of Investment Professionals, Inc. (IPI),” stated Rob Braswell, President & CEO of the Community Bankers Association of Georgia. Braswell said, “One of CBA’s primary objectives is to provide CBA member banks with quality products and services that will help them serve their customers and increase shareholder value. IPI has not had any changes in ownership or clearing firms, providing a level of stability and consistency that is unique in today’s marketplace.

The company has remained solely focused on the community bank channel, and is offering special savings for our member banks. We’re excited to have Investment Professionals, Inc. as our most recent Endorsed Member Company."

Since their inception in 1992, Investment Professionals, Inc. (IPI) has assisted hundreds of community banks in establishing and operating profitable Retail Bank Brokerage services. An on-site investment program provides a valuable service to customers and generates non-interest income, while also retaining and attracting customer relationships, positioning the bank to compete with other banks, brokerage firms, insurance companies and financial planners in the community.

From program structure guidance to recruiting, office set-up and compliance, IPI has detailed processes to efficiently guide Georgia community banks in the establishment and maintenance of a successful investment program.

The company assists over 145 financial institutions in increasing ROA through the offering of IPI’s specialized products and services and is endorsed by several banking associations including the Texas

About Investment Professionals, Inc. IPI is a full-service, independent broker dealer, insurance brokerage, and asset management firm based out of San Antonio, Texas. IPI offers a wide range of financial products and services and specializes in building profitable on-site investment programs for community financial institutions. Contact Steven Ransdell, Vice President, Business Development, at (501) 410-4445 or steven.ransdell@invpro.com.

CBA of Georgia Welcomes New Associate Members The Community Bankers Association of Georgia (CBA) would like to welcome new Associate Members which were approved recently.

Throughout the year, the Executive Committee approves quality vendors who provide products and services to CBA members. For more information on becoming an associate member, contact Lindsay Greene at lindsay@cbaofga.com.

Agility Recovery Solutions Disaster Recovery - Brian Eskenazi, Charlotte, NC

Midwestern Securities Trading Company Brokerage Firms - Mike Manley, East Peoria, IL

Baker, Donelson, Bearman, Caldewell & Berkowitz, PC, Legal Firms - David Adams, Atlanta, GA

Morris, Manning & Martin, LLP Legal Firms- John Lockett, Atlanta, GA

BASYS Processing Merchant Services - Brady Hanna, Lenexa, KS

New Wave Market Makers SBA Lending - Walter Roder, Duluth, GA

CoStar Group Commercial Real Estate Data - Shea Dittrich, Atlanta, GA

Southern Financial Systems Processing & Technology Solutions, David Glover, Nashville, GA

FirstBank Mortgage Partners, Mortgage Services - Carol Addy, Greer, SC

Special Business Operations, LLC (SBO) Special Assets - Roger Kendrick, Blue Ridge, GA

Hudson Parrott Walker Legal Firms - Mary Lillian Walker, Atlanta, GA

Top Flite Financial, Inc. Mortgage Lending - Cindy Vandiver, Cleveland, GA

Lunsford House Properties, LLC Real Estate Investing - Joseph Lunsford, Atlanta, GA

Total Bank Solutions Bank Analytics - Joe Dworsky, Hackensack, NJ S u mme r 2 0 1 4 | Ge o r g i a C o mm u n i t i es Fi r s t | 21

Let's Get Social at CBA's 2014 Marketing Conference!

CBA is pleased to host the 2014 Community Bank Marketing Conference, the only marketing conference designed specifically for Georgia’s community banks.

This year's conference will be held October 16-17 at the beautiful Chateau Elan Winery & Resort in Braselton!

Ask yourself a few questions and determine if this year’s program is for you: - Do I want to grow customer relationships using social media? Can I do this myself or should I outsource and what is my strategic plan?

- How can I make marketing relative to the bank’s bottom line?

- Am I prepared to handle reputational risk? How does our bank handle crisis communications?

- Do I want to build relationships with fellow marketers from across the state and exchange ideas?

- What if the registration to attend was only $199 and included a dynamic peer exchange, winery tour and gourmet meal?

Then this is the place to be -- register today! You will benefit from a panel of informative speakers, educational topics and peer networking. A block of rooms has been reserved at Chateau Elan Winery & Resort in Braselton and the CBA room rate is $189 for single/double occupancy per night. Please call 678-425-0900 or use the link on CBA's website. Be sure to mention you are with Community Bankers Association of Georgia.

Thursday, October 16, 2014

Agenda

Registration 12:30 – 1:00 pm Welcome 1:00 pm 1:15 – 2:15 pm Maximizing Your Community Bank’s Social Media Marketing Strategy” Stephen Terry, Quantum National Bank, Suwannee Frank Griffin, Flint Community Bank, Albany John Tomlinson, Modern Motion, Leesburg 2:15 – 3:15 pm “Leveraging Social Media to Grow Customer Relationships” Matthew Wilcox, Fiserv, Salt Lake City, UT 3:15 – 3:30 pm Break 3:30 – 5:00 pm Peer Exchange Craig Eversole, The Eversole Group, Ridgeland, MS – Moderator 6:00 - 7:00 pm Reception/Wine Tasting Dinner 7:00 pm

Meet Your Speakers

“Maximizing Your Community Bank’s Social Media Marketing Strategy” Stephen Terry Marketing Assistant, Quantum National Bank, Suwannee

“Fire Plan: Managing Reputational Risk to Escape with Minimal Harm” Sharon B. Cook First Vice President and Director of Corporate Communications, Federal Home Loan Bank of Atlanta

Friday, October 17, 2014

8:15 – 9:00 am Continental Breakfast/Mini-Expo 9:00 – 10:00 am “How to Make Marketing Relevant and Responsive to the Bottom Line” Stephen Nikitas, Harland Clarke, Sterling, MA 10:00 – 10:15 am Break 10:15 am “The Fire Plan” Sharon B. Cook, Federal Home Loan Bank of Atlanta 11:00 am Prizes and Adjourn 2 2 | w w w . cbaof ga. com | Sum m e r 2 0 1 4

Peer Exchange Craig Eversole President, The Eversole Group, Ridgeland, MS – Moderator

Frank Griffin Executive Vice President/ Chief Lending Officer, Flint Community Bank, Albany

John Tomlinson Modern Motion, Leesburg

“Leveraging Social Media to Grow Customer Relationships” Matthew Wilcox Managing Director of Marketing Strategy and Innovation, Fiserv, Salt Lake City, UT

“How to Make Marketing Relevant and Responsive to the Bottom Line”

Stephen Nikitas Senior Marketing Strategist, Harland Clarke, Sterling, MA

Sponsorships Available: Stand out from the crowd with these affordable sponsorships!

- Continental Breakfast - $400 - Reception/Wine Tasting - $650

- Afternoon Break - $250 - Morning Break - $250

Educational & Special Events

Schools/College August 5 - 8 7th Annual Advanced BSA Officer School in St. Simons August 18 - 22 Commercial Lending School in Atlanta August 25 -27 BSA Officer School in Atlanta

Conferences

October 22 Leadership Academy - Session I in Macon October 27 - 31 Consumer Lending School in Atlanta

August 14 - 15 9th Annual Information Technology Security Management Conference in Savannah

August 18 4th Annual Bank Directors’ College & FDIC Workshop in Savannah

October 16 - 17 2014 Community Bank Marketing Conference in Braselton

October 23 - 24 4th Annual Southeast Workplace Law & Compliance Conference in Atlanta

Young Harris • Braselton • • Rome • Duluth • Atlanta

• Macon Savannah • Albany •

Brunswick • St. Simons •

Special Events August 7 Banker Regulatory Forum in Macon

Around the State and beyond

October 6 - 9 Compliance School in Young Harris

November 6 Banker Regulatory Forum in Atlanta

September 17 - 21 46th Annual Convention & Trade Show in Amelia Island, FL

Classes (July-September) July 9 - 10 Training the Credit Analysts in Atlanta July 15 Compliance Program II: “Mortgage Lending-Start to Finish” in Rome July 16 Compliance Program II: “Mortgage Lending-Start to Finish” in Duluth

July 17 Compliance Program II: “Mortgage Lending-Start to Finish” in Rome July 17 Workplace Law & Compliance Program Workshop II in Atlanta July 22 Compliance Program II: “Mortgage Lending-Start to Finish” in Albany

July 23 Compliance Program II: “Mortgage Lending -- Start to Finish” in Brunswick July 24 Home Mortgage Disclosure act (HMDA) in Macon July 24 Workplace Law & Compliance Program-Workshop II in Macon

July 29 Executive & Director Compensation Trends & Best Practices in Atlanta August 26 Compliance Program III: Georgia Deposit Documentation in Rome August 27 Compliance Program III: Georgia Deposit Documentation in Duluth

September 23 Compliance Program III: Georgia Deposit Documentation in Macon September 24 Compliance Program III: Georgia Deposit Documentation in Tifton September 25 Compliance Program III: Georgia Deposit Documentation in Savannah

Note: Dates/locations are subject to change. For most current information, visit the CBA website at www.cbaofga.com or contact the CBA University Education Department at education@cbaofga.com. For "Special Events," contact Peake Wilson at peake@cbaofga.com.

Don’t wait, register for these events today!

CPE/CLE Credits Available.

S u mme r 2 0 1 4 | Ge o r g i a C o mm u n i t i es Fi r s t | 23

2014 CBA WEBINARS Affordable, Professional Training, When and Where You Choose!

T

he CBA is committed to superior webinar customer service and has been a leader in webinar training for over a decade.

The CBA webinars are designed for most positions in a community bank from the teller line to the board room. The speakers are industry experts with long-term, real-life, hands-on experience.

Benefits of participating in a CBA webinar are: • Easy to Use, Time effective, Cost effective, Convenient, Interactive, • Current Topics delivered by experienced speakers, • Three Registration Options,

JULY 2014

7/8 7/9 7/10 7/14 7/15 7/16 7/17 7/22 7/23 7/24 7/29 7/30 7/31

• Continuing Professional Education Credits, • Take-Away-Toolkit (consists of an employee training log and a Quiz to measure staff learning), • Webinar series for Bank Directors, Compliance Professionals, Risk Managers, Leaders, and • Much more!

Register today for a webinar training option that best meets your training needs! For the most current listing of webinars, visit www.cbaofga.com.

Completing the SAR Report Line by Line Successful Skip Tracing Tools & Techniques for Locating Your Customer & Recovering Collateral Making the Transition to Paperless Board Packages & Reporting: Electronic Access, Tablets & E-Board Portals The Rise of Bitcoin & Virtual Currencies: Impact, Bottom Line & What You Should Know!

Overdraft Protection Review, Update & Issues Regulation E Requirements for Debit Card Error Resolution: Processing, Disclosure & Investigation Ensuring Data Security: What You Need to Know Now Stress Testing for Enterprise Risk Management Third-Party Service Provider Review & Due Diligence Steps to SAFE Act Registration, Renewal & Compliance for Mortgage Loan Originators Consumer Loan Documentation Mastering Business Development, Part 1: Results-Driven Foundational Skills Avoiding HMDA Reporting Mistakes

August 2014

8/5 8/6 8/7 8/12 8/13 8/14 8/18 8/19 8/21 8/25 8/26 8/28

Wire Transfer Compliance Medallion & Signature Guarantee Rules & Risks Federal Government ACH Payments: Reclamations & Garnishments Conducting an HR Audit: Compliance Risks, Audit Areas & Best Practices Regulatory Implications of FFIEC Authentication Guidance Red Flags for ID Theft, Bribery & Privacy Monday Buy, Sell, or Remain Independent: Three Community Bank Strategies for Each Call Report Preparation: Advanced Lending Schedules & Issues: ORE, Participations, TDRs, Commitments, Insiders The Importance of Developing a Capital & Contingency Plan Monday GFE & HUD-1 Now: Dealing With Current Forms, Current Challenges & Regulator Hot Buttons Health Care Reform 2014-2015: Overview, Status & Impact Mastering Business Development, Part 2: Proven Techniques for Handling Objections, Gaining Referrals & Promoting Your Bank

SEPTEMBER 2014

9/3 9/4 9/5 9/9 9/11 9/16 9/17 9/18 9/23 9/24 9/25 9/30

Clarifying Signature Card Confusion – Personal & Business Accounts: Compliance, Account Titling & Ownership The New Security Officer: Responsibilities, Best Practices & Skill-Building Tools Decision Roadmap for the New TILA/RESPA Integrated Disclosure Forms LE CPE/Cits Detecting & Preventing a Corporate Account Takeover Cred le b Countdown to Basel III: Deadline for Community Bank Compliance: January 2015 Availa Emerging Leader Education: Writing Effective Credit Memos & Loan Narratives Auditing Social Media: Planning & Risk Control Matrices Electronic Business Records: 7-Step Strategy for Effective & Compliant Record Management The Role of the Board in the Examination Process Understanding Title Insurance Policies & Endorsements Are You Protecting Your SBA Guaranty?

Commercial Loan Grading: Methodology, Credit Risk & Examiner Perspective

Register Today!

To learn what is covered in the webinar and to register, visit www.cbaofga.com or contact Jodi Swilley at Jodi@cbaofga.com or 770-541-4492.

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Note: Dates/Topics subject to change.

WELCOME TO

S AVA N N A H

Host City for Information Technology (IT) Security Conference and Georgia Bank Directors’ College & FDIC Workshop

The Westin Savannah Harbor Golf Resort and Spa

9 t h ANNUA L IT S E C U R IT Y 1 CON F E R EN C E days 1/2

Thursday - Friday, August 14-15, 2014

Cyber threats, reputation risk, vendor management, risk assessments, social media, mobile payments and information security examinations continue to be hot topics for the community bank Information Technology (IT) Security Officer.

Hardly a day goes by that cyber threats are not in the news.

Lawmakers, businesses, government leaders and security experts are doing all they can to fight cyber criminals who are out to reap trade secrets, personal information and money.

IT Security Officers are also doing all they can to protect their customers, shareholders and assets. How does an IT Security Officer tackle these important issues each day? One way to find out is to attend the 9th Annual CBA Information Technology (IT) Security Conference.

At this year’s conference, local and national industry experts will discuss a variety of hot topics, and they will provide you with best practices to help you with your IT security responsibilities.

This unique conference is designed specifically for community bankers with a certificate of completion and CPE credits available to participants. To register, visit www.cbaofga.com or contact Jodi Swilley at jodi@cbaofga.com.

AGENDA HIGHLIGHTS “Endpoint Security and the Cyber Threat Lanscape” Barry Hensley, Dell SecureWorks, Atlanta “Cyber Security from a Regulatory Perspective” Richard Hurd, OCC, Dallas “At the Corner of Information Security and Risk Management” Jamie Kirkland, Dell SecureWorks, Atlanta “Vendor Managment” Nichols, Cauley & Associates LLC, Atlanta “IT Examination Trends/ Best Practices” Nichols, Cauley & Associates, LLC, Atlanta

5 t h ANNUA L GEO R GIA B AN K D I R E C TO R S’ CO L L EGE & FDIC WORKSHOP Monday, August 18, 2014

The CBA and the Atlanta Regional Office of the Federal Deposit Insurance Corporation (FDIC) invite you to the 5th Annual Georgia Bank Directors’ College and FDIC Workshop. This program will be held on Monday, August 18th at the Westin Savannah Harbor Golf Resort & Spa. The CBA is pleased to partner with FDIC and is also partnering with Mark Kanaly, Partner and Chair of the Banking Practice, Alston + Bird LLP, Atlanta. Mr. Kanaly will serve as the moderator.

Bank Director training continues to be critically important for community banks. Our industry, while quite strong, continues to face challenges and opportunities. One of the keys to successfully meet these challenges and opportunities is to have bank management and the directors fully informed of the issues, responsibilities, rules, and regulations. For over a decade, the CBA has been a leader in offering timely and informative bank director training designed for internal and external bank directors to have an opportunity to fulfill their required continuing education.

To register, visit www.cbaofga.com or contact Jodi Swilley at jodi@cbaofga.com.

“Security Awareness for Today’s Threats” Jamie Mehra, Product Manager, Dell SecureWorks, Atlanta

“Message from FDIC Acting Atlanta Regional Director” Mike Dean

“Mobile Security” Dale Gonzales, Engineering Director, Dell SecureWorks, Atlanta

“Corporate Governance”- Point/ Counter Point Panel Discussion Bruce Rollinson, Sam Hatcher, and Lori Godfrey

“The Building Blocks of a Strong Information Security Program” Chad Kuntson, Secure Banking Solutions, Madison, SD journ (Dinner at Your Leisure) Thank You to Premier Sponsor

“Regulatory Hot Topics” Panel Discussion Moderator: Mark Kanaly Bruce Rollinson, Phyllis Patton, Susan Janson, and Lori Godfrey

Dell SecureWorks

AGENDA HIGHLIGHTS “Update on Georgia Supreme Court Case Re: Buckhead Community Bank Directors” Robert Long “FDIC CAMELS Workshop Overview of Case Study” Bruce Rollinson - Moderator Case Study-Breakout Groups “CAMELS Case Study Group Discussion”

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JULIAN & JAN HESTER MEMORIAL SCHOLARSHIP

C

ongratulations to the 2014 winners of the Julian & Jan Hester Scholarship. The scholarship program began in 1992 and is named for the late Jan Hester, daughter of Laila and the late Julian Hester, long-time CEO of the CBA.

Corey Harris

(l-r) Andrew Williams, United Community Bank President, with Corey Harris.

Sponsored by

Corey Harris graduated from Union County High School in May 2014. He held multiple leadership positions throughout his high school years in organizations such as UCHS Mock Trial Competition Team, United Community Bank Junior Board of Directors, National Beta Club, UCHS Newspaper and UCHS Marching and Concert Band. He was the co-founder and co-editor of UCHS’s first ever newspaper and spearheaded the creation of the newspaper with one of his classmates. Corey is planning on attending Southern Polytechnic State University in the fall.

Viral Shah

To be considered, students wrote a short essay on the characteristics of a community bank, and the continuing benefits they offer to their home communities. Winners received $1,000 to attend a Georgia college or univeristy of their choice. Applications were submitted to the association through a CBA member community bank. To view the essays, please visit www.cbaofga.com. The CBA also thanks the panel of judges which included Natalie Brooke, Resurgent Performance, Inc., Alpharetta; Clell Deaver, Atlantic Captial Bank, Atlanta; Katherine Kay, Georgia Commerce Bank, Atlanta; Dr. Don Sabbarese, Kennesaw State University; Kris Stoutamire, Howe Construction, Inc., Roswell; and Kathy Winiarczyk, Community Bank of the South, Smyrna.

Kaitlyn Ellington

(l-r)) Kaitlyn Ellington with Christine Greeson, Verity Bank’s Assistant Vice President and Deposit Officer.

Sponsored by

Sarah Brightwell

Viral graduated from Gwinnett School of Mathematics, Science, and Technology in May 2014. He held numerous leadership positions throughout his high school years in organizations such as Scholars’ Bowl, Science Olympiad, National Honor Society, Science Bowl and Gujarati Cultural Association of North America.

Viral Shah Sponsored by

Viral received numerous awards and honors during his time at GSMST. He became a Governor’s Honors Program (GHP) Alumnus in Mathematics in 2012, was awarded 25 individual medals in the Science Olympiad Tournament and placed First at Johns Creek Gladiator Debate Tournament in public forum in 2013. Viral plans to attend the Georgia Institute of Technology this fall.

Kaitlyn Ellington graduated from Apalachee High School in May 2014. She has held several leadership positions throughout her high school years in organizations such as Anchor Club, Auxiliary/ Color Guard, Student Body Class Officer, Beta Club and National Honor Society. Aside from serving as the Student Body Vice President and the President of the Anchor Club, she also participated in community activities with the American Cancer Society, March of Dimes Walk Mania, Special Olympics and Court Appointed Special Advocates for Children (CASA). Kaitlyn is planning on attending Mercer University in Macon in the fall.

Sarah Brightwell Sponsored by

Sarah Brightwell graduated from Prince Avenue Christian School in May 2014. She was involved in numerous community, service and volunteer organizations while in high school such as Hands-On Northeast Georgia, Area Pilot Clubs, Royston First United Methodist Church, National Testing Site Prep, Samaritan’s Purse Operation Christmas Child, Angel Tree Ministry and Athens Regional Medical Center.

Sarah was named Georgia STAR Student at PACS and a National AP Scholar by the College Board. She also received a Certificate of Merit from the State of Georgia and the University of Georgia for outstanding PSAT scores, GPA and academic achievement. Sarah is planning to attend the University of Georgia this fall.

BACK to SCHOOL August 2014 Schools 7th Annual Advanced Bank Secrecy Act (BSA) Officer School Tuesday-Friday, August 5-8, 2014 | The King & Prince Beach Resort & Spa, St. Simons, Island FinCEN is the bureau within the Treasury Department that oversees the Bank Secrecy Act (BSA). The BSA requires U.S. financial institutions to assist U.S. government agencies to detect and prevent money laundering. Compliance with the Bank Secrecy Act (BSA) and Anti-Money Laundering (AML) continues to be a top priority with the regulators and with community banks. The financial industry continues to be required to take an increased leading role in the prevention of money laundering and potential terrorist funding. Local and national BSA experts from organizations such as Homeland Security, Department of Justice, 1/2 IRS and regulatory agencies will share timely information and best practices to help you ensure your BSA program is the best it can be. Don’t miss this opportunity to fulfill your annual BSA training requirements while networking with other community bankers.

3 Days!

Commercial Lending School Monday-Friday, August 18-22, 2014 | JHTC at CBA Headquarters, Atlanta This comprehensive, week-long school is designed for mid-level commercial loan officers or seasoned consumer lenders.

The school will take the student through the process of commercial lending and allow the student to develop and enhance the skills necessary to successfully administer quality commercial loans in today’s community bank. Numerous in-class case studies and exercises will be utilized to assist with comprehension and retention of these skills. Register today for the only commercial lending school in Georgia designed specifically for community bankers. Anyone with at least one year of experience in commercial lending or the equivalent of commercial lending training will benefit from this popular school.

41/2 Days!

13th Annual Bank Secrecy Act (BSA) Officer School Monday-Thursday, August 25-27, 2014 | JHTC at CBA Headquarters, Atlanta

3 Days!

Compliance with the Bank Secrecy Act (BSA) continues to be a top priority with the regulators and with community banks. The financial industry continues to be required to take an increased leading role in the prevention of money laundering and potential terrorist funding. One major requirement of BSA is to designate a BSA/AML officer and to ensure that the BSA officer and the BSA team are well trained and qualified to carry out the duties of this critical position. One way to achieve appropriate training is to attend the only BSA Officer School in Georgia designed specifically for community bank BSA Officers. This school focuses on the fundamentals and basics of BSA and is designed for newly-appointed BSA Officers and BSA team members. Register today!

To learn more about these schools, visit www.cbaofga.com or contact the CBA University Education Department at education@cbaofga.com.

CPE CREDITS/ CERTIFICATE COMPLETION

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Accounting for Purchased Loans: Which Method Should Be Used?

Sageworks 5565 Centerview Drive Raleigh, NC 27606

P 919.851.7474 F 919.851.6718 www.sageworksanalyst.com

Biography

REGAN CAMP

Regan Camp is a senior risk management consultant at Sageworks, where he serves as a specialist in assisting financial institutions with accurately interpreting and applying federal accounting guidance. Regan’s primary focus is allowance for loan and lease loss provisions (ALLL) and portfolio stress testing.

Regan Camp Senior Risk Management Consultant Sageworks Prior to joining Sageworks, he served as a commercial lender A CBA Endorsed Member Company and has performed in various consulting capacities at In light of record-high at-risk bank figures, increasing regulatory pressures, a low-interest rate environment and the continued struggle for capital, many banks have and continue to seek increased growth via mergers and acquisitions.

Deloitte & Touche, L.P. and Dittrich & Associates LLC, where he assisted financial institutions in the administration of FDIC Loss Share Agreements, managed the establishment of special asset divisions and the resolution of troubled portfolios, in addition to representing the FDIC in overseeing the day to day operations and eventual liquidations of failed financial institutions. Prior to his consulting work, Regan served as a Commercial Loan Officer at a $2.1 billion lending institution. Regan is a magna cum laude graduate of Brigham Young University’s Marriott School of Business, where he studied business management and finance.

The standard under which each loan must be accounted is determined on a loan-by-loan basis at acquisition, with the transitioning between standards subsequent to the acquisition date prohibited.

The acquisition of loan portfolios, particularly those of failed When making the determination, the question a bank asks is: ENGAGEMENTS thisFAS loan be accounted for based on its contractual or institutions or institutions succumbing to the aforementioned SPEAKING How“Should to Calculate your 5 Reserves cash flows?” pressures can present healthier institutions with a unique ALLLexpected about Disclosure Reports opportunity to rapidly expand their current footprint, enhance Concerns Examiners Have about Spreadsheets and How to Respond 5: Pooled Loan Analysis” 2013acquirer’s Discussion Series in Chicago, 310-30 uses the “cash flowILexpected at acquisition” their deposit base and provide value to shareholders, oftentimes “FASASC “What the Examiners are Examining”for – Panelist, Americanthe Banker Webinar as the benchmarking calculating yield (interest income) on at significant discounts. the investment in the loan, as well as for purposes of determining whether the loan is impaired and how that impairment should be Though these acquisitions can undoubtedly be attractive, PUBLICATIONS How to Calculate your FAS 5 Reserves what may be less attractive are the associated GAAP purchase Prosmeasured. and Cons of Migration Analysis accounting standards, in all their complexities. Such complexities FASB vs. IASB Proposals: Can't We "ALLL" Just Get Along?

ASC Concerns 310-20withmeasures and impairment utilizing contractual Spreadsheets yield in Risk Management make accounting for purchased loans “easier said than done.” Regulator IASBcash and FASB Credit-Loss Models, in CreditUnionTimes flows as benchmarks.

Each of these standards has specific Credit Cultures, with complex) Ancin Cooley in Independent Banker (and somewhat accounting requirements.

When we speak of GAAP purchase accounting, it is often related Classic to “Fair Value Accounting.” This is due to the fact that all acquired loans are initially measured at their fair value, which includes To assist in managing the complexities of purchased loan estimation of life-of-loan credit loss. Consequently, this also accounting, institutions often turn to third-party solutions. For means that any associated ALLL is no longer carried over to the more information on the two methods, access the whitepaper acquirer’s balance sheet with the loans, as in the past, since the on purchased loans here: web.sageworks.com/purchased-loansfair value of such loans already, presumably, takes into account whitepaper. any applicable discounts for credit quality.

To learn more, contact Billy Burnet at 919-851-7474 ext. 619.

For “Day Two” accounting (accounting for the loans after the financial close date of the business combination), there are two prevailing standards: 1. ASC 310-20 (FAS 91): Nonrefundable Fees and Other Costs 2. ASC 310-30 (SOP 03-3): Loans and Debt Securities Acquired with Deteriorated Credit Quality.

COMMUNITY BANK

FALL SESSION: Wednesday, October 22, 2014

SUCCESS THROUGH KNOWLEDGE

Idle Hour Country Club, Macon 9:30 am - 2:30 pm

LEADERSHIP ACADEMY A NEW place of study...

The Community Bank Leadership Academy (CBLA) is specifically designed to cultivate and enhance the next generation of community bank LEADERS in Georgia!

Additional details coming soon!

For inquiries, please contact the CBA.

S u mme r 2 0 1 4 | Ge o r g i a C o mm u n i t i es Fi r s t | 29

50-30-20: The Network Warfare of Small and Mid-sized Organizations Jeff Multz Director of Midmarket North America Dell SecureWorks A CBA Endorsed Member Company

While 50-30-20 may sound like some Barbie doll measurements or the lyrics in reverse for the song about “the Bloody Red Baron,” the succession of numbers actually relates to your network security.

Your network logs, when your devices are configured properly, show all your security events. Without knowing what is happening 24/7 in your network, you could unknowingly suffer a compromise. Of the 621 confirmed data breach incidents Verizon alone recorded in 2012, close to half occurred at companies with fewer than 1,000 employees, including 193 incidents at entities with fewer than 100 workers. Smaller organizations like banks are often used as a testing ground before hackers attack larger organizations.

For the thousands of customer networks we monitor and of the 70 billion events we process daily, our customers’ firewalls notify us of about 50 percent of the security events that occur on their networks. Firewalls inspect where a packet is going to and coming from. Approximately 30 percent of security events are stopped by our customers’ Intrusion Detection/Intrusion Prevention Systems, which inspect the contents inside a packet. The firewall and the IDS/IPS should be two separate devices so that everything coming in to your network is checked by at least two different devices.

In your logs you will see there is no one device that will catch all anomalous activities. That’s why you need to employ layers of security, such as a firewall, an IDS/IPS, antivirus software, web filters, content filter, employee training and continuous network monitoring to catch anything that slips inside your network. There is no product that will keep out malware. There are some great devices that work well when you layer them with others, but they all must be configured correctly, managed and consistently be tuned. It takes a skilled security expert to tune them, thoroughly understand the logs, and take appropriate action to investigate a possible breach.

A Managed Security Services Provider can manage and monitor your network. Without proper management and continuous monitoring, your organization could be like the Bloody Red Baron, headed for a tailspin.

Dell SecureWorks, a global information services security company, helps community banks with compliance, risk and lowering their IT security costs.

To learn more, contact Jamie Kirkland at (404) 486-4481 or jamie_kirkland@dell.com.

About 20 percent of your security event notifications come from servers, routers and switches, which securely direct or receive network traffic.

Order a 2014 Georgia Financial Directory today!

All CBA members receive one complimentary copy.

Additional copies are $45 for members; $75 for non-members

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Recruiting the Right Advisor for Your Investment Program Steven Ransdell Vice President, Business Development Investment Professionals, Inc. A CBA Endorsed Member Company

A successful investment program offers a community bank many advantages: attracting and retaining customers, competing with national banks and brokerage firms, credibility in the community and non-interest income opportunities. One of the biggest deterrents to banks, however, is how to identify and attract the right advisor to staff your program.

In the early years, bank brokerage was saddled with the reputation of second-rate status to the major brokerage firms. As the broker dealers working with banks evolved to offer the same products, services and technology available at the largest national firms, the perception has shifted and many advisors now recognize the advantages of a community bank.

As you might imagine, hiring the right rep is arguably the single most important factor in determining your success. Most agree that the best approach is to recruit an experienced, successful advisor from within your community. The advantages of hiring an experienced rep are significant:

A bank’s broker dealer partner should be an invaluable resource when it comes to choosing the individual that will staff your program.

•

The success rate is low in the brokerage industry, so hiring an experienced advisor only increases the odds of success.

•

Existing advisors typically bring some of their client base with them, providing potential new customers to the bank, as well as an almost-instant revenue stream.

•

An experienced rep has already established skills in assisting clients with their financial needs, greatly reducing the likelihood of learning the business at the expense of your customers.

But why would an already successful advisor leave their current firm to work for a community bank? Not surprisingly, a bank offers many advantages to a rep.

Credibility and goodwill is the single biggest advantage a rep inherits through a relationship with the bank. While some investment firms maintain a positive reputation, few approach the credibility community banks have earned from their customers – an advantage that allows advisors to build a practice much quicker.

Learn how to leverage IPI’s 22 years of bank brokerage experience by contacting Steven Ransdell at 501-410-4445.

Come spend your fall in the mountains!

6th Annual Deposit & Lending Compliance School

The opportunity for referrals is also an obvious benefit to a candidate. Advisors working outside of banks receive no referrals directly from their firm – in fact those working in large offices actually compete against their fellow employees for customers, rather than relying upon them for referrals.

In most cases, a community bank offers an improved entrepreneurial environment for building a business. Many of the conflicts that exist within brokerage firms are non-existent within a community bank: pressure to sell more profitable products, sales quotas, negative press, revolving branch managers and changes to compensation are just a few of the frustrations advisors in our industry experience on a regular basis.

Monday - Thursday, October 6th - 9th Brasstown Valley Resort & Spa Young Harris, Georgia S u mme r 2 0 1 4 | Ge o r g i a C o mm u n i t i es Fi r s t | 31

WE BELONG.....

"I began using ICBA Securities early in my banking career, and have profited from the relationship. Whether it’s finding the perfect muni for my portfolio or attending their bond academy, we thrive because they take the time to develop a strategy that works.�

Erik Thompson Chairman Prairie Sun Bank, Milan, Minnesota

ICBA Bancard/TCM Bank ICBA Reinsurance

Grow your bank with us. www.icbasecurities.com (800) 422-6442

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|

ICBA Securities

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ICBA Mortgage

| ICBA Consulting | ICBA Strategic Technology Solutions

Endorsed by your Association. Used by your Peers.

Save time and money with CBA Endorsed Member Companies Each of the Endorsed Member Companies below has earned the seal of approval from the CBA Member Services Committee and CBA's Board of Directors. Most offer special pricing to CBA members. Explore the revenue-enhancement opportunities with these vendors and improve your bottom line!

ACG | Refurbished ATMs/Currency Counting Phil Winn | phil@acg.us.com | (770) 442-9800 Bahr Consultants, Inc.| Insurance Review Hank Bahr |hank@bahrconsultantsinc.com | (865) 694-6098 Banc Consulting Partners | Executive Benefits/BOLI Brian Miller | bmiller@yourbankpartner.com | (770) 485-8559 banc-serv Partners, LLC | SBA Loans, Packaging, Sales & Servicing Kerri Agee | kagee@banc-serv.com | (317) 663-3690 BankersEdge | Online /DVD Training Program Nora Ebersbach | nebersbach@bankersedge.com | (314) 542-6493 BankSmart | Bank Operations/Vendor Management Jim Wilkson | jwilkson@banksmartusa.com | (813) 774-8000 Bank Trends | Peer Analysis Michael Stinson| michael@bank-trends.com| (877) 717-6743 Computer Services, Inc. | SecureConnect for Directors/Employees Bill Evers | Bill.Evers@csiweb.com | (800) 545-4274 ext. 19224 Crescent Mortgage | Secondary Market Mortgage Services Ashli Matson | amatson@crescentmortgage.net | (770) 714-5417 Dell SecureWorks| Managed Internet Security Program Jamie Kirkland | jamie_kirkland@dell.com | (404) 486-4481 The Eversole Group, LLC | Marketing Program Craig Eversole | craig@theeversolegroup.com | (601) 977-5225 Executive Insurance Agency, Inc. | VSI Program Randy Sower | info@executiveinsuranceagency.com | (770) 474-2355 First Data | Internet Banking & Mobile Banking Tim Miller | tim.miller@firstdata.com | (901)763-2600 FIS | Free ATM Network | Credit/Debit Card Program Steven Roberts | steven.roberts@fisglobal.com | (770) 209-8484 Harland Clarke | Check Program/Financial Solutions Ryan Busenitz | ryan.busenitz@harlandclarke.com | (787) 923-3402 ICBA Securities | Quality Investment Products Jim Reber | jreber@icbasecurities.com | (901) 762-5884

IMPACT Financial Services | Overdraft Privilege Program Bob Flowers, Jr. | bflowers@impactfinancial.com | (770) 477-9452 Investment Professionals, Inc. (IPI) | Investment Services Steven Ransdell| Steven.ransdell@invpro.com| (501) 410-4445 PULSE | Debit Network Program Mark Reda|markreda@pulsenetwork.com | (813) 854-2210 Sageworks | Cash Flow Analysis Billy Burnet| billy.burnet@sageworks.com (919) 851-7474 ext. 619 SHAZAM | Debit Card/EFT Processing Mark Fucci | mfucci@shazam.net | (866) 644-9314 SNL Financial | Financial Industry Data Julie Jones| jjones@snl.com | (434) 951-4419 Southwest Financial Services, Ltd. | Flood Determination Insurance Stephanie Bennett | stephanie.bennett@sfsltd.com | (513) 621-6699 Staples | Office Supply Program Janet Clark | janet.cook@staples.com | (404) 664-4543 TransFirst | Merchant Services Processing Donna Burns | dburns@transfirst.com | (731) 772-1425 Travelers | D & O/Institutions Bond Program Diana Baker | dcbaker@travelers.com | (678) 317-7882 Triad Financial Services, Inc. | Consumer Loan Program Keith Stayer | kstayer@triadfs.com | (800) 522-2013 UPS | Overnight Delivery Program Brooke Carter | brookecarter@ups.com | (404) 699-6503 VINtek, Inc. | Electronic Lien & Title (ELT) Robert Christini |rchristini@vintek.com | (215) 599-2435 William Mills Agency | Public Relations Firm William Mills | william@williammills.com/(678) 781-7200 Promontory Interfinancial Network, LLC Bank Assetpoint/Insured Cash Sweep (ICS) Danny Capitel|dcapitel@promnetwork.com | (770) 630-6796 *Cooperative Marketing Alliance

Give us a call at (770) 541-4490 or (800) 648-8215 or visit CBA online at www.cbaofga.com.

S u mme r 2 0 1 4 | Ge o r g i a C o mm u n i t i es Fi r s t | 33

1900 The Exchange, Suite 600 Atlanta, GA 30339 www.cbaofga.com

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